SPEED LIFESTYLE
SPEED REVEALS
HOW IT DELIVERS PR WITH POWER MEET THE PRS ACROSS EUROPE PASSIONATE ABOUT LIFESTYLE
FIRST LOOK AT HOW SPEED WILL POWER UP PR FOR RUGGABLE
WORKING WITH SPEED
THE DOWN LOW
WORKING WITH SPEED
THE DOWN LOW
INTRODUCING
SPEED
OUR BELIEF
PR has never been more valuable.
It has the power to shape opinion, forge communities, grow brands and influence influencers.
The power to help businesses figure out why they are relevant and create purpose-driven, impactful connections.
We build what can’t be bought – reputations, respect and relationships – creating attention that lasts and impact that counts. We navigate complex waters and move with speed and agility as the world, technology and channels evolve.
We are more than words: we are PR with POWER.
OUR MAKEUP
An award-winning, globally fluent team passionate about enriching life at home and as invested as you are in the success of your brand.
London and Bristol offices with Client showrooms in the Heals building in the design heartland.
Mid-size agency with 40 consultants and a complimentary brand portfolio, backed by MISSION - this is a collective of agencies dedicated to helping clients thrive. With 1,100+ people and 28 locations across 3 continents, the Mission aims to be the preferred creative partner for real business growth by delivering Work That Counts™.
Founders of PACE (Performance, Assessment, Commerciality and Evolution), our proprietary measurement tool which is AMEC benchmarked and industry leading. PACE uses a broad mix of commercial and communications metrics from agency, client and data platforms, agreed at the outset, and weighted based on priority.
Full service capability - We combine the talents of experienced strategists, compelling content creators, media hounds, digital consultants and cut-through creatives.
OUR SHAKE UP
Passionate about enriching life at home
Our team are passionate about helping families live better lives, working with clients across homes & interiors, travel, leisure and parenting.
Culture first in everything we do
Our Head of Culture ensures we remain ahead of cultural trends and developments both as an agency and for our clients.
£200k of tools from insight to activation
Our comprehensive suite of tools powers our work. From market and audience insight through to media, social and trends analysis.
Complimentary brand portfolio
With experience working with brands such as Brabantia, Samsung, Axminster and Russell Hobbs.
OUR CULTURE
Making a Positive Impact
We believe the impact Speed makes on the world should be positive, always.
That our interaction with our people, clients, communities, and the wider environment needs to make a difference.
Our Speedsters power three working groups that deliver positive impacts, every day.
People
We are a people business, powered by a talented team who value and respect difference. We live by our D&I Manifesto of building an inclusive culture. Team health and happiness is also a priority. Our Balance programme helps Speedsters achieve balance in all aspects of work and home life.
Planet
We aim to reduce our environmental impact in the resources we use, how we travel, the suppliers we select and our operating models. A robust environmental monitoring system, targets for carbon reduction and a team education programme sees us drive positive change from the inside out.
Purpose
We believe in the Power of PR and its ability to create positive change, to educate, shape opinion and forge communities. We’re committed to helping businesses live their values to address social, cultural, and environmental issues.
MEET YOUR SPEED TEAM
KELLY PEPWORTH
MD OF SPEED
TELL US ABOUT YOUR CAREER
I’ve had an extensive career in PR spanning three decades working nationally and internationally. I am a recognised PRCA Fellow – the industry’s highest recognition of achievement and contribution.
I love to help my teams drive campaigns for consumer and business brands, from global market leaders and challengers to disruptive start-ups. I am passionate about the Power of PR and its ability to effect change.
For the past six years, I have been MD at Speed growing the agency to where it is today – industry leading, award-winning and thriving.
I wear a dual hat as I am also ESG Lead for Speed’s parent company, the MISSION Group, supporting the 19 agencies to make a positive difference for people and planet.
WHAT DOES HOME MEAN TO YOU?
Relaxation and comfort.
REBECCA BROOMFIELD
DIRECTOR OF CONSUMER
TELL US ABOUT YOUR CAREER
I’ve worked with a wide range of clients and categories over the past twenty years, but building lifestyle brands is my passion.
A career highlight was launching Samsung’s Showcase fridge range across Europe. Another was helping Brabantia adopt a more multi-channel approach to build awareness and affinity.
I love working at Speed, an agency brimming with ideas and innovation, with an obsessive focus on driving impact and making a commercial difference for the brands it supports.
WHAT DOES HOME MEAN TO YOU?
Home is the place where you strip back and focus on what really matters, with the people you love the most.
SARAH FIRTH
CREATIVE DIRECTOR
TELL US ABOUT YOUR CAREER
I was really lucky to take quite a different direction with my PR career at quite a junior age, becoming part of a creative team 4 years in. I loved it and have continued loving it 30 years on.
My passion is getting deep into audience motivation and then designing campaigns that bring that insight into the real world. I’ve worked for some of the biggest global brands: Coca Cola, Disney, Unilever and Barclays and some of the UK’s best loved: Boots, McVitie’s and Morrisons, winning awards for c ampaigns like the McVitie’s First Dunking Experiment, launching the Dove Real Women campaign and publishing the first crowd sourced track created in 24hrs for Coca Cola.
WHAT DOES HOME MEAN TO YOU?
Home is the place I never want to leave and always want to return to – a bit like the perfect beach bar, but with less sand.
NICOLA CARROLL
HEAD OF CULTURE
TELL US ABOUT YOUR CAREER
I’ve always worked in PR since leaving university. My very first agency focused on homes and interiors, where I loved working on gorgeous kitchens and bathrooms, and less so on roofing materials!
Homes has always been a passion, it’s where we feel most comfortable and spend the most time.
More recently I have taken a bigger role in focusing on the team at Speed, our culture and how we support and develop our talent, as well as continuing to nurture a portfolio of clients including Brabantia.
WHAT DOES HOME MEAN TO YOU?
Home is where my family is, whether that’s my home or my parents’ home. Both feel just like home to me.
LAUREN SALMON
SENIOR PR CONSULTANT
TELL US ABOUT YOUR CAREER
I’ve worked in PR for over 12 years now across a range of lifestyle brands including Samsung, BISSELL and most recently Brabantia. As a busy mum, life can be pretty chaotic and so I’m passionate about working with brands that not only help to create a home, but also offer convenience.
I love bringing creative concepts to life and exploring how these can be amplified to drive further impact for our clients, creating holistic campaigns that engage audiences at multiple touchpoints and encourage behaviour change.
WHAT DOES HOME MEAN TO YOU?
A safe, warm and loving place where I can enjoy time with my family, making memories and watching my boys grow.
OUR WORK
BRABANTIA
Love your laundry
HOW CAN YOU DRIVE ENGAGEMENT IN ROTARY DRYERS?
Tap into a great British obsession, the weather, to answer a si mple question – Can I dry my clothes outside today?
BUILDING WHAT CAN’T BE BOUGHT
Media reach of 685 million including Daily Telegraph and full page in the Sun and a further. Further 80 pieces of coverage in lifestyle titles Ideal Home, Living Etc and Good Housekeeping.
ATTENTION THAT LASTS
450% uplift in website traffic.
9.5% sales uplift against last year. QR code on every laundry product across Europe.
SAMSUNG
Luxe Lifestyle
HOW CAN YOU GET SAMSUNG OUT OF THE TECH PAGES AND DRIVE FAME IN LIFESTYLE AND INTERIORS MEDIA?
Leading European PR strategy for Samsung, we led six product la unches across eight countries, creating full strategic and creative toolkits with tailored angles for every market.
BUILDING WHAT CAN’T BE BOUGHT
70 pieces of coverage including The Independent, The Sun, Daily Star and BBC London. 90% featuring branded campaign video
ATTENTION THAT LASTS
Google search increased 67% compared to the previous month. Uplift in subscription sign ups.
ANKER & EUFY
Bringing tech to life
HOW CAN YOU SUCCESSFULLY LAUNCH TECH PRODUCTS ACROSS EUROPE WHILE DRIVING SALES ACROSS ALL MARKETS?
We developed influencer ecosystems for the Anker and eufy brand s to support new product launches in robot vacuums, smart doorbells and battery chargers through authentic reviews and ‘day in the life’ content.
BUILDING WHAT CAN’T BE BOUGHT
The campaign ran for three months generating 528k impressions, 2,000+ comments and 1,900+ swipe ups.
ATTENTION THAT LASTS
15% increase in sales YoY across all key regions.
MEET SOME OF OUR CLIENTS
WHAT DOES SPEED’S CLIENTS SAY ABOUT THEM?
The first time we met with Speed, we were blown away by their pitch. They had totally understood our brand, and how and what we wanted to communicate, so much so that we were able to use the entire proposal as our plan for 2024.
Working with the team has been a real joy – it’s a very collaborative relationship, and the strategic understanding of our objectives and ambitions can be seen clearly in the work they are delivering – so much so that we are now working with Speed on plans to be executed across Europe.
CHARLY BIRD, MARKETING MANAGER, BRABANTIA
I have worked with Speed while at a number of different companies. I really value the team’s ability to develop strategically sound and creatively exciting campaigns that can be deployed across Europe, reflecting regional nuance. I relied on Speed to lead the integration of partner agencies across Europe, and they really supported my ambition to have one cohesive team.
JAMES SOAMES, GLOBAL MARKETING DIRECTOR, KONNECT BROADBAND
