DSS Community Prospectus

Community Partnership Opportunities 2024

More than two-thirds of community members are involved in purchasing decisions

Empowering Diversity & Innovation in Data Science, AI & ML The Data Science Salon has been providing unique content and a diverse, vendor neutral community to data scientists, machine learning engineers and other subject matter experts since 2016. Our ultimate goal is to eliminate bias, whether it’s in recruitment processes or within the algorithms themselves.

Get access to powerful decision makers in data science by engaging with the Data Science Salon (DSS) community, the only industry community focused on AI and machine learning applications in different verticals. DSS has micro communities and Meetups in San Francisco, Miami, New York, Austin, Seattle, Montreal and London covering the following verticals: Media, Entertainment, Advertising, Technology, Finance, Healthcare, Retail, eCommerce, Travel and Logistics.

Over 50% of the DSS community are data decision makers. DSS is the only machine learning community with a gender balance, with 50%+ female speakers. 500-1,000 data decision makers and ML engineers attend each virtual salon, 150-400 attend each in person salon, 15-30 attend every DSS VIP dinner.

By aligning your brand with Data Science Salon, you gain access to a rapidly expanding, diverse, influential community. Partner with DSS and instantly feel the impact on your marketing goals.

Who we are Data Science Salon events showcase the real-world application of best practices in AI, ML and data science. The innovations forged by our attendees and sponsors today will become the benchmarks for other companies tomorrow.

“The Data Science Salon series is the most important new conversation happening in the industry right now.”

Eduardo Arino de la Rubia, Head of Data Science,

Instagram

Leverage our relationships to help you put your product in front of our community of 75,000+ data practitioners and managers. Identify and connect with the personas that matter most to your brand using our hyper-local and targeted approach.

© 2024 Formulatedby. All rights reserved.

The Community 80K+ and growing 65K email subscribers 24 Meetups with over 32K combined members 15K+ followers on social media channels

Other Canada

4%

EU

7%

17%

72% decision makers

Location C-Level/SVP Data Scientist

72%

16%

20%

North America

ML Engineer

Job title

13% 6%

Analyst/Quant

11% 10%

Engineer/Developer

Sr Data Scientist

13%

Hyperlocal community with a global reach Head of/ Dir.

<100 people

11%

10%

Data Science Manager

28%

10,000 + people

100-500 people

Organization size 48% greater than 10,000

22%

20%

2,500-10,000 people

20% 500-1000 people

Insurance Retail/E-Commerce

4%

Software/Internet

25%

8%

Healthcare/Bio/Medical

10% Advertising/Marketing

Industry

10%

Varies by theme of conference 23% Media/Publishing

20% Banking/Finance

© 2024 Formulatedby. All rights reserved.

Past and Current Community Partners

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You will meet senior expert practitioners, technologists and executives who are leading the conversation about the most innovative practices and technologies in data science, machine learning and AI in the DSS community.

Here’s a sample from our rolodex: Matthew Denesuk Kevin Man Chon U Laura Gabrysiak Jaime Russ Moody Hadi Gracie Diaz Iraklis Pappas Jenn Schilling Suraj Subramanian Saurabh Deshpande Selen Onel Lucho Escobedo Stanislaw Schmal Robert Welborn Sayan Maity Liliya Lavitas Danny Monistere Otakar Hubschmann Ally Tubis Resham Sarkar Dhivya Rajprasad Caitlin Hudon Anne Bauer Miriam Friedel Rama Mahajanam Frida Polli Marcelo Casas Amy Yu Beata Kouchnir Gabriela de Queiroz Friederike Schüür Ella Hilal Amarita Natt Sriram Subramanian

SVP, Data Analytics & Artificial Intelligence, Royal Caribbean Group Vice President, Head of Enterprise DataTech & AI, AmEx Senior Manager, Data Products & Solutions, Visa Principal Data Scientist, Ryder Systems Group Manager - New Product Development & Financial Engineering, S&P Global Sr. Product Manager, Data Insights, Tempus-Ex Director of Predictive Analytics, Colgate-Palmolive Senior Research Analyst, University of Arizona ML Engineer / Developer Advocate (PyTorch), Meta Chapter Lead Data Engineering, Spark NZ Associate Director, Data Scientist, Chewy Senior Director, Data Science, Reef Director Data Analytics & AI, Lufthansa Industry Solutions US Head of Decision Science, Meta Sr. Research Data Scientist, Roku Data Science Manager, Twitter SVP Policy & Guidelines, Nielsen Head of Applied Data- Machine Learning and Data Science, TransRe VP, Engagement & Retention Analytics, Disney+ Hulu ESPN+ Star+ Senior Manager, Machine Learning, Slice Data Leadership, Zoom Principal Data Scientist, OnlineMedEd Executive Director of Data Science, The New York Times Senior Director, Machine Learning Engineering, Capital One Center for Machine Learning Director of Machine Learning, Comcast Technology CEO and Founder, Pymetrics Chief Data Science Officer, GM Financial Vice President, Product Strategy & Data Science, Paramount Director of Machine Learning Science, Glassdoor Data Science Leader and Manager, IBM Fellow, AI Ethics and Digital Governance, United Nations VP of Data Science and Engineering, Shopify Managing Director, Data Science, Econ One Research Head of Core Product Analytics and Data Science, Pinterest

“I think it’s easy to get preoccupied with the project of the day. What I appreciate about the Data Science Salon is that it’s a conference I actually want to go to - it’s fun, you learn some great things, you meet some great people, and at the end of the day you feel energized rather than drained. It’s taken me out of my silo and put me in the community. I think it’s great.”

-Manasi Vartak, Founder and CEO,

Verta

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Partner Offerings 1.

In-Person Events

2.

Digital Marketing Programs

3.

Recruit

4.

DSS Elevate

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1.

In-person Events Data Science Salons are smaller, more intimate, with lots of opportunities for one-on-one networking, vetted VIP dinners, and custom experiences; 150-400 vetted decision makers attend each in person salon and 500-1,000 attend each salon virtually, 15-30 attend every DSS VIP dinner.

Upcoming DSS events

Using Generative AI & Machine Learning in the Enterprise

Using AI & Machine Learning in Finance & Technology

March 20-21, 2024 | Austin

June 18, 2024 | New York

Using Generative AI & Machine Learning in the Enterprise

Using Generative AI & Machine Learning in the Enterprise

Sept 18, 2024 | Miami

Nov 7, 2024 | San Francisco

“Over the years Data Science Salon has grown into an amazing community of like minded practitioners across multiple domains. “We learn from each other different applications and techniques that normally we would not have seen within our own industry. Such a strong community of smart applied data scientists within an open and collaborative setting!”

-Moody Hadi, Head of Credit Analytics New Product Development,

S&P Global

Event Sponsorship Opportunities

*VIP Dinner Details ●

Company name/logo on all event posts, mentions and emails to the DSS community

●

Promotion through special spotlight during the conference as Dinner Sponsor

●

Access to speakers & top-tier members in a private, intimate setting

●

Brief speaking opportunity at the beginning of dinner

●

Attendance for 2 company employees to network & mingle during dinner

Virtual Only Sponsorship - $15,595 Includes all benefits from the Intermediate package (leads from virtual event only)

© 2024 Formulatedby. All rights reserved.

Additional Sponsorship Opportunities Diversity Sponsorship - $19,575 (all Intermediate benefits but also includes a women in data brunch sponsorship and Executive Dinner invitation ) Great option for HR and Heads of Diversity. ●

Positions your company with others that care about increasing gender diversity in data science.

●

Allows your company to create a more supportive environment.

●

Gives your HR the opportunity to recruit from a more diverse pool of talent.

●

Positions your female executives as thought leaders in an important demographic and elevates their voices.

●

Dovetails with your own existing diversity initiatives.

Cocktail Reception Sponsorship - $10,595 ●

Company name/logo on all event posts, mentions and emails to the DSS community

●

Promotion through special spotlight during the conference as Cocktail Sponsor

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3 event tickets are included

Lanyard Sponsorship - $2,500 ●

Company logo on all event lanyards received by all attendees

●

Company name/logo on all event posts, mentions and emails to the DSS community

T-shirt Sponsorship - $5,000 ●

Company logo on the back of all DSS t-shirts received by all the attendees

●

Company name/logo on all event posts, mentions and emails to the DSS community

●

2 Included in-person passes to network & mingle

Have ideas you don’t see in here?

Let us know, we’re always happy to craft something custom just for you!

© 2024 Formulatedby. All rights reserved.

Meetup Sponsorship Gain leads, drive awareness and join the community for networking.

Sponsor a meetup to gain access to the core members of the Data Science Salon (DSS) community, the only industry community focused on AI and machine learning applications in different verticals.

Gain leads, drive awareness and join the community for networking.

Meetup dates: DSS NYC | April 17, 2024 DSS SF | May 15, 2024 DSS MIA | Sept 17, 2024 DSS ATX | Oct 9th, 2024 DSS SF | Oct 16, 2024 DSS MIA | Dec 4, 2024 Want to host your own custom Meetup in one of our cities? Let us know.

Pricing: $5,000 Add on of $2,500 (includes video recording) Guarantee minimum of 50 attendees will register for your Meetup.

DSS Meetup.com Takeover: $5,000 (3 available) Feature on the DSS Meetup.com community of 18K+ for the year.

DSS Meetup.com Takeover+: $10,000 Feature on the DSS Meetup.com community of 18K+ for the year. Get all the leads for the year (estimated 350-500)

© 2024 Formulatedby. All rights reserved.

2.

Digital Marketing Programs Align your brand with Data Science Salon and feel the impact on your marketing goals.

eBlasts Deliver your message directly to professionals in the industry.

Email remains one of the most effective methods for targeting and reaching potential customers with specific and detailed messaging. Leverage the power and scale of the DSS audience database for your marketing efforts to help you reach your potential customers, directly via email.

Targeting

Reach

Rate

Full DSS Database

65,000+

$5,000

DSS (West)

15,000+

$2,500

DSS (NorthEast)

12,000+

$2,500

DSS (SouthWest)

7,000

$1,250

Benchmarks

Need help building out your sponsored eBlast?

Provide us the content and we will do the rest (production charges starting at $250 per blast).

© 2024 Formulatedby. All rights reserved.

Custom Webinar or Demo Deliver your message directly to professionals in the industry.

Position your company as an industry expert and connect with prospects who are actively looking for education on a key topic or solution. Our webinars are a cost-effective way to create powerful, engaging content that generates a large number of leads and allows you to connect directly with prospects.

Details ● ●

● ● ● ●

Turnkey production, promotion & reporting of a 30-60 minute webinar/demo.

Robust platform offers user-friendly production with features such as webcam, screen-sharing, PPT and video slides, live polling, moderated Q&A, group chat, related resources, social feeds & more.

Multi-channel promotional campaign targeting event attendees and our wider audience via email, newsletter placements, and social posts through our channels.

Generates leads and increases brand awareness while educating & sharing best practices with potential buyers.

Timing: 8 weeks, including 6 weeks of promotion while final setup is being completed.

Detailed lead report with contact info and activity data such as live/on-demand attendance, time spent, questions asked, resources downloaded

Pricing:

$9,500 (we average 680 leads per webinar) $10,500 for 2 speakers, $12,500 for 3 speakers

© 2024 Formulatedby. All rights reserved.

Certification Trainings Showcase your expertise by hosting a professional training.

There’s no better way to connect with prospects than by hosting a professional training and/or certification. Reach potential customers who are actively looking for education and certification on a key topic or solution. Training can last anywhere from one hour to 6 hours max.

Details ●

Turnkey production, promotion & reporting of an online training.

●

Robust platform offers user-friendly production with features such as webcam, screen-sharing, PPT and video slides, live polling, moderated Q&A, group chat, related resources, social feeds & more.

●

Multi-channel promotional campaign targeting event attendees and our wider audience via email, newsletter placements, and social posts through our channels.

●

Generates leads and increases brand awareness while educating & sharing best practices with potential buyers.

●

Timing: 10 weeks, including 8 weeks of promotion while final setup is being completed.

●

Detailed lead report with contact info and activity data such as live/on-demand attendance, time spent, questions asked, resources downloaded.

●

Optional: Administer timed certification exam and certificate branding

Pricing: Custom, depends on training length © 2024 Formulatedby. All rights reserved.

Thought Leadership Post Connect with our audience and stand out from the crowd.

5,000+ unique visitors per month

Blog ●

500-1K words with 1-3 images; appears on blog as regular content and tagged to relevant categories.

●

Educational in nature: brand/ product information can be included as long as the overall story is educational and topical (e.g., no press releases, product overviews, etc.)

●

Content is searchable and SEO optimized

Content distribution ●

Placement in content stream of selected blog

●

E-newsletter placement in content stream (1x)

●

Social media

Supplied Content: $950

© 2024 Formulatedby. All rights reserved.

Audience Extension Extend your reach and stay in front of your most valuable prospects.

Our targeted attendee campaigns reach the business decision makers in our database who match your target criteria. Utilizing thousands of sites across the web, your campaign is displayed multiple times, ONLY to those that fit your targeted profile. We ensure that your ads are viewed on the trusted sites your targets frequently visit.

Details ●

Ideal for upper funnel activity and promotion: branding, awareness, and engagement.

●

Your program is tailored for you based on the types of ads you want to run across thousands of sites across the web and social – standard banners, in-feed native, pre-roll video, Facebook or LinkedIn.

●

We work with you to identify your target audience based on your preferred demographics, firmographics, behavioral data, and/or pre-packaged segments.

●

Targeting may include event registrants, event/brand site visitors, customer’s list, lookalikes, etc.

●

Customer provides ad materials, or Formulatedby can develop co-branded ad creative for an additional fee.

●

Reporting: Monthly, includes impressions, clicks & CTR by placement type.

Supplied Content: Packages or a la carte available © 2024 Formulatedby. All rights reserved.

Podcast Appearance Reach your audience and establish your brand as a thought leader with a professionally recorded Podcast.

Details ●

Turnkey production, promotion & reporting of a 30-minute podcast. You will work with our head of content to come up with an appropriate topic for your podcast.

●

The podcast will be hosted on iTunes, Spotify and Google Play.

●

Multi-channel promotional campaigns target our relevant audience via email, newsletter placements, and social posts through our channels.

●

Increases awareness while educating & sharing best practices with potential buyers.

●

Timing: 6 weeks, including 4 weeks of promotion while final setup is being completed

Average Monthly Podcast Downloads: 1k+

Pricing: $3,500/podcast seat © 2024 Formulatedby. All rights reserved.

AI & Data Weekly Sponsored Content Place your educational video content in front of our community of more than 60k members. The DSSPlay Weekly features selected video resources for data scientists and managers who want to acquire new skills casually.

●

One featured video: $2,500

●

Newsletter takeover: $5,000

●

Featured Learning Resource: $1,500

Sponsored eBlasts An opportunity to engage with and put your brand in front of the growing DSS community of 60K+ data science practitioners and managers.

$5k per campaign

Newsletter Benchmarks

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360 DSS Community Engagement Emerge your brand deeply into the the fastest growing and most diverse data science community in the space. Stay on top of mind by engaging with DSS 75K+ members all year round.

Package includes the following: ●

Logo on DSS main site

●

Two 20 min speaking spots at DSS events of your choice

●

4 Blog Posts (quarterly)

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4 Webinars (quarterly)

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4 exclusive mentions in our newsletter (quarterly)

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1 podcast appearance

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$1K credit in retargeting ads

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Guaranteed at least 1K leads generated throughout our engagement

●

4 intros to VIPs (warm introduction to four decision makers in the DSS community we will work with your sales team to pick four target accounts.)

Pricing: $6,250/month - 12 month engagement required Custom packages available

© 2024 Formulatedby. All rights reserved.

3.

Recruit

Recruiter DSS Connect Recruit the brightest talent in the industry.

Reach your future candidates by posting on the following: ●

DSS Job Board: A dedicated jobs page located on the DSS website

●

eBlasts: Advertising in the job section in the DSS Newsletter and/or scheduling a dedicated eBlast.

●

Data Science Events: Promote during our DSS events (virtual or in-person).

●

DSS Slack: Reach your candidates in our #jobs DSS Slack channel.

Details ●

Ideal for attracting technical talent to your organization.

●

Customer provides a copy of the job description.

●

We set up your campaign and provide detailed reporting.

Pricing: $1,000/job post/month $1,500/Newsletter placement per job $5,000/dedicated blast Custom packages available*

See the Royal Caribbean Cruises Case Study © 2024 Formulatedby. All rights reserved.

4.

DSS Elevate: Elevating Women in Data

Coming up: February 21, 2024 | Austin DSSe is an initiative to elevate and connect the voices of women in data science and encourage companies to set a better habit to generally consider women for data-intense roles.

Building diversity into business is a practical way to drive innovation and returns. The McKinsey Institute found that companies with highly gender-diverse executive teams were 21 percent more likely to be profitable than companies with less diverse leadership. According to another study, management teams at tech-based SMEs had a greater influence over innovation when both men and women were equally represented in leadership.

According to Burtch Works (via DSSe), 85% of Data Scientists and 74% of Predictive Analysts are male. Considering the fields that make up those professions, the disconnect becomes even more apparent: only 18% of computer science bachelor’s degrees in 2016 were awarded to women, according to the National Center for Education Statistics.

Statistics does better, at almost 43% female, and economics (via the National Science Foundation) falls somewhere around 31%, but consider that overall, women earn 57% of all bachelor’s degrees awarded. Given the stark numbers in education, it’s not surprising that women are underrepresented among the Data Science and Predictive Analytics professions.

Read Amarita’s article

“DSSe is important because the field of Data Science is still young -- for it to fulfill its true potential, we need voices that reflect the full experience of the world we live in to contextualize our data-derived insights.

By elevating women and other underrepresented groups, we have the opportunity to build a truly incredible and thriving field that influences decision-making at every level in a meaningful way.”

-Amarita Natt, Sr. Economist,

Econ One Research

Data from a Female Point of View: Why you need more women in data science now > © 2024 Formulatedby. All rights reserved.

Benefits of Sponsorship ●

Supporting DSSe positions your company with others that care about increasing gender diversity in data science.

●

Allows your company to create a more supportive environment.

●

Gives your HR the opportunity to recruit from a more diverse pool of talent.

●

Positions your female executives as thought leaders in an important demographic and elevates their voices.

●

Dovetails with your own existing diversity initiatives.

Bundles Available and Encouraged. Every Virtual Event Generates 250-1K+ Leads.

“DSSe provides a platform where women can exhibit their perspectives on leadership in data science and analytics. DSSe is providing this platform in the face of hundreds of thousands of new jobs being created in these fields over the next few years. In doing so, DSSe contributes to improving the diversity of thought and experience required for a thriving data science and analytics workforce.”

-Karen Bellin, VP Data and Analytics,

Mirum Agency

$3,500

$3,500

$3,500

© 2024 Formulatedby. All rights reserved.

Marketing Opportunities

DSSe Guest Blog

Seat at our DSSe Podcast $3,500

$1,500

• Written and edited by DSSe participants and hosted on DSS Roundtable

• Written and hosted by DSSe participants and hosted on DSS Roundtable

• Posted and syndicated biweekly

• Posted and syndicated monthly

• Covers DSSe topics such as mitigating imposter syndrome, seeking female

• Covers DSSe topics such as overcoming introversion, career growth, hiring and

mentorship, and building alliances • Opportunity for your company to showcase leadership in female empowerment

DSSe Newsletter Feature $5,000

• Dedicated blast to the DSSe community of 15K female data science practitioners from

recruitment • Opportunity to establish your representative as a thought leader.

DSSe Video Feature $3,500

• Exclusive logo and brand placement in DSSe women in data featured video

North America, Europe and Canada only

© 2023 Formulatedby. All rights reserved.

DSSe Job Board $3,500

Exclusive DSSElevate Events

• Exclusive access to the most diverse talent this industry has to offer

• Get access to powerful decision makers in data science in an intimate setting

• Your job listing will be included in our Newsletter 2X which is syndicated biweekly

• Opportunity for you to reach your key personas in places where they live and work

• Your job listing will be posted in the DSS Slack channel (1K+ active users)

• Over 50% of DSSElevate attendees at each are data decision makers

• Numbers: 15K DSSe subscribers 35K total DSS subscribers, US ONLY

• Align your brand with the DSSElevate community and feel the impact on your hiring and marketing goals.

Virtual Gatherings

Interviews

• Exclusive to 20 hand-picked high-level female executives

• Five-minute snapshots of featured DSSe participants

• Presented alongside DSS Virtual events

• Recorded virtually

• Impactful and organic way to establish relationships with the most powerful and effective women in data science

• Covers personal journeys of featured DSSe participants

• Carefully crafted virtual experience such as wine tasting, interactive cooking demos

Mentorship Network • Facilitated by Formulatedby and powered

by DSSe participants • Connects women vertically and laterally • Provides an informal network to get advice about personal and professional growth

• Opportunity for your representative to talk about her career transformation at your company as a recruiting tool

"Having successful women to look up to as role models in data science is part of the solution to inspire more women to join the field."

Jessica Renaud, BI Analyst,

Videotron

• Provides a powerful recruiting tool © 2023 Formulatedby. All rights reserved.

“Both Viacom and Data Science Salon are known for being at the forefront of their fields. We’re proud to provide a platform for DSS, and to host the most relevant conversations on data science in media and entertainment.”

"Given the relative immaturity of the data market, it's great to find an event like this where everyone can learn from one another in a relaxed environment. Whether you are a senior leader, or an advanced practitioner, you'll definitely find useful information at one of these events."

Colleen Fahey Rush, Chief Research Officer,

Patrick McGarry,

Viacom

Head of Partnerships,

Data.World

“Data Science SALON is a must-attend event for decision-makers across the data science landscape. The combination of high-quality content and power networking creates a unique opportunity to generate business.”

“Working with DSS allowed us to reach a perfectly targeted audience easily, bringing in a large number high quality leads totally new to our product. It was a fast and easy way to help us reach our sales goals. The attendees were highly engaged, and several have become customers”

Matt Denesuk, SVP, Data Analytics & AI,

Jeffrey Goldsmith,

Royal Caribbean Group

VP of Marketing,

Chooch AI

“Their conferences are smaller, more intimate, with lots of opportunities for workshops and networking, which helps fill that need in the data science community to get together from time to time.”

“DSS is the sort of event that our community was missing! It’s great to have such a nitch conference where we can connect with our peers and meet new ones. Can’t wait till the next one.”

David Talby,

Di Wu,

CTO,

VP, Data Science

John Snow Labs

Jellyfish

© 2020 Formulatedby. All rights reserved.

Have an idea for a sponsorship you don’t see?

Ask Ed about creating a custom sponsorship for you and your team.

Email: ed@formulatedby.com or call 603-288-2055

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