The Little Red Book of Classic CAMPARI Serves & Negroni Twists 2020

THE STORY OF CAMPARI 3

A RED ICON 5 THE CLASSICS Milano-Torino 9 Americano 11 CAMPARI & Soda 13 Negroni 15 Boulevardier 17 Garibaldi 19 Sbagliato 21 CAMPARI G&T

CAMPARI & Tonic

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TWISTS ON THE NEGRONI Strawberries & Cream Negroni Negroni Birrato Valentina Negroni Negroni Segreto Chocolate Orange Negroni Hazelnut Negroni Banana Negroni Coffee Negroni Fig Negroni

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Kingston Negroni

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Rhubarb Negroni

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SEASONAL COCKTAILS Charlie & Camillo Negroni Piña Negroni

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Hot Mulled Negroni

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Sloe Negroni

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DRINKS BY COMPLEXITY 60

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THE STORY OF CAMPARI Born in Milan Gaspare Campari began serving cocktails made with his original-recipe spirit at Milan’s Caffè Campari in 1867. Young Milanese flocked here to enjoy these intriguing bittersweet drinks and later to the Camparino bar opened by Gaspare’s son Davide in 1915.

Under Davide’s direction, the global popularity of CAMPARI soared. Not least because he understood the power of design and creativity in building brand recognition, and engaged with leading designers, illustrators and filmmakers to bring the vibrant red drink to life.

By the mid-1900s, CAMPARI had become indelibly linked to Milan’s peerless aperitivo culture and synonymous with avant-garde creativity and thinking. Today, we invite you to raise a glass to the art and influence of an aperitivo icon with the Little Red Book of Classic CAMPARI Serves & Negroni Twists.

Cin cin!

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A RED ICON CAMPARI is a perfect blend of bitter, herbs, aromatic plants and fruit, and alcohol. The secret recipe, invented in 1860 and known only by three people, remains true to the original.

Look Unmistakable, vibrant, bright red Nose Orange peel and aromatic herbs Taste Bittersweet, intense orange, aromatic herbal and root notes. Invigorating and refreshing. A deeply pleasing and stimulating long aftertaste that seduces you to take sip after sip.

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THE CLASSICS Since 1860, CAMPARI has become the essential ingredient in some of the world’s most famous and unique apÊritif and cocktail drinks.

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1860

MILANO-TORINO Simple, light and refreshing

Ingredients & Method

Equal parts bitter and sweet, this is the serve that all iconic CAMPARI drinks are born from.

The name implies the origins of the ingredients – Milanese CAMPARI and sweet vermouth which traditionally comes from Turin.

35ml CAMPARI 35ml Vermouth Rosso Orange peel Fill a tumbler with ice, pour in the spirits, stir and garnish with fresh orange peel.

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1915

AMERICANO Fresh and invigorating

Ingredients & Method

The Americano is based on the Milano-Torino with an added splash of soda water and garnished with lemon peel.

Its name celebrates Primo Carnera, the first Italian to win a heavyweight boxing title in New York.

25ml CAMPARI 25ml Vermouth Rosso Premium soda water Lemon peel Fill a highball glass with ice, pour in the spirits, add a splash of soda water and garnish with fresh lemon peel.

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1915

& SODA Light and refreshing

Ingredients & Method

The most popular drink in the Camparino bar opened by Gaspare Campari back in 1915.

Simple and easy to make, it’s the perfect introduction to CAMPARI for those starting out.

50ml CAMPARI 75ml Premium soda water Orange wedge Fill a highball glass with ice, pour in the CAMPARI, top up with soda water and lightly stir. Garnish with a fresh orange wedge.

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1919

NEGRONI The Icon

Ingredients & Method

Created by Count Camillo Negroni in Florence in 1919 and one of the most popular cocktails in existence. It’s the perfect balance of bitter, sweet and dry.

25ml CAMPARI 25ml Gin 25ml Vermouth Rosso Orange peel Fill a rocks glass with ice, pour in the spirits and stir gently, then garnish with fresh orange peel.

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1927

BOULEVARDIER Smooth and indulgent

Ingredients & Method

Created in Paris in 1927 by legendary New York Bartender Harry McElhone.

The Boulevardier is the Negroni’s autumnal cousin swapping summery gin for deep, soulful bourbon.

25ml CAMPARI 25ml Vermouth Rosso 25ml Wild Turkey 101 Orange peel Stir the spirits over ice, then strain into a deep coupette or rocks glass and garnish with fresh orange peel.

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1960

GARIBALDI Fruity and sweet

Ingredients & Method

Named after the famous revolutionary general who helped to liberate and unify Italy, the Garibaldi combines bitter CAMPARI from the north of Italy with sweet oranges from the South.

50ml CAMPARI Juice of 1 orange Orange wedge Place two ice cubes in a highball glass and add the CAMPARI. Press the orange and add half of the juice; stir to combine, then add another ice cube and the remainder of the orange juice. Garnish with a fresh orange wedge.

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1972

SBAGLIATO AKA the Wrong Negroni

Ingredients & Method

The Sbagliato was born in Milan in 1972 on a busy night at Bar Basso. The owner Mirko Stocchetto was about to mix a classic Negroni for a regular client, but following the CAMPARI and vermouth he accidentally reached out for a bottle of sparkling wine instead of the usual gin. The customer and Mirko tried the new recipe and it was love at first sip.

25ml CAMPARI 25ml Vermouth Rosso 25ml Cinzano Prosecco D.O.C. Orange peel Fill a rocks glass with ice, pour in the spirits and top up with the Prosecco then lightly stir so as not to lose the sparkle, and garnish with fresh orange peel.

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2016

GIN & TONIC The Milanese G&T

Ingredients & Method

A stylish Italian twist on the quintessential British G&T, vibrant red with a bittersweet complexity.

25ml CAMPARI 25ml Gin Premium tonic water Lime wedge Fill a balloon glass with ice, pour in the spirits and the tonic water, add a squeeze of fresh lime then stir and garnish with a fresh lime wedge.

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& TONIC Light and refreshing

Ingredients & Method

Like CAMPARI & Soda, CAMPARI & Tonic is simple to prepare but wonderfully complex in taste. The addition of tonic water to CAMPARI creates an irresistible, thirst-quenching drink.

50ml CAMPARI Premium tonic water Lime wedge Fill a highball glass with ice, pour in the CAMPARI, add the tonic water, add a squeeze of fresh lime then stir and garnish with a fresh lime wedge.

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TWISTS ON THE NEGRONI

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STRAWBERRIES & CREAM NEGRONI

Light, fluffy and creamy

Ingredients & Method

This Wimbledon-inspired Negroni is a deliciously sweet introduction to CAMPARI. The cream cuts through the bitterness and the strawberry adds a fruity finish.

25ml CAMPARI 15ml Gin 15ml Vermouth Rosso 15ml Strawberry syrup 15ml Fresh cream Crumbled meringue, edible flowers or freeze-dried strawberry Fill a deep coupette with ice.

Add the spirits, syrup and cream to a cocktail shaker and pour at a height from one shaker to the other through a strainer to mix and aerate the cream. Add to the glass and garnish.

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NEGRONI

BIRRATO

Light, crisp and hoppy

Ingredients & Method

Meaning ‘Beer-ed’ Negroni, Negroni Birrato is a play on the Sbagliato, replacing the Prosecco with an IPA beer. Whilst retaining the Italian backbone of CAMPARI and vermouth, the hoppy, bubbly top enriches the drink with a dry ‘moustache-friendly’ finish.

25ml CAMPARI 25ml Vermouth Rosso Top with IPA Dried orange slice Fill a rocks glass with ice, pour in the spirits and beer and stir gently, then garnish with a slice of dried orange.

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VALENTINA NEGRONI

Light and refreshing

Ingredients & Method

An unusual twist that is perfect for Aperitivo time. Pink grapefruit, Cynar and CAMPARI combine for a rich yet dry flavour lifted by the tonic water and with a Mediterranean aroma.

25ml CAMPARI 25ml Cynar 50ml Pink grapefruit juice Premium tonic water A sprig of rosemary Fill a rocks glass with ice, pour in the spirits, juice and tonic water and stir gently, then garnish with a sprig of rosemary.

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NEGRONI

SEGRETO

Light, floral and fruity

Ingredients & Method

Rose water and raspberries make for a refreshing combination and add beautiful floral and fruity notes to the Negroni. Masterfully invented by award-winning bartender Joe Schofield for the CAMPARI Red Diaries in 2019.

25ml CAMPARI 25ml Gin 10ml Vermouth Rosso 4 raspberries (purĂŠed/muddled) 3 dashes of rose water Freeze-dried raspberry Muddle the raspberries and add all the ingredients into a cocktail shaker, stir and double strain.

Fill a deep coupette with ice.

Spray gin on the side of the glass with an atomiser and dust with freeze-dried raspberry powder.

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CHOCOLATE ORANGE NEGRONI

Rich, sweet and silky

Ingredients & Method

Bittersweet chocolate and Grand Marnier find their perfect partner in CAMPARI.

25ml CAMPARI 25ml Grand Marnier 25ml Vermouth Rosso 2 drops of Chocolate bitters A slice of Terry’s Chocolate Orange Fill a rocks glass with ice, pour in the spirits and bitters and stir gently, then garnish with a slice of Terry’s Chocolate Orange.

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HAZELNUT NEGRONI

Buttery and bittersweet

Ingredients & Method

A splash of hazelnut liqueur brings out the flavours of the Negroni and adds a welcome nuttiness.

25ml CAMPARI 25ml Frangelico 25ml Vermouth Rosso Ferrero Rocher Fill a rocks glass with ice, pour in the spirits and liqueur and stir gently, then garnish with a Ferrero Rocher.

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BANANA

NEGRONI Sweet and silky smooth

Ingredients & Method

Sweet banana gives the Negroni an almost dessert-like deliciousness. It coats the mouth and leaves a clean sweetness that you only get with banana.

25ml CAMPARI 25ml Vermouth Rosso 15ml Gin 15ml Banane du BrĂŠsil Dried banana chip Fill a rocks glass with ice, pour in the spirits and liqueur and stir gently, then garnish with a dried banana chip.

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COFFEE

NEGRONI Rich and dark

Ingredients & Method

The deep earthy notes of espresso work excellently with CAMPARI and help to balance the sweet vermouth. Coffee brings a nuttiness and a silky texture.

25ml CAMPARI 25ml Gin 25ml Vermouth Rosso 1 shot of espresso Coffee beans Fill two rocks glasses with ice.

In one glass, pour in the spirits and stir gently. In the other, add the espresso, stir to chill then strain and add to the spirit mix.

After stirring once more, garnish with coffee beans.

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FIG

NEGRONI Deep, rich and sweet

Ingredients & Method

Fig adds a honey-like sweetness to the Negroni with a subtle hint of berry. It’s full-bodied and offers a fruity intensity like the best jams.

25ml CAMPARI 20ml Gin 20ml Vermouth Rosso 15ml Fig syrup Fresh fig Fill a rocks glass with ice, pour in the spirits and syrup and stir gently, then garnish with fresh fig.

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RHUBARB NEGRONI

Bitter, sweet and sour

Ingredients & Method

Drier and punchier than the classic Negroni, rhubarb brings real complexity of flavour with both sweet and sour notes.

25ml CAMPARI 25ml Gin 15ml Vermouth Rosso 15ml Nardini Rabarbaro Rhubarb ribbon Fill a rocks glass with ice, pour in the spirits and liqueur and stir gently, then garnish with a rhubarb ribbon.

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KINGSTON NEGRONI

Full-bodied

Ingredients & Method

Jamaican rum brings a taste of the Caribbean. Deep and full-bodied in flavour, it holds its own against the bitter notes of CAMPARI and the sweet vermouth.

25ml CAMPARI 25ml Appleton Estate Rum 25ml Vermouth Rosso Dried orange slice Fill a rocks glass with ice, pour in the spirits and stir gently, then garnish with a slice of dried orange.

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SEASONAL COCKTAILS

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SPRING

CHARLIE & CAMILLO NEGRONI

Sweet and spicy

Ingredients & Method

If Charlie Chaplin and Camillo Negroni were to hang out this would probably be their cocktail: smooth, sweet and velvety apricot sparkles in this drink, with ginger adding a spicy kick.

25ml CAMPARI 20ml Gin 15ml Crème d’Abricot 15ml Ginger syrup Candied ginger Fill a shaker with ice, pour in the spirits, liqueur and syrup and shake well. Double strain into a coupette then garnish with candied ginger.

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SUMMER

PIĂ‘A

NEGRONI Creamy and sweet

Ingredients & Method

The summer is all about sun, sea, sand and coconut and this drink doesn’t disappoint.

25ml CAMPARI 25ml Koko Kanu 20ml Vermouth Rosso 20ml Pineapple syrup Coconut flakes Fill a rocks glass with ice, pour in the spirits and syrup and stir gently, then sprinkle with coconut flakes.

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AUTUMN

SLOE

NEGRONI Fruity and refreshing

Ingredients & Method

Cassis and sloe gin deliver dreamy hits of blackcurrant and plum in this fruity take on the Negroni.

25ml CAMPARI 25ml Sloe gin 25ml Crème de Cassis Fresh cranberries Fill a rocks glass with ice, pour in the spirits and liqueur and stir gently, then garnish with fresh cranberries.

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WINTER

HOT MULLED NEGRONI

Spicy and sweet

Ingredients & Method

Cinnamon, nutmeg and an extra dose of orange give the Negroni a Christmas makeover. Great for pre-batching, simply multiply the ingredients as needed.

20ml CAMPARI 50ml Red wine 25ml Vermouth Rosso 15ml Gin Cinnamon Nutmeg Orange rind Brown sugar Orange peel Heat all the ingredients in a pot/soup kettle or use a steam wand on a coffee machine for individual serves. Serve in a latte glass and garnish with orange peel.

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DRINKS BY COMPLEXITY Simple / lighter

Garibaldi CAMPARI & Soda CAMPARI & Tonic CAMPARI G&T Strawberries & Cream Negroni Charlie & Camillo Negroni PiĂąa Negroni Americano Sbagliato Negroni Birrato Valentina Negroni Negroni Segreto Milano-Torino Classic Negroni Chocolate Orange Negroni Hazelnut Negroni Banana Negroni Coffee Negroni Fig Negroni Rhubarb Negroni Hot Mulled Negroni Sloe Negroni Boulevardier

Complex / richer

Kingston Negroni

The Little Red Book of Classic Campari Serves & Negroni Twists Š2020 Campari UK all rights reserved. Design Spinach Branding.

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