Evolved By Nature

“ as a biotech company focused on providing safer alternatives to harmful toxicants rampant in the fashion world, Evolved-By-Nature is here to turn talk into action ”

Non GMO Silkworm Cocoons

Evolved By Nature Silky-smooth transition

The fashion and beauty industries have been some of the slowest to embrace changes in the new world order of sustainability. More than eight thousand chemicals and over 40m tons per year are used within fashion industries – many of them are toxic to our health and the environment. Evolved-By-Nature has some remarkable answers to an age-old problem.

Dr Rebecca Lacoutre Evolved By Nature CEO

Evolved by nature told SPN that the ‘Business of Fashion’ recently came out with a report measuring the difference between the fashion industry’s engagement and action, revealing a significant disparity between the industry’s sustainability talking points and the industry’s movements toward mitigating the environmental hazards that accompany their supply chain.

When companies learn about their footprint, it becomes an “Oh No” moment, supplemented by a desire to change ways. The big question, however, is how do companies switch gears? The answer is situational and requires a lot of relearning, creativity, and plenty of data. But knowing where you stand can be the first step in establishing a resilient supply chain that promotes transparency, mitigates emissions, replaces harmful chemicals and materials, supports worker’s rights, and closes the loop on waste. There’s a lot on the checklist, but as a biotech company focused on providing safer alternatives to harmful toxicants rampant in the fashion world, Evolved-By-Nature is here to turn talk into action.

Cocooned in silk

Who knew that the beauty industry could reflect our world’s most significant sustainability issues? The answer becomes clear when we piece together how our favourite beauty products are sourced — the ingredients that make up the sum of parts (our favourite moisturiser) all come from the environment in one way or another. Let’s take, for example, our Activated Silk™ Technology found in personal care products, such as creams, serums, and more.

Behind our formulation is the sourcing of cocoons from silkworms, which also rely on the health and sustainable cultivation of mulberry trees. The products right in front of us, somehow and some way, come from the earth’s natural systems. This is one reason why it is imperative to protect our planet from environmental harm, thereby safeguarding ourselves and our health. This is also one of the reasons why beauty is becoming more scientifically savvy and sustainably-focused when it comes to the industry’s future. Beauty’s planetary and social activism has developed over the past few years, creating multiple snippets of what other industries should embrace: from social inclusivity to climate change adaptation to eco-design.

Pro-active partnership

Evolved-By-Nature recently partnered with Gentrue, a highend collection of sustainable activewear that is Evolved By Nature’s first apparel brand to incorporate Activated Silk™ Technology. Through our collaboration, we deliver highperforming activewear whilst eliminating the need for toxic finishing chemicals. By using Activated Silk™, Gentrue’s products have improved sweat-wicking performance up to 71% and fast absorption and drying by 38.5%, compared to other Nylon-based activewear on the market. This seemingly small change can make a significant impact by addressing the incredibly big problem of hidden toxic chemicals within the apparel industry.