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News and Information for the Speaking Community by SpeakerMatch
An Impressive 15-Second Commercial Can be Your Most Influential Networking Ally By Tony Rubleski
“So the only way to influence the other fellow is to talk about what he wants and show him how to get it.” “Send me an e-mail, text, tweet, note via LinkedIn or message on Facebook,” are common sayings in the digital age. Your ability to persuade and influence others with your ideas, goals and passion is one of the most important skills to master.
Success to me is pursuing your passion or inner genius and finding a way to get paid for it. If you have great ideas and end up broke, not only does your idea serve few, if anyone, it also handicaps you at the same time. The pursuit of success is never a solo journey. Your ability to persuade others is a central building block, but even more important is the ability to attract quality people along the way.
While you may have the greatest product, service, book, speech or idea, if you can’t connect with others quickly, you’re in trouble. And three big challenges that we all must deal with as it relates to face-to-face communications in the Internet age are:
In the last 12 months, the key distinction that I’ve learned and spent much more time on is the ability to network your way to people versus cold marketing. Yes, a flash of the obvious for some of you, but let me explain in greater detail.
-Dale Carnegie
Y Shortened attention spans. Y Heavy reliance on digital communication versus talking or meeting with each other.
Y Standing out and being memorable.
The cost of cold marketing continues to escalate and reaching people is even more challenging. I’m not saying to stop your prospecting efforts. I still use and teach clients many proven direct response lead generation and follow-up strategies; however, I am suggesting that continued on page 12
Tip of the Month A great application teaser can really set you apart. Visit speakermatch. com/tips for some examples.
News
Vol. 1, Issue 11 • June 2010 • $24.95
You Should Know
Planners are Seeking LOCAL Speakers
It’s no surprise that meeting planners want to save money and get the most they can for their budget. So when they begin a search for speakers, they think local. We’ve got some great local tools to help both speakers and meeting planners. Did you know that we have local pages to highlight you even more? Our pages at speakermatch.com/local have listings by city and state optimized for search engines. If you prefer to work locally, adding your city to the new META TAG area of your profile will also improve your chances of being found. We’re currently looking into getting speaker profiles listed in Google Places (for local searches). If you know you’re going to be speaking in another city, don’t forget to search for other events in that area before you go. You can let the meeting planner know you’ll be in the area and won’t incur travel expenses, which might make you an even bigger draw. ~ BC
What’s Inside
2 Oh No, Not Dr. X!. . . . . . . . . . . . . . . . . . . 2 Upcoming Teleseminars.. . . . . . . . . . . . 3 Letter from the Editor.. . . . . . . . . . . . . .
Maximize Your Prospecting Efforts with Networking Know-How.. . . . . .
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Overcoming the 6 Most Common Obstacles to Your Success.. . . . . . . . . .
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6 Quick and Easy Ways to Sharpen Your Edge.. . . . . . . . . . . . . . . .
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www.speakermatch.com
Why Other Industries are the Best Teachers. . . . . . . . . . . . . . . . . . .
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Getting the Most From Your Established Connections. . . . . . . . . . .
8 LinkedIn Forum.. . . . . . . . . . . . . . . . . . . . 9 Use Your Scooby Ears to Create Solid Business Relationships Through Problem Solving.. . . . . . . . .
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