is where your home is
LAUNCH EVENT
A proven launch strategy that gets your home seen, loved and sold – Simple and very effective
Securing your property’s highest final offer, every time
The bigger the build up the bigger the impact, the more chance you have of a quick sale at the highest price.
Find the right serious buyers and get the right price for your home.
and are the power couple that combine two proven methods to create demand for your property, find the best serious buyers and get you the right price. It’s that simple!
haart takes a different approach that prepares every detail for maximum impact instead of rushing out to the open market. A planned and deliberate 15 step phased delivery over a two-week period that is focused to drive the final step, the Launch event when buyers get to view your home.
Creating demand and viewings at the Launch event generates FOMO (the fear of missing out) which in turn generates urgency and avoids those cheeky offers buyers might like to try! Instead you get serious offers targeted at agreeing a sale to avoid the buyer missing out. This is when comes into force, delivering stronger offers fuelled by the demand created.
If speed is more important for your circumstances, we can adapt the timeline to suit you and your needs.
This information booklet illustrates how we step through the 15 steps and beyond to realise the potential for your home with a winning strategy that differentiates haart.
What to expect: your countdown
A
Day 7-14 Booking
:Tailor-made marketing
isn’t one single action - it’s a coordinated series of online and offline marketing tactics, guided by experienced people and smart strategy all working together to get your home seen, remembered, and desired. It’s this blend of expertise, creativity, and execution that gives haart sellers an edge.
Selling your home isn’t just about going on the market - it’s about creating impact. Our process transforms your launch into an unmissable event, designed to generate excitement, urgency, and strong competition between buyers.
digital marketing
What keeps your home getting views, demand and offers.
Many agents rely solely on basic property portal listings, where interest can drop off after the first few days.
The digital marketing strategy within keeps your home in front of potential buyers for weeks, with wave after wave of our exclusive FLINK® social media adverts, our website presence, premium property portal listings and featured property listing upgrades.
All combine to keep your home consistently at the top of potential buyers’ searches, helping to drive demand in the form of more detailed views, viewing requests and offers.
Here’s how FLINK® works for you:
• Targets the right buyers based on interests, behaviour, and lifestyle triggers.
• Optimises in real time to increase engagement and click-throughs.
• Promotes your home across Facebook, Instagram, and Google.
The result?
• Get 23% more clicks* than Rightmove alone.
• An average of 6,586 social media views** per FLINK® advert.
• Get 49% more viewings ±
Securing your property’s highest final offer, every time.
At haart, we don’t just say we’re great negotiators - we show you.
Our job is simple:
• Market your home brilliantly.
• Get you the best possible offer in the shortest possible time.
That’s why we use our proven process - a strategic method designed to create buyer competition, protect your price, and unlock the true market value of your home.
Our “license to handle offers” training ensures every agent follows the process consistently, delivering clear advantages for you as the seller:
Highest Sale Price - We keep buyers competing and use every offer to drive the next one higher, often achieving prices beyond your expectations. Skilled negotiation can add 5–10% to a sale - is built to capture that extra value.
Your Interests First - We act only for you, never disclosing your bottom line. By keeping your limits confidential, we maintain maximum leverage and guide buyers to their very best offer.
Proven, Structured Approach - A step-bystep framework removes guesswork. Every buyer gets a fair chance, every pound of value is pursued, and the true highest bid always emerges.
Fully Vetted Offers - Final bids are checked by our in-house financial experts, giving you confidence that the top offer is genuine, secure, and ready to complete.
With , you don’t just sell your home - you maximise its value, often achieving more than you thought possible.
End-to-End Support - Our commitment doesn’t stop when you accept an offer. You’ll be assigned a dedicated Move Manager, whose sole focus is to drive your sale forward, chase solicitors and buyers, and keep everything on track right through to exchange of contracts. It’s one more way we reduce stress and keep your move moving.
What happens if I use multiple agencies?
Some people decide to list with multiple agencies, but and works best when your home is launched exclusively through haart. This way, all the momentum and buyer interest builds in one place, giving you the strongest chance of securing the best price.
Let us show you how we get the very best price for your home.
Worried about your next home?
Our Finders’ Service offers contacts, off-market leads, alerts & bespoke ‘Love letters’ to help match you with your dream move.
Finder services
Helping you locate your next home.
If you’re concerned that you haven’t yet found your next home, we also offer a Finders’ Service for all our sellers. With over 30 years of trading and 200+ group branches across the country, we’ve built up an enviable and extensive database of contacts past and present that we can speak to, some with properties that aren’t even on the market yet.
In addition, we can set you up on property alerts system ensuring that you’re amongst the first to know about the properties that may match your criteria as they come to market.
The cherry on the top of our Finders’ Services cake is our ‘Love letters’ campaignsstorytelling in house finding at its best. Through our conversations with you, we uncover your story - your family, your property move circumstances and your ideal next home. We craft bespoke letters and send them to targeted (down to individual street level)
properties matching your requirements, with the aim of matchmaking you with the home of your dreams.
Register for property alerts from haart. Get notified about newlyreleased properties from us.
SCAN BELOW
A
large network focused on local market knowledge.
When you choose us, you’re not just choosing a local estate agent - you’re tapping into the UK’s largest independent network, with over 200 locations nationwide.
Our family of brands - haart, Felicity J. Lord, Haybrook, butters john bee, Darlows, Howards and Chewton Rose - combine powerful national marketing with in-depth local knowledge to deliver results that move you.
Whether you’re selling, buying or letting, our teams use cutting-edge technology, targeted marketing and expert negotiation to achieve the best possible price for your home.
With thousands of active buyers registered across our national database, we connect your property to genuine movers both locally and across the country.
Local knowledge. National reach. Real results.
