Digital Edition - September 20, 2004

Page 15

Entertainment

“1

don't think

The Atkins diet has been in use more than 30 years, but has

for

only recently enjoyed a surge in

“The

have

fair to

it’s

somebody do something

that they

can’t do for the rest of their

life,”

Bruce Schofield of Kitchener. Scofield says if you eat properly,

said

philosophy

Atkins diet

intake

tein

behind

than

carbohydrate

more

intake we’ll have

fat loss,”

he

said.

exercise,

breathe good oxygen you will live

want

healthier and longer.

maintenance Scofield, which involves a person

and protein from foods meat, eggs and cheese. The

plenty of fat

such as

system claims to change the body

burning

burning

carbohydrates

to

products

C2 and

half the sugar

compared

such

Coca

as

Edge

Pepsi

offer

and carbohydrates as similar

to

beverages,

which follows an Atkins low-carb lifestyle.

Restaurants

and grocery stores

use Atkins friendly-labelled food to

more products.

supported and denounced Atkins’

Nonetheless,

have followed the fitness

water,

Scofield, a fitness years,

worked

does

that

for 10

in the military for

20

tionist.

He

runs the Kitchener health cen-

more than .200 month and says more than half the people who talk to him who were on this plan say they services

tre that

millions

diet.

manager

Family

at the

Fitness Centre in Kitchener says he

would not recommend the Atkins diet program to anyone.

1

clients a

gained excessive weight back. “They weren’t able to maintain it

was

just too dra-

matic of a change," he said. vide energy and

if

they

as

fat

MULLER

thing that’s different.

lution

col-

Burley.

lege’s radio station,

also the sta-

manager now. all

the

responsibilities as before, but

now he can make more

decisions.

However, he also has

to

attend

more meetings. that

can sign stuff

didn't sign before," Burley

I

said.

Moving up he

it is,

“It’s

in life is just the

way

said.

what radio’s about. You

work, you get to a place and you try

and work up within

that organi-

guess

I

didn't tick

anybody off

along the way,” the 46-year-old said.

But his new job only thing that

Since

the

is

spring

title

new

is

not the

at

of this

back and

talk to

someone about

come up

New

(Photo by Janet Morris)

with a

game

Bruce Scofield, fitness manager of the Family Fitness Centre on Victoria Street, Kitchener, promotes lifestyle change, not a carbohydrate free diet, as the best way to lose weight.

look for college radio station

Music and image embraces

CJIQ. year.

of the radio station,” said

A new computer

system was

introduced Sept. 3 to the station, to make life a little easier.

By MELISSA

diversity of students

HANCOCK

among

students

new look and sound of

Conestoga College’s radio station. Mark Burley, station manager of

CJIQ FM,

88.3

interview that a

new logo

said in a Sept.

new

10

slogan and a

that best represent the

"With computers, you can have everything done and ready to go and you just basically assign (the programming) in the scheduling software at a certain date and time, and everything changes,” said

students have been introduced this

Burley.

was time

The imaging

So far, the reactions to new image have been

school year. the station’s positive.

was

“It

like

revelation,”

this

Burley said. “Change

is

good and

it

for one.”

which says

Second-year advertising student,

the station’s slogan, and the entire

Carrie Strauss, 22. was hired by

sound of the

voice,

station has also

been

changed, along with the way the station

moved

zation. "I

sit

their lifestyle to

Diversity

pro-

1

and

body weight

and have a fitness assessment done

inspired the

the

"In other words,

your

recommended people who

Scofield

are concerned about their

next step in the evo-

the

has

that’s

in

body," he said.

students at the radio station, have been working to change the look and sound of CJIQ. “It’s just the

still

do

to

it

plan that suits them.

is

said that he

good food,

is

down and

breaks

fuel source for energy.

at

He

wastes

that it

to go

Mark Burley, who gramming specialist

same

“Food because

Burley, along with other staff and

At CJIQ. the station manager has a new face. But that’s not the only

is

healthy, said Scofield.

whereas protein rebuilds muscle tissue and allows your body to work as a system and uses fat as a

Times are changing at CJIQ 88.3 By DENISE

and increasing carbohydrates. "This is the time where old habits die hard,” he said. “You can lose all the fat you want but if you don't change what made you fat, you’re going to get fat again.” People just have to become better at reading labels, know what is in food and eat things they know are

a person has too store

you you move to a program, said

what you want

Scofield said carbohydrates pro-

much of them

are at the weight

to be at then

beginning to eat normally again

said.

manager

Once you

and

sleep

"Anything outside of not have my support.” he

the weight loss,

Studies over the years have both

theories.

drink

years before that as a fitness nutri-

fat.

New Cola’s

tion

— Page 15

pro-

of carbohydrates and sugar, Atkins followers are allowed Instead

A

2004

the

we have more

is it

popularity.

sell

20,

Atkins expert advises against famous diet By JANET MORRIS

from

SPOKE, September

is

marketed.

CJIQ has

more of a rock sound, although they will still play Usher and other new pop music. CJIQ can be found at FM 88.3. Anyone with suggestions can contact Burley at ext. 3662 or pop by to

his office in

CJIQ

summer

for the

as part of an

program her he said. She devel-

(Photo by Melissa Hancock)

experiential learning

course offers,

oped and took part in the marketing studies done on how the radio sta-

Free CDs showing the new CJIQ logo were handed out annual Pond Party.

was

Strauss

tion reflects the school.

very

at the

passionate

about the work she did for CJIQ, said

“Diverse species. Diverse

3B 15.

Deborah Reyner, co-ordinator

of the advertising program, and she inspired and initiated the

music.”

new expe-

program that gave her the opportunity to work on the riential learning

Mark Burley, CJIQ manager.

radio station project.

“My god said.

“Diverse species. Diverse music,”

Burley said. “She came to that

and

it

blew

me

me

with

away.”

Strauss said the project wasn’t for

marks, she just wanted the work experience and wanted to see something happen

plan she

first

with the marketing

began

to

develop for a

wanted

work,” she

to

put

said.

it

Pond

Party.

The

CDs,

produced by Music, were developed to give sam-

Universal

to

“The

of some new songs that will be heard on CJIQ, he

ples

plan started as a class

when by CJIQ

project and then I

was hired

started

all

I

over again.”

said.

She went through hundreds of designs before coming up with

“It reflects

the

If students

(left), and Cale hang out with station manager Mark Burley at the School’s radio station on Sept. 10.

Third-year broadcasting students Jesse Parent

Fair

(right),

the

logo to reflect that diversity.

black and white.

said

want

new image of CJIQ,

Conestoga is a diverse school and he wants the music played on CJIQ and the new Burley

students

more of than

an

old fart like me.”

the final product.

(Photo by Denise Muller)

Reyner

great,”

Burley said the new logo can be found in the back of the student handbooks provided by Conestoga Students Inc. at the beginning of the school year. It can also be found on the cases of the CDs that CJIQ handed out at the annual

class project last school year. “I

she’s

“She’s just so passionate.”

on sale

at

to

wear

T-shirts are

the college bookstore,

Burley said. They are available in

(Photo by Melissa Hancock)

Second-year advertising

stu-

dent Carrie Strauss, 22, says she is excited about CJIQ’s

new

look.

“After taxes, the T-shirts are about $25,” he said. "The first order is almost sold out and we’re going to have to get in some more.” Burley said he is very excited about CJIQ’s new image and he thinks the students are as well. “It really is

amazing,” Strauss

“It’s exciting to finally

see

it

said.

done.”


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