BrandBook

Overview

These guidelines exist to maintain a professional and consistent look which reinforces our brand across the globe. Follow these guidelines to create marketing materials, internal and external communications.

Our brand is more than our logo. It is a design scheme made up of a number of core elements and guiding principles that combine to create a distinctive look and feel that is immediately recognisable as Spec Services. This guide will help to familiarise you with the core brand elements to assist you in designing and producing dynamic and powerful communications with a degree of flexibility.

Our Vision

Spec Services is a professional commercial and construction cleaning, services management company, focused on providing facility managers, builders, developers and contractors with an unmatched level of quality, understanding and exceptional service.

Founded by Katie and Mark Hale on their return from an assignment in the Caribbean, Spec began as a small, local, cleaning firm.

Together they grew the business into a multi-faceted services company delivering not only domestic but commercial, industrial and construction cleaning services to the public sector, private and broader industry.

We are proud to have set the benchmark for quality service within the cleaning industrydelivering on budget, on time and to exact specifications every time.

What is the Spec difference?

We are capable, reliable and experienced. Our innovative approach to management and supervision sets us apart in so much that we constantly check

the quality of work performed, so called 'white glove standard'. Global Experience. Local Solutions.

In order to meet our clients’ high standards, our team is rigorously selected and inducted ensuring each member is adequately trained, well-presented, wellmannered and including the completion of the relevant security assessments prior to employment.

Spec Management and Supervisor team are from diverse backgrounds and bring a huge range of qualifications and knowledge to the solutions required in the field.

It is important to Katie and Mark that Spec is an equal opportunity employer who strives to not only balance gender and ethnicity but values the contribution of its team towards becoming the

industry employer of choice. It is recognised that ‘people’ are the company’s greatest asset and competitive advantagewe are more than 'just a cleaning company' Spec has a purpose above profit, an authentic heritage of quality and client satisfaction, Environmental, Social and Governance commitments, experienced female leadership and an employee development program. Our expertise is in contract service delivery - not cleaning.

We will continue to implement new and innovative work practices in line with the changing face of the services industry and will strive to identify profitable revenue streams in line with the company’s vision.

Our team, delivering your outcome.

OUR VALUES

Solutions Focused

Solutions focused on all aspects of the business. We strive to ensure complete transparency and aspire to resolve all our client’s problems.

• We provide expert advice and collaborate in challenging circumstances to plan and then execute.

• If we don’t have the answers, we find them.

• We fix it if we fail.

• We will respond with urgency to our Client’s problems.

• We don’t put off hard conversations – we get to the heart of issues and find solutions.

• We nurture an external network of trusted experts to grow our internal knowledge.

Benchmarking Integrity

Providing a benchmark in our industry, we hold ourselves accountable to act ethically, morally and with honesty and sincerity.

• We recruit honest and reliable crew and commit to providing them a secure and positive work environment.

• We act with integrity and transparency

• We prescribe with legislative and code requirements across WHS, IR, Financial and Environment. We don’t cut corners.

• We never price gouge or take advantage in an emergency.

• We follow up our performance and deliver on time, on budget and to the scope or specifications.

• We are accountable and reliable – we always deliver.

• We set a new standard and disrupt industry norms.

Fostering Diversity

Uncompromised devotion to fostering gender and cultural equality amongst our people and business.

• We believe that differences in experience, expertise and cultural background lead to innovation and solutions.

• We fight discrimination.

• We know that age doesn’t determine talent.

• We celebrate our international community, unity and seek to understand and learn from each other.

• We believe women should have equal representation and in leadership roles and equal pay.

• We respect First Nations people and acknowledge them as the traditional owners and strive to be aware and act on issues concerning Aboriginal and Torres Strait peoples.

• We support our Crew by providing flexible work arrangements.

Building Capacity

Nurturing, educating and inspiring the future of contract service delivery. Improve capability, always.

• We encourage best practice and always seek a better way to do things. We debrief, review, track and test.

• Quality is valued over speed, but Safety is never compromised.

• We always strive to set a new benchmark for service delivery.

• We carefully scope and analyze opportunities for improvement and believe education, training and follow up is the key to building capacity.

• We future proof systems, process and approach. We ask – Will this scale?

• We believe feedback is a gift and is essential for continuous improvement.

• We believe in building capacity and capability through recruiting and developing talent.

Logo

SPEC logo was designed to represent the fingerprint. This symbolism represents uniqueness, acountability and profesionalism.

The word SPEC represents high standards of service delivery and is inspired by the following words - specification, spectacular, specialty, speficity, specializing, specific.

Clear space

Clear space is the area around the logo that must be free of any other text or visual items. We calculate the clear space around the logo using the height of the S within “spec“

8mm PRINT 25px DIGITAL

20mm PRINT 80px DIGITAL

It is important that everyone can read the words “SERVICES“. For optimal legibility, we do not use the logos smaller than indicated on the right. Wherever possible, we use larger sizes.

SPEC Services logo should be given a place of prominence on the page. The solid white or black version should be used only where the full colour logo is not an option.

When the logo needs to be in white or appear as semi-transparent watermark, the background should be dark enough providing contrast with the logo, so it can be easily read.

Portrait logo

Dont's

It is important that the appearance of the logo remains consistent.

The logo should not be misinterpreted, modified or added to.

The logo must never be reedrawn, adjusted or modified in any way. It should only be reproduced from the artwork provided.

To illustrate this point some of the more likely mistakes are shown here.

Colour Guide

Colour is one of the main identifiers of Spec Services corporate design. Please make sure to use the specific colour value.

CMYK colours should be used for print, with spot colours used only as necessary. Digital applications should use RGB, and Hex values may be used for web.

Colour guide

PRIMARY

ACCENT / SECONDARY

TEXT / SECONDARY

Photography

Spec photography and video content are thoughtfuly planned-out and strategic. The captured images should reflect our brand values, personality and Spec standards.

The photography style is minimalistic and clear-cut, with the situation in each image depicted in an authentic, assured manner with a focus on the essential. The images don’t look at all staged, and yet every single detail is meticulously composed. We set ourselves apart by using reduced colours and desaturated hues instead of colour-intensive tones.

Spec employees must wear full Spec uniform with logo visible to the camera. Make sure correct PPE is to be worn at the same time. Unless its a construction site, workers should not wear hard hats.

Shots should be strategicly planed (what action is required e.g. rinse, wipe, rub, brush, scrub, sweep, dust, remove, clear-out etc.) however feeling natural and spontanious.

Close-up action shots should be well lit and captured with out of focus background. Natural light sources ensure images have an authentic, unembellished look. We recommend to play with depth of field and light to give a more premium touch to the images.

Corporate head shots should be captured with soft day light and out of focus background.

Type

Typography is an important aspect of our brand identity. Our typographic style contributes to our distinctive aesthetic. The typography usage examples on the following pages should be followed to ensure all of our branding communications appear consistent.

The primary typefaces for Spec Services is Montserrat, suitable for long copy, formal heading and sub-headings.

Primary typeface

Century Gothic is a sans-serif typeface in the geometric style.

The design is influenced by the geometric style sans serif faces which were popular during the 1920's and 30's. Useful for headlines and general display work and for small quantities of text, particularly in advertising.

Its high readability and ease of scaling make Century Gothic a suitable typeface for printed material, such as brochures, signage and books.

HEADER SAMPLE TIATURE OCCUM

Introduction sample quam si omnitae atent omnis volum eaquia doluptae sin rerchil iquasped et, comni dit experunt eosam quassim aionsero blaborias aut pernatur?

Body text sample rerumquidio dolessi mporum veligenda quas asperum et unt qui sit que soluptiorit aut odist prorum voles remporem rem nonsequ asimperibus aut ma dolorepudant ut volut ipsaperecea quam sum inctas aut ommolup tatiis evel molesse riberro cum int, quostion por aborehenim quis vellit labor as sae venihit millor qui rerioss impori as eliquos porent laut arcipsam seribus simporrum aut iur? Ut enim ad minim veniam, laboris nisi ut aliquip ex.

Century Gothic Regular

Century Gothic Italic

Century Gothic Bold

Century Gothic Bold Italic

Web typeface

Montserrat is geometric typeface with bold optical adjustments.

Montserrat is great for creating a simple and clean-looking web design. The font has nine styles from thin to black with a true italic to each.

As a sans serif typeface, Montserrat has high readability. This font makes a great main copy of the website hierarchy.

Montserrat

Montserrat Thin

Montserrat Extra Light

Montserrat Light

Montserrat Regular

Montserrat Medium

Montserrat Semibold

Montserrat Bold

Montserrat Extra Bold

Montserrat Black

Montserrat Thin Italic

Montserrat Extra Light Italic

Montserrat Light Italic

Montserrat Regular Italic

Montserrat Medium Italic

Montserrat Semibold Italic

Montserrat Bold Italic

Montserrat Extra Bold Italic

Montserrat Black Italic

HEADER Subtitle Body

HEADER SAMPLE TIA TURE OCCUM QUAM

Introduction sample quam si omnitae atent quo omnis volum eaquia doluptae sin rerchil iquasped et, comni dit experunt eosam quassim aionsero blaborias aut pernatur?

Subtitle sample

Prevered intro weight 10 pt.

Prevered body weight 10 pt.

Body text sample rerumquidio dolessi mporum veligen quas asperum et unt qui sit que soluptiorit aut odist prorum voles remporem rem nonsequ asimperibus aut ma dolorepudant ut volut ipsaperecea quam sum inctas aut ommolup tatiis evel molesse riberro cum int, quostion porrum aborehenim quis vellit labor as sae venihit aut millor ad qui rerioss impori as eliquos porent laut arcipsam seribus simporrum aut iur?

SPEC INDIGENOUS

Spec Indigenous is focused on providing opportunities to Aboriginal and Torres Strait Islanders (ATSI) people in improving their education pathways, employment prospects and ongoing career development. Spec Indigenous is committed to empowering Indigenous ATSI people in making informed decisions about their employment and financial future and aspires to support a generation that is better educated, more engaged, and focused on professional development.

Clear space is the area around the logo that must be free of any other text or visual items. We calculate the clear space around the logo using the height of the S within “spec“

8mm PRINT 25px DIGITAL

20mm PRINT 80px DIGITAL

It is important that everyone can read the words “INDIGENOUS“. For optimal legibility, we do not use the logos smaller than indicated on the right. Wherever possible, we use larger sizes.

Colour

CMYK colours should be used for print, with spot colours used only as necessary. Digital applications should use RGB, and Hex values may be used for web.

Portrait logo

Dont's

It is important that the appearance of the logo remains consistent.

The logo should not be misinterpreted, modified or added to.

The logo must never be reedrawn, adjusted or modified in any way. It should only be reproduced from the artwork provided.

To illustrate this point some of the more likely mistakes are shown here.

Spec Services engaged Indigenous Artist Danielle Mate to create a bespoke artwork for Spec Indigenous. The artwork was inspired by the logo and heritage of Spec Services, incorporating the blue fingerprint design with references to the ocean.

The artwork is featured on SPEC uniforms, sustainably printed by Indigenous business B-PROMO; used as car decals, on the office walls and as an element in our corporate visual identity.

Business Card

Recruitment Card

Recruitment Advertisement

Social Media

Date

Dear Recipient,

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Sincerely

Your Name

Date

Dear Recipient,

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Sincerely,

Your Name

(02) 6290 6793 office@specservices.com.au www.specservices.com.au

02) 6290 6793

office@specservices.com.au | www.specservices.com.au

Acknowledgement of Country

Spec Services acknowledges the Ngunnawal people, traditional custodians of the lands where Spec Services’ office is situated.

We wish to acknowledge and respect their continuing culture and contribution they make to the life of Canberra and the region.

We also acknowledge all other First Nations Peoples on whose land we gather.