Branding Guide

Salt Palace Convention Center

Event Branding Guide

Open minds and big thinking find the ideal environment to imagine what’s next in the Salt Palace Convention Center. We provide the perfect backdrop for events of all sizes - from intimate meetings to full-facility conventions.

Our goal is to help you create your dream event and make this space your own. This branding guide serves as a resource to help you envision the possibilities and bring your event to life.

Disclaimer Branding is limited to rented spaces only, additional branding opportunities in other areas of the building may be available at the discretion of your event manager. We strive to keep the information in the guide as accurate and up to date as possible, however, no warranties, expressed or implied, are made. Event organizers are responsible for taking their own measurements and inspecting branding locations. Pricing is subject to change. Please refer to our Policies and Procedures for the most current details.

While we have outlined key brandable areas, the possibilities are endless. If you have a vision beyond what is presented in this guide, consult with your event manager to explore additional branding opportunities.

Table of Contents Overview Disclaimer Brandable Areas

2 3 5

East Tower Exterior East Entrance South Entrance East Corridor 55 Corridor Upper Mezzanine Lower Mezzanine West Lobby West Exterior East Tower Lighting Wi-Fi Branding Sustainability Branding Guidelines Pricing Contact Us

6 8 11 14 16 18 20 22 24 26 27 29 30 31 33

300 WEST 86'-6" 27'

200 WEST

5

DN

F

B

C

DN

DN

E

DN DN

ROOM 355 DN

UP

DN DN

A

DN

DN

DN

4

LEVEL 3 ROOM 260 B

3

DN

DN

DN

DN DN

DN

DN

DN

UP

UP UP

DN

DN

DN

UP

UP

UP

LEVEL 2

B

58'

UP

UP

UP

UP

C

A ELEVATOR P3

UP

C

DN

DN

B

WA LL

SOUTH TEMPLE

UP

UP

UP

DN

DN

DN

DN

DN

AIR

UP

A

A DN

B

F

ET CK

C

UP to 255

ROOM 254

LL WA ET AIR CK PO

D

E

WOMEN

PO

37'-6"

E

UP

C

D ROOM 255

UP

B

DN to 155

UP

UP UP

A

UP

1

MEN

DN

ROOM 155

UP

F

DN

E

UP

D

DN

7

UP

8

DN

9

ROOM 257 A

DN

10

DN DN

11

ROOM 257 B

UP

286'-2"

290'-2"

200 WEST

200 WEST

ROOM 258

SOUTH TEMPLE

2 6

ROOM 260 A

ROOM 259

200 WEST

200 WEST

SOUTH TEMPLE

D

DN

DN

DN

100 SOUTH

W

WOMENS RESTROOM

48'

MENS RESTROOM

68'

AIRWALL POCKET

HYATT REGENCY HOTEL

BALLROOM

AIRWALL POCKET

#1

REF. oven

#2

oven

h.r. office

CAGE

G

E

C

A

B

E

ROOM 252

AB

AIRWALL

AIRWALL

D

E

AIRWALL AIRWALL

A

AIRWALL

ROOM 253

REF.

C

F

C

F

AIRWALL POCKET

AIRWALL POCKET

AIRWALL POCKET

AIRWALL POCKET

B

A 53 E

pot & pans

#3

FREEZER

#4

REF.

#5

REF.

FREEZER

dishs

EAST REGISTRATION

MENS LOCKER ROOM

UFS OFFICE

REF.

CAGE

REF.

CAGE

REF.

CHECKERBOARD ROOM

FREEZER

dish washer

PSAV open storage

REF.

WFS REF.

GREEN ROOM

A

B

REF.

janitor closet

linen

GAS METER RAMP

I

CAGE

CAGE

D

AIRWALL

54'

AIRWALL POCKET

CAGE

A

food storage

prep area

GAS METER

AIRWALL

AIRWALL AIRWALL

AIRWALL POCKET

ROOM 251

ROOM 250

AIRWALL

AIRWALL AIRWALL

G

A 53 T

kitchen UFS OFFICE

D E F

CAGE

CHEF OFFICE

oven oven

A B C

AIRWALL

B

AIRWALL

D

AIRWALL

F

G

AIRWALL

H

AIRWALL

J

D E F

AIRWALL

AIRWALL

AIRWALL

AIRWALL

A B C

45'-6"

ROOM 151

ROOM 150

UFS PREP AREA dish storage

WEST TEMPLE STREET LEVEL 1

EAST ENTRANCE

WOMENS LOCKER ROOM

WEST TEMPLE STREET LEVEL 2

Modified June 2023

5

East Tower Exterior

6

East Tower Exterior

7

East Entrance

8

EAST REGISTRATION

CHECKERBOARD ROOM

RESTROOMS

EAST ENTRANCE

WEST TEMPLE

East Entrance

9

EAST ENTRANCE

East Entrance

10

South Entrance 11

South Entrance 12

Hyatt Regency

E

Grand Ballroom

D

E

Hyatt Regency

D

Grand Ballroom

South Entrance

13

East Corridor

14

East Corridor 15

C

B

ROOM 150

A

ROOM 151

55 Corridor

16

DN

DN

UP DN

UP

UP

UP

DN

DN

DN to 155

DN

D

DN

MEN

D

E

DN

DN

DN

DN

DN

DN

DN

Encore

Room 355

Room 255 DN

Encore

Encore DN DN

UP

DN

DN

DN

DN

UP

WOMEN UP

UP to 255

A

A

B

UP UP UP

UP

UP

UP

17 DN

DN

DN

55 Corridor

Upper Mezzanine 18

ROOM 260 B

ROOM 260 A

ROOM 259

ROOM 258

ROOM 257 B

ROOM 257 A

Upper Mezzanine

19

Lower Mezzanine 20

EMS

Consessions

Upper Mez

Lower Mezzanine

21

West Lobby 22

West Lobby

23

West Exterior

24

West Exterior

25

East Tower Lighting

Pricing and Guidelines

Tower lighting is a great way to make your event shine, drawing attention throughout the night and enhancing your event branding.

• The tower can be lit in any solid RGB color of your choice, with only one color displayed at a time.

• Reservations are required in advance.

• Lighting runs from sunset to sunrise each booked day.

• All color requests must be approved in advance.

$500 per day

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Wi-Fi Branding We prioritize delivering a high-quality Wi-Fi experience to our meeting planners, exhibitors and guests. To enhance connectivity during your event, we offer a customizable splash page that can be added to our Wireless Hotspot, Limited, or Buyout services.

Wi-Fi Splash Page Rates Advanced Rate: $350 (available up to 10 days before event move-in begins) Standard Rate: $450 (applies to requests made within 10 days of event move-in) Please note: A wireless hotspot, limited buyout, or buyout must be purchased in order to utilize a Splash page. Rates can be found in our Event Technology Services document.

Splash Page Benefits • Brand Engagement: A splash page can showcase your brand, provide event information, and engage attendees with contests, ads, or exclusive content.

• Security and Control: A splash page can include terms of service, ensuring users accept your conditions. Additionally, it controls the number of users, helping to manage bandwidth and enhance security.

• Sponsor Visibility: It provides a platform for event sponsors to reach the audience, increasing brand recognition and offering promotional opportunities.

For more information or to request a Wi-Fi splash page, please work with your event manager or reach out to our Event Technology Team.

Event Technology Services Department (385) 468 - 2229 itsupport@saltpalace.com

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Splash Page Details Background Images • Features up to 7 high-resolution background images of your choice or select one from our available photos (only partially visible on tablets and smartphones).

• Background images can run as a slideshow.

• Recommended size image: 1920 x 1080 pixels.

Login/Password • A password is optional.

• After guests connect to the splash page, we can redirect them to any website (usually the event site or a sponsor’s website).

• Guests are required to log in through the splash page 1-2 times a day (every 8 hours). This time frame can be customized for desired exposure.

Mobile Version

Logos/Graphics • Logos and Graphics will be set in the center of the splash page (usually event or sponsor logos).

• Recommended size: 200 to 400 pixels wide.

• All text in the center column can be customized.

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Sustainability The Salt Palace Convention Center and our hospitality partners strive to create a sustainable event destination. We can only be successful in achieving our sustainability goals through partnerships with our event clients.

Here, you will find recommended materials to help keep your event sustainable.

Recommended Materials

Sustainable Practices

Paper based sign boards are great for signage as they can be recycled. For signage materials that cannot be recycled, we encourage the use of materials that incorporate recycled content, including sintra, fabric, and vinyl.

While materials made from recycled content may not always be recyclable, they provide a more sustainable alternative to virgin materials.

Additionally, we recommend using non-toxic, water-based inks whenever possible to minimize environmental impact.

When planning your signage, consult with your printer or decorator to explore available options for recycled content and eco-friendly printing solutions.

• Reuse signage as often as possible: Avoid putting dates, locations, and logos on signs so they can easily be reused. If storage is a concern, 6mm sintra will hold up to travel and storage.

• Go digital: Use digital screens and projectors for signage and logos. Use chalkboards or whiteboards for casual and short-term use or consider using an app for maps, schedules, and sponsor information.

• Post volunteers in place of signage to provide directions and information.

• Require exhibitors to pack out what they pack in.

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Branding Guidelines Approved Materials Approved materials may still cause damage and could result in additional fees. Please use caution and follow all guidelines to prevent any potential charges.

Cleaning Before move-in, we provide a clean space at no charge. During move-in and the event, maintenance related to setup is billed at prevailing labor rates. After move-out, final cleaning is charged at the same rate, with any extraordinary cleaning costs billed as needed.

Damage Damages of any kind should be promptly reported to the Event Manager. Lessee is responsible for any damages to the building, furnishings or equipment. Lessee and its contractors are invited to inspect the facility prior to move-in and following move-out, accompanied by a representative of facility management.

Helium Balloons Helium balloons are authorized to be attached to permanent displays or structures. Check with your Event Manager or reference our Policies and Procedures Guide on restrictions.

Signs & Banners In order to maintain an orderly event setting, advertising or other messages must be pre-approved by the facility before being installed by the event or individual exhibitors. Please see the Policies and Procedures Guide for additional details.

Decals & Stickers Adhesive-backed decals and stickers may not be distributed anywhere on the premises.

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Pricing Interior Signage Options Blanket Branding Rights: Secure the rights to brand facility structures in proximity to your event space at $0.05 per square foot of the total licensed area.

Temporary Signage Branding: Install temporary signage at $4.00 per square foot.

Exterior Locations Columns in South Bus Turn-out: East Tower and Doors: East Tower Doors: East Registration Windows: South Tower: West Lobby Windows: West Lobby Doors:

$2,250.00 flat fee ($125 each/18 total) $7,500.00 flat fee $3,300.00 flat fee ($150 each/22 total) $4,000.00 flat fee $3,000.00 flat fee $2,500.00 flat fee $900.00 flat fee ($150 each/6 total)

Please note: Exterior Location costs are specific to the locations mentioned and are separate from our Interior Signage costs.

Guidelines and Approvals Interior Branding: Applicable to signage affixed to the building facing internal lobby areas.

Exterior Branding: Applicable to signage affixed to the exterior, subject to city approval.

Free-standing signage located within the facility that provides wayfinding is free of charge and is subject to Fire Marshal approval.

Please note: Wayfinding Signage refers to directional and informational signs that help guide attendees through a venue, ensuring they can easily navigate to key locations such as meeting rooms, exhibit halls, restrooms, and exits.

Wayfinding Signage Size Restrictions: Wayfinding Signage cannot be larger than sizes listed below.

Free-standing signage: 1 meter x 8 ft Easel signage: 22 in x 28 in Please consult your event manager to inquire about larger signage.

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General Terms All branding and signage locations are subject to management approval.

Requests for signage approval must be made no more than 30 days from the initial contracted day.

Signage installation and removal should be scheduled within contract days or as directed by Facility Management.

Prices are reviewed annually and are subject to change.

For inquiries about the branding guidelines or to discuss unique branding needs, please reach out to your event manager or our event management team.

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Contact Us If you have any further questions, please contact your event manager or reach out to one of our event managers from our website.

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