Dispatch Information Pack

INFORMATION PACK 2011

NORFOLK & SUFFOLK’S FAVOURITE FREE COMMUNITY MAGAZINE

Get Over 145,000 Readers To Boost Your Bottom Line!

Cultivate Your Business Without Breaking The Bank!

The Complete Guide To Growing Your Business! www.DispatchMagazine.co.uk

www.SpiderSolutions.co.uk

www.DispatchMagazine.co.uk

The Complete Guide To Growing Your Business!

Why You Must Advertise To Survive!

You don’t need us to tell you how tough business is these days.

Money’s tight and fewer people want to spend what little they’ve got.

When times get tough and the market starts to shrink, the temptation for many business owners is to cut their advertising. On the face of it, that looks like a sensible decision; after all a pound saved on advertising is a pound straight on the bottom line. By reducing or cutting out advertising altogether you could save a lot of money.

Unfortunately it’s often a fatal error that has forced many small businesses to the wall.

The correct decision is counter intuitive.

Rather than reduce your advertising spend, let alone simply keep spending what you normally spend, in a bad economy, you need to increase your advertising!

Unless you’ve got an expensive sales team generating business for you, without advertising, how are you going to attract new customers and clients, and keep the ones you’ve got right now?

When Customers Have Less To Spend You Need Them To Spend It With You! When people’s budgets are being squeezed, you’re not just up against your competitors...

You’re competing against increases in the price of fuel, or council tax, or car servicing, or food, or insurance.

The problem is, your competitor is competing with you for that reduced amount of money those people have in their pockets each month, and whatever you prefer to call them, no business can survive without customers, clients or consumers.

Whatever your business is, whatever shape your customers take - they are vital to your business, so it makes a great deal of sense to invest both time and money in the relationships that customers have with your business, and that means communicating with them regularly.

Whether you’re communicating with them for the first time about your business, or reminding past customers about the benefits of your services, advertising is an essential part of growing vital client relationships.

The secret is to ensure you’re getting the best possible advertising for the least possible amount of money.

Dispatch Information Pack 2011

Without customers, where would your business be?

So don’t be deterred by advertising costs, it’s an investment today in your customer relationships, that will ensure your business’ success well into the future.

Dispatch Magazine - Norfolk & Suffolk’s Favourite Free Community Magazine

Not All Advertising Is Created Equal!

These days, there are many places you can advertise your business, you just need to make sure you advertise where it’s going to work.

You can always find cheap advertising, but ask yourself these three questions. Why are they selling advertising space so cheaply? And how long will they be in business? And are the people I want to reach seeing my ad?

At Dispatch we know how many people get our magazine each month. Over 58,000 throughout the Attleborough, Bury St. Edmunds, Dereham, Diss, Thetford, Watton and Wymondham areas. We also know that 145,000 local people who live and work in these local communities, will read each copy of their local Dispatch. But more importantly, Dispatch has been a regular part of local life for more than ten years now, and will be for a long time to come.

When the locals look for a local business to serve their needs, they look in Dispatch to find that business.

Get More From Your Advertising Than An Advert In Dispatch!

Some magazines and publications want to sell you an ad.

Dispatch wants your business to succeed, so we’re the only free local publication to do more than print your advertisement.

Every advertiser in Dispatch automatically gets a free advertising listing on their local community website. It’s what we call adding value to your budget, and no other local magazine or publication can offer you that free service.

With literally thousands of page views every week, the Attleborough, Bury St. Edmunds, Dereham, Diss, Thetford, Watton and Wymondham community websites are a valuable extra source of potential customers for local businesses that only Dispatch advertisers get automatically!

Dispatch provides a local voice for local people and local businesses and is distributed to every home and business in the Attleborough, Bury St. Edmunds, Dereham, Diss, Thetford, Watton and Wymondham areas, to become the most widely read, free community magazines, in the local area.

When it comes to advertising to the locals, make sure you choose Dispatch; the locals favourite free community magazine!

Dispatch Information Pack 2011

www.DispatchMagazine.co.uk

The Complete Guide To Growing Your Business!

Why Advertise In Dispatch?

Keep business local.

• Dispatch is the leading local Community Magazine for Diss and Attleborough (print run of 11,000), Wymondham, Dereham & Watton (19,850), Thetford (11,650) and Bury St. Edmunds (15,500) giving a combined distribution of 58,000 copies, and a readership of 145,000.

• Dispatch is distributed free of charge to homes and businesses throughout the areas listed above.

• Dispatch is the ONLY local Community based A4 full colour monthly magazine with a massive 58,000 print run.

• Dispatch promotes “Keeping Business in the Community.”

• Dispatch works closely with local Town Councils and Town Partnerships.

• Dispatch is owned and published by Spider Solutions who also produce the Attleborough, Bury St. Edmunds, Dereham, Diss, Thetford and Wymondham Town Guides.

• Dispatch compliments the Attleborough, Bury St. Edmunds, Dereham, Diss, Thetford, Watton and Wymondham community websites, which receive over 250,000 visitors per month.

• Dispatch offers flexible advertising from 1/16 of a page up to a full page, in a full colour A4 publication.

• All advertisers in Dispatch receive a FREE listing on their local community website.

• All adverts can be created for you free of charge.

• Dispatch runs regular features on Homes & Gardens, Health & Beauty, Weddings, Business, Caring For The Elderly and Motoring.

If you want to do business with the local community, you need to be in Dispatch!

Here Are The Formats And Sizes For Dispatch Advertising:

STANDARD Portrait 44 x 133 mm

STANDARD Landscape 92 x 65 mm

QUARTER Portrait 92 x 133 mm

QUARTER Landscape 188 x 65 mm

HALF Portrait 92 x 273 mm

HALF Landscape 188 x 133 mm

Our friendly sales team are here to help!

FULL PAGE (inc 3mm Bleed) 216 x 303 mm

BUDGET Portrait 44 x 65 mm

Dispatch Information Pack 2011

BUDGET Landscape 92 x 30 mm

Dispatch Magazine - Norfolk & Suffolk’s Favourite Free Community Magazine

Rates For All Dispatch Magazines We will make your advertising budget stretch further!

1 Month Run Advert Size Standard

1 Mag

2 Mags

85.00

3 Month Run 3 Mags

4 Mags

Advert Size

1 Mag

2 Mags

3 Mags

4 Mags

78.00

72.00

68.00

Standard

Quarter

120.00 110.00

98.00

92.00

Quarter

Half

198.00 180.00 170.00 160.00

Half

180.00 170.00 160.00 150.00

Full

375.00 345.00 325.00 310.00

Full

345.00 325.00 310.00 295.00

78.00

72.00

68.00

65.00

110.00

98.00

92.00

88.00

Services

45.00

40.00

38.00

36.00

Services

40.00

38.00

36.00

34.00

Budget

48.00

45.00

42.00

40.00

Budget

45.00

42.00

40.00

36.00

Advert Size

1 Mag

3 Mags

4 Mags

Advert Size

1 Mag

3 Mags

4 Mags

6 Month Run 2 Mags

12 Month Run 2 Mags

Standard

72.00

68.00

65.00

60.00

Standard

68.00

65.00

60.00

57.00

Quarter

98.00

92.00

88.00

85.00

Quarter

92.00

88.00

85.00

80.00

Half

170.00 160.00 150.00 140.00

Half

160.00 150.00 140.00 130.00

Full

325.00 310.00 295.00 280.00

Full

310.00 295.00 280.00 265.00

Services

38.00

36.00

34.00

32.00

Services

36.00

34.00

32.00

28.00

Budget

42.00

40.00

36.00

34.00

Budget

40.00

36.00

34.00

30.00

Please Note: All prices are per month per magazine + VAT

e are always happy to receive articles for publication, and do our W utmost to ensure all articles are printed. We do reserve the right to edit and amend any editorial which we receive.

A rough guide to the amount of editorial per page is; • 1/2 page = 560 words • 1/4 page = 280 words • 1/8 page = 100 words

Call Us For More Information On: Via email: sales@dispatch-magazine.co.uk editorial@dispatch-magazine.co.uk www.DispatchMagazine.co.uk

01953 456789

Or by post: Dispatch Magazine, Queens House, Queens Square, Attleborough, Norfolk, NR17 2AE Dispatch Information Pack 2011

www.DispatchMagazine.co.uk

The Complete Guide To Growing Your Business!

Business Owners Get A Helping Hand In today’s economic climate, if you want consumers to buy from your business, you need your name to be known.

Fortunately, advertising isn’t the only way of getting your business name known. Word of mouth is the best, or worst, reputation a business can have. But being listed in a local business directory is a quick and simple way of getting your business name in front of consumers when they’re looking for a tradesman, a business, or a specific service.

“The Dispatch Business Directory” is free for all businesses to register. Simply add your details online at any time. “We want to make sure our local businesses get as much local business from local consumers as possible;” says Jonathan Horswell. “That’s why we’ve made the local business listings entirely free.”

But if you want to make your business stand out from the crowd, for a small monthly fee, you can choose to highlight your listing making it appear at the top of

Dispatch Information Pack 2011

search results. You can also link to a full page online ad, displaying all the information you’d like consumers to know about your business, and displaying your company logo and pictures.

If you want to ensure you get as much “local” business as possible, you need to make sure you’re listed in the “The Dispatch Business Directory” pages.

And make sure you do your business locally.

The business that doesn’t advertise itself, is an invisible business.

WE DESIGN, WE BUILD, WE HOST...

Not Just A Print And Publishing Expert...

But a multimedia solutions provider creating Web Solutions, Website Hosting, Email Newsletters and Email Configuration.

We offer a full Design and Production facility for the Internet, Print Media, Graphic Design and Corporate ID Branding. Our philosophy is simple; we aim to provide the highest levels of quality and service at a given cost and within an agreed time. This balance is the single, most important objective of Spider Solutions.

Planning is the key to the success of each project we

undertake and we insist on spending the right amount of time specifying a project, to ensure our clients expectations are clear.

We always work on a fixed price deliverable basis.

This way you will always know exactly what you will be getting, when it will arrive and how much it will cost.

You Need Flexible Solutions; We Provide Them It may be a brand new website, freshening up your existing site, or the on-going management of your current site to ensure it’s constantly up to date.

Offering clean, fresh web design is our forte. If you require an E-commerce or complex content management site, we can handle it, and we’re very happy to hand code specific parts of your site to ensure they work exactly the way you want. If you are looking for a simple, cost

effective online solution and your budget is tight, you may like to consider our Starter Website.

Using simple, yet effective established designs with links already in place, we simply add your text, images and logo, and craft it to suit your chosen colours.

Hosting And Email Solutions We can register your chosen domain name, host your website, set up your email accounts, host the emails and offer email spam cleansing.

We are constantly investing in the latest hardware and software to ensure we can offer you the most reliable online service. Our web hosting and email secure servers are housed in purpose built, fully temperature controlled, server rooms and monitored 24 hours per day, 7 days per week.

For end to end solutions for every I.T. project, Spider Solutions has a tailor made solution for you. t: 01953 454455 e: info@SpiderSolutions.co.uk w: www.SpiderSolutions.co.uk Dispatch Information Pack 2011