mistr al lifestyle magazine and pr oduc t guide 2015
wat e r l i f e a n d l i v i n g s i n c e 1 9 7 6
Mistral, founded originally in 1972, is the name associated with an entire generation of windsurfing products and innovations. It now controls, manages and services a global network of licensees, who use the Mistral name on a vast array of merchandise including the famed Club Mistral holiday watersports destinations. The company is managed from its Holland base in Wierden.
hat W What and and who is is who Mistral istral M oday TToday
Ado Huismann
Steve West
What and who is Mistral red dot (mrd)
Ado Huisman - President Mistral International In 1986 Ado Huisman became one of the directors of Mistral International, at the time based in Munich, Germany. During the past decades he has proven to be a true brand builder while working with brands such as Craft, Rossignol and Gaastra and in 2008 became a shareholder and Managing Director of Mistral International. In 2008 he purchased the Mistral brand and currently, he is one of the major shareholders of Mistral International, owner of the worldwide trademark Mistral and licensor of the Mistral brand. Steve West - Vice President Mistral International Steve was windsurfing during the era when Mistral was enjoying its peak during windsurfing’s global explosion; a past professional windsurfer, paddler, author, a world authority on outrigger canoeing and stand up paddleboarding. He has been involved in board, sail, canoe and paddle design in Australia and Pacific wide. He shares the responsibility in nurturing relations between Mistral and its licensees and oversees continuity in the brands imagery and direction. He has worked in the clothing industry and owned and managed his own canoeing clothing line, which was licensed to Jerry Lopez International. His role is centred on keeping Mistral’s roots alive and well, while overseeing Mistral Red Dots activities in applying his wealth of paddling expertise in particular to MRD’s SUP program.
Mistral Red Dot Division was founded in order to serve the core elements of Mistral in the creation of aspirational water sports hardware, so as the Mistral name continues to forge a relationship with watersports and stay true to its roots. It is the manufacturing arm of Mistral International. It acts as an innovator and accelerator for the Mistral brand in the fast growing sport of stand up paddling (SUP) for example and in 2011, the first full range of Mistral hard board SUPs were released. MRD have since gone on to create the world’s most advanced range of inflatable SUP boards. In late 2014, Mistral Windsurfing returned to be under MRDs control. Steve West - Managing director mrd
Anders Bringdal
Anders Bringdal - Production Manager MRD Has a wealth of experience in the field of production and design of windsurfing boards and associated parts. Late in 2014 he took on this role, after having been the licensee of Mistral Windsurfing since 2009. A world class windsurfer and world speed record holder (Mistral production board) his life long experience of the industry of manufacturing techniques and sourcing, is a much needed asset in a highly competitive industry. Anders will be devoting his time to both the Mistral SUP and windsurfing lines and in continued work in R&D.
We hope you enjoy this new publication which we aim to bring you annually as a celebration of all that we do and all that which we create. I think you will agree, that when you see all that Mistral represents and all that we are involved with, we are indeed a very dynamic forward thinking, multifaceted lifestyle company. We are unique and remain dedicated to water life and living. Mistral is undergoing changes, being as it has become apparent that we need to reposition ourselves and begin to make it clear that when you take all that we do into consideration, we are indeed a potent force and continue to grow from strength to strength. For those just getting to know us, we have been around a very long time, beginning in fact in the early 1970s with windsurfing as our core interest. We have since branched out into areas of licensing of product, with the finest of watch and sunglass makers, apparel, footwear, skin care products and more besides, not forgetting Club Mistral locations around the world. With stand up paddleboarding now reaching out across the world in the spirit akin to windsurfing during the eighties, Mistral have committed themselves to this new watersports phenomenon in pursuing excellence of design, form and function in true Mistral fashion.
Steve West
Vice President Mistral International
Contributing Photographers
Concept & Design
David Edmond Jones Melody Sky Mandy West Steve West Ernstfried Prade Willem van Walderveen More
Mistral International BV Tel+31 546 714910 info@mistral-int.com mistral.com Disclaimer and Copyright
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