BAR: RIVINGTON BAR & GRILL, SHOREDITCH HOTEL: THE ACE, NEW YORK DESTINATION: SYDNEY
ALEC SAMWAYS
CEO, HEAD OF CLIENT SERVICES
Highly experienced in the alcohol industry having launched and run the Heineken Thirst music programme globally between 2002-4, led the Smirnoff account for nearly a decade, with leadership roles also on Miller Genuine Draft and Guinness. In that time I have built relationships with key bar chains, festival/event owners and talent businesses. My media contacts are now primarily editor level and beyond, particularly in glossy lifestyle – Dylan Jones, Ralph Moore, Greg Williams to name just a few. PR activations that work through the line, branded entertainment concepts and talent partnerships are built into my make-up. I am a middle-aged lager lad, maintaining a healthy obsession with dance music and an unhealthy desire to retain the DJ talent of my youth. I have enjoyed a cold Heineken in five different continents.