THE EMPIRE’S NEW GROOVE From animation, films and games, to television and publishing, Singapore content is going places and winning over audiences. Animation Crossing Platforms An encouraging development was the success of animation content crossing media platforms, thereby extending its reach and shelf-life. Katakune by Mediafreaks was a good example of an animated television series that was developed into a game. Peach Blossom Media’s series of children’s DVDs, Tao Shu – The Warrior Boy, not only won the US-based iParenting Media Award, under the
“2007 Greatest Products” category, it was also developed into merchandise such as stationery and bilingual children’s books. The series was broadcast on Nickelodeon Asia, and in France as well as the Middle East. Going Big-Time The collaboration between ST Electronics (Digital Media), American entertainment bigwig Promenade Pictures and New Zealand’s Huhu Studios on The Ten Commandments hit the big screen last year. The full-length animated feature based on the biblical story was launched as a limited theatrical release in the US and Singapore in 2007 and on DVD in both markets in 2008.
The Future is Wild, an ST Electronics (Digital Media) animated series coproduced with Canada’s Nelvana Studios, made its debut on Discovery Kids Channel in the US in October 2007 and Canada in 2008.
>> DVD of Tao Shu - The Warrior Boy by Peach Blossom Media.
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Home-grown animation company Scrawl Studios secured sales of its preschool animation series Milly Molly to international children’s entertainment network, Nickelodeon for the Australian Media Development Authority Annual Report 2007/08