Vestnik 1965 03 24

Page 1

HERALD Official Organ Of The Sla vonic Benevolent Order Of The State Of Texas. Founded 1897. BENEVOLENCE

VOLUME 53 — NO. 12

HUMANITY

BROTHERHOOD

Postmaster: Please Send Farm 3579 with Undeliverable Copies to: SUPREME LODGE, SPJST, P. 0. Box 100, TEMPLE, TEXAS

FROM

MARCH 24, 1965

THE EDITOR'S DESK

THIS, THAT, AND THE OTHER

THINK IT OVER . . .

It was here with us for a while, but then it abruptly disappeared again. I'm talking about what appeared to be spring, of course. This must be the last dying gasp of Ole' Man Winter's wrath. Spring must be just around the corner — at least, the calendar says March 20th (last Saturday) was the first day of spring. • • We are living in an age of realism — in a time when men and women, both young and old, are becoming more practical in facing the duties and conduct of life's responsibilities. Foremost among these realities, and the chief concern of the family group, the basic unit of our American society, fathers, mothers, sons and daughters, is to provide for dependent ones. In order to do this, we try hard to accumulate resources that may be used in emergencies of life, and to make provision in the event of being stricken and/or totally disabled. ♦ • These desirable and essential ends may be achieved through SPJST Ordinary Life Certificates, Twenty Payment Life Certificates, Endowment Certificates, and other excellent plans issioed by the SPJST. These certificates, broad in their coverage, practical in their application, and sound in their saving features, serve well in helping mm and women who recognize, bar-

Copernicus allowed his great works on astronomy to be published only after his death, because he knew what persecution he would have to endure if the single-track-mind rulers of his day saw it while he was alive. Multitudes flocked to Bayreuth to worship at the musical shrine of Wagner, while the little group of those whom he had displaced argued angrily that he was no composer at all. The little world continued to protest that Fulton could never build a steamboat, while the big world flocked to the banks of the Hudson to watch. Wiseacre competitors waggled their heads with mock sadness when Henry Ford announced that he was going to build a $500 automobile. This has always been the penalty attached to leadership, whether it be in the field of science, art, invention or business; whether it be a great idea, a great work of art, or a product. The widespread recognition from the world at large is almost invariably accom panied by fierce attempts on the part of a jealous few to suppress, depreciate, or destroy. ring war and taxation, the serious obligation they owe to themselves and to their families. such men and women are concerned with the future and provide for the future in this realistic age.

In the old days it was not easy to sell life insurance, because people had to be convinced that life insurance was all that it claimed it was. There were no sales techniques or advertising as we have today, with all the media of communication. The SPJST has succeeded, to a very large degree, in getting itself before the public, and being accepted by the public. There are still areas where communications can be improved. We are becoming known as a friendly, capable organization, that has built its reputation on 67 years of honest dealings and sound insurance plans. This quality service is in the tradition of the SPJST, and is our trademark in doing business. In addition to "Brotherhood, Benevolence, and Humanity," security and happiness are our main by-products. What we have to offer gives the insured and his dependents that inward sense of security and well-being. Protect yourself against the uncertainties of life; join the SPJST. if you are a non-member and find yourself reading these lines, contact the person to whom this issue was sent. The address label is on the front. If you're already a member, it might be wise to make a "timely reappraisal" of what your insurance needs are at this time.

♦ •

There are still members-readers who never look at page 2 of either section of the Vestnik. Material for publica-


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