You must have read about the lucrative mobile apps’ success stories of startups. They succeeded in attracting a good portion of 4.68 billion mobile users towards their mobile app. The avenues of this flourishing industry are open to all but not all entrepreneurs are able to reap them. The stories and facts seem glittery but not for all. No matter what is the size of users and the number of successful businesses, the journey of some businesses has been drastic. Its been found out through research that within three days of launching, an average mobile app loses 77% of daily active users.