The Pied Piper

Enviroflute The Pied Piper

Since global warming became a serious issue, both consumers and packaging companies have been dancing to a different tune. Enviroflute is composing a tune that many wish to follow and they are doing it on a commercial scale, as Philip Yorke reports.

The huge rise in online shopping during the global pandemic has brought with it an unprecedented rise in the need for new packaging solutions. It’s no longer enough to wrap a product in bubble wrap, put it in an envelope and post it without giving it a second thought.

An increasing number of brands are proclaiming their commitment to using 100% recyclable materials and to packaging being 100% recyclable. However, most have not considered how, where and who will be supplying and recycling these materials. Currently there seems to be a considerable amount of confusion in the marketplace concerning the most appropriate alternatives to plastic packaging – is it recyclable? is it biodegradable? Should it go into the compost bin?

One simple, positive change

Enviroflute makes it easy for brands to choose the best sustainable packaging solutions, so that companies can make one simple, positive change. Enviroflute told SPN, “We don’t want to add to the current marketplace confusion, so all our packaging is 100% paper-based, which means it’s also 100% recyclable and 100% biodegradable, now that is simple. The business case for choosing plastic-free packaging has never been clearer with 73% of people saying they would happily pay more for a product if it meant the packaging had less impact on the environment. In addition, 50% of UK consumers are saying that they have already switched brands due to concerns about packaging in relation to climate change. (Source: Sustainable Packaging Report, Media Planet). Therefore, choosing eco-friendly packaging is no longer a ‘nice to have’ option, but a commercially vital consideration towards the survival of your business… and the planet. “Furthermore, it’s not just the environmental credentials of e-commerce retailers that customers are questioning – they also want a great brand experience. Often, the first physical contact a customer has with a brand is when they are handling their packaged item. This offers a unique opportunity to make an instant and favourable impression, whilst also strengthening brand identity.

“Delivering an ‘unboxing’ experience that will please customers is the key if you wish to drive brand connection, loyalty, and in turn increase sales. Unboxing is now seen as the new on-the-shelf presence and has to be part of the whole brand experience. There’s a great opportunity for e-commerce brands to quite literally think outside the box and consider adding increased messaging, personalisation and branding to add value for customers, whilst increasing brand equity”

SPN believes that there is no better way to demonstrate how important your customers are to you, than to offer them some targeted and visually exciting, personalised packaging. This will ensure that it will make an impact the minute it is delivered. Today, Enviroflute can help companies to achieve this with its range of tailor-made services. These include full colour and monochrome logos and marketing messages, as well as all-out coverage, with bespoke peel & seal strips, and much more. So, if packaging companies and brands are interested in thinking outside the box, then contact Enviroflute - and create a top-ten tune of your own.

“ Delivering an ‘unboxing’ experience that will please customers is the key ”

For further details visit: www.enviroflute.com