Silverwood theme park, july 13, 2013

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

EST CONT R O L O TO & C O H P / S ICKET RK WIN T ME PA E H T TA LKERS G UP A A N I W R W TE GRO COAS R E L L O OOD R W R E V SIL

1

2

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

Welcome to Silverwood’s 26th season! park magician Nick Norton. The show takes place every day in the Theatre of Illusion.

• New sunshades in Boulder Beach Water Park to keep guests cooler while waiting to board the Location: About 15 miles north of Coeur slides. d’Alene on U.S. 95, about 40 minutes • A new crew from Spokane. on the steam What it offers: More than 65 rides, slides, locomotive that shows and attractions, including four roller includes more coasters and Boulder Beach, a water park. stunts, more thrills Hours: Gates open at 11 a.m. daily and more fun for all through Labor Day, and closing time varies audiences. depending on the day of the week. In • A variety of September, the park is open 11 a.m.-7 p.m. discount admission weekends only. Scarywood, Silverwood’s days and other October promotion, takes place Thursdaysopportunities to Saturdays through Nov. 2. enjoy oneself.

Size: 221 acres Got family members or Number of guests: 9 million over 26 years, co-workers who want more than 659,000 in 2012. to experience the park Number of employees: 85 year-round and together? Talk to the park 1,400 seasonal about group admissions or Payroll: $8.5 million online deals.

Economic impact: $79.5 million in 2012.

• A Silverwood Theme Park How to get tickets: Buy them at the gate, App which is your handsor SAVE when you buy them online at on access to everything in www.silverwoodthemepark.com.

Silverwood, Boulder Beach, and Scarywood. Use this app as a tool for planning your trip before you get to the park, or as a personal in-park tour guide as you watch one of our amazing shows, try some delicious food, or ride on one of our world-class roller coasters.

Cover Photo Question: How many people does it take to run th a theme park? The answer is 1,489 in 2013. season This photo shows about 13 percent of the total workforce that makes Silverwood Theme Park such an exciting place to visit, whether you’ve been coming for years or hope to make it this year.

Fast Facts Silverwood Theme Park

T

he Northwest’s largest theme park invites the entire region to visit Silverwood this year for plenty of excitement, including new rides and other enhancements designed to make your experience even more memorable.

This publication includes excellent stories about what’s in store plus profiles of vital employees who help the park be such a dynamic place to visit – and to work at. It’s one of the largest employers in North Idaho, and a majority of the senior managers worked their way up from seasonal positions to become the valued leaders they are today.

We invite readers to use this section as a helpful reference to what’s new this season and

a guide to what to visit next.

If you’ve only visited a few times, you know that there’s much more to see. Likewise, if you’re a park regular or season pass holder, there are still some new places to explore and improvements made each season.

New features include: • SpinCycle: This high-thrills pendulum ride that takes riders more than 100 feet into the air and rotates them. This ride is the only one of its kind in the world.

The closest comparison is one about 40 feet high inside a mall in Sweden.

• Barnstormer: This family ride is great for kids to ride an open cockpit biplane. Or even parents.

• An all-new magic show “Mysterium” featuring the amazing illusions of resident

26

T

!

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

3

o r t mer Ride s n r a B S p w d e i N n n s: Cycle a The Silverwood Theme Park employees are known for doing the impossible.

Park owner Gary Norton has described the

Silverwood Theme Park entire park concept as a big gamble, employees are known for doing and there were plenty of valid reasons the impossible. for him not to put a theme park in North ark owner Gary Norton has Idaho. described the entire park Nevertheless, he got his dream off the concept as a big gamble, ground and today, Silverwood is now the and there were plenty of largest theme park in the Northest. valid reasons for him not to put a Another amazing happened last December theme park in North Idaho. when Norton found a great possible new Nevertheless, he got his dream off the attraction for the park – a pendulum ride that ground and today, Silverwood is now the spins guests around. He wanted it in place by largest theme park in the Northwest. the start of this season, which presented several Another amazing thing happened last challenges, one being that the ride he liked the December when Denny Higdon, Director of most didn’t actually exist.

Maintenance, found a great possible new “We had looked at smaller versions of this in attraction for the park – a pendulum ride that the past, and last year we finally saw a version spins guests around. He showed the ride to that spins 360 degrees,” said Jeffrey Savelsky, Norton who said he wanted it in place by the project manager. “We were intrigued but start of this season, which presented several wanted something bigger, and more thrilling.” challenges, one being that the ride he liked But the company that created the ride, VISA the most didn’t actually exist.

International, had schematics for a taller, larger The park had looked at smaller versions version that it hadn’t created yet. If Silverwood of this in the past, and last year finally saw

P

was interested, the park could have the opportunity to have the first ride of its kind in the world.

“It was a big deal and it happened fast,” a version that“We spins 360 degrees.

The Savelsky said. signed the papers in staff late was intrigued but wanted something bigger, December, manufacturing began in Europe in and more thrilling. late January, and it was shipping by March. We But the company that ride, and wanted it here in April so created it could the be built VISA International, had schematics for a ready to go by the opening of the season.” taller, larger version that it hadn’t created While the ride was being constructed, yet. If Silverwood wasworldwide interested,submitted the park thousands of park fans could have the opportunity to have the first suggestions for its name. ride of its kind in the world.

The winning name was Spin Cycle by Spokane “It was a big deal and it happened fast,” resident Chris Sanders, who said the idea of the Higdon said.

“We signed the papers in ride reminded him of a washing machinelate cycle.

December, manufacturing in suggested Europe in About 40 people of the 5,180began entries late January, and it was shipping by something similar. Sanders was invitedMarch. for the Wepublic wanted it here in April so it could be first ride. built and ready go byhas thebeen opening of the Savelsky said SpintoCycle receiving season.” great interest from park

guests.

While theare ridesurprised was being “People love it, and how smooth constructed, thousands park fans and comfortable it is,” he of said. worldwide submitted suggestions for its The location in Coaster Alley also includes name. plenty of room to watch the fun and decide if Theready winning name was by you’re for this level of SpinCycle fun.

Spokane resident Chris Sanders, who said “People are riding this over and over,” he said. the idea of the ride reminded him of a “There’s quite a lot of thrills on it.” washing cycle. of the Though themachine ride does take About riders 40 upside down, 5,180 entries suggested something Savelsky said the experience is more similar. like a Sanders Scramble was invited forwhere the first public ride. smoother ride, you’re pushed SpinCycle has been receiving great and pulled in a variety of directions. interest guests.

Spin Cyclefrom isn’tpark the only new attraction this People love it, and are surprised how season. smooth and comfortable it is.in Barnstormer, The park also created brought a biplane ride designed especially for kids,

although their parents or those not ready for the thrills of Spin Cycle.

“We want to appeal to a broader range of people,” he said.

The locationisinalso Coaster Alley includesIt’s Barnstormer perfect for also Silverwood. plenty of room to watch the ride and decide a nod to the park’s aviation history, and only ifone you’re ready for this level of fun. of two of its kind in the U.S. (The other is in People are riding this over and over; New Jersey.) there’s quite lot something of thrills onthat’s it. also great for “It’s excitingabut SpinCycle isn’t the only new attraction this everyone from toddlers to adults, and something season. great for our family area,” Savelsky said. “It’s “Thesomething park also unusual brought and in Barnstormer,” also unique for the park said Jeff Savelesky, project manager.

– a ride you won’t find at the fair.” “It’s a biplane ride designed especially for kids,

What you need to know about SPINCycle

Height: 104 feet Width: 58 feet Seats: 24 Gondola rotation speed: 13 revolutions per minute Swing rotation speed: 11.5 revolutions per minute G-force: 3 ½ Creator: VISA International He said Barnstormer is designed to be extra although their parents ride comfortably accessible, meaning that young riders and for those not ready for who may be in wheelchairsthe canthrills enjoy the of SpinCycle. We want to appeal to a experience. broader range of people.”

Barnstormer is also perfect for Silverwood.

Side It’s a nod to the aviation and What you needpark’s to know about history, Spin Cycle only one of two of its kind in the U.S. (The Height: 104 feet other is in Width: 58New feet Jersey.)

“It’s exciting but something that’s also Seats: 24 great for everyone from toddlers to adults, Gondola rotation speed: 13 revolutions per and something great for our family area,” minute Savelesky said. “It’s also11.5 something unusual Swing rotation speed: revolutions per and unique for the park – a ride you won’t minute fiG-force: nd at the3fair.” ½ He said VISA Barnstormer is designed to be Creator: extra accessible, meaning International that young riders who th may be in wheelchairs can season enjoy the experience.

26

4

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

Marshal Jack & the Silverwood Rail Robbery Now Tortora heads the production that is one of the most memorable parts of many guest’s Silverwood experiences.

As Marshal Jack, he narrates the historic steam locomotive’s journey around the park, pointing out interesting items, from the slides at Boulder Beach to trees… and more trees. He’ll tell the train’s history and direct guest’s attention to the resident herd of bison, plus the occasional other wildlife.

He’ll also take a role in the show about bumbling robbers who try to stick up the train.

The crooks will even board the train and ask people to empty their wallets and pockets, or at least make a donation to charity.

This year’s train show includes “We have so much fun,” Hollywood-style stunts and more fun. he said. “We have a new show, and some new hris Tortora was all stunts.” ready to hang up his Joining him in the train show fictional crime-fighting include Miss Kitty the Saloon outfit and get back to Girl, Deputy Bean and two his role in loss prevention for bandits.

Silverwood Theme Park.

Also new this year However, General Manager is Sasquatch, who a Paul Norton had other ideas. cryptozoologist is searching “Paul had heard I had for but never quite sees, and acting and stunt experience some fun sayings on the grave so he asked me to help on the markers in the pretend Old train show, which I thought West cemetery. would be a week-long gig,” But what guests will really said Tortora. “But when I was appreciate is the high quality ready to go back to the loss showmanship that Tortora prevention job, he sent me helps bring to the show, a back to the train.”

C

result of his own show-biz background.

Years ago, while living in Florida, he was a stuntman with Universal Studios, that had him working on everything from a Wild West show to being cast as a Teenage Mutant Ninja Turtle.

He was a stunt double for Mark Harmon and Tom Hanks, and was also a look-alike for Han Solo and Indiana Jones.

But he and his wife, who played Cinderella at Walt Disney World, decided to move to Alaska.

Since it was hard to find show-biz work in Alaska, he applied and was accepted to the Anchorage Police Department.

L

ater, he moved to North Idaho. He considered working for the Sheriff’s Department or in loss prevention for Silverwood. His kids helped him make that decision in favor of the park.

Tortora has enjoyed giving pointers to fellow cast members, including how to fall safely and make the stunts look realistic.

“You need a level of consistency and to stay on your mark,” he said. “ He also loves talking to families aboard the train.

“The kids love screaming,” he said.

Though there is a general script the cast members follow,

sometimes things change, which is part of the fun for regular visitors – and for the cast.

“We’re adding as we go,” he said. “It’s coming along. We’re always working on our high falls or working out together in the evenings.”

For passengers who might get worried that the robbers are acting too real, he’s quick to tell them it’s all makebelieve, and that any money “stolen” goes to Children’s Village, a program in Coeur d’Alene that helps kids. He’ll also show people concerned about guns on the ride that his sidearm won’t really fire, and the robbers are firing blanks.

Last year, the show raised $35,000 and the Norton family added $15,000 for a $50,000 donation.

“We’re trying to break the record this year,” Tortora said.

“A lot of passengers tell us later that they wished they would have known they could donate, so they would have hit the ATM before the train.”

The train is a nice way to take a break from the excitement of the rest of the park, and some visitors make it a tradition. It departs hourly throughout the day.

“It’s something everyone can enjoy,” he said. “Not everyone can ride every ride, but everyone can ride th the train.”

26

season

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

5

Silverwood food appeals to all planning to cook Santa Maria style, a method that interested O’Connor so much he decided to learn it himself.

“It’s not like Texas-style or Southernstyle, where the smoky taste can overwhelm the taste of the meat,” O’Connor said. “It’s more of an art than anything – you have to learn how to do the fire just right.”

J

ohn O’Connor is always up for a challenge.

When a fellow cook and caterer needed a hand with a big party, O’Connor said why not.

“Big” turned out to be cooking and feeding 6,000 hungry Hewlett-Packard employees at a company picnic.

After that endurance barbecuing event, just about everything else seemed easier and smaller. Well, except for a Chevron company outing at Six Flags, where 10,000 hungry souls awaited sustenance.

When Silverwood Theme Park heard about O’Connor’s abilities, they offered him another opportunity: on-site cooking for the group area rather than an outside vendor, and to open the area to the public.

Today, if you visit Chuckwagon John’s BBQ near Coaster Alley, you’ll enjoy plenty of hot dogs, chicken, ribs, and lots of sides.

Each morning, O’Connor fires up the openpit barbecue and starts cooking meat Santa Maria style, with tamarack wood. During busier weekends, the grill goes all day long, and food sometimes comes right from the grill to the serving area.

“Every day, we cook for 1,000 to 3,000 people,” he said. “We go through 60,000 pounds of meat and 10,000 pieces of chicken each month.”

O’Connor has been cooking professionally for more than 40 years, and before that he ran a meat shop in Southern California.

“I’ve cooked for everyone – presidents, Congressmen, company owners,” he said.

His current adventure began when a customer asked for 500 pounds of beef tri-tip. He was

He soon was cooking and catering more. He cooked full-time at Six Flags Magic Mountain in California and later left to cook for private parties. When Silverwood’s food and beverage manager was hired from Six Flags in 2007, he recommended O’Connor.

Silverwood diners may not realize they’re getting something so special.

“It has always been my concept to offer something different than anyone else,” he said.

“We make everything fresh every day.”

Even though he cooks so much, he still likes to get out and visit guests.

“If you’re not out there talking, you have no way of knowing what’s going on,” he said. “I love meeting people.”

To book Chuckwagon John’s BBQ for your group of 15 or more, contact Silverwood’s group sales department at (208) 683-3400.

N

icolas Giraud was living in Seattle, four days from returning to France. His visa had run out, and he hadn’t found work worth sticking around for.

But a neighbor connected him with Silverwood Theme Park owner Gary Norton, who was searching for someone who loves food and loves to cook.

Norton hired him as executive chef for his family and soon as executive chef for the whole park.

“We try to bring in the best products and cook as much as we can from scratch,” Giraud said.

“But the real trick is the volume.”

It’s one thing for a high-quality restaurant with trained personnel to create a few fancy plates nightly. But since Silverwood has

thousands of hungry diners wanting to eat quickly, plus seasonal help, there are different challenges.

“Some people think theme parks are all about unfreezing food and putting out the cheapest products as fast as possible,” he said. “Here, we try to bring you the best products all the time.”

He said offering lower-quality food does save money, but guests notice this, just as they notice being wowed by items like Silverwood’s 100 percent beef hot dogs and hamburgers.

One of the first moves for the classicallytrained chef was to replace frozen pizza crusts with dough rolled out daily by hand and brushed with garlic butter. There are also fresh spices in the pizza sauce.

He also created new recipes for lasagna, fresh guacamole, and signature pastries. He’s especially proud of making the 24 restaurants and kitchens more efficient and consistent.

“Last year we did a lot of improvements,” he said. “We created detailed procedures and training for everything, since we can’t supervise everyone all the time.”

With that big project completed, Giraud was asked to boost the baking. Previously, pastries were brought in but now they’re made in-house.

Park guests can enjoy fresh cinnamon rolls, muffin tops, danishes, breakfast sandwiches, rice krispie treats and authentic French croissants. They’re also experimenting with a deep-fried croissant.

“We go through such a high volume of bread, but we keep adding to our menu,” he said.

“As our baker gets the hang of something, she wants to try something else. Guest suggestions are also welcome.”

These treats can be found in different areas throughout the park, but always at Silverwood’s Coffee Roasting & Trading th Co., a new bakery, retail area and coffee roaster at season the front entrance. It opens at 9:30 a.m., 90 minutes prior to the park opening.

26

6

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

u f l r o G l a o r C d r e o l C ens l t o o s r a st e R “We start each day at 5 a.m., and have a 6-hour window to get the park looking great every day,” Munkhoff said.

N

ot every park guest notices the attention to detail that goes into the grounds at Silverwood Theme Park.

But they certainly would take note if ground crews weren’t out there daily manicuring lawns and flower beds.

According to Mark Munkhoff, assistant manager of grounds, the goal is for guests to consistently see lush green lawns, an always changing variety of seasonal and perennial plants, flowers that match certain color zones, well-tended trees and plenty of attractive foliage. Guests can concentrate completely on enjoying themselves. th

26

season

that overwinters in the greenhouse.

“Some people tell us they come for the landscaping,” he said. “We had the 3Cs Garden Club out here and the Coeur d’Alene Garden Club, and they really loved looking around.”

If there’s one piece of advice he’d give guests is to look but not touch. The grounds staff is always happy to discuss planting and varieties of flowers, but can’t give away cuttings, starts or whole plants.

The ultimate goal of owner Gary Norton is to not just be a fun park, but a beautiful, boutique-style experience. Several years ago, Norton enlisted Chrissy Wortman to come up with a look for all areas of the park, and found talent through the region to make these plans a reality.

For instance, Wortman recommended yellow and red flowers by the Panic Plunge area, which matches the colors of the ride and waiting area. So Munkhoff and others planted a lot of petunias and marigolds around including hanging baskets.

Similar color pairings occur by SpinCycle, the various Boulder Beach attractions and other areas.

“It’s kind of a puzzle,” he said.

“Plus there’s always something changing.”

Mark Munkhoff, assistant manager of grounds, says “the goal is There are about 24 grounds employees for guests to consistently see lush green lawns, and an always responsible for everything from mowing changing variety of seasonal and perennial plants.” the lawn to keeping blades sharpened to planning for next year. The park maintains a sizeable greenhouse and is ready for another one, Munkhoff said. The greenhouse is scheduled to be emptied by early July each year, and seeds are cultivated for future years as well.

A whole lot, according to Mark He’s been here for five years, and previously Munkhoff, assistant grounds manager. worked in landscaping at Black Rock, a highEach year, Silverwood plants 10,000 end development in Coeur d’Alene. annuals and orders 7,000 plugs.

Munkhoff especially likes the dahlia garden, The park also typically purchases: which has become an oasis of tranquility near • 1,080 snapdragons • 950 marigolds Barnstormer.

• 1,000 lobelias

How many plants are at Silverwood Theme Park?

“We have benches, and know that a lot of parents can take a break with their kids there,” he said. “It becomes a little sanctuary.”

He and others on the grounds staff try to find plants that grow well in North Idaho’s unique climate, but also have fun with unexpected things – such as a banana tree

Many of the plants are designed for Idaho weather – a generally short growing season, which includes warmer days and a few late freezes in the spring, and warmer days and early freezes in the fall.

s

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

bounds, and I want things to be smooth.”

He typically winterizes the buildings in the fall, takes a nice long vacation after Thanksgiving, and starts planning for getting everything going again in the spring. He also puts up many of the signs in the park.

In the early days, he would put in long hours, just because.

“I’d come in at 7, and stay until 10 at night,” he said.

“It would take an hour to get home but then I’d be right there in the morning again.”

During some especially busy weeks, he’d even sleep in a trailer at the park, and return to his home in Priest River on the nother one of Silverwood’s secrets weekends. is that some of the names on These days, he gets around in a cart that signs or attractions in the park are also has put on plenty of miles, more than named after actual North Idaho 4,500 at last count. He no longer performs residents. car lock-outs for guests, but his slimjim skills Chuckwagon John’s is named for John are still available for employee car problems.

O’Connor, a longtime chef who runs the Ray is looking forward to at least one more group dining area. Golddigger Dan’s is good season at the park. named after Dan Clark, owner of Clark’s “I’ll probably retire in another year, then Jewelry and a friend of park owner I’ll be 66,” he said.

Gary Norton.

Silverwood was the second theme park he And Lonnie’s Loo? This honor was worked for. recently bestowed on Lonnie Ray, Ray spent 14 years working in a longtime member of the facility maintenance at Silver Dollar City in Branson, maintenance team, by his image placed Mo., until his wife wanted to relocate to atop the bathrooms between Aftershock the Seattle area. He earned his sewer and and Timber Terror. water licenses and offered his services to For 21 years, Ray has been the go-to guy Silverwood. for any needs for employees and guests.

“At the time, they said they didn’t need “If I can’t do it, I know who to call to do it,” any licensed operators, but found ways for he said. me to get working,” he said. His wife also When he started, Silverwood was less managed Silverwood’s RV Park for than half the size it is now, its borders 13 years. ending at Thunder Canyon. The biggest “I’ve enjoyed it – it’s nice here, and Gary draw was the air shows, and where ‘his’ Norton is a nice guy to work for,” he said. bathroom now stands used to be a field “There are a lot of fine people here, and I containing a Quonset hut. also like working Ray helped plan the extra sewage and with the public.” water systems to help the park grow to its th current size. season “I’ve done everything from fixing lights to unlocking cars to filling propane bottles,” Ray said. “The park has grown in leaps and

Lonnie and Lonnie’s Loo

A

26

Giving Back to the Community Along with being a fun place to visit, Silverwood Theme Park returns the favor by supporting community endeavors.

Over its history, it has donated thousands of dollars to local charities and non-profits. It has also opened its doors to everyone from soldiers returning from combat to disabled community members.

For at least five years, the park has awarded scholarships to park employees wanting to pursue or continue higher education.

During some fall weekends, visitors receive discounted park admission if they brought along a donation for the park’s food drive.

In 2011, 6 tons were collected.

In 2013 (the last three weekends in September) the park will reduce general Silverwood recently donated more than $22,000 admission to to the Timberlake Fire Protection District. From only $25.99 and left, Caleb Taylor, Seth Michael, Matt Conner, Brandon Hermenet, Paul Norton (Silverwood GM), $4 of the general Commissioner President Rudy Rudebaugh, Fire admission price Chief Kevin Kleinworth, Commissioner Marty Fish, will be donated to and Commissioner Barney Phillips. area food banks (for details and child/senior prices go to silverwoodtheme park.com)

People who have dug for change during the train robbery will be happy to know that their surrendered loot goes to a good cause – at the end of each year, the park picks a different charity to contribute to.

In 2012, the recipient was Children’s Village. Guests collectively gave $35,000 and Silverwood added another $15,000.

Each spring, the park holds the Night of Stars, where as many as 5,000 physically and mentally disabled guests and those with a terminal illness receive free entrance for a special outing and pavilion meal in the park for themselves and a guest.

Another special program is Reading is the Ticket, which offers students in the Northwest a ticket into the park each summer in exchange for them reading independently at least 10 hours during the school year.

It’s free for teachers to take part, and all students have to do is log their hours and turn in their completed form by early spring, and then they receive their passes by the time school gets out.

The program began in 1999 with 4,522 students, and continues to grow every year. In 2008, more than 44,000 young readers participated, and more than 69,000 took part in 2013.

If you’re a teacher or principal and would like to know more about Reading is the Ticket or for your students to participate, please call (208) 683-3400 ext. 167.

7

8

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

our Creativi y h t i r G e w a n ty! t Prizes Wi We’re looking forward to plenty of photos in this gallery of people smiling and/or screaming. We’d also appreciate seeing people having fun and getting creative by appearing to be absolutely calm while on SpinCycle or pretending to be absolutely terrified on Barnstormer.

Even a less enjoyable experience can create a fun photo opportunity – like if your little brother looks green around the gills after riding right after lunch !

W

e all have our favorite rides at Silverwood Theme Park, and this summer, two more attractions are going to be added to many people’s “must do” lists – SpinCycle and the Barnstormer.

SpinCycle, a 104 - foot tower with a rotating vehicle on the end, rotates 360 degrees at 13 revolutions per minute, and also swings like a giant pendulum.

Kids (or parents) who like fewer thrills in their thrill rides may prefer Barnstormer, located in Garfield’s Summer Camp, which offers a much more mellow, but still entertaining, airplane ride.

For even more fun, the park and Spokane7. com are inviting the community to take part in a summer photo contest.

From now until Aug. 30, readers are invited to send us photos of SpinCycle or Barnstormer.

It could be your friends riding either one, it could be done (carefully) from your point of view while aboard. It could be a cool scenic shot of either ride in motion.

Along with being immortalized in Spokane7. com’s photo galleries, judges from Silverwood Theme Park and Spokane7/The Spokesman-Review will select our favorites. The park will offer a variety of prizes for the best photos of each ride. First place for SpinCycle and Barnstormer photos receives six tickets, second receives four tickets and third receives two tickets. The contest is open to all ages, five entries per household.

Even better, as in past years, you may find your photo used in a billboard, brochure or promotional piece for Silverwood. Just be sure to check the opt-in box letting us know you’re OK with your likeness possibly being used in future park promotions. Visit Spokane7.com/contests for more rules or to submit a photo!

For more details, including required legal info, visit www.spokane7.com/ contests.

26 season

th

Want nt to show how much you love love Silverwood Theme Park and Garfield, and win great park goodies?

All you have to do is print out and color everyone’s favorite cool cat at www.Spokane7.com/contests. Is he holding a Silverwood souvenir drink? Is he ready to stick his whole face into a funnel cake or a plate of lasagna from Lindy’s?

Kids ages 5-18 can use imaginations and creativity to come up with fun designs.

Once it’s done, mail it to The Spokesman-Review, 999 W. Riverside, Spokane WA 99201 attn: Garfield contest. You can email it to www.spokesman.com or spokane7@spokane7.com.

All entries will be displayed at www.spokane7. com and selected entries will be displayed at Silverwood. Individual entries won’t be returned.

The deadline to submit your Garfield creation is Friday, Aug. 30. One entry per child, please.

Entries will be judged by representatives from Silverwood and Spokane7.com.

First-place winners in each age group will receive four tickets to the park, and second place receives two tickets.

Age categories are grades K-2, 3-5, 6-8 and 9-12.

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

Career, Love and Marriage – Jordan’s Story

T

here’s been no shortage of screams on Tremors this season.

But so far, only one “I do.”

That’s due to a clever proposal by employee Jordan Carter, who thought the thrill ride presented the perfect opportunity to pop the question, even better, she said yes.

“Silverwood has been huge in my life so far, including our relationship,” he said.

Carter came to the park in 2011 as an intern in the marketing department, and today he’s the social media manager.

This position is on the front-line for Facebook, Twitter, and other new methods that allow people to interact directly with the park, including via the park’s official YouTube channel.

“I love social media,” he said. “It’s really becoming a passion – I love watching the comments build up.”

Earlier this year, he chronicled Spin Cycle’s arrival and assembly online, including posting photos and videos.

During the winter, Carter put up photos of how the water slides look in the snow.

He also likes to throw out questions to fans about what they like in Silverwood, and he’s making plans to get fans ready for Scarywood.

As a Marketing Department employee, he also heads out into the park regularly with a camera. He helped the Travel Channel get photos when they were here to film Scarywood and Aftershock last year.

It was during Scarywood that he met his now fiancée, Lauren Kamps.

“I knew my family was coming to visit, but I also met her in line, sort of a blind date,” he said. “Since I was working I didn’t have a lot of time to talk. But we did talk a little in line at Tremors, and started dating soon after that.”

In May, Carter was ready to propose to Lauren and he wanted to do it on Tremors because it was their first ride when they met.

To make it official, they went on Tremors together. He had a relative take a picture, which, of course, went right online.

“Right before we rode Tremors, I gave her a book of our memories and photos,” he said. “The last page showed me asking her parents for permission to marry her. Now we’re planning a wedding.”

Carter grew up visiting theme parks, and studied media arts and graphic design in Portland. His parents met Silverwood staff at the Home and Garden Show in Seattle, and shared their contact info with Carter.

“I set up an interview, and was hired as an intern,” he said. He helped the sales and marketing team with everything they need, and had plenty Social media manager Jordan Carter used the park’s of fun. rides to propose to his girlfriend Lauren Kamps.

“The experience was awesome,” he said.

“I have a lot of great knowledge.”

For his senior project, he created a site for the park’s 25th anniversary celebration, Try these social networks. and then after graduation, he was offered Facebook: a position as Marketing Assistant – similar www.facebook.com/silverwoodthemepark “random stuff” duties, but full-time. Shortly Twitter: @ thereafter, he was promoted to the social silverwood4fun media/research manager.

YouTube: www.

Research is a different part of marketing, youtube.com/ a little more analytical,” he said. “I love silverwoodthemepark learning why people come, what drives Silverwood also can be them. And I love hearing people’s ideas found on Instagram and and suggestions.”

Google+. Park fans also Carter said the Marketing team is always download the reading guest feedback – the positive and official Silverwood app the constructive. from GooglePlay or “We look at everything people write, Apple. The free app and some of our meetings are nothing but helps you plan your trip talking about guest comments,” Carter said. before you get to the park, or as a personal in-park tour guide as you watch shows, try food, or ride a worldclass roller coaster.

Want to get even more plugged in with Silverwood?

9

10

Marketing Supplement to S R Media/The Spokesman Review • Saturday, July 13, 2013 • Online at www.spokesman.com

Marketing Supplement to S R Media/The Spokesman Review • Saturday, July 13, 2013 • Online at www.spokesman.com

13 34

11

12

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

Garfield’s Summer Home Garfield currently appears in more than 2,400 newspapers worldwide, and is seen daily by 200 million readers. It holds the Guinness world record as the most widely syndicated and read comic strip.

More than 135 million Garfield books have been sold, and Garfield’s official online site, www.garfield. com, attracts 2 million visitors and 12 million page views each month.

“Silverwood is the place for Big Rides, Big Slides, and Big Fun so it’s His Facebook site has fitting that the world’s biggest cat calls Silverwood home each summer,” right around 5 million Davis said. “We’re delighted this first-class park has included Garfield ‘likes.’ and Odie in the great mix of entertainment they offer.” - Jim Davis Garfield has also been featured in two fullf you made a must-do list of things length movies, a popular for a visit to Silverwood Theme Park, TV show, several video games, an iPad you absolutely must include “give a app, comic books, and more than 100 hug to Garfield.” other licensed products.

Everyone’s favorite cartoon feline has Davis also is the founder of called Silverwood home for more than a The Professor Garfield decade, which equates to thousands of Foundation which supports happy camera poses with park guests, children’s literacy. many high-fives and even more friendly It’s always a waves. celebration when Garfield Garfield and his pal Odie can usually is at Silverwood Theme be found near the main entrance and Park, but this year, the the carousel area spreading good cheer. park also saluted the cat Garfield also drops by for birthday parties during Garfield and Odie that have been booked by the group sales Week in early June. team.

The lasagna-loving and Monday-hating Both animals cat is the brainchild of Jim Davis, who posed for plenty of based Garfield’s character off the cats he photos, which were had through his life, and then named him placed on the park’s after his grandfather. The strip was first syndicated in 1978 in 40 newspapers, and Facebook page. continues to grow in popularity.

I

26 season th

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

e P m e a h i w n rk T o g a r U p in G

N

icole Walker sometimes is surprised at the comments from guests at Silverwood Theme Park.

“People say ‘everyone is so nice’ like they’re surprised,” said Walker, who has worked at the park for 10 years and is the training manager.

Because “be nice” and “go the extra mile” are two prime pillars of working here for everyone from brand-new seasonal team members to longtime managers.

Silverwood offers training for seasonal and full-time employees plus specific training for maintenance, grounds and housekeeping.

Some are related to job performance or safety of employees and guests (fall prevention, first aid, etc.) She hopes to add new courses this year.

Part of the reason Walker appreciates the training is that it got her where she is today.

She was first hired at age 14 in the Pavilion area to wash tables and trays and serve guests.

I

f you’ve visited Silverwood Theme Park in the last 12 years, you likely saw Dianna Temple.

She recently was promoted to a Sales Manager, but over the years she has done everything from take guest tickets at the front entrance to arrange group trips. And not just a couple of people from a team or a school.

“Groups here can range from 15 people to more than 3,000,” she said. “There are a lot of smaller groups but some real big ones.”

Temple started working at Silverwood at age 14, but she had an advantage – her parents and older siblings were employees so she already knew a lot of people.

“My dad worked in the information center, and my mom worked in the Victorian Coffee House,” she said. “Today, my dad still works as a phone operator, and my mom works at the front gate.”

The next year, friends encouraged her to take the lifeguarding class, which led to a job in aquatics. It was a perfect fit, which she did for three more seasons, including positions as a trainer and aquatic supervisor. She was invited to return to lifeguarding when she finished college in 2011, but was eager to find something else.

“I heard they were going to create a training position, so I asked about it,” Walker said. “It turned out they had been talking about this since winter and always had me in mind.”

She has always enjoyed helping people learn.

“I think my favorite part of working at Silverwood is working with the new people,” she said. “I was also in a sorority in college and enjoyed getting the girls ready for rush. I love getting people excited about doing something new.”

While giving her overview to the 1,400 seasonal employees, she points out that she knows what they’re going through.

“They’re nervous, but everyone has to start

As a kid, she was often given the choice when the family went to work – stay home and amuse herself or go with them and spend the day in the park.

“It was an easy decision, so I got to know a lot of the people that way,” she said. “Then, when I started, I was also making money, so that was exciting too.”

She returned for a second season and was assigned to the group window. Then she was moved to a seasonal marketing assistant. She was made full-time marketing assistant when she finished high school, and then became Events & Promotions Manager. Her new title has even more responsibility but she’s up for the challenge.

She also likes that Silverwood offers a tuition reimbursement program that makes it easy to continue her studies while working.

With her various positions over the years, she has become good friends with seasonal and full-

somewhere,” she said.

She also likes to check in on how people are doing – not so much an official audit, but just to connect.

“For a lot of the new, younger people, I might be one of their first points of contact in the park,” she said. “I may not always remember their names, but I like seeing them light up when they see that someone knows them and is happy they’re part of things.”

Overall, she said Silverwood is great at creating a fun culture.

“They really give people the ability to move laterally if you want,” she said. “They’re always asking if there are new classes we’re interested in. It’s cool working somewhere where you feel so appreciated.”

More than that, she loves the memories.

“Sure, it’s a summer gig to some, but it’s really supposed to be fun,” she said. “I’ve had some of the best times here over the years.”

time staff.

“I’ve known some of the managers for years, and now I’m one of them,” Temple said. “It has been a lot of fun. Silverwood has an attitude that it doesn’t matter what age you are, but it’s more important what you can do.”

W

hen people think about Silverwood Theme Park, they often think of the big things. Giant roller coasters. Huge water slides. Not necessarily miles of wires or hundreds of computers.

This is part of the world for Danny Myers, IT director, who has worked at the park since 2001.

“The computer systems we have are very interesting,” he said. “We grow at least 5 percent every year, so there’s always new stations and servers.” (cont. next page)

13

14

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

e P m e a h i w n rk T o g a r n Up i G

J

uston Henry hasn’t felt like going to work for the past 20 years. But what he’s been doing is a lot more fun – helping coworkers and visitors to Silverwood Theme Park enjoy themselves as much as possible.

His employment at the Northwest’s largest theme park began in 1990 in the ride area – his first assignments were the Paratrooper, Corkscrew and Ferris Wheel.

W

hen your duties essentially involve a lot of watching and preventing problems from occurring, it’s hard to judge who is doing a better job of making sure nothing happens.

So Emma Ohlstrom, aquatics supervisor at Boulder Beach Water Park, tries to find other ways to motivate employees to try a little harder at spotting potential problems and being ready for anything. She divided the 90 employees into two teams and offered various incentives for individual and team performance.

“You get points for your team for doing things like good scanning, retaking your lifeguard exam, or your first-aid exam,” said Ohlstrom, a seasonal employee for the past six years, and a Washington State University student studying sales and marketing the rest of the year.

She started in Aquatics at age 15, with her brother. She was

Over the years, he’s worked in many positions in the park, including games and retail, and this year, he’s Operations Director.

Henry is responsible for eight departments, which includes seasonal and full-time help in security, first aid, rides, lifeguards and games.

He’s returned every summer except for 1996, when he attended college in Seattle.

“Growing up, Silverwood was a great place where you could work all summer, and knew the next spring that you’d have a job waiting for you,” he said. “It’s helpful to students to know that there’s something for them. “ Following his first summer in rides, he returned to work in games, which he said really

promoted to lead lifeguard during her fourth season, and today’s she’s supervisor. The lead lifeguard position is required to be a good example to others of how to act, how to scan, how to wear the uniform and generally be a role model.

The supervisor position has more interaction with park guests.

Boulder Beach follows the Jeff Ellis Aquatic Safety standards, which is an international set of regulations and requirements for water parks.

Along with regular internal monitoring, a representative from Jeff Ellis visits at least once a year to look at the park’s safety procedures.

“They audit our lifeguards, and audit how we audit our lifeguards,” Ohlstrom said.

This year, Boulder Beach received Platinum Certification,

helped get him out of his shell. Then he became games supervisor, then games manager. He later switched to retail and RV Park.

Along with a perspective as a longtime employee and now a senior manager, Henry gets regular feedback from his family.

“We have three kids and they’re always out there,” he said.

This year, his oldest son, is 16, and is starting his third summer working in retail.

“When I started here I definitely didn’t think I’d stay here 20 years,” he said. “Now I can’t imagine being anywhere else – it never feels like work.”

which places it in the top 10 percent of certified lifeguard programs nationwide. Every item they looked at said “exceeded standards.”

“I’ve visited water parks around the country, and I love that ours is so clean and safe and everyone is focused on keeping our guests safe,” she said. “I really enjoy going out and talking to guests.”

Danny Myers cont. from pg. 13 Part of Myers’ daily duties include making sure all hardware and software is working – no problem, since he’s familiar with the park.

When he started, he was 16 and a ride operator in the kids’ area.

Then he moved to Boulder Beach as a lifeguard, focusing on the Lazy River and the tube slides.

For his third year, he was the lead lifeguard, and became lifeguard supervisor in year 4.

The following year, he was invited to work in the computer

office. At the same time, he was finishing the CITE program at North Idaho College.

Myers became full-time and a few years later became IT manager, but then left for a similar position in Seattle.

Though it was fun being in a new environment, it wasn’t Silverwood.

“I missed the people and the atmosphere,” Myers said. “It took something like that to make me realize how special things are here. There’s such a friendly, family mentality that I haven’t seen anywhere else.”

His former co-workers were happy to not only invite him back but offer him his same position.

What he likes about Silverwood is that you’re allowed to th try different positions, and season grow in each one.

26

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

15

The Magic of Nick Norton week and another performer filled in. This year, he’s doing it all.

“It’s really a lot of fun,” he said. “This is one of the best creative outlets I’ve seen.”

The show has a general Steampunk feel, which is perfect for the park – sort of Jules Verne meets the Old West. Costumes are created by a former seamstress from Ringling Brothers circus.

E

ven if you’ve seen Nick Norton perform in the past, we guarantee you haven’t seen what he can do lately. This is true, whether you saw him years ago or even earlier this season.

Because, for the audience’s sake, and for Norton’s state of mind, the show “Mysterium” is always being improved and enhanced, not just at the start or end of the season. So this means different scenes and tricks, different jokes and patter depending on the particular audience, and always something new.

“It’s a requirement that I keep changing it up,” said Norton, who has been the park’s resident magician for more than a decade.

“I have to do it for my sanity, sure, but also like to always do something exciting for people who may have already seen the show 20 times this season.”

This year, Norton will perform two to three shows daily in the Theater of Illusion. In past years, he slipped in a day or two off a

Norton performs levitation, disappearing and reappearing, a lot of sleight of hand, and some amazing tricks with birds. He’ll make a full-sized car slowly appear and disappear and amaze the crowds with card magic and more.

Audience participation is also something he loves doing, whether it’s talking to the crowd or selecting volunteers to help with his act.

“I usually look for someone who might look shy, and make them into the coolest guy or girl in the room,” he said.

What Norton really likes is coming out to talk to the audience before a show. It’s a quick meet and greet where he introduces himself and lays down a couple of easy ground rules – have fun, don’t try to grab flying birds, since this could distract or harm them or give you a good peck.

This way, he can show that he’s a normal guy who has learned some amazing tricks, compared to some magicians who simply appear onstage and the show begins. This also helps connect with the audience

and warm them up for a fun performance.

“I can get a read on the audience and tailor some of the show to them,” he said. “If there’s lots of grandmas and grandkids out there, I may say some different things than a lot of teens. It’s always family-friendly but we’ll say some different types of jokes.”

Along with a packed performance schedule, Norton puts in many other hours practicing and refining his show.

This also includes coordinating the lights and music, checking all safety precautions and making sure his two assistants are where they’re supposed to be.

And don’t forget the birds – over the years, he’s trained a variety of feathered friends to take part in his act, everything from a bunch of doves to his pet macaw Gypsy. He’s even working with homing pigeons this year.

Norton has also worked with the park’s personal trainer to stay limber.

“Some of the other people

working out here are trying to lose weight, but here, I’m burning so many calories in my shows,” he said.

People looking to be entertained on their visit to Silverwood should make it to at least one performance. There’s not just 30 minutes of magic, but some comedy as well.

“I really like it when the water park closes and a lot of people come down for the 7 p.m. show and haven’t seen this before. I also like the people who keep coming back all season long,” he said. “This isn’t your typical magic show – I break the 4th wall and go into the audience, and keep breaking it.”

In addition to Nick Norton’s Mysterium, park visitors this season can be entertained by talented young piano player, Justin Smith in the High Moon Saloon, and the fun of Garfield, the park’s resident lovable feline. Garfield can be found at the inner courtyard throughout th the day.

26

season

16

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

T

l o R ler Coaster Walkers

hough your roller coaster adventure may only last a few terrifying moments, the coasters themselves really keep rollin’ along.

Maintenance team member Mike Vandenheuvel said on a good day, Tremors offers 80 to 100 rides. The coaster goes up to 65 mph, offering visitors an unforgettable high-speed experience.

But since it’s a machine, it can’t keep this schedule up without a lot of help, and it gets it in the form of a group of dedicated maintenance team members.

“We watch the wear and tear, and replace as needed,” said Vandenheuvel. Though there are about 20 members of the maintenance staff placed throughout the park, seven are assigned to Coaster Alley. This allows them to make quick fixes as needed, or, if necessary, shut the ride down to conduct larger repairs.

The day for the ‘Coaster Walkers’ starts with the sunrise. Starting sometimes at 3:30 a.m., they inspect every part of the tracks, cars and framework. They read reports from the previous evening and then take a ride themselves. Inspections also take place throughout the day and evening.

“You have to get the big picture,” said Zane Sturgill, a member of the coaster maintenance team.

The inspection and morning repairs can take several hours. If there’s a private group

coming in earlier to ride the coasters, the inspections start earlier.

“I usually do it in six hours,” Vandenheuvel said.

The team is always replacing wood on the framework of Tremors and the Timber Terror, from a few small supports to larger beams.

“I think we’ve put 9-12 truckloads of wood over the years,” Sturgill said.

Why do they put so much effort into the coasters? Part of it is because the activity; the cars are always moving and have so many big and small moving parts. If something goes wrong, it could make the trip a little bumpier for guests.

“At the end of every inspection, we answer the question ‘do we feel our families would be safe on here?’” Vandenheuvel said. “If I’m comfortable with my kids riding it, that means your kids can ride it too. If not, we inspect more.”

Sturgill also likes this approach.

His wife and kids enjoy coming to the park, so he thinks about them riding the coasters, and knows he’s ultimately responsible for their safety – and every other guest’s.

“This means that I’ll work even harder and have even more attention to detail,” he said. “So we go above and beyond our basic checklist.”

During the off-season, even more preventative maintenance takes place.

Every car is dismantled completely and moved to the Theater of Illusion. Small hardware like nuts, bolts, screws and washers are all replaced.

Every car receives a thorough inspection, and every weld receives a NDT, sort of like an X-ray to check its stability. Other pieces are cleaned and painted. With Tremors, there are 96 wheels, plus lots of brakes and chains to check out.

“It’s like a full restoration every year, and we do this to 12-20 of the cars,” Vandenheuvel said.

He said the mechanical team is superb through the whole park, but the coaster team

is really special.

Each person brings their own skills to the position. Some have construction backgrounds, some have mechanical equipment backgrounds or military service, one was even a diver and another has hydraulic experience.

“Some parks have people who may do just carpentry, or just do chains or brakes, but here we do it all,” Sturgill said. “We really get a lot done.”

Not everyone realizes the work that goes into keeping the coasters running smoothly, day after day, ride after ride.

If they can give one piece of advice to passengers, it’s to heed the signs, and not just the “don’t stand up” ones.

How far does Tremors travel?

That takes some math.

Maintenance team member Mike Vandenheuvel said the coaster travels about 3,900 feet for one trip. On good days, the coaster takes 80-100 trips, which works out to 75 miles a day or 10,125 miles each season.

The coaster sees other wear and tear – it goes from 0 to 65 mph in a short amount of time, and takes turns at 45 mph. Each of the six cars, without people, weighs about 2,000 pounds apiece. A fully loaded car adds about 500 pounds of mass.

“It’s the equivalent of driving a big car coast to coast every year,” VandenHeuvel said.

“Take any loose objects and leave them at the loading station,” Vandenheuvel said.

“We’re always finding sunglasses and hats, but things move so fast and can fall so far that pretty much everything is going to break. The other day we found a brand-new Galaxy th phone completely obliterated and a pair season of prescription glasses that were smashed to smithereens.”

26

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

Special Summer Events for All Ages

T

o get more details or up-to-date info, visit www.silverwoodthemepark.com and click on “Events and Deals” in the top menu.

S-R Media Day, July 13. S-R Media/ The Spokesman-Review Day is giving readers an exciting opportunity to attend Silverwood Theme Park at a nice discount. If you pre-order your tickets at www.silverwoodthemepark.com and use the discount code “spokesman” you’ll save over 25 percent off admission for that day.

Toyota Tuesdays, July 23 and 30 The driver of any Toyota gets in FREE when they bring an admission coupon from any Inland Empire regional Toyota Dealer. Coupon must be validated on arrival at Silverwood by a parking attendant.

US Bank presents Mountain Twilight Beach Party, July 26, Visit the Boulder Beach Wave Pool stage between 4-7 p.m. to hear your favorite country music live with County Line. Dance on the shore or relax in the pool to some of the greatest county hits brought to you by 93.7 Mountain. Listen to Mountain starting July 8 to find out how you can save on admission after 4 p.m.

US Bank presents Top 40 Date Night with KZZU, Aug. 2 Dancing to favorite hits from 6-8 p.m.

at Silverwood’s Main Street Stage. Listen to KZZU starting July 15 to find out how you can save on Silverwood tickets.

US Bank presents Hot 96.9 EDM Date Night, Aug. 9 Enjoy a night with your favorite DJ spinning records next to the new SpinCycle 7-9 p.m. Listen to Hot 96.9 starting July 22 to find out how you can save on admission.

US Bank presents Classic Rock Night in the Park, Aug. 16 KKZX 98.9 Main Street Stage 6-8 p.m.

Listen to the greatest hits from the ‘60s and beyond.

Listen to KKZX 98.9 starting July 29 to learn how to save on Silverwood admission after 4 p.m.

US Bank presents Coyote Country Chuckwagon, Aug. 23 County Line will be performing your favorite country music 4-7 p.m. on the Main Street stage. Dance or relax on the lawn while you enjoy a fabulous Chuck Wagon Chicken BBQ for only $9.99 plus tax. Listen to Coyote Country 99.9 starting Aug. 5 to find out how to save on admission this day.

Coaster Classic Car Show, Aug. 31-Sept. 1, Nostalgic cars line up for one of the largest car shows in the region. Hosted by the Inland Empire Late Great Chevy Club ‘55-’72. Want to enter your classic ride? There’s a $15 entry fee for one day or $25 for two days, and includes free entry into

Silverwood Theme Park and Boulder Beach Water Park for each driver and one passenger. To register or receive more information call (208) 683-3400 ext. 4308, or register online at https://home. silverwoodthemepark.com/coasterclassic.php.

Silverwood guests can ride coasters, swim in the wave pools and enjoy the classic car show.

Grandparent’s Day Sept. 7-8 Silverwood shows their appreciation for Grandmas and Grandpas by admitting them to the park for free when accompanied by a grandchild. For each grandchild that purchases a ticket, they will be given one FREE ticket for Grandpa OR Grandma. Plus everyone receives a special pricing of only $36.99 for General Admission (ages 8-64) and $20.99 for youth/ senior admission (ages 3-7, 65+). A savings of $7 on General Admission and $2 on youth/senior admission.

Community Appreciation Days Food Drive Sept.

14-15, 21-22, 28-29. Save money and help local food banks! This weekend save up to $18 on admission. Plus, for each general admission sold $4 will be donated to help local food banks. Admission is only $25.99 (ages 8-64) and $16.99 (ages 3-7 and 65+) at the front gate. Save more when you purchase your tickets at silverwoodthemepark.com.

The driver of EVERY Toyota that visits Silverwood/Boulder Beach Water Park on Tuesday, July 23rd or Tuesday, July 30th will receive a complimentary day pass for that day, courtesy of Toyota. Limit One per qualifying Toyota.

No matter if you are driving a new 2013 Camry, or a Toyota Hilux pickup from the 70’s, or anything in between, EVERY Toyota qualifies!

y a D n io t ia c e r p p A A customer

You MUST have a voucher/pass available for FREE any time before the event at any of the participating Toyota Dealers.

Event sponsored by: The Inland Empire Toyota Dealers Larry H. Miller Toyota - Downtown Spokane Rogers Toyota - Lewiston Autonation Toyota - Spokane Valley

Toyota of Pullman - Pullman

Parker Toyota - Coeur d’Alene

Toyota of Moses Lake - Moses Lake

Carter Toyota - Colville

17

18

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

19

Scarywood’s Frightening 5th Season

O

ver the last five years, Inland Northwest fear fans have had one word for fun: Scarywood.

What started as a way to offer something fun for the fall especially for teens and young adults, has turned into a downright spooky experience.

During October, the park loses its family-friendly focus and puts its energy into frightening guests as much as possible, but still having them enjoy the experience and come back for more.

“It’s our most intense attraction we’ve ever had,” he said. “There’s more entertainment, new artwork, and more gags and scenes – really a lot more fun.”

“We started working on this year’s Scarywood at the beginning of June,” said Project Manager Jeff Savelesky. “We’ll work on it non-stop until the end of September when it’s time to open.”

Scarywood includes a variety of attractions, plus plenty more “scare zones” where costumed actors may jump out and surprise you anytime or anywhere.

“This year, we’re increasing the number of scare zones, and making things more interactive,” Savelesky said. “We have ‘roamers,’ who can scare you anywhere, and hire more than 100 actors each season whose job it is to entertain, scare or distract you.”

All the rides are open, but some of the familiar attractions now have sinister trappings – Tremors now goes backwards, Thunder Canyon is emptied and is now The Ruins, which people can walk through and receive thrills around every corner. The normally sedate steam locomotive becomes the Zombiewood Express. There’s Blood Bayou, and 3-Dementia, a maze, and others.

Something new is Blackout, where you won’t be able to see a thing, and your other senses will also be overwhelmed.

In the past, guests could be spooked in the attractions or walking between them. Lines were off-limits, but now, anything goes.

“We’ve been visiting a lot of Halloween and scary areas at other parks and we’re right up there, especially since we’ve only been doing this for a few years,” he said.

The park is also going to receive some national attention for its Scarywood efforts.

Last season, a crew from the Travel Channel visited and filmed Scarywood, and

the channel plans to include Scarywood in an episode about the country’s top 24 scary attractions.

“The scare industry is really booming right now,” he said. “It started small with a few backyard haunted houses, but now a lot of theme parks are adding something. Having us be a part of it really puts a ribbon around everything.”

People planning to attend Scarywood are encouraged to get their tickets online in advance, rather than at the door. That’s because only a certain amount of people can enter each night. This is good news, however.

“Our advice is that there’s too much to see and do in just one night,” Savelesky said. “We also like to tell people to start with one of the attractions.”

Plus, he said there’s different energy every night. Saturdays are usually the busiest, but Thursdays and Fridays can also have their own fun vibes.

“Overall, we have a lot for everyone, from newcomers to people who go all the time, and even notice when we change something small around,” th Savelesky said.

26

season

20

Marketing Supplement to S−R Media/The Spokesman−Review • Saturday, July 13, 2013 • Online at www.spokesman.com

Inland Empire Toyota Dealers

*

* 2013 EPA-estimated mileage in city for Prius c. Actual mileage will vary.

Now there’s four.

The merrier the more.