Page 1

Vol. 13 Is Issue ssue 1 ~ October - November 2013

AUDIO O • VISUAL S • LIGHT G • CONTROL CO O SYSTEMS S S S MICA (P) 034/04/2013 PPS 1669/08/2013 (022992)

Genesis Integration at The St. Regis Saadiyat

• InfoComm India 2013 Review

• Aneeta Gupta on Creating a Vision for Success

w w w . s y s t e m s i n t e g r a t i o n a s i a . c o m


Vol. 13 Issue 1 ~ October - November 2013

AUDIO • VISUAL • LIGHT • CONTROL SYSTEMS MICA (P) 034/04/2013 PPS 1669/08/2013 (022992)

Genesis Integration at The St. Regis Saadiyat

• InfoComm India 2013 Review

• Aneeta Gupta on Creating a Vision for Success

w w w . s y s t e m s i n t e g r a t i o n a s i a . c o m


Christie Creates An Experience Beyond Imagination For Indian Theme Park Visitors at Adlabs Imagica

Adlabs Imagica, the largest entertainment theme park in India, empowers an experience beyond imagination for Indian visitors exslusively using 40 ChristieR projectors, to present multiple animation and live-action films. By offering a mix of story-play and live experiences unique to India, six of its top attractions leverage Christie technology exclusively to project razor-sharp images with ultra high brightness and detailed resolution to amplify the theme park experience. The six attractions are namely the “Prince of the Dark Water”, “The Curse of Salimgarh”, “Mr. India”, “i For India”, “Wrath of Gods” and “Motion Box”. When you are the leader in visual projection, you have the solutions to meet the most challenging setting. From the smallest of meeting rooms to the most sophisticated virtual reality and simulation systems, Christie delivers the right visual solutions backed by the best in customer service. -œ`œ˜½Ì…œ`L>VŽޜÕÀۈȜ˜° …ÀˆÃ̈i܈…i«ޜÕw˜`̅iÀˆ}…ÌۈÃÕ>܏Ṏœ˜vœÀiÛiÀÞ possible and seemingly impossible location and application need.


CONTENTS 90

Vol. 13 Issue 1 ~ October - November 2013

72 04 FIRST WORDS

98

06 NEWS 18 SOLUTIONS UPDATE TECH TALK 32 Collaboration in the Modern Boardroom 34 Structured Wire Extenders 36 Adapting for 4K Operations: Not for the Faint of Heart 38 Digital Cooking: Get more Fiber in your Diet INDIA & MIDDLE EAST COLUMN 40 News Consultant’s Say 44 Anand D Mistry on focusing on building relationships

Installation 46 The St. Regis Saadiyat integrated audio-visually 50 ISI Tezpur sounds anew with ProVA prowess FEATURE 52 Middle East Market Update EXHIBITION REVIEW 54 Install Asia 2013 56 5th Shanghai International Digital Signage Show 58 Integrate Australia 72 InfoComm India 2013 INSTALLATION 90 A new paradigm achieved at the New Grandstand, Royal Randwick Racecourse 92 dnp Supernova Infinity creates one of the largest screen displays of its kind

92 KPMG thinks smart in the Middle East 93 Indonesia’s Social Department improves audio intelligibility VOICE BOX 94 Anneeta Gupta, Founder, Visionaire, on creating a vision for Success 97 Gary newbold, VP Asia Pacific of Extreme Network on the Ethernet 98 Q&A with Abdulla Alansari, Executive Director of TechnoQ 101 Insight from Micha Risling on the news HDBaseT specification 2.0 102 Q&A with Essam D Fatttani, CEO/GM of idec 105 John Ungerer on Integrate, HDBaseT and Tips&Tricks


04

FIRST WORDS Systems Integration Asia October - November 2013

COVER: Genesis Integration at the St. Regis @ Saadiyat OUR TEAM PUBLISHER / EDITORIAL DIRECTOR Thomas Richard Prakasam thomas@spinworkz.com INDIA AND MIDDLE EAST EDITOR Ram Bhavanashi ram@spinworkz.com WRITERS Rosalind Tan rosalind@spinworkz.com Elissa Nadine elissa@spinworkz.com DESIGN AND PRODUCTION Jimmy Chin jimmy@spinworkz.com ADMIN & CIRCULATION Eileen Tan admin@spinworkz.com Media Rep in North America Broadcast Media International Michael Mitchell Tel: +1 631 673 0072 mjmitchell@broadcast-media.tv PRINTED BY Stamford Press Pte Ltd PUBLISHED BY Spinworkz Pte Ltd 51 Bukit Batok Crescent #06-10 Unity Centre Singapore 658077 Tel: (65) 6316 2716 Fax: (65) 63162715 www.spinworkz.com

The Times of India reported that a team of Indian doctors had recently broadcast their surgery live using Google Glass. The doctors performed their surgery while live streaming the procedures to their students using the Google Glass device. One of the Doctors involved in the surgery says that after a while he did not even feel he was wearing an external device! It would be interesting to see the impact of Google Glass in the AV industry and how it might affect learning, simulation and heck maybe even video conferencing and presentation aspects. A couple of months back, AltinexAce.com introduced a new cutting edge technology product for Business. According to the company the product will change the way business is done. The MU200-110 Distribution Amplifier offers the perfect solution for restaurants, sports bars, airports, schools, and even salons. This system is unique because it is the only complete system in the world that offers 120V AC power over CAT-6 that can inject power into many different devices. The Muse system delivers power, audio and video through ethernet cables up to 300 ft away. This makes it easier than ever to set up a store or business and gives owners more options and flexibility. It also means they won’t need as many power outlets to run their monitors. According to the company “This makes any business a safer place to work and allows power to get to places that it couldn’t before.” It is safe to say that technology seems to be making strides at breath-taking pace and the industry has the unenviable task of keeping pace, making sense of it all and providing the right solutions for the end-user. Well if nothing else, it definitely keeps the adrenalin flowing.

Disclaimer Systems Integration Asia is published 6 times a year. All rights reserved. No part of this magazine is to be reproduced, whether mechanical or electronic without the prior written consent of the publisher. Views expressed in this magazine do not necessarily reflect those of the editor or the publisher. Unsolicited contributions are welcome but the editor reserves the discretion to use them. Whilst every care is taken to ensure the accuracy and honesty in both editorial and advertising content at press time, the publisher will not be liable for any inaccuracies.

Enjoy the read. Thomas Richard Prakasam Publisher/Editorial Director


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06

NEWS Systems Integration Asia October - November 2013

Polycom video solutions prove critical in protecting coastal residents from deadly typhoons

Kaohsiung City Mayor Chen Chu (right) and officials from Kaohsiung's remote mountain areas relied on a Polycom® RealPresence® video network to gain a real-time assessment of disaster prevention work in advance of Typhoon Soulik.

TAIWAN: In early July, government officials in Kaohsiung City completed the roll-out of an expanded Polycom® RealPresence® video network, with all systems in place just days before Typhoon Soulik – the first of the 2013 season – surged across Taiwan’s northern coast on July 13. Completed ahead of schedule with help from Polycom, the network connects Kaohsiung City’s disaster prevention and response centre with similar facilities in 38 districts throughout the city. The municipality of Kaohsiung, on Taiwan’s southwestern coast, is home to nearly 3 million people and covers more than 1,100 square miles. Before Typhoon Soulik reached Taiwan, Kaohsiung Mayor Chen Chu met faceto-face over Polycom video with disaster preparedness officials in the city’s 38 districts. Working from the Kaohsiung command centre, Mayor Chen assessed the progress of preparation efforts in each district and coordinated evacuation plans.

Mayor Chen paid special attention to Kaohsiung’s remote mountain villages where past typhoons left villagers cut off from central emergency response authorities and impeded relief operations. Even in areas where communications remained operable, emergency workers had to communicate with central command by phone, satellite, or wireless – never with video, and always one at a time. Now, Kaohsiung City Fire Bureau officials can receive real-time updates from multiple districts at once and collaborate face-toface via high-definition video. Kaohsiung’s command centre is equipped with the Polycom® RealPresence® Platform – the most secure and interoperable software infrastructure for universal video collaboration – which unites video calls from each district’s Polycom® HDX® group video system so emergency management personnel always have a current view of response activities across the city. When not engaged in disaster preparedness, the city

saves on communication costs and travel expenses by using the Polycom network for administrative meetings and employee training. Those savings ultimately enhance quality of life in Kaohsiung City because more funds are available for public construction and improvements. “Local, regional, and national governments worldwide rely on Polycom solutions for disaster preparedness and emergency response,” said Steven Li, general manager of Greater China at Polycom. “We are honoured to play a role in helping the Kaohsiung City Government and its district offices minimise losses of life and property by improving the government’s planning and emergency response capabilities. With this Polycom network, Kaohsiung officials have a stable, real-time, highdefinition video lifeline to every district in the city so they can be better prepared for the next emergency.” www.polycom.asia


08

NEWS SSystems Integration Asia October - November 2013

Vietnam TV installs eight Symetrix Symnet Edge Dante Audio DSPs

VIETNAM: Vietnam Television, or VTV, is the largest broadcaster in Vietnam and has been in operation for over forty years. With six nationwide broadcast channels currently in operation and two more under development, VTV is building a state-of-the-art infrastructure. Recently, HD Vietnam, the Symetrix distributor located in Hanoi, supplied VTV with eight SymNet Edge DSPs. HD Vietnam designed and installed this new audio backbone, and their customer, VTV, programmed the system without additional assistance – a testament to SymNet’s ease of use. Each of the eight SymNet Edge frames has four slots to accommodate different

input or output formats. VTV loaded them up with an even split of fourchannel digital input and four-channel digital output cards. They accept and return digital audio to and from a server and studios via AES. The Dante network connects all of the frames together, effectively pooling all of the inputs, outputs, and DSP resources into one massive audio processing hub. “A big part of what VTV was looking for in the new system was the ability to route any input to any output,” explained Nguyen Huyen Dieu, owner of HD Vietnam. “They wanted full matrixing and audio processing on all channels.” In conjunction with the SymNet Edge system, Ross Video audio de-embeders and audio embeders strip and reassociate audio with its respective video stream. “The SymNet Edge is a unique processing system,” said Dieu. “It is very powerful and flexible, yet easy to program. Symetrix has proven its reliability in the Vietnamese broadcast industry through its long line of

broadcast processors.” Because VTV’s programs are currently broadcasting in multi-channel audio to serve different dialect regions and because program material frequently possesses only two-channel information, VTV uses the SymNet Edge processing to enable a smooth transition. Whenever program material on channels three and four are absent, the SymNet Edge processor duplicates channels one and two on channels three and four. “VTV is very happy with the capabilities of the SymNet Edge system, and the VTV engineers are also very happy with its ease of use,” said Dieu. The national broadcaster is already planning new HD channels that will employ SymNet Edge processing. If VTV grows beyond its current I/O count or DSP resources, it will be a simple matter to add input/ output or more Edge frames and to connect them seamlessly to the existing system via the Dante network. www.symetrix.co

Stardraw.com migrates all services to the Cloud WORLD: Award-winning software provider Stardraw.com has announced the migration of all their content and services over to the Cloud, bringing to an end all physical server-based storage. “Over the past few years we have been using the Cloud for the provision of newly-developed features and services, but older products still relied on older technologies. It has been many months of work for us to migrate everything over to the Cloud, not to mention that extremely tense moment when you ‘flip the switch’, essentially terminating the physical servers in favour of the Cloud,” recalled Stardraw.com CEO, Rob Robinson. “Fortunately, when the big moment arrived and we switched

everything over, nobody noticed! And that, of course is the best possible result.” All Stardraw.com online content and services are now Cloud-based and replicated across three virtual servers in each of two geographical locations. “This gives us five times redundancy with seamless failover for all systems and data, and the ability to scale up instantly and, effectively, without limit at the click of a button.” Stardraw.com also uses a content delivery network (CDN), being a distributed system of servers deployed in multiple data centres across the world to deliver content to end users even faster and more seamlessly than ever.

“There can be no doubt that the Cloud is the future. All our current operations are aligned to the strategic vision that Cloud and Mobile are the way ahead,” Robinson concludes “so it is right and proper – and exciting – to cut the cord to last century’s technologies”. www1.stardraw.com


10

NEWS SSystems Integration Asia October - November 2013

VTRON holds its biggest distributor event of the year at new HQ Solution for adding remarks and iPAD control. Also the new smart city solutions were introduced. To further achieve rapid growth in the global market, VTRON has expanded its office networks to EMEA, North Asia and India, South Asia, North America and South America. With the experienced local sales force in each region, VTRON is able to collect deeper and faster understanding of video wall applications in local industries.

CHINA: The International Distributor meeting was attended by distributors and end users from more than 15 countries. The focus of the event was to allow the business partners to have a tour of VTRON’s latest state-of-the-art demonstration halls and one of the most powerful production lines for video wall in China. The event was packed with different topics on video wall including marketing strategies, design and installation, latest products and solutions, live demonstration, and future product trends. Besides, VTRON had their overseas partners from Turkey and Hong Kong to share their successful video wall projects. The full day event started off with a speech from Chen Yu, Deputy General Manager of VTRON. He briefly touched on how VTRON’s newly launched Innovation Park could enhance partners’ competitiveness. He highlighted VTRON is in a continuous journey to increase customer satisfaction

by transforming from product provider to solution provider. The one-hour Innovation Park and production line tour impressed the participants with its scalability and reliability. Innovation Park has total area of 100,030m2, which is 4 times the size of the previous floor area. Its factory area of 27,000m2 is also more than double VTRON’s previous factory area. The flexible production line enables the manufacturing of up to 50,000 cubes a year. The tour experience began with various video wall applications in numerous demonstration halls and rooms. On the factory's floors, participants witnessed a wide range of operations from engine manufacturing to colour adjustment and assembly processes. Besides having the informative presentations, overseas distributors were also able to view the latest video walls from VTRON which included LED, front access CF Series, Interactive Digital Board VL 8421 and Visualized Interaction

The international sales representatives also attended this meeting to build stronger network with the regional business partners. Vtron's newly joined Korean representative Mr Justin, Business Manager of VTRON Korea was impressed with the manufacturing scalability and said, “The new factory has captured the attention of participants that VTRON is ready to extend our capacity and production to cope with growing market demand. They are also impressed with VTRON product features including redundant power supply, wide viewing angle of the screens that are comparable to international brands.” The meeting was rounded up with a networking dinner and 2-day Hong Kong Tour. Feedback from guests was positive as it gave them the opportunity to take a close look at VTRON’s manufacturing and production capability. They also learned about the latest video wall features, capabilities and trends at the event. www.vtron.com


Add accurate and professional rack mount waveform monitoring to your studio! SmartScope Duo includes dual independent screens so is two video and waveform monitors in one! You get seven different types of scope for measuring all aspects of a broadcast video signal including waveform, vectorscope, RGB parade, YUV parade, histogram, audio phase display, 16 channel audio level meters plus picture view! With SmartScope Duo you always get the technical accuracy broadcast engineers demand! Eliminate Technical Errors

Broadcast Accurate You get a wide range of the most popular waveform displays available. The waveform display shows you the luminance brightness in your video, the vectorscope shows you a color plot of the various colors in your video, the RGB parade shows color balance and illegal video levels, the histogram shows the distribution of pixel brightness in your video and clipping and the audio scope lets you check audio phase and levels! Perfect SDI Video Monitoring

Only professional waveform monitoring allows you to keep track of your video and audio quality at all times and is the only way to ensure your production meets all international standards. SmartScope Duo can be installed in racks for general technical monitoring and quality control, as well as installed into desks for use during editing, mastering and color correction.

SmartScope is also the perfect rack mount video monitor! You can use it for general rack monitoring for broadcast, post production, live production camera monitoring, on set camera monitoring, yaway kits, broadcast trucks and much more! SmartScope Duo includes a built in Ethernet connection so allows all controls and scope settings to be changed centrally via the SmartView Utility even from a laptop!

Choose your Scope! SmartScope Duo features two independent 8� LCD screens in a compact 3 rack unit size that you can instantly select between waveform, vectorscope, RGB parade, component parade, histogram, audio phase display, audio level meters or regular picture view! You can set each SmartScope Duo screen to any combination of video monitor or waveform view and change between them at any time!

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12

NEWS SSystems Integration Asia October - November 2013

HARMAN Professional appoints TechData Co. Ltd in South Korea SOUTH KOREA: HARMAN Professional has appointed TechData Co. Ltd as its distribution partner for JBL Professional, Crown Audio, Soundcraft, dbx, Lexicon, BSS, and AKG in the Republic Of Korea. TechData Co. Ltd will assume responsibility for sales and support effective October 1, 2013.

HARMAN Professional is working closely with its incumbent distributor, Sovico Corp, to ensure a smooth transition and a consistently high level of customer service. HARMAN Professional appreciates the professionalism exhibited by Sovico Corp. during this transition.

The appointment of TechData Co. Ltd. does not impact the distribution of HARMAN Professional’s Studer and Martin brands. www.harman.com

Electro-Voice conducts IRIS-net Training Basics session was targeted at installers who use IRIS-net compatible products such as the N8000 NetMax system controller and amplifiers that can be installed with the IRIS-net remote control module.

SINGAPORE: The Bosch technical team and system integrators from the region recently attended the Electro-Voice (EV) IRIS-net Training Basics session. The

Attendees learned to program the N8000 system controller and accessories such as the PWS-4, PWS-6 wall stations and the latest TPI-5 5-inch touch panel for installations and concert sound requirements. This was to ensure that users who have never installed an IRIS-

net system would be able to set-up the N8000 system controller and amplifiers via the IRIS-net software. With the knowledge and hands-on experience gained from this session, attendees are now able to deploy the NetMax tool, an indispensible tool for concert halls, houses of worship, hotels and more, with more confidence. www.boschsecurity.asia

Shuttle Company wins Thailand Education Software tender TAIWAN: Shuttle Inc., is an industryleading designer and manufacturer of high-performance small form factor (SFF) PC and ODM Notebook solutions, and has dedicated much effort into developing and providing educational tablet turnkey solution since 2011. The company has announced that it has won together with SVOA a government bid to supply 5000 classrooms with EDUPAL software platform and tablet to elementary and Junior high schools in Thailand. Shuttle said it had worked for three years to develop and optimize its EDUPAL education solution, not only in tablet hardware, also the software platform

design and development. “Generally, the governments’ education software tenders are mostly dominated by international companies. Shuttle winning this tender proves our strong capabilities in software design and integration,” said Jerry Yang, the Vice President of Shuttle Education Product Dept. He continues, “Thanks to our local partner SVOA who put a lot of effort in this project and

greatly supported Shuttle.” Currently, Shuttle pro-actively takes participation in development of education in China and Emerging Market; not only planning several field trial projects in Xinjiang, Liaoning, and other places, but also actively expanding the education opportunities for Latin American. www.shuttle.com


Centralized control. It’s in here.

CENTRALIZED AV/IT APPLICATIONS:

AMX ENOVA DGX AMX understands the demands of AV and IT worlds. That’s why the DGX includes an integrated NetLinx Central Controller and embedded Ethernet switch, which enable management of the entire AV solution— all from a single point. The DGX is an all-in-one control and distribution solution that combines a modular matrix switcher, a built-in controller, an embedded Ethernet switch and video scaling to every output. This integrated solution simplifies the end-to-end distribution and management of audio, video and control.

• AV Conferencing • Control/Automation • Media Switching • Media Distribution • Remote PC Access • HDCP Management

CONTROL & AUTOMATE | MEDIA SWITCHING | ARCHITECTURAL CONNECTIVITY | DIGITAL SIGNAGE | RESOURCE MANAGEMENT

www.amx.com © 2012 AMX

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14

NEWS SSystems Integration Asia October - November 2013

Malaysian Public University installs Sennheiser ADN Conference System Leadership and Management and Faculty of Shariah and Law. Established in 1998, USIM boasts eight faculties with 18 academic programmes in fields such as economics, law, and Islamic studies, among many others.

MALAYSIA: The Islamic Science University of Malaysia (USIM) recently installed a comprehensive Sennheiser ADN digital conference system at two conference rooms for the Faculty of

Designed for meetings dedicated to the university’s faculty staff, the system comprised of a total of 158 delegate units and two chairman units, divided equally between the conference rooms at each faculty office. The installation was supported by local partner, Tegas Broadcast & Multimedia Sdn Bhd.

“Our previous experiences with other analogue and digital conference systems were not as satisfactory due to issues such as cabling matters. However, Sennheiser’s ADN conference system uses category five cables which are very easy to maintain,” said Mahathir Suleiman, Assistant Engineer (Electronics) at USIM. “Moreover, with the good service and support from Tegas, Sennheiser is the clear choice for us,” he added. www.sennheiserasia.com

Professional Development to take centre-stage at ISE 2014 INTERNATIONAL: The 11th edition of Integrated Systems Europe will boast a more comprehensive training and development offering than any previous ISE, announced the show’s organisers. Focal points for the new Professional Development programme will include two new theatre spaces on the show floor of ISE 2014 – one in Hall 7 aimed at the residential systems side of ISE’s market, the other in Hall 8 with a commercial application slant. ISE’s co-owner InfoComm International® is also contributing to the drive for increased knowledge among the show’s visitors by promoting a special free voucher scheme for its on-site education programme. Mike Blackman, Managing Director, Integrated Systems Events, comments: “With ISE 2014 set to have a larger floor area than any of its predecessors, we also need to maintain the trend that has seen each edition of our show attract more visitors than the last. While the market for AV and electronic systems integration in Europe continues to grow, it’s clear that in addition to our core

visitor channel of C-level integrators and installers, we need to attract attendees from other groups as well.” To this end, ISE has identified three main sectors for non-channel attendee growth: end-customers of commercial integration products and services; adjacent channels in the residential field such as architects, interior designers, building services companies and electrical contractors; and the content creation and experiential design community. The content at ISE’s Residential Solutions Theatre will therefore be aimed at broadening the market for whole-house automation and intelligent building design, with non-technical presentations showcasing real-world case studies. Similarly, the Commercial Solutions Theatre will focus on the end-customer benefits of systems integration in a range of market verticals such as hospitality, healthcare, education, corporate and government facilities. With the help of a number of technology partners, the design and layout of both Theatres will provide inspiration for content creators and live-events professionals.

Meanwhile, InfoComm’s free voucher scheme for its education programme, under which anyone who pre-registers for ISE 2014 using an invitation code will receive complimentary access to two InfoComm seminars of their choice on a first come, first served basis, has been designed to attract greater numbers of junior engineers and technicians to Amsterdam. Continuing the theme, CEDIA will be offering more of its popular technical and business education, with offers in place for earlybird discounts. “At ISE, we are acutely aware that simply building a bigger tradeshow is no guarantee of increasing visitor numbers. By investing time, money and resources into a greatly expanded Professional Development programme for ISE 2014, we believe we will have the content to bring not just the right quantity of new visitors to our event, but the right quality as well.” www.iseurope.org


Quick Take... Newly appointed Executive Director of Crestron Asia, Australia, Japan, and New Zealand, Stuart Craig was present at the recent Integrate 2013 held in Sydney. He updated us on his progress and plans for the future. An Australian native, Stuart has offices in Australia, Hong Kong and Singapore. He explained that while he will be spreading his time among the 3 countries, he will be mainly based in Sydney. On his new role he commented, “I'm now part of the USA management team so I get to travel there every few months and be part of a fantastic organisation on the other side of the world. Combining that with our broad platform of products, I can take this fantastic opportunity to use those ideas and implement them in Asia and then learn from Asia and see what we

can implement back here in Australia and New Zealand. I've been working closely with the Crestron Asia team and it's been nice to get a good welcome from them and their customers.” Stuart's main focuses are now on improving dealer relationships and training as well as certification and education programs. He also plans to work harder with consultants and enterprise customers to drive the business for dealers while looking at investment opportunities. “It's like stepping into a whole new world. We have some fantastic new products which are expanding our customer base, and I'm learning and seeing more of what I can do for our customers,” he added. www.crestron.com

Small-sized Optical HDMI Extender: HDFX-150 Low enough to be run by USB power Extends up to 300m (985feet) over four (4) LC multi-mode fibers Supports up to WUXGA (1920x1200) at 60Hz or 1080p at 60Hz Supports 3D contents transmission Complies with CEC, EDID and HDCP Certifies with FCC/CE Dimension (WDH) 67 x 46 x 14mm Includes two (2) short HDMI cables, two (2) USB cables and one (1) DC power supply

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NEWS Systems Integration Asia October - November 2013

17

Kramer revamps website and announces 2 new features * New, mobile-only features: call, navigate or send an email with one click. * Use it no matter where you are: on the go, in a long queue or on the train. Kramer's mobile website is much faster and clearer. Try it while you're on the go! New Kramer Product Search Page. To better facilitate your product search on the Kramer website, the new Kramer Product Search Page now offers an easy and convenient way to find the Kramer product you are looking for. The new search page offers:

Singapore: Kramer Electronics Asia Pacific has revamped their website and is pleased to announce 2 new features to enhance the product search experience.

* Browsing over 2000 Pro-AV products and cables. * Filtering results with the type of video input or output, audio, size or control options.

Kramer Mobile Website. Now, searching for Kramer products is just within reach and users can access it from wherever they are. Introducing Kramer's new mobile website, www. kramerasia.com/mobile, users are automatically redirected to the mobile version, where they can enjoy a full, online product index, while on the go! Users can always switch back using the "desktop view" option in the menu.

* Highlighted new products.

* Introducing a new, mobile-friendly navigation menu.

www.kramerasia.com

* Feedback tab. The new Kramer mobile website and improved Product Search Page reaffirm Kramer’s passion to constantly improve their users interface with the customer’s ease-of-use in mind.

* Newly-added mobile pages: Product Index, New Products, News Feed and Contact Us.

Looking for great sound no matter what, with no hassle and ease of use? With LUCIA, it’s time to think differently.

Decentralize. 3<*0(3VJHSPaLK<[PSP[`*VTWHJ[0U[LSSPNLU[(TWSPĂ&#x201E;JH[PVUWVZP[PVUZSV^PTWLKHUJLWV^LYcutting LKNL+:7JVU[YVSHUK06L_HJ[S`^OLYLP[ÂťZULLKLKÂśJSVZL[V[OLLUK\ZLYHUKSV\KZWLHRLYZ >P[O[OH[JVTLZZPNUPĂ&#x201E;JHU[S`Z\WLYPVYX\HSP[`H\KPVĂ&#x2026;L_PIPSP[`H[WVPU[VM\ZLHUKHJVZ[LMĂ&#x201E;JPLU[ ZJHSHISLZ`Z[LT[OH[ÂťZX\PJRHUKLHZ`[VPUZ[HSS www.labgruppen.com/decentralize

An individual in


18

SOLUTIONS UPDATE Systems Integration Asia October - November 2013

Atlona: 6x6 HDMI to HDBaseT matrix switcher

Atlona is now shipping its new PRO3HD66M 6x6 HDMI to HDBaseT matrix switcher. Designed to connect and route sources to displays for media to be shared in multiple spaces simultaneously, the unit is also equipped with locking HDMI and power connectors for reliability. A new addition to the PRO3HD collection, the switcher uses HDBaseT and Power over Category cable (PoCc) to extend up to six sources to six HDBaseT outputs and two mirrored

HDMI output connections over a distance of up to 230 feet (70m). To facilitate multi-room distribution, the device powers zone extenders, eliminating the need for remote receivers to require a separate power source and resulting in increased costeffectiveness. In addition, unique controlsignal-routing capabilities offer easy control of connected devices via IR and RS-232 from third-party control systems, while Ethernet connections contribute to simpler system configurations thanks to GUI and TCP/IP control. With de-embedded digital S/PDIF audio for the HDBaseT outputs, audio distribution becomes easier for either multichannel amplifiers or AV receivers. To ensure that displays are both audio and video compatible — enabling enhanced and more flexible audio performance — the switcher's

S/PDIF outputs support multichannel audio up to Dolby Digital and DTS 5.1. Additionally, Dolby TrueHD lossless HD digital audio and DTS HD Master Audio are supported on two mirrored HDMI outputs, enabling multichannel HD digital audio from Blu-ray sources. Programmable EDID memory presets come pre-loaded to any source connected to the switcher, ensuring that all connected displays receive the highest supported audio and video signals. The PRO3HD66M is also equipped with a convenient USB port that enables installers to perform firmware updates directly from the field, further simplifying the procedure if needed. www.atlona.com

AVer: HVC130 video conferencing system enhanced AVer is now offering a free feature upgrade to all AVer HVC130 video conferencing users. The HVC130 “All-inOne” solution comes with a 5-megapixel PTZ camera with HD720p/30fps output ensuring clear, lag-free video. With the HVC130 users can record meetings directly to a USB flash drive, even offline, and link multiple AVer MICs into one daisy chain. In addition, the HVC130

supports all of AVer’s free software addons. The new free feature upgrade includes AVer's unique one-touch recording function. With one-touch recording, HVC130 users can now record everything on the screen directly to a USB flash drive by the push of a button, even when they’re not in a call.

www.aver.com

Opticis: Unveils latest extender series aspects while providing various options and costs in other to enable efficient installations.

HDFX-150-TR

The latest line-up of high-performance HDMI extenders from Opticis are ideal for fitting in neatly behind equipment for a clean installation, making it a great way to easily extend HDMI. The 3 latest HDMI extenders are similar in some

The detachable HDMI extender, HDFX200-TR and the optical extenders, HDFX-250-TR and HDFX-150-TR transmit WUXGA (1920x1200) or 1080p at a 60Hz refresh ratio of up to 300m(985ft) over 1, 2 or 4 LC fibre connections, respectively.

cable to be connected to various types of HDMI connectors. While the 250 and 150 extenders can be operated by both USB power by plugging the USB cable and DC power included as a shipping group. All extenders support CEC, EDID & HDCP for installation flexibility. www.opticis.com

The HDFX-200-TR has a HDMI receptacle and provides intermediate


Crestron: 128x128 DigitalMedia Switcher now available Crestron has announced the release of its 128X128 DigitalMedia â&#x20AC;&#x153;industrialstrengthâ&#x20AC;? Switcher, the latest addition to the family of industryleading digital AV networking solutions. The device manages the high-definition and analogue AV distribution requirements of large commercial facilities, such as stadiums, arenas, university campuses and global enterprises. Sharing the same architecture and feature set as the pioneering 64x64 DigitalMedia Switcher, the 128x128 features a modular blade I/O expansion system, 4K Ultra HD support, a built-in web server and a 15" colour touch screen. It manages up to 128 analogue or digital sources and distributes them over standard CAT5e or fibre optic cable all on a single platform. A PC is no longer needed to perform local switcher configuration and troubleshooting. Using the built-in touch screen, the 128X128 DM Switcher provides a user-friendly, graphical interface to complete setup, operation and diagnostic testing. Certified DM engineers and technicians will appreciate the many time-saving diagnostic capabilities. They can monitor each I/O blade, fan tray and power supply, troubleshoot every signal path in detail and load custom EDID settings. The new hot-swappable modular blade I/O expansion system makes it easier to configure, modify and upgrade a DM system in the field. There will be input and output blades to support HDMI, HDBaseT, multimode fibre and single-mode fibre. Each blade provides eight inputs or outputs of any one type, plus copper and fibre I/O can be integrated on the same platform. www.crestron.eu


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SOLUTIONS UPDATE Systems Integration Asia October - November 2013

REACH: An independent recording and streaming device for video conferencing The H.323 Network Recording and Streaming Server is the latest-generation device developed by REACH. By supporting the standards H.323, H.225, H.245 and H.239, the recording server is compatible with various brands of video conferencing systems, such as Polycom, Cisco/Tanberg, Lifesize, RadVision, HUAWEI and ZTE.

network storage (FTP, Samba, NAS and iSCSI) and supports RAID disk function with mass filing systems to guarantee reliable file storage. With its powerful hardware platform, the Reach H.323 is capable of supporting as many as 10 groups of 1080p parallel conferences and up to 100 concurrent live/VOD users.

The H.323 server is rack mountable (1U in size), and runs on an embedded system designed to run continuously for commercial applications 24/7. It supports

The H.323 server can simultaneously capture video, audio and computer screen signals from video conferencing systemâ&#x20AC;&#x2122;s MCU or terminal. Encoding

with H.264, the video bit rate can be to set range from 128Kbps to 8Mbps, and the device supports streaming in CIF/4CIF/720p/1080p up to 30fps. The H.323 Network Recording and Streaming server is available for shipping internationally. www.szreach.com

eyevis: Presents the 70-inch LED-lit rearprojection cube with WQXGA resolution

With the new cube versions from the EC1000 series, eyevis presents a high-end cube for demanding applications and display systems in control rooms or TV studios. Due to the use of cluster-LED technology, the new versions provide up

to 30% brighter pictures than cubes with standard LED technology. High quality screens applied to the cubes guarantee stable brightness and colours from various viewing angles. This way, even concave shaped video walls in studio backgrounds and camera shots from different angles are possible. In control rooms the cubes allow a consistent quality view from all work places. The LEDs come with a lifetime of more than 60,000 hours.

and a reliable operation of the system. With their ultra-high resolution the ECLWQX-1000-Cube is also an excellent solution in control rooms for security of process management where multiple video signals or complex diagrams can be displayed in pin-sharp resolution. Due their "Zero-Bezel-Design", the cubes can be stacked to seamless video walls of almost infinite configurations with a huge high-resolution combined desktop surface.

Additionally, the maintenance-free cooling system and the service-friendly design enable long service intervals

www.eyevis.de

Gefen: New 4x1 Switcher for HDMI delivers resolutions of up to 4k The 4x1 Switcher for HDMI 4k/2k is now available to order, with shipments beginning in October 2013. This new switcher connects four high definition sources using HDMI to one display. HDMI 2.0 support is included for this and all Gefen Ultra HD products supporting 4k 60Hz resolutions with 3D pass-through. The inclusion of Gefen FST (Fast Switching Technology) virtually

eliminates signal latency, providing an instant switch of audio/video content. As a Gefen ToolBox product, this switcher comes in a flat black or white wall-mountable enclosure that can be discreetly mounted behind the display or anywhere that is convenient for the integrator, providing an alternative to traditional rack mount equipment.

Control options include traditional pushbutton access, IR remote, RS-232 or IP via Telnet and UDP. This switcher can also upgrade its firmware from anywhere by using the mini-USB and IP ports for a lifetime of performance. www.gefen.com


22

SOLUTIONS UPDATE Systems Integration Asia October - November 2013

Barco: Rugged desktop-over-IP solution enhances collaboration in mission-critical environments computers, Nexxis provides the performance, reliability, and security required for defence applications.

The Nexxis Rugged Network Adapters (RNA) is the first component of the new Nexxis Rugged Series for realtime remote desktop distribution, collaboration and recording over IP networks. Enabling high-quality imaging with ultra-low latency and real-time interaction between users and remote

Command and control operations for mission-critical C4ISR systems can now connect multiple users to multiple local or remote computers without dedicated video switches and without sacrificing image quality or real-time interactive performance. Information can be shared simultaneously with local users or with remote facilities, without impacting local system operation and without any dependency on the software

configuration of the various systems involved. Barco’s RNA adapters provide a MILSTD qualified module for encoding and decoding desktop contents (DVI, audio, USB) using open standard IP streaming. The encoders/decoders have been specifically designed for use in mission-critical environments, featuring advanced failover and built-in monitoring mechanisms to ensure continuous system availability. www.barco.com

Kramer Electronics: Introduces the VS-88FO matrix switcher Kramer Electronics has introduced the VS-88FO matrix switcher for 3G HD-SDI signals, utilizing fiber cabling. The unit switches any or all inputs to any or all outputs simultaneously. The maximum data rate of the VS−88FO is 3Gbps, The unit features single mode SFP (Small Form-Factor Pluggable) SDI fiber optic connectors for the inputs and the outputs. The VS−88FO’s multiple memory locations store multiple switches as presets (salvos), to be recalled and executed when needed. The unit’s

vertical interval switching synchronizes either to an external reference or to the incoming video. The VS−88FO can reach a range of up to 40km (24 miles), depending on the SFP module used, and is compatible with the 690T & 690R (Transmitter & Receiver). The unit includes an Active Input Reporting mechanism, in which each input button on the front panel automatically lights up when the unit detects a video signal on the input. The Fibre optic communication of the VS-

88FO is one directional, which makes it suitable for security minded applications where a high-security solution is required. Kramer Electronics is also offering a 4x4 unit, the VS-44FO, as a more compact version of the VS-88FO. www.kramerelectronics.com

Panasonic: Introduces new addition to SOLID SHINE

The PT-RZ475 showcased for use in a digital signage environment

The PT-RZ475, a new Panasonic SOLID SHINE projector member, has no lamps or air filters allowing it to achieve a long period of maintenance-free operation. The LED/Laser projector boasts up to 87,600 hours of continuous operation and 3,000 lumens. Equipped with a fixed 0.8:1 short-throw lens that is optimal for rear projection use, the PT-RZ475 is also ideal in monitoring/control rooms, or for digital signage.

such as Multi Screen Support System, Portrait mode and 3D projection capabilities. As there is no need to replace the lamp or air filter, it provides a dramatic reduction in the total cost of ownership (TCO). Other key features include a DIGITAL LINK which transmits digital signals up to 100 m (328 ft) with a single cable, and the optional ETMWP100G Multi Window Processor that is available for a multi vision system.

The SOLID SHINE projector has added features for professional integration,

www.panasonic.net


Philips: QL series Signage Solution

Designed for relatively basic signage solutions spaces such as waiting rooms and quick service restaurants, the Q Line displays are ideal for everyday use – especially in 16/7 operations. The displays feature full HD LED technology for brilliant images which consume an average of 40% less power than CCFL technology. Also, the AMVA LED display uses an advanced multi-domain vertical alignment technology which gives high static contrast ratios for extra vivid and bright images. While standard applications are handled with ease, it is especially suitable for graphical demanding applications. Its optimized pixel management technology gives a 178/178 degree extra wide viewing angle. In terms of operational flexibility, it features the HTML5 browser optimized for digital signage. Simple signage playback can be achieved via USB Media Playback which supports JPG, MP3 and multiple video file formats. With IP signage, users can simply share & stream content from their mobile device or media player to the display. Connect each display with an ethernet cable and manage the content real time within your local network. The display also comes with Smart Control Software suite which allows users to change the settings of the display centrally via an RJ45 or RS232 connection. Available now in 32”, 42”, followed by 46” and 55” in the next quarter. The new QL series comes with 3 year Parts and Service Warranty and is now distributed in Singapore by J Nissi. www.jnissi.com.sg


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SOLUTIONS UPDATE Systems Integration Asia October - November 2013

RTI: Introduces Two-Way Driver for NuVo Wireless Audio Solutions system. Available on the RTI dealer website, the driver makes it simple to integrate NuVo's local audio and streaming capabilities into a home's automation system, allowing installers to provide their clients with a single customized control interface for their entire home.

RTI has announced the availability of a new two-way driver that allows users to control and receive feedback from the popular NuVo Wireless Audio solutions on their two-way enabled RTI control

NuVo's new Player Portfolio IP-based whole home audio solution delivers the popular music streaming services and takes advantage of local audio files, including stored content on computers in iTunes or Windows Media Player, USB drives, etc,. Made for simple professional

installation, the Player Portfolio's flexible design allows for either hard-wired or wireless configuration. The NuVo driver is compatible with all XP control processors. Using the latest version of RTI's award-winning programming software — Integration Designer 9.0 — installers can provide their clients with a completely customized, intuitive control experience, in a drag-and-drop programming environment. www.nuvotechnologies.com

Shuttle: Barebone DS47 digital signage media player Shuttle’s DS47 is an ultra-slim, energyefficient, and full HD digital signage media player, with built-in interfaces. Equipped with an Intel high-performance Celeron 847 1.10 GHz dual-core processor, built-in Intel HD Graphics, and memory support of up to DDR3-1333 16GB, the device can play a variety of Full-HD/ 1080P high definition video format content. The built-in RS232/RS422/RS485 interfaces(four USB 2.0 ports at the

front, and two USB3.0 ports at the rear panel) can easily connect to peripherals such as a thermal printer, label printer and bar code scanner. Physically, the compact body of the DS47 has multiple screw holes specially designed on the side of the body. This design not only complies with international VESA Mount Standards, but also allows users to choose the most appropriate back hanging configuration and placement under different environments. This space saving capability is well-suited

for application of digital signage with limited space. The DS47 is officially approved for 24/7 permanent operation. www.shuttle.com

Sommer Cable: Unveils new HDMI series

HIMM series with compact connector and flexible 4 mm line

The available HDMI connection cable series from SOMMER CABLE and HICON have seen a complete rework

and some additions. An all new HIMM series is now available. Units in the series are fit with a highly flexible and super thin line – only 4 mm in diameter – and extremely compact all-metal connectors (only 18.5 x 9 x 15 mm). This compactness lets the user experience previously unknown possibilities in the cable management on the desk, at the lectern or in the conference hall. The series is available with a maximum cable length of 10 m, whereby the 5 and 10m lines are equipped with an integrated signal repeater.

All lines are “HDMI HighSpeed cables with ethernet“ and comply with the latest HDMI standards (2k/4k, 3D, CEC, ARC). All cables support the backward transfer of the sound signal (ARC). Lastly, the signal lines always consist of 100% copper. The order numbers and cable lengths are as follows: HIMM-0075 / 0.75m; HIMM0150 / 1.50m; HIMM-0300 / 3.00m; HIMM-0500 / 5.00m; HIMM-1000 / 10.00 m. www.sommercable.com


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SOLUTIONS UPDATE Systems Integration Asia October - November 2013

Bosch: Version 1.4 features multi-language and multiplatform When it comes to the acoustic specifications, installers are faced with the task of considering such factors as loudspeaker performance, type of mounting, environmental and certification issues, as well as the accessories available. To simplify this selection process, Bosch developed the LSP Select app. Now Bosch has updated the tool to version 1.4, making it accessible to an even larger number of users. Previously offered for the iPhone and iPad, the latest version of the LSP Select app also supports Android devices. Furthermore, while earlier versions were in English, version 1.4 is now available in eight additional languages: French, German, Spanish, Portuguese, Polish, Russian, Chinese and Korean.

Intuitive to use, the LSP Select app helps installers choose the most suitable product from among the large and constantly expanding range of Bosch loudspeakers, which already includes over 80 products. Version 1.4 incorporates the latest additions to the company’s loudspeaker portfolio, completing the LC1 Ceiling loudspeaker range, as well as recent EN 54 certifications for the LC4 Wide Angle Ceiling Loudspeaker, the Bidirectional Sound Projector LBC 3430 and the Unidirectional Sound Projector LBC3432. www.boschsecurity.com/lspselect Scan the respective QR codes to download the LSP Select app free of charge Android

iPhone

VTRON: Expands DLP Series with Visionpro CF Series Front Access Video Wall Cube

The new Visionpro CF Series access features robust front a minimal design, and requires m maintenance installation and maint work. Built on the core technologies tech of Visionpro C Series, the new Visionpro CF Series features robust front fron access design, and requires minimal installation and maintenance work. The series offers VTRON's V8 technology allowing it to

achieve natural and stable video wall performance for 24/7 mission-critical applications. Visionpro CF Series comes with various display sizes of 60”, 67”, 70” with resolutions of XGA / SXGA+ / 1080P. Its features include automatic colour and brightness management with brightness up to 1,100 ANSI lumens and 2000:1 contrast ratio; environmental friendly with 80,000 hours lifetime; full redundancy of LED light sources; built-in processor. Lastly, with the improvement of the screen technology, the screen bezel width of the CF Series video cube is less than 2mm. The Visionpro CF Series eliminates the need for a rear maintenance area while reducing the operation costs for small to medium sized control rooms. www.vtron.com


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ADVERTORIAL Systems Integration Asia October - November 2013

Crestron brings Microsoft® Lync® from the desktop to the meeting room

Crestron RL, the new powerful group collaboration solution for video conferencing

Microsoft® Lync® is a unified communications platform that enables video, voice, interactive content sharing, presence and chat from a personal device such as a tablet or laptop. Many companies use the unified communications (UC) solution Microsoft® Lync® on a daily basis for their communication and productivity needs. What Crestron has done with Crestron RL is to extend the Lync® experience into a superb collaboration tool for the conference or boardroom and in the process link all the room and give users control of the entire room on the same touch screen. Crestron RL package includes the Crestron UC Codec for Lync®, HD camera, microphone (optional), 65” touch display(s), a hi-res 10” tabletop touchscreen and more. Crestron RL connects over the corporate LAN that makes implementation easy and clutter-free: simply mount the display,

connect Crestron RL to the network and authenticate. No system design or programming is needed. Where Lync® 2013 is already deployed, no additional licenses, fees or infrastructure expenses, are needed to light up a Crestron RL system. With Crestron RL and Lync®, anyone can walk into a conference room and instantly start a collaboration session with just one touch of a button. Users can share their desktop with local and remote participants; view and annotate over Microsoft® PowerPoint® or interactive whiteboard remotely or locally using the 65" touch display supplied. Remote participants can join via Lync® on their desktop. Adding attendees on the fly in the conference room is just as simple and fast as typing in their names. Share ideas and notes collaboratively with colleagues, clients, and partners anytime, anywhere with any device.

In addition, Crestron RL seamlessly integrates with Crestron DigitalMediaTM and all other Crestron enterprise control solutions. By pressing the 'RL' button, users can instantly access lighting, shades, HVAC, DigitalMediaTM, AV presentation and more, all from the same touchscreen. Crestron RL rooms can be centrally monitored, managed and controlled by using Crestron Fusion software for a complete Enterprise Building Management solution.

Table Microphone for Crestron RL


AirMediaTM Wireless Presentation Solution, an all-new HD presentation

Presentations made easy with Crestron AirMediaTM Imagine going into a meeting, whipping out your mobile phone and with a couple of touches doing your presentation or joining in a presentation. No need to worry about software downloads or hardware connection! With AirMediaTM anyone can walk into a room and wirelessly present PowerPoint®, Excel®, Word and PDF documents, as well as photos, from their personal iOS® or Android™ mobile device on the room display. MacBook® and PC laptops can be connected seamlessly, as well, making presentations from almost any device fast and easy. With AirMediaTM, users have the freedom to choose the most convenient connection method for conducting presentations. The solution supports full 1080p and UXGA display resolutions, provides HDMI, VGA and analog audio outputs. Meant for smaller rooms where a full blown AV solution is not available, the compact form factor of the

Crestron AirMediaTM (AM-100) AirMediaTM allows it to be fitted behind LCD Displays. Collaboration is made easy and possible as AirMediaTM enables up to 40 users to wirelessly connect in the same or different room over a single Wi-Fi network. Using the Quad View feature up to four presenters’ content can be displayed simultaneously on the screen. Remotely located participants can use the Remote View® feature to view the presentation via the website which can be refreshed on demand or set to

refresh automatically every few seconds. Users can even save images of the presentation to their personal devices for later review. AirMediaTM integrates with Crestron DigitalMediaTM, control systems, and capture devices as part of a enterprisewide AV distribution solution. It also offers plug-and-play installation. www.crestronasia.com


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ADVERTORIAL Systems Integration Asia October - November 2013

NXA: The “All-in-one” Digital Audio Device from Ecler The NXA series from Ecler is a hybrid amplifier-processor digital device which offers remote control options and a long list of smart features. Best described by Ecler, the NXA is a multichannel self-powered digital manager that sits in-between networkable amplifiers and a digital matrix. This in essence offers impressive features at competitive pricing. There are four models within the NXA series which are categorised to provide 4 or 6 analogue inputs, 4 or 6 powered output channels and 4 or 6 GPI Remote control ports in either 80W or 200W. The models all feature Eco-friendly Class D amplifiers and auto stand-by function and work silently, thanks to its fanless convection cooling system. First-class digital audio codes provide excellent signal to noise ratio figures. An Ethernet interface enables the NXA models to be compatible with EclerNet Manager platform and UCP remote control system. Third party remote

control, such as from Crestron, AMX, RTI. Etc, via Ethernet and RS-232 interfaces is also possible. The front panel POWER and/or LEVEL knobs can be made tamper proof through a disabling function. The knobs in the front panel can control one or several inputs or outputs volume. To ensure continuity, FAULT RELAY which is a self-test mode function allows to detect a device's failure and then activate an external redundancy system. The integrated DSP within the device means each channel has an inputs mixer that allows the user to customize independently each channel mix. There are 8 parametric EQ filters bank per channel with LP and HP Crossover filters, up to 4th order, per channel. Various

Compressor configurations are also available per channel. Also featured is the DUKCER function: one input can be configured as the highest priority signal, being able to override the audio contents in the desired channels in the unit, when it overpasses the detection threshold. This function is especially useful in evacuation / emergency systems, where a message must be automatically detected and played instead of the program audio. The NXA Series can be applied in Live sound where WiFi management is possible from a PC; at centralised, distributed or hybrid fixed installation; within Big Public Address zoned systems or at Installations requiring remote supervision, diagnostic and adjustment via Internet.

Loudspeaker management through ALMA26

Ecler’s ALMA26 is a digital loudspeaker manager that features 2 audio inputs and 6 audio outputs that are all balanced, XLR connectors, a USB interface and 2 volume remote control ports. The system features 24 bits/48 kHz DSP processing. The front panel LCD Display is able to feature 2x20 characters. There are 4 front panel configuration keys plus a digital encoder. Also featured in the front panel is the Inputs and Outputs vumeters.

DSP processing enables GAIN, MUTE, POLARITY, etc. per input or output; 4 parametric EQ filers per input and 8 parametric EQ filters per output; Butterworth, Linkwitz-Riley or Bessel Crossover filters at outputs (up to 48 dB/ oct); inputs/outputs delay; Compressor/ limiter at outputs, including make-up gain as well as 3 LINK groups. The USB interface enables the ALMA26 to be connected to a PC and

is EclerCOMM Manager compatible. This enables the user to create a range of user configuration templates. The EclerCOMM Manager software also features 20 user Presets; Labels’ edition and has password protection with 2 security modes. For more details visit Ecler’s Singapore Distributor’s website at www.wokeehong.com.sg or call (65)66379888 or email sales@wokeehong.com.sg


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TECH TALK SSystems Integration Asia October - November 2013

Collaboration in the Modern Boardroom: The Need for High Audio Quality Away From the Conference Table By Tim Root, CTO and Executive Vice President of New Business Development, Revolabs installed near heating or air conditioning vents. So if there are any vents nearby, ceiling microphones are no longer an option if you want clear audio. A better solution in the boardroom is to utilize wireless microphone systems to augment or replace the wired solutions at the table. By going wireless, users can easily place microphones wherever they are needed throughout the space without the hassle or mess of running cords. Numerous microphone types can be utilized, including gooseneck, directional, and omnidirectional tabletop microphones, or XLR adapters for dynamic microphones. For the ultimate in flexibility and mobility, participants at the whiteboard can use wearable wireless microphones, which ensure audio pick-up at all times while keeping their hands free for writing on the board. For effective audio and video conferencing in the boardroom, all participants need to be heard clearly, which places a premium on audio quality. Imagine being on a video call where the speech of the people on the other side is unintelligible, if you can hear it at all. While the video may be in vivid detail, without audio you've been left with no means to communicate, short of holding up handwritten signs. This doesn't make for a productive meeting. For the optimal conference experience, microphone systems are required that offer HD audio quality. In addition, echo cancellation technologies are needed, which allow participants to speak without the annoying distraction of hearing their own voices played back to them over the speaker. There are a variety of dedicated audio and video conferencing systems available that meet the above criteria. Typically, these solutions bundle speakers and dialers with wired tabletop microphones for audio pick-up. In small conference

rooms, where all participants will remain at the table, these wired microphones are a suitable solution. However, since they are only designed to pick up direct speech at a low angle from six to eight feet away, the audio quality quickly fades when a participant leaves the conference table. This is a problem in modern boardrooms, which often feature interactive whiteboards for collaboration and data sharing. One option for addressing the collaboration issue is to use ceiling microphones for audio pick-up away from the table. However, this approach also comes with a few drawbacks. For one, since it can't be known exactly where presenters will be standing, it is necessary to "over-mic" the space in order to ensure good audio from any location. This, of course, raises costs. In addition, ceiling microphones are by nature extremely sensitive, as they are not located directly in front of the person speaking. This means they will pick up unwanted audio noise and interference if

Beyond flexibility, it is essential that wireless microphone systems are capable of serving as the audio interface for video conference equipment to extend the functionality of these solutions costeffectively. At Revolabs, our wireless products have been extensively tested for seamless compatibility with virtually any major brand of video conferencing system. In addition, they provide immunity to GSM noise from other wireless electronic devices that are certain to be found in conference rooms. When selecting a wireless microphone system, it's important to remember that boardrooms and their applications come in all shapes and sizes; there is no one solution that is perfect for them all. Revolabs offers a variety of products to meet the specific needs of any conference room. For example, offering high-fidelity audio input for audio or video conferencing systems with digital signal processors (DSP), our HDâ&#x201E;˘ line offers a solution for the smallest to the largest of boardrooms, with support for


one microphone to 40. In the near future that number will be extended to 76 with the release of our Executive Elite™. If a more complete solution is required for mid- to large-size spaces, the Revolabs Fusion™ bundles a wireless receiver, DSP, and audio mixer in one unit. In addition, the system features Acoustic Echo Cancellation and Noise Reduction technologies, as well as a telephone interface for dialing out on conference calls. For small conference rooms, the Revolabs FLX™ wireless conference phone is unique in that it consists of several distinct components, providing unprecedented freedom in the placement of the speaker, microphones, and dial pad. In addition to offering audio input for video conferencing equipment, its speakers allow for audio output as well. It's clear that the model of the highend telepresence room with fixed

microphones at the table is very limiting and dated. The next generation of conference rooms will be created around the concept of people working together, with a focus on flexible technology to make that happen. While the need for high audio quality is a constant in these spaces, the actual implementation of microphone systems is being rethought.

It is imperative that users be able to move microphones around to promote collaboration while maintaining effective communication. Revolabs is there to meet the call with a number of solutions offering unique features for conference rooms of every type. www.revolabs.com

I N N O VAT I V E S C R E E N T E C H N O L O G I E S

S E L F A D H E S IV E P RO J E C T I O N FI L M S

S UN RE ADAB LE P RO J E CT I O N S CREENS

U LTRA SHORT THROW PROJEC TION SC REENS

SU PER HD FRONT PROJEC TION SCREENS

S W I T C H A B L E S MART G L A S S & F I LM

I N TE RACTI VE P RO J E CTI O N FOILS

MIRRORVISION TV’ S & OVERLAYS

SOU NDPODS - TURN ANY SU RFAC E INTO A SPEAK ER

D O YO U H AV E T H E V I S I O N ? Resellers required

W W W . P R O D I S P L A Y . C O M U n i t 5 | S h o r t wo o d B u si n e ss P ar k | Hoyl an d | B ar n sl ey | S7 4 9 L H T: + 4 4 ( 0 ) 8 7 0 7 6 6 8 4 3 8 | F : +4 4 (0 )8 7 0 7 6 6 8 4 3 7 | E : sal e s@p rod i sp l ay. co. u k


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TECH TALK Systems Integration Asia October - November 2013

Structured Wire Extenders. All Aboard! Category, or structured, wire signal extenders are useful products in anyoneâ&#x20AC;&#x2122;s tool kit. But not all structured wire systems are created equal. poised to replace it. Category 5 wire (or Cat 5 for short) is the standard for 100-megabit-per-second (Mb/s) Ethernet speeds, while Cat 6 cable is designed for 1-gigabit-per-second (Gb/s) networks. Both cables are available with and without shielding. Converting analogue signal types such as component video and computer VGA to structured wire took quite a bit of analogue-to-digital signal processing (reversed at the receiving end). Converting digital signals like DVI and HDMI to structured wire is actually somewhat easier â&#x20AC;&#x201C; both DVI and HDMI are already differential signal formats.

The use of structured wire to transport a variety of analogue and digital AV signal formats goes back over a decade. Signal interface companies once bragged that they could transmit an XGA-resolution (1024x768) signal 300 feet using special transmitters and ordinary Category 5 unshielded twisted pair (UTP) cables. Over time, that distance was extended to 500 feet and eventually 1000 feet. Since then, computer and video resolutions have gone up and analogue display and audio interfaces have started to give way to digital versions. Weâ&#x20AC;&#x2122;re placing greater demands for bandwidth on structured wire transmission systems, which may also carry control signals and metadata along with display set-up information and copy protection. Transmitting high-resolution digital signals over structured wire isn't quite the same task as transmitting analogue signals. Some manufacturers of structured wire transmitters have started using Category 6 cable for higher bandwidth and are specifying shielded

twisted pair (STP) cable types to achieve a more reliable connection.

How It Works

Structured wire had its roots in plain old telephone wire, which is classified as a Category 3 product. (Doorbell and thermostat wire is classified as Category 1). All variants of structured wire use two or more twisted pairs of smallgauge wire, operation in a differential signal mode. With differential signalling, impulse and other noise that may be picked up by the wire is automatically cancelled out, as the phase of the signal in either leg of the pair is reversed. For that reason, structured wire quickly became the backbone of Internet and Ethernet connections in education, business, medical, research, and retail installations. Widespread adoption in turn led to lower prices for cable, and faster Ethernet speeds pushed new categories of wire into the marketplace. Today, Category 5 wire is the most common type used for Ethernet connections, with Category 6 wire now

While HDMI/Cat5 converters are relatively new, we have learned a lot about how well these systems work (and how they often don't work) in a variety of signal environments. Early models of Cat 5 extenders often used two structured wire connections to provide enough bandwidth and also overcome cross talk, which occurs when signals from one twisted pair leak into another. Not good! Unshielded twisted pair wire also turned out to have problems in high RF and electromagnetic fields, and often created signal distortions and other problems when run alongside power and other signal types. Things were made even worse by bundling multiple unshielded twisted pair cables together! With lowresolution video and XGA computer signals, this approach didn't create many problems. However, with highresolution 1080p video and wide UXGA (1920x1200) computer sources, it would often result in system failures. Manufacturing inconsistencies in category wire resulted in situations where 100 feet of one manufacturer's cable could pass HDTV signals flawlessly, while another brand of cable nearly identical in size and appearance dropped the signal after less than 10 feet. Skew


– a distortion of the original waveform – was also a problem with some structured wires, and required active electronics to restore the signal waveform shape and clock.

Tuning For Performance

Today, interface manufacturers are moving from Category 5 to Category 6 wire. The latter has a much higher bandwidth specification and lower resistive losses, which are of paramount importance when combining multiple signals (display, audio, Ethernet, control) into a single cable. To improve reliability and increase transmission distance, these manufacturers are also recommending shielded twisted pair (STP) and screened unshielded twisted pair (S/ UTP) cables with grounding connectors. How much difference does shielding and grounding make? The differences can be dramatic, from 30 to 40 feet with a 1920x1080/60Hz signal through unshielded cable to over 200 feet with shielded cable. That's a five-fold improvement after just soldering a wire at either end! Another issue that surfaced when using HDMI extenders: using structured wire punch-won blocks to make connections at either end. While these blocks are quire common for Telecom and IT use, they are not friendly at all to HDMI signal extenders, and can easily become a roadblock in an AV system. Punch-down blocks should be avoided wherever possible, and if they are the only option, shielded blocks are always a better choice. The composition of the individual wires also comes into play. Category cables that use solid-core copper wire have the lowest attenuation per foot, but aren't all that flexible. Category cables with stranded wire are much easier to name and install, but have higher attenuation figures per foot. The composition of solid-core wire also has an impact on

transmission distances: Solid copper wire will have less resistance than wire with alloy plating. Last but not least is the RJ045 connector type. In addition to a metal outer shield that the ground wire can be soldered to, installers will have a choice of either Insulation Displacement RJ-45 plugs or Insulation Piercing plugs. Insulation Displacement plugs can only be used with solid-core category wire, whereas Insulation Piercing plugs are for use with stranded wire.

Blending Signals Together

The best-known use of structured wire for AV installations is based on the HDBaseT standard, developed by Valens Semiconductor. HDBaseT, originally developed to combine and transport HDMI, digital audio, 100BaseT Ethernet, RS-232, and IR control signals through a house, is finding widespread acceptance in the commercial AV community. HDBaseT is designed to work with a single Category 5e UTP cable at distances up to 100 metres, or about 328 feet. The HDBaseT specification for digital video is identical to HDMI – 1920x1080p @ 60Hz, with a maximum data rate of 10.2Gb/s. Practically speaking, the maximum transmission distance is likely to be realised with

shielded cable, particularly Cat6 types. This is why some manufacturers are now recommending Cat 6 STP or S/ UTP cables with their HDMI and DVI extenders. System performance is more reliable over longer distances. (Cat 6 cable is also the basis of the DiiVA structured wire system adopted in China for whole-house AV distribution). As our industry shifts to smaller, denser multifunction AV connectors – particularly to accommodate the expanding crop of tablets, ultrabooks, and smartphones – structured wire distribution systems will continue to play an important role. And successful AV extender projects will depend on proper selection and correct installation of the right category cable and RJ-45 connectors by systems integrators. Who knows? In the near future, we may see 4K video, spatially mapped surround sound, control signals, metadata, and gigabit Ethernet all travelling side-byside through higher-order structured wire extenders. All aboard! This article is re-printed with permission from Kramer Electronics. The article first appeared in Kramer CONNECTIONS May 2013 issue. www.kramerelectronics.com

Manufacturing inconsistencies in category wire resulted in situations where 100 feet of one manufacturer’s cable could pass HDTV signals flawlessly, while another brand of cable nearly identical in size and appearance dropped the signal after less than 10 feet.


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TECH TALK Systems Integration Asia October - November 2013

Adapting for 4K Operations: Not for the Faint of Heart Advanced Signal Routing Equipment Can Help By Jeffrey Stansfield and Glenn Garrard What is the next big thing in media and broadcast today? If you attended the recent IBC2013 show in Amsterdam, you were probably bombarded with one answer: 4K resolution and its delivery on Ultra HD (UHD) televisions, digital cinema, and streaming video. Only a few short years ago the industry was focused on digital transition and migrating to HD operations, followed by adoption of 3-D technologies. And now, one of the biggest challenges for today’s media operations and post houses is adapting their infrastructures to accommodate the increased bandwidth required by 4K and UHD formats. In this article, we’ll take a look at one key aspect of the challenge: signal cabling and routing.

A percolating trend

Despite the hype, the industry has a long way to go before 4K becomes widely adopted throughout every aspect of broadcast production, postproduction, and delivery. The production and capture side has made the most progress, with manufacturers such as Black Magic, Arri, and Sony now offering, or on the verge of offering, 4K camera systems. Thus, the era of movies, television programs, or news reports shot in 4K resolution has arrived, but the viewing end has some catching up to do. For digital cinema, many theatre operators are hesitant to spend the large sums required to upgrade their facilities for screening 4K movies in 11.1 surround sound – especially in the aftermath of a 3-D craze that never really caught on with the movie-going public. And even if television stations were permitted the bandwidth necessary to broadcast in 4K, few of their viewers are willing to shell out many thousands of dollars for a 4K-ready TV set. Even with the current barriers to widespread adoption, broadcasters and production companies alike are jumping

on the 4K bandwagon. Although less than one percent of all theaters are equipped to screen 4K movies, many have discovered that 4K titles downconverted to 2K resolution deliver significantly higher picture quality than native 2K material. Likewise, television stations are viewing the ability to shoot news footage in 4K as a key marketing differentiator. In the postproduction and editing realm, the high-bandwidth demands of 4K mean significantly greater requirements for storage and a larger capital outlay, since rendering a frame of 4K material can take up to 10 times longer than the same frame shot in HD. However, another new trend — the merging of production and post production into collaborative joint ventures that pool resources — is helping these service

four times as many SDI cables as an HD signal, it’s easy to see how the costs could add up. Also costly is the need to upgrade to super-high density micro HD adapters that can handle the full range of embedded audio levels, from 7.1 to 11.1. One approach is to offset the additional cabling expense with high-quality, highdensity patching equipment. Simply stated, video and audio patch panels or patch bays offer a set of circuits that can be interconnected using patch cables, in a convenient and flexible manner. They provide a centralized and convenient location for engineers to rapidly patch audio and video signals without having to plug cables into individual systems and equipment. An example of this type of high-density patchbay is shown in Figure 1.

Front panel of high-density patching system.

Rear connection panel for high-density patchbay.

providers cope with the growing demand for 4K titles and their downconversion for digital cinema.

Cabling and routing considerations

Probably the biggest consideration for media operations as they adapt to 4K is the expense, especially in the realm of cabling and signal routing. When you consider that each 4K signal requires

In a 4K postproduction environment, for instance, patch panels that can support micro HD and embedded audio enable engineers to configure editing bays with monitors rather than expensive and high-powered computers, with cables connecting to a single machine room. The patchbays in the machine room provide a centralized location with which to manage monitoring equipment in


When you consider that each 4K signal requires four times as many SDI cables as an HD signal, it’s easy to see how the costs could add up. One approach is to offset the additional cabling expense with high-quality, high-density patching equipment. Simply stated, video and audio patch panels or patch bays offer a set of circuits that can be interconnected using patch cables, in a convenient and flexible manner. each editing bay, saving time and effort. Simply by re-routing a few patch cables, they can configure each bay to perform specialized tasks using different NLEs or motion graphics systems.

Conclusion

Even with the advances in patching and routing equipment, converting an HD operation for 4K is not a trivial matter and is one that is most easily approached with the help of a qualified service provider. There are many important considerations, such as choosing

4K-compatible monitors, which legacy equipment can be kept and which will need to be replaced, the correct waveform vectorscopes, and the cabling and routing configurations to support it all. Since 4K is such a new format, there are few testing capabilities and no set industry standards for measuring the signal. Therefore, consultants who are closely tied into current standards efforts might be your best friends on this journey.

With the proper roadmap and a clear understanding of how the 4K workflow will fit into the existing operation, media organizations representing the full gamut – from production to postproduction and distribution – can prepare for the coming 4K wave and take advantage of opportunities as they present themselves. Jeffrey Stansfield is owner of Advantage Video Systems and Glenn Garrard is CEO of Bittree.


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TECH TALK Systems Integration Asia October - November 2013

Digital Cooking: Get more Fiber in your Diet By Betrand Jenner and Aaron Lange You may have caught our last Digital Cooking article where we aimed to spell out the ABC’s of using Twisted Pair (Cat5/Cat6/Cat7), along with the journey this convenient cable has “travelled” over the years from IT networks to Analog Video transmission, and now into the Digital Video realm for HDMI, DVI, and even new signals like IR, RS-232, and Ethernet. This time around, we stay in the cable soup, but divert to a more pure and lean variety, which is ideal for passing the newer signals of DVI, HDMI, and Display Port: FIBER. Elderly people are commonly encouraged to take in substantial amounts of fiber in their diet to keep digestion flowing smoothly; us in the AV field should consider adding more fiber in our diet as well, to alleviate all the headaches which can be caused by Twisted Pair, and provide a smoothflowing path for current Digital AV as well as the new upcoming HDMI 2.0 and Display Port 1.2. For many years Fiber Optics have been used in the Telecom industry and always were looked upon as the crème de la crème transport media, almost restricted for cross continent communications and people playing with light in space suits. But did you know that fiber optics are used in cars? Yes, cars, because plastic Fiber doesn’t rust and has also good mechanical properties. Glass Fiber are reserved for long distance communications, but plastic Fiber is quite common in the consumer world, with the best example being Digital Audio TOSLINK thanks to Toshiba. The Copper vs. Fiber war (or race, I should say) has existed since the beginning and is not over. Where Fiber settles speed and distances, copper will follow with better electronics and ‘not-so-cheap anymore’ cable. Costs play a big role in which media is chosen for your application. Copper prices have been crazy since 2002 and Fiber prices have dropped (plastic or silica

substrates). What Fiber has gained from lately is the economy of termination: connectors and ways to terminate fiber have become universal and affordable. Now, a lot of solutions developed by the industry rely on a cleaver-only operation; it’s not that fusion splicing connection is gone, but it is limited to long reach or contiguous lengths. In many cases, you will pull only the fiber trunks or ‘cable’ and hire a field termination team, or you will just pull pre-terminated Fiber assemblies. This Copper vs. Fiber war/race is ruled by telecoms and networks: CAT2 cables could transport up to 4 Mbps data, then CAT3 up to 10 Mbps (Ethernet 10BaseT), CAT4 up to 16 Mpbs (Token Ring), CAT5 up to 100 Mbps and CAT5e up to 1000 Mpbs. You will notice that CAT6 or CAT7 have no relationship with Ethernet or other network standard! Fiber on the other hand, has been used to transport different protocols from 25 Mbps, then 100 Mbps, 155 Mbps, 622 Mbps, 1Gbps, 10Gbps and lately achieving 100Gbps. And guess what? Copper 10Gbps already exists but doesn’t attain the same distances. One very important thing to keep in mind when deciding with customers how to upgrade them from Analog to Digital, is the budget and whether it is possible to switch over to Fiber now, rather then trying to use the existing cable infrastructure. By now, you probably have already heard about the new specifications for HDMI 2.0 and DisplayPort 1.2. These new signal types are bandwidth-eating monsters, requiring more than 18 and 21 Gigabits per second respectively. What an appetite! This means that all of the current Twisted Pair cables in current applications simply cannot work with these new signal types. It’s better to just swap over to fiber now and save the headache. If you are currently working with clients wishing to upgrade to Digital, Fiber

Optics cables are divided in two groups: Single-Mode Fiber and Multi-Mode Fiber. Their bandwidth and applications are not the same, and like CAT cables, they have different TIA/EIA standards. OM1, OM2, OM3, and OM4 are used for Multi-Mode Fiber and OS1/ OS2 are used for SingleMode Fiber. As you can see from Fig.1, the Core of the Single-Mode is much narrower than Multi-Mode (although the cladding is the same). OM1 is 62.5μm and OM2, OM3, OM4 are 50μm. Where they differentiate most is the bandwidth using laser wavelength between 850nm and 1300nm (the color of the laser itself). But this is all about the physics; what you need to understand is the way the fibers are terminated: as the Multi-Mode Core is thicker than the Single-Mode Core, it can support many splices or cleaver cuts, whereas Single-Mode can only use fusion splice with a ready-made pricey pigtail (assembled and tested in a factory). See Fig. 2. So, Multi-Mode has more mechanical tolerance than Single-Mode Fiber because of the way the light beam is sent through the fiber and the way it is constructed (See Fig. 3).A few nanometers off, and you don’t have any light at the Single-Mode connection, where you still have signal with MultiMode. Single-Mode also uses expensive laser modules compared to the LED and VCSEL used by Multi-Mode. Copper connections have been chasing after Fiber distances. Five years ago, any DVI or HDMI extension longer than 50m needed fiber transport. With the introduction of HDBaseT™, these connections have been extended to 100m, and even 180m for the long reach modes. That’s less market share for Fiber extension, especially for Multi-Mode Fiber extenders, where most vendors are carrying DVI & HDMI signals up to 300-500m (extreme distances of up to 2600m can even be reached). The typical extension distance for Single-Mode Fiber DVI extenders is up to 10 Km. If


you conduct a little product comparison, you’ll see that not many manufacturers offer HDMI because HDMI or DVI-HDCP requires two-way communication in a critical way, as HDCP checks answers from the display every 2 seconds. Taking a quick glance at the different solutions available on the market to extend DVI or HDMI, you can classify them according to the following factors: • Single-Mode or Multi-Mode extenders • DVI (one-way communication) or DVI-HDCP/HDMI (two-way communications) • 4 strands of fiber, 2 strands of fiber, 1 strand of fiber • Whether an additional CAT cable is used for DDC & HDCP communications HDMI products have always been more expensive than DVI, not only due to the licensing and technology used, but also because it needs twoway communication. Another aspect you need to consider is the number of Fiber strands used. Equipment using one strand of fiber costs more than those using two strands or four strands. It might sound odd to minimize the number of strands when you have only one DVI link, but when you have 64 Fiber inputs on your matrix, the fiber termination budget is relatively much higher when comparing single strand to multiple strand. Plus, with each extra strand of fiber it takes per channel, it substantially increases the potential for failures in termination, and reduces the redundancy in your system. Another technical aspect brought with the two fiber solution (1 TX, 1 RX) is the use of SFP modules, or Small Formfactor Pluggable module. The SFP module includes the media converter (optical converter) and the connectors: it determines which connector and which fiber type must be used. It might sound versatile as you can mix Single-Mode and Multi-Mode transmissions from the same input or output board in your matrix, but these tiny modules are costly, so if you have a fully loaded board, the budget will be higher than a fixed media type.

Our final “dietary” comment to you is this: Today’s market offers a big variety of Fiber products, and using Fiber is very reliable and has many benefits. It is nearly future-proof for next-generation signals, impervious to EMI, and easy to install. And the cherry on the cake: you can pull fiber in conduits along power in many countries (which is not allowed with copper cables!).

This article is contributed by Bertrand Jenner, Lightware Visual Engineering Asia Technical Director and Aaron Lange, the Sales Director at Lightware Visual Engineering Asia. You may get in touch with them at bertrand.jenner@ lightware.asia and aaron.lange@ lightware.asia respectively. SIAsia thanks them for their contribution.

Fig. 1

Fig. 2

Fig. 3


40

INDIA & ME NEWS Systems Integration Asia October - November 2013

Atluri Agencies bring atdec mounts to India

Sreecharan Atluri and Deepti Atluri witih the ATDEC India mounting solutions

With a view to bringing suitable mounting solutions with latest technology but at affordable price points to Indian ProAV market, Hyderabadheadquartered systems integration major Atluri Agencies has set-up an exclusive mounting solutions enterprise in association with atdec Australia. Formed as ‘a sort of a joint venture’ with the Australian major, atdec Mounts (India) Private Limited, the company showcased its latest solutions at the inaugural InfoComm India show in Mumbai.

“Being a systems integrator, we deploy many systems, particularly video solutions, display solutions or video walls etc. However, we always struggled to find right mounting solutions at affordable price points with better specs. We either had to go for expensive solutions coming from outside the country, or fabricate locally made material which is not guaranteed of quality,” Sreecharan Atluri, Managing Director, and Deepthi Atluri, Executive Director of the company told SIAsia. “We have, therefore, been actually exploring the global market for a suitable solution for India,” they said. “It is in this light, we found that atdec solutions met our requirement,” they explained, “considering opportunities in the business, we decided to set-up an exclusive entity that addressed the potential.”

products and solutions offered by the initiative are said to be of suitable specs and affordable price points that are taken by Indian market. “We are targeting hospitality, healthcare and education segments to promote these solutions- which match the global leaders in terms of sophistication and strength but at the same time come at comparatively lower costs,” explain the Atluris. Understandably, it couldn’t have asked for a better platform than InfoComm India to get its message across the market segments. “InfoComm India event being the only focused Pro AV show, we decided to demonstrate the solutions there. We hope it augers well for the initiative,” the Atluri couple added. www.atluriandco.com

The result is the birth of a separate company for mounting solutions. The

Abu Dhabi, Dubai, Doha emerge top ICT buyers Information communication technology (ICT) – widely accepted as the converged domain entity of AV and IT – is apparently making it big in the Middle East, particularly the UAE and Qatar. According to the findings of a survey report by Ericsson Middle East and North Africa (MENA) Networked Society City Index, these cities emerged highest rankers in terms of high ICT infrastructure, and usage of ICT services. The first edition of the report was released as part of the Ericsson Networked Society Forum held at Atlantis, The Palm Hotel in Dubai. The event attracted key leaders in the ICT industry from across the MENA region. The report is based on the Ericsson survey of a total of 11 cities from MENA and aimed at gauging the market maturity levels for ICT embracement. The cities covered in the survey – besides Abu Dhabi, Dubai and Doha –

included Amman, Beirut, Cairo, Jeddah, Riyadh, Khartoum, Istanbul and Muscat. A total of 28 indicators categorized in two distinct dimensions – maturity of ICT usage, and benefits from investment on ICT – have been used to measure the total benefits from social, economic and environmental point of view. One of the key findings of the report is that the 11 cities generically showed high ICT maturity levels in comparison with major cities in the global City Index report. Further, the report also points to considerable opportunities, yet to be capitalized on, to leverage the socioeconomic benefits from this high ICT maturity level. “ICT has become an integral part of our working environment and will continue to be an important resource for business growth,” said Anders Lindblad, President-Region Middle East and North

Africa at Ericsson. “The environment of entrepreneurship and innovation is enhanced by ICT as it provides the tools and infrastructure that make it easy for entrepreneurs to start a business.” The report also highlights the increasing influence of ICT in supporting entrepreneurial activities within the region in that a number of startup businesses and entrepreneurial innovations being launched are leveraging ICT- some of the best examples being video streaming, e-commerce and cloud services in professional AV segment. An interesting aspect of the findings is that as much as 79 per cent people in Amman use Internet for work, while Muscat and Doha are just close at 77 per cent and 62 per cent respectively. www.ericsson.com/thinkingahead/ networked_society


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INDIA & ME NEWS Systems Integration Asia October - November 2013

Middle East ICT under transformation, says IDC

International Data Corporation (IDC), the global IT research firm has said in a survey report on the Middle East business network services market that the region will see a transformation in 2013. The survey which has studied the key markets in the region included Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, KSA, and the UAE. According to the research major, 2013 will see a transformation in the Middle East in regard to both the demand and delivery of communications services. Cloud, mobility, social media, and M2M will shape communication strategies for organizations in the region. Service providers would need to expedite the realignment of their product and service portfolios to match these market opportunities. “They must continue to evolve, from being just a communications provider to being an enterprise solution provider with the ability to offer innovative and bundled solutions,” Senior Research Analyst

Bhanu Chaddha, Telecommunications, IDC Middle East, Africa, and Turkey was quoted as saying.

IDC’s CIO Summit in Jeddah: Saudi Arabia's most influential ICT decision makers converged in Jeddah for two days on 17 and 18 September for the third annual Saudi Arabia CIO Summit. The two-day Summit themed ‘Seize the Moment: Transform, Innovate, Collaborate’ debated a powerful mix of topics that included '3rd Platform' technologies, and the transformative role of ICT in urban development projects, besides subjects like Big Data, consumerization of IT, next-generation datacenter strategies, and consumptionbased IT model. "By presenting a strategic platform for discussions on ICT in Saudi Arabia, IDC is committed to delivering pioneering, actionable insights into the very latest global trends and ICT best practices, equipping those CIOs in attendance

with all the tools necessary to drive unprecedented efficiency gains across their organizations' processes," says Abdulaziz Al Helayyil, Country Manager for Saudi Arabia. According to him, emerging technologies and models such as cloud, mobility, and social business are beginning to see strong demand and adoption across the kingdom. "The overall maturity of the Saudi market is increasing due to demanding, uncompromising, and more aware customers that understand the importance of IT in driving overall business growth and stability," says Jyoti Lalchandani, Group Vice President and Managing Director of IDC Middle East, Africa, and Turkey. According to the research major, the Public Sector IT spending in Saudi Arabia is expected to touch as much as US$1.09 billion in 2013, up 15.1 per cent on 2012. www.idc.com

Bosch Security Systems demonstrates breakthrough technology

Bosch Security Systems recently conducted a ‘product introduction day’ in Bengaluru. Continuing from its campaign a few weeks ago in the national capital, the security solutions major organized a massive programme that had a large audience of professionals and Bosch Security Certified Partners from across the country, and key Bosch Security executives from Singapore flying in for the purpose.

As part of the programme, the company unveiled the new HD Starlight (720p and 1080p) surveillance cameras – Flexidome and Dinion – besides Bosch Transcoders; MIC 550 Series cameras specially developed for harsh environments and Bosch video management systems (BVMS). The highlight of the programme, however, was the live demo of the systems. Bosch product specialists

demonstrated the capabilities of the technology to crystal clearly transmit live and recorded videos from cameras located in three different countriesunder challenging lighting and bandwidth.

The new Intelligent Video Analysis (IVA)enabled HD and HDR cameras, using Content Based Imaging Technology (CBIT) optimize a dynamic image based upon meta data generated by the IVA. Further, their Intelligent Auto Exposure mode ensures there is no over-exposure when there is no back light correction while the Intelligent Dynamic Noise Reduction (iDNR) removes noise artifacts so effectively that compression efficiency is very high. This results in reducedbandwidth streams that still retain a high image quality. The camera then provides the most usable image possible by cleverly optimizing the detail-tobandwidth ratio.

Mohandas M launching the Starlight Camera

More, Bosch’s Dynamic Transcoding technology ensures viewing the video immediately-anytime, anywhere and crisp and clear, even under challenging lighting conditions. The demo of crisp and clear real-time streaming of live and recorded video under challenging lighting conditions held the audience captive. www.boschsecurity.co.in


44

INDIA & ME CONSULTANT’S SAY Systems Integration Asia October - November 2013

Focusing on SIAsia: What is your view of the current state of Indian AVSI industry - in terms of dynamism, ability to harness latest technology, skilled and certified talent?

Among the many consulting firms from the Mumbai circuit, ADJM Technologies is one that has made an acclaimed name by sheer perseverance and some credible testaments to speak for. Founded by Anand D Mistry-CTS, with 15 years of expertise in the industry, the AV design-build enterprise has firmly established itself in the country’s AV stake. SIA interacts with Mistry to know more about their focus and goals. Excerpts:

MISTRY: Indian AVSI industry is certainly very dynamic- it is gaining in competencies to understand and absorb latest technology, and is willing to explore the domain for more. While the growth factor is clearly visible, it is also perceptibly subjective. In that a majority of the industry stakeholders like MNCs and PSUs, and those having interests in education sector are willing to invest in quality solutions. However, there are significant sections of the industry that are still at the L1-based quotes status where there is a possibility of compromising majorly on the quality of solutions taken - particularly in the Government sector, and some corporate sections. Another grey area is the availability of skilled and certified human talent. The industry clearly doesn’t have adequate number of skilled and certified professionals, and the efforts to improve this area are far from required. So, a long way to go before we claim we have a credible index of human talent. A very discomforting, so to say, situation is that there are professionals who are rich and famous, and by virtue of their brand pull, they force expensive and unauthenticated designs on the end-users. By the time they realize, it turns too late for them, and they tend to cut/copy-paste designs which many a time results in incongruent designs and project implementation. I’ve seen the name of Microsoft in the tender for Oracle, or vice-versa designed by a famous AV consultant; and there can be

many. Situations like this contribute to dubious distinctions of the industry. It’s painful. SIAsia: What technologies you think are driving the industry today? MISTRY: In today’s scenario, most technology deployments are revolving around digital, wireless,HD, 3D and 4D. One or more from these band of technologies will impact AV installs for at least the next few years to come. SIAsia: What do you feel as the biggest challenge facing the industry today- technology awareness, access, expertise or budgets? MISTRY: Awareness, yes, to a significant extent. Most people, though tend to appear well-informed are not really so! It’s a major challenge. Educating the customers on the latest technology trends is an equally big challenge. However, this challenge is offset to a good extent by easy access to technology - thanks to the increasing tendency among manufacturers to impart free training on their latest product, solutions, and thereby making our access to technology rather easy. Simultaneously, initiatives by bodies like InfoComm also help a lot in this regard. One just have to be keen about these programmes. Expertise - we already discussed. That we do not have adequate number of skilled and certified professionals, the expertise quotient is understandably not on par with the global standards. More, because of this lacking, it sometimes gets to complications like I discussed earlier.


building relationships Budgetary concerns, of course there are. The volatile nature of Dollar vs Rupee has been having a clear bearing on the product specs which is surely concerning. This may sometimes become a compromise as well. SIAsia: Has the emergence of MNC establishments been a contributing factor to the growth of AVSI industry in the region? MISTRY: Yes, to a large extent. The MNCs’ way of communicating with their target audiences have changed the mindset of both AV users and solutions providers in the country. It resulted in the users’ willingness to invest in technology, and solution providers exploring newer areas of the domain. SIAsia: Would you associate ITES and AVSI in any aspect? if so, what are the areas that are similar or overlapping? MISTRY: AVSI and ITES domains are two separate giant domains by themselves but delicately linked with each other. They do have inter-dependencies but not majorly. Common areas of overlapping are video-conferencing applications, control room and systems, which need WiFi as an indispensable and interconnecting element. There are many such areas. SIAsia: Would you be able to quantify the worth of Indian AVSI industry? MISTRY: Very very difficult to guess. The very nature of the industry doesn’t quite allow for such an exercise. Even if one does, it stays way away from being precise. There has been no authentic effort or estimate by any agency.

SIAsia: Even in that light, how much business you think the industry is generating annually? MISTRY: My estimate, though not guaranteed of precision, is it must be a minimum of 500 million dollars every year. SIAsia: Not many AVSI equipment manufacturers are setting up direct presence in the country- what reasons you see for this? MISTRY: Actually, most of the wellknown manufacturers already have their direct presence in the country. Some majors who had been experiencing impressive demand but did not have a direct presence have set-up their presence in the recent past, or are in an active mode of making it. There are at least half-a-dozen examples. SIAsia: Would the manufacturers' making their direct presence here help the cause of the industry - either directly or indirectly? MISTRY: Yes, to a great extent. It brings multiple benefits. It helps source latest products and service support easily. Manufacturer support is always a major factor in developing trust in a product and drives the integrators’ as well as the users’ mindset to look for more and the best- this surely contributes to the cause of the industry. SIAsia: How has ADJM contributed to the cause of the industry in the region? What specific initiatives? Would you please elaborate? MISTRY: I have been in the industry for over 15 years now, and seen the industry growing from strength to strength- from

the time when a few select SIs were struggling to mount a projector to a ceiling and connect the other end to a computer. The job of an SI actually began at that point where multiple AV devices were to be interconnected using a single interface. At ADJM, we promise and strive to deliver latest technology solution keeping the customer requirement and their budget in view- without compromising on quality and building a life-long bond. We seek to continuously upgrade our skill sets through participation in conventions and taking to workshops and training initiatives by different manufacturers. By virtue of our expertise, we provide design, build solutions for boardrooms, conference rooms, telepresence suites, video conferencing set-ups, training rooms distant learning centres, auditorium/ convention centres, automation and intelligent lighting, besides high end residences and home theatres. We employ across the country around 50 professionals who comprise some of the most talented and experienced AVSI specialists in the country. Most of them hold highly acclaimed certifications such as those from InfoComm, AMX, Crestron, Extron, Biamp etc. SIAsia: What do you see as the way forward for the industry? MISTRY: It’s both simple and straight. We need to upgrade ourselves continuously with the latest technology concepts and solutions in action. We need to imbibe a more professional approach; develop more skilled and certified professionals - that’s the only way to develop competencies and seek positive growth. www.adjm.in


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INDIA & ME INSTALLATIONS Systems Integration Asia October - November 2013

The St. Regis Saadiyat integrated audio-visually Genesis Integration takes the honour at the ‘Island of Happiness’ By Ram Bhavanashi

FACTFILE

Client: Tourism Development and Investment Corporation Design Consultant: CKR Engineers and Electro Media Design Client Representative: Mirage Mille Development Quantity Surveyor: MLC Quantity Surveyors Main Contractor: Al Habtoor Leighton MEP Contractor: BK Gulf LLC Fit-Out Contractors: Khansaheb and Hamilton Project Management AV systems integrators & installers: Genesis Integration Digital Signage & Interactive TV system integrators & installers: Genesis Integration AV Project Commencement: March 2011 AV Project Commissioning: March 2012 AV & HITV Project Size: 10M AED (Over 2.3 million USD)

The St. Regis Saadiyat Island Resort off the coast of Abu Dhabi – the latest Middle East expression of the celebrated luxury hospitality brand – exudes all the grandiose the group characterizes. Commissioned recently to the awe of its admirers and discerning leisure lovers, the hotel and resort appears much in tune with the connotation of the term Saadiyat Island – ‘the Island of Happiness’ – by means of an exhaustive blend of audio-visual technology. The honour of integration is taken by locally-headquartered SI major Genesis Integration. SIAsia presents an exclusive for this issue of InfoComm MEA special. Read on:

In the ‘Middle’ of ‘Happiness!’

Speaking in high terms, Saadiyat – we are told – connotes ‘enlightenment’; and in generic expression, it means ‘happiness’ which is why the Saadiyat Island, the 27-sq km land mass just 500 meters off the coast of Abu Dhabi, with all its lavish embellishments created in an environmentally sensitive philosophy, is

referred to as the ‘Island of Happiness.’ Part of the grand vision ‘Abu Dhabi 2030’ that seeks to develop the UAE capital Emirate as one of the leading tourism destinations in the world, besides developing an elite residential community, the project has as one of its stately acclamation The St. Regis Hotel and Resort. The St. Regis Hotel and Resort – part of the global hospitality major Starwood Property Group – at the Saadiyat Island thus ensembles the vision Saadiyat, and the brand identity of Starwood in a very iconic style and bandwidth (read scale)! A total of 377 luxurious guest rooms and suites, all with private balconies – giving either ocean or golf course views and featuring contemporary and chic as well as ethnic interiors – the hotel offers seven distinctly different food and beverage venues, including 55&5th, The Grill- an apparent inspirational statement from the address of the first, century-old The St. Regis in New York. The resort also features the region’s first Iridium Spa, with 12 treatment rooms; the


"St Regis Resort Abu Dhabi, is one of my favorite AV installations, the beauty of the system is that you do not see the AV equipment, but feel it in the atmosphere. The lobby music is perfectly rendered, but you would strain to find the speakers in the double-height spaces. Speakers in the ballroom render clear crisp directed sound. The many thousands of meters of UTP and Fibre cable throughout the banquet facility ensure video and audio is distributed and routed lossless from sources to outputs, the whole hotel pleasing to senses from an AV point of view. I take my hat off to Jeff Loether and Rob Hendricks at EMW for the thought they put into the original design specification.”

- Tony Abou Jawad, Director of Genesis Integration

Sandcastle Club, a thoughtfully-crafted children’s club; The St. Regis Athletic Club with state-of-art equipment and five swimming pools, besides an impressive banquets and events area that includes the imposing Regal Ballroom, a 3000sqm facility. The Hotel is also home to Caramel Restaurant and Lounge, KOI Restaurant and Lounge and Crystal Lounge – a trendy night club chain out of UK.

• Converged IP-based control systems on Digital Media • Converged digital signage systems • Portable and Fixed Video Conferencing Systems • Spa Suites • Flexible, modular and divisible Conference Center / Wedding Hall • Broadcast set-up for the Conference Center • IPTV systems for the entire Hotel

The Task Exhaustive

All this within a space of mere few months - to be in time for the Abu Dhabi F1 autorace, since the rooms were to be occupied by the high-profile guests participating or attending the mega event. The challenge was monumental, a massive coordination as various elements of AV, interiors, acoustics and final finishes had to be strictly coordinated, approved and synchronized.

To be in tune with the ambitious scale of the Saadiyat ideation, the hotel’s technology deployment needed to be exhaustive and cutting edge while being fast on time. Thus, when Genesis Integration LLC, a regional AV system integrator, was commissioned for the prestigious project, it was more of a challenge. For, it was tasked to design in fine detail, procure, install, test, commission and train resort personnel on the AV systems for: • High density, flexible Meeting Rooms • Completely modular Conference Rooms • Centralized IP-based Background Music Systems

“As in all such iconic projects, there were indeed stressful times,” acknowledges Tony Abou Jawad, Director at Genesis Integration, who was deeply involved with the project from commencement to commissioning. “Timeline pressure was of course high on us, among

other contractors,” he explains, “while expanse of the install area itself was one challenge, some exigency changes & replacements posed testing situations.” According to him, that various spaces of the hotel like the conference center, business centre, specialist meeting rooms, banquet hall, multiple restaurants, wedding and high-end suites were all spread over a vast area of several thousand square meters, and in different buildings, it required kilometers of wiring and networking which made it a formidable task. “Thousands of meters of copper and fibre were to be hidden within the civil and interior fit-out works; the amount of cable was so vast that special cable trays had to be provided in the parking basement below the ballrooms,” explains Tony. That the time stipulation was a big thing, Genesis had to deploy multiple teams working in different areas simultaneously which meant coordination and reporting amongst them was another big task. Apart from the IP and digital media systems, the fact that the hotel had an interactive TV system end point in every room meant that the project management heads had to keep all the trades moving like an orchestra, lest the music stops. According to Shahzad “Chaz” Ather, Business Development Manager for Genesis, the SI teams were split into three distinct groups; Infrastructure, Installation and Commissioning. The activities of these teams were spread on a thin timeline schedule by the Genesis Project Manager to deliver the stipulated solution in a quality and timely manner.

The Install Expansive The 3000 square metre Regal Ballroom is an ideal venue for conferences, exhibitions, grand occasions an events in Abu Dhabi. Equipped with state-of-the-art lighting and sound equipment, the ballroom is also supported by an impressive boardroom, four meeting rooms, a majlis and an event's office.

In what is apparently one of the largest AV installs in the region, as also for Genesis Integration, The St. Regis Hotel


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& Resort features a very expansive spectrum of AV systems and solutions. For instance, the one single aspect of Interactive TV system having end points in all the rooms (there are as many as 377 luxury suites and guest rooms, let alone other spaces!) meant that the install of systems scaled to that number. This exemplifies the vast expanse of the AV systems and solutions required across the venue. Consider this: The hotel facility features as many as 172 units of CVS4 four-inch coaxial ceiling loudspeakers from Tannoy that are complimented by a total of 93 units of CMS 601 BM 6-inch ceiling loudspeakers; 26 numbers of Di5 outdoor architectural speakers with K-ball Mounts; and four each of CMS 401e ceiling loudspeakers and I7 compact line array speakers - all from Tannoy. • The hotel also features a total of 95 units/systems from Crestron that include as many as 36 TPMC-4SM 4.3-inch touch panels with room scheduling; 14 units each of CenIDOCV-DSW iPod wall-mount Docs, and ABAR-1 balanced audio receivers, besides control processors; BMS interfaces, Cresnet Port Modules and IR Emitter Mini Connectors. • Further, the hotel features as many as 74 Bose Free Space 360p-II landscape speakers for ‘outdoor speakers area’ spread across the premises; 70 systems from BSS Audio comprising 35 Blucard-OUT four-channel DSP analog output cards and 20 Blucard-

Tony Abou Jawad, Director, Genesis Integration

Shahzad “Chaz” Ather, Business Development Manager, Genesis Integration

The Boardroom

IN four-channel DSP analog input cards; eight Blu-120 audio digital I/O expanders; and four each of Blue-800 and Blu-80 audio DSPs with CobraNet. Also, augmenting the audio ranges are as many as 52 units of PJ-304 architectural speakers and one unit of H-1 interior design speaker from TOA. • The display task in meeting spaces is entrusted to an 82-inch fixed wallmount screen from Draper (253608), that is complimented by a 52-inch and 42-inch LCD TV with (OFE) speakers while the video component is tasked to a Mitsubishi HC3800U (HC4000 US model) digital video projector • There are multiples of Ashley amps; B&W speakers and subs; Denon AV receiver and Blu-Ray players and more, contributing to the AV experience of the guests That’s not all, consider the expansive banquet facility: • The Banquet facility features as many as 60 units of Control 322 CT 12-inch speakers and an even numbers of MTC-300BB12 back boxes for holding the 322CTs from JBL. Complimenting the JBL range are 60 more units of CMS 601-BM 6-inch ceiling loudspeakers, and 28 units of CVS4 four-inch coaxial ceiling loudspeakers from Tannoy. These are augmented by four units of Tannoy IW4DC in-wall speakers with BackCan.

• As many as 93 units of Crestron comprising touch panels, switchers, I/O cards, room controllers, and control processors, are complimented by a total of 48 units of BSS Audio DSPs with similar specs like those at the hotel. • Digital signage tasks are taken by a total of 37 units from Symon comprising Media Players, other hardware and software components. • Fifteen each numbers of Bosch LBC 3200/10 indoor/outdoor Line Arrays and Bose Free Space 360p-II outdoor speakers augmenting the audio reproduction to the spec’d experience. • The banquet hall features not three, not four, but as many as seven Draper Paragon E (114209) 270inch motorized projector screens for content projection, each coming with extended black drop, and fixed with a customized Draper Torkstar rigging system. If that wasn’t enough, a 133-inch Access V 102184L recessed projection screen has been added to augment the video projection system. • The display tasks at the facility is also taken by one 82-inch Samsung 820 DXn LCD that is complemented by three 52-inch P521 LCDs, and two 46inch P461 LCDs from NEC.


• The video capture task is carried out using four Sony EVIHD1 1080p Full HD PTZ cameras focused at the attendees and the presenter, while the video projection job is handled by five Christie HD10K-M, 3-Chip Full HD DLP projectors, each with a brightness of 11K center lumens. The five projectors are installed on rotating projector lifts, so that any of the seven primary projection screens can be used depending on the intended orientation of the room. For the 133inch recessed screen, a Mitsubishi WD-620U 4000 ANSI lumens wide format DLP projector is more than sufficient for the requirement. • The audio capture tasks are handled by six Clock Audio C3100 Table cardioid gooseneck microphones with SM20 shock mounts. One ClearCom KB-701+HLI-2W2 one-channel wallmount push-to-talk speaker/mic station with module also does the audio capture job while a combination of six ClearCom HBP-2X+CC-40 IP intercom headsets and one ClearCom HMS-4X IP Intercom Base station augment the voice reproduction jobs Converged Background Music Systems: This was designed on the BSS platform using a mix of speakers from Bose, Tannoy, JBL, B&W and QSC. The entire hotel is divided into different zones with its own music network. The streams can be sent from one location or plugged in from a local location as required. That over 400 speakers have been installed in various locations explains the expanse of the deployment. Digital Media at the centre of experience: The AV install at The St. Regis Hotel and Resort has as its central essence the Crestron Digital Media system synchronization. To be able to achieve the design flexibility towards

allowing simultaneous conductance of multiple events – independent as well as in tandem with one another – as also providing the engineering team with a centralized operational control, the SI relied a bit heavily on Crestron Digital Media and put it to, perhaps, one of the best exemplification. “After years of pioneering digital media technology, The AV installation at the Ballroom Crestron continues to be the one competent minimum,” recalls Tony. “This was a last complete end-to-end digital network minute change and required sourcing solution,” says Chaz. “Since 2009, and airfreighting the racks into the Crestron DigitalMedia has been the country, which wasn’t an easy task.” premiere choice for premiere installers and users.” More, the ceiling of the banquet halls was so high that Genesis had to install Videoconferencing: Videoconferencing five 9-meter high rotatable scissor lifts to systems from CISCO featuring Tandberg lower the massive Christie projectors for C90 HD Videoconferencing codec, and servicing. ISDN conferencing gateway has been installed at the hotel. Also, to ensure optimum sound quality, especially when dealing with Conference Center: The 3000-square microphones and amps in the large meter Regal Ballroom is an ideal banquette space, electrical grounding venue for conferences, conventions, was very critical. “Our team, and the exhibitions, grand occasions and events project consultant, EMW, made sure that of scale. It comprises an impressive boardroom, four meeting rooms, a Majlis all the equipment was well grounded from source through all the cables,” and an event's office. With its ocean Tony explains, “unbalanced systems view terrace adorned with state-ofwhich cause a typical hum and buzz seen the-art lighting and AV equipment, it in consumer audio systems was to be is a compelling option for any visiting avoided at all costs.” business group or a bespoke wedding.

Challenges potential

While time pressures and coordination amongst install teams went without saying, a project of this scale was bound to have challenges of different kinds. “A typical challenge was requesting for special water-cooled racks for some of the Suites so as to keep noise level to a

“The best part of our work was making an audio system that was so impressive that all the yet-unopened F&B outlets, chose Genesis Integration over other options for their AV needs. Five new outlets which include the likes of ‘Caramel,’ ‘KOI,’ ‘BOA.’ and ‘Cristal Lounge’ are currently having their Audio Visual, and some other, systems done by Genesis Integration.”

- Tony Abou Jawad, Director of Genesis Integration

The AV technology ‘happiness’

“Yes, it is fulfilling delight, in terms of technology deployment, and experiencing it,” says Tony. “We have less than 10 hotel references who spent more than 2 million USD on AV Systems,” he affirms. “The money is well spent, and elevates the atmosphere to a level that lets one feel they are in a world-class themed resort.” So, it is apparently an Audio Visual Technology Delight! www.genesis-si.com


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INDIA & ME INSTALLATIONS SSystems Integration Asia October - November 2013

ISI Tezpur sounds anew with ProVA prowess QSC and Audio-Technica make the difference The Indian Statistical Institute (ISI) North-East Centre – set up on the premises of Tezpur University in Assam – recently acquired new competencies in terms of its infrastructural technology upgrades, thereby upping the ante with its three other cousins in the country. Playing central to the upgrade, and thereby taking the honour was Q-sys DSP platform from QSC. SIA provides a snapshot. The Indian Statistical Institute (ISI), a Government of India undertaking institution, has set up its North East Centre on the premises of Tezpur University as the institution’s fourth centre in the country, after those at Delhi, Bengaluru, and Chennai. Youngest of the four, the North East Centre was inaugurated in mid-2011 by the then Union Finance Minister and ISI Council Chairman, and current Honourable President of India Pranab Mukharjee. While the Centre had opened a new chapter of activism addressing the needs and aspirations of people from the region, its communication infrastructure has been a concern with growing requirements. When the institution decided to upgrade its networking competence, it contracted – after a careful assessment of locallybased efficient solution providers – Cineworth Sales and Services for a state-of-the-art audio conferencing system that would integrate with the

existing video conferencing system into a complete AV set-up. As QSC Audio’s system integration partner for the region of Assam Cineworth’s immediate choice was the

audio major’s Q-sys DSP platform, in combination with QSC’s AcousticDesign surface-mounted speakers, CX amp systems, and Audio Technica microphone systems.


entrusted to one Audio-Technica ES915ML15 MicroLine condenser. Augmenting the overall audio capture job are the additional numbers of 2000 series wireless lapel and hand-held systems from the Japanese audio major. Sound reinforcement is provided by QSC’s Acoustic Design AD-S82H surface mounted speakers powered by QSC’s CX302 amplification.

QSC’s Acoustic Design AD-S82H surface mounted speakers

Says Rupjyoti Phookan of Cineworth: “The customer wanted a solution that was future ready, along with a complete user friendly interfacing; anyone with little or no technical knowledge should be able to use the system.” Working in collaboration with QSC’s India Partner, Bangalore-based Pro Visual Audio, Cineworth devised the solution towards meeting the ISITezpur requirement. According to Biplob Saha, Deputy General Manager, Sales at Pro Visual Audio, while the ISI-Tezpur staff had been using the existing video conferencing system, they were not happy with the clarity and comprehensibility of the audio. "They wanted an open system that could be expanded in the future, and so Cineworth suggested Q-sys.” While the Centre’s management did consider other solution providers as well, demos by Cineworth, and ProVA teams convinced it for the future-ready nature of Q-Sys platform, and the fact that the solution is based on the industry standard Layer 3 networking technology. “They were also impressed by the acoustic echo cancellation (AEC) algorithm; that helped the QSC solution score over the competition."

Playing a central role in the entire conference room sound system setup, is the Q-sys Core 250i which is responsible for controlling and managing the process. The high-performance integrated processor manages the system excellently providing a seamlessly clean transition during a change of snapshots. The integrator seeks to explain further that while the processing becomes acutely precise the tonal quality of the resultant signal sounds very natural. The Q-sys core is built with so much DSP power that there is absolutely no second thought required as it feels limitless. The system is managed by a TSC-3 touch panel which has been configured for custom made presets specific for the ISI Tezpur. As for the audio capture function, as many as 24 Audio-Technica ES915C15 gooseneck microphones have been taken into the task. The Chairman’s microphone task has specially been

“It’s the technology and user-friendliness of the system that won this project for us,” says the pleased Cineworth executive. “While we had some competition initially, our pitch for the bid highlighted three advantages,” he explained. “One - the system is based on the latest Layer-3 network technology and that they could seamlessly plug it into their existing network; two Acoustic Echo Cancellation (AEC) is built into the software, so no need for additional expensive AEC cards; three - the system is completely expandable if ever they needed to add additional microphones or even another conference room, it does it with ease, and seamlessly. It was, thus, an immediate win for us.” According to the integrator, the aesthetic appeal of the ambience was accentuated by the sensitivity of the microphones and their placement on the conference table - though the measure meant certain changes in the overall look. “They willingly accepted the change, and were very pleased that they made the right choice going for QSC and Audio-Technica,” says Rupjyoti. www.qscaudio.com www.audio-technica.com www.cineworth.com www.provisuals.in

Q-sys Core 250i


52 Opportunities Abound: ICT calling all shots in MENA FEATURE

Systems Integration Asia October - November 2013

By Ram Bhavanashi

As the interlinked domains of audiovisual and information technology increasingly converge with each other across the world, the emerging domain of ICT is fast expanding, and with multiplied opportunities. The emerging markets of the Middle East region are experiencing the same, and perhaps with better indices than the rest of the ‘AV-savvy’ world. There is a perceived maturity level, and increased business opportunities, courtesy ICT. SIAsia takes a look at the trend.

In fact, the research major’s big prediction for the region was that the business network services market will see a transformation in 2013. The survey studied key markets in the regionBahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, KSA, and the UAE. The transformation will be in both demand and delivery of communications services. Cloud, mobility, social media, and M2M will shape communication strategies for organizations.

able to keep pace with- thanks to the very proactive government’s push and willingness to invest heavily. Evidently, the level of ICT embracement in sectors like Education, Healthcare, and Oil and Natural Gas segments where there is direct involvement of governments has seen some of the most awe-inspiring projects in the world coming up in the Middle East.

The key pointers here are: Even as I was beginning to sort out my intercepting thoughts, and sat down to figure out the shape of this little piece on the Middle East, I had a message splashing on my screen – sent by a friendly source of mine – that the three big cities in the region Abu Dhabi, Dubai and Doha were given a very high ranking in a survey of maturity levels in ICT usage and related investments. The evenly interesting aspect was that while the survey was conducted across eleven cities in the Middle East, all of them were found to be faring much above the global indices. What’s more, the region possessed so much potential and opportunities that much of it is still to be capitalized on. That’s a huge pointer towards a very prospective market happening. Exactly a week before – even as we were busily mapping the Indian AV industry from the platform of the inaugural InfoComm India event in Mumbai – an equally important mapping took shape in one of the perceptibly tech-savvy cities in the Arab land- Jeddah. The mapping, so to say, the IDC’s third Saudi Arabia CIO Summit themed ‘Seize the Moment: Transform, Innovate, Collaborate’ debated a powerful mix of topics that included '3rd Platform' technologies, and the transformative role of ICT in urban development projects, besides others.

• Saudi Arabian ICT market is now at a key juncture in its evolution • Public Sector IT spending in Saudi Arabia is expected to touch as much as US$1.09 billion in 2013, up 15.1 per cent on 2012 • The government's huge investment in ambitious ICT infrastructure projects fuel urban places’ taking to latest ICT for sustainable growth • Evolution of ‘Smart Cities’ is pretty much on, and would be on active mode very soon The survey by Ericsson for its Middle East and North Africa (MENA) Networked Society City Index, aimed at measuring the market maturity levels for ICT embracement studied eleven cities that included Abu Dhabi, Dubai and Doha Amman, Beirut, Cairo, Jeddah, Riyadh, Khartoum, Istanbul and Muscat. A total of 28 indicators categorized in two distinct dimensions – maturity of ICT usage, and benefits from investment on ICT – have been used to measure the total benefits from social, economic and environmental point of view. Studies, surveys and opinions by industry captains as well as market watchers point to one thing: ICT is “the thing” in the Middle East industry today, and it is happening the big way, probably, bigger than the solution providers are

Peter Pauwels, Director-Market Development at Barco Belgium

“The Oil Sector is perhaps witnessing its most vibrant phase ever,” remarks Peter Pauwels, Director-Market Development at Barco Belgium. “This vibrancy today means the business opportunity it offers to solution providers,” he says, adding “Control Rooms; NOCs, cloudbased services all provide a huge opportunity.” According to him, even the other Corporates, and segments like Hospitality have been a massive take on AV/ICT. Peter’s view finds a strong endorsement from Essam D. Fattani, Chief Executive Officer/General Manager at Al Khobar (Saudi Arabia)-headquartered International Design Engineering and Computer Systems (idec).


the corporate; healthcare and academics, they all offer a huge opportunity for digital signage applications. It is up for us to capitalize on them now.”

Essam D. Fattani, Chief Executive Officer/ General Manager at Al Khobar

“Oil and gas, petrochemicals field is growing through one of the best periods known to industry,” he says, “there is a high-level of understanding in the sector about the need to leverage technology, which is why it is willing to invest and imbibe any technology that is latest on the market.” According to him, it’s not just Oil sector, but many others witnessing exponential levels of ICT take. Education domain is growing by leaps and bounds. The domain of digital signage is one huge opportunity. People in Saudi are not used to experience advertising through signage and other digital modes like what it happens in other parts of the world, but they are beginning to realize the power of the medium. “Not just the retail, but mainly

Says Aneeta Gupta, Founder of Dubaiheadquartered ICT pioneer Visionaire, and InfoComm’s Women in AV Award honoree for 2013: “Even outside government initiatives, ICT industry in the ME region saw several successful projects, particularly in hospitality and private education.” “This apart, Middle East is big in telecom and banking too. There may be less large Corporates in the ME as compared to the West and Far East; however, the SMB sector in the region is growing rapidly.” Interestingly, Aneeta is the first woman from the Middle East and outside the US to win the InfoComm entrepreneurial laurel- which itself is a wide acclaim for the region. (Read Separate Interview in VoiceBox). Evidently, the way ICT is bracing up in the region, it has an increasing influence on entrepreneurial activities in that a number of start-up businesses and innovations are being born by leveraging ICT- some of the best examples being video streaming, e-commerce and cloud services. As much as 79 per cent people in Amman use Internet for work, while Muscat and Doha are just close at 77 per cent and 62 per cent respectively, suggest the surveys. “ICT has become an integral part of working environment and will continue to be an important resource for business growth,” Anders Lindblad, PresidentRegion Middle East and North Africa at Ericsson was quoted as saying. “The environment of entrepreneurship and innovation is enhanced by ICT as it provides the tools and infrastructure that make it easy for entrepreneurs to start a business.”

Aneeta Gupta, Founder, Visionaire

While it is evident that ICT is “the inthing” in the Middle East, it is obviously

Saudi Arabia which is leading the show, followed by UAE and Qatar- though from a distance. “Today, Saudi market is so huge that we cannot even address the full demand- let alone expanding beyond,” says Fattani.

Opportunities Vs Irony

While sitting on an immense potential, the Middle East AVSI/ICT industry continues to suffer from a long-time big lacking: Skilled and certified professionals. While the challenge is more or less common to most markets in Asia, it is felt to a level of handicap for many operating in the Middle East- a reason why some are looking for outsourcing the jobs to service providers from outside country. There is an increasing feeling for a major thrust on breeding certified, professional talent from the region. The urge is that institutions like InfoComm could get more proactive for conducting Certification courses and initiatives to expose local professionals to the skill sets required by the industry. “Painfully, there have been no training initiatives to help the industry develop skilled professionals,” points out Fattani. “Though some manufacturers do conduct training programmes on and off, they are far from the required levels,” he says and adds, “Institutions like InfoComm conduct programmes in places like Dubai, Amsterdam, USA, or Australia, but not in our country (Saudi). We need to send our people to those places to get those skills which may not be every time possible due to many reasons. So we struggle.” That’s one big area of concern. This apart, long project cycles due to slow decision making processes are said to be having a taxing bearing on the solution providers. That almost all the AV/ICT projects relate to construction industry, any little delay or halt in terms of construction activity will have its implications directly on ICT solution providers.


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EXHIBITION REVIEW Systems Integration Asia October - November 2013

INSTALL Asia 2013 focuses on knowledge upgrading INSTALL Asia 2013 held concurrently with the 27th edition of PALME Asia, offered both visitors and exhibitors a much needed platform to come together in a place where ideas flowed and sales or competition wasn’t the first priority. Held at the Marina Bay Sands in Singapore, the convention brought together customers, distributors, manufacturers, consultants and integrators in a setting where work and play could co-exist. The exhibition floor featured a myriad of over 160 established brands and companies from over 26 countries

spread over an estimate 5,000 square meters of exhibit space. The show though intimate in size still showcased many new products that were recently launched internationally and which offered visitors from the region to view them up and close. Kudos too to many of the exhibitors who created visually attractive booths. INSTALL/PALME does continue to attract the regional crowd albeit in smaller numbers. Informa continues to put in efforts to attract visitors to the exhibition and though visitorship is smaller compared to the much earlier years of

the exhibition, those who attend the exhibition are there with a purpose. This year, the organisers, Informa, had put in more effort in bringing in seminars and training programmes to help the industry upgrade its knowledge. Almost all of the seminars had very good turn up of delegates including the paid ones. This additional initiative definitely created a buzz within the exhibition and attracted a fair range of regional visitors. This initiative was further supplemented with manufacturer training programmes thus providing visitors with the opportunity to learn, network and share.

Seminar and Training initiatives

Pat Brow of SynAudCon presenting the Core Principles of Audio.

Robert Soo conducting the Houses of Worship Technologies seminar

Ranjit Singh, CTS-D, CTS-I conducting the AV Technologies for the Hospitality Industry seminar

Entertainment Technology Asia (the sister magazine of Systems Integration Asia) got in on the mix by organising the first ever 2-day Core Principles of Audio In-person Seminar hosted by Synergetic Audio Concepts(SynAudCon). With an impressive attendance of 54 delegates from across Asia, the seminar was considered a smashing success. Chua Cong Wei, System Engineer of ElectroAcoustics Systems Pte Ltd, comments, “The seminar is very informative for anyone interested in audio and I would highly recommend it to anyone.” Eric Haslim of PT Citra Intirama, Indonesia reiterates the point, “This is a truly excellent seminar for both beginners and also anyone in the professional audio industry looking for a refresher course. A very down to earth and honest approach to pro audio fundamentals that will provide invaluable knowledge and skills for years to come.” The seminar

was sponsored by Harman and Mahajak and saw delegates from India, Sri Lanka, Malaysia, Indonesia, Malaysia, Philippines and of course Singapore.

Acoustic representative Chris Tsanjoures. Smaart v.7 Di (Dual-Channel Interface) is a simplified, streamlined, two channel version of the standard Smaart v.7 analysis software. Di is a quick, efficient, single transfer function analyser; which is perfect for nimble and precise measurements without the need or demands of multi-measurement and multi-mode complexity. Chris explains, “The cool thing about DI is it’s a bit more of an affordable version and its definitely an easier first step to measurement software for a majority of people as far as Asia goes but I think that there's so many people that are doing day to day measuring of systems where you need something fast to get the job done quickly and you can’t necessarily afford the time or have the need to go and measure things like impulse response and so, even for me, DI really covers 95% of the work that system engineers

Other seminars that were conducted throughout the three days included a one and a half day seminar on Safety in the Entertainment Industry; EcoSolutions for the Entertainment Industry; Room Acoustics Fundamentals by David Marsh of Kinsella Marsh Group, USA; Houses of Worship Technologies; Architainment Lighting Technologies and AV Technologies for the Hospitality Industry which saw a decent turnout of AV managers from the hospitality industry turn up for the talk by Ranjit Singh, CTS-I. Electronics and Engineering Ptd Ltd (E&E) held an introduction to Rational Acoustics’Smaart Live V7 by Rational


will need to do. For Asia as well as the rest of the Pro Audio community, DI just offers more of a fighter jet version of version 7.”

Keeping an Eye on the future

many principals. Highlights included the Hitachi Super Short Throw and Interactive projectors, LifeSize Intuitive Video Centre and Video-Conferencing solutions, Casio Laser & LED Hybrid

The PSC management software that enables the control of the WizarSwitch Integrated Control Switcher

AV Science key personnel

WizPanel-1 Diploma in AV Technology offered by the Nanyang Polytechnic

Another huge step that Informa took for this year's exhibition was to engage the young and those just coming into the industry. Coined as the Education Hub, six schools represented by students and alumni profiled their various industry related education programmes. These were the Singapore Institute of Technical Education, the Republic Polytechnic, Ngee Ann Polytechnic, Nanyang Polytechnic, SAE, and SSR Singapore. Indonesia. These enabled visitors to understand the various certificate and diploma programmes that are specially tailored for the industry and to take the opportunity to upgrade themselves if they so wished. Also within the Education hub was an open area set aside for a series of talks by renowned industry kin to inspire the new generation set to enter into the demands of the profession. The informal setting and presentation provided for interactive sessions.

Show Floor Highlights

AV Science, a company that has been synonymous with Audio Visual solutions over the last 28 years, showcased its complete range of solutions from its

The PK-LNS 10 Touch LED Board

Epson projection mapping capabilities shown at the AV Science booth

“Green” projectors with Double-stacking capablities, Christie High-Powered Large Venue projectors, Sony's Ergonomic portable projectors, AverVision Flexible portable visualizer and Epson projection mapping capabilities. Also exhibited was the Anthro Tablet charging carts, which enable 40 iPads to be charged securely. This would be especially useful in an education environment where teaching with tools such as iPad have become common. AV Science also showcased the PKLNS 10 touch LED Board for the first time in Singapore, having been given distribution rights for the PK-LNS solutions in June.

Comm Products, exhibited its solutions for the Education segment at INSTALL Asia. Talks were also held at intervals at the booth targeted at school personnel highlighting their interactive learning solutions. Amongst its various solutions on display was the enhanced Comm WizarSwitch Integrated Control Switcher that can now be controlled remotely via a PSC Management Software. Also shown at the booth was the Touch Screen Control WizPanel-1 with 16 Capacitive Touch Switches. WizPanel-1 comes with a built-in processor, IR learner, two RS232, two RS485 and two IR ports and features backlit button controls. With the new WizPanel-1, the icons on the touch panel can be re-designed to your specific requirements. The software is easy to program by connecting the RS232 Cable to your USB Cable. The WizPanel-1 package includes the power adapter and user-friendly programming software. The Touch Screen Control, WizPanel-1 can be easily accommodated for Home Automations, Classroom Controls, Corporate Applications, Church Automation, Hotel Rooms and Conference Rooms.


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EXHIBITION REVIEW Systems Integration Asia October - November 2013

5th Shanghai International Digital Signage Touch Technology Show 2013

The busy Intel booth

The 5th Shanghai International Digital Signage Touch Technology Show 2013(DS-Show 2013 for short) was held successfully on September 4 to 6, 2013 at Shanghai world expo exhibition hall successfully. The event attracted more than 500 companies at home and abroad as well as about 11000 visitors. It featured leading brands like Intel, AMD, SAMSUNG, and 56 IQ, RMGNETWORKS, SHUTTLE, Cayintech, Utechzone, Viatech, Quanmax Inc, Phistek Inc, Star Media etc, who displayed digital signage solutions, advertising machines and the latest products such as multi-touch technology. The Taiwanese pavilion with its Splicing processors and 3D fishtank made sure that it caught the attention of the visitors. Intel showcased nearly 20 solutions based on Intel ® atom ™ and core ™

platform for digital signage, including HD broadcast with ultra-low power consumption terminals, intelligent interactive electronic whiteboard, a new generation of passenger information system, which involved supermarket, education, transportation, electronic commerce, business hall, and other areas of the application.

Nowadays, smart, connected digital signage has been widely applied in more and more industry, it is the key technology for the consumer to create

a more personal and vivid sensory experience. Jose Avalos, Intel embedded and communication group global retail and digital signage business director presented on "intelligent digital signage, new consumer experiences" which comprehensively expounded the industry's latest development trend, and Intel’s development of innovation in the field of vision. As an IT giant Samsung, shined brilliantly in the exhibition, demonstrating a variety of display solutions, covering the financial, transportation, hotels, supermarkets, fast food chain industry. Its products were also diversified, including LCD splicing, hotel special TV, digital signage, as well as the transparent screen used to display jewelry, with outstanding effect.


During the show, ZhuoMei HuaShi, a Chinese manufacture, carried 21.5, 32, 42, 46, 55, 82 - inch glass free 3D display products. Most interestingly all their glasses-free 3D products are in short supply, as the current order reached 1 billion yuan. A variety of exhibition industry cooperation activities were also well attended. The 5th Shanghai international digital signage forum lead by Intel, AMD, 56iq networks, RMG NETWORKS and the 2nd open digital signage cooperation salon were very popular. All of these have provided a professional platform for industry people to communicate and learn from each other. The 2nd open digital signage cooperation salon was lead by 56iq networks and attracted manufactures like Seeyoo, Snice, Soyea, Tyloo 3D, etc. The event discussed â&#x20AC;&#x153;Open cooperation, content customization, to reduce cost and discussed the practical problems and future development trend in the digital signage industry . Shanghai international digital signage show is China's largest, most professional event in DOOH industry and has been successfully held five times. It is the platform for domestic new

product display, digital signage industry technology updates and exchange of experience. This exhibition has fully showed application advantages and achievement in digital signage industry, expanded the exchanges and cooperation of digital signage manufacturers, and brought new ideas and comprehensive industry information and more practical opportunities. www.chinadigitalsignage.org

Digital Signage Cooperation Salon

Digital Signage Forum


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EXHIBITION REVIEW Systems Integration Asia October - November 2013

Integrate 2013 Celebrates Busiest Year with Record Visitor Numbers Integrate 2013, in association with InfoComm International and CEDIA, is over for another year in what turned out to be the busiest event in its history. Establishing its position as the definitive annual trade show for the AV and electronic systems industry in Australasia, Integrate received over 4,800 visitors from more than 20 countries over the three days. This represents a

22% increase over last year and 45% increase compared to 2011. Mary Giugni, Exhibition Manager at Integrate stated,""Visitors and exhibitors alike have been extremely positive towards this year’s new format and their support is invaluable.” This year also saw an impressive number of senior decision makers come through

IDT sponsored a 3x3 video wall that featured Chief's latest FUSION Series Ceiling wall mount, for show announcement and messages.

the doors. From sectors as wide as construction, education and IT to advertising/media, corporate and live events. Once again, Integrate hosted a series of educational seminar and training sessions, covering a wide range of topics including a new Manufacturers’ Forum and E-Health Simulation area.


InfoComm University

Some of the highlights from this year’s education program included InfoComm's new Executive Director and CEO, David Labuskes, CTS, RCDD kick starting the seminars with a keynote session on 'Creating the Exceptional Experience'. Dave explained that regardless of the situation, creating an exceptional communications experience is critical and in order to meet the growing demands of consumers, AV and IT professionals need to go beyond the basic requirements of consumers. Importantly, they need to keep in mind that the industry is not about making technology work better; rather, it's about transforming the way people connect. He also informed attendees of InfoComm's plan to put together a task force to improve customer experiences.

“These task forces will be aimed at the changing industry and in order for them to do it, cooperation is needed from the rest of the industry,” he stated. Other highlights of the InfoComm seminars included Kramer's Managing Director, John Ungerer’s presentation on EDID, HDCP and HDMI for Pro AV. A topic on which the need and demand for knowledge is quite high among industry professionals according to John. "I tried to present in a way I would like to be presented,” he stated. John defined common terms such as EDID (Extended Display Identification Data) and expanded on the HDMI software. He spoke about how HDMI has evolved over the years and joked that its no longer a case of Push and Play. It is now a Push and Pray scenario.

Another new feature to this year's university was the Manufacturer Forum where a diverse panel consisting of representatives from AMX, Barco, Crestron, Audio Products Group and Kramer took the hot seat to answer the industry's burning questions. The genesis of a group of manufacturer's coming together and having a conversation with the industry was very informal and it wasn't a conversation from a proprietary point of view. The representatives spoke about the various challenges facing us in terms of signal paths and hardware that are out there. And while some may say the program may need certain tweaks as any new project does, it was still an excellent start.

E-Health simulation

In addition to the seminars, a series of real-life E-Health application simulations were presented for the first time

ever on the show floor. Sponsored by Pro AV Solutions, the E-health feature showcased live and recorded demonstrations from, among others, AMX, Sony, Cisco and Ladell. Designed specially for distance health and health simulation training, attendees were shown first-hand the importance of the technology and how it can integrate across different applications. “Interest has been great especially from the hospitals. They seem to all have a bit of the elements shown here but many

are seeing for the first time what a full system can really do for them,” stated Eilesse Albers, National Administrator for Pro AV solutions.

exhibition and event space. There were also a record number of new products that were launched for the first time in Australia, and in some instances, the

world. Read on for the main highlights that were seen on the show floor.

On the Show Floor The 5th edition of Integrate saw over 550 of the world’s leading brands showcase the latest solutions on the market in over 4,000 square meters of


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EXHIBITION REVIEW Systems Integration Asia October - November 2013

ABtUS moves into Wireless Control systems ABtUS displayed a number of new solutions such as a paint-on screen, a new range of power sequencers and more importantly a welcome upgrade of control systems. ABtUS have been showcasing their touch screen control systems in shows over the years but this year new additions were seen in the form of wireless RF controllers.

The RF controllers are able to perform the same functions as the touch panel and they come in the form of a handheld controller or a wireless panel. Each individual button of the controllers can be customized according to individual user requirements. www.abtussingapore.com

AMX makes Collaboration easy

Graham Barrett with Enzo

While many may think of AMX as a black box company providing behind the scene solutions, the company has now

produced Enzo. A product that aims to broaden the manufacturer's appeal into a larger market while still maintaining the core value of management controls. A device purposefully designed for the collaboration space to easily access content and documents stored on USB, on the web or in the cloud. All without logging on, booting up, having to find the right cable or figuring out how to get to the network. Some of the key features include an “Instant-On” File and Web Browsing that allows access to web content or USB thumb drive files within

seconds of entering the room. End of session Data Purge which eliminates disclosure of confidential information all while being managed and maintained through AMX's RMS. “The idea of walking around with your content is becoming a thing of the past. With Enzo, presentations are becoming faster and easier,” stated Technical Director, Graham Barrett. Enzo will have limited availability in December 2013. www.amx.com

Kramer Electronics listens and upgrades Known throughout the years for their Scalers amongst other things, Kramer Electronics' latest offering came in the form of the VP-773 presentation switcher/Scaler. According to John Ungerer, the Managing Director for Kramer Electronics Australia, the market asked for a change in the layouts of inputs to provide more digital than analogue and with 4 HDMI inputs, 2 VGA inputs, one Composite Video and a Display Port for Macs/PCs, VP-773 was the answer. It comes with HDMI and HDBaseT outputs, which means users can now hook up the scaler directly to a compatible display such as a Panasonic projector with no additional converters in-between, utilising the HDBaseT connectivity. Also included is the PiP (Picture in Picture) function which can

be anything on anything. There are no limitations like before and users are now also given the freedom to use the PiP channel to create a Luma key function and actually key text over an image. Another vast improvement over older versions, John says the switching speed is within a second between inputs in real world applications. “With the new

features, high quality Scaling and the fact that there are 4 HDMI inputs, people are already asking, 'When can we have it?'", said John. This scaler is expected to become a top seller in the line and is scheduled for release around November 2013. www.kramerelectronics.com


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EXHIBITION REVIEW Systems Integration Asia October - November 2013

GEFEN provides an alternative Amber Technology, the Australian distributor for Australia and New Zealand, played host to the Gefen products at this year's show. According to Gefen's Rod Sommerich, (CTS), Far East & Pacific Rim Regional Sales Director, one of the core products that received many enquiries was the HD KVM over IP range. The HD KVM over IP extends HDMI, USB, 2-way analogue audio, RS-232, and IR, over a Gigabit Local Area Network. “Look at it as a viable alternative to a traditional matrix switcher. It is possible to put it on the existing infrastructure or if the IT manager doesn't want to have video on his network, it's very simple to get a Gigabit switcher and just run it on that. Its a really clever deployment of video technology,” said Rod.

Rod Sommerich at the Amber Technology Booth

Also seen at the Gefen table was a sneak preview of a product that the team is hoping to bring to the market in the next few months. Details are still hush hush but we can say that it's set to make headlines in the world of wireless. The only thing Rod would say was, " It's in the final stages of development but I

can tell you that we've already brought a unit into Australia for certification and the testers at Amber gave it a pass with flying colours. No problems have been found with the quality or the capability.” www.gefen.com

Crestron had much to show and photos via the famous BYOD(Bring Your Own Device) concept, be it mobile devices or laptops. There are no wires to hook up, no complicated settings to configure, and no AV or control system required. On its reception at the show, David commented, “I've noticed many people trying to stick the static boxes in their bag and run away with them because they are very excited about em'. And if its worth stealing, it must be worth buying."

(L-R) Stuart Craig with Crestron's National Product Manager Bignesh (Vicky) Dayal and David Silberstein

Crestron Australia and New Zealand is a division of the Hills Sound Vision and Lighting Group but this year the company decided to display their products in a standalone booth. Since this was the first time the company would exhibit by itself, Executive Director of Crestron Asia, Australia, Japan, and New Zealand, Stuart Craig ensured that the relationship between the two brands has never been better. The reason for the split was, according to

Director of Commercial Marketing, David Silberstein, CTS, simply because “We just had too much to show”. Among the array of products were the AirMedia Presentation Gateway and the Crestron RL system which were showcased for the first time in Australia. AirMedia brings wireless presentation systems seamlessly to enterprises and universities. It allows users to walk into a room and wirelessly present documents

Alongside the AirMedia, the Crestron RL was also displayed. The Crestron RL extends the Microsoft Lync, which provides a consistent single client experience, into the conference room so groups can communicate and collaborate in real time regardless of physical location. From working displays to live demos, the Crestron booth was a flurry of activity throughout the 3 days. “It's been amazing and with so much foot traffic, we know this is where we need to be,” said David. www.crestron.com


Office Distribution Hong Kong China India Indonesia Korea Malaysia Singapore Taiwan Thailand

Crestron Asia Ltd. Asia Headquarters 15/F., Westin Centre, 26 Hung To Road, Kwun Tong, Kowloon, Hong Kong Tel +852 2341 2016 Fax +852 2344 0889 support@crestronasia.com www.crestronasia.com

Indonesia Gedung Kemang Point Suite 301, Jalan Kemang Raya No. 3, Bangka, Mampang prapatan, Jakarta 12730, Indonesia Tel +62 21 717 93958 Fax +62 21 717 93977

southasia@crestronasia.com

Malaysia 345-B, Melawati Urban 1, Lorong Kedah, Taman Melawati, 53100 Kuala Lumpur, Malaysia Tel +603 4108 2223 Fax +603 4107 9223

Singapore 701, Sims Drive, #03-06 LHK Building, Singapore 387383 Tel +65 6846 0215 Fax +65 6846 0216

Thailand 4/F., Rama 5 Place building, 99 Nakorninn Road, Tambon Taladkwan, Amphur Muang, Nonthaburi 11000, Thailand Tel +662 526 6882 Fax +662 526 6846

Crestron Asia


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EXHIBITION REVIEW Systems Integration Asia October - November 2013

RTI launches a new best seller Taking engineering excellence to a new level, RTI released the T2x Universal Controller, the fifth generation of RTI’s renowned T2 remote control platform. New innovations include flush-mount, edge-to-edge touch screens for improved gesture support, grip sensors to keep the remote awake during use and an accelerometer for control by hand movements. WiFi has also been added, a feature that will come into play when the APEX platform is launched later this year. This will allow products to be updated via the Internet straight to the controller. According to David Lowton from Avation, RTI's official distributors for Australia and New Zealand, the first

David Lowton

shipment was already sold out before the show. Avation are not only the official distributors for RTI in Australia and New Zealand but are also the largest international distributor for RTI outside of the USA. According to David,

Australia is the biggest market for RTI outside of the USA. “People have been waiting for it and we've literally got hundreds on back order. The previous model was the top selling remote control for Avation so our dealers have been really anxiously waiting for this release,” he said. www.rticorp.com

Hills SVL Group forms a one-stop shop multiple markets. Among their numerous brands, Audio Brand Manager, Gerry Gavros pointed out the Quinta wireless conference system from beyerdynamic as the main highlight.

Hills SVL Group had a bigger booth this year than ever before and considered themselves a full one-stop shop for

The Quinta wireless conference system is the 5th generation of wireless conference technology from beyerdynamic. Singled out from the system was the Quinta CU control unit that can be used to control about 150 wireless microphone units with

loudspeakers. Depending on the settings and selected operating mode up to 4 microphone units can be turned on simultaneously (e.g. 3 delegate and 1 chairman microphone unit). The control unit of the discussion system meets all requirements regarding operational safety, reliability or transmission security. There are three frequency bands available: 2.4 / 5.2 / 5.8 GHz, a key feature for the system. www.hillssvl.com.au

Lightware expands Having recently set up an office in Sydney, Lightware Visual Engineering carried through with its global strategy to expand. In addition to the Sydney office, Lightware is represented in the UK, USA, Hungary, Italy and most recently Hong Kong. Previously sold through distributors, a decision was made earlier this year from the head office in Budapest to open a complete sales office in Australia in order to give the products the right amount of attention to bloom in the market. The sales office will solely serve the

Australian and New Zealand region and is already proving to be beneficial with 2 major projects already wrapped. Director Jacques Deventer commented, "Since we've launched, we've already had some good successes in the marketplace particularly in the military and education sectors. Our strategy now is to sell through integrators and so far every integrator that has tried our product has come back and continued using the Lightware brand." www.lightware.eu

On the left, Jacques Deventer with his colleague from Lightware Visual Engineering


www.dbaudio.com

Knowing the whole picture ...

... of a night club, the xS and xA-Series loudspeakers from the G E:KLWHUDQJHSXOVHZLWKKLJK63/VDQGPRUHWKDQVXÍ&#x201C;FLHQW KHDGURRPKDYHĂ H[LEOH\HWGLVFUHHWPRXQWLQJKDUGZDUHDQG EHLQJW\SLFDOO\G EFRQWURODQGHYHQFRYHUDJHLVWKHYLEH ,QVKRUWZKHQLWFRPHVWRQLJKWFOXEVW\OHDSSOLFDWLRQVG E is in the frame.


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EXHIBITION REVIEW Systems Integration Asia October - November 2013

IDT goes against the grain scale the business and we want to be able to reach and service our customers a lot better than what we've been able to do historically,” he said. The company proudly displayed the latest brands that have come under the IDT distribution chain including Mersive, Chief and Canvas.

Gerry Wilkins

Since the buyout of Image Design Technology (IDT) by the Midwich Group a year ago, the Director of IDT, Gerry Wilkins, told us that the company has gone against the grain and invested heavily in staffing, product lines and resources. “In a year where the market has been fairly flat, we've invested heavily in growing the business and we expect to start seeing the benefits over the next couple of years. We want to

Under the Mersive name, the Mersive Solstice software was showcased. The software enables multiple users to connect simultaneously to a shared display using laptops and mobile devices on an existing WiFi or Ethernet network. “We're very positive about what Solstice will do for end-users particularly. There's so much power in this product. And the main difference between it and other products is that it actually shares the pixels on that display amongst multiple users,” he said. Also showcased for the first time in Australia was Canvas from Jupiter Systems. A product that enables any source on the traditional display wall to be shared with colleagues logged onto their PCs or mobile devices down

Sony gets interactive

Sony's interactive data projectors are designed ideally for education, training and corporate application. The projectors achieve large-screen projectors from very short distances due to an ultra-powerful short throw lens, solving common problems such as presenters blocking light during a presentation. The interactive function also allows presentation files to be

controlled using an interactive pen. In addition, two users can draw concurrently on the projection surface using dual interactive pens. The auto brightness adjustment function also ensures the projector is energy efficient and avoids unnecessary power consumption. pro.sony.com

the hall, across campus and around the world. With Canvas, groups of related sources can be aggregated for sharing when more than one view of an operation is essential to a fuller understanding of status. Polishing off the product range was the FUSION Series from Chief. The full FUSION Series includes wall mounts, carts and stands, and ceiling mounts. The wall mount systems have fixed, tilt and pull-out options that work well by themselves or combine to create larger digital displays. FUSION carts and stands can be used for single display or video walls. FUSION ceiling mount solutions span from single ceiling mounts up to 3-by-3 video walls. www.idt.com.au


“ Interchangeable

accessories ” “ EASIER ALIGNMENT

FOR SCREENS ”

“MODULAR ©2013 Milestone AV Technologies, a Duchossois Company. Chief is a division of Milestone. SIA 2013.

DESIGNS” YOU ARE THE INSPIRATION BEHIND CHIEF’S FUSION SERIES The original Fusion fixed and tilt mounts were designed around installer feedback. You talked. We listened and Fusion was born. We’ve continued that tradition with our latest expansion of Fusion products: a complete line of freestanding and ceiling-mounted solutions with interchangeable accessories – inspired by you, the installer. Watch our latest Fusion video for a quick overview of our newest solutions. chiefmfg.com/FusionAnimation Headed to Inter BEE? Don’t forget to stop by the AVC booth, #5610, to demo the newest Chief solutions. www.inter-bee.com/en/ Audio Visual Communications LTD is Chief’s distributor in Japan. +852 2145 4099

Q

chiefmfg.com


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EXHIBITION REVIEW Systems Integration Asia October - November 2013

Christie strengthens its commitment to Australia in terms of spare parts. So from a customer's point of view, they're still dealing with the same people but there are now more facilities available to them in the local market." The company is now in the process of shifting offices from the old VRS headquarters to a entirely new building which is still in the construction stage. Michael Bosworth with Senior Marketing Manager, Juliana Tong

Following the exponential growth of business between Christie and its Australian partner, VR Solutions Pty. Ltd (VRS), Christie took the logical step and acquired VRS in order to provide a better support system to customers. Michael Bosworth, GM for Christie Australia commented, "We've retained all our existing staff from VRS but we've also added more staff and more resources

â&#x20AC;&#x153;By being part of Christie, our Australian subsidiary now has a physical presence in the country and can provide timely and the best possible service to the AV users and partners in this part of the world,â&#x20AC;? commented Lin Yu, VP of Christie Asia Pacific. www.christiedigital.com

"I think many people wanted to see what kind of support Christie would give to the old VRS team and as they can see its a lot more than we've ever had here before," said Michael. "Not just from the physical point of view but having the marketing team here, engineers from Singapore and people coming from the USA, its helped reinforce why Christie took over VRS and what Christie Australia is moving forward into."

PAVT wows the crowd

Michael O'Connor with Chief Executive Officer of WOW Vision, Dr. Dinesh Triphathi

located directly in front of the main hall entrance. Brands such as Powersoft, WOW Vision, Symetrix, EAW and ClearOne were represented in their own special way. Michael O'Connor, Sales & Marketing Manager, chose to highlight WOW Vision's Collab8 wireless presentation and collaboration device designed for the new modern day corporate meeting room and boardroom as one of the main highlights.

Production Audio Video Technology(PAVT) showcased numerous brands and products at their booth

"The big thing about WOW Vision's product is that it has the ability to actually let multiple users work on a

The show signified the launch of Collab8 into the Australian market and its immediate availability. www.productionaudio.com.au

Epson Delivers Collaboration Epson showcased its latest range of interactive projectors, MeetingMate. The unique interactive whiteboard delivers a wide range of collaboration, content creation, capture and outcome sharing possibilities, replacing all analogue tools with one easy to install and use device, without the need for a computer.

document together at the same time. You can now transfer and share files with people in another building and across the world and also brings in a conferencing aspect as well," Michael stated.

MeetingMate's advanced features also allows any hard, flat surface, including the table top, into an up to 100-inch interactive screen and allow annotation, capture and sharing of any projected image from a variety of input sources. www.epson.com.au


AnalogWay grabs the attention of Australia Some of the main highlights for guests included LiveCore's edge-blending capabilities with as many as 4 projectors and the intuitive Web RCS feature which allows easy creation of stunning visual shows for rental companies. "The LiveCore platform is an exceptional leap beyond what they've done before," he added.

(L-R) Gerry Raffaut with Willam Roddes

Distributors of AnalogWay for Australia and New Zealand since 1998, Axis Audio showcased the LiveCore platform at their stand this year. This was the first time the LiveCore Platform was brought to the attention of the Australian market at a tradeshow. Gerry Raffaut, Managing Director commented, "The LiveCore platform

is changing the way people perceive AnalogWay. Now that AnalogWay has produced a product that is exceptional beyond what the competitors are doing, they are taking a different look at the brand. Before it was seen as a mid-sized mid-level solution but the new Ascender products are making it very much a highend solution by exceeding what other manufacturers have done before."

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EXHIBITION REVIEW Systems Integration Asia October - November 2013

Sharp presents the future Sharp presented the PN-K321 & PNK322B professional LCD monitors, products which promise to make the probabilities of 4k TV & Broadcast possible. Utilizing IGZO technology, these monitors are able to achieve 4k Ultra-HD resolution – four times the detail of 1080 – allowing users to view

all content of 4 HD displays on a single screen. With IGZO technology, the small size of semi-conductors enable smaller sized pixels which in turn provide a higher resolution, increase in pixel transparency and reduction in current leakage. www.sharp-world.com

Product Manager, Thomas Nuji with the PN-K321

Jands houses Shure After Shure Australia bought out Danish Interpretation Systems (DIS), a decision was made to be exhibited at Integrate. Under the umbrella of manufacturer and distributor, Jands, one of the world’s most recognised brands of audio displayed the DCS 6000 Digital Conference System. A "State-of-theArt" digital conference system which combines microphone handling, voting and interpretation into one. The system includes portable and flush mounted conference units and is suitable for even the smallest installation up to the very largest.

Barco saves time Through their Australian distributors, Audio Visual Distribution, Barco's ClickShare system was showcased. A single click presentation and collaboration system, ClickShare makes connecting to a meeting room's video system a matter of clicking a button. The one-click wonder not only helps presenters get the presentation on screen faster but also allows the audience to actively participate. A standard ClickShare set-up consists of four USB-powered devices ('ClickShare buttons'), a storage basket to store the deives and a Base Unit. The Base Unit has a fixed connection to the meeting room's visualization system, and takes care of all the needed processing. For participants of a presentation, connecting one of the other ClickShare buttons to their laptop does the trick. In total 4 participant can be on-screen simultaneously.

This would be the first time the Shure brand would be represented via a conferencing system. Technical Resource Group Manager, Jeff Mackenzie stated, "Before Shure, the DIS product range didn't have a very high profile in Australia so many people are seeing this product for the first time. And the fact that DIS has teamed up with Shure, brings about a lot of attention and we've been getting a lot of good inquiries." www.jands.com.au Jeff Mackenzie with the DCS 6000 range


Conclusion

(L-R), Jonathan Seller with Terry Friesenborg, InfoComm Senior Vice President

When the doors to the show closed this year, the energy could still be felt as the teardown started.

integration systems market together under one roof. This is a dream come true that we've come together and I think you can see it in the quality of the stands and the energy that people have put into it. We are exceedingly pleased that we brought a lot of foot traffic through for our suppliers and it means we've encouraged the entire industry to embrace this.”

Clare Ward, Executive Director for CEDIA Asia Pacific stated, “We had a seamless show with InfoComm's membership and CEDIA's membership and all of the industry players within

By the end of the show, 85% of exhibitors had re-signed for 2014. Integrate will return in 2014 from 26 – 28 August at a new venue at the Sydney Showground, Sydney Olympic Park. For more information, visit www.integrateexpo.com

Image courtesy EPH Productions

Clare Ward

On what the response to the show means for the Australian market and its strength, Jonathan Seller, Regional Director - Oceania, Middle East and Africa, InfoComm University responded, “The positive vibe of the show brings about an energy and confidence in the market that will filter down through the channel to the dealers and integrators. This allows everyone to have a bit more R&D and have more conversations which is beneficial for everyone.”

MEET US IN SHANGHAI PROLIGHT + SOUND BOOTH: W5B32


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EXHIBITION REVIEW Systems Integration Asia October - November 2013

InfoComm India scores big Inaugural outing augers well for future

The Hall-5 on the premises of Bombay Exhibition Centre in Mumbai presented one of the most pleasant settings in recent times when it played host to the inaugural InfoComm India 2013 tradeshow and convention from 16-18 September. With the two-and-half-day event proving more than (expected) success right on its debut itself, it raised many promises, and upped the ante that the Indian audio-visual and systems integration industry had been longing for. Opened to bated excitement, and ended on high hope, the first InfoComm India event clearly scored big. Triple E with L.A.T.

@ 1300 hrs, 16 Sept 2013, at Hall-5, BEC… As David Labuskes, CEO of InfoComm International and his high-profile delegation was received by Richard Tan, General Manager - InfoComm Asia Pte. Ltd. to the accompaniment of traditional Maratha trumpet blowing at the entrance of the InfoComm India 2013, an unqualified excitement ranted the air inside the Hall-5, the venue of the inaugural InfoComm India. Exhibitors at the 130 booths inside besides visitors had – perhaps – been waiting in half-certainty and halfuncertainty about the ensuing event’s turn out. Post 1400 hrs... The first (full-fledged) InfoComm India Tradeshow and Convention declared open by David and Co amid cheers and claps set the tone for a new excitement and enthusiasm. The uncertainty appeared quickly beginning to lose its ‘un’ to certainty as delegates and visitors started to flow in. The ‘by-invitation-only’ calling itself looked like a big calling – discretely indicating months of hard labour, besides years of ground work, in

the run-up to the event. The numbers soon appeared bulging, quantitatively as well as qualitatively, much to the excitement of the exhibitors. For, the visitors comprised reputed consultants and system integrators, high-profile government functionaries and big-time AV buyers, and industry majors. Even as Scott Wills, InfoComm International’s Director of International Education and Member-Services was taking a select band of professionals through a ‘guided tour’ of the exhibition, that was powered by Sennheiser’s TourGuide system, the fare that was on the show became fairly clear: excitement; exploration; and experience (read triple e)- delicately connoting InfoComm (India)’s catch phrase of Learn (new possibilities), Apply (viable solutions), Transform (your world)! As the event unfolded the following two days, neither pouring down threats from the rain god, nor looming large of stumbling (traffic) blocks from the ‘god of obstacles’ (due to Ganesha Immersion Fete falling on day three) could dampen or hamper the ‘triple e’ spirit. It continued to good effect. “This is something we have been sort of waiting to see happen,” was the observation by none other than

the Deputy Director General at the Directorate General of Supplies and Disposals, Ministry of Commerce and Industry, Government of India. O P Khokhar, the high-ranking official from the Commerce Ministry was visibly awed to find such a wide range of professional audio-visual equipment and systems being showcased under one roof. “We normally go to different vendors for different products or solutions, sometimes we get the best; sometimes we assume we got the best. But on platforms like this O P Khokhar, we get to see a wide Deputy Director band of products in General, DGS&D their latest format and more importantly all under one roof. This makes it easy for us to understand what is the best on the market, and what we can expect.” That the department is the central apex body for all Government-related purchases and supplies, it plays a critical role in channelizing system supplies to various Government organs. “We use diverse range of products and systems for day-to-day communications across


the diverse government departments,” Khokhar said, adding “shows like this help us to do it the best way.” For Atul Kumar Singh, ITS, Director (IT/MIS) in the Ministry of Defence, the InfoComm India inaugural event is a pleasant setting of systems and Atul Kumar Singh, solutions. “It’s really ITS, Director (IT/MIS) good to see such in the Ministry of a vast range of ICT Defence solutions coming together, all under one roof,” he said, adding, “we get to see first-hand, and also have the hands-on experience with diverse range of products; that helps us a lot when we plan information systems for our departments- which is very very critical. InfoComm India has done a great job of getting them together.”

130 Not Out on Debut (a little cricket lingo)

The event’s coming for the very first time and getting along with 130 exhibitors itself is regarded as a ‘big score.’ By a generic perception, with the national fiscal scenario not being very encouraging, getting such numbers from exhibition, as well as visitor community was commendable. Plus programming of the show content with some of the most useful technology subjects sought to be presented by a good mix of local and global players was a very inviting proposition, felt many a visitor.

IdeasAhead. “We got to see some very fascinating technologies,” they said, adding, “the tech sessions too appear to be well conceived. That’s very commendable effort.” According to All Wave AV Managing Director Kuldip Kamat, “the event is good in that it churned out a good mix of products and programming. “Knowledge dissemination is very critical in this industry,” he said, adding, “the cutting edge products on show can be better understood if only their technology and modes of use is explained. The emphasis given to this aspect by this show is great.” According to Saisiva Balasubramaniam, Director at Prompt AV, the show is a welcome event. “Our industry needed a focused show like this,” he said, adding Hiten Desai, Country Manager-Cue Systems “we have been India (left) with Saisiva used to see many Balasubramaniam, tradeshows that Director-Prompt AV are mix and match of many things where one has to search for the possibility of relevant system. A show like this brings all the relevant systems onto one common platform making it easy for professionals and users to choose their pick.” Says Hiten Desai, Country Manager at Cue Systems India: “Being a manufacturer, I could sense the upbeat mood among the exhibitors. That’s an achievement. More, that we find a fine combination of quality visitors from different fields shows the efforts that have gone into making it as also vantage from the industry.”

Babu Prasad, Shyam Shankar, Sugunakar Naidu, and Swaroop Ramakrishna with Barco India MD Abel Garamhegyi (centre)

“It’s very pleasing to see so many exhibitors taking to the show with their latest and best,” say Shyam K Shankar, CEO and Sugunakar Naidu, Director at Bengaluru-headquartered AVSI major

Prajesh Dalal of Genesis IT (left) with Sumant Bhalla of HCL

According to Prajesh Dalal, Naitonal Sales Manager at Bengalurubased Genesis IT Innovations Limited, the show

is a welcome event for not only the diverse range of products brought onto single platform, but also the knowledge imparting tech sessions. “Being a focused AV show, the event helps the industry players and users come together and know what is available and what is needed.” “We liked the show particularly for the fact that there were no casual (junk) crowds – common for most other shows – who distract the exhibitor’s Jaleel H Sabir of The attention from serious business Sound Room interactions,” lauds Jaleel H Sabir of Hyderabad-based The Sound Room, representing dnp Denmark at the show. “We had very quality visitors who understand what we have on show. We also had time to go around the show and understand what others have; in fact we were able to close some good business deals with some exhibitors,” he said, adding, “that was very pleasing.” Perhaps, a summation of the generic mood of the exhibitor community came from Kramer India chief Bharath Kumar. Bharath Kumar of “Fantastic,” was Kramer the acclamation. “It’s the best show in the country in recent times, worth the investment coming here.” According to him, day one brought high quality visitors while day two had a good mix of people. Day three, though heavily discounted, still fared better. “I guess it’s a money spent well exercise,” he said. “Two years ago, I clinched a couple of big deals on the show floor itself; this time we haven’t had such successes. Yet, we had what we wanted- quality visitors and wellorganized event. That’s great.” “We couldn't ask for more for the inaugural launch of InfoComm India,” said a pleased Richard Tan, summing up the event on last day. “Booth space


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EXHIBITION REVIEW Systems Integration Asia October - November 2013

at the show was completely sold out, thanks to the strong support of our exhibitors. Every exhibitor we spoke to during the show expressed their satisfaction with the quality of visitors they had during the show as well as the footfall.” The Summit Education Programme was attended by nearly 700 delegates, he explained.

According to him, rebooking for the 2014 show has been very encouraging; the numbers for next year's show has already exceeded this year's size. The success of this event provides the platform from which InfoComm India can grow from strength to strength. “We will work hard to continue delivering effective shows for our exhibitors,” the

InfoComm Asia GM vouched. Encouraged by the success and response for the next year’s event, InfoComm is moving the show to BEC’s Hall No.1. As it is, the 2014 edition has already begun beckoning- to be in tune with its yet another mid-Septemer outing. Mark your dates for 17-19 September 2014, at Hall No.1, BEC, in Mumbai.

Automation AV gear major AMX showcased its newest Touchpanel family, the new Modero 'S' Series at InfoComm India 2013. While complementing the sleek design of Modero X series, the Modero S is more applicable for cost sensitive installations such as smaller huddle spaces and wall scheduling outside conference rooms. By virtue of its new SmoothTouch glass overlay technology, the Modero S is an ideal choice for environments where gloves must be worn. While providing greater tolerance to electrical noise the new overlay combines resistive touch and glass into a single overlay making more rugged than capacitive touch glass overlays.

Showcasing for the first time in India their Ascender 48 multi-screen seamless switcher which is part of the LiveCore series, as well as the multi-award winning Eikos mixer seamless switcher, the Analog Way booth saw much interest in the solutions.

From the show floor... ABtUS' HDMI extender reaches further via Tree topology

ABtUS showed for the first time in India their HDMI extender that allows signal to be duplicated and transmitted further using Tree topology. The CATHDX11T/AP2 transmitter and CAT-HAX112R/ AP2 receiver work in tandem over CAT-5 cable enabling transmission of full HD video, multi-channel audio, Universal IR and RS-232 signal. Each level provides a 100m range level with a maximum recommended extension of up to 500m and 31 displays to be connected in the tree chain. www.abtussingapore.com

AMX showcases its new Modera S touchpanel series

“The S Series brings more fascinating features to the already existing features of the X Series,” explained Mayank Gupta, AMX India Country Manager. “It takes the automation to the next level in sophistication and scalability.”

Franck Facon, Worldwide Marketing & Communication / Customer Service Director comments, “India is a growing market and I am pleased that many rental companies from India came to see the solutions. The leads we have collected are interesting and price seems to be a non issue. We were also pleasantly surprised to see many companies from even outside Mumbai at the exhibition.” www.analogway.com

ATEN anticipates strong demand for professional AV solutions in India

www.amxindia.com

Analog Way sees positive interest in its processing systems

Aten solutions were showcased at their distributor Cubix Microsystems booth

Mayank Gupta, Country Manager at AMX India demoing the Modera S series

William Rhodes and Franck Facon of Analog Way

ATEN demonstrated its latest HDMI Matrix Solution that integrates the VM0808H 8x8 HDMI Matrix Switch and the VE892 fiber optic HDMI Extender. The VM0808H routes and amplifies


HDMI A/V signals from eight HDMI sources to a maximum of eight HDMI displays. The VE892 can transmit an A/V stream along with IR and RS-232 signals using a single fiber optic cable up to 20 kilometers (12 miles), ideal for applications that require the delivery of high-quality audio and video across long distances. “India’s impressive economic growth has throttled large-scale developments and infrastructure projects throughout the country,” explained Kevin Chen, President of ATEN International. “Through our national distribution partner Cubix Microsystems, ATEN is well-positioned to provide India with Professional A/V solutions that will be instrumental in delivering vital government, education and healthcare programs and services.” www.aten.com

The company launched two new chic, sleek, stylish projection systems that fit perfectly into any meeting-room or boardroom environment. The projectors come in WXGA resolution and a brightness of 4,750 ANSI lumens for PFWX-51B, and WUXGA resolution and 4,650 ANSI lumens for PFWU-51B. Both feature a unique and easy-to-use operating system – resulting in a product offering that is new to the market. “Technology is everywhere nowadays,” said Garamhegyi adding, “because it is everywhere, we have to make sure all systems work together seamlessly. That’s what we are trying to accomplish at Barco with our smart solutions.”

www.beyerdynamic.com

Biamp showcases enterprisewide audio solutions

beyerdynamic’s new Revoluto microphone units for Quinta

Ron Camden, Goodwin Mathew, Sushant More, and Robin Ghose (L-R)

beyerdynamic’s Naveen Sridhar (right), India Sales Manager with Michael Pietschmann (left), Manager-Technical Support for Intl Conference Projects

Barco India demonstrated its total solutions for smart AV setting- smarter meetings, messaging, collaborating, displaying and networking. The company displayed its high-brightness projection systems, and video walls that seek to ‘smarten up events and monitoring,’ The eye-catcher among all, however, was the ClickShare, Barco’s unique wireless meeting-room presentation system. According to Barco India Managing Director Abel Garamhegyi, the one-click wonder that the ClickShare is referred to, not only helps users get presentation onscreen in a second, but also allows other people in the room to participate more actively. The result is enhanced meeting efficiency and better decision-making.

The German audio major is happy with the way InfoComm India turned out. “We are happy with the show; it appears to be a well-oiled initiative towards the show programming,” said Naveen Sridhar, Sales Manager-India. “There may be some minor aspects we would have wanted better, but overall, it’s a good show.”

www.barco.com

Barco launches new projectors, showcases more apps

Barco India and Belgian executives with the new projector

maximum of 2.5 hours. They can then simply be taken out and placed on the table ready to be used again.

beyerdynamic showcased new microphone units to augment and complement the existing range of microphone units for the popular wireless conference system Quinta. Using intelligently connected microphone capsules, the patented Revoluto technology of the systems provides a corridor characteristic. This gives the speaker maximum freedom of movement – whether sitting, leaning back, standing or speaking to one side – volume and tone quality are unaffected. beyerdynamic has retained its successful charging concept and is again offering a modular, mobile charging and transport case for these microphone units. Twelve microphone units can be simultaneously charged in one charging unit within a

Audio electronics major Biamp Systems showcased a complete enterprise -wide networked audio solutions on Cobranet and AVB using Biamp Vocia, Tesira and Audia Platforms. Highlight of the displays, however, was Biamp’s new ceiling microphones, and a demo of the new Canvas system design control software package, in addition to the accessories for Biamp’s array of DSP systems. “I think the event is a success, considering the fact that it is first time in this format,” says Robin Ghose, Biamp’s Regional Manager-SAARC. “The seminar tracks were definitely informative and will go a long way in elevating the level of professionals associated with the AV industry,” he remarks, “the event offered a fantastic return on investment for Biamp and we were able to reach out to many new system integrators as well as a few End Users during the show.” www.biamp.com


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EXHIBITION REVIEW Systems Integration Asia October - November 2013

Casio India brings revolutionary Signage solutions to market

Casio India brought to InfoComm India show floor a spectrum of its interactive whiteboards aimed at different vertical markets. However, the highlight of The latest Casio Signage system on the exhibits on demo on the Casio the booth was Stand the company’s latest, yet-to-beweb-visible signage system. The Casio Signage system, powered by cutting edge technology, brings several apps and advantages to the user. According to Sachin Sharma, Senior ManagerMarketing at Casio India, the system is cloud-based, customizable and interactive with smart phones, android, and can transmit content through NFC. “It’s targeted at retail and hospitality segments where its benefits can be experienced to the best,” Sachin explains, “the system is extremely user-friendly in that anyone with basic understanding can use it.” www.casio.co.in

Christie demonstrates allpervasive cutting-edge visual solutions

zone and the Presentation zone – demonstrated the wide spectrum of solutions that Christie brings to market. The Incredible India Zone presented a psychedelic illustration of projection mapping, created in collaboration with award-winning projection designer Bart Kresa. A Christie Roadster HD20K-J and two Christie HD14K-M projectors illustrated how a compelling projection mapping visual display can be achieved with lowest cost of ownership, to a truly incredible visual delight in diverse situations of entertainment. The Mission-Critical Zone demonstrated how a 24/7 mission-critical control room displays can be achieved at cost-effective specs, whereas The Interactive Zone created a captivating experience with an ‘interactive’ multi-touch digital canvas with Christie MicroTiles and Christie Interactivity Kit. The Presentation Zone brought for the first time to India the Christie Brio, a powerful meeting presentation and collaboration solution providing a rich participation experience. Easily installed and used, it allows local users to virtually meet, share information and collaborate effortlessly. “We’ve brought this versatile and innovative showcase to demonstrate the options available to our Indian users for homeland security, large events, interactive displays as well as presentations,” explained Rajesh Patkar, Deputy General Manager at Christie India. “All these displays provide users with infinite possibilities to meet their visual objectives.”

Comm Products unveiled for Indian ProAV industry the Touch Screen Control WizPanel-1. The new WizPanel-1 comes with as many as 16 Capacitive Touch Switches besides a built-in processor, IR learner, two RS232, two RS485 and two IR ports and features backlit button controls. With the new WizPanel-1, the icons on the touch panel can be re-designed to your specific requirements. The software is easy to program by connecting the RS232 Cable to your USB Cable. The system can be assigned with multiple functions like Toggle where LED will blink and codes will be transmitted; ON/OFF where LED will toggle between ON and OFF; Grouping where only one button in the group can be lighted; and Marco where a sequence of commands can be transmitted with a delay of 2 second per button. “The event can be said to be a great success,” says Gautam Bahadurge, Country Manager at Comm Products India. “It was particularly pleasing to see even the most senior professionals, and top management people like CEOs and proprietors of enterprises coming to see the products,” he says, adding, “may be the first-time-excitement is too high, but was good to have such high-profile audience at the show, and particularly our booth.” www.commproduct.com

Da-Lite emphasizes on new and better ways to display in a variety of applications

www.christiedigital.com

Comm Products unveils all new Touch Screen Control WizPanel-1 Incredible India projection mapping at the Christie booth

Christie presented itself with an expansive show of visual solutions at InfoComm India 2013. Presented in four different zones, it showcased latest, emerging trends in the AV industry. The four zones – Incredible India zone, the Mission-Critical zone, the Interactive

Visitors showing interest in the IDEA Thin solution from Da-Lite

The Comm Product team

It would be fair to say that Da-Lite is fairly established in India. Thus the brand was most pleased to show its latest solutions to the India market. “The


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EXHIBITION REVIEW Systems Integration Asia October - November 2013

exhibition gave us the opportunity to showcase our various screen solutions to India. We were pleased to meet with many of the SIs and we were especially pleased that many took the time to travel from outside Mumbai to come to see us. Our discussions has been very encouraging as there seems to be budgets available for a value brand like ours. There are definitely some big things going on in India and we are dying to take advantage of that.” says a pleased Adam Teevan, Regional Sales Manager, Commercial – Asia Pacific, Milestone AV Technologies Ltd. Also shown for the first time as part of the Milestone family were Chief mounting solutions at the booth. www.da-lite.com

Dataton continues with its successful educational activities

Diamond Lamps sees good fit in India

Marc Murray (L) and colleague

Diamond Lamps provides a full range of original bare bulbs from Philips, Osram and Ushio for projector service companies. The company also assembles complete projector lamp modules for re-sellers. “With labour cost in India being relatively low, we offer a good proposition for lamp re-sellers,” said Marc Murray . “We are very pleased with the interest shown for our services at the exhibition,” added Marc.

such event in India. We spoke to some major players in the industry who we had not met before and there was substantial interest in our products, especially the high-end projectors. It was also a perfect opportunity to showcase our projectors to current customers who had not seen the full range in one place before. Showcasing them in an environment of such high ambient light impressed everyone who visited and we're confident that attendance at the show can only strengthen our position in the Indian market," said Mark Wadsworth, International Marketing Manager of DPI. www.digitalprojection.co.uk

Delta demonstrates industry’s slimmest video wall

www.diamondlamps.net

Digital Projection showcases its diverse range

Fredrick Savhnberg giving his lecture at the InfoComm India 2013 Summit

Dataton has made its mission to continue to educate the industry worldwide. Taking advantage of the various exhibitions that the company participates in worldwide, time is set aside to also provide talks and seminars. InfoComm India was no exception as Fredrik Savhnberg, Marketing Director at Dataton presented on two topics at the show. Whilst the new 5.5 version of Watchout was presented at the booth, Frederick expounded on technologies and methods to seamlessly mix live video, stock footage and imagery during events as well as on multi-image projection techniques at the seminar tracks. www.dataton.com

The Digital Projection booth with its diverse range of solutions

Digital Projection showcased a wide range of projectors ranging from the 4,000 Lumen Single-Chip M-Vision through to the 30,000 Lumen Lightning 45. With a projector to suit any venue, from Home Cinema to Commercial AV and large Rental and Staging applications, DPI’s display offered solutions to meet diverse needs of clients. On display at the exhibition were the single chip E-Vision and M-Vision series projectors, the 3-Chip Titan Super Quad, the 3-Chip Lightning 45 as well as the 3-Chip HIGHlite series. “We were pleased with the attendance at the show considering it was the first

Delta Electronics took to the InfoComm India show floor to showcase perhaps the widest range of solutions that it brings to market. Among the many on display, the highlight was the Ultra Slim video wall measuring 52-inch, and coming with WUXGA 500mm depth claimed to be the industry’s first such product. The display electronics major also launched at the show its first distributive vision control system (DVCS) meant for control room applications. Another highlight among the exhibits was the wide extreme display (WED), one-ofits-kind system specially targeted at collaborative markets. Delta also brought to the show floor its IP4 theme-based display system solution with its mere 4mm-think LED display, which had the visitors awed at its impact. Besides, Delta also showcased a wide range of its Vivitech projectors; the QUMI Series, D5 Series; interactive


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EXHIBITION REVIEW Systems Integration Asia October - November 2013

short throw projectors; and artistic LED systems.

organized, and we have some good quality visitors.”

“We have had some very good, highprofile visitors; we are happy with the fare that InfoComm India provided,” said Hemant Agarwal, Senior Director-Display Business Unit at Delta India. “The quality of visitors to the show has been very pleasing.”

www.thesoundroom.in www.dnp.dk

Epson demonstrates latest EB Series range of 3LCD projectors Rod Sommerich and Ashok Sharma of Gefen

www.deltadisplays.com

dnp brings Supernova Blade, STS screens to India

Harish – Business Head (Visual Instruments) and Sambamoorty-DirectorSales & Marketiing

dnp team: Soren Kraemmergaard, Masahiro Hirao, Dharma Teja and Jaleel H Sabir

Screen major dnp, in association with its India Premium Partner The Sound Room, demonstrated for the first time its Supernova Blade and the new Supernova STS Screen at the InfoComm India. The Supernova Blade is an elegant frameless front-projection screen, only three-mm thick and ideal for use in meeting rooms and retail stores. Visitors are treated at the show with a 120-inch version with 23-23 screen material. The new Supernova STS Screen, on the other hand, greets the visitors in a 100inch version. The Supernova STS gives a powerful and ultra-compact installation that is ideal situations with space limitations- such as classrooms and small meeting rooms. Optimized for UltraShort-Throw-Projectors the screen gives the users a cost-effective alternative to flat panels in the 80-100-inch range. Contrast levels are almost the same, but at a lower price point! “We enjoyed the show well,” say Dharma Teja Partner and Jaleel H Sabir, Director at The Sound Room, distributors of dnp in India. “The show is very well

Epson India took to the InfoComm India show floor to demonstrate the strengths of its latest EB Series of 3LCD projectors, and one EH series model. The models on demo include EB-6900WU; EB-4850WU; EB-Z8450WU; EB-475WI and EB-W16SK, besides the EH-TW8100- all known for their energy-efficient high performance. The EB Series, said to be premium large venue systems mean for large and diverse application, come with fascinating features for 3x bright colours and contrast, besides the built-in edgeblending technology. Irrespective of the surface whether curved or sharp angled, the systems can project seamless images, crisp and sharp and under challenging lighting conditions. “The show is good,” says Harish AK, Business Head-Visual Instruments at Epson India. “The visitor profile is of quality and obviously it is good to have such visitors.” www.eid.epson.co.in

Gefen reiterates commitment to India InfoComm India provided the perfect platform for Gefen to reiterate its commitment to the Indian market. Rod Sommerich, Far East and Pacific Rim

regional sales director comments, “We participated in the event to show our commitment to the Indian market and of course to highlight the small dedicated team that we have in place in India to service the industry. As for the event, we are pleased that it has brought a lot of qualified people with genuine interest. The outlook definitely seems to look good.” www.gefen.com

Harman showcases key technologies for key segments

The Harman team

Harman’s booth at Infocomm India 2013 showcased its Information Delivery System IDX, the first truly comprehensive announcement and display management solution that provides the next step in mass communication systems for all types of facilities that demand high performance and Life Safety system reliability. From microphone stations with intuitive touch screens and high resolution visual displays to high definition loudspeakers, IDX is the first messaging system that provides a complete visual and audible solution. Also showcased was Architectural Media Systems that has been created with not only the contractor, but also the end user and the audience in mind. With core components from BSS Audio and


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EXHIBITION REVIEW Systems Integration Asia October - November 2013

Crown, the heritage of Architectural Media Systems lies in the combination of the BSS processor and Crown amplifier configured in one single, incredibly streamlined software application on the HARMAN HiQnet network, that delivers an end-user focused solution.

Housed in a compact half-rack chassis, up to two units can be mounted sidebyside in ain a 1RU rack space. Using automatic switching a Hot-Key sequence or via a push button selection, the K476 allows users to quickly switch between display screens.

Whether it is the Transportation Industry like Airports and Transit or Hospitality Segment; whether it is Educational University Campus or fun filled Themed Entertainment Parks – Harman’s solutions finds its fit in every application. And this was aptly presented with live demonstrations at the booth coupling with the Martin lighting & video solutions ( showcased and displayed on the booth) thus bringing the integration of sound & light to a next level.

www.ihseusa.com

Kramer demonstrates 2K resolution scalers

“The show is more than we could ask for,” said Bharath Kumar, Kramer India Country Manager. “It’s the best show we have seen in the country.” www.kramerindia.com

www.harman.com

IHSE brings revolutionary USB manager for multicontrol

IHSE USA, LLC, brought to showfloor a unique system of managing keyboard and mouse over multiple displays without the need for software or expensive wall processor units. With the company’s K476-8U Draco U-Switch, up to eight computers can be controlled by a single mouse and keyboard. The K476 is designed to allow fast, delay free switching that works perfectly with any computer using USB 2.0 HID devices. Users can save costs by using off-theshelf keyboards and eliminate the need to create custom commands or buy special operation keyboards. More and more workstations are operated by a single person as the K476 Draco U-Switch offers the perfect solution for single users managing multiple CPU’s in a NOC or Operations center environment.

The VP−460 is a high quality video scaler for computer graphics video, SDI, composite video and an unbalanced stereo audio signal. The unit scales the video up to 2K, embeds the audio and simultaneously outputs the signal to the HDMI output together with a digital audio output. Lastly, the VP−461 is a high quality video scaler for computer graphics video, DisplayPort, and an HDMI signal. The unit scales the video up to 2K, embeds the audio and simultaneously outputs the signal to the HDMI output together with an unbalanced audio output.

Images with 2K pixels are emerging steadily in recent years and the pace is definitely increasing. Keeping in pace with is AV Electronics major Kramer. The company brought to InfoComm India show floor its range of VP-770, VP-771, VP-460 and the VP-461 scalers with 2K resolution capabilities. These scalers support 2K input and output resolutions, ensuring coverage of the largest screens at the highest resolutions. The VP−770 is an 8−input scaler/switcher for component video, computer graphics video, composite video, Display Port, HDMI and unbalanced stereo audio signals. The unit scales the video up to 2K and simultaneously outputs the signal to the HDMI output, the computer graphics output and to a DGKat TP output, together with a digital audio output and an unbalanced stereo audio output The VP−771 is a 9−input scaler/ switcher for component video, computer graphics video, composite video, SDI, DisplayPort, HDMI and unbalanced stereo audio signals. The unit scales the video up to 2K and simultaneously outputs the signal to the HDMI output, the computer graphics output, the SDI output and to a DGKatTP output, together with a digital audio output and an unbalanced stereo audio output.

Lightware positive about potential in India

Aaron, Betrand and Bulscu

Being new to the scene in India, the show presented Lightware with the perfect opportunity to showcase its solutions. “We were delighted and pleased that we were able to meet with key military and defence officials as well as some from the rental & staging sector, which are both the areas where Lightware is dominant in USA and Europe,” said Aaron Lange, Sales Director, Lightware Visual Engineering Asia. “We were also equally surprised at the amount of people that had knowledge level for digital video and how it could be used for various applications for the market. Visitors could actually appreciate the value that our technologies bring for that extra bit of cost. We are taking away a positive feel with regards to the people who came to the booth.” www.lightware.eu


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EXHIBITION REVIEW Systems Integration Asia October - November 2013

Lab.gruppen's LUCIA sees strong interest

and resizing windows on a standard PC desktop. Says Abhinav Kumar, National Sales Manager at NEC India: “The show is exciting. We have had a good visitor flow. We were able to interact with some quality professionals.”

Over the 3 years, the team responsible for AV has grown to 25 for pre-sales and 18 for technical support. “Participating at this exhibition was first to create awareness of our value proposition not only to the SIs but also the brands and we have been very pleased with the acceptance that we have received during the show.”

www.necindia.in (L-R) Mark Millar, Krishna Singh and Karen

The price point matched with the features and possible applications coupled with the renowned Lab.gruppen quality has seen strong interest from the Indian market for the LUCIA install dedicated amplifier. The 2 channel compact and versatile Energy Star compliant Class D amplifier platform is packed with innovative features and superior sonic performance. “We see good potential for LUCIA in the Indian market as the product also opens up new market possibilities for us. There was great interest shown at the show for LUCIA,” said Mark Millar, Communications Manager, TC Group. www.labgruppen.com

NEC showcases the flexibility offered by Hiperwall

NEC India Team

Visual solutions major NEC brought to the InfoComm India show floor its latest Hiperwall, an ultra-high resolution software package for use with an endless number of displays. Scalable in size and eliminating costly servers, matrix switches and distributors, while enabling the customer to connect an infinite number of sources to a video wall and freely determining the size and position of this content with it's intuitive user interface — as easy as moving

neoteric highlights its proposition at InfoComm India

Varun Mata, Divisional Head at neoteric neoteric is one of India's leading IT distributors. Established for 22 years, the company has 35 branches covering 500 cities with a staff of 750 complemented with 10000 partners. 3 years back the company decided to embark on offering AV solutions. With a strong IT background, the additional offering of AV solutions was a seamless affair for neoteric. It has secured a mix of distribution rights, re-seller rights and mutual tie-ups with some of the leading AV brands such as Panasonic, Kramer, NEC, BenQ, AMX, Harman, LG, Cue and Polycom over the years. “We do not sell direct to endusers. Our business philosophy is to provide support for the mid level System Integrators in the country. We understand the constraints that some of the mid level SIs face. So we help reduce their burden by almost being their extended arm for projects. We are able to supply the solutions for them as they may not have the ability to stock up, we even offer servicing for their clients inventory through them and at times when required provide the installation and integration services as they may lack manpower,” said Varun Mata, Divisional Head at neoteric.

www.neoteric.co.in

Panasonic India showcases largest spectrum of solutions

Panasonic India took to InfoComm show with one of the largest product launches in their tradeshow trajectory. The company has launched as many as 18 new Vineet Mahajan with projection models latest projection for the Entry Level systems from market, besides Panasonic three models for Mid and High End markets. The three models include the DZZ870K / DZ870W; DZ870LK/DZ870LW; DZ12K; and DZ10K WUXGA projection systems. The company also launched very thin bezel-bezel thin video wall solution with just 5.3mm slimness and measuring 55-inches diagonal. However, the highlight of the company’s initiative at the event is the ‘first-in-India’ ultra short throw lens ET-DLE030, short throw lens with 5000 and above lumen capacity. According to Vinneet Mahajan, General Manager-Display Products at Panasonic India Private Limited (System Solutions Division), for the first time these systems are being introduced to the Indian ProAV market for the first time. “InfoComm is the one and only large platform for ProAV industry, and that it is happening for the first time and in a full-fledged show fashion, we wanted to leverage the opportunity, and we are here,” the Panasonic GM told SI Asia. “The important point here is not just


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One-stop functional solutions right for various scales and needs Yamaha takes a fresh approach to sound installations for commercial spaces, drawing on its knowledge and experience as a global standard-setter in the worldwide professional audio equipment market. Processors, power amplifiers, speakers: Yamaha presents a line-up of three newly developed product categories. Mix and match for a one-stop functional solution optimized for the sound-related needs of variously sized commercial spaces.

The Yamaha Advantage: before/after-installation support Those new to the world of sound systems should rest assured when faced with operating a mixer. To teach operating skills and techniques using the equipment itself, Yamaha holds Yamaha Commercial Audio (CA) Training Seminars in regions throughout the world, followed up by thoroughgoing suppor t. The seminars require no prior knowledge or experience of sound systems. Take advantage of a Yamaha seminar to acquire new skills.


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EXHIBITION REVIEW Systems Integration Asia October - November 2013

the wide band of products,” he went on explaining the cause, “it’s bringing about the latest technology to market place.”

According to Sandeep, the show helped them network with target market players.

www.panasonic.com

www.qscaudio.com www.provisualsaudio.in

QSC demonstrates Q-Sys, Installation speaker systems

Reverb Systems brings Scree Goo solutions to India

Revolabs demonstrate HD, VoIP audio solutions

The Revolabs team

QSC’s Country Head-SAARC Sushil John, VPSystems Strategy Richard Zwiebel with ProVA team- Sandeep Braganza, Natarajan, Deepak and Balamurugan

QSC Audio taking to InfoComm India tradeshow platform through their India Distributor Pro Visuals Audio, showcased their latest speaker ranges for Installation market at the InfoComm India, even as it highlighted the Q-Sys platform with a new built-in AEC algorithm. The speaker ranges included the ADS-2, S8T, S10T, S12T models. “These models are essentially for Installation Market,” explained Saneep Braganza, Business Development Manager at ProVA. “These models are new for Indian market,” he said, adding there have been some good responses for the systems.” QSC also highlighted the popular Q-Sys platform with the newly built-in AEC algorithm. Besides QSC, ProVA also showcased Audio Technica’s System 10 that comes with 2.4 Ghz wireless capability, and TOA’s voice evacuation systems, conference systems and PA speaker ranges. “This InfoComm event is nice on many counts,” said Sushil John, QSC Audio’s Country Head-SAARC. “it’s well organized, professional,” he said adding, “it brought a very vast and diverse product systems under one single roof.”

Reverb Systems Pte. Ltd, the Singaporebased distribution entity brought to Indian market the revolutionary Screen Goo solutions, besides many other products. Screen Goo products are specially formulated, colour correct, video screen coatings in liquid form. They allow the user to transform any smooth paintable surface into a highperformance projection screen. The affordability and versatility of Screen Goo enables it to be used for a myriad of applications, from home theatre to large scale commercial installations. “Screen Goo’s performance reflects many years of research and development,” says Anil Vemulapalli, the Director of Reverb Systems’ India operations. “It is capable to outperform most screen products existing today,” he vouches. “It is made from a proprietary combination of the highest grade coating components.” According to him, premium acrylic resins, museum grade pigments and other optical ‘goodies’ are blended using custom designed, purpose-built mixing equipment. Whether used in a professional or in a home setting, its simplicity of application, versatility and quality make Screen Goo the right choice for almost any projection job. The company also demonstrated solutions from Vicoustic, Furman, Peerless Mounts etc. www.reverb.sg

Revolabs brought to the show floor a wide range of HD wireless microphone systems and conferencing systems. The systems included the new Revolabs’ Executive Elite wireless conferencing solution that combines a sophisticated look and feel with augmented audio performance and security. Also on demo was the popular Revolabs Executive HD MaxSecure for applications requiring high levels of security; the Revolabs HD Single/Dual Channel for video conferencing; the rack-mount Revolabs HD Venue; the Executive HD for executive boardrooms and large conference rooms, and the versatile Revolabs Hybrid HD for installations requiring a powered audio solution. In addition, Revolabs also demonstrated its enhanced Windows-based HD Control Panel, which allows users to monitor and control networked HD wireless microphone systems from a single PC software program with an intuitive graphical user interface. “We are very excited to be exhibiting our wide range of market-leading conferencing solutions,” said Roshan Gupta, Regional Director, India and Middle East, Revolabs. “The event is a good platform to showcase these solutions.” www.revolabs.com


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EXHIBITION REVIEW Systems Integration Asia October - November 2013

RGB-Spectrum pleased with event

Ken Pefkaro of RGB

Ken Pefkaro, Marketing Director of RGB Spectrum said he was most impressed with the visitors on Day One. InfoComm India opened with an invite only event which saw high value guests. “The first day programme was well planned and in fact overall the show was good and I am pleased with the turnout. The organisers did a good job with getting people to come to the event.” Ken was also pleased with the big turnout for his seminar on Command and Control and highlighted that at the booth there was strong interest in their Multipoint Control Room Management System (MCMS). www.rgb.com

The visitors were able to easily understand every word even in the loud surroundings of the exhibition hall. The 20 invited delegates could simultaneously hear crystal clear audio without any interference. Sennheiser India also had live demo of audio solutions from Apart Audio, L-Acoustics and Televic Conference, the three brands that Sennheiser represents in India. Vipin Pungalia, VP- Sales & Marketing Professional Segment, Sennheiser Electronics India said, “with infrastructure segment growing exponentially, the need for superior installed sound and overall AVC technology has become more critical. With the combined expertise of SIs, and consultants along with the technology offered by Sennheiser and other AV specialists, we can address this growing demand. We have committed ourselves to the pursuit of perfect sound“ www.sennheiserindia.com

Tendzone exhibits its MIDIS solution

Sennheiser’s Tourguide 2020D tours InfoComm show

VTRON pleased with show outcome

VTRON exhibited its cost effective FLY processor that is designed for the VTRON LCD Display Wall Narrow Bezel Series as well as its V8 Concept Michelle Cheng of that is designed to VTRON accommodate eight core achievements in the Visionpro DLP video wall system solutions that was dispayed with a 2x2 70” DLSP display cube operating with the Digicom ARK andMagic processors. “The show is helpful as our distributor Mindstec took the opportunity to bring their dealers and partners to out booth for them to better understand our solutions. We also came across possible new channel partners. All in all the show was better than expected,” said a pleased Michelle Cheng, Assistant Marketing Manager, Overseas Operations, VTRON Technologies (HK) Ltd. www.vtron.com

Yamaha brings a wide range audio solutions to show

Peter Er of Tendzone with the team from Primasonic Spectrum

Sennheiser Tourguide

Sennheiser India took to the InfoComm India trade show floor to demonstrate the strengths of its popular Tourguide system, besides other solutions it brings to market. The German audio specialist was the Tourguide System Partner for the show. The invited delegates and buyers were taken through a guided tour of the exhibition using Sennheiser‘s popular Tourguide 2020-D system that comprises of the SKM 2020-D handheld transmitter (microphone) and the EK 2020-D receiver.

Tendzone together with its distributor Primasonic Spectrum Pvt Ltd showcased its MIDIS solution for the first time in India. MIDIS which stands for Multimedia Information Distributive and Interactive System is built on the standard TCP / IP network integrating audio, video, distribution, storage and control management all into one single platform. Peter Er, Head of International Sales, Tendzone, highlights that Primasonic has been representing Tendzone for almost 2 years and InfoComm India provided a great opportunity to reiterate the brand and the support service provided by Primasonic in India. www.tendzone.com

Yamaha team

Yahama India brought to showcase a wide range of audio solutions that are highlighted by the models from DCP Series, EXi8 and EXo8 Series, MTX, XMV, VXC, and VXS series. “Being the first full-fledged InfoComm show in the country, we are a bit excited to be here,” said Prem, from Yamaha India. “We did have some quality footfalls to our booth. That’s a good thing.” www.yamaha.com


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INSTALLATIONS SSystems Integration Asia October - November 2013

AUSTRALIA

A new paradigm achieved at the New Grandstand, Royal Randwick Racecourse Networked television distribution and audio systems deliver grand event experience! “The Australian Turf Club wanted to set a benchmark both nationally and internationally for its grandstand both from a race-day and non race-day events perspective,” noted Mark Flanagan, Executive General Manager Property Development of the ATC. “In addition, we wanted to ensure that punters attending the races were receiving all the information, and more - they could receive it either at home or at a pub. A centralized system which allowed us to be flexible with our offering as trends changed and as the masterplan for the spectator precinct developed - was also at the forefront of our thinking. The P.A. People combined with NDY have delivered everything we were hoping in the system which is also easy to use and manage. We believe we now have the pre-eminent Audio Visual systems in the

world to service our clients and use as a base for future expansion of the system.” The ATC had a vision to create a new paradigm in on-course facilities when it was conceiving its new Grandstand at Royal Randwick. They knew that a central part of that vision would be the technology employed throughout the new venue. The ATC engaged leading consultant Norman Disney & Young to

capture that vision as a performance specification, and successful builder Brookfield Multiplex chose Sydney based firm The P.A People to deliver the new networked television distribution and audio systems. Coincidentally, the Randwick project falls neatly 15 years after The P.A. People delivered the networked Audio systems for another iconic Multiplex Project, the Olympic Stadium (now ANZ Stadium) at Homebush. At the time the tenders were let, little was known about the ATC’s fit out requirements. The performance specification called up a number of TV channels that would be required, and an indicative number of TV screens that were proposed. On the audio side, required acoustic performance criteria


‘We believe we now have the pre-eminent Audio Visual systems in the world…’ says the ATC! for each space and an indicative number of zones were nominated, along with an overview of functional requirements and environmental constraints. The third element of the puzzle that formed part of the contract was a 1,000 port Ethernet network specifically designed to support both the IPTV and networked audio systems. From that point forward, The P.A. People engaged with the services team from Brookfield, the consultants from NDY, two teams of architects and the ATC themselves to design and develop the systems that feature in the finished project. “Norman Disney & Young considered The P.A. People the leading choice for this project, with the requisite skills, knowledge and flexibility to deliver in a demanding environment, with the added benefit of having previously delivered projects utilising similar systems to those proposed for this development. Having The P.A. People on board and their ability to bring first-hand experience to the table was imperative in maximising the outcome for the ATC“ said David Kyle from Norman Disney & Young. There are around eight hundred screens attached to the IPTV network over the entire site, with over sixty channels and thirty signage pages able to be displayed. The system deployed is from

Scottish specialist supplier Exterity. ‘This is the fourth major IPTV system we have deployed from Exterity’ said Josh Jones, Senior Project Manager for The P.A. People, ‘and this is easily our largest system. It has settled down without any significant issues’. “NDY have worked closely with The P.A. People and Exterity in Australia on another large venue Exterity system, as well as scores of systems in the UK and were confident that the Exterity system would deliver” said Richard Morrison from Norman Disney & Young. The majority of the networked audio system comprises products from US group Harman. Over 1,000 individual JBL loudspeakers across ten different models, 80 Crown amplifiers and 12 BSS networked digital signal processing engines - form the backbone of the system. Operating on its own dedicated HP Procurve Ethernet network, The P.A. People believe the facilities in the new Royal Randwick grandstand represent the largest integrated networked AV system in Australia, a short 15 years after they delivered the world’s first networked audio system in a stadium venue. www.papeople.com


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INSTALLATIONS SSystems Integration Asia October - November 2013

CHINA

dnp Supernova Infinity creates one of the largest screen displays of its kind Wincomn undertakes massive installation in Chinese Command Centre massive display wall, the installer could guarantee everyone in the command centre a good view, regardless of their viewing angle and distance from the screen.

Wincomn Technology, dnp’s Partner in China, has installed a spectacular 17.6m x 3.6m dnp Supernova Infinity display at the WK Command Centre(*). With a diagonal screen size of 707in, this display is one of the largest of its kind in the world. The Centre’s multi-purpose control room is equipped with two rows of operators' desks. Its auditorium, which has a capacity for 800 people, is used to the full during exercises, conferences and certain important presentations.

To ensure a perfect viewing experience for all the guests — especially those guests seated at the rear of the auditorium, as well as for operators — the management requested a top-of-theline AV solution. Wincomn’s solution consists of 24 dnp Supernova Infinity Screens, installed seamlessly in a 3 x 8 configuration that enables content to be presented in up to 64 different windows. The AV content is delivered by three Christie Roadster HD 20K-J projectors. By slightly curving the

According to Wincomn Technology, the client and system integrator opted to use dnp Supernova Infinity Screens because they offer the best balance between price and performance, while requiring minimal space. Given the limited amount of space for the installation, rear projection was not an option in this case. LED was also considered, but rejected due to its high cost and image quality issues. (*)The Centre’s full name and location are not available for security reasons. www.dnp-screens.com

KUWAIT

KPMG thinks smart in the Middle East

Privacy attained with a flick of a switch Pro Display’s Smart Glass technology was recently installed at KPMG’s offices in Kuwait. The installation included a number of laminated Smart Glass panels and self-adhesive Smart Film which can be simply retro-fit to existing glazing. Smart Glass technology transforms any space at the flick of a switch offering instant privacy and security. The product works on an electrical current and when activated switches from clear to opaque. In its opaque state, the product can also be used as a high definition rear projection screen.

Glass provides the ideal environment of privacy for office interiors and conference rooms.”

Nawaf AlShamari Managing Director of Rare, Pro Display’s distributor in Kuwait said, "Our first installation for the Smart Glass product was done at AlHamra Business Tower for KPMG. The installation was a great success to offer this new technology in Kuwait. The quality and simplicity of Smart

Safi AlMutawa, CEO of KPMG said, "delivering instant privacy to carry out important meetings and presentations, without distractions from onlookers, and co-workers in a simple click was great innovation, and eliminating the need for curtains/blinds which can look dated and unpleasant".

A flick of the switch instantly provides privacy with Pro Display's Smart Glass Technology

Nawaf AlShamari added, "I think every corporation today should use this technology to provide the ideal environment of privacy for office interiors. It's a stand out product which is cost effective and environmentally friendly". www.prodisplay.com www.intelligentglass.net www.rare.com.kw www.iggcc.com


INDONESIA

Social Department improves audio intelligibility PT Smart Integrator Solution helms the project with AV control. For this aspect of the installation PT Smart Integrator installed the PTN D2201 discussion microphone and PTN D1001 central processor. “The installation is quite straight forward since the microphone itself already distinguishes which one will be used as a Chairman and which as delegate,“ said the spokesperson. He added, “The processor itself acts as a standard DSP which automatically detects which priority needs to be given. Once the chairman uses the microphone, all the delegates mics is set on off. The only limitation for this product is there are assigned number of microphones that can be used to talk at once while in the first two rooms there are no limitations due to the BSS DSP.” The Social Department of Indonesia Jakarta office recently called upon PT Smart Integrator Solution to upgrade its AV systems for its four meeting rooms. All the rooms required an integrated audio conference system, a projector, screen and CCTV to be installed, to enable a smoother meeting process. According to PT Smart Integrator, the rooms featured two slightly different audio solutions to meet the Social Department's objectives. The first stage of the installation used advanced technology where a BSS London DSP system was integrated with Audio Technica microphones, for two rooms. Models used were the BLU 100 DSP and BLU 6 for volume control with AT8668 and Pro 49 Audio Technica microphones. Mixing duties were handled by a Yamaha MG124CX console. “DSP enabled us to programme the system to automatically distinguish the set up between the Delegate and Chairman microphone, “ said a spokesperson for PT Smart Integrator. He added, “In addition the advantage of DSP is we could programme manually the number of mics that can act as Chairman and Delegate without any limitations.” The processor was

also programmed to automatically lower the background sound once sound is detected coming out from the microphone (ducking). Another advanced feature of the BSS London DSP is that it featured embedded mixing and equalizing all within the processor. Control of the integrated audio-visual equipment for the room was handed to a PTN WP8 control panel for ease of use by participants. The 8 button keypad integrated the whole function of the AV system in the rooms into several preset scenarios such Meeting mode, Presentation mode, screen up and down, source selections. The Second stage for the remaining two rooms was a more straight forward installation as they only required a basic delegate and chairman conference unit

These rooms also featured the PTN WP8 control panels. In addition the rooms also featured an EPSON EB-S100/X100 2600 lumen projector each projecting onto a 120” JK Electric screen. Sound reinforcement was provided by existing active JBL speakers in the rooms. www.sisolusi.com


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VOICE BOX Systems Integration Asia October - November 2013

Creating a Vision for Success Aneeta Gupta, Founder of Dubai-headquartered ICT major Visionaire, was recently honoured with the InfoComm Women in AV Award for 2013. The laurel is significant in that she is the first woman entrepreneur outside the US, to win the coveted honour. It’s a new prideful honour for the Middle East ICT industry as well. SIAsia interacted with Aneeta to gain an insight or two into the Vision that made the Woman, and Visionaire. Excerpts: SIAsia: Being the first woman from outside the US to become InfoComm's Women in AV Award laureate... What does it mean to you, personally and professionally? ANEETA: I believe that I speak for all the women in the industry when I say that the step towards recognizing our role in the success of AV is a giant step. InfoComm International has been pioneering the efforts to globalize and integrate the industry in these exciting, transformational times and I thank all for that. For me personally, I am glad that I can continue to mentor and serve as an example for the women of the world that we need to believe in ourselves and not accept stereotypical roles. Professionally, this has been a very long and tough ladder to climb and I have to recognize all my team members, customers and vendor partners who have been instrumental in my success at Visionaire. SIAsia: What does it mean to Visionaire as an SI enterprise, and one under your stewardship? ANEETA: At the outset, I feel grateful to the industry that I had the opportunity to contribute with Visionaire. Visionaire has already been recognized several times in the last few years with a growing list of awards such as- 2013 System Integrator of the Year, Network World Middle East; HP-Microsoft Outstanding Frontline Partner Award in UC&C, USA; Project Winner, Education Category , EMEA inAVation Awards in UK; and Middle East Green Award for Sustainability-Data Centers, Broad Group UK. The latest honour is a reinforcement of Visionaire’s standing in the global ICT domain, and our contribution to

the cause of AV, as part of ICT. We are excited about our future and continue with confidence built upon trust and experiences of the past. SIAsia: What should it mean to the AVSI/ICT industry in the Middle East? ANEETA: It proves that women are equally respected and accepted in the social and business community. I believe that I am just one of the examples and evidence of the success of the benevolence and contribution of the national leaders in the Middle East region who have ensured that women are provided equal opportunity for success. This may represent the opportunity for many other women who are more talented and gifted to become aware that their work and potential will be recognized. SIAsia: Being a woman head honcho in ICT, how would you factor the lesser role of women in global AV/ICT? More so in the Middle East? ANEETA: To some, my role at Visionaire may come as a surprise since I don’t fit the stereotypical role. I have been involved with AV from a very young age - when I got actively involved in television production both in front and behind the camera. I don’t see a lesser role of women in the industry. We have success examples of women at Visionaire who started as field engineers and have grown to become business directors. Eighty per cent of our internship intakes last year were women… and I am not only speaking about expatriate women engineers. We have had Emirati national women engineers who have no qualms about working on rack building or climbing unto raised floor segments to


trouble shoot wiring. Today at Visionaire – procurement, marketing, program management, customer advocacy, sales and HR are all led by women. We have several women engineers who are doing field services and technical help desk management. There is no physical challenge in our industry that makes women “lesser” to men. To all the skeptics out there, I say “it’s all in your mind.” SIAsia: What opportunities do you see to increase their stake? ANEETA: In general, there is a dearth of qualified people in our industry. I believe that ICT is a great professional pursuit for women and men alike. I may sound biased, but I find women more diligent and dedicated to successful outcomes in their career considerations even while they are having to attend to added family responsibilities. Society is changing rapidly with much more acceptance for women’s role in business and I am also thankful to the men who are encouraging and accepting this, since the coin always has two sides. SIAsia: Some governments in the Middle East have been spending huge amounts on higher education, but the big missing is apparently AV education. Your take? ANEETA: As I just said, there is a large gap in the skills required by the market for ICT. We generally find even engineering graduates to have theoretical skills that do not fit well with the practical industry requirements. However, there is a global appreciation about the need to fix the gap between learning and requirements for the future. There is hope though with the convergence of AV and IT, many of the old skills will lead to upgradation, and the knowledge of networks, software and integration and within these will be an opportunity for strong career growth. SIAsia: What do you think has been Visionaire's biggest contribution to the AVSI/ICT industry in Middle East? ANEETA: Visionaire is an institution by itself and has become the example of

pioneering work in the industry. Working with leading vendors, we were the first to focus on mobile presentations, lead in the DLP projection business, create new segments such as integrated control, e-Control and Interactive WhiteBoards, Video Conferencing and most recently the integration of the Cloud, BYOD and integrated ICT. Most of all, in the South Asia and Middle East region we have contributed to career building of several individuals whom we have nurtured and taught the skills of business as employees, and many of them are now holding senior positions with other companies while some have become successful entrepreneurs. Our technical documentation is renowned and has set the standard for many SIs to follow and many times, copy. SIAsia: How do you factor Visionaire's success? What particular business practices made it possible? ANEETA: In the very early days, I would say that passion, knowledge and integrity drove our success and we constantly added capabilities of knowledge, solution architecture, project management, documentation,

procurement, creativity, and services and managing customer expectations. Visionaire is known for its ethical practices, vendor agnostic, best-of-breed approach to providing high performing systems. We have also pioneered the ICT convergence towards cloud, BYOD and extreme collaboration. Over 80 per cent of Visionaire employees are consultants, technical architects, project managers, solution developers, service engineers and customer support specialists. All are part of an integrated service delivery team with the breadth of skills and experience needed to support end-to-end ICT environments. Smart organisations who have discovered the high costs of internalizing technical skills, staffing and managing are choosing Visionaire as their Managed Service Partner to manage their ICT environments. TECHNOMICS aligns ICT with business goals and functional integration. We help define, develop and implement ICT strategies and technologies that enable our customers to stay ahead of the demand cycle and improve performance and competitive advantage with significant CAPEX and OPEX savings.


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VOICE BOX Systems Integration Asia October - November 2013 best to integrate with an organisation’s business processes are challenges we address every day, and this includes recessionary times. Removing complexity for our customers is what we do best. I will just say that SIs need to focus on building long term value which is sustainable and this carries them through cyclical economic trends.

Student Court Room at the UAEU

SIAsia: Would you make a quick SWOT of the AVSI/ICT in the region?

• Emerging technologies such as Glassless 3D Media, HD graphics, Multi-touch and gesture, Lampless projection. Threats: • Consumerization. • IT is driving the opportunity SIAsia: Is there a Vision2020 for Visionaire? Where would you like to see Visionaire in the near-term and long-term?

ANEETA: My take on this is as follows:

Virtual Classroom at Khalifa University

SIAsia: Barring the government spending, how would you compare the AVSI/ICT industry in the Middle East against that of the West and Far East? ANEETA: Even outside government initiatives, ICT industry in the ME region saw several successful projects, particularly in Hospitality and private education. This apart, Middle East is big in telecom and banking. There may be less large corporates in the ME as compared to the West and Far East; however, the SMB sector in the region is growing rapidly. We are part of a globalized industry. Everyday globally businesses face an increasing range of demands on the organization’s ICT infrastructure and services…The ME compares to the same challenges that are faced by customers elsewhere.

Strengths: • Established design and best practices that provide solutions of complexitiesacoustics, electrical, audio and video engineering. • Custom experiences for shared venues. • Best-of-breed integration capabilities. Weaknesses: • Low entry barriers; lack of qualified and experienced talent. • Box mentality. • Low customer appreciation for work complexity. Opportunities: • Extreme Collaboration. • Network, cloud, BYOD.

ANEETA: TECHNOMICS business model of Visionaire has been bringing us considerable success. We see this opportunity providing end-to-end solution to customers, going beyond simply deploying boxes of technology. We design, build and manage system performance. We do have a Vision 2020 for Visionaire … we see ourselves transforming with our 4C of success formula. Our strategic goal is to establish Visionaire as the ICT partner of choice. As we pursue our goal, we seek and adopt innovative technologies and services that will transform organizations of today into organizations of tomorrow. The pace of change means tomorrow is not so far away; Visionaire is determined to be there first. www.visoinaire.com

SIAsia: The industry, in general, has long been suffering from periodical recessions. Does Visionaire has a solution to this? If so, what? ANEETA: We are equally affected by global economics, and effects that change business dynamics. There is no success formula that one can apply as a constant business model in a market that is dynamic. Staying ahead of the game with emerging and complex technologies, and determining how

Telepresence and Collaboration room at the UAEU


Good ol’ Ethernet is still going places! By Gary Newbold, Vice President, Asia Pacific Sales, Extreme Network

Over the past 40 years, Ethernet has become the quintessential and standard network solution for an increasingly diverse array of applications, be it wired or wireless, enterprise or telecom networks. Yet, even today, Ethernet’s history is far from written. The technology transitioned from an ingenious invention by Robert Metcalfe to carry information from one printer to another at Xerox Palo Alto Research Centre (PARC) in the early 1970s to a much more scalable and adaptable system running at Gigabit speeds for the Internet and office applications in the 1990s. More recently, it has evolved from its enterprise roots to infiltrate high performance data centres and metro network rings at 10 GbE speeds, offering predictable performance with quality of service, improved latency and seamless access to a wide array of applications and services, powering phone calls and data servers. Ethernet continues to go from strength to strength, transcending bigger and faster networks and extending its reach into the future in the coming decade. Ethernet keeps proving its limitless potential due to its flexibility. Just as phone calls have been enhanced and expanded in recent years with the introduction of VoIP, we can expect to see Ethernet revolutionise everything, from the way we conduct board meetings, watch movies, to how we drive our cars.

The very recent introduction of Audio Video Bridging (AVB) standards technology, backed by the Institute of Electrical and Electronics Engineers (IEEE), allows Ethernet to support highly sophisticated audio and video over the network. Over the last decade, consumer demand has driven a large increase in audio video features and options in automobiles. Previously found only in luxury cars, DVD playback, backup cameras as well as navigation have become commonplace options in the mainstream automobile space. Today’s rear seat entertainment (RSE) units are also more sophisticated, adding the need for a common networking infrastructure in the automobile. Going forward with AVB, Ethernet will find its way into millions of automobiles in the next decade, due to its lower cost and weight of cabling, high performance and simplicity. Evidence of this came in late 2012 when Hyundai announced plans to partner with Broadcom to wire a number of its new models with Ethernet to converge once disparate systems into a single network, including the infotainment consoles, safety, ABS brakes and GPS. Streamlined Ethernet cabling will reduce the weight of vehicles, ultimately boosting fuel efficiency, helping auto-makers to achieve improved fuel economy standards. Yet again, Ethernet will not stop there! AVB lets Ethernet play a role in modern AV systems (sound and video where the highest quality is required), be it within conference rooms, television and radio broadcast studios, concerts, stadiums or auditoriums. Using the new IEEE standards for synchronisation and quality of service, Ethernet will enable perfectly synched audio and video deliver pitch-perfect sound or create a virtual boardroom to bring global networks of executives to the same table with stunning quality at

great value. Many pro-AV companies, such as Harman International, Meyer Sound, BiAmp Systems and Axon, have fully embraced Ethernet and are today working with the AVnu Alliance for the education and promotion of AVB using Ethernet. Ethernet powers communication and network systems running our world, providing speed, and ease-of-use through interoperability between networking devices, hence reducing the need for complex network setups and offering a seamless solution for the delivery of any service. In three words: Ethernet is everywhere.

About Extreme Networks

Extreme Networks was founded 15 years and 30 million ports ago. The company has always been at the forefront of innovative networking. That tradition continues today with their vision, technology, ability, and focused dedication to deliver an inclusive solution that spans the converged edge to the enterprise core and beyond. Extreme accomplishes this through best-in-class Ethernet technologies; powerful end-point awareness that optimizes the Quality of User Experience by recognizing users, their devices and virtual machines; and ExtremeXOS®, an end-to-end modular, extensible, and always-on operating system that adds intelligence to the network. Further, the power of ExtremeXOS guarantees predictability from the edge to the cloud. Whether the network is a cost of doing business or an ongoing expense, our platforms offer network planners the tools to build a more flexible and costeffective infrastructure. Extreme Networks has its headquarters in USA with Development and Sales office across the world. www.extremenetworks.com


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Bringing Techno Quality to place In the domain of technology business, many enterprises have grown to honour from very humble beginnings. One best exemplification can be the Doha-headquartered Qatari audio-visual solutions provider Techno Q. Seeding and nurturing the cause of that entity is Abdulla Alansari, Executive Director of the company. Graduated in mechanical engineering from Lamar University, Texas, and began his career as Head of Planning for Qatar Petrochemical Company, Alansari joined in 1995 his partner Zeyad Al Jaidah in founding Techno Q, a company specialising in low current systems integration and solutions. Today, as an ED of Techno Q, Alansari leads growth, defines strategy, and focuses on leading consultant and project management teams with direct involvement and oversight of key client accounts. SIAsia interacts with Alansari to know more about Techno Q. Excerpts: countries in the region like Oman, Kingdom of Saudi Arabia and Kuwait, and have a strength of over 270 skilled workforce. A prideful acclaim like an icing on the cake in the very recent times is Techno Q’s work at the QNCC winning the most InAvative Public Sector Facility at Integrated Systems Europe (ISE) 2013. SIAsia: What inspired you to set up the company? Is there any particular ideation in naming the company as Techno Q?

SIAsia: Tell us about Techno Q, its genesis, journey through the years and current positioning. ALANSARI: Techno Q started out as a small business, mainly specialising in delivering customized home theatres for residential projects in Qatar. Since its establishment in 1995, the company has grown steadily from its humble beginnings to its present position as the leading systems integrator in the region. Taking on our first commercial project, which was an audio system for a BMW showroom in 1996, we realized the potential of our business and slowly started transitioning our operations to become a provider of integrated systems solutions focusing on commercial projects. We began concentrating, primarily, on the audio-visual systems. In 1999, we delivered our first turnkey solution for the government sector – an auditorium for the Ministry of Interior. In 2002, we grew to a staff-strength of 30, and won our first mega project:

audio-visual systems integration for the prestigious Weill Cornell Medical College Qatar branch. There was no stopping since then. In 2004, Techno Q had the prestigious task of developing broadcasting and audio systems at the Khalifa Stadium in preparation for the 2006 Asian Games. In the following two years, the company added five allied business lines, spreading the operational portfolio, helping it to deliver projects across Qatar’s major institutions and businesses. While 2008 saw Techno Q providing integrated systems solutions for all industry sectors in Qatar, and as an official supplier of various leading international technology brands, 2010 saw the company winning Qatar’s largest audio-visual project to date- Qatar National Convention Centre phase II. In a couple of years, Techno Q’s credentials helped the company grow incredibly- to expand to neighbouring

ALANSARI: Techno Q as a business was created out of our passion for the engineering profession and the idea behind the name was to combine the element of technology and our origin. The orange in our logo represents the energy, passion and vibrancy, while the black of the “Q” anchors our commitment, trustworthy reputation and Qatari roots. SIAsia: While Techno Q appears to be a multi-disciplined enterprise, what do you think is its core competency? ALANSARI: Over the years, we have expanded to include seven additional business units to our portfolio, which, apart from the audio visual solutions, include broadcast, control, fire systems, IT, lighting, security and hospitality management systems. We’ve always been in the forefront of technology and been amongst the first companies to bring new products to market. What sets Techno Q apart is our commitment to exceeding our customers’ expectations in quality and service by investing considerable resources in developing


SIAsia: Qatar is said to be faring comparatively better among all Middle East markets- what reasons do you see for that?

Al Rayyan Theatre in Souq Waqif

tried-and-tested solutions and nurturing partnerships with leading global technology brands to ensure that our services and system installations are always at the leading edge of technology. Probably that sums up our core competency. SIAsia: What particular competencies you believe Techno Q has brought to the market? ALANSARI: Our focus on quality! Our philosophy has been to select the right equipment and products for the system solutions that we provide, offering optimum value for the client’s investment. Our partners are carefully selected amongst the most reliable technology brands in the world. Over the years, we have created a trusted long-term partner network with the world’s leading technology brands and manufacturers ensuring that our customers always received the best products and expertise from Techno Q.

the main obstacles in running operations in neighbouring markets has been the lengthy decision making processes which affect project progression, and execution times. SIAsia: Why are the challenges so? What specific reasons do you see for that situation? ALANSARI: There are many elements that come into play but the fact, at the end of the day, is that our business is linked to construction projects. Looked from this perspective, when those construction projects are delayed or come to a halt for whatever may the reason, many supporting businesses become affected by the uncertainty.

ALANSARI: The implementation of Qatar’s National Vision 2030, and Qatar having been given the honour of hosting the 2022 FIFA World Cup Soccer Championship have definitely been the biggest contributing factors. They have many positive implications on businesses in the country helping build a strong country brand and economy. As a psychological phenomenon, the brand of a country has a direct impact on its ability to compete and grow in the global arena. While the Vision 2030 has literally evolved a vision for sustained, all-round growth and human development, the FIFA honour has its own brand pull and diverse stakeholders and beneficiaries too. When a major international sporting event such as the World Cup Soccer is hosted by a country, it brings in a big influx of foreign currency, tourists, additional spending on goods and services, and a lot more developmental activism.

LED Track in Aspire Academy

SIAsia: In how many markets does Techno Q operate? what are the major success markets, and what have been most challenging? ALANSARI: In addition to our main office in Qatar, last year we have announced our plans to broaden our company’s spread in the GCC region. Currently, we have branches in Oman, Kingdom of Saudi Arabia and Kuwait, and at this time we are seeing a lot of potential in the Omani market. One of

GE smart classroom in Qatar Research and Technology Park – Qatar Foundation


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Qatar University College of Education 132-seat Faculty Hall

Qatar University Administration Hall

SIAsia: Is it a reason for your success as well?

is internationally recognized in the AV industry.

ALANSARI: To a perceptible extent, yes! For us, as for the other medium enterprises in Qatar, this means that we can successfully put down roots in cornering a niche with products and services to better serve the market. SIAsia: While AV is increasingly becoming a part of academic infrastructure in the region, it is not part of academic curriculum- how would you explain this?

ALANSARI: Because AV is such a specialized industry, skills are developed on the job, and keeping oneself up- to-date with new equipment and technology throughout one’s career is absolutely vital. Most common path for someone is to study electronics and communications engineering and from there acquire training in audio-visual systems and applications. Training and certification can also be acquired with equipment manufacturers or through courses available from the industry institutions such as the InfoComm International which has a Certified Technology Specialist accreditation and

SIAsia: Where do you think the industry is heading in the next five years’ time? ALANSARI: Just like the past decade saw the explosion of the Internet along with the continuing rapid expansion of mobile communications worldwide, these two technologies, having evolved separately, are now coming together. In the next five years, we would see all systems and devices converting to IPbased communication solutions. www.technoq.com

GE Auditorium Qatar Research and Technology Park – Qatar Foundation


HDBaseT Alliance brings HDBaseT “Home” with Specification 2.0 HDBaseT 2.0 provides the single-cable benefits of HDBaseT to the CE market while ensuring connecting components is “plug-and-play” simple and that components are elegant, scalable and future-proof.

Micha Risling

Vice President of Marketing and Business Development, Valens Marketing Committee Chair, the HDBaseT Alliance The HDBaseT Alliance recently released HDBaseT 2.0, and it marks one of the most significant developments for the technology since Valens introduced it back in 2010. HDBaseT was first conceived as a means to help professional A/V installers and systems integrators reduce the time and money they spend by enabling them to run a single, inexpensive CAT cable that carries uncompressed HD video, audio, power, controls and Internet. HDBaseT has been very well received in the A/V industry as a long haul technology for commercial applications such as digital signage displays and expensive, highend residential systems. However, even as the product ecosystem grew to hundreds of HDBaseT components and the Alliance swelled to over 60 member companies, the technology was seen as cost prohibitive for the average consumer. That changes with HDBaseT 2.0 and what we call the “HDBaseT Multimedia Connected Home.” The Alliance introduced the new specification earlier this year, and it represents more than two years of collaboration among our Pro-AV and consumer electronics members.

HDBaseT has become the digital connectivity standard for the Pro-AV and CEDIA markets. Millions of ports are deployed, hundreds of HDBaseT-enabled products are available, and the HDBaseT Alliance membership has grown to over 65 manufacturers, including brands consumers should immediately recognize like Samsung, LG, Sony Pictures, Pioneer, Onkyo and Epson. HDBaseT Multimedia Connected Home includes adaptations across all seven layers of the Generic communication OSI 7 model to allow the support of timesensitive, high throughput video/audio and other time sensitive applications. While HDBaseT 1.0 addresses the Physical and Data Link layers only, HDBaseT 2.0 adds networking, switching and control point capabilities. HDBaseT 1.0 defined a point-to-point connectivity standard; HDBaseT 2.0 defines pointto-multi point connectivity, thereby providing multi-stream support. HDBaseT 1.0 was defined to support the transmission of "video, audio, Ethernet, power and controls, what we refer to as the “5Play” feature set. Spec 2.0 establishes a specification that will allow HDBaseT switches to control and distribute multimedia throughout consumers' homes. With an HDBaseT 2.0 switch, HDBaseT packets are switched and the conversion back to their native interfaces is done only once at the end device. The combination of this single switching function and the lack of unnecessary native signal terminations reduce the cost of an HDBaseT switch, and simplifies the implementation. This enables manufacturers to remove multiple interfaces and conversion components

that existed in HDBaseT 1.0 products. The result is a smaller and less expensive switch. An HDBaseT 2.0 switch is ideal for delivering time sensitive application such as video, audio and USB, providing all required services for a multimedia home. Making HDBaseT affordable for consumers is critical, and HDBaseT 2.0 specification will enable vendors to produce switches with a consumerfriendly price tag. This lower cost does not sacrifice simplicity or elegance. Additionally, the HDBaseT 2.0 specification is backward-compatible, so an HDBaseT switch based on the new 2.0 specification will work with HDBaseT 1.0 end devices, such as the new AVRs Onkyo and Pioneer unveiled earlier this year. This focus on making HDBaseT more accessible to consumers does not mean the HDBaseT Alliance is reducing its commitment to the professional communities. HDBaseT 2.0 represents the culmination of more than two years of development work by both Pro-AV and CE manufacturers, and it offers significant benefits to the proAV companies such as native USB2.0 and additional features to improve performance margin including for 4K video and optimize the existing infrastructure and bandwidth

About the Author

Micha Risling is the HDBaseT Alliance marketing chair and a Valens Semiconductor representative; he brings 16 years of expertise in marketing and R&D executive roles in established NASDAQ and startup companies, plus vast experience in the global mobile and telecommunications industry. Micha received an executive MBA from the Kellogg School of Business through Northwestern University in Chicago. He also holds a bachelor’s degree in electrical engineering from Tel Aviv University.


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Ideating growth by design, endurance, and competence

Saudi Arabia, the heart of the Arab land or the Middle East, so to say, is not only known for its oil riches but also for its ability and willingness to harness cutting edge communication technology, accounting for over twothirds of the region’s market. Playing a critical role in the country’s AVC competence is idec (International Design Engineering & Computer Systems). Evolving from being a humble player to be a honourable solutions provider, the SI has an ambitious plan for growth with technology stake. SIAsia spoke to idec Chief Executive Officer/General Manager Essam D Fattani (who recently visited India), to know more about the company and the country’s potential in AVC domain. Excerpts: SIAsia: Tell us about idec, its genesis, purpose, and evolution through the years? ESSAM: idec (International Design Engineering & Computer Systems) was founded in 1988 as a 100 per cent Saudi-owned enterprise based out of AlKhobar. We were just three people when we began our start-up business - we began very humbly doing CAD services, and computer-related engineering. We

continued that for a long time, even as we got into executing small IT projects. It was the period of CRT technology, and InFocus was a revolutionary product. We used to sell those systems in good numbers, besides our main job of CAD and allied engineering services - scanning, digitizing, document management system, training and installation etc. In 2000, I visited the InfoComm event, I realized how big the industry potential was expanding, and it was time we expanded to vertical markets. We had been doing it anyway, but it was time for expansion into the audio-visual communication domain. So, we grew gradually from being a CAD services provider to AVC systems integrator. We hired sales and technical personnel and presented ourselves to the industry. That most of the industry enterprises knew us already, things began happening for us and we started getting projects in the domain. We began building competencies in the services domain rather than the products domain. We were not box movers; we were helping the customers with design, build, install, commission, and maintain the audio-visual communication systems as per their requirement. We built our strengths in that domain and continued to grow that way. In the years to follow, we expanded to Riyadh in Saudi Arabia and set up a footprint in Kingdom of Bahrain too; we grew in numbers and business too.

In 2006, we expanded our portfolio to furniture solutions. We have developed expertise to custom manufacture furniture to suit any facility - boardroom, conference room, video-conferencing, meeting halls, lecture halls and more where the furniture gets into sync with the space and AVC so much so that no single cable is visible outside, but the function is experienced. Last year, we developed yet another competency. We will show the space you wanted to build exactly how you visualized it – in both 2D and 3D – much before the specs are laid on ground. So, we act as three contractors put into one: AVC solutions provider; interior designer; and the furniture provider. While our solutions have been running successfully without any major problem, today our credibility is that in the event of a problem from any product, particularly AVC, we will fix it, rather than recommending replacement of the same. Today, we are known to be one of the best service providers in the AVC systems integration in the region. We are not the largest, but we can proudly say we are regarded as the best. We have a wide range of solutions and expertise addressing the diverse spectrum of the audio visual communications and systems integration domain for diverse vertical markets.


SIAsia: So, you have many disciplines of operation. What, then, is your core competency? ESSAM: We do the entire value chain of the AVSI domain. We design, build, install, commission, train, maintain and support the systems and facilities of diverse scale. We have grown in brands we represent, as well as expertise we offer, and we have grown in numbers too. You know, products are different from solutions. Products cannot themselves make a solution; they need people to sit down and integrate them in a very customized fashion to make a solution. I guess we pride in that expertise. Today, we have some of the most prestigious projects in Saudi Arabia with our long-time, trusted clients, and we are adding more. I have to admit to you that today we have so many projects to address that we feel difficult to execute in time for the client. SIAsia: How many vertical markets do you address? ESSAM: We address almost all the verticals that exist in the AVC domain today. Corporate- oil and gas, and petrochemicals; healthcare; academic - universities and schools; military; government; institutional; and retail segments. Areas of expertise spans from boardrooms and VCs to Command Control Centres, training centres, auditoriums to convention centres. We have to our credit some of the biggest and prestigious names not only in the region, the world like Saudi Aramco, KAUST (King Abdullah University of Science and Technology), and Lucent Technologies where the project cost is millions of dollars and facilities are over few hundreds of workstations and manifold numbers of systems. SIAsia: Middle East itself is a huge geography with different markets. How many of them do you address? ESSAM: We operate in and concentrate on the Saudi market. For a simple reason that it is our home; and it is the largest in the region- manifold bigger than all other countries in the regions put together. We did explore

the markets like Qatar, Bahrain and UAE but we realized our home is much much bigger than the world outside. We have so much to address and take from it- Jeddah, south, the north and the western regions of the country have big enough potential, and we saw no point in leaving it out and seek it elsewhere. SIAsia: Does it mean the Saudi market is more promising than any others in region? ESSAM: Thatâ&#x20AC;&#x2122;s very clear. Saudi market accounts for over 70 per cent of the entire Middle East market. Complementing the size are factors like stability, government support and client awareness and willingness to invest. All that is fully visible in Saudi Arabia. As you can see today, Saudi Arabia has been, and continues to be the most stable country in the region; the government is very supportive of any technology initiative; it spends hugely on diverse requirements; and the clients are willing to invest. Except some very typical instances of Dollar vagaries, it is much safer and encouraging. SIAsia: That may all contribute to the strengths of the country and industry. But how about the challenges to your business?

ESSAM: Quality people! Having skilled professionals has been the biggest lacking. We always need to hire them from outside the country which is not easy. More, that the Saudi Government has recently made a guideline for encouraging local employment restricts employers to search talent from outside though it is not available locally. More painfully, there have been no training initiatives to help the industry develop skilled professionals. Though some manufacturers do conduct training programmes on and off, they are far from the required levels. Institutions like InfoComm conduct programmes in places like Dubai, Amsterdam, USA, or Australia, but not in our country. We need to send our people to those places to get those skills which may not be every time possible. So we struggle. Another big challenge, so to say, is building trust. Enterprises and large institutions believe in expertise coming from outside rather than the one locally available. They hire solution providers from distant regions at very high billing levels; they do not even seem to bother if the same solution provider is providing the service or getting it done from someone else at lower costs. Very often it so happens that the mega projects are won by big international companies and they subsequently sub-contract the same job to us locals at much lower


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costs. The result is the end-user ends up paying heavy amounts and we end up getting very less, with the job credit and money going elsewhere. If we say we can do the same job at much lower costs that is often not taken. While it is painful, the reconciliation is that it is part of the evolution of the industry, and that we are growing in reputation, and things are beginning to improve, we see the good things to happen. There is a huge opportunity beckoning us and we need to capitalize on that.

ESSAM: In our business, the Saudi market is one of the most advanced and vibrant in the world. Any technology that hits the global market from anywhere, will find its way into Saudi market on par with others, if not faster than others. We try to ensure that we got the best technology in the most suitable fashion. The best part is that the users understand the value of technology which is why they tend to be proactive when it comes imbibing those technologies.

building competencies in that directions. We are relatively new in Riyadh – just four years into the place – but we are investing our resources and energies heavily into the region to seek higher growths. We would also do the same in other regions of the country as we grow.

SIAsia: After strengths and challenges, what are the opportunities?

SIAsia: You have been in the market for roughly 25 years now. What do you think as your biggest contribution to the industry?

ESSAM: That’s the reason we are scouting for people to help us; we are visiting different market places, tradeshows and technology forums to be able to find people who can help us do our jobs better, and faster. We are looking at outsourcing opportunities from the capable and affordable markets like India, and some other markets in the region.

ESSAM: Oh, that’s truly huge. Oil and gas, petrochemicals field is growing through one of the best periods known. Education domain is growing by leaps and bounds. AVC Technology is the mainstay there. These apart, the domain of digital signage is one huge opportunity. People of this country are not used to experience the power of advertising through signage and other digital modes like what it happens in other parts of the world- North America, Europe, Far East or India for that matter. But they are beginning to realize the power of the medium. Not just the retail, but mainly the corporate; healthcare and academics, they all offer a huge opportunity. It is up for capitalizing now. SIAsia: Saudi Arabia is generically considered to be one of the most conservative societies in the world in many walks of life. How dynamic you find it when it comes to harnessing technology?

ESSAM: Our service quotient. Service with quality and reliability. Like I said earlier, while we make our technology deployment to be the cutting edge level and user-friendly, in the event of any problem, we fix it, instead of replacing the device/system to cost the client more. We conduct training and orientation programmes, workshops, and seminars periodically on latest technologies and trends, beside the systems we use. That’s a very critical initiative. SIAsia: How much of the market do you account for? ESSAM: We account for 40 per cent to 50 per cent in our region, which is the Eastern Province. Having said that, we know we are not the largest when we look at the overall business, and we are

SIAsia: You have large projects to execute, but you do not have required number of technically qualified and trained professionals. How do you address that demand then?

SIAsia: What’s your growth plan for the coming five years, or so? ESSAM: Ideally, we would want to grow hundred per cent. Simply because the market potential is so much that it excites us to aim high. As I said earlier, we do not even need to go outside our country, as Saudi itself is so huge and brimming with opportunities. Apart from Riyadh, Jizan, Najran, Tabuk are all huge opportunities. All we need to do is to expand our capabilities to address that demand. www.idec.com.sa


John Ungerer on Integrate, HDBaseT and Tips&Tricks ….More on this for a next round, ….. I probably should have left this sentence off my last article, but being on the plane on my way back from InfoComm it sounded like a good way to end the article at the time. Now I find myself on a plane again and am compelled to write some more, this time after the recent wrap up of our own Integrate show in Sydney where we had some more tech overload for the senses! At the mention of the Integrate show, (bit like a “Mini ISE” now incorporating Cedia) it is probably a good starting point for sharing some more thoughts on our technology crazy world. Again it would be safe to say that there were no WOW, “never before seen” technology launched, it seemed more of a progression and extension of the current stuff, perhaps apart from a 4K LED Videowall flaunting a 1.9mm pitch – appropriately priced of course! What also did not change it seems is the questions and expectations a large part of the System Integrators and designers had. InfoComm classes were well attended, which indicates the market is in need of as much information as can be dished out. Discussions on the booths as well as in the manufacturers forum shows that customers are keen to hear what is the latest technology out there that they need to take note of and how to prepare their designs for it. All sorts of “Wireless”, “Net-centric”, and who knows what else solutions are being touted, however if I have to pick one – I would say HDBaseT won this round! Yes - again, it is not new and that is perhaps a good thing, the industry have now had a bit of time to digest the technology, many if not all of the serious equipment manufacturers are using HDBaseT in one way or another in their designs and growing at a rapid pace, we had to answer many questions from customers during the show with regards to this technology. Ok, by now you must think I have completely lost any hope of linking up

with the last article? … nope, getting there. There are many signal transport formats in use today to get a Digital HD signal to a display, HDMI, HDSDI, Display Port, etc. and yes HDBaseT. It became clear to me a while ago that HDBaseT was seen by many to simply be an effective way to extend the range of HDMI with it’s poor choice of protocol that severely limits its range over the copper cables, so yes that can be true. However if we look at the amount of product appearing with direct HDBaseT sockets on them, suggesting true interoperability over long cable runs between different manufacturer’s devices, it becomes clear that it is becoming a signal transport format in it’s own right! See, getting content to those “fancy 4K displays” I mentioned previously starts to make more sense now… (well apart from the actual 4K content of course, but that is another matter) But is it all that simple? No, it seldom is. There are still rules to be followed, manufacturers guidelines to be adhered to, in order to get the design right the first time. Again, most if not all manufacturers will suggest the use of good quality screened/ shielded CAT-6 or better cable to get optimum results and yet there are those few out there that still thinks and advocate it is ok to try and make a first rate HD display system work on any “cheap and nasty” Unshielded CAT-5 cable. For these “die-hard” folks, HDBaseT does offer a solution in some cases and can work fairly well, dependent on the implementation and size of the system. But, what our “UTP friends” perhaps forget is the serious impact of crosstalk on a bunch of CAT cables, tightly strapped together on cable trays and in racks. Want to ensure your system fails? That would be a good place to start! While I have dwindled off into the “tips & tricks” side of things, I may as well throw in another one. During a recent presentation on HDMI (and other problem acronyms) I got asked

the question from the audience if it is important to actually connect the shield on the CAT-6 cable and if so, on both ends? A valid question I thought and in fact one that we have noticed (while visiting sites) a number of Integrators are not sure about either. Starting out on the Audio side of AV, I learned very quickly when building studios to connect the screens on audio cables only one side while maintaining a proper mains earthed system, thus avoiding earth loops and reducing the noise floor of your installation. Those rules I am afraid do not apply when it comes to the connection of the shield of a STP cable when used to extend an HD video signal – yes, you have to terminate both ends properly according to the manufacturer’s guidelines. In reputable tests it has been found that bundling together ordinary UTP (CAT-5) cable can reduce the operable distance for a Full HD signal to as little as 10m due to the amount of crosstalk between the cables. Repeating the same exercise with STP (CAT-6) extended the same signal to over 80m! To end off this round then and keeping with the 4K scenario, we are getting there with the right equipment, to deliver content efficiently over long distances to these High resolution screens, but as the game moves on and the demand for “bandwidth sucking”, Deep color space and ever higher resolutions increase, greater care should be taken in designing and installing systems for the future that will actually work when content created at these resolutions become a reality for every day use! Keep in mind – HDMI V2.0 was just launched… Yours truly, JU


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Kramerâ&#x20AC;&#x2122;s new line of HDMI HDBaseT range extenders, available as standalone and wall plate versions, sends an HDMI Ă&#x2026;Â&#x160;Â&#x161;@Â&#x2018;Ă&#x152;Ă&#x2014;­Ă&#x152;Ă&#x17D;Â&#x17E;Ă&#x152;ÂĽĂ?ĂŚÂ&#x2022;Ă&#x152;Ă&#x17E;Â&#x2021;kÂ&#x161;Ă&#x152;Ă&#x2014;Ă&#x2026;Â&#x160;Â&#x161;Ă&#x152;Ă&#x201A;@Â&#x2022;kĂ&#x201A;ÂżĂ&#x2026;Ă&#x152; Â&#x2014;@Ă&#x17D;Ă&#x160;Ă&#x2022;Ă?Ă&#x152;X@NÂ&#x2018;k_Ă&#x152;XÂ&#x17E;Â&#x2022;­@Ă&#x201A;kbĂ&#x152;Ă&#x17D;Â&#x17E;Ă&#x152;ÂĽĂŚĂŚÂ&#x2022;Ă&#x152;Ă&#x17E;Â&#x2021;kÂ&#x161;Ă&#x152;Ă&#x2014;Ă&#x2026;Â&#x160;Â&#x161;Ă&#x152;@Ă&#x152;Ă&#x2026;Ă&#x17D;@Â&#x161;b@Ă&#x201A;bĂ&#x152;Â&#x160;Â&#x161;bĂ&#x2014;Ă&#x2026;Ă&#x17D;Ă&#x201A;Ă Ă&#x152;X@NÂ&#x2018;k²Ă&#x152; For demanding applications, Kramer is offering a special XTRA (Long Reach) Mode*, allowing 1080p 60Hz HDMI signals Ă&#x17E;Â&#x160;Ă&#x17D;Â&#x2021;Ă&#x152;pĂ&#x152;NÂ&#x160;Ă&#x17D;Ă&#x152;XÂ&#x17E;Â&#x2018;Â&#x17E;Ă&#x201A;_Ă&#x152;Ă&#x17D;Â&#x17E;Ă&#x152;Ă&#x201A;k@XÂ&#x2021;Ă&#x152;@Â&#x2018;Â&#x2018;Ă&#x152;Ă&#x17D;Â&#x2021;kĂ&#x152;Ă&#x17E;@Ă Ă&#x152;Ă&#x17D;Â&#x17E;Ă&#x152;ÂĽpĂŚÂ&#x2022;Ă&#x152;Ă&#x17E;Â&#x2021;kÂ&#x161;Ă&#x152;Ă&#x2014;Ă&#x2026;Â&#x160;Â&#x161;Ă&#x152;Ă&#x201A;@Â&#x2022;kĂ&#x201A;ÂżĂ&#x2026;Ă&#x152;@Ă&#x17D;Ă&#x160;Ă&#x2022;Ă?Ă&#x152;X@NÂ&#x2018;k² Ă&#x201A;@Â&#x2022;kĂ&#x201A;ÂżĂ&#x2026;Ă&#x152; }Â&#x2030;.k@bĂ _Ă&#x152; XkĂ&#x201A;Ă&#x17D;Â&#x160;xÂ&#x160;kb_Ă&#x152;  @Ă&#x2026;k1Ă&#x152; Ă&#x201A;@Â&#x161;kĂ&#x152; kĂ&#x;Ă&#x17D;kÂ&#x161;bkĂ&#x201A;Ă&#x2026;Ă&#x152; ­Ă&#x201A;Â&#x17E;Ă?Â&#x160;bkĂ&#x152; @Ă&#x152; Ă&#x2026;Â&#x160;Â&#x2022;­Â&#x2018;k_Ă&#x152; bÂ&#x160;Ă&#x201A;kXĂ&#x17D;Ă&#x152; XÂ&#x17E;Â&#x161;Â&#x161;kXĂ&#x17D;Â&#x160;Â&#x17E;Â&#x161;Ă&#x152; Ă&#x17E;Â&#x160;Ă&#x17D;Â&#x2021;Ă&#x152; @Â&#x161;Ă Ă&#x152; Â&#x17E;Ă&#x17D;Â&#x2021;kĂ&#x201A;Ă&#x152; XkĂ&#x201A;Ă&#x17D;Â&#x160;xÂ&#x160;kbĂ&#x152;  @Ă&#x2026;k1Ă&#x152;­Ă&#x201A;Â&#x17E;bĂ&#x2014;XĂ&#x17D;Ă&#x2026;Ă&#x152;xĂ&#x201A;Â&#x17E;Â&#x2022;Ă&#x152;Â&#x2018;k@bÂ&#x160;Â&#x161;Ă&#x152;Ă?kÂ&#x161;bÂ&#x17E;Ă&#x201A;Ă&#x2026;Ă&#x152;Â&#x160;Â&#x161;Ă&#x152;Ă&#x17D;Â&#x2021;kĂ&#x152;Â&#x160;Â&#x161;bĂ&#x2014;Ă&#x2026;Ă&#x17D;Ă&#x201A;ಠ*XTRA (Long Reach) Mode is supported on the TP-580TXR/RXR and WP-580TXR/RXR modules.

Kramer Electronics Asia Pacific Pte Ltd 69 Ubi Crescent, #03-06/07 CES Building, Singapore 408561 Tel: + 65 62744474, Fax: +65 62744414, E-mail: kap@kramerasia.com Web: www.kramerasia.com, Š 2013 Kramer Electronics, Ltd. All Rights reserved. HDBaseT is an official trademark of the HDBaseT Alliance.

Systems Integration Asia October-November 2013  

Bi-monthly magazine for audio, visual, light and control systems industry • Genesis Integration at The St. Regis Saadiyat • InfoComm India 2...

Systems Integration Asia October-November 2013  

Bi-monthly magazine for audio, visual, light and control systems industry • Genesis Integration at The St. Regis Saadiyat • InfoComm India 2...