Page 1

Vol. 12 Issue 3 ~ February - March 2013

O • VISUAL S • LIGHT G • CONTROL CO O SYSTEMS S S S AUDIO MICA (P) 017/04/2012 PPS 1669/08/2013 (022992)

Is Your Conference Room Future-Proof?

Technology Assisted Learning at Indian School of Business An Interview with Dr Joseph Kramer RTI to put Focus in Asia


The SID-X1 multi-format Step-in commander is compatible with both analog and digital video and audio signals. Specifically, the SID-X1 supports analog computer graphics video, HDMI, DVI, DisplayPort and unbalanced stereo audio signals. WWW.KRAMERASIA.COM

w w w . s y s t e m s i n t e g r a t i o n a s i a . c o m

Step In To The Future With Kramer’s Digital Step-in™ system

Future-Proof Your Boardroom The Kramer Digital Step-in system is designed to bring flexibility and versatility to your boardroom or presentation suite. This system allows you to connect easily to the display device from any source with any major video interface. The system comprises a switcher and up to eight Step-in modules connected by one twisted pair cable, with two additional local inputs (DVI, HDMI). It allows each user to connect their video source to the display by pressing the Step-in button on their individual Step-in module. Modules are offered in HDMI, DVI, DisplayPort and 15-pin HD computer graphics video, all with separate audio input. An additional multi-format module, SID-X1, combines all the video interfaces, making your system extremely adaptable. Step in to the future with Kramer’s new Digital Step-in system!

Tel: + 65 6274 4474 Fax: + 65 6274 4414

© 2012 Kramer Electronics Ltd. All rights reserved.

Vol. 12 Issue 3 ~ February - March 2013

AUDIO • VISUAL • LIGHT • CONTROL SYSTEMS MICA (P) 017/04/2012 PPS 1669/08/2013 (022992)

Technology Assisted Learning at Indian School of Business An Interview with Dr Joseph Kramer RTI to put Focus in Asia

w w w . s y s t e m s i n t e g r a t i o n a s i a . c o m


Vol. 12 Issue 3 ~ February - March 2013



78 FEATURE 68 Screen Technology



brings control simplicity to

70 Sound Installation

Board rooms


86 Martin Audio at Sydney Railway Terminus

EXHIBITION REVIEW 72 The 3rd International Hospital


Palace at Malay Heritage Center 84 PT Smart Integrator Solution

considerations for a Mosque InfoComm China 2013

82 Reliving the Majesty of the Royal

Build & Infrastructure India 2012

40 News

88 Digital Signage system at Bread of Life Christian Church 89 ciywestchurch goes for QSC audio system

INSTALLATIONS Installation 52 The Koj Gandhiji Ki Museum 56 Harman at Fairmont Jaipur 58 Indian School of Business @ Mohali

75 Hotel Indonesia Kempinski upgrades its Presidential Suite 76 KSL Hotel and Mall feature EV Solutions 78 The Telstra Experience Centre

VOICE BOX 90 Interview with Dr Joseph Kramer 94 RTI to put focus in Asia 96 Zee Hakimoglu of ClearOne


FIRST WORDS SSystems Integration Asia February - March 2013

COVER: Indian School of Business at Mohali OUR TEAM PUBLISHER / EDITORIAL DIRECTOR Thomas Richard Prakasam INDIA AND MIDDLE EAST EDITOR Ram Bhavanashi WRITERS Rosalind Tan Elissa Nadine DESIGN AND PRODUCTION Jimmy Chin ADMIN & CIRCULATION Julie Tan Media Rep in North America Broadcast Media International Michael Mitchell Tel: +1 631 673 0072 PRINTED BY Stamford Press Pte Ltd PUBLISHED BY Spinworkz Pte Ltd 51 Bukit Batok Crescent #06-10 Unity Centre Singapore 658077 Tel: (65) 6316 2716 Fax: (65) 63162715

Disclaimer Systems Integration Asia is published 6 times a year. All rights reserved. No part of this magazine is to be reproduced, whether mechanical or electronic without the prior written consent of the publisher. Views expressed in this magazine do not necessarily reflect those of the editor or the publisher. Unsolicited contributions are welcome but the editor reserves the discretion to use them. Whilst every care is taken to ensure the accuracy and honesty in both editorial and advertising content at press time, the publisher will not be liable for any inaccuracies.

Living Technology

A few months ago, I had been to a hotel in Mumbai, which wasn’t a great luxury statement. While that made me undercut my appreciation for the place, the waiter near my table took me by wonderment. Even as I was looking at him in anticipation, he showed the iPAD already docked on the table, and advised me to choose my dish. Even as I struggled to keep pace with the gadget’s icons, he helped me find my choice and ‘placed the order through the device’ on my behalf. The food served was, of course, real. No virtual stuff that is. I, however, wondered if the gadget had the compatibility for a payment gateway too. Ironically, or not, it wasn’t. Just the previous week, I was sharing an idea or two with an SI friend of mine on the way ‘control mechanisms’ in the industry had been shaping up. That I was conceptualizing a feature on the subject, we ended up broaching on how these ‘new age gadgets’ have come to impact public life, and seemed to replace acknowledged high tech control systems in the professional domain. There have already been proven instances of these ‘smart gadgets’ elevating from mere entertainment/ presentation multimedia stuff to delivering professional functions in a business setting. For me, watching from outside, it is an interesting scenario. Even as established manufacturers are trying to better one another by innovating themselves to multiple levels, there’s a new species emerging with potentially impacting factors. Befittingly, keeping in with the law of natural progression, this new species is already getting smaller- to the size of an iPhone. With the tech environment around getting densely cast with IP and wireless, clouds, I’m tempted to visualize a scenario at a distance where the miniature gadgets take over the ‘control’ domain and accomplish the multitude of tasks on mere ‘finger tips.’ Sounds outrageous? Time is there to prove it- either way. My friend quipped: “For now, it’s just C++. Collaborate, Cloud and Control!” (irrespective of the gadget and its gauge) Ram Bhavanashi Editor, India and Middle East


Deco 2000 dnp Supernova Flex




For more info, please contact Authorised dnp Distributors:


8FBSFOPX UPHFUIFSXJUIPVS1BSUOFST BCMFUP welcome architects, end-users, AV dealers and integrators to the showrooms, so they can see for themselves why optical front- and rear projection screens from dnp are superior. 8FMPPLGPSXBSEUPXFMDPNJOHZPVJOPVS7JTVBM &YQFSJFODF$FOUSFTJO*OEPOFTJB 5IBJMBOEBOE *OEJB Seeing is believing!





The dnp optical screen portfolio includes an extensive range of optical projection screens for both front- and rear projection applications for all environments including conference rooms, home theatres, control rooms, signage & advertising, TV studios, education and worship. For further information, please contact: EOQ)POH,POHPGÃ¥DF 1IPOF  &NBJMNOH!EOQEL 8FCXXXEOQTDSFFOTDPN


NEWS Systems Integration Asia February - March 2013

Mitsubishi Electric launches HC8000D Home Cinema Projector motion-vector analysis technology that can distinguish the position of a person from the background, the HC8000D is able to produce 3D images with natural depth sensation, making it possible to bring classic 2D films back to life in vivid 3D; with its brightness maintained. Besides the incredible projector’s functions, the HC8000D comes with lighter and more responsive 3D glasses that has high-speed black liquid-crystal shutter. The weight of the 3D glasses has also been reduced for greater comfort.

SINGAPORE: Mitsubishi Electric Asia Pte Ltd, Visual Imaging Division continues to push the boundaries of high resolution home entertainment to the next level. The technology breakthrough home cinema projector HC8000D was launched on 14 December 2012 in Singapore. Home theatre enthusiasts will be blown away by the sharper, brighter, clearer 2D and breathtaking 3D cinemalevel imagery in the comfort of their own home.

The HC8000D has high contrast ratio of 330,000:1 and 1,300-lumen brightness, so image colours look richer. A highspeed (6x) drive can be set exclusively for the 24P signal in 2D mode to minimize the colour breaking noise. The 3D-compatible frame rate convertor has brought together an inspiring level of 3D image beauty that is amazingly sharp (minimal crosstalk), bright (brightness maintained), clear (minimal judder) and smooth (minimal flicker). Thanks to its

In order for customers to enjoy firsthand the engaging visual experience, Mitsubishi Electric held a product launch on 14 and 15 December 2012 at The Adelphi. The product launch had overwhelming response with many end users and system integrators attending the launch. After viewing the immersive 2D and 3D picture quality, the audience left positive feedbacks and on-the-spot sales were also closed. Mitsubishi Electric’s HC8000D projector is selling at S$4,999. Optional emitter and 3D glasses can be purchased separately at S$189 and S$269, respectively.


3D Glasses

Mitsubishi HC8000D


NEWS SSystems Integration Asia February - March 2013

Lightware Visual Engineering opens Asia Office HONG KONG: Lightware Visual Engineering., the European based audiovisual manufacturing company located in the Budapest, Hungary has announced the launch of its Asia Pacific office in Hong Kong, China to provide complete sales, marketing, and logistic services to North and South Asia. Asian operations formally began on Jan 7, 2013 and are led by Aaron Lange, Sales Director, and Bertrand Jenner, Technical Director, of Lightware Visual Engineering Asia. The Hong Kong office will support regional distributors and integrators throughout Asia by providing local sales, marketing, technical support, and warehousing services. Commenting on the launch, Gergely Vida, Lightware’s President and CEO says, “Lightware has seen tremendous growth throughout the Asian region over the past two years, and we recognized a huge need to have local support on similar time zones, with people speaking local languages and giving the type of service our customers expect. Being accessible to our customers allows rapid response to market demands and regional opportunities.” “We are very excited about our Hong Kong office and the new team we have put in place. I have known Aaron and Bertrand nearly since our company started, and I’m very excited to have them working in our fastest growing market. Aaron natively speaks English and Mandarin, and has spearheaded

Lightware's Hybrid Matrix Switcher

business development efforts in the Asia audio-visual marketplace for over ten years with known brands such as AutoPatch and Gefen. Bertrand is widely known in Europe as a wizard of system design and knows our products inside and out, having been involved from all aspects from design, to commissioning, and technical support. We are very lucky to have these two on our team. Rounding out the crew is Shaye Lange, the Operations Manager, who has already impressed us with her talents and extreme efficiency while setting up the Asia office.”

and the Pacific Regions represent large markets for Lightware and I am excited to represent such a progressive, fast-moving company. We are seeing immediate opportunities for Lightware in Asia, and I truly believe our hybrid digital matrix switching platforms with industry-leading fiber technology, especially our revolutionary 25G Hybrid Signal Management System with it’s accompanying MODEX Modular Extender range, are going to present AV Consultants and keen system designers with future-proof, unique, and flexible solutions for many years to come.”

Aaron Lange, Sales Director of Lightware Visual Engineering Asia adds, “Asia

E&E accredited as authorised Powersoft Service Centre SINGAPORE: Electronics and Engineering Pte Ltd has received accreditation as the Authorized Powersoft Service Centre for South East Asia. This accreditation was awarded to the company after selected service

engineers attended the Service Training Course in Scandicci (Firenze), Italy. “This accreditation means that our service engineers are now better equipped and will be able to provide

specialized support for our customers and end users all within a faster turnaround time locally,” commented Gary Goh, Deputy Managing Director, Electronics & Engineering Pte Ltd.


NEWS SSystems Integration Asia February - March 2013

J Nissi International announces three key appointments SINGAPORE: J Nissi International’s Managing Director, Scott Lim has announced the appointment of 3 key management personnel, reinforcing the current team and strengthening its position as a key player in the Singapore AV industry. Frederick Hall joins J Nissi as one of the Directors of the company and heads up their Sales and Marketing departments for the APAC region. He shares with us: “I am very excited at the prospect of working for J Nissi International. After having worked in Audiovisual and Acoustic consultancy for the past 8 years, I am keen to explore new areas of the Audiovisual industry. I look forward to building a multidisciplinary team with a strong IT backbone to meet the growing needs of the industry and ensure that we are able to deliver high quality and cutting edge solutions.” With over 8 years of experience in the consultancy field, Frederick was involved with many high profile projects in the region and has been instrumental in setting new standards for the industry. Florence Lim joins J Nissi as Head of Engineering. She brings with her 5 years of experience in IT and project management and has the skills required to ensure all aspects of the implementation are met and exceeded. “J Nissi International has come a long way from a small start-up 16 years ago to handling multi-million dollar projects today. With aggressive targets, J Nissi is heading towards becoming the leading AV provider in the region and to pride itself to deliver quality solutions and services recognized in the industry. The

magnificent history, achievements and goals of the company has impressed upon me to want to be part of their ambitious, motivated and passionate management team. I look forward to lead and grow the Engineering teams in alignment with the goals of the company and together, we will bring the company to greater heights.” Ryan Wong is appointed as their Senior Sales Manager and will primarily be responsible for leading a team of dynamic sales people. Throughout his career, Ryan has enjoyed extensive experience in both system integration and consultancy and this made him an ideal candidate for the recent opening in the business. “I was keen to join a company which shared the same values as mine; that is focused on delivering solutions which meet the clients and consultants actual requirements. System Integrators are not always able to deliver workable installations and the focus should be on simplicity and pleasant user experience and this is what I strive to achieve for J Nissi as a standard moving forward. It is the prospect of achieving this goal and setting new standards that enticed me to join the company in the first place.”

Frederick Hall

Florence Lim

J Nissi International specialises in the delivery of Audiovisual solutions, integration and Maintenance Services. The company carries a wide range of products and services ranging from displays to video conferencing equipments, standard meeting room set up to complex auditorium AV installation. Ryan Wong

The world’s most popular converters are now available in two families, for the studio or heavy duty for live outside broadcast! The new heavy duty models are machined from solid aluminum so they look beautiful and are super tough! There are 14 models including HDMI, analog, optical fiber, audio embedding/de-embedding and up, down, cross conversion. Mini Converters are even available as OpenGear cards for when you need a rack mount solution.

3 Gb/s SDI Technology Mini Converters include the latest 3 Gb/s SDI technology, so you’re always future proofed! 3 Gb/s SDI is also fully compatible with all your existing standard definition and high definition SDI equipment. Broadcast Quality Mini Converters are built to the highest quality standards with low SDI jitter, so you get the longest SDI cable lengths combined with ultra low noise broadcast quality analog video and audio.

Auto Switching SD and HD Mini Converters instantly switch between all SD and HD formats, including NTSC, PAL, 1080PsF23.98, 1080PsF24, 1080PsF25, 1080i50, 1080i59.94, 1080i60, 720p50, 720p59.94 and 720p60. Updates can be loaded via USB.

Heavy Duty


Redundant SDI Input Mini Converters feature a redundant input and loop through SDI output. Connect a redundant SDI cable to the second input, and if the main SDI input is lost,Mini Converters will automatically switch over in an instant. That’s great for mission critical tasks such as live events. Pro Analog and AES/EBU Audio Standard 1/4 inch jacks are included for professional balanced audio that switches between AES/EBU or analog. Unlike other converters you don’t need expensive custom audio cables so you’ll save thousands of dollars! *SRP is Exclusive of Taxes

Mini Converter Family Mini Converter SDI to Analog


Mini Converter H/Duty SDI to Analog


Mini Converter Analog to SDI


Mini Converter H/Duty Analog to SDI


Mini Converter SDI to HDMI


Mini Converter H/Duty SDI to HDMI


Mini Converter HDMI to SDI


Mini Converter H/Duty HDMI to SDI


Mini Converter Sync Generator


Mini Converter SDI to Audio


Mini Converter Audio to SDI


Mini Converter Optical Fiber


* *

Mini Converter UpDownCross


Mini Converter SDI Distribution


Learn more today at


NEWS SSystems Integration Asia February - March 2013

Videology announces leadership for global expansion INTERNATIONAL: Videology— a digital advertising platform and solutions provider—has announced additions to its management team to power the rapid expansion of its global network in 2013. In 2012 the company took its marketleading video advertising platform—as well as its expanded capabilities in display, rich media and mobile— into eight new markets with further expansion planned this year. Videology started 2012 with operations in the US, UK and Canada. During the year it ran campaigns for clients in Ireland, France, Spain, Italy, Australia and Vietnam, and opened other offices in Singapore and Japan. It also acquired two additional firms, data management and mobile specialist Collider Media, and display and rich media company, Lucid Media. As testament to this growth, the company has helped more than 400 major advertisers target and serve brand messages across online, mobile and connected devices last year, and is currently ranked number one in potential reach in both the US and the UK (comScore).

"In 2012, Videology committed to what we call a multi-multi-multi approach to the addressable media ecosystem. Our goal is to offer completely holistic, integrated solutions to our media partners," said Scott Ferber, chairman and CEO of Videology. "This means multi-device, encompassing online, mobile and connected TVs. It means multi-format—encompassing video, display and rich media. And, of course, it means multi-market, allowing global marketers to extend their addressable media strategies seamlessly across countries and regions." Videology has tasked Chief Development Officer Ryan Jamboretz with leading the company's continued expansion in EMEA and APAC. Jamboretz becomes Managing Director of International in addition to his business development role, and senior staff in both regions will report to him. Prior to joining Videology, Jamboretz was Director of Corporate Development for GroupM, the WPP media investment management company. He has an MBA from Harvard Business School.

In relation to Asia, Ken Pao has been appointed as Videology's Managing Director for APAC. Based in Beijing and Singapore, he is a serial entrepreneur in the Chinese market, having successfully co-founded and exited online education platform, Guichuang Science and Technology, and Draker Electronics, a semiconductor distribution specialist. He has also worked in China as CoCEO of Retail and Direct Distribution at Esquel Group, one of the world's largest apparel manufacturers. He has an MBA from Harvard Business School. "Global brands can find it difficult to co-ordinate and assess their efforts across markets due to differences in device adoption, availability of data and even government restrictions," added Jamboretz. "Working with a provider across markets ensures marketers can not only benefit from the learnings of their technology partner, but also work with quality data partners and research providers from day one."

NEC establishes branch office in Myanmar

MYANMAR: NEC Corporation has established a branch office in Yangon, Myanmar, aiming to develop the country’s information and communications technology (ICT) and social infrastructure. The new officebegan operations in January 2013. Recently, Myanmar’s unique geography, abundance of natural resources and movement towards democracy are attracting the attention of businesses throughout the world. In order to support the rapid economic growth that

is expected in the future, the country is deeply in need of infrastructure improvement, where reports indicate that just 3% of the nation’s roughly 62 million people subscribe to fixed or mobile telephone lines. By 2015, the government aims to increase this figure to as high as 50%, which is also expected to drive improvements in the banking and IT systems.

Division, NEC Corporation. “In the future, NEC aims to continue responding to local needs and strengthening regional business through the provision of international communication networks such as submarine cable systems, ICT infrastructure for industrial parks, disaster prevention systems, security systems, e-government systems and mass-market products such as servers.”

“NEC has been contributing to Myanmar’s communications infrastructure for 35 years through the provision of telephone switchboards, wireless equipment, satellite ground stations and broadcasting systems,” says Shin Sakamoto, general manager, Greater China and Asia Pacific Sales

Going forward, NEC also plans to open a branch office in the city of Naypyidaw as part of its ongoing contributions to the development of Myanmar’s ICT technologies.


NEWS SSystems Integration Asia February - March 2013

Crestron Asia’s two awards define Intelligent Home Technology success

The Impact Award Ceremony

HONG KONG: Crestron Asia Limited recently won two prestigious awards that underscored its leadership in intelligent home technology innovation. Crestron Asia was named the second runner-up at the highly-anticipated “Top 10 Smart Home Brands 2012” award at the 13th China International Crestron's Building Intelligence Smart Home Brand Award Summit 2012, while also from Impact bagging the “Smart Home Brand Award” at the Impact on China Intelligent Building Electrical Industry Excellent Brands Award Presentation Ceremony 2012. “Both awards highlight our leadership in home design innovation, and our continued success in maintaining this lead. While our home solutions embody intelligent engineering that improves convenience and enables smarter living, they are also designed to be sustainable and efficient. We strongly believe that today’s customers are looking for efficient home solutions that improve their lives, while reducing their environmental footprint,” said Kanny Leong, Executive Director, Asia Operations of Crestron Asia. Crestron is no newcomer to the “Top 10 Smart Home Brands” as it was the fifth runner-up in 2009, and the third

runner-up in 2010 and 2011. Winning the second runner-up award this year showcases the continued customer belief in Crestron’s solutions and this was also recognized by the award judges. The “Impact on China Intelligent Building Electrical Industry Excellent Brands” Award is an extensive industry award program that selects the very best in the China market. The award assesses six important factors when selecting the winners, including price performance, brand influence, technology innovation, improvement in market reach, product portfolio and customer satisfaction. The industry award features two rounds of voting, with votes from both professionals and consumers collected over an eight-month period, from 1st March to 20th October 2012. Voters include China Intelligent Building Info Web users, Intelligent Electrical Building Technology Magazine readers, and renowned industry professionals. This year an unprecedented total of 659,460,000 votes were received, from which twenty brands were selected as the top 20 finalists before being assessed internally by industry professionals for the awards. This exhaustive assessment saw Crestron named in the Smart Home Brand awards, highlighting its leadership in intelligent design for homes. The award is part of 13 awards, including seven industry awards and six brand name awards that

were presented at the Impact on China Intelligent Building Electrical Industry Excellent Brands Award Presentation Ceremony 2012. Overall, the awards confirm the success of Crestron’s Integrated Home Technology solutions which offer convenient control of all technologies in the home environment. Essentially, the end-to-end solutions empower end customers to manage lighting, climate, shades, home entertainment, security and more on a single platform, making a truly integrated home environment a reality and which were key reasons for winning the awards. “Part of this commitment is also employing the right certified professionals and processes in developing these solutions, and this investment has paid dividends through industry recognition with various accolades, and Crestron Asia will move forward with the whole industry,” said Mr. Leong.

Crestron's 2nd runner-up “Top 10 Smart Home Brands Award 2012” Certificate


Q-Sys Core 250i

The world’s most powerful digital audio networking solution now offers Acoustic Echo Cancellation (AEC) – up to 48 channels. And unlike competing solutions from other manufacturers, AEC is a standard feature – no extra hardware or costly upgrade required. And, because Q-Sys operates on Layer 3 Gigabit Ethernet over IT-friendly, industry standard network hardware, not only is Q-Sys powerful, it’s also incredibly easy to deploy. To learn more, scan the code below or visit us online at

© 2012 QSC Audio Products, LLC. All rights reserved. QSC, the QSC logo, and Q-Sys are registered trademarks in the U.S. Patent and Trademark Office and other countries. Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.


NEWS Systems Integration Asia February - March 2013

Christie MicroTiles used by SBS to broadcast election results “In the by-election held in April 2011, SBS used MicroTiles for the broadcasting of election results. They were rather satisfied with the flexibility of the MicroTiles to stack up to form different shapes as well as the image quality. The MicroTiles had significantly differentiated SBS’s appeal to the viewers against other broadcasting stations to achieve a viewer rating of 13 percent in the April 2011 election,” observed In Tae Kim, president, System Ray, one of the distributors for the provision, installation and technical support of the Christie MicroTiles.

SOUTH KOREA: Seoul Broadcasting System (SBS), a private South Korean television and radio network, selected Christie® MicroTiles® to broadcast the results of the 2012 presidential election held December 19, 2012. Live coverage of the 18th Republic of Korea presidential election on SBS commenced at 3:00 p.m. that day and ended at 12:30 a.m. the next morning. As one of the leading broadcasting stations in South Korea, SBS aimed to appeal to the TV viewers with a lively

telecast of the election results. To achieve the objective, SBS built a video wall within its studio using 140 Christie MicroTiles set in an array seven units tall by 20 units wide. Combining the strengths of both DLP® and LED technology, MicroTiles can reproduce 115 percent of the NTSC colour gamut, exceeding typical LCD flat panels by more than 50 percent. Each display unit automatically detects its neighbours and self-calibrates for colour and brightness to optimize the overall presentation.

Henry Khang, General Manager, Christie Korea, noted, “Through the positive experience of using MicroTiles in the previous election live broadcasting, SBS built up a high level of confidence in our products and services from the understanding of MicroTiles’ unique characteristics and feature. Therefore, it’s been smooth going for us to install and maintain the MicroTiles wall at SBS’s studio during the election period. It’s our honour to provide our top-of-the-class products for real-time coverage of the election results.”

Sanecore awarded Symextrix distributor of the year for AsiaPacific region Asia-Pacific: Symetrix has announced that Sanecore, who distributes Symetrix in China and Hong Kong, has won the award for the Asia-Pacific region. CUK Audio from the UK won the award for the Europe/Middle East/Africa region. “Since coming on board in 2005, Sanecore has become a perennial allstar distributor for Symetrix,” said Mark Ullrich, international sales manager with Symetrix. “This is evidenced by

the staff’s unwavering commitment to the brand, the incredible sales growth they have achieved in China, Hong Kong and Macau, their high level of technical expertise, and the overall ease and pleasure of doing business with them. We're lucky to have such a strong partnership with the professionals at Sanecore and very much respect their continued commitment to the brand.”

Back Row: Hock Thang (Symetrix Asia Technical Sales Engineer), Alan Ho (VP Business Development, Sanecore), Tao Zhang (VP Marketing, Sanecore). Front Row: Paul Roberts (Symetrix, CEO), Jun Zhu (President, Sanecore).


NEWS SSystems Integration Asia February - March 2013

Spectrum helps Galilee BP Church improve sound clarity SINGAPORE: The Galilee BiblePresbyterian Church has a long history in Singapore, having celebrated its 52nd Anniversary in June of 2012. The Church located in the west of Singapore features a worship hall with a balcony and a slopped ceiling. The various angles within the worship hall created a challenge for sound reinforcement. The Church nevertheless managed to minimise reverberations with its audio installation that featured a Soundcraft mixer and JBL speakers. However after the initial installation back in 2003, there was still some issues that the church faced. These included the lack of voice clarity when the preacher spoke as well as soft sound level at the balcony. Spectrum Audio Visual Pte Ltd, who were not the initial installers of the system, were called in to resolve the issues. Using a diagnostic programme, Spectrum spotted the problem areas and took immediate steps to resolve them. The first aspect included replacing the dbx Driverack 482 Legacy that was in the control room with the latest DBX Drive Rack 260 processor.

There is a reason that discriminating Audio Contractors choose dbx® DriveRack® products for their highend installs. The DriveRack products provide the tools that ensure that the system sounds its very best. The 260 provides full bandpass and crossover configurations as well as independent output processing and a full time RTA for live sound applications. The DriveRack 260 was designed with the purpose and vision of providing state-of-theart signal processing, while utilizing a simple and intuitive user interface. This goal has been achieved by offering two independent channels of processing power with a linkable 28-Band Graphic Equalizer, industry-standard dbx stereo compressor module, feedback eliminator and the 120A Subharmonic Synthesizer on the input, with a six channel output system that includes parametric EQs, PeakStopPlus® limiters (to provide protection against speaker blowouts) and alignment delay. Spectrum's sound engineer was then able to tune the overall sound system on site. To solve the voice clarity issue, the correct frequency range was selected for

crossover settings of the speakers. Next, the gain for voice clarity was increased on certain frequency range. The overall gain of amplifier input for the balcony speaker was also increased to solve the balcony clarity issues. The speakers at the balcony were also enhanced by tuning the frequency response to give more high and mid high frequency. The church was very pleased with the outcome. “The processor has performed without trouble and we are happy with the overall sound quality. The sound clarity at the balcony is also much improved. Some members of the congregation were able to notice the improvement as well,” said Samuel Xie from the PA Team at the Galilee BiblePresbyterian Church.


SOLUTIONS UPDATE SSystems Integration Asia February - March 2013

AVer Information: Video Conferencing and Skype™ Integrated solution between Skype™ users and traditional room-based video conferencing users (H.323). This can be achieved by using AVer’s HVC330 end-point together with AVer’s VCBridge device connected by a simple USB cable. Aver VCBridge with skype

Video Conferencing has been experiencing increasing demand in the industry for the past few years. These type of solutions are no longer just meant for large Multi National Corporations but also for smaller companies with regional and global presence. By using Video Conferencing they are able to cut on expensive travel costs yet maintain effective collaboration and communication methods. Global technology firm, AVer Information, is the first in the industry to launch a solution allowing integration

HVC330 provides organisations with a high performance, low cost 4-site MCU video conferencing system that's perfect for any budget without sacrificing quality. This “All-in-One” 720P HD quality solution comes with everything users need right out of the box, so there are no costly license upgrades or yearly renewal fees. With the HVC330, users can record video & audio meetings and save 5-megapixel snapshots directly to a USB flash drive even when offline. You can also link up to 4 microphones into one daisy chain to enjoy greater audio coverage for larger conference rooms.… read more

In addition to this, the HVC330 supports all of AVer’s free software add-ons, like ScreenShare for wireless content sharing and VCLink for mobile image sharing. The HVC330 works seamlessly with AVer’s VCBridge bringing any 1 Skype™ video user, or 1-8 Skype™ audio users, directly into any H.323 call hosted by an AVer HVC330. VCBridge gives clients and suppliers who lack a H.323 system the chance to join in video conferences via laptop, tablet, smartphone or any Skype™ friendly device. This would allow them to enjoy the stability and functionality of a… read more traditional VC system with the mobility and flexibility of Skype™. Above all, the award winning AVer Solutions also comes with an unmatched 3 years warranty.

Extron Electronics: New DMP 128 audio DSP models featuring Dante Extron Electronics is pleased to announce a major expansion to the DMP 128 Series of Digital Matrix Processors with three new models featuring Dante network connectivity from Audinate. The DMP 128 is a 12x8 audio mixer featuring Extron ProDSP™, automixing, I/O expansion capabilities, and available AEC - acoustic echo cancellation. The three new DMP 128 AT models feature a 56 input by 24 output expansion matrix, providing efficient scalability for creating larger audio matrixes over a local area network using standard Internet Protocols. A built-in fourport Gigabit switch provides direct interconnection of multiple DMP 128 AT units. DMP 128 processors offer a configuration approach to DSP that

simplifies mixing, routing, conferencing, and room optimization. Quick and intuitive configuration using the DSP Configurator™ Software allows the DMP 128 to be installed in very little time,

with easy-to-learn adjustments that can be heard in real-time. To view a product video and for more information visit dmp128atpr

Symetrix: Cost-effective audio input/ output expansion devices Symetrix has released the cost-effective SymNet xIn 12 and xOut 12 expansion devices. These products increase a system’s analog input or output channel capacity resulting in a reduction in overall price per channel. Designed exclusively for use with SymNet Edge and Radius DSP units, each of the twelve studio-grade analog inputs’ and each of the twelve studio-grade outputs, along with bus assignments, are configured using SymNet Composer open architecture software. The xIn12 and xOut12 set-up is logical and fast with no requirement to use third party software. There are no mechanical switches or circuit board jumpers to set. Systems are simpler, cost less, and have fewer potential points of failure.

Lab X: Launches Xavity, a multiplatform audio and video AVB Connectivity Leading Audio Video Bridging platform provider Lab X Technologies has announced the launch of Xavity™ AVB connectivity. Xavity (pronounced ‘zav-i-tee’) provides turnkey AVB platforms for an expanding list of silicon devices for use in AVB-enabled audio, video, and switching products. Xavity enabled platforms currently include Xilinx FPGAs, Analog Devices’ Blackfin, and Marvell SoCs. Xavity is at the heart of all high channel, high performance AVB endpoint products shipping today including influential manufacturer licensees Avid Technology, Inc , Biamp Systems, HARMAN, Meyer Sound, plus a number of soon to be announced Xavity licensees. Lab X’s own Titanium 411 ruggedized AVB bridge, which has been shipping more than a year, is powered by Xavity. Xavity ensures open AVB standards on multiple turnkey platforms for equipment manufacturers of audio and video media network-enabled devices. Xavity also includes musthave features such as glitch-free stream redundancy, cross platform standardized APIs, and a single network connection for guaranteed AV media as well as legacy network control / data.

Sometimes less is all you need

Create successful discussion events using the simple flexible yet affordable Digital Discussion System DDS 5900 by DIS

Visit us at ISE2013 Stand 3-C111 and


SOLUTIONS UPDATE SSystems Integration Asia February - March 2013

SINEW Technology: Powerful live-streaming and recording system HD Media Recorder (VP-HD) is a powerful live-streaming and recording system with complete video management which can reach fullfunctional video broadcasting, recording, editing, uploading and playing. Based on network structure, it not only allows users to watch live video remotely, but also supports VOD (Video on Demand) function that allows users to freely choose any live or recorded video to review from webpage. The application is various like e-learning, distant educations, conference, and any live show etc. The VP-HD is able to broadcast live and record 3 channels (1 VGA/ 2 AV) simultaneously and support high definition up to 1920x1440. Users can play the HD video smoothly and the

product supports USB flash copy and DVD-ROM burning function without any additional add-in program. The user-friendly interface enables a system manager to easily manage video such as video information edition, wording marquee and graphic insertion, categorizing, independent account management, etc. In addition, a system manager can remotely observe and control the system through web-based platform.

The independent user-friendly platform allows users to watch the livebroadcasting video and review the video on demand easily. Users also can watch the target signal into the main window by dragging. Meanwhile, with quick search function, users just type in date, group, and file name and so on to find out the target video.

NEC: NEC UM Series projectors for small spaces So how big a space do you need to get a UM projector to perform at its best? Not that big, really – in fact from as close as 10.5cm between the projector and the screen, you will be able to enjoy a clearly projected display of up to 62 inches.

With its new UM Series, NEC shows that there are no limits when it comes to innovation and technological breakthroughs. And that can only be good news to anyone who needs a projector to work at its best where space is limited – in places such as classrooms, small offices, conference rooms or training rooms. Especially given that the UM Series come with so many other thoughtful, user-friendly features.

All models – UM330W, UM330X, UM280W and UM280X – come equipped with Automatic Power On, and take only a mere 3 seconds to be ready for projection. The Quick Power Off and Direct Power Off functions are equally useful, allowing you to store the projector away immediately after use. Other innovations include a USB function that connects projector and PC with just one single USB cable, and wireless applications that gives you a free hand

to send images to the projector from handheld devices such as tablets, iPads, iPhones and even iPods. A new and interesting option is the interactive eBeam, a plug-in module that allows for easy annotation and comes with plenty of teaching tools. NEC's concern for the environment is well displayed in the UM Series, with multiple eco features that not only reduce power consumption and carbon emission, but also help lower your total cost of ownership. Chief among these is the Auto Eco Mode, which automatically adjusts the brightness to suit the projected image, cutting down on power used and extending lamp life to some 8,000 hours. A carbon meter makes it easy to visualise the amount of carbon emissions reduced, helping you to monitor and adjust your own carbon footprint.

RTI: New KX7 In-Wall Touchpanel Controller and SURFiR Companion Remote for RTiPanel App The new KX7 in-wall colour touchpanel controller is loaded with high-end features, such as a capacitive touchscreen, analog and digital video viewing capability, and a self contained control system — perfect for sophisticated residential and commercial installations. The SURFiR is a low-cost companion remote control, for end-users that enjoy using their tablet or smartphone as their primary controller but want hard-buttons with instant control. The KX7 takes touchpanel control to new heights with a selfcontained control system. An infrared output allows control of devices up to 1,000 feet away while an RS-232 port allows direct control of electronics without a control processor. When combined with RTI accessories, the KX7 offers intuitive two-way communication for control and feedback from compatible electronic devices such as music servers, HVAC, lighting, and more.

The SURFiR allows users to incorporate their Apple® and Android™ touchscreen devices as the graphical interface for their control system, while adding the convenience of “instant on,” tactile control with hard buttons and eliminating the numerous screen swipes needed for control tasks that require frequent interaction. In addition, SURFiR conveniently keeps track of the device that is being controlled by the smartphone or tablet. This allows users to enjoy many of the other benefits of their mobile device — checking emails, reading news feeds, and accessing social media apps — while maintaining convenient and intuitive control over their home electronic system. A stylish handheld remote sporting a contemporary look and feel, the SURFiR provides a perfect complement to portable devices running the RTiPanel app, and can be used with any of RTI’s XP control processors. The controller requires minimal programming for integrators, lowering overall installation costs and making it simple to integrate into any system.





Triple band, maximum audio quality and transmission security, Audio / Video Bridging, Smartphone control, removable gooseneck microphones with Scudio Technology, custom panels, braille, voice activation.


The sleek and sophisticated design of the KX7 features a 7-inch WVGA (800x480) multitouch capacitive touchscreen to display the completely customizable control interface. In addition, composite, S-video, and component video inputs provide crystal clear video at up to 576p resolution. The KX7 is outfitted with both wired and wireless Ethernet, providing convenient access to advanced capabilities, including twoway control of devices (via RTI XP series control processors), viewing motion JPEG digital video, Web browsing, and system file updating. The KX7’s 10/100 Base-T connection supports Power over Ethernet (PoE) to reduce cabling requirements and simplify installations.

N C E 1998


SOLUTIONS UPDATE SSystems Integration Asia February - March 2013

CAYIN: New energy saving Digital Signage player

CAYIN Technology has rolled out a new compact, lightweight digital signage player, SMP-200. It can be managed remotely via network and content can even be updated offline with a USB flash drive or an SD card. The player is also an energy saver, consuming less than 6W of energy. SMP-200 is a compact but powerful digital signage player that can playback videos, images, music, and tickers for a maximum of seven zones and creates highly customized presentations. The small media player weights only 655g for users to facilitate installation in different venues.

Energy saving is also one of the key features of SMP-200. Equipped with an ARM processor, the player consumes less than 6W of power, which is approximately 50-100 times less than a desktop PC consumes. SMP-200 has powerful remote management and maintenance functions. Users can manage each player remotely by a web-based user interface via wired or wireless network. The player can even control RS232 devices and turn on and off remote screens. SMP-200 provides both online and offline methods for content update. Multimedia content can be updated by USB flash drive, SD card, FTP, Network Neighborhood or CAYIN CMS server. Multiple choices are available to suit different applications and environments.

SMP-200 is compact and lightweight for easy installation. The whole package even includes a complimentary 3-in-1 bracket, supporting VESA 50, VESA 100, and the wall-mount capability. All users need to do is to attach the player to the back of a screen, plug in the power cord, and the player will turn on, completing the installation. Like all other CAYIN SMP family players, SMP-200 can incorporate any CAYIN’s CMS servers and other SMP player models under the same digital signage network. This brand-new model provides users with a new choice for broader combinations fitting various application requirements and budgets.

Kramer Electronics: C−HM/HM/PRO High−speed HDMI Cable with Ethernet Kramer’s C−HM/HM/PRO is designed for advanced equipment installations that require high speed cable connections to ensure a high definition experience with the maximum audio and visual impact. The C−HM/HM/PRO supports the HDMI Ethernet Channel (HEC) as well as the Audio Return Channel, 3DTV capability, and 4K resolution capability. The C−HM/HM/PRO features a high data transfer rate of up to 10.2Gbps. It supports resolutions of 720p/1080i/1080p. The C−HM/HM/PRO supports multi−channel audio stream for external decoding by AV receivers and automatic audio syncing capabilities. It also supports Deep Colour, including 24−bit, 30−bit, 36−bit and 48−bit (RGB or YCbCr) colour depths. This feature makes the C−HM/HM/PRO ideal for multimedia applications or home cinema and surround systems.

The C−HM/HM/PRO is equipped with Kramer’s unique, flexible jacket that holds the cable tightly in place while simultaneously providing flexibility for challenging installations. The C−HM/ HM/PRO also comes with Kramer’s “pull resistant” connectors which can withstand up to 15 lbs of force. This pull resistant connector design is currently available on Kramer’s C−HM/HM, C− HM/HM/PRO, C−HM/HM/FLAT/ETH and C−MHM/MHM HDMI cables. They are compliant with HDMI dimension spec and are backwards compatible. The connectors on the C−HM/HM/PRO cable

also gold−plated to resist corrosion and provide the best possible connectivity. The C−HM/HM/PRO can be ordered pre−terminated in a varied selection of lengths from 0.9m to 15.2m (3,6, 10, 15, 25, 35 and 50ft). It is the ideal cable for highly demanding installations. The C−HM/HM/PRO is currently in stock and available for ordering from Kramer Electronics sales companies around the world.

BXB Electronics: Unconventional conference system BXB's new conference system has deviated from conventional conferencing equipment design by adding mobile management concept. Users can use their mobile devices (iPhone/iPad) via BXB developed iOS App to achieve mobile conferencing management. BXB provides a simple menu on iPhone, which can achieve remote conferencing modes settings; Meeting place and microphone allocation can be set on iPad, camera position and focus can be set both on iPhone and iPad. In addition, the TCP/IP communication based architecture integrates with BXB control software that can run independently or on multiple devices via Wi-Fi through a wireless AP. There’s also a revolution in microphone ID setting technique. DIP switches are replaced by digital encoding. When it comes to setting, users can assign any ID to connected microphone units. Changing IDs is also very easy. In order to provide users a better meeting experience, the latest generation DSP chip has been adopted. It enhances ambient noise cancellation,

speaker protection, environment noise compensation and advanced AGC ability. Mobile anti-interference was also improved on BXB new gooseneck microphones.







SOLUTIONS UPDATE Systems Integration Asia February - March 2013

Gefen: 4x4 Matrix for HDMI with Four Extended Outputs using HDBaseT over Ethernet standards and eliminates the need to power the receiver. Each receiver comes in a wall mountable enclosure that can be placed discreetly behind the display. This new 4x4 Matrix for HDMI w/4 ELR employs Gefen’s FST (Fast Switching Technology), which improves the switching speed between sources during the HDCP authentication process. Gefen’s one-box, rack mountable matrix combining 4x4 matrix switching for HDMI with signal extension capabilities built into the same frame is now available. The GefenPRO 4x4 Matrix for HDMI w/4 ELR (Extra Long Range) routes any four hi-def sources to any four displays or projectors using HDMI. All four outputs can be extended using one CAT-5 cable per display up to 330 feet

(100m) in distance. Four sender units are packaged within the matrix enclosure, consolidating equipment for a cleaner install. Gefen’s ELR technology uses HDBaseT and enables a long distance delivery of 1080p full HD with multichannel audio and 3DTV pass-through. This matrix uses small receiver units installed at the extended display or projector location. Gefen POL (Power Over Line) technology is based on Power

Bi-directional IR for each extended output allows back channel control of the sources from the remote locations. RS232 and IP are available for automation and control. The front panel LCD display provides up-to-date routing information. Additional Information:

Christie: New Christie TVC-700 Video Wall Processor Addressing today’s most challenging control room environments that demand cutting-edge performance and lower costs of ownership, Christie® has introduced the new Christie TVC-700 display wall processor, a powerful manager of the most complex information sources. At the heart of Christie’s control room solutions, the Christie TVC-700 is PC-based and easyto-use, purpose-built for the rigours of 24/7 control room environments. Using the PCIe bus architecture and stateof-the-art GPU technology, it provides ample graphics and processing power to support multiple inputs and outputs. With simultaneous support for hardware accelerated 3D applications and ultrahigh resolution outputs, it can handle 3D content such as CAD/CAM modelling and data visualization.

The Christie TVC-700 joins the company’s family of controllers and video processors that features a full range of solutions to match any control room application. Whether the source is analog or digital, direct connected or over the network, RGB or video, like all Christie video processors, it can manage hundreds of sources simultaneously and display them in high resolution anywhere, at any size, and in any number

of windows across the video wall, with content that can be controlled either at the wall or over a networked remote client. It comes bundled with exclusive Christie MASTERSuite™ software, with WallManager™ and MediaManager™ programs to help make tiled video wall displays respond as a single, ultra-highresolution Windows desktop.

Epson: New 3D Education / Business Projectors The Epson EB-W16 and EB-W16SK are the company’s first 3D projectors meant for education or business users, and offer them a choice of either active or passive 3D technologies, along with their related advantages. The EB-W16 is an active 3D model that offers an easier setup and lower hardware requirements to deliver a 3D experience, whereas the EBW16SK is a passive 3D setup using two stacked projectors that offers brighter 3D images, and uses affordable, nonpowered, polarised 3D glasses that do not need batteries. Epson EB-W16

The EB-W16 is better suited for users that need to set up a high brightness 3D projection system for smaller audiences. The EB-W16SK is more ideal for larger venues as it presents brighter 3D images; and because of its more affordable 3D glasses, it is better for large audiences.

Epson EB-W16SK

Digital Signage Rei nvented

We have all you need fo Digital Signage Image Copyright SuriyaPhoto 2012. Used under license from

All you need is..

Award winning HMP130 and full HD HMP200 Video walls of any size and shape. Serverless and yet frame accurate.


SOLUTIONS UPDATE SSystems Integration Asia February - March 2013

beyerdynamic: New TG 1000 digital wireless microphone system

TG 1000 Dual Receiver

beyerdynamic's TG 1000 digital wireless system comes with a switching bandwidth of 319 MHz, offering a safe long-term solution for all those who are affected by the redistribution of radio frequencies. The regular redistribution of radio frequencies (which is also called a “digital dividend”), the growing number of digital TV programmes and the new LTE mobile wireless technology are forcing wireless microphones into one new frequency range after another. But even in the ranges assigned to the wireless systems, there are more and more problems due to massive disruptions caused by new technologies. As no one can tell quite where the odyssey of wireless devises is going to end, beyerdynamic has developed a digital wireless system for the future. With a huge bandwidth of 319 MHz, the new system covers a UHF frequency range from 470 to 789 MHz. This provides the advantage of virtually unlimited use in two regards: firstly,

it leaves enough clearance to bypass interferences by other users in the assigned frequency range, and secondly, the system’s huge bandwidth enables it to function worldwide. beyerdynamic’s new digital wireless system with an impressive dynamic range of 128 dB and digital 24-bit converters lay the foundation for high-resolution, professional audio transmission. With distortion-free sound reproduction even in the ultra-deep bass range (20 Hz) and crystal-clear audio transmission, the system will not only impress speakers, but also the most demanding musicians, from classical performers to rock guitarists. The company’s own TriplePlay Codec enables the new digital wireless system to easily achieve the extremely short latency times (2.1 ms), high fault tolerance, top-quality sound reproduction and high performance level that professional users expect. At the

same time, its range of up to 300 metres provides significantly more freedom than comparable systems. The choice of capsules for the hand-held transmitter underlines the microphoneexpertise of beyerdynamic: the TG 1000 system’s five different interchangeable microphone capsules provide just the right microphone for every speaker or musician. Whether it’s the unique TG V90r ribbon microphone, a dynamic or a condenser microphone – beyerdynamic microphones guarantee high quality. The TG 1000 system features intuitive one-button navigation, illuminated control elements and a large, highcontrast OLED display. The new Chameleon software enables web-based control of the system not only with computers, but also with smartphones, tablet PCs, etc.

TV One: New Dual Output HDBaseT™ Card TV One introduces a new HDBaseT™ dual output module that provides two HDBaseT™ standard outputs per slot for the CORIO®master and CORIO®matrix, thus offering more I/O flexibility for the systems. The new HDBaseT™ module allows for transmission of uncompressed HDMI standard signals up to 100m, over good

quality Cat.6 network cable. Many new professional display products are incorporating an HDBaseT™ receiver so this module will enhance the versatility of the TV One range of Video Processors still further. In addition, by using HDBaseT™, the display can now be located some distance from the video hardware, using inexpensive, readilyavailable LAN cabling with a standard

RJ-45 connector and without any image degradation. A separate 100Mb Ethernet input is provided to accommodate control applications. The new TV One module is known as, CM-HDBT- 2OUT-1ET-IN.

HAI by Leviton: New Omni-Bus scene controller released The new Omni-Bus Scene Controller is designed for the 110/220/240V markets. The Omni-Bus Scene Controller defines up to 32 different scenes and controls a total of 256 Omni-Bus load control modules. Each scene can be triggered from up to eight different Omni-Bus input device buttons, including the wall switch, wall mount remote, switch interface or key fob remote. When used in conjunction with an HAI by Leviton control system and Omni-Bus Interface Translator, users can trigger scenes from an HAI controller, touchscreen or smartphone/tablet application. Multiple Omni-Bus Scene Controllers may be installed on the network for additional scene capability. Omni-Bus components can be used in a standalone lighting control network, or for increased functionality, tied into an Omni or Lumina control system for automatically turning off lights when exiting the home or business to reduce energy expenses.

3D Support Optical HDMI Extender Duplex LC fiber Detachable HDMI; HDFX-250-TR

Extends up to 300m (985feet) over two (2) LC multi-mode fibers Supports up to WUXGA (1920x1200) at 60Hz or 1080p at 60Hz with 36bit color depth 3D contents transmission CEC, EDID & HDCP Provides intermediate HDMI cables for flexible installation Operated by USB power or DC power adapter Certifies with FCC/CE



16Fl., Kins Tower Jeongja 331, 8 Sungnam-daero, Bundang-gu, Sungnam-si, Gyunggi-do, 463-782 South Korea Tel: +82 31 719-8033 Fax: +82 31 719-8032 E-mail:

Innovation & ROI for end-users, advertisers & partners 24 – 25 April 2013, Marina Bay Sands, Singapore Digital Signage World Asia is the region’s most dedicated event of its kind. The event provides an unparalleled platform for end-users from sectors such as F&B, Travel and Transportation, Hospitality, Banks, Casinos, Retail and Shopping Centres, Advertising and more to meet world-class digital signage solution providers.




Hear & learn from digital signage leaders:

Dieter Harberl 0RESIDENT Reebok Japan

Anthony Rose 6ICE0RESIDENTn Corporate Affairs, Asia Walmart APAC

Pablo Perversi 6ICE0RESIDENT&OODS3%!! Unilever

For sponsorship & exhibition opportunities, contact Xiuwen at +65 6322 2302 or Scan this QR code now to view our list of confirmed speakers. Held in conjunction with:


sponsors & exhibitors

Media partner

SOLUTIONS UPDATE Systems Integration Asia February - March 2013


Epson: Integrated interactive projectors The projector features dual-pen capability that allows two users to write / draw on the projection simultaneously.

Epson EB-436Wi

The Epson EB-436Wi and EB-1410Wi are new models that extend Epson’s market leading range of projectors with integrated interactive technology. The new EB-436Wi short throw projector is an upgrade of the existing short throw projector series with integrated interactive capabilities. This projector offers users who want integrated interactive capabilities at a more affordable cost as compared to other interactive solutions in the market. The Epson EB-1410Wi (3100 lumens) is the company’s first ultra-short throw projector that is targeted for business

users. Ideal for business meetings and collaborative planning, this new model offers versatile and seamless connectivity to enhance engagement and productivity. The Epson EB-1410Wi is packed with a number of features that are engineered specially for businesses. It features the ability to be used as an interactive whiteboard without the need of an attached PC. Content can be projected from a diverse range of input devices – including Wi-Fi and cable connection from PCs, smartphones and tablet devices, PC-free projection from USB memory devices, scanners and printers.

Revolabs. Speak with confidence! Great audio? One solution?

Yes, it’s that simple!

The system also features multiple output options for annotated projections – direct saving of screens into common formats like JPG and PDF to USB memory devices, email or specific network folders – all without the need for a PC. Compatibility with Microsoft Office ”Ink” allows users to write on Microsoft documents and save them back into their native format (PPTx, XLSx, DOCx). The Epson EB-1410Wi is also able to facilitate interactive collaboration for up to four locations across the network where users from all four locations can see, annotate and save the document at the same time.

Epson EB-1410Wi

Advanced microphone systems for all your communication needs. Great audio solutions for enterprise audio, education, government, heathcare. Hear it straight from our users


SOLUTIONS UPDATE Systems Integration Asia February - March 2013


TOA: PW Series Plane Wave Speakers TOA Corporation's PW Series Plane Wave Speakers comprises 8 models; in single or double-sided radiation type, compact or large size and black or light ivory colour. The PW Series is a flat speaker system equipped with a plane wave unit consisting of a diaphragm, buffer, magnet, and case. This enables radiation of sound in narrow horizontal and vertical directivity patterns, delivering clear audio to a limited target area with minimal attenuation. Clear audio delivery is delivered, even in poor acoustic conditions. These speakers are particularly suited for information broadcast applications which require narrow sound directivity, especially for railway stations where different announcements are made in close proximity. SI Feb 1 1/14/2013 5:24:32 PM

A built-in beam-tilting function makes it possible to shift sound radiation direction about 5 degrees downward of the horizontal axis. This allows more flexibility in installation as it improves sound intelligibility when the speakers are mounted high. Another feature is the high pass filter in which unwanted low frequency below 450Hz are cut at -12dB/ oct.

The metal parts of the plane wave unit and the entire speaker cabinet are made of stainless steel, making the speaker rust-resistant. Compliant with IPX4, the speakers are protected against splashing water and are suitable for use in a covered outdoor space.


EXHIBITION PREVIEW SSystems Integration Asia February - March 2013

Pro AV: Learn. Apply. Transform your business at InfoComm China 2013

Come April this year, the Chinese capital city of Beijing will once again host the annual gathering of Pro AV industry’s biggest names and latest innovations. Asia’s largest InfoComm trade show - InfoComm China 2013, returns to the administrative and political center of China, promising to be another celebrated showcase with a stellar cast of more than 300 exhibiting companies from 22 countries and regions, occupying close to 35,000 square meters of exhibition space. Each year, the highly anticipated 3-day show in Beijing attracts major industry players, manufacturers, system

integrators and trade visitors including end-users of the various target vertical markets, while garnering much attention, both domestic and global. Over the years, it has morphed into an important industry event, showcasing the latest innovations in Pro AV technology and systems integration and trends to come, a clear indication of the show gaining traction in this mammoth market.

Indeed, with a maturing Chinese economy, many companies have set their sights on the potential of Pro-AV technologies to power their growth. This lines the Greater China market (China, Hong Kong and Taiwan combined) up for a fast-growing Pro AV market projected to almost double from $8.82 bn in 2012 to a whopping $15.32 bn by 2015 (InfoComm International®, AV Market Definition & Strategy Study 2012, InfoComm Asia-Pacific, 2012). That makes this year’s show all the more relevant, as the show theme ‘Pro AV: Learn. Apply. Transform’ aptly sums it all up.

Show organizer InfoCommAsia Pte Ltd General Manager Richard Tan explains, “We believe Pro AV can be instrumental to a transformational change for any business, enhancing its competitiveness to forge ahead into the future. Pro AV is for everyone, whichever vertical market you’re from, be it hospitality, retail, building and architectural design, entertainment, education, healthcare, broadcast, corporate IT, or government sectors like transportation and defence. InfoComm China 2013 will assemble the widest range of AV systems and technologies to help bring businesses to greater heights. The show will benefit every visitor.” Thriving on its previous successes, this year’s show, in its 9th run, promises to be yet another bonanza as it expands by adding two more halls at the China National Convention Center (CNCC), with product demos and displays spreading across a gross show floor area of close to 35,000 square meters, close to 25% increase from the previous edition in 2012.

InfoComm China 2013 runs from April 10-12, 2013, at the China National Convention Center, Beijing. For more information, visit www.infocomm-china. com.

InfoComm China 2013 Summit

Each year, in conjunction with the show, the InfoComm China 2013 Summit - a series of free educational sessions - is organized under the auspices of InfoComm International®, in collaboration with leading industry associations and media. The Summit will offer valuable insights, from market perspectives and technology updates to specific industry practices to equip show attendees with awareness of the latest trends and knowledge in Pro-AV solutions. Industry experts will share industry experiences, the latest applications and success stories, as well as offer informed advice to industry players and end-users alike. All levels of personnel involved in AV technology will

be able to benefit from the learning and networking opportunities offered. The InfoComm Summit programs run in parallel with the InfoComm China 2013 exhibition and comprises of the InfoComm University Seminars, Industry Tracks and Manufacturers’ Presentations catering to the needs and requirement of professionals and end users from the various vertical markets including Building, Entertainment, Corporate IT, Education and more.

For the full Summit schedule, please visit the following link or scan the QR code. calendar.html


EXHIBITION PREVIEW Systems Integration Asia February - March 2013

Exhibition Highlights With more than 300 exhibiting companies from 22 countries and regions around the world, the stage is set for InfoComm China 2013, with familiar industry bellwethers like Extron, Crestron, Jupiter Systems, Wolfvision, Barco, Christie Digital, Digital Projection, LG, Samsung, Da-Lite Screen and others all geared up to showcase their newest and latest to enable end user communities, trade and industry players alike to experience first-hand the latest innovation in Pro AV equipment and technology.

Reusable Adhesive Screen

Oray has developed a new range of Reusable Adhesive Screens that can be installed on any transparent surface such as PVC, glass, acrylic, etc., with just water. Bubble and solvent free, these screens can be used in bright environments such as shop windows, exhibitions, museums, bars, and many more. Available in different types, including UX Black, Diffusion, Contrast, Holo-G and 360º, etc., offering different peak gains and viewing angles.

Exceptionally flexible modular extension systems

DSP with Acoustic Echo Cancellation

Extron Electronics’ DMP 128 and DMP 128 C Digital Matrix Processors are 12x8 audio mixers featuring Extron ProDSP™, automixing, and I/O expansion capabilities. The DMP 128 C version also features AEC - acoustic echo cancellation. Ideal for presentation and conferencing applications in boardrooms, courtrooms, and conference centers that require advanced matrix mixing with DSP, the DMP 128 Series offers a configuration approach to DSP that simplifies mixing, routing, conferencing, and room optimization.

Acoustically Transparent 4K Material

The Lunette A4K is a curved-frame projection screen that uses Elite Screen’s latest and most refined acoustically transparent projection material. It wraps the viewer in a vivid image with excellent direct and off-axis luminescence along with stunning color uniformity. Sound pierces through the material with a minimal attenuation while presenting a high resolution 4K (4096 x 2160 pixel ratio) image free from moiré artifacts.

Lightware continues its strong product lineup with the official release of MODEX at InfoComm China 2013. The range of modular extension systems provides the user with exceptional flexibility combining almost any video and audio format with multiple control and interface options. Whether you need to extend Dual Link DVI with analogue audio, Ethernet, USB and RS232 or HDMI 1.4 with Ethernet, IR and GPIO, all signal formats are extended over a single CAT or fibre cable.


EXHIBITION PREVIEW SSystems Integration Asia February - March 2013

Why you should visit InfoComm China 2013

• See the most comprehensive showcase of Pro AV products and technology by more than 300 exhibiting companies from 22 countries and regions.

Complete conferencing solution that satisfies every need

BXB’s new-generation Full-functional Conference System (FCS) provides a complete solution for conference needs, with advanced audio processing technology including a conference information LCD, echo/buzz prevention and volume digital adjusting, etc. Newly incorporated mobile management using iPhones and iPads to control the order at meetings or distribution of microphones, or remotely control video camera positions mean conference managers are no longer bounded by control rooms.

Turning ideas into reality for the 21st Century classrooms

A key component to the solutions for 21st century classrooms, helping endusers turn ideas into reality, are the interactive whiteboards (IWB) developed by Wuxi Huihua Visual Technology Co., Ltd. Employing infrared technology that enables a finger, gloved hand or any other opaque object to touch the panel directly to control the PC, without any special instrument. Widely used in education sectors, these multi-functional media provide a vivid sensory experience that motivates teachers while inspiring students too.

An all-new Canvas

Jupiter Systems will introduce Canvas, a Multipoint Collaborative Visualization Solution. Jupiter’s new award-winning Canvas system allows users in the control room, across campus, and around the world to see, share, annotate and collaborate on video and desktop streams. Canvas also provides objectlevel security for all sources, eliminating inadvertent disclosure of restricted content.

• Meet and connect with industry peers from all over the world. • Stay abreast of the latest in Pro AV technology, products and trends. • Learn how Pro AV technology can boost your company’s competitiveness. • Showcasing the widest range of AV systems and technologies, whether it be hospitality, retail, architectural design and building, entertainment, education, healthcare, broadcast, corporate IT or government sectors like transportation and defence, InfoComm China 2013 helps make the difference and bring your businesses to greater heights! • Don’t miss out on this great opportunity to learn and apply Pro AV technology and solutions, and see how your business transforms immediately.

InfoComm China 2013 at a glance

Date : 10-12 April 2013 Venue : China National Convention Center, Beijing, China Scale : Over 300 exhibiting companies from 22 countries & regions. Show floor area close to 35,000 sqm Concurrent events - InfoComm China 2013 Summit - Visitor lucky draw: A total of 10 sets of iPhone 5*will be up for grabs over the three-day show

- Pre-register now by using the passcode below for FREE ADMISSION to the exhibition and education seminars. Online registration closes on 1 April 2013. On-site registration is at RMB30 per visitor.

Passcode MW001 Admission policy - The show is open to trade and business visitors age 18 and above.

Website *The organizer reserves the rights to replace lucky draw prizes with items of equal or similar value without prior notice.


INDIA & ME NEWS SSystems Integration Asia February - March 2013

Symetrix expands global reach in Middle East Mark Ullrich, International Sales Manager Symetrix

MIDDLE EAST: Symetrix has announced expanded partnership with World Representation Inc. for direct-to-dealer sales in the Middle East. As part of the arrangement, launched at the InfoComm MEA in October last year, World Representation Inc. will facilitate sales and help distribute the entire range of Symetrix digital signal processors and control interfaces in the region. The new initiative will guarantee that A/V integrators and other audio professionals in the Middle East will have ready and reliable access to the dynamic range of Symetrix high-end professional audio

solutions, including SymNet Edge and Radius Dante network audio DSP, ARCWEB browser-based control technology, and comprehensive teleconferencing DSP hardware and software. “This is the next step in our steady growth worldwide,” said Mark Ullrich, international sales manager at Symetrix, who met with interested dealers and integrators at InfoComm MEA in Dubai. “From the numerous meetings I had at the show, it’s clear that there is a lot of excitement for Symetrix products in the Middle East, especially SymNet

Edge and Radius Dante network audio DSP,” he said, “the fact that the SymNet platform features the hugely popular Dante technology for networked audio, as well as a suite of conferencing solutions, all of which can be controlled from your iPhone via ARC-WEB, making SymNet DSP hardware and software very appealing and competitive.” “Over past years Symetrix has been enjoying phenomenal success globally as a market leader in DSP,” said Iain Cameron, technical sales manager at World Representation Inc. “Following the introduction of SymNet Express and SymLink, the Integrator Series broke the already well-established Seattlebased signal processing company into the then nascent DSP market,” he said, and added, “since that time Jupiter (app-based turn-key DSP), Solus (standalone fixed I/O DSP) and the recently introduced Edge and Radius (Dante network audio DSP) have joined this comprehensive portfolio of solutions. Symetrix decision to offer direct-to-dealer sales through World Representation will allow us to offer much closer support to the Middle Eastern and African markets,” Cameron said, adding, “we look forward to meeting users, integrators and consultants to discuss how Symetrix can provide elegant and cost-effective solutions from the smallest to the largest of installations.”

Optoma opens India Office INDIA: Visual solutions developer Optoma Corporation recently opened their new liaison office in Hyderabad. The Taipei-headquartered projection major having entered India in 2006 with the concept of regional distributors has increased its focus from 2010 and appointed a national distributor. After years of observation, survey and penetration in the market and having

seen the growing potential and business opportunity, Optoma decided to open their exclusive office in the country. The company has also expanded its core focus on three verticals: retail, corporate and education. Optoma has a wide range of products of DLP projectors that includes high definition installation series, short throw and with interactive,

ultra- short throw and with interactive, PICO and LED series of models. Optama is currently present in as many as 18 locations across the country, supporting its country-wide customers.

INDIA & ME NEWS Systems Integration Asia February - March 2013


Actis unveils smartphone-enabled home automation solutions INDIA: Actis Technologies, Mumbaibased leading audio-visual and integration specialist, has recently launched home automation solutions in the mobile surface technology segment like Smartphones, Tablets, etc. These solutions strive to simplify the day-today activities with the use of intuitive gesture interface of the smartphones. The solution with the use of app on the Smartphone will provide a simple interface to adjust fine details of the home's climate and lighting, as well as a way to manage security cameras and operate door locks from the home or remotely from any location. In the age of smart innovations, this solution enables the user to use their smartphones as if it is a remote control for all electronic appliances. Apart from

the usual features like controlling the air conditioner or turning on a washing machine; it also helps the users to get constant feeds regarding the home environment like, in case of a burglary, if somebody tries to break into the house, the user would immediately get the information on his smartphone. Smart technology is the need of the future and this home automation solution takes a step forward to help the homeowners save even more money by cutting back on energy consumption. As households are increasingly equipped with automation, smart TVs, energy management features and cloud-based security systems, this Smartphone enabled solution will become a sort of command-and-control hub, allowing the users to dim the lights, open the

curtains, engage the alarm or check in on their kids via video feed. “Over the past few years, residential solutions have been the segment which has shown a remarkable progress due to technological innovations,” said Abhimanyu Gupta, Director, Actis Technologies, commenting on the launch. This smartphone-enabled solution is definitely a breakthrough in the smart homes category where a person can simply link up all the devices and control everything from climate to lighting to home security with a smartphone in a hand.”

Performance that moves people QFlex combines true full range beam-steering capabilities with class-leading sonic performance and real-time system monitoring, making it the optimum solution for THZZUV[PÄJH[PVU HWWSPJH[PVUZ PU OPNOS` YL]LYILYHU[ LU]PYVUTLU[ZZ\JOHZTHQVYYHPS^H`Z[H[PVUZHUKHPYWVY[Z Recently enhanced, QFlex offers more critical performance advantages






well as other existing digitally steerable systems. The latest ZWLJPÄJH[PVU VW[PVUZ KLSP]LY YLZVS\[L ZHML[` HUK TVUP[VYPUN facilities, making it fully compliant in large scale missionJYP[PJHS 7(=( HWWSPJH[PVUZ 8-SL_ HSZV ILULÄ[Z MYVT T\S[PWSL signal input capabilities in addition to IP Rated protection and custom colour options for unprecedented architectural integration – aptly demonstrated at Glasgow Central railway hub, the largest QFlex networked installation in Europe.

Glasgow Central station, Scotland – featuring the largest QFlex installation in Europe


INDIA & ME NEWS SSystems Integration Asia February - March 2013

Techno Q launches new hospitality solution

Techno Q showcasing their HOTstream hospitality suite Doha: Qatar-based AV solutions integrator, Techno Q, recently partnered up with MCOM Media Communications, a highly specialised European provider of innovative services and solutions for creation and distribution of audio-visual content over IP and coax networks, to launch the HOTstream hospitality and healthcare product suite as part of its broad hospitality management solution offering. HOTstream hospitality suite is one of the most advanced and innovative information and entertainment platforms designed specifically for the hospitality and healthcare sectors. It includes solutions for Interactive services, IPTV, Video-On-Demand, High Speed Internet Access and Digital Signage and is fully integrated with hospitality solutions such as PMS, Spa software, Sales & Catering, POS, room controls and others. The solution offers a multi-screen platform that supports in-room TVs,

guests' tablets, smart phones, laptops and public area displays using stateof-the-art technology that enhances the guest experience by offering luxury services and innovations, while generating revenue opportunities for the business. Techno Q, has been at the forefront of systems integration in Qatar since 1995, specialising in audiovisual, building controls, fire & security systems, lighting, information technology, broadcast and hospitality management solutions. In addition to our business portfolio of various systems solutions, Techno Q offers an array of hospitality management applications for property management, central hotel solutions, restaurant management solutions, MICROS-Fidelio Financials hardware and software, and point of sale (POS) systems for operational applications, as well as a suite of back office applications that include inventory, labour, financial

management, and other centrally hosted enterprise applications. Azzam Tabbal, Techno Q's Assistant Manager Hospitality Solutions, explained that HOTstream is designed for hotels of any size and category, cruise ships, hospitals, medical centres and other hospitality related companies and enterprises. "This latest partnership is yet another example of Techno Q's continued commitment to cost-efficient and environmentally friendly technology that provides quality customised system integration services," he said. "With the launch of HOTstream, we are ensuring that Qatar's hospitality and healthcare sectors have access to the very latest in innovative technology so they, in turn, can offer the very best service to their respective clients," Tabbal concluded.

Out of the box

Array solutions

Telescoping Lateral Shift

Independent Height Adjustment

0° - 15° Viewing Angles

Kontour series K3 Array monitor mounts The K3 mounts are available in 3x1/2x1, 2x2 and 1x2 configurations. Modular and flexible, these mounts work well in offices, call centers, control rooms, security desks, health care, IT or any environment that requires array mounts with a wide range of adjustment features.



See the K3 Adjustment Features in action

Are you a Chief Certified Partner?

Watch the video at

Register at

©2013 Milestone AV Technologies, a Duchossois Company. Chief is a division of Milestone. SI_Asia_Jan13


INDIA & ME NEWS Systems Integration Asia February - March 2013

Harman India conducts extensive training sessions. We look forward to more such sessions by Team Harman professional in the future as well.” The Si compact training and workshop was also extended to professionals in Hyderabad, Andhra Pradesh receiving overwhelming response of 75 participants. Later at noon, the participants experienced the JBL PRX 425, 415, 418S and STX 825 & 828S, 812M systems powered by Crown Xti 2 and I-Tech HD 4 x 3500 amplifiers along with the hand-on and demo of various presets along with the Si Compact consoles. These sessions were ably supported by Pro Audio Vision, the leading dealer for Harman Professional products in Hyderabad. INDIA: Harman Professional India through the month of December 2012 continued with its endeavour to provide sound professionals in India with the essential tools and training necessary to design, install and use the most effective Harman systems for their customers. As outlined by David McKinney, Senior Director- India Operations of Harman Professional, during the launch of the division’s direct distribution in India, training was taken as a focus area for the year ahead. “We have a number of training activities in the pipeline where we will focus our attention on, which will cover all vertical markets we work in,” noted McKinney. Further, the key objective of these trainings was to reach customers and end-users in high potential and emerging markets of Kerala, Andhra Pradesh and Kolkata. These day long trainings, combined with workshops, product demonstrations and ample interactivity provided the perfect platform for the participants to experience the Harman Professional range as well as interact with the sales, application and service teams in their region.

Soundcraft Si Compact and JBL PA Systems training

The training schedule kick started with Si Compact training held in Cochin,

Kerala in association with regional channel partner – AVL Marketing – and was attended by 65 participants from various parts of Kerala. The Si Compact training covered Overview of Si Compact Console, functions and features, Overview of On-Line & Off-Line Editors, along with Hands-On training with Stagebox. Commenting on the excellent response received at the training, Azhar Meem, Proprietor, AVL Marketing said, “the training was a first of its kind for the region and the sessions were definitely very informative for the participants who also benefitted with the hands-on

“These trainings conducted and supported by experienced Harman Professional India team – Sundar Raj, Regional Sales Manager, Application engineers, Ashish Barje and Sudarshan Srinivasan, helped us reach out to our customers very effectively and establish the brand Harman as a preferred brand for their professional audio requirements.” said Dariya Hussain, Proprietor, Pro Audio Vision. Concluding the training schedule in the East, a round of Si Compact training and the demonstration of PRX 425, 415, 418S



Win multiple awards for technology that facilitates the routing and switching of HDCP-protected video, audio and serial over fiber-optic cable. Add four-port option to all transmitter and receivers.

Add scaling receiver module that outputs video to one of 30 resolutions. Increase adaptability to any installation footprint. Make life easier for integrators. 8 6 0 . 2 1 0 . 0 5 4 6

Already a cost-effective, fiber-optic solution supporting both analog and digital (with HDCP) video, audio, serial and other auxiliary signals, Magenta’s Voyager Series swells its flexibility by adding a four-port core. The four fiber ports can serve as the heart of any transmitter or receiver and open up an additional sphere of signal distribution options – use a four-port transmitter as a distribution amp, or leverage a four-port receiver as a four-port switch. Adaptability to any installation footprint? Check.

Meanwhile, Voyager’s new HDMIRX+ Scaling Receiver module accepts video from any Voyager transmitter module (HDMI, DVI, VGA or Component) and leverages TV One CORIO®2 technology to scale video output. Users can select from 29 resolution presets (including 1920x1200) or set their own. Integration with any display or end point? Check.


INDIA & ME NEWS SSystems Integration Asia February - March 2013

and STX 825 & 828S were conducted for the benefit of pro sound professionals in Kolkata. “We find the trainings and workshops conducted by Harman Professional, very comprehensive and effective,” reinforces Devasis Barkataki, Director, Ace Acoustics, and Audio Video Solutions Pvt Ltd. “We have received extremely positive responses to the training in Kolkata drawing large participation with almost 80 professionals, actively engaging in the demo sessions and the training.”

BSS Level 1 training

Extending the popular Soundweb London Level 1 Certified Training, Harman also conducted the Certified course on the modules of BSS Soundweb London with a series of BSS for System Integration companies in Bangalore, who were also joined by participants from the surrounding regions of Chennai and Kerala. The training was conducted by Ashish Bajaj, Manager Business Development, Harman India Professional, an experienced trainer for BSS Soundweb London & networked audio solutions covering about 15 participants from select cinema chains. The two-day course covered an introduction to Soundweb London and was intended for new users and the syllabus included overview of the Soundweb London hardware and how to programme and deploy Soundweb

London systems. Fundamentals of Conferencing were also covered in the training, including the need for Acoustic Echo Cancellation and the benefits of Soundweb London conferencing solutions. All attendees have the opportunity to take the Level 1 Certification Exam online during their own time and upon clearing the exam, will receive their official BSS Audio Soundweb London Level 1 Certificate and eight InfoComm CTS RU (Certified Technology Specialist-Renewal Unit) credits.

Cinema Systems training

The first ever cinema systems training in Kolkata was organized with an objective to equip the professionals with essential technical tools on Harman’s cinema audio systems consisting of JBL Screen

array and Crown Dsi amplification . The training programme conducted by Samir Mistry, Application Engineer for Harman Cinema Systems India, provided the dealers, technical directors, System integrators, cinema owners of leading cinemas, best practices and technical skills with the nuances and complete overview on the functioning, features, various scenarios, troubleshooting and best practice sharing. All these applications and functioning of the systems were addressed as per individual needs and situations in cinema houses, with references to specific Harman installations in cinemas. As Prashant Govindan, Sales Director, Harman Professional India, concludes, “The high levels of interest and participation helps us scale up on the expectations out of these training programmes. Going forward we plan to extend training programmes on new launches - Soundcraft Si Performer, the Portable Audio/Music Industry range and Cinema systems, in addition to the ongoing Audio Basics trainings.” “With these trainings we are able to gather feedback on products and systems, address queries on sales and service support and ultimately be closer to the customers and end-users.” added Ankush Agarwal, Director Marketing and Business Development, Harman Professional India.


INDIA & ME CONSULTANT’S SAY SSystems Integration Asia February - March 2013

‘On the Cloud...

learn to walk before running’ If the most accredited names from the ranks of InfoComm in Asia have to be picked up, the one that ranks first is Ranjit Singh Thaliwal. Head of Singapore-based RST Technologies, Ranjit’s first and foremost identity is being Asia’s first CTS-I from InfoComm. Having had his qualifying education from Ngee Ann Polytechnic in Singapore, he started his first, world’s first telescopic projector lift manufacturing enterprise, en route to setting up his own pan-Asia AVSI consulting firm. An InfoComm Voluntary Trainer, Ranjit’s credentials have taken to the top echelons of AV training, installation and expertise. SIA caught up with the RST Technologies chief to grab his views on the Indian AVSI industry. Excerpts: SIA: What is your view of Indian AVSI industry today? Ranjit: Indian AVSI industry is doing good on many fronts. It’s very dynamic, with a fair amount of proactive tendency amongst the systems users. Their ability to harness cutting-edge technology of late has been commendable. AVSIs have been getting much more versatile in their approach; there is a fair amount of professionalism that is helping them think differently. With end users and clients evolving in mindset to invest for high quality solutions, I have to say the industry has been growing for the good. Having said that, it also has to be taken with a regret- the industry suffers from the death of skilled and certified professionals. The Indian industry appears extremely poor on this front. SIA: What technologies are driving the industry today? Ranjit: Just one word, one trend, and one technology- Cloud. I see that’s the most impacting technology, something that will bring about a paradigm shift

“Cloud. I see that’s the most impacting technology, something that will bring about a paradigm shift in the way the AVSI operates and is perceived by users. A game-changer!” in the way the AVSI operates and is perceived by users. A game-changer! SIA: What do you see as the biggest challenge facing the industry today? Ranjit: Thanks to Internet and other communication means, there is adequate awareness among the users about what a typical AVSI is about, and what it takes to have a meaningful set-up. In fact, in a good number of cases, it is the customers who are driving the design today. Five years ago, it was the AVSI who used to make decisions. Today, it’s the customer who calls the shots. Access to technology isn’t a concern too as the world is increasingly becoming flat. Budgets are neither a concern when the benefits of a particular technology or system is explained properly to the user. The customer is willing to invest in systems without bothering on budgets if the case is made clear. Having said all that, again, expertise is one big challenge, despite advancement on all other fronts. Enterprises and institutions have begun only in the last few years imparting training and/or education on the essentials of AV. So, the shortage is still very huge, and thus a remains a big challenge. SIA: Has the emergence of MNC establishments been a contributing factor to the growth of AVSI industry in the region? Ranjit: Not really. The ease of travelling, and communicating with distant entities for the desired systems and technologies has been making a significant difference. Also the returning NRIs with their exposure to the technology systems in advanced markets have been instrumental in bringing same or similar systems to Indian domain.

SIA: Would you associate ITES and AVSI in any aspect? If so, what areas you see as similar or overlapping? Ranjit: They both are different, though very important. One industry is managing the content flow, while the other is facilitating to hear and see the content. We, as AVSIs, share the same transport for sending our information from one area to the other. Now, what is overlapping is, interestingly, the area of business; they both are trying to do each others work- as a one-stop solution mindset. SIA: Would you be able to quantify the worth of Indian AVSI industry? Ranjit: According to InfoComm, this year (2012) the worth of the industry was supposed to be USD1.6 billion including Pakistan, Sri Lanka and Bangladesh. I believe it is much more than that, and it could have been even more if the industry players were not fighting with one another. SIA: Would the manufacturers' making their direct presence here help the cause of the industry? Ranjit: Yes, this helps the cause of the industry in many ways. One- better after sales service and support; two- ability to fine tune the products and related solutions to suit the region; threedirect and deeper interaction with the domestic industry to understand each other better; four- the educational programmes that some of the manufacturers have already been doing help increase the awareness levels and technological understanding of different product systems and concepts.

SIA: It is a chicken and egg situation between the industry and the administrative regimes in different States? Ranjit: I don’t think it is like that. If the potential in a particular region is properly exposed to the industry, the industry will come by itself. It looks like we do not share that, or are afraid to share. SIA: How has RST contributed to the cause of the industry in the region? Ranjit: I have to say I’m not sure if RST has contributed much to the cause of the industry in a way it wins applause all around. At my modest best, I can say some small contribution would be educating the industry, do it once, do it right for the installation part; do a design that can last at least five years. We always keep thinking ahead, and try to upgrade ourselves in the direction. SIA: What is the way forward for the industry? Ranjit: The way forward would be, to form an association in India, for the industry to mature holistically to be on par with the other regions/markets on the globe and work together. One simple line I like to use when I speak to my customers - ‘if you know your illness and also think you know the medication that can cure you, then do not bother going to the doctor.’ AVSIs should be leading the design, technology in the future and not the other way around. Lastly, we should all learn to walk before we run. The basics should be strengthened here, and then start to think beyond.

52 The Khoj Gandhiji Ki museum INDIA & ME INSTALLATIONS

SSystems Integration Asia February - March 2013

Sennheiser’s guidePORT helps create immersive experience To make this happen the way they intended, the founders wanted a solutions provider who could act as single-point entity for a comprehensive and complete integration of all the solutions. A thorough scanning of the market and solution providers resulted in taking onboard New Delhi-based AV solutions provider Integrated Digital Solutions (IDS). Considering that while the exhibits would attract many, only a few of them would be really tech savvy to be able to use the audio guide system, it was decided to deploy only a three-language guide system for 150 visitors. The system would complete the tour in one hour, allowing for the second batch to continue.

Khoj Gandhiji Ki, an exploratory museum set up by the Gandhi Research Foundation in Jalgaon, Maharashtra, is actually a journey through the life of Mahatma. While the exhibits in the world’s largest Gandhian research institution depict the value systems that the Founder of Nation lived, the systems are rendered telling and experiential by means of the unique technology by Sennheiser India. An SIA perspective: When the Gandhi Research Foundation – a Jalgoan, Maharashtra-based initiative devised and dedicated to the spread of Gandhian philosophy and ideology – wanted to create a speciality centre that could holistically act as an audiovisual medium to propagate Gandhian values, the institution came up with the unique idea of creating an exploratory entity. Thus came into being the Khoj Gandhiji Ki, a museum by name, but an ‘experience centre’ by its impact and preference of the founders. Shaped in the form of hands offering prayers, the centre disseminates value systems from Gandhi’s life and teachings

through interactive, multimedia and audio visual medium - along with conventional forms like paintings, murals and panels.

Mukesh Bhargava, CEO of IDS


Multiple rounds of intense debates and discussions led the founders to decide on deploying a customized audio guide system with a view to creating an immersive experience: ‘guiding the visitor through the ideals of Gandhi’ explained by means of simple story telling thereby involving the visitor as if he or she was part of Gandhi’s real-life experiences.

“We opted for Sennheiser’s guidePORT for this task,” says Mukesh Bhargava, CEO of IDS, “for the multitude of functional and services requirements, besides the flexibility for upgrading and up-scaling at any time, without scrapping the old installations.” While configuring the hardware Sennheiser guidePORT, due consideration was made to include provision of usher-based team leader, with his/her own unit, so as to allow them the freedom to experience the audio tour at their own pace and convenience. On the content side, it was challenging - as the base research material was from

Knowing the whole picture ...

... of a theatre, the xS and xA-Series loudspeakers from the d&b White range perform with brilliant intelligible and neutral sound delivered from a comprehensive range of cabinet sizes with compatible sound characteristics, and playing their typical d&b role they provide optimum coverage to even the most distant of balconies. In short: when it comes to theatre style applications d&b is in the frame.

INDIA & ME INSTALLATIONS Systems Integration Asia February - March 2013

Post implementation

Two other languages were to be loaded- which seemed an easy task, yet the expectations from the IDS team were suddenly very high, with the IDS itself adding to it quite a bit of its own thinking. The creative heads at the integrators began to ideate to somehow integrate the audio-visuals, 3D projections, and lighting with the audionot originally conceived and perceived by the Foundation.

authors other than Gandhi himself and, therefore, important to present the emotions rather than the expression. The creative team in Integrated Digital Solutions thus had to get into a passionate mood to first understand and then write the story board - an experience that made them go through with what Gandhi would have really liked to convey. It was not to be mere story telling - it was designed with parts said in the words of Gandhi, and the background score going with the mood of the enactment. At the end of the process, the base script was re-written three times, two languages re-recorded twice and the narrator selected, after a full version recording, from amongst four voice-overs. This merrily guzzled resources in terms of time. It left very little time for the inauguration, to be done by the President of India. “It’s not just the ease and quality of the experience,” says the IDS chief. “It’s also about what the visitor carries with him/her as a long-lasting impact and a continuous inspiration.” The passion, therefore, running from within the IDS team went into making an impactful presentation. The work in the mixing studio continued round-the-clock, and the audio tracks were loaded through FTP - with the IDS engineering team virtually building the whole audio tour block-by-block. However, having already got inspired by the cause, IDS team assiduously worked it out to be able to complete the task within the given specified in time.

In order to achieve a perfect synchronization, new hardware solutions were considered and the sound design re-done to provide seamless integration between the audio and video- with the lighting following it up. “It is only after initial interaction and brainstorming with the team and the client, we churned the list of optimal requirements in terms of hardware, logistics and the experience of the visitor,” explains Mukesh. Reports kept pouring in after all the three languages were set up with fully integrated audio and video design. There was constant flow of visitors and it was then perceived that a real hotline service would have to be maintained at bay for any support required by the Foundation. There was soon a reward - the Foundation’s toying with the idea of additional hand units and two more languages. Soon, IDS was rewarded


with an extension enquiry of 100 more personal units and two more languages. While the integration of guidePORT units and the seamless synchronization of the programme alignment came out impacting in such a way that it captivated the users like never before, making all that perfectly in sync was the way the whole task was approached with. Loop aerials and other cables were all embedded in the wall during the conversion work itself- making the installation virtually maintenance free and yet flexible for up-scaling and upgrading for more languages or new stations / exhibits. According to Anshuman Dubey, Senior Product Manager, Integrated Systems at Sennheiser India, the GRF Museum project was similar to the one recently installed at Khalsa Heritage Centre project in Punjab, which was the second largest guidePORT project in the world and first in India. The technology is catching up in India and museums and art galleries are realizing the rich experience guidePORT offers. The Frieda- Kalho Museum in Mexico, Augsburg Mozart House in Germany, Ferrari Museum in Italy and many more around the world stand testimony to this world class experience.”

Vipin Pungalia, Vice PresidentSales & Marketing, Professional Segment, Sennheiser India

“At Sennheiser, we believe in the power of sound and the emotions that it can bring alive,” says Vipin Pungalia, Vice President-Sales & Marketing, Professional Segment, at Sennheiser India. “The Gandhi Research Foundation Museum was a challenging yet fulfilling project for us,” he says, adding, “we are happy to bring alive the memories of the Father of our Nation through guidePORT technology.”


INDIA & ME INSTALLATIONS Systems Integration Asia February - March 2013

Harman at Fairmont Jaipur An Ode to the Pink City

hotel dishes out a grandiose and indulgent experience in every respect - world class accommodations; variety dining savouries; exclusive services including a sparkling outdoor pool; and full service spa. India’s first Fairmont has thus dished out a new definition of luxury hospitality in the city that has stylized the living.

Jaipur- the very name of the historic capital city of Rajasthan spells magic with its awe inspiring architecture and décor of stunning palaces and forts – enlivened by the great Mughals and Royal Rajputs of yore. Breathtaking hill ranges of the majestic Aravalies; mouthwatering traditional cuisines; tranquil gardens; wide avenues; and typically stylized etiquette- all summing up to an undefined luxury. Adding to this elated status, a fair amount of modernity – through restoring an 800-year-old palace – is the country’s first Fairmont luxury hotel. Singing its ode to the ‘Pink City’ that Jaipur is fondly referred to as is Harman India. An SIA perspective: International luxury hotel chain Fairmont’s foray into India couldn’t have been more grandiose. For, the Pink City composition – with its picturesque contours – and market ingredients made up a perfect setting for the hospitality major. Ideally ensconced in this setting, the all new, five-star Fairmont Jaipur

This prestigious destination with 255 meticulously designed guest rooms, features on site restaurants and a series of bars and lounges, besides stateof-the-art conferencing facilities, well-equipped Business Centre and lush gardens that are perfect for outdoor weddings and social events. Singing in a perfect harmony amidst all this is Harman India. “The Fairmont Jaipur, as a property, is unique in many aspects- being the first ever property of Fairmont Group in India, the experience of luxury through the Moghul theme was critical for us to establish a lasting impression,” says Jui Sharma, Executive Director, Triton Hotels And Resorts Pvt. Ltd., representing Fairmont Jaipur. “From an AV perspective, we needed crystal clear and quality sound with low maintenance complexity (in terms of ease of use and service),” Sharma informs. “As mandated by the Group headquarters, we worked upon the requirement of through various vendors and consultants. After a thorough understanding of the market and the

available brands, we were convinced that Harman was the provider who could cater to all our audio requirements. In an integrated manner, they met all our requirements of aesthetics, quality sound and guest experience.” The whole exercise and the groundwork actually began as early as 2008. With, the size and scale of the project requiring a thorough planning and architectural evaluation, comprising multiple rounds of discussions and revisions. The group had conceptualized a heritage property to be restored into world-class hospitality destination and thus, hired an international interior designer from Bangkok to bring to life the grandeur of the great Moghul era. The task of reliving all that involved procuring genuine antique artefacts from across the State which the designers and developers have painstakingly undertook. The accomplishment of the ambitious task gives a grand visibility in every aspect of the p(a)lace in that the guest feels like a part of the Royalty, reliving the old Royal times. The rooms are huge with spacious bathrooms to give a palace feel, accessorized with silver plated wares in the room and bathroom, alike. A Royal experience can only be complete with blending in the sights and sounds of the bygone era, hence invigorating all senses. The hotel has invested in state-of-the art AV equipment for all the common areas, well-equipped fitness centre, an outdoor swimming pool, four treatment rooms, and a unisex salon and business centre to cater to all business needs of guests.

Harman – creating harmony all over

The distributed-audio background music system at the property is impressive, with more than 250 Harman JBL Control Contractor Series ceiling and wall-mount loudspeakers installed throughout the property, along with appropriate Crown

amplifiers, dbx Audio processors and zone controllers complementing a variety of AKG by Harman microphones best suited for conferencing and live event requirements. These systems have been installed at various sections of this vast property, including two Junior Ballrooms, two Grand Ballrooms, seven Meeting Rooms, and all public areas such as restaurants, reception pool area, landscape, etc. For creating a balance of adequate sound and discreet appearance, the JBL Control Contractor Series was an ideal solution. And while the audio components are largely concealed and the audio experience itself is intangible, the JBL range showcases the versatility and functionality combined with audio quality that ensures unparalleled hospitality standards, throughout the hotel. The speakers were installed using custom mounting hardware and custom grilles that were painted in a wide variety of colours, to match the décor of a particular location and ensure that the speakers blended invisibly with the Moghul theme – consisting of chatris; sheesha; gold paint; and hand paintings on the ceiling and walls as in the old palaces. The calibre of the setting demanded an uninterrupted maintenance of the system which is handled by an exclusive UPS system as well as a generator backup. The biggest challenge for the System Integrator and the team working

on the installation was the nature of the heritage property and inherent architectural features with diverse kinds of ceilings in each area. The speakers had to be installed in a fashion that they would sync into the grandeur of the décor and not spoil the ‘heritage impact’ that the ornate wooden fixtures or the ceiling weaved in. While due emphasis on sound quality has been laid upon areas like Bars and Banquets using Control 26 Series, special weather resistant speakers were proposed for Pool and Terrace so that no matter what the mood of climate, the music would sooth the mood of the guests. Also, every corridor across the hotel has been embellished with background music from Control 24 CT Micro speakers with the flexibility of zone-wise control using dBX technology. Harman’s AKG microphones have found one of their best expressions in the conferencing rooms of the hotel. “We were sure of the expectations we had to deliver in the first ever property of Fairmont in India conforming to the international standards,” says Karan Kathuria, National Sales ManagerInstalled Sound, Harman Professional India. “A project such as the Fairmont, with its premium location and concept, typically has extensive and precise AV requirements. We wanted to provide the hotel operations staff with the most ‘easily managed’ AV systems possible offering the best solution and support,” Kathuria says, adding, “we believe we

have been able to achieve it with ease. We at Harman worked very closely with the client to make every moment the guest spends in the hotel as soothing, entertaining and relaxing.” “Fairmont Jaipur is a prestigious project. We had to be meticulously careful in choosing systems that met our expectations,” affirms Jui Sharma. “We chose Harman primarily considering their long standing in the industry, and the credentials they already established,” she explains, “then, of course, are the specifications and sturdy performance of the recommended systems supported by good pricing.” According to her, the soft tones of Indian classical music have been rendered mellifluously through the customised calibrations of audio brands from Harman. “The quality of AV equipment in the hotel made a world of a difference. Since technology is just getting better every year, we needed to provide the best when we represent one of the best hotels in the market. Our selection of Harman helped us do it,” she asserts, adding, “services extended by the Harman team pre- and post-installation actually made us consider Harman strongly for our next property in India.


INDIA & ME INSTALLATIONS SSystems Integration Asia February - March 2013

ISB @ Mohali

Experiencing Technology in Education

by Ram Bhavanashi

Weaving technology into education may be nothing new today, with most academic institutions talking technology matters even as they speak about education. However, doing it in the most sophisticated manner to set a new benchmark – and charting new direction, nay, dimension in higher education – is novel in its own right. Indian School of Business (ISB) at Mohali, outside Chandigarh, is both a statement and testament to this. The second (and branch) campus of Hyderabad-headquartered premier business school ISB is truly an experience in management technology, and vice-versa. An SIA exclusive.

The Grounding

When the Indian School of Business (ISB) in Hyderabad – India’s premier business school – recently opened its new (second) campus in the Knowledge City at Mohali, outside the Punjab capital of Chandigarh, it was not merely opening a new seat of higher education in business/ management; it was rather opening a domain of “technology-assisted learning” in business management. For, the expanse of technology embraced to impart education is a never-beforeendeavour in entire Asia, if not outside as well. An entirely greenfield project that it is, the new ISB campus is also a ‘wireless campus in totality’ with the entire communication mechanism running on IP. More, a wireless network weaved to stream Full HD 1080p content from any device and compatibility

with both Windows and Apple-based presentation software at 25 FPS full frame rate! In what is considered to be probably the largest digital integration in higher education in the continent, and particularly for digital solutions major Wow Vision, the ISB Mohali campus sought to chart an altogether new direction and dimension in business/ management education. Set up in conjunction with the visionary leadership of the Government of Punjab and with the generous support of four top Indian business leaders – Analjit Singh, Founder-Chairman of Max India Limited; Atul Punj, Chairman of Punj Lloyd Group; Pawan Munjal, Managing Director of Hero MotoCorp, and his younger brother-Joint MD Sunil Munjal; and Rakesh Bharti Mittal, Vice Chairman and Managing Director of Bharti Enterprises – the Mohali campus offers

ISB’s flagship PGP in management and executive education programmes with four institutes focusing on areas critical to India’s development: • Bharti Institute of Public Policy • Max Institute of Healthcare Management • Munjal Global Manufacturing Institute • Punj Llyod Institute of Physical Infrastructure Management

The Design Concept

Designed by Perkins Eastman with RSP as the local architect, the 70acre new campus consists of the Main Administration Building; Academic Building; Auditorium; Executive Education Centre; Hostel and Hotel Housing; Faculty Housing and Recreation Centre. The institution, as a whole, is designed for a total of 210 students for a two-year course.

Critical to the design and the technology within is the concept of ‘one schooltwo campuses’ which means the two campuses will operate as a unified entity, with top visiting and resident faculty imparting cutting-edge management insights and practices by effecting a seamless integration through inter-campus exchanges and virtual connectivity. The core curriculum is the same at both campuses with each of them offering varying elective options. The Academic Building – the central seat of learning on the campus – comprises four large (72-seat) classrooms and four medium-size (46-seat) classrooms with racked seating, besides a total of five tutorial rooms and meeting spaces. The classrooms have been designed to be flexible multi-purpose spaces which can be set up for discussions; role playing and general classroom layouts for maximising the use while the tutorial rooms are meant for smaller discussions and meant for focussed learning opportunities. In addition, the cylindrical building also houses four tutorial/meeting rooms as well as video conferencing facilities.

The Technology Implementation

72-seat Classroom featuring HD Rear Projection. Christie HD Projectors were matched with RPV rear projection mirror systems for rear projection spaces

Further, the Executive Education building also comprises three classrooms which are similar to those in the Academic Building.

The Team

Bangalore-based technology design consulting major T2 Consulting – who had been on-board the project from day one – played central to what the ISB Mohali stands today in technology. The AV, acoustics, and auditorium stage lighting have all been designed by T2 while the campus lighting is designed by Linus Lopez. The task of integrating the audio-visual systems across the campus had been entrusted to Dubaiheadquartered Genesis Integration LLC. Mumbai-based Tata Group concern Tata Consulting Engineers has been tasked with M&E consultancy.

Lecture podium featuring connectivity and control panel

The brief for the design team was to have a campus that is fully wirelessenabled; that allowed full connectivity in all teaching and learning spaces for presentation and information exchange; to be a HD environment for content delivery; to provide for distance learning and collaboration that includes internet/intranet collaboration,

In what is considered to be probably the largest digital integration in higher education in the continent, and particularly for digital solutions major Wow Vision, the ISB Mohali campus sought to chart an altogether new direction and dimension in business/management education.

video conferencing, streaming and full integration with the learning management systems. “This was an unusual opportunity,” says Chandrashekar Naik, Director of Design and Deliverables at T2 Consulting. “The goal of having the whole campus as a completely wireless entity opened new opportunities for working out a new level of ingenuity for student-teacher interaction and communication with others as well.”


INDIA & ME INSTALLATIONS SSystems Integration Asia February - March 2013 systems. It allows for single or quad system display of computer content, and is able to audio record all the sessions in any classroom. Further, it provides access to the centralised content server for video content in full HD, as well as online multi-choice and full Q&A; student-tostudent and student-to-teacher chat, besides a range of other features that are being integrated over time into the classroom teaching environments.” According to the T2 Chief, the Wow system installed allows for full collaboration as the output can be sent over the internet to any display device registered on the system, and any computer/laptop that is logged into the system can be displayed - weather in Hyderabad, Mohali or from any other location registered with the system.

Smaller classroom feature front projection

in each classroom layout and that they had sufficient space for all the AV provisions. Acoustics of all of the spaces has been carefully designed to ensure full sound proofing from external noise and cross talk between rooms; and high level speech intelligibility in classrooms.

The first decisions taken were in the design of the visual display systems in each of the classrooms and tutorial/ meeting rooms. It was decided to have HD Rear Projection in the 72-seat Classrooms, and Front Projection for the 42 seat Classrooms (due to their space constraints), and LCD displays sized to the viewing distances for the Tutorial/ Meeting Rooms. Christie HD Projectors were matched with RPV rear projection mirror systems and diffusion screens for all of the rear projection spaces, while Christie HD Projectors and Dalite Electric Screens were selected for the front projection solutions. Seating layouts were adjusted to provide the best visual viewing angles and to ensure all seating was optimised in the viewing cones. According to Naik, the design they evolved, allowed them to ensure sight lines and viewing angles were optimised

“One of our biggest challenge was how to provide the wireless connectivity that would ensure full HD 1080p streaming over the wireless from any device and compatibility with Windows and Apple based presentation software at 25 FPS full frame rate,” said Kelvin Ashby-King Principal Consultant at T2 Consulting. “We tested over 12 different products before settling on the WOW Vision system,” he said, adding, “WOW was the only system that could provide real time 1080p streaming and did not require a dongle or specialised software installed on machine.” According to him, in normal instances, the integration is often blocked for software upload or use of USB ports for security reasons, which was not the case with WOW. The virtual software feature was a major reason for selecting the WOW solution. Explains Kelvin: “The Wow system provides full integration for teacher and student interfacing to the presentation

“This opened new opportunities for collaborative learning and sharing of information between students and teachers and students with other students. It also reduced cabling complexity and digital integration issues within the rooms making a simpler system for maintenance and operation” explains Mathew Vincent, Managing Director of Genesis Integration, who handled the task of AV Systems Integration. Wow Mini Veos have been deployed in the Tutorial/Meeting spaces and Wow Veos systems took in all of the classrooms. All classrooms have been cabled ready for full HD Video Conferencing with two each of the 72-seat and 46-seat classrooms fully fitted out with Polycom HD VC Systems. All the video-conferencing is over IP and allows for Intranet connection within the ISB domain via an MPLS connectivity between the campuses and IP connectivity though the Internet. The system is fully set up for audio and video over Skype. Moreover, all the classrooms have been provided with table embedded microphone for audio and video conferencing and full speech reinforcement using Revolabs technology, and high quality FOH and ceiling speakers. BiAmp digital


INDIA & ME INSTALLATIONS SSystems Integration Asia February - March 2013

audio processors have been tasked with audio processing and telephone interfaces via hybrid AES interface cards. All the Meeting/Tutorial Rooms and the VC rooms have been treated with LED displays and Wow Mini Veos interfaces. All the rooms have also been provided with custom developed graphic interfaces for system operation designed to make all functions of the classrooms intuitive and easy for the teacher to operate “all major room functions controlled from a single button press on the main screen” explains Niak. “This was an interface design priority for us.”

“We, from Genesis, and Crestroncertified programmers worked together to create a user interface that is both cost-effective for a roll out of this magnitude, and, most importantly, easy for end users to work with functionality,” explains Leo Joseph Thomas, Deputy Manager, Genesis Integrated Communications Technology Pvt. Ltd. The beauty of the work is that the user’s working with the system is simplified to the point of having just press buttons for each of the presentation systems' inputs, volume controls, and dedicated screen controls.”

Creston control systems have been used for all systems control including lighting and blinds and iPads have been roped in as the main interface due to the excellent graphics and control features provided through the Crestron Software. The complete campus is managed via Crestron Room View and this is being fully integrated with the Learning Management Systems (LMS) and the Campus Management Software. Room Booking and Reservations Displays are also provided outside each classroom and tutorial/meeting room and are used for both room reservation and information sharing if classrooms are changed or classes postponed. Meeting/ Tutorial Rooms can be directly booked from the display or via the Campus Management System.

Another notable feature- one each of the large and medium classrooms has been equipped with Wow Ripple Lecture Capture Systems, and a portable system has also been provided to enable any other classroom where this is may be required. According to the integrator, the long term plan is to provide this feature in all the classrooms. “Wow Ripple provides for recording or live streaming of 2 HD video feeds, computer input for PPT and Annotation as well as full audio from teacher or students,” explains the integrator. “This allows for capture and storage of any lecture on the LMS system in multiple formats and downloading via podcast as well as live streaming over the ISB intranet or over the internet

VQ series speakers from Tannoy at the auditorium

again enhancing the collaboration and distance learning features of the installed systems.” “This is nothing but essentially a technology-assisted learning where each of the classrooms is enabled with a variety of sophistication and means of interaction that befits the stature of the institution,” summerizes DNV Kumara Guru, Director-External Relations, at ISB (Mohali). “While we constantly endeavour to expand our faculty, what becomes more important is the mode and methodology of programme delivery.” (Read separate box). For Ayushman Sinha, Vice PresidentInformation Technology at ISB (Mohali), “it’s virtual presence for physical experience and benefit.” Besides the ‘virtual sophistication,’ an important part of the technology message from ISB is green AV. The entire AV set-up is and operational mechanism is eco-friendly. “Systems in earlier times needed air-coolers to cool down the extreme heat generated by them,” says Sinha, “today, we have pre-cooled chasis that eliminated the need for airconditioners.” (Read separate box)

The Auditorium

The visualisation that an institution of this scale requires a venue for large gatherings for lectures, presentations, panel discussions and cultural activities led to creating an exclusive auditorium building. The brief from ISB management for this venue was to design a “state of the art” facility with all of the same collaboration and distance learning features as the classrooms and was also to be a completely wireless environment. Plus, a high quality audio and excellent speech reinforcement and intelligibility as an underlying feature. Handling the audio job upfront are Tannoy VQ speakers paired with Crown amplification and BiAmp audio processing through a Flex system. This system was calibrated to provide high quality speech and programme content to every seat in the auditorium with less than 1.5dB variation between any two

A 298-inch motorized Da-lite screen in the auditorium

Streaming is provided from Wow Ripple systems which can also provide full lecture capture as well via the installed and portable camera locations. Mixed audio and video signals can be sent via switcher/router to the Ripple for live or delayed streaming. Video conferencing has been provided as a fixed system in the auditorium, and also via switching/ routing with access to any camera or computer source either through fixed or portable channel providing a very flexible system.

Lighting the Auditorium

seats. A complete microphone array including wireless lavalier, handheld and fixed microphones has been provided to meet all day-to-day requirements and also easy interfacing of hire equipment for bigger cultural events. According to the T2 executive who executed the acoustics, the auditorium speech intelligibility has been designed in conjunction with electro acoustic systems to allow the room to function at full efficiency weather fully or partially occupied.

Computer controlled Moving Head Wash and Profile Lighting has been mounted in the ceiling and is used to call up pre-set lighting states for any of the varied uses of the facility. It can also be custom set up for specific requirement. Martin Mac Aura and MAC 350 Entour have been roped in along with an Avolite Titan Mobile Control Desk. “The moving head lighting was selected to allow for the quick change overs in the auditorium between function types,” says Kelvin. “The system is simpler to set up and use than traditional stage lighting systems due to the presets,” he explains. “It requires less maintenance and access which is a common problem in auditoriums due to the ceiling heights.”

The AV system here features a full HD projection where a 9600 ANSI Lumens Christie HD Projection system has been interfaced with a Wow Pro Veos System for computer connectivity, and a full vision mixing system from a Sony-BRCZ700 ceiling mounted PTZ camera which are also used for Video Conferencing as well as local camera inputs. A 298-inch Da-lite screen has been integrated to project the content. The system has also been provided with full video fold back via LCD displays to allow presenters to see the content of the screens behind on the spot. It also allows for viewing far end and near end views when used for video conferencing.


Other Public Spaces

The campus has been provided with a full Digital Signage System for internal communication, and background music has been provided in Public Areas such as the On-Site Hotel, Atrium etc. There are a range of additional meeting and conference rooms throughout the campus with LED Displays and Wow Mini Veos for connectivity. A high-tech Boardroom is located in the administration building and fitted with HD video Conferencing. Exclusive space allocation has been made for later addition of a full Telepresence Suite.

Meeting room


INDIA & ME INSTALLATIONS SSystems Integration Asia February - March 2013

Taking it to the next level “We are a kind of one-school-twocampuses syndrome,” continues the ISB Director. “We are looking at how to get our learning to students across the two campuses in an environment that integrates world’s best learning practices. We are looking at both the campuses having similar, if not the same, experience, and also take it to the next level.” The next level, according to him, is the deployment of technology for what they call ‘beyond-the classroom-activity.’

DNV Kumara Guru, Director-External Relations, ISB (Mohali)

The way technology has been embraced at ISB Mohali is quite a bit talk in the industry and academic circles. However, that is not apparently an accomplishment- so far as the ISB top echelon is concerned. “This is nothing but essentially a technology-assisted learning where each of the classrooms is enabled with a variety of sophistication and means of interaction that befits the stature of the institution. That’s just one part,” says DNV Kumara Guru, Director-External Relations, at ISB (Mohali). “While we constantly endeavour to expand our faculty, what becomes more important is the mode and methodology of programme delivery.”

ISB Mohali has a number of student clubs who invite faculties from around the world for sharing their expertise. While some come here personally, some would participate remotely- their lectures and interactive sessions take place through the technology medium created for the purpose. More, the clubs also often invite industry captains and management gurus to deliver lectures and share their acumen. If these programmes are happening on one campus, the technology medium created on the campus makes it possible to involve the other campus also in the programme live, to give the same experience as the one having it physically. A tertiary aspect of the technology in place at ISB Mohali, according to the ISB Director, is to sophisticate the recruitment processes. While enterprises are known to undertake campus recruitments, they cannot do it multiple rounds on the same campus for various reasons. More, that a campus will have

around 700 students to choose from, it is difficult to filter out the numbers, and select the final bunch of recruits on a single day. For, a lot of pre-processing and clearing of subsequent levels come into place requiring significant amount of time before the final recruitment is done. “This is one more area where our technology comes into play. Students are screened through via our technology medium before they meet the final recruiter.” Having come thus far, have there been any areas of compromise- was the obvious question. “Instead of starting the campus right up as an individually advanced set-up, we would have liked running classes from both the campuses simultaneously like a telepresence scenario. This we haven’t done,” admits the ISB Director. “However, the decision in this direction has been taken and we will have it implemented in our second phase of deployment.”

Looking into the future… “We would want to do a lot more technology-assisted learning. Now, we are one-to-one or one-to-few in a classroom, and few more remotely in another classroom. What should ideally happen is one-to-many,” declares Kumara Guru. “Faculty could sit anywhere, and students could sit either in Mohali, in Hyderabad, or in their chosen place anywhere, and log-in into the programme/session.

Practising Green Technology in Teaching For Ayushman Sinha, Assistant DirectorInformation Technology, at ISB Mohali, the requirement of collaboration and technology deployment envisioned ISB Mohali is largely different from what it was when ISB Hyderabad was envisaged. “If I can recall the concept of virtual presence that Gujarat Chief Minister Narendra Modi is using to get his message across, that’s more or less what we are trying to leverage,” Sinha says,

trying to summarize the ideology at ISB. “Virtual presence for physical experience and benefit!” While virtual presence may be the order of any technology sophistication, an important part of the message from ISB is green AV initiative. While the entire AV set-up is the most sophisticated, the systems; their installation and operational mechanisms are eco-

friendly. “Just to give an example, while the systems in earlier times needed air-coolers to cool down the extreme heat generated by them,” says Sinha, “today, we have pre-cooled chasis that eliminated the need for air-conditioners.” The other factor is about the ELP programme of students interacting with the industry makers. According to Sinha, the effort was to adopt eco-

friendly means for as many interactions as possible. “In the current eco-sensitive world, people take the ‘e-way’ to do things virtually. People collaborate with one another,” he says. “That’s what we are trying to do too.” An astute IT honcho that he is, Sinha does admit that ten years down the line, the technology used at ISB Mohali may be obsolete. “That’s a constant endeavour,” he asserts.” Being an IT person-in-charge, his challenge was not implementing the technology, but making the faculty take it. Most of the faculty members, having been decades into their conventional methodologies were seemed uncomfortable to use the tools. “Making

them realize the need and use the technology was a big task,” he admits. There have been briefing sessions to the faculty on how the content delivery via wireless mode works and to use it to optimum experience. “Gladly for us, we succeeded, albeit gradually. Pleasantly for us, most foreign faculty got so much impressed with the processes here that they wanted to do the same at their home campuses too.” Sinha goes on to assert that the entire campus being on wireless / IP mode, technology interfacing human communication is taken to a new high; a new benchmark. It’s actually experiencing technology even as people learn and interact.

Ayushman Sinha, Assistant DirectorInformation Technology, ISB (Mohali)

ISB @ Mohali At A Glance The Technical Team

Architecture and Interior Design: Perkins Eastman in conjunction with RSP Audio Visual Technology and Acoustics: T2 Consulting AV Systems Integration: Genesis Integration LLC. Lighting Design: Linus Lopez Auditorium Stage Lighting: T2 Consulting M&E Consultants: Tata Consulting Engineers

The Structure

Location: Knowledge City, Mohali (Recently renamed Aritgarh), outside Chandigarh Spread: 70 Acres Comprising Entities: Admin building; academic building; Executive Education Centre; auditorium; hostel; hotel; faculty housing and recreation AV set-up: Eight high-end classrooms; 12 meeting rooms; five videoconferencing rooms; boardroom;

auditorium; BGM for hotel block; audio solution for gym and party lounge Capacity: 210 students

The Texture

• Greenfield project • Entire campus on IP/Wireless mode • Full HD streaming • The ‘WOW’ feature • Functional yet futuristic

The Solutions Audio

JBL- 40 nos. of Control 24CT Micro recessed ceiling speakers in boardroom and lecture halls; 16 nos. of Control 126W recessed wall speakers in boardroom and lecture halls Tannoy – 2 nos. each of VQNet 60 and VQNet 64D speakers; 2 nos. of VNet 218DR subwoofer system; VXP 12 stage monitors; 5 nos. of IS52 in stair/stage speakers, and one VNet USB RS232 rackmountable interface in the auditorium Acoustic Magic – 14 nos. of voice tracker array microphone in lecture halls

Biamp – one each no. of AudiaFlex CM DSP Unit chasis, and AudiaExpo output expander; 6 each nos. of IP-2 input and OP2-e output cards, one no. of Audia Expi Input Expander- all in the auditorium, and 7 nos. of MCA8050 multi-channel amplifier in the lecture halls

EDAC – 2 nos. each of EDAC cable mount male and panel mount female in the auditorium

Belden – 8 nos. each of 9451-5M, 7M, and 10M moulded microphone cables with XLR in the auditorium

Beyerdynamic – 4 nos. of TG V 35 S dynamic wired microphone, 4 nos. of Opus 660 UHF wireless handheld microphones, 2 nos. each of Opus 650 wireless headset microphone; GM 304-5 condenser gooseneck microphone; AT 70 A/B active antenna set; ZAS 800 antenna splitter- all in the auditorium

K & M – 6 nos. each of (21100, 21020, and 23200) x 300-55 Microphone boom stand, straight stand, and table stand in the auditorium

Crown – one no. of CTS600 dual channel amplifier in the auditorium Soundcraft – one no. of LX7i 32 channel audio mixing console in the auditorium


INDIA & ME INSTALLATIONS Systems Integration Asia February - March 2013

Neutrik – 2 nos. of NYS SPP-L1 24-bay patch panel in the auditorium Yamaha – one no. of MS101III powered monitor speaker in the boardroom Australian Monitor – 8 nos. of AV 2.2P dual channel amplifier in boardroom and lecture halls BSS (Harman) – 8 nos. of Blu-102 8 mic/ line input, 2-line input, and 6 out audio DSP in boardroom and lecture halls Revolabs – 8 nos. of 03-HDTBLMICEUDR-11 Directional table top HD microphone, and one no. of 03-HDEXECEU-NM Executive HD system- all in the boardroom Extron – 7 nos. of VLM 1000i voice lift microphone system in the lecture halls Kramer – one no. of VM-80A 1:8 Balanced stereo audio distribution amp in the auditorium


RP Visuals – 4 nos. of RPMS-DIF-120HFR3 120-inch 16:9 wide format RP Screen in the large lecture halls Da-lite – one no. of 37043+LVC 298inch tensioned large advantage 16:9/ 10 format with LVC screen in the auditorium; and three nos. of 34548+LVC similar screens in mini lecture halls Christie – Christie 9600 ANSI Lumen HD projectors

others in lecture halls; 2 nos. of Ripple HD capturing, streaming and recording system- one each in the auditorium and large lecture hall Vaddio – 2 nos. of 999-7200-000 IR auto tracking system including camera and audio in the lecture halls

Video Conferencing

Sony – one no. each of BRCZ700 PTZ video camera with S video output, RMBR 300 joystick controller for the camera, and MCS-8M multi-format AV production mixer- all in the auditorium

Control Systems

Extron - five nos. of 60-715 0J furnituremountable cabinets for cables; 3 nos. of 22.6m cables and 7 nos. of 10.6m cables for the lecture halls; 2 nos. each of 60-669-01 MTP twisted pair transmitters, 60-852-21 ultra wide-band matrix switchers, and 60-1074-01 RGB and stereo audio to HDMI scaler; 3 nos. of 60-690-02 MTP twisted pair receivers; one no. each of 60-439-01 1.3 composite video distributor; 26-617-01 HDMI-DVD convertor; DVI-RGB 200 DVI to analog RGB interface; 26-614-01 HDMI male to DVD male convertor cable; 60-841-02 four-input HDMI switcher; 60-1027-01 four-input video and RGB scaler; and 60891-02 8- and 12-output VGA and audio amplifier- all in the auditorium. Chief – one no. of MFMUB professional road case to fix 40-inch LCD Qomo – 9 nos. of QIT 300 17-inch interactive tablets in the boardroom, auditorium, and lecture halls

projectiondesign – 4 nos. of F32 1080p 7500 Lumen true HD projectors, and 4 nos. of EN15 1.16:1 short fixed lens for the projectors, 3 nos. of F32 WUXGA 7500 Lumen projectors, and 3 nos. of EN13 wide angle zoom lens for the projectors- all in the lecture halls Samsung – 4 nos. of 400MX-3 40inch professional LCD displays, and 3 nos. of 320MX-3 32-inch LCD display in the lecture halls, and one no. of LA19D400E1 19-inch LCD display in the auditorium WOW Vision – 6 nos. of ProVeos wireless presentation media one each in boardroom and auditorium and

Divisible room in the Administration block

Polycom – one no. of 8200-08270-002 eagle eye II main camera, compatible HDX 9000 Rev B systems; HDX codecs, MPPlus multi-point software licence, PRI module and 4 nos. of monitor cable connects

Apple – one each no. of 16 GB iPAD2, Crestron Moble Pro G App for iPAD in the boardroom Crestron – one no. of TPMC-9 nine-inch sleek wide screen touch panel with table top for use; 8 nos. each of TPMC-8L 8.4-inch wall-mount touch panels, and WMKT-8L lectern mount kit with trim ring- in the auditorium and the lecture halls; one no. each of IDOC-PAD-DSCB-S + PW-2420RU table top docking station, and CEN-WAP-ABG-POEPWE-CM Ceiling Mount 802.11 a /b/g Wireless Access Point; 11 nos. of IRP2 infrared emitter probe, 9 nos. of AV2 integrated control processors and 8 nos. of TPMC-4SM 4.3-inch coloured touch panels in the boardroom, auditorium and lecture halls; and one no. each of Pro2 integrated control processor, C2ENet-1 single port Ethernet card, and C2N-HBlock network terminal block

Tata Capital Boardroom features

top end AV solutions V-TECH integrates the solutions

Tata Capital Limited is a subsidiary of Tata Sons Limited. The Company is registered with the Reserve Bank of India as a Systemically Important Non Deposit Accepting Core Investment Company and offers, through itself and its subsidiaries, fund and fee-based financial services to its customers. The 30,000 sq. feet facility with two floors which are smartly designed by Edifice Architects and incorporates a 20 Seater Board Room, Reception, 22 Various Rooms that include conference rooms, meeting rooms & discussion areas, MD’s Cabin, Cafeteria, etc. The client wanted a fully equipped Board Room with all the latest A/V solutions. After many days of stupendous hard work sessions the final a/v solution was drafted and the project was awarded to V-TECH based on the company’s rich past experiences.

speaker at the push of the button. Six JBL 8124 speakers ceiling mounted deliver clear sound with StudioMaster DJ100 Amplifier for the visual application; an NEC NP-M420X 4200 lumens projector mounted on a motorized ceiling lift with high gain Remaco motorised screens, were chosen. A VP-730 Kramer Switcher became the hub for all the VGA signal route and provided the output to the 4 inputs in the Board Room (i.e. Projector, 2 plasmas and 1 VC). Lighting control duties is handled by Crestron Control systems. V-TECH had incorporated the Crestron control programme onto an Apple iPad for mobile use. The configuration includes the Crestron DIN-AP2 2-series control processor integrated with a Crestron DIN 8SW8 light control and a Crestron DIN-DIMFLV4 channel lighting control module that supports dimming of 4 wire 0-10 volt fluorescent dimming ballasts. A wall mounted Crestron CNX-B12 keypad is also installed next to the

conference room door for easy control. All the equipment were well organized in wooden equipment racks. Smart and excellent wiring and cabling had been done on rack end by the V-TECH Project Team. Apart from the Board Room V-TECH also provided NEC NP-M230X projectors mounted on a ceiling fixed kit with high gain Remaco motorised screens for basic presentation along with a Polycom Audio Conferencing Units for Audio Calling for the 22 various rooms. Since its completion the AV infrastructure has been in use almost everyday. The installation provided Tata Capital a platform for discussion and business with their Indian and foreign clients in an advanced technology Board Room for development of their new upcoming investment projects and continuity of satisfying the financial needs of the customers. The project was personally headed by Vishal Shah, Director of V-TECH, to ensure one hundred percent client satisfaction and on-time execution. Vishal has 13 years of experience in the field of AV.

In the 20 Seater Board Room, 2 units of Samsung 64” Plasma TV were fitted for near end and far video/content view application. beyerdynamic MPC22 boundary microphones were also installed on the conference table with “look at me” button which would enable the VC camera to zoom to the Vishal Shah, Director of V-TECH


FEATURE SSystems Integration Asia February - March 2013

A Da-Lite screen installation.Picture courtesy of CompView in Beaverton, Oregon, USA

Screen Technology In this issue we take a look at the developments from screen technology manufacturers. We thank Da-Lite and Stewart Filmscreen for their input. In the face of display technologies such as LCD, LED, OLED, AMOLED and Plasma what are the competitive advantages that screen technologies offer? Da-Lite: The advantage of twopiece projection over any of these technologies is image size. Too often, a flat panel display is specified in a conference room when a larger display is needed. Once the depth of the room gets to be 15 feet or larger, an 80” flat panel display becomes much too small to see detail and read text. Stewart: Scale and product life cycle durability for starters. Projector and screen are the obvious choice for any image over 100” diagonal. Two piece systems still offer a good value when compared to the advances in flat panel displays. The recently concluded CES

show saw flat panel manufacturers offering 110” diagonal flat panel solutions but they are not yet ready for the mainstream buying public when considering cost and practicality. You can’t roll up a flat panel for a multipurpose room. You may be challenged to even get the panel into the room. A screen and projector can serve many, many years and a projector’s mode of failure, usually a lamp, is a digestible expense. One thing which may interest your readers is how high end projection screens do offer quite a bit of technology built right into the surface of the screen. For instance, we build our screen material from scratch and can offer highly uniform projection surfaces with the optical characteristics required for just about any particular viewing environment.

Screen technologies have evolved over time. In relation to your brand/ solutions, what are some of the more critical advancements that have been introduced? Da-Lite: Da-Lite has introduced several new advancements recently. Slim-Tab design and Smooth Roll Technology for our tab-tensioned screens to ensure the screen is flat upon first use and for the life of the product. The Tensioned Conference Electrol, which integrates a video conferencing camera shelf that is concealed in the ceiling when not in use. The IDEA Screen rigid front projection screen that doubles as a marker board. The IDEA Interactive Cart which includes a rigid rear projection surface that is also a writeable marker board, eliminating shadows. HD Progressive screen surfaces designed for use with 1080p and 4K or Ultra HD projection.

Stewart: Stewart Filmscreen sustains an effort of continuous improvement of our products, processes and service experience. There have been many advances throughout the history of Stewart Filmscreen in which we take pride, but to choose a very critical area, I would have to say our screen material. Constant improvements made with the formulation of our projection materials have resulted in materials that meet and exceed today’s world of hi tech imagery. Our screens have been formulated to offer superior performance when it comes to ultra hi resolution imagery, edge to edge uniformity, contrast enhanced fabrics with logical metrics and minimal artefacts, preservation of polarized projection for 3D, and edge blending excellence, to name a few characteristics. Our commitment to optimization drives the technology behind our screens meeting and exceeding today’s demanding requirements, providing the best image fidelity possible. Touch-screen technologies have seen great take-up in various environments with LCDs leading the pack - how do you see this affecting screen technology? Do you feel that projection technology combined with screens and offering IR would be able to compete in this segment? Da-Lite: Applications requiring a touchscreen are typically smaller in image size than most projection applications, so we do not see this affecting screen technology to a large degree. To address interactivity with regards to projection, Da-Lite has introduced rigid screen products that can be used in conjunction with a stylus to make the screen interactive. The IDEA Screen is a rigid front projection screen that can be combined with an interactive projector or a projector mount with built-in interactivity. The IDEA Interactive Cart includes a rigid rear projection surface, eliminating any shadows on the surface. The interactivity is built into the cart and will work with most ultra short throw projectors. Stewart: Stewart offers a very deep product offering in rear projection surfaces. We do not sell turn-Key touch

screens, but we sell many screens to companies who use optical touch screen framing, and projected capacitance type touch functionality, large scale tables and screen walls. Stewart is a screen company and integrated touch screens are a bit of a stray from our core, and would compete with some of our existing channels in the commercial/ corporate markets. For Stewart, the touch screen market is a collaborative environment with partnered companies.

• Simple Installation: A new Installation Kit and user-friendly packaging to keep you on schedule.

Are you introducing any new screen solutions soon to the market?

There is also the CIMA branded electric and fixed screen series. Designed and manufactured in the USA by Stewart’s award winning team, CIMA™ targets an audience that is broader and less need-specific. The utilitarian design and features of this product address the needs of most common residential and commercial 2-piece projection applications without compromising the superior performance, quality and durability you have come to expect from Stewart. The Cima is available in fixed sizes and is able to fulfil individual as well as large volume requests quickly.

Da-Lite: Da-Lite’s newest interactive screen solutions are the IDEA Screen and IDEA Interactive Cart. Both products offer a projection screen surface that is also a writeable marker board. Ideal for use with interactive short throw projectors, the IDEA Screen is designed to be wall mounted and will integrate seamlessly into any classroom, training room or meeting space where both a projection screen and dry-erase surface are required. The IDEA Interactive Cart is a mobile cart solution; bringing interactivity anywhere you need it. Its revolutionary rear projection screen provides the highest quality image performance when projected upon, and also doubles as a standard whiteboard, offering an equally great writing experience with dry erase markers. Built-in interactivity provides a flexible, future-proof system that works with most ultra short throw projectors. Da-Lite has also introduced the New Advantage and New Contour line of projection screens. These screen lines have been enhanced with the following new features: • Slim-Tab: A lower profile, stronger tab design to keep your screen perfectly tensioned. • Smooth Roll: A patent pending roller technology to keep your screen perfectly flat. • Silent Drive System: An enhanced drive mechanism to keep your screen whisper quiet. • Support: A comprehensive five year warranty to keep you confident in your purchase.

Stewart: Well, yes, we will have some new products, solutions introduced at ISE. Just out of the factory we’ve got a Visionary masking equipped roller screen with a self finishing bezel. This product is available with horizontal or vertical masking and with any Stewart front or rear projection surface.

In addition the Stewart Mystik which is a self-adhesive projection material designed for use in digital signage applications. Mystik is ideal as a storefront application, as well as in other retail and public venues when a 2-piece projection solution is desired. The Sabre, is a fixed frame front projection screen focusing on aesthetics with custom finishes available upon request. Colour matched frame and screen material options provide a “zero edge” appearance for those applications requiring an architectural approach to audio visual design. Another interesting product is the Stewart Projection Ports. The solution is engineered to insulate the viewing environment from unwanted noise from the projector. The Projector Port’s glass is specially formulated with low-iron content to provide exceptional light and colour transmission properties.


TECH TALK SSystems Integration Asia February - March 2013

Sound installation considerations for a Mosque South-east Asia is home to one of the largest Muslim populations in the world. SI Asia felt that it would be apt to have an article about sound considerations for a mosque installation as there are different aspects that need to be taken into consideration when it comes to sound reinforcement for a mosque.

Mohd Fadzil, Manager, Technical Application, Robert Bosch (SEA) Pte Ltd

We speak to Mohd Fadzil, Manager, Technical Application, Robert Bosch (SEA) Pte Ltd to get his views. Mohd Fadzil is a qualified Bosch Trainer with extensive managerial experience in various international and Asia Pacific projects. Part of these installations include the Public Address and Conference systems. He has completed several mosques projects in Singapore and Malaysia, with the latest being Masjid Negara in Kuala Lumpur. SIA: How does a mosque sound installation differ from other types of installation?

whether the people are standing or sitting more often, and would have to tune accordingly. SIA: What would be some of the key challenges in relation to a sound installation in a mosque? Fadzil: Some of the key challenges of a sound installation in a mosque: • With many sources of sound in the mosque, the challenge is to make it seem that the sound is coming from a single source, the Imam (The preacher). • The Mosque’s overall structure is highly reverberant and thus is a great acoustical challenge. • Time delay, referring to the phenomenon that occurs when sound travels from different sources. • Clearer speech intelligibility.

Fadzil: When planning an installation for a Mosque, the first thing designers must take into account is the high priority on clear speech intelligibility in a challenging structural environment. A Mosque’s structure differs from other houses of worship as it follows an open concept, with many windows and open air places. The interior of the Mosque usually has hard walls with many pillars, and carpets that line the floors from end to end. Top that off with a large dome that is present and you will have a very reverberant venue that is capable of trimming the mid-low frequency, which results in drastically reducing the speech intelligibility. At the same time, speakers are usually hidden and this results to a low performance as the speakers are not optimally placed. In addition, the designer would have to consider the different positions of people attending prayers as there is a difference in standing and sitting. Thus the designer would have to take into consideration

• With designers preferring the speakers to be hidden, it is another challenge to find the best possible position for the speaker, without it being seen. • The best possible microphone for the Imam to use, which will increase unwanted sound rejection. • During the process of equalization, the prostration of the Imam is not taken into account, which results in a humming noise. This goes to show that there is poor equalization in Mosques. • A Mezzanine floor would be another acoustic challenge as the main speakers must be aimed at the main hall, while the Mezzanine speakers should only serve the Mezzanine area. However this is not the case in many Mosques.

SIA: From our understanding, for Prayer Calls it is generally broadcast over a system to enable followers to hear the call - this would require for a system that enables the call to reach out far and wide - are there any specific audio specifications that mosques follow for the prayer call?

SIA: Which areas would require sound reinforcement in a mosque (Prayer call / Preaching, other areas?) Fadzil: Main priority for sound reinforcement is inside the main prayer hall.

Fadzil: Generally in Singapore, new mosques are not allowed to broadcast/ throw the prayer call, due to the closed up environment. However with new audio transport technology, such as Dante, we are able to transport the sound up to 2km, over a Fibre Cable.

SIA: Do you see any trends related to sound reinforcement in mosque recently, within the region? Are mosques paying more attention to sound reinforcement? Fadzil: It has been seen in other countries that the national or state mosques are normally equipped with higher end sound systems for better speech reinforcement and coverage. However, generally they are not adopting sound as fast as the other houses of worship. A good example of this would be churches who take sound reinforcement seriously due to the use of music during worship.

Specialised sound solutions that Bosch brings to the mosque segment Vari-Directional Array

The Bosch Vari-directional Array series is a comprehensive set of array loudspeakers to address people with clear intelligible messages in large reverberant spaces. These active units utilize integrated digital signal processing and high efficiency class-D amplifiers. Using a PC configuration program the array can be adapted to the venue where it is used and its sound output optimally aimed at the audience, creating a maximum direct to ambient sound ratio, for best intelligibility given the circumstances.

Loop Amplifier – because of the graying society

background noise or reverberations that normally impair intelligibility for people with hearing disabilities.

The Plena Loop Amplifier is a costeffective amplifier designed to drive a wire loop installed in the floor or ceiling, covering an area of up to 600 m2 per amplifier.

EV Mic

This solution enables hearing-aid users in the area enclosed by the wire loop to hear all announcements, or music. Hearing-aid users can set their devices to the T-mode setting to receive the signal coming from the loop. They receive announcements in excellent audio quality, without the

Flexible fixed install, multi-purpose speaker with similar sonic signature and application from point source to line array.

A wide range of microphones for a variety of applications!

EV innovation Horn Loaded Speakers

Dynacord Mixer

Design engineered in Germany, premium quality compact mixing system.

Hemi-directional speaker

The Bosch Hemi-directional Loudspeaker is an easy to install, innovative loudspeaker which projects consistent and high quality sound, ensuring superb reproduction of background music and high speech intelligibility for paging or emergency calls.

Bosch Speakers, Public Address System

EN 54 & SS546 – International & Singapore Evacuation Standard


EXHIBITION REVIEW SSystems Integration Asia February - March 2013

The 3rd International Hospital Build & Infrastructure India 2012 *Best Healing Environment: Hiranandani Hospital *Best Technology Initiative: Apollo Telemedicine *Best Initiative to Improve Design Standard for Healthcare:Fortis Memorial Research Institute *Builder/Construction Company for a Project: Larsen & Tubro *Best Physical Environment Award: Medanta *Architect/Designer of the year for a Project: Archi Medes The burgeoning opportunities and technological advancements in the Indian hospital infrastructure sector were also highlighted at this three day exhibition & technical conference Healthcare is the fastest growing segment for AV solutions. The 3rd International Hospital Build & Infrastructure India 2012 that was held from 14 – 16 December 2012 at Mumbai, India, saw a turnout of key decision makers. India continues to invest heavily in Healthcare. SI Asia continues to believe that there are opportunities for AV companies to take advantage of the Healthcare sector in India. We bring you the exhibition review of the third edition for your future consideration. The 3rd edition of India’s premier and only dedicated B2B event on Hospital Infrastructure, Planning, Supplies & Healthcare Development had a successful conclusion with packed Conference sessions and a never ending flow of Industry leaders and visitors to see the explicit display of latest Hospital Infrastructure products & technologies at Bombay Exhibition Centre. The event attracted over 3000 trade visitors comprising of CEOs, Medical Directors, Hospital Administrators, Medical Superintendants, Bio Medical Consultants, Healthcare architects, Project management consultants, Developers, PE firms, and many

senior decision makers and healthcare professionals One of the major highlights of this edition was the announcement of the first Hospital Build & Infrastructure Awards to felicitate the best efforts in the Healthcare Facility and to recognize leaders in the Healthcare industry who have devoted their efforts to building hospitals that help improve healthcare services and raise the bar in providing world-class patient care. As this sector is growing, so is the need to reward industry leaders and innovators in a variety of categories. The Awards were introduced to act as a platform to promote the professionals who have worked hard to achieve a hospital environment that enables and promotes a healthy life. The HBI Awards, India, is in line with the International Series of Hospital Build & Infrastructure Awards which is organized by its other portfolio of events like Hospital Build Middle East, Dubai.

The Winners of the HBI Awards, India are as follows *Best Sustainable Hospital Project: Kohinoor Hospital

A strong line up of speakers and industry illuminati shared their expertise and discussed the technological advancements and the way forward in the industry. The 3 day conference was broadly categorized into 3 technical sessions. 1) Leaders in Healthcare - Winning Strategy in the New Regionalised Multi-national Healthcare Market Place. 2) Hospital Build, Design and Upgrade - Designing and building safe, functional, effective architecture & infrastructure. 3) Quality Of Care Leap over the Quality Chasm through Redesigning Healthcare Quality Model. Attractive panel discussions, from internationally acclaimed companies and influential healthcare personalities from India served as an excellent catalyst to the entire conference programme. Few of the renowned dignitaries who stamped their presence and shared their views at the event were Dr. Chandrasekhar R, Chief Architect – Ministry of Health & Family Welfare, Govt. of India Dr. Sujit Chatterjee, Chief Executive Officer, LH Hiranandani Hospital Dr. Vishal Beri, Chief Operations Officer, Hinduja Healthcare Surgical

Aeropure Systems, Light & Magic Automation, Eubiq India, Archetype, American Institute of Architects, STH Architects, Bowman Riley Architects, Bioni Paints India, Helix Corporation, Edifice Medical Systems, Barco, Cosign India, RMG Polvinyl, Tata Consultancy services, Redsun Communication, Pratiba Medinox, Piercing Systems, Studex, CAEM India, Carefusion, Cosign India, Knauf Rak Fze, Everest Industries, Hosmac India, Ziqitza Healthcare to name a few.

Mr. Vishal Bali, CEO, Fortis Global Dr. Rajeev Boudhankar, Vice President, Kohinoor Hospital Mr. VP Kamath, COO, Wockhardt Hospitals Mr. Gaurav Malhotra, MD & CEO, Patni Healthcare Dr. Ganapathy, President, Apollo Telemedicine Mr. Manpreet Sohal, CEO, SL Raheja Hospital Mr. Abhishek Singh, Associate Director, PWC India Dr. Sameer Mehta, Director-Projects, Hosmac India Ms. Marcelle Mc Phaden, Regional Manager-Asia, Accreditation Canada International Mr. Gaurav Chopra, MD, HKS India Mr.Frederic Nantois, Architectes Ingenieurs Associes-France To further add value to the platform, new initiatives like a business match making service was also introduced in addition to the industry specific conference tracks, product demonstrations, seminars and display of leading hospital infrastructure products, technologies and services. The exhibitors included hospital consultants, healthcare architects, planners, developers, medical equipment suppliers, Hospital Furniture & Interiors, flooring, roofing, lighting, clean room partitions, hospital paints, modular OTs, bedhead panels amongst many more. Around 100 exhibitors from India and

abroad, showcased the entire gamut of hospital infrastructure products, medical equipments/technology, and hospital solutions all under one roof. The exhibiting brands were Tata Motors, Godrej Interio, Modular Concepts, Allarch India, TAPHI Pty Ltd, Draeger Medical India, , Mindray, HLL Lifecare, Sio Vassundhara International, Portalp International, Mehta Tubes Limited, Zebra Technologies, Hospaccx India T M, CR Medisysytems, KGD Architecture, Attune Technologies, Hill-Rom, Alvo, RAM Metal Industries, Knauf RAK FZE, Linet, Hospaccx India Systems, Bluestream Manufacturing Services, Agora Climate Control Systems,

The event received unanimous applaud for the elite panel of Speakers, Guests, Exhibitors and Delegates which it brought together for the 3rd edition. Going by the overwhelming response to this event every year and the efforts from the organizers to continuously provide an innovative addition to this series, it is evident that the event is now recognized as an established platform to meet the key decision makers from major healthcare facilities and showcase the latest technology to the Indian market. This one of a kind trade show in India, indeed did offer everyone in the hospital supply chain an unmatched opportunity to network, upgrade knowledge, source, sell, share ideas and technology, partner, ALL under one roof.

Held concurrently with

Unique Showcase of AV Installation and Systems Integration Technologies and Applications for Commercial and Residential Projects

17 – 19 July 2013 Sands Expo and Convention Center, Marina Bay Sands, Singapore

Book Your Booth Space NOW to enjoy Early Bird Rates!

Please contact Ms. Anna Cheong at +65 6411 7702 or email at (Formerly IIR Exhibitions Pte Ltd)

111 Somerset Road, #11-08, TripleOne Somerset, Singapore 238164. Tel: (65) 6411 7777 Fax: (65) 6411 7778 |

INSTALLATIONS Systems Integration Asia February - March 2013



Hotel Indonesia Kempinski upgrades its Presidential Suite AMX system offers efficient and user-friendly operations for guests in the Suite PT Albeta also designed and implemented audio and lighting systems for this suite. Audio ambiance enhancement and distribution in the entire suite is handled by an AMX DAS MI-Series 4. This device functions as a 4 zone audio switcher and is engineered for future technologies so that upgrading to LCD keypads, and adding a tuner module or network interface card can be easily accommodated. Speaker duties in the Suite are handled by ElectroVoice EVID 4.2 compact full range loudspeakers. A Tascam CD player is also installed in the Suite together with a music server. The Suite's lighting system is backed by electronic dimmers from Philips Dynalite.

Throughout the world, Kempinski is a hotel brand that is recognised for its opulence, superior services and ultimate hospitality. In 2004 Kempinski took over the operation of the prestigious as well as historical Hotel Indonesia, in Jakarta. Numerous world leaders' events took place in this hotel and it has become a significant part of Indonesia’s history since its inauguration in 1962 by the first president of Indonesia. Today this hotel is re-branded as Hotel Indonesia Kempinski. Under the new management team, the hotel underwent major renovation. The renovation included upgrading the AV systems. In this aspect, system integrator, PT Albeta’s accumulated wealth of knowledge as well as expertise in audio, visual and control systems since 1982, enabled the company to be appointed to design an integrated system that comprised of audio, visual and lighting solutions for the hotel. One of the most crucial area trusted to PT Albeta was the hotel’s Presidential Suite that majestically sits on the 8th floor, spreading over 300 m2, overlooking the capital city that never sleeps, right from its centre. This

luxurious presidential suite is not only the most expensive one in the entire nation, but also the only one equipped with complete amenities suitable for dignitaries from all over the world. This Presidential Suite is equipped with a wide variety of audio, visual, as well as lighting systems; each with its own controller. PT Albeta not only installed these systems, but also was responsible for the integration of these systems, thus allowing for the most efficient and userfriendly operation for guests in this Suite.


PT Albeta opted for an integration system powered by AMX. The heart of the system is the AMX processor NI-2100. Users receive feedback and give commands to the control system via a number of control system options within the Suite. These include the AMX MPV 5200i touch panel; a AMX Mio R4 TFT LCD Touch-panel featuring ZigBee wireless technology; Keypad Met-6N and Keypad Met 7 panels that feature 6 and 7 button respectively with LED bar for visual level feedback.

The various control options integrated to offer a simple touch control has been a welcome upgrade to the Presidential Suite.


INSTALLATIONS Systems Integration Asia February - March 2013


KSL Hotel and Mall feature EV solutions A range of Electro-Voice sound solutions were installed to ensure the best possible sound quality, volume, and clarity The installed systems consisted of the EV ZX and SX family of loudspeakers, the EV EVA series line array system, EV TX1181 subwoofers, EV CPS series, Q99 and PA220T amplifiers with processing and management of the speakers handled by the EV DC-One speaker controller.

KSL Properties Sdn Bhd is a property investment company, fully owned by KSL Holdings Berhad. It focuses mainly on township projects, which constitutes commercial buildings, gated residences, high-rise condominiums and shopping malls. Over the years, the Group has created a strong brand name in the property market attributed by its quality, innovations and excellent after sale services. With new developments consisting of a new mall and a hotel building, KSL needed to install new sound reinforcement systems that were affordably priced, within the facilities. What was required was a one-brand solution to ensure easy maintenance and service support in the future, and

preferably a local manufacturer that had a reputable local presence. After considering several options, KSL found that EV products matched what they were looking for. Furthermore, they had a good relationship with the systems integrator, System Communications Engineering Sdn Bhd based in Johor, due to prior co-operations. The main areas that needed the sound systems were the KSL Mall Podium, KSL Hotel Café, lounge and Main Ballroom. A range of Electro-Voice sound solutions were installed to ensure the best possible sound quality, volume, and clarity in each of the different environments.

EV’s ZX and SX loudspeakers provide versatility and practicality in any given environment they are used in. Their light weight bodies make for portable solutions while their advanced loudspeaker technologies allow them to be used as permanent installations as well, making both systems the most flexible loudspeaker systems in the EV family. The EVA series offer true line array performance and coherent farfield summing from the patented Hydra plane wave generator, making it one of the best installation sound solutions one can find. For the client’s extreme sound quality needs, the TX1181 subwoofers offer tour-class sound performance while the S-40B loudspeakers are ideal for both distributed and near-field applications. The sound systems were supported with CPS series amplifiers, Q99 amplifiers and PA220T amplifiers. DC-One speaker controller allows for easy management and integration of the various loudspeaker systems. The affordability of the EV sound systems allowed KSL to keep well within their budget. A one-brand solution also offered easy maintenance and service support from the System Integrator and Bosch. Moreover, the strong brand presence of Bosch and ElectroVoice in Johor satisfied the end-user requirements of the systems having a reputable local presence.

Public Address Solutions for small businesses

Advantage Line Public Address Solutions by Bosch are the perfect cost-performance choice for small businesses, hotels, shops and schools. Available from local distributors, they meet all your needs for message and background music within a limited budget. Advantage Line Public Address Solutions offer the right amount of features for your application while delivering the high quality and reliability you can rely on from any Bosch PA product. The portfolio includes ceiling, horn and cabinet loudspeakers, microphones and various mixing amplifiers. Quick and easy set-up, intuitive use and a host of other helpful features save you time, frustration and money. Check out the complete portfolio at


INSTALLATIONS SSystems Integration Asia February - March 2013


The Telstra Experience Centre Australia’s largest Christie MicroTiles installation ‘Wow’ was the single word used by Shane Budak, Telstra Experience Centre (TEC) operations manager, to describe the 260 Christie MicroTiles installed in the Experience Labs in the Telstra Experience Centre (TEC) in Melbourne. Built at a cost of some $13 million, the TEC in Melbourne covers a total area of 3.055 square meters – double that of Telstra's TEC in Sydney – and was constructed over a 190 day period using more than 40 kilometres of cabling and 897 data points. Opened in July 2011, the TEC provides the opportunity for business and enterprise customers to interact with Telstra's health and education applications, home, entertainment and business solutions,

and discover the many ways that Telstra' products are used to make their lives simpler and easier. Telstra has split the TEC into four main zone. Each zone covers an element of Telstra's operations, including experience zones that allow the telecommunications company to demonstrate the latest technology to consumers and businesses and collaboration zones that allow customers and business to get hands-on with Telstra's products and services. The Experience Labs house Australia’s first Christie MicroTiles video wall. The labs are three dedicated rooms that support tailored and interactive demonstrations of Telstra products and solutions using state-of-the-art audio and video technology. The walls between the three labs can be opened up to form a large, multi-functional space. And, using a motorized track system, each lab’s video wall can come together to form a single, 20-metre-wide, digital media wall. From an engineering perspective, achieving this aspect came fraught with many challenges. For one, the building where the TEC was located was a very old building and the floor where the Experience Labs was located was uneven. According to Peter Wood, TEC's technical manager, Telstra wanted a multi-functional space with separate walls and when the walls between the two labs were opened, the video walls in these two labs can also move to merge with the wall in the middle to form a huge video wall, “This would only be possible if the video walls are placed on a motorized track systems.” “The sheer size of each wall, which weighs about 1.5 tonnes, definitely augmented the challenge we had. We needed to have the Christie MicroTiles installed with millimetre accuracy and the only available option was to re-level by adding a new layer of concrete. After the floor has been levelled and re-cemented, we had to lay down the tram tracks. The whole system is based on wheels with a hydraulic arm pushing the two walls at the sides towards the middle wall. So two walls can slide together to form a single video wall. After the video walls

dock together, they have to be pixel perfect, which is harder to achieve than leaving a one millimetre gap. Being able to achieve that was a big challenge, which we were able to overcome,” explains Chris Gauci, technical director of Corporate Initiatives, who supervised the Christie MicroTiles installation. The high-resolution of the Christie MicroTiles system meant the team was working with 30+ million pixels on each array. Only a powerful Christie Spyder

X20 image processor could manage that number of pixels. Corporate Initiatives used three Christie Spyder X20s — one for each array — for blending, windowing, transitions, mixing and scaling of all the source formats. With everything housed in one chassis, the Christie Spyder X20 reduces the wires, boxes and rack space traditionally needed, making the processor easy to install and use.


INSTALLATIONS SSystems Integration Asia February - March 2013

“For us, it was the first time we were using Christie MicroTiles and we needed a lot of guidance and technical support. It was fantastic dealing with both Christie and VR Solutions (now known as Christie Australia). Corporate Initiatives’ experience with the Christie MicroTiles has been excellent. The whole installation went off almost without a hitch,” says Gauci. “TEC is built so that when Telstra’s customers come in, we can show them the Telstra experience. Because the room can be opened up, if you have people seated at the back of the room, you need them to be able to see what’s on the screen. A lot of the time, we have PowerPoint presentations with wording that is quite small, so you need to make sure everything that’s on the screen is crystal clear. The images displayed on the Christie MicroTiles are perfect. When I first walked into the room, my experience was amazing — the clarity, the quality and the sharpness of the images. They are crystal clear and simply fantastic,” explains Budak. “Clarity from the video wall was our foremost consideration when we were building the Centre. I have been running the TEC for many years and we used to have the large screens and a problem with colour definition. If the colours vary

slightly, it’s not that bad. But on a larger scale, it becomes very noticeable. For example, you would have a presentation and the background was all white and you could see the difference between one screen and the other. With the Christie MicroTiles, such occurrences are very rare. The images and colour ratios are perfect and we haven’t had any problems with them for over a year,” Budak continues. Concurring, Wood remarks, “we love the Christie MicroTiles because they are bright, vibrant and offer clear images. Quite a lot of people have walked in and go ‘Wow’. The names of these three rooms are the Experience Labs but many people refer to it as the ‘MicroTiles room’. Telstra wants to be known as a cutting-edge technology company with state-of-the-art facilities … and by using such advanced products [as] the Christie MicroTiles, we can achieve that. Christie MicroTiles helped to add [to] the prestige of the TEC.” According to Budak, Christie MicroTiles have helped immensely in fulfilling everything they wanted to do with the company and what they wanted to do in this room. “The best thing about the Christie MicroTiles is their inherent versatility. If one Christie MicroTile malfunctions or breaks down, the

presentation or video can be moved slightly to the right or left side of the video wall. This would not be viable on large, 50-inch screens.“ Wood adds, “There is no comparison to the other audiovisual display systems that we’ve used before. The quality, reliability, clarity, brightness that Christie MicroTiles offer are unsurpassed. They are low maintenance and the auto colour-correct function is also an added bonus.”


At A Glance Customer Telstra, Australia

Location Melbourne, Australia Solution Providers • VR Solutions • Corporate Initiatives Solutions • 260 units of Christie MicroTiles • 3 units of Christie Spyder X20 image processor


INSTALLATIONS SSystems Integration Asia February - March 2013


Reliving the Majesty of the Royal Palace at Malay Heritage Center Broadcast Professional integrates the multimedia experience at the Centre The Malay Heritage Centre (MHC) located at the Istana Kampong Gelam officially re-opened on 1 September 2012. The re-opening of this historic and iconic building was graced by Prime Minister, Lee Hsien Loong and Dr Yaacob Ibrahim, the former Minister for Information Communications and the Arts and Minister-in-charge of Muslim Affairs. For visitors, history came alive in MHC’s permanent galleries through the array of interactive and multimedia exhibits featuring audio-visual systems by Broadcast Professional. Believed to be designed by George Coleman, the 169 year-old Neo-Palladian style building is the former istana, a palace for the Sultanate of Singapore in the 19th and 20th centuries. The building was commissioned by the second Sultan – Sultan Ali Iskandar Shah, son of Sultan Hussein Shah. The original Istana Kampong Gelam built for Sultan Hussein was constructed in accordance to traditional Malay architectural style. Today, the new Malay Heritage Centre’s permanent galleries are laid out in

honour of the layout of the original traditional timber palace raised on stilts. The galleries begin on the upper level called the panggung which serves as the main living and sleeping quarters of the house and end on the ground level or kolong (traditionally, open spaces between the stilts) which is typically used as storage, work or service areas, or even as a children’s play area. There are a total of six permanent galleries spread over two levels of the Istana covering over 1,050 square metres. The upper-level galleries are curated based on the theme of Dagang, which means ‘trade’ and ‘journey’, while the lower-floor galleries are curated based on the theme of Budaya meaning ‘culture’. The permanent galleries house 337 artefacts, of which 289 are shown for the first time. The artefacts support the exhibition’s focus on Kampong Gelam’s historical significance as a trading site prior to Raffles’ arrival in 1819 and as a thriving port town in parallel with the developments at the Singapore River during the colonial period. The exhibition content also serves as

evidence of the urban and cosmopolitan nature of Singapore Malay society. Most importantly, the new permanent galleries are enlivened with multimedia and interactive exhibits which engage visitors and enhance the musem-going experience. According to John Paul Tan, Project Manager at Broadcast Professional Pte Ltd, who was involved in the project from the start: “We represented the heritage center’s interests making sure that the approach, the systems’ look and feel, and the integration all came together as planned.” “For the past 10 years, visitors expressed interest in having a more interactive museum experience. There was a need for change and the Malay Heritage Center felt that it was timely to implement such changes, scheduling it to be completed in time for Hari Raya (2012),” he explains. Broadcast Professional was appointed for the installation of all hardware while M’GO Films was appointed for

the design of the multimedia content. For the project, Broadcast Professional provided an audio-visual turnkey solution which included the supply and installation of Panasonic projectors for both tabletop and wall projections as well as Samsung Touchscreens which were employed as interfaces for interactive 3D walk throughs of various residences in Kampong Gelam at the turn of the 20th century. EAW speakers were selected to create immersive audio environments to enhance the viewing experience throughout the museum. The overall master control of this interactive solution is channelled through a Crestron touch panel interface. John further added, “We are proud to be tasked with ensuring the incorporation of multimedia technology and interactive elements into the galleries, which we hope will provide a more engaging experience for visitors.”

In particular, the last section of the Kehidupan galleries titled “Coffee-shop Talk” is uniquely set up as a multimedia simulation of a coffee shop with tables covered with newspaper headlines from different periods. Primarily an immersive audio experience, historical footage of the transition from traditional kampung life to modern flats is played back as though one is watching the world pass by while sitting in a coffee-shop. At each table, visitors will be able to eavesdrop on various conversations focusing on the concerns and issues of the day as well as key historical events experienced by the local Malay community. The project, which commenced in early November 2011, went through three basic phases – cabling, hardware installation and multimedia content creation. John shares, “As it was an old and conserved building, running cables

at the designated points were quite a challenge. Overall, being involved in this project gave us a good insight to what the Malay community is really looking for to be truly proud of their culture and heritage.” Based on feedback received during the opening month, the interactive and multimedia exhibits were a hit. One visitor remarked that she enjoyed how technology has been employed in exhibits such as virtual book interfaces where one could turn the pages of and peek into the content of book artefacts on display. Another commented on the “brilliantly presented and high quality centre” where the multimedia exhibits proved to be both engaging and informative.


At A Glance • Integration company: Broadcast Professional • Multimedia content producer: M’GO Films • Projectors: Panasonic • Screens: Samsung Touchscreens • Speakers: EAW • Playback: Tascam players


INSTALLATIONS SSystems Integration Asia February - March 2013

Astra International Board Room


PT Smart Integrator Solution brings control simplicity to Board rooms Crestron control systems take centre-stage

PT Smart Integrator Solution is an Indonesian based specialist in Audio-Visual, Automation, Security and Integration services. The company designs and implements solutions that seamlessly integrate the latest technologies into a wide range of environments such as corporate, retail, hotel, leisure and residential developments. Here we feature a few of their recent projects.

Astra International Board Room (Jakarta)

The board room features lighting that is shaped in the form of a boat. The client's requirement was that the lights be turned on/off in sequence rather than being turned on/off all at once. In order to do this, PT Smart Integrator Solution programmed the lights with the Helvar lighting system which was then integrated with the Crestron control system. The Helvar lighting system plays a role in ensuring the light can be turned on/off in sequence while Crestron plays a role in integrating the major scenario mode ensuring that all AV + lighting system are turned on /off according to their respective preset mode.

Risjedson Groups' Menara Batavia office (Jakarta)

The project involved supply and installation of audio, visual and control systems for the Board room, Lounge room and Meeting room of Risjedson Groups' Menara Batavia office. PT Smart Integrator Solution installed a Biamp Nexia Audio Conferencing system for sound distribution control to the three rooms. This enables the sound to be partitioned as 3 independent source or be played as a single source. Wireless EV PC satellite 10 microphones supported by Bohlender speakers and Grabbener sub-woofers are used for sound reinforcement purposes. Lighting is controlled via a Helvar lighting system. On the visual front JK screens are installed with projection from InFocus projectors. A stylish Crestron TPS6x touch screen controls all the different elements that are configured within a Crestron CP2E control system.

An iPAD embedded with Crestron software was provided to control the AV equipment within each room

Control rooom at BP Indonesia

BP Indonesia Multi-purpose rooms (Jakarta)

The project features one main hall which can be partitioned into four different rooms as well as another 20 smaller standard meeting rooms. PT Smart Integrator Solution was appointed to supply and install the audio, video and video-conferencing systems for the rooms. Solutions installed for the main hall included a Crestron Processor AV2 to integrate the multiple projectors, screens, video-conferencing systems and audio. An iPAD embedded with Crestron software was provided to control the AV equipment within each room. Video matrix switching is handled by a PTN MRG 32x8 unit. The room also featured Audio Technica wireless microphones for sound reinforcement. A Biamp Audia system is used for audio zoning purposes. One of the challenges faced by PT Smart Integrator was the distance between some of the rooms that resulted in loss of video signal. In order to resolve the lost signal issue, the company linked the video signals via twisted pair through a PTN electronics TP200Pro transmitter and receiver with a built-in signal booster. This resolved their video signal loss issue. The 20 standard rooms feature a Crestron MPC-M5 as the standard controller for basic AV system in the rooms.

Board room of Risjedson Groups’ Menara Batavia office


INSTALLATIONS Systems Integration Asia February - March 2013


Martin Audio in Award-winning installation at Sydney Railway Terminus Omniline® conquers high reverberation issues at the Terminus A Martin Audio OmniLine® system has been specified and installed at Central Railway Station in Sydney, the largest in Australia, to conquer a speech intelligibility problem that has persisted for years. The Country Trains Concourse, measuring 110m x 60m x 10m, and with a challenging RT60 time of 5.5 seconds in the mid-band, has long defied attempts to get intelligible announcements heard by commuters. Over the years many brands have successively tried and failed to tame the inherent reverberation caused by a combination of terrazzo floors, sandstone and plate glass walls and a high arched steel roof. Last year Glenn Leembruggen, principal of Acoustic Directions, became the latest specialist to do battle with the acoustically hostile environment.

duly specified 120 steered elements — supplied by TAG, Martin Audio’s Australian distributors. Modular and scalable, this particular OmniLine installation used a special version of the Martin Audio Display software (operating under an FIR filtering regime that addressed every element in the array with its own processed channel). The intelligent software enabled the array to be configured to deliver sound precisely over the venue’s vertical profile without spillage. Furthermore, elimination of highfrequency side-lobes gives OmniLine an advantage over conventional DSP steered columns making it suitable for high quality speech and music reproduction even in reverberant spaces such as railway station concourses. Thus Acoustic Directions were able to simultaneously optimise the direct field over the listening area, keep the sound off reflective rear walls, and minimise reverberant sound power. The result is remarkably high intelligibility throughout the concourse, even at rush hour, when as many as 3,000 passengers are adding to the cacophony of noise resonating around this vast cavern.

Since acoustic treatment of the inside of the roof was ruled out as being financially untenable, two members of the Acoustic Directions team, David Connor and David Gilfillan, decided to trial several software-driven systems, and investigate different steerable line array solutions.

With the amps situated as much as 200m away from the speakers, a 100 Volt system was required, and Acoustic Directions worked with Harbuch Electronics to develop a 100V loudspeaker transformer that was ultraflat and with only 10 degrees of phase shift at 20kHz. The FIR filters that beam control the array are implemented in Nion processors with the loudspeakers being driven by 8-channel 2.4kW amplifiers (to provide 120 amp channels).

They ultimately concluded that a Martin Audio OmniLine system, with DSP processing, would produce the best quality and best speech clarity. They

Acoustic Directions optimised the frequency responses over the listening area using time-windowed impulse responses.

The installation also picked up a coveted Rutledge AV Industry Award (an AVIA) with the judges commending Acoustic Directions’ meticulous implementation of the modelling, installation and commissioning of the system. As a result, for the first time not only can amplified speech be easily understood in any part of the concourse, but music and pre-recorded messages sound natural and clear — and roaming handheld wireless microphones can function without fear of feedback. In fact, such is the confidence inspired by this new solution, that special events, promotions and even live music events are being hosted at Sydney’s Central Railway Station … using the house system!

Vietnam’s International Showcase for Professional Audio, Lighting, AV, Broadcast, Systems Integration, Music Software and Entertainment Technology Exhibition

6 – 8 November 2013

Saigon Exhibition & Convention Centre Ho Chi Minh, Vietnam

Book Your Booth Space NOW to enjoy Early Bird Rates! Please contact Mr. Christopher Lim at +65 6411 7709 or email at (Formerly IIR Exhibitions Pte Ltd)

Tel: +65 6411 7777 | Fax: +65 6411 7778 |


INSTALLATIONS SSystems Integration Asia February - March 2013


Bread of Life Christian Church improves communication with digital signage system

CAYIN’s digital signage players empower 26 LCD screens in Bread of Life Christian Church in Shilin, Taiwan Using audio visual equipment in a church is not an entirely new thing. The unique part of this project is the perfect integration with digital signage and other existing AV, broadcast equipment. The administrator is able to switch between different signals immediately and show coherent content on all screens keeping pace with the flow of the activities. For example, LCD screens can show the handout and videos during a sermon. Contents can also be switched between lyrics and the live performance of the choir on the stage when songs are sung.

Bread of Life Christian Church in Shilin was founded in 1995. After 10 years of endeavour, the church has grown from 100 members to nearly 5000. Every year, about 500 people are baptised here and nearly 2,000 people are engaged in all kinds of volunteer activities every week. To better accommodate the growing congregation the church moved to a new building in 2012. The new building is able to accommodate around 1000 people for all kinds of activities, such as Sunday worship services, weddings, funerals and training camps. The church also decided to utilise the latest in audio visual technology so as to be able to effectively communicate messages to the congregation inside the church as well as to reach out to audiences outside the church building. This resulted in the church installing an array of LCD displays connected to two units of CAYIN SMP-WEB4, web-based digital signage players. A prominent 65” LCD display is hung above the main entrance towards the fellowship hall. The large fellowship hall itself features a total of 16 units of a mix

of 55” and 65” LCD screens. The screens in the hall enables the congregation to follow and be engaged with the proceedings at the pulpit, even if their line of sight is blocked. The church even broadcasts real-time services from the pulpit to a 3x3 TV wall that has been installed in the window facing the outside of the church. Composed of 9 units of 42” LCD displays people passing by the church can see the live services. The TV wall helps the church transmit messages to a wider audience in the community. All contents are also well prepared. The church has designed a beautiful layout template using the CAYIN Skin editor content creation programme to including videos, image slide shows, tickers, date and time. All screens can promote upcoming events, training camps, seminars, announcements, and pictures of past events in a dynamic way. Using digital signage system is the perfect method for the church to communicate with members. It also creates a contemporary image to attract and engage young people.

All live activities are broadcast through CAYIN’s digital signage player. The SMP-WEB4 is equipped with the AV-in function, that enables it to receive signals from digital cameras at the stage and transmit real-time full-screen video to all landscape and portrait displays. CAYIN’s digital signage solution has helped the church communicate messages in a simpler way via immediate and remote management of information. As a bonus, replacing the traditional paper bulletins, digital signage has also helped the church reduce the amount of paper and posters and become more environmentally friendly.


citywestchurch goes for QSC audio system KLA12s and KL181 Subwoofers installed in New Zealand Church

QSC KL181 subwoofers

of the box, with no system tuning and equalisation to the room, only the basic manufacturer's set-up.” citywestchurch's history in New Plymouth dates back to the mid 1920s. For many years, it was known as the New Plymouth Assembly of God church; however, the church was re-branded as citywestchurch in 2006. It was at around this time that Daniel Evans of TSH Audio and Video – a company that has worked with the venue for many years assisting with conferences and special events – held a meeting with the church to develop a 10-year plan for the staged upgrade of the main auditorium. The requirement was to be able to stage multimedia events ranging from regular Sunday church services to community group or youth events, and school or touring productions, none of which were readily achievable with the basic early-80s sound system the church had at the time. The church seats 675 people, but has a capacity of up to 1000 if additional seats are installed. Chris Hobby, Music and Creative Arts Pastor for citywestchurch comments: “The venue has many sound challenges. It is a large 675-seat Lockwood auditorium with a sloping floor and open ceiling space with wooden beams and walls.” The brief was to install a new FOH speaker system to provide even, full-

range sound coverage throughout the main auditorium. Good clarity of speech was the priority for this system, but it also had to be capable of reproducing pre-recorded and live music performances from a full band, including vocalists and a mic'ed acoustic drum kit. A flown system was the church's preference, for performance/coverage reasons and also for sight lines. Daniel Evans contacted Now Sound for design support, and after consultation with the client, a Left-Right array system was modelled, consisting of three Mid/High boxes flown each side and one subwoofer per side. Being able to introduce the church to the Now Sound sales team made it easy to work together to get the best outcome for the customer. Evans comments, “After tests, it became apparent that the QSC system was better suited for this type of application, and had the advantage of costing a bit less as well.” In the final system, six QSC KLA12 units with array frames were used for the mid-range/ high-frequency boxes, and two KL181s were used as the subwoofers. Evans continues, “Chris and Steve quickly noticed the more even coverage that the QSC boxes gave us throughout the room, particularly in the high frequencies. And this was straight out

Steve Batten, Senior Pastor at citywestchurch notes, “We found the QSC KLA array produced the best tonal accuracy and spread, and tones were not harsh at high volume.” “We found the QSC KLA array was the superior system,” agrees Chris Hobby, “Its spread and clarity surpassed our expectations, and was by far the best speaker arrangement of the ones we trialled.”

Daniel Evans of TSH Audio & Video assisted by TimSteedman


VOICE BOX SSystems Integration Asia February - March 2013

Dr Joseph Kramer Kramer Electronics celebrates it 32nd anniversary this year. The company was founded by Dr Joseph Kramer, who started it with a clear vision, to enter the video era and change the world of Pro AV. With over 1000 innovative products, millions of Kramer Electronics products in use worldwide and offices all over the world and still growing, SIA meets Dr Joseph Kramer to learn about the present and the future for Kramer Electronics. SIA: Congratulations on winning the AV System Product of the Year Award for the Step-In system. What do such awards mean to Kramer, and personally to you? Dr Kramer: From a company perspective, naturally Kramer Electronics is proud and happy at winning the AV Systems Product of the Year Award. We invest so much in planning new products, and there is more than just money in that statement. We put our heart and soul in every project, therefore we are very pleased that the huge effort we put in planning the Step-in product family, paid off eventually. On a more personal level, I am happy for both my staff and myself, that this initiative which started from scratch, brainstorming in my office and trying to come up with a very smart and complicated new product has led to a truly revolutional, multi-possibility and user-friendly product in reality, and moreover, encountered such a success. SIA: Kramer is known to introduce new products faster than most - is this dynamism in response to the industry demand, or passion for giving new direction? Dr Kramer: The initiative to come up with new products in a very short interval usually originates from two sources. One is the strong belief, held by our friends and customers around the world that we can do almost anything. Over the years Kramer has gained trust from our clientèle, who tell us not only one desire but all their desires for products they would like to see on the shelves. Then there are those developments that are born during internal brainstorming sessions for products we think would be successful in the market. It is basically a

mix of the two that helps us introduce about a hundred new products each year. SIA: In 30 years since the inception, what do you think is the most important / impactful product innovation from Kramer? Dr Kramer: There are a number of very important products that I could name, and it is very hard to evaluate the order, but if I have to, I would go with the following: The VS-11 Image Processor in its analogue version, which was then followed by a digital model, the SP-11. The VS-11 was the first product where you could actually compare real-time picture processing, before and after, and get the exact skin-tone; the VP23 – Kramer’s first multi-standard presentation switcher, and the invention of Kramer TOOLS™, our line of smallsize products, featuring many required functions. Another substantial impact on the industry was the implementation of Twisted Pair technology across the board, for both analogue and digital video transmission, replacing expensive coax cables used until then, and of course, the VS-1616D, Kramer’s first digital router, announcing Kramer’s digital era. But the most extraordinary product that we have at the moment is the Digital Step-in system, designed to bring flexibility and versatility to any stateof-the-art boardroom, allowing an easy connection from any source with any major video interface, as well as the ability to take control of the main display. Obviously, winning the 2012 AV Systems Product of the Year Award proves that we are not the only ones to think that!

“The future lies in 8K, fully supported and glassless 3D, new crystal-based storage devices, laser-based projectors, very small projectors and so on.” SIA: How has it impacted the AV industry? Dr Kramer: Each invention comes with its own value. The VS-11 for instance, was the first product to enable very accurate colours for video signals, especially in NTSC, the American method for broadcasting. The other products I mentioned were also highly influential, and I know that, because very quickly, exact copies of these products showed up in the stores. This tells me very clearly that we are doing something right. SIA: It’s been roughly over two years since Kramer introduced speakers as specialty products; nothing in line, after that- quite unlike the known Kramer tendency. Why? Dr Kramer: Unfortunately I cannot say much in this area, except that very shortly, we are going to shake the earth in this product group. We are deliberately keeping quiet on this, working very hard on a new project and I can’t say anything further. SIA: After the 2003 acquisition of Sierra Video, Kramer hasn’t made any significant acquisitions - any particular reason or was there no significant company that would bring further dynamism to Kramer’s portfolio of solutions? Dr Kramer: Since the Sierra Video acquisition, we continued to develop our product line together with Sierra Video’s line. We are free to look around for additional opportunities, and we make it a habit to feel the industry pulse all the time. At this point, I cannot say when we will make our next move in this direction. There is always room for speculation though...

SIA: The world of AV is increasingly getting video and touch-screen dominated. Being a primarily video focused enterprise, how do you look at this trend? Dr Kramer: The answer is very simple when it comes to touch-screen technologies; we are heading in the same direction. Our aim is to provide the best user experience solutions to our customers through any means or device and based on the most cutting-edge technologies. Mobile, touch-screen or any other means are just pieces in this puzzle. May I remind you that Kramer was the first company in the ProAV world to have made a strategic decision to open its control product protocol, allowing any knowledgeable developer to write room control applications for any user-interface device supporting bidirectional communication. Our Research and Development engineers are constantly working on new developments, current trends and future inventions. Even now. SIA: What’s your take on HDbaseT? What impact do you think HDbaseT will have on A/V switching? Dr Kramer: It is my belief that HDBaseT is an important technology and a very useful one, and it’s definitely here to stay. It is in the interest of most major manufacturers to support it and help it grow, which is precisely the reason why our R&D teams are developing many new products around our current existing line of high-quality transmitters and receivers with HDBaseT technology. Furthermore, the HDBaseT certification program matches our philosophy to provide installers with tools that ensure interoperability between different HDBaseT products. That is also the reason why Kramer is an active member in the official HDBaseT alliance.

SIA: What impact in particular to Kramer? In what way Kramer would leverage the concept? Dr Kramer: HDBaseT is a complementary product family that we offer in parallel to our existing DGKat renowned technology. HDBaseT is good for Kramer because it makes us in line with the industry, but at the same time, Kramer Electronics is able to offer a unique, inexpensive and reliable solution with the DGKat line of products. As far as HDBaseT is concerned, I can say that we joined the world revolution but for Kramer, these are complementary products. SIA: What according to you is/ are the most impactful “emerging” technology/ technologies in AV? What is Kramer’s role in its evolution? Dr Kramer: The emerging technologies in the AV market for several years now are Compression and IP based systems. From small companies to the biggest manufacturers, e-v-e-r-y-b-o-d-y is accommodating to these new trends. Kramer is heading the same direction; we are developing appropriate products and adjusting our current product line in accordance with these emerging technologies. I believe that in the foreseeable future, most AV systems will be using the IP network for transmission, storage and production. SIA: Kramer has been an active contributor to AV education and training globally - which particular geography you feel as the most active/receptive? And which is most challenging? Dr Kramer: The most active geography in promoting AV education and training is undoubtedly the US. We have a large office in the US and we are very active in the local market in promoting training programs and executing seminars and road shows. This year (2012) in particular, I am very pleased with Malissa Dillman’s recent winning of the 2012 InfoComm International Women in AV Award. This prestigious award acknowledges the important contributions of female


registra tion form

Exhibition Preview


Do you wish to receive / continue to receive Systems Integration Asia magazine FREE? YES


Signature (compulsory)


Name: Company: Title/Job Function: Address (please include Postal Code) :

Country: Ema il:

W ebsite:


Fa x:

(please include country and area codes)

(please include country and area codes)

Please choose ONE category that best describes YOUR company’s business:


Distributor / Dea ler / Vendor

Equipment M a nufa c turer

Equipment Rental & Staging


Auditorium / Art & Drama Centre

Property Developer

LI G H T t

CLIENT (End-User):

Ba nk / Fina nc ia l Institute

Religious O rga nisa tion

Broa dc a sting Fa c ility

Reta il / S hopping C entre

Educ a tion Fa c ility

S ta dium

V IS U A L t


System Integrator (including contractor and installer

Architectural Firm / Design Firm

G overnment O rga nisa tion

Theme Pa rk / Resort / A ttra c tions

H ospita l & M edic a l Fa c ility

Tra nsporta tion Fa c ility (La nd/ S ea / A ir)

H otel

O thers: (Plea se spec ify)



I S ystems Integra tion A sia Februa ry/ M a rc h 2 0 1 0


Incomplete forms will NOT be processed. FAX COMPLETED FORM TO +65-6316-2715 or EMAIL TO: or MAIL TO: Spinworkz Pte Ltd 51 Bukit Batok Crescent, #06-10 Unity Centre, Singapore 658077

VOICE BOX Systems Integration Asia February - March 2013


This market segment is growing very fast. SIA: Where would you want Kramer to be positioned in such a scenario?

Malissa Dillman of Kramer USA, the recent winner of the 2012 InfoComm International Women in AV Award

InfoComm members. Malissa is the Training and Education Manager at Kramer USA and she is doing a great job in this field. The most challenging situation in AV education and training is what we see in the developed countries where broadcasters are unfortunately still using fully analogue equipment. SIA: What factors you see making it challenging? Dr Kramer: When broadcasters are still using analogue equipment, the change needs to go very deep in the way the local industry is operating. Only following deep investigation can we start exposing those geographies to the beauty of the digital world and the multi possibilities it brings with it. We are talking about a change of concept and this kind of a challenge needs to be supported by governments and major players such as big companies. I believe that training AV professionals on the digital domain in a fully detailed manner in those developed countries can start only after the above process takes place. SIA: Having said and taken many positives, AV is still not an academic stream in most countries/geographiesGiven Kramer’s proactive role in this domain, what is your take on this? Any specific initiative to help improve the situation?

Dr Kramer: You are right in the proactive role Kramer is taking throughout its many years of existence in educating others. We are turning many corners in the world, developing the Kramer Academy and teaching unconditionally in all the countries we are based in, each place with its own level of expertise. Whether in the old analogue world or in the most advanced areas, individually or in shows, our training sessions are everywhere and our aim remains to bring AV professionals forward. SIA: Where do you see the AV world heading in the next, say, five years? Dr Kramer: The AV world is changing rapidly. The future lies in 8K, fully supported and glassless 3D, new crystalbased storage devices, laser-based projectors, very small projectors and so on. We are also witnessing an interesting awakening which we are actually part of as we speak, with the adoption of streaming video, media players and fancy display devices in digital homes.

Dr Kramer: When it comes to 8K, glassless 3D and the technologies that I mentioned, we are going to be there, supporting all these technologies and be part of the future, from today, every day. As far as streaming video products, media players etc., this year (2012) we launched a new line of streaming video products and we are planning to expose more advanced products in the coming ISE show in January 2013. SIA: On a final note what has been your impression of the AV Industry in Asia over the last five years? Dr Kramer: A year ago I visited Thailand, Singapore, and then China for a 10-day tour in which I had the opportunity to meet integrators and professionals from Asia Pacific. I was deeply impressed by the awakening of the region and the high level of professionalism I had seen there. It is my belief that the Asian market has a tremendous potential and that our activity in Asia will be growing. This market is developing very fast, even creating new and unique technologies of its own, as we experienced with DIIVA for instance. Kramer is well prepared for an expansion within the region and we will definitely be part of it. This growth process will naturally affect our local office, and this, in turn, will affect the company as a whole.


VOICE BOX SSystems Integration Asia February - March 2013

RTI to put focus in Asia

(L-R) John Demskie, President/CEO and Pete Baker, VP of Sales and Marketing, RTI Corp

Remote Technologies Inc. (RTI) has been in the remote control business for over 20 years now. Based out of Minnesota,USA, the company has weathered many challenges as well as competitors on its way to becoming an established name in the remote control segment. It had record sales in 2012 despite dour global economic situation over the two previous years. Now, RTI is training its sights on Asia to continue their momentum for the next decade and beyond. SIA caught up recently with John Demskie, President/CEO of RTI and Pete Baker, VP of Sales and Marketing, to get further insight into their plans. RTI started designing remote controls in 1992, and is considered a pioneer of affordable touchscreen controllers, way before Home Theatre became a buzz word. That soon expanded to solutions to control from single room to multirooms, to home theatres to whole house to multi-dwelling units and eventually to the commercial side of the business. “The commercial side of the business was a natural fit for our products,” says John Demskie, President/CEO of RTI Corp. “The housing crash was an impetus for us to put in more effort in the commercial sector. It has different distribution methods and required different sales strategy but we put in the effort to understand the sales chain and the commercial needs. Our involvement in the segment over the past six to seven years has been very rewarding for us.”

RTI's big push into the international market began about five years ago. Thus RTI's declaration that nearly 50 per cent of it’s business comes from international markets is an impressive feat. “We would like to eventually have a ratio of 40 per cent of sales from North America and 60 per cent from international markets,” says John. Currently Europe, South America and Australia-NZ provide the bulk of turnover from international segment. “In fact Australia has done very well for us. We are very strong, and hold one of the top market shares for remote control systems in Australia. Our success across the international market is also due to our excellent partners,” says Pete Baker, VP of Sales and Marketing, RTI. One of the ways RTI intends to achieve its objective of 60 per cent revenue from the international markets is through their intended emphasis in Asia. “Frankly Asia has been our weak spot. But we are currently in the process of changing that with a lot more effort. We are looking at marketing, additional staff and offices that we can open to support the region.” explains Pete. We left Asia to the last as it is a very diversified region which requires a proper strategy with a long term view. We believe that Asia will help us in our growth over the next 10 to 20 years.” RTI though is not a complete stranger to Asia. RTI Taiwan was set up 10 years ago as a support office for RTI HQ.

“The development, industrial design and engineering are all performed or managed directly by RTI at it’s headquarters in the USA. We started off with outputting 100 per cent of RTI product manufacturing in Taiwan but that has changed in the last few years. There is now a mix of manufacturing between Taiwan and China. Taiwan still oversees the tooling and QC processes. Shipping and logistics are also handled out of Taiwan,” says Pete. There are also multiple, established RTI distribution channels in Asia: Taiwan, China, Hong Kong with South-East Asian countries handled by Mojoworx Asia's offices, as well as Australia and New Zealand. John highlights that he is most pleased with how the company has grown at a steady pace. “I am proud of the fact that we have name recognition and are now one of the highest admired brand names in the industry. There has been much turmoil in the industry and our staying power is testament to the quality of our people, product and strategic focus. These, I am confident, will achieve our objectives in Asia as well.”

“We are prepared to invest resources and time and stick with it long term to make RTI successful in Asia.”

– John Demskie

systems. Our award winning software provides an efficient platform for the dealer to create very powerful system designs, quickly and easily; though it has taken decades of hard work by our talented engineering team to may it work the way it works.” RTI’s Integration Designer programme software has the distinction of being the only programming software to be inducted into the CEDIA Hall of Fame

CEDIA Hall of Fame

RTI can also be very proud of the fact that they are the only company to have their programming platform software inducted into the CEDIA Hall of Fame. The RTI Integration Designer programming software was inducted in 2011. “We are very well known for our programming platform. We have continuously focused on upgrading our software platform. Our programming software is unique. It does not require the dealer to write codes, and yet it gives you great power and flexibility to customise the system design and user interfaces. It is seamless, easy and efficient,” elaborates John. RTI’s award winning Integration Designer programming environment is a powerful, easy-to-use, Windows-based software package that allows the entire suite of RTI products to be programmed from any PC. John also highlights that barriers to entry is still very high for control systems. “It is not an easy thing to do. Many have tried to enter the space and have rarely been successful. It is the type of business that with just one small mistake it will cause you to fail. You need to get all your details right and it takes a lot of experience and knowledge. Consumers now have an appetite to integrate cool devices and technology into their (entertainment) system. The need is higher than ever now, for an intuitive interface and automation, to make the user experience enjoyable for the consumer,” says the RTI President. “At the end of the day, we want to simplify things by providing a logical interface that allows anyone to operate the

Newer Solutions

Recently, RTI further upped the ante with the announcement of their new control platform, APEX. “APEX is revolutionary. It allows dealers to use our current software, and on top of that there is going to be an application wizard builtin that basically allows integrators to auto-build the system very quickly. It will basically generate the programme for them in minutes, after entering the devices used in the system” explains Pete. In essence, amongst other features, the Apex platform supports remote programming and project management. Projects can be stored in the cloud- so anyone in the company can access the most current file from anywhere in the world. Programs then can be remotely downloaded to a customer’s devices including some handheld controllers, keypads, central processors and other RTI devices. RTI has also introduced their Pro Control line which is a separately branded line designed for the entry level. “We spent over two years developing the Pro Control line software. And we maintained our philosophy that our software should quickly automate the programming for you, whilst still allowing you to customise it. In fact we will transition some of the creative and successfully tools we developed for Pro Control Studio into our APEX platform. Of course the scope of capabilities is expanded with RTI,” elucidates Pete. Pro Control line enables RTI's partners expand their products offering and venture into different markets that may not have been possible before (with RTI) such as projects requiring more streamlined programming and an entry level priced control solution.

The recently launched 4x4 and 8x8 HDBase-T matrix switcher

Another new set of solutions RTI launched recently are the 4x4 and 8x8 HDBase-T matrix switchers thus marking RTI's expansion into video distribution. These are a natural compliment to their much earlier introduced Distributed Audio systems. “The audio systems were largely to do with our dealers’ request. They wanted us to add some sub systems that will make their life easier. We had constant query from our dealers as to what would be the best audio distribution system,” explains the RTI CEO. “We felt it would be worth our while if we produced our own distribution system and amps, and from day one it has been a great success. ”We are very excited about our success with our Distributed Audio products and will continue to expand the line. For dealers who want to go with a third party system that option is still open to them, due to the open architecture of all RTI products. With the addition of our matrix switchers we are offering our partners a complete solution.”

Focus Asia

The 20-plus years of experience, award winning programming platform, value added video and audio solutions as well as the broad assortment of control solutions are taken to auger well for RTI's fortunes in Asia. “We understand that Asia is a unique market with its own demands. We may need to modify our products and strategy to cater to the dealers and users here,” admits John. “We are prepared to invest resources and time and stick with it long term to make RTI successful in Asia.


VOICE BOX Systems Integration Asia February - March 2013


product innovations to help our partners deliver the highest-value solutions to their customers.

Zee Hakimoglu, the latest name in InfoComm ranks of fame. President, CEO and Chairperson of the Board at ClearOne, was recently honoured with the prestigious InfoComm International Women in AV for 2012 Award. Since coming onboard ClearOne roughly a decade ago, Zee has clearly stated her zest for AV excellence. She was named North American Audio Conferencing CEO of the Year by Frost & Sullivan in 2007, and in 2009, under her leadership, ClearOne was named one of America's fastest growing small public companies by Fortune Small Business magazine. SIA caught up with the ever busy ClearOne Chief to know what’s the audio (now video too) enterprise is up to. Excerpts: SIA: Congratulations on your winning the prestigious 2012 InfoComm International Women in AV Award. What does it mean to you, personally? ZEE: I am honoured by the InfoComm Award – as they represent the single, most influential global trade organization representing the audiovisual information, communications industries. The professional AV market is my passion, and it means a great deal to be recognized. SIA: What does it mean to ClearOne? ZEE: The professional AV market has been ClearOne’s foundation, and remains our focus. We continue to look ahead, intercepting the market with new

SIA: Having been a thoroughly audiofocused enterprise all along, ClearOne made the big video foray with the acquisition of VCON in early 2012. What specific benefits have you been able to reap since then? ZEE: The acquisition of VCON will bring us a wealth of knowledge, technology and experience in the growing video conferencing market to complement ClearOne's leadership in audio conferencing. VCON has established a comprehensive portfolio of industryleading HD video-conferencing solutions comprising feature-rich room systems and desktop video applications, as well as enhanced network management and infrastructure solutions. With the acquisition of VCON, ClearOne will offer a complete suite of audio and video conferencing and collaboration solutions. SIA: You also had MagicBox bringing in the digital signage portfolio earlier. How do you describe this late activism? What particular value addition has it brought to ClearOne brand proposition? ZEE: MagicBox is a very small company we purchased last September which makes small scale digital signage solutions. The key with digital signage is delivering the right message to the right audience at the right time- another mode for communication in enterprise. MagicBox provides the digital signage content development, scheduling, management software, and media players. Our MagicBox digital signage solutions are intended for applications used in education, healthcare, houses of worship, hospitality, and corporate communications. With the precipitous price drops for display technology, more businesses can easily and affordably migrate from fixed signage to programmable digital signage. What we have done at ClearOne is to consolidate these technologies such

that we can offer unified multimedia communication options for the enterprise. With ClearOne solutions, you can conference, stream audio and video, and create custom content on common platforms. As an example, we have the building blocks for an enterprise to conference, and when not conferencing, stream a corporate presentation as well as adding an overlay of custom content such as tickers, weather, or business data. The ROI to install a MagicBox digital signage system alone can be greater than continually printing new signage messaging in the enterprise.

SIA: Having brought many ‘firsts’ to industry, what do you think has been ClearOne’s biggest contribution so far, technologically? ZEE: The power of our audio remains our core value; but now, we have innovative, IP-based video streaming and software-based video conferencing solutions that complement our legacy audio solutions. The addition of these technologies extends the reach of our audio products in the Enterprise segment. These streaming, signage and video conferencing products are unique and innovative. SIA: How it has impacted the industry dynamics? ZEE: Despite being a smaller competitor, our future-proof technology means we can disrupt the industry; and, in fact, we maintain a viable position with strong products and solutions that demand attention. SIA: What technology or technologies you believe is/are driving the AV industry today? ZEE: Convergence and Collaboration. As the market rapidly evolves, with AV and IT network convergence on the infrastructure side, and audio, video and data convergence on the applications side, the opportunity for our industry practitioners and manufacturers will continue to grow. It’s convergence all over.

SIA: What technology initiative is driving ClearOne today? How it would impact the industry? ZEE: The core technology driving our solutions are software and IP-based on the video side, and DSP-based on the audio side. ClearOne will continue to design, develop and sell conferencing, collaboration, streaming and digital signage solutions for audio, video and data multimedia communication; offering unprecedented levels of functionality, reliability and scalability. SIA: With a good number of formidable players in the market, how does ClearOne distinguish itself from competition? ZEE: First of all, ClearOne has been in the audio business for a long, long time. We have global brand recognition when it comes to audio conferencing. Now that the overall conferencing and collaboration market has expanded significantly, our core audio strengths extend to satisfy emerging market needs for unified communications endpoints. We can leverage our well-known brand with new solutions in the channel to grow the business. As I mentioned earlier, the Audio Visual business continues to converge with the IT business. There are many big players. But our very strong brand opens doors and opportunities for us and our channel partners, as we introduce new products to customers. So that's very, very valuable. A second advantage that ClearOne has is something that money can't buy, that is a very broad, deep and loyal global channel. We don't retain and grow our channel because we're the biggest guys on the block. We retain and grow our channel because the channel knows if ClearOne introduces a product, it's going to be a solid product, it's going to have A-plus quality and work as advertised. The channel also knows that if they carry a ClearOne product, they are going to make money selling it based on our go-to-market channel strategies. The channel knows if they need help with new products and new technologies‌

that we will be here to support their continued investment in ClearOne. This is how we have retained and grown our channel. So again, we have something money can't buy, that's experience and reputation in the market. That's one of our core strengths. A third strength - hands-free audio is a core and fundamental component for all conferencing and collaboration applications but that hands-free audio is both an art and science. There have been a slew of killer products by some very large companies that tried but failed to compete in the market. We've been able to maintain our supremacy because it's a very difficult technology to master. Our technology keeps us ahead of the potential competitors. With both technology and channel strength, we feel we have a very good springboard to introduce these newer solutions into the market. SIA: Which market segment and geography does the company find challenging, and why? ZEE: The biggest challenge always is doing everything that we need to do while remaining profitable and providing good solutions in tough economic environment. Every region is slightly different but all regions require value and support for their equipment purchases. We deliver that. We're committed to be a strong financial company. While we are certainly a small company, we've managed over the years to retain good earnings. We were recently added to the Russell MicrocapToday, we are in what I call fantasy market of conferencing and collaboration. It is a global phenomenon. SIA: Any focused initiative(s) to expand/consolidate the company position in such areas? Please elaborate‌ ZEE: You've noticed we bought a few small companies we could afford and digest. These were not acquisitions to buy top-line revenue, but to bring new strategic core technologies that we would not be able to develop ourselves with the time and money available to us. It's a real challenge to watch the top and bottom line and have the discipline

to maintain balance. My personal challenges are always wanting to do more with a limited amount of time in the day and keeping the team focused and aligned. We are in a very exciting market and it's easy to go over the top. But if you don't see focus, good execution, good financial management and profitability at the front-end, then you probably won't see it at the back end. It thus requires great discipline in managing your team as well as managing yourself. At this point, we want to help our partners capitalize on our acquisitions by growing revenue. We have what we need to do that. SIA: Where does ClearOne intend to position itself in the global market place? And within what time-frame? ZEE: ClearOne’s original market was quite small, a niche market, identified as installed professional audio conferencing. That market is forecast to be a sub-200 million dollar market in 2014. We continue to command nearly 50 per cent of that market as we've done so for many years. In the past few years, however, through organic route, we extended the reach of our products to personal and tabletop solutions which is a $300 million plus market. Most recently, through strategic technology acquisitions, we entered a $4 billion plus total available market for enterprise audio and video streaming & digital signage. That doesn't imply that we're going to get to 4 billion any time soon, but certainly we've significantly expanded our market revenue potential in these emerging markets. Capturing even a modest share of this 4-billiondollar market can bring significant revenue growth to ClearOne.

See everything. Anywhere.

Multipoint Collaborative Visualization

Introducing Canvas from Jupiter Systems. Share any source with colleagues down the hall, across campus, or around the world. On the display wall, on PCs, on tablets, or on smartphones. Share video, applications, data and more. The videowall is now everywhere.





Collaborate like no one has ever collaborated before. With Canvas, you can draw, annotate, and type directly on live video. Point out an area of interest, circle a person or object in motion, create a shared whiteboard. Work in real time with one person or many.

+1 510.675.1000

Centralized control. It’s in here.


AMX ENOVA DGX AMX understands the demands of AV and IT worlds. That’s why the DGX includes an integrated NetLinx Central Controller and embedded Ethernet switch, which enable management of the entire AV solution— all from a single point. The DGX is an all-in-one control and distribution solution that combines a modular matrix switcher, a built-in controller, an embedded Ethernet switch and video scaling to every output. This integrated solution simplifies the end-to-end distribution and management of audio, video and control.

• AV Conferencing • Control/Automation • Media Switching • Media Distribution • Remote PC Access • HDCP Management


AMX Asia Pacific +65.6846.7960

Systems Integration Asia February-March 2013  
Systems Integration Asia February-March 2013  

By monthly magazine for audio, visual, light and control systems industry. Technology Assisted Learning at Indian School of Business. An Int...