Women With Know How

TM

A Second Chance to Make

Life

Better

From the publisher Dear Readers, Dear Readers.

Happy New Year!

I know 2010 is going to be a fabulous year!

I hope you enjoy the article about Women With Know How! Many exciting things are taking place this year.

Mimi Zelman Publisher

We have added two account executives to our team, Karyn Beach and Margo Lord who are both incredible women!

January 2010 | The premier women’s business resource guide

We are excited to have them on board!

Also, later this month, we are launching our on line store, with items that say “I am a Women With Know How”.

Elite is also launching this month.

If you are a professional women who really wants to take your business to the next level, please register on our website to attend our dinner meeting January 19 at Villa Antonio’s, South Blvd. location, beginning at 5:30.

Last, but not least, I want to thank you all for all your support as we start our third year, without you, none of this would have been possible.

Mimi Zelman Thank you,

Mimi Zelman, Publisher

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Contents 4

PROFESSIONAL SPOTLIGHT

Kim Hughes 704Events.com

For more advertising information call Mimi at 704-491-1207 or email her at: mimi@womenwithknowhow.com Copyright ©2010

6 But Wait There’s More! (Part 2) 10 No, Not New Year’s Resolutions

Set Reasonable Goals for a Healthy Professional Future

12

A Second Chance to Make Life Better

16 18

New Year, New Hair!

Easy

Ways to Organize Your Workspace

20 Finding Your Inner Artist 22 Making Your New Year’s Resolutions Stick!

26 YJanuary our Personal Forcast is the Time to be Visionary 28 Smart Print Buying Saves You Money

32 Simple Swaps For

January 2010 | The premier women’s business resource guide

Serving Charlotte and Charleston Publisher/President Mimi L. Zelman mimi@womenwithknowhow.com Vice President Sales & Marketing Lea Ann Meech lmeech@womenwithknowhow.com Creative Director, Graphic Design SPARK Publications Fabi@SPARKpublications.om Copy Editor Cristina Cassidy Sales Representatives Karyn Beach Karyn@womenwithknowhow.com Kim Hughes kim@womenwithknowhow.com Margo Lord Margo@womenwithknowhow.com Contributing Writers Dawn Leitner of Couch You 2Lead Janet Anderson of Anderson PC Training Kim Hughes of Women With Know How Charleston Contact Mimi Zelman 704-491-1207 mimi@womenwithknowhow.com

a Healthier You

Cover photography: by Episode XI Studios, LLC

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Professional Spotlight

Kim Hughes 704Events.com

By Cristina Cassidy

January 2010 | The premier women’s business resource guide

How long have you been in Charlotte and what attracted you to the city?

I have been in Charlotte for six years. My father passed away in 2000, and I instantly learned how short life is and there is no time to waste if you are unhappy and I was dispirited in Milwaukee. I loved sports, being creative and thinking outside the box, and I always had a fascination with living in the south and Charlotte encompassed everything I wanted for myself. In June of 2003, two weeks after my decision to move, I took my best friend, Tara, with me to Charlotte to find an apartment and to enrolled at UNCC July of 2003.

How did you get involved with 704events.com and why?

Ever find yourself in divine intervention? I was at a

Kim Hughes 704Events.com

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2010 will be an exciting year; what is in store for 704events.com?

Wow, 2010 is THE year for 704events.com! There is a newly redesigned website coming out in the first quarter of 2010, we have some strong partnerships on the negotiating table, I am working with local venues and individuals to create my own events in spring, a clothing line is at the beginning stages of creation, and I will become the owner of 704events.com!

What’s been the most gratifying aspect of running 704events.com?

Being a source for people to get connected with events in the community is definitely the most gratifying aspect. A few people have told me that 704events.com has completely changed their lives because they feel a purpose to get involved in the community and are not scared to go out and try new things alone. I have never made it a secret that my first two years were rough. I moved here knowing no one and having no friends or family here. I spent many nights at home crying because I was lonely and thought I made a massive mistake in my nearly cross country transition.

Once I got over myself, things started falling into place and I can proudly say it’s the best decision I have ever made!

You are also a vital part of Women With Know How; what is it you do for the organization?

I am currently the lead writer for the Women With Know How eMagazine; feature articles I also am a sales executive for the eMagazine and directory.

What prompted you to come on board for WWKH? The concept sold it self to me. Mimi has been a great friend, mentor, and partner since we met and the ideals behind Women With Know

How are right on par with mine. I completely understand the importance of branding yourself fully and live my business life on partnerships and strong business relations.

Plus, both Women With Know How and 704events.com are careers that I have that help people succeed and grow their businesses – How many people can say that?!

What are your goals and wishes for the New Year?

My goals are to create balance with personal life, my health and fitness and to get completely out of debt!

Professionally, my goals are to master time management and take Women With Know How and 704events.com to a new level of awareness in the Charlotte community. Both businesses are a necessity for people to know about.

What advice would you have for young professional women starting out?

Set goals and stick to them, modify them when needed, and never lose sight of them.

Network and get connected with professionals and take it a step further than collecting business cards – Get to know people, become a connection point or a referral source for your contacts and clients, and NEVER think you are disadvantaged because of your age or lack of experience.

January 2010 | The premier women’s business resource guide

friend’s birthday party and my friend’s sorority sister’s sister-in-law was visiting from Las Vegas. We got into a conversation about 702events.com, which she was starting in Las Vegas and she asked me if she would bring 704events.com to Charlotte, would I work it with her - The rest is history! I joined because of my passion behind the mission in the website to connect locals with events and help businesses promote their events on a large scale. I pledged when I signed on that I would do all I can so new movers and transplants to Charlotte wouldn’t feel like I did when I moved here, and also for long-time locals to be fully involved with the new flavor coming to Charlotte. I wish for all residents in the 704 enjoy the offerings our community gives us!

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Communication

by Janet Anderson Anderson PC Training

January 2010 | The premier women’s business resource guide

Part Two

6

of a Two-Part Series Introducing You to Office 2007 Features

But Wait,

There’s MORE!

Using the Quick Access Toolbar For those of you who have modified your toolbars to suit your tastes, you are probably bummed that you cannot

I would encourage you to take your time to learn to use it [this version] efficiently and effectively. modify the ribbons. Not to worry, there is a Quick Access Toolbar where you can add buttons, groups and even launch dialog boxes, too. It is located above the tabs (you can move it below the ribbon as well.) As a default you are given the save, undo and redo buttons. To quickly add common buttons to it, you can click on the down arrow to the right of the bar. From the menu of choices you can click on any you want to add. For example, the open, save, e-mail, quick print are a few of them. If the one you want is not listed there, you can choose all commands from the bottom of that menu.

There you will find a huge list of choices to add to your toolbar.

Click that, with the left mouse button, and the button you right clicked on will appear on your Quick Access Toolbar.

But wait, there’s more!

If you want a whole group to be accessible from your QAT, (Quick Access Toolbar), you simply RIGHT CLICK on the bar that contains the name of the group. For example, right click on the word FONT and choose ‘Add to Quick Access Toolbar’. Now when you click on the button that represents that group you will see the whole group of buttons available to you. WOO HOO! But wait, there’s more!

RIGHT CLICK on the launcher button – remember the button that will launch additional information from a dialog box? Choose the ‘Add to Quick Access Toolbar’ from that menu. Voila, when you click on the button representing launcher button, the dialog window appears.

Pretty cool, right?

Even More Ribbons with Contextual Tabs One more important change in the use of 2007 is when But wait, there’s more! you insert an object, for If the button you want is on example, a table, you will a ribbon currently, but you be provided one to four want to make it handier for contextual tabs. These tabs you, you can simply RIGHT contain ribbons of choices CLICK with your mouse, which that are applicable to ONLY produces a menu. The very the object you are in. When first choice on the menu, says, you click away from the table ‘Add to Quick Access Toolbar’. the tabs disappear. In other

January 2010 | The premier women’s business resource guide

Last month, I began telling you about some of the wonderful features of Office 2007. In December you found out where the options you are used to seeing on the File menu are, and you were introduced to the tabs and ribbons. Two more areas of discussion will help you to work better in Office 2007.

The Quick Access Toolbar – the only one you can add and remove commands, and contextual tabs – additional tabs with ribbons that are specific to an object added to your file.

7

words, they are there when you need them. Remember when you inserted a picture and you got the picture toolbar in 2003?

January 2010 | The premier women’s business resource guide

Ultimate Help Microsoft has created a wonderful tool when you

screens you will see what looks like 2003 Word screen.

By pointing to ANYTHING, you will see an instructional tag that will tell you where that command is in 2007.

But wait, there’s more!

When you click on the button or command, the screen fades into the 2007 screen and highlights the location of the command you choose. It doesn’t matter if it is a button like Bold, or a sub-command like Tools/Options/View tab.

To return to the 2003 screen you simply click anywhere on the screen. Share this with everyone you know who are struggling with 2007.

I have covered the biggest and obvious changes in the Office 2007. I hope that you would agree that the design may be puzzling at first, but when you get to using it, you will realize it is a great design for efficiency and formatting.

Obviously, I can’t cover everything about this version, but I would encourage you to take your time to learn to use it efficiently and effectively.

But wait...that’s right, there’s MORE! Office 2010 is launching soon.

MORE

susie sheftel designs 843•330•9551 www.susieart.com susie@susieart.com

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get stuck and cannot find a command in 2007. Type in the help search bar ‘2003 vs 2007’. This should garner a choice called ‘Interactive Word 2003 to Word 2007 command reference guide’ – If you were in Excel it would show you Excel; after a few more

Janet Anderson Anderson PC Training 980-438-2066 www.AndersonPCTraining.com

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9

Straight Talk

By Robyn Crigger, CEO Compass Career Management Solutions-Oi Partners Inc.

No,

Not New Year’s

November January 2010 2009| The | The premier premier women’s women’s business business resource resource guide guide

Resolutions

10

Set Reasonable Goals for a Healthy Professional Future

In our current national situation, many companies are looking to Americans to bail them out. But what happens when we individuals are in a financial pit? Some may have received stimulus money or unemployment, but all Americans will eventually be paying that debt.

Like an annual physical, how healthy is your career and/or business? Are you financially healthy? What do you need to do to stay that way?

Help in Setting Your Goals There are some credible financial counselors as well as professional counselors, who can assist you in managing your finances better and build up your career skills and portfolio.

This will take some time and effort on your part, but this would mean investing in your future – and YOU ARE WORTH IT!!!

Taking Inventory Examine what has happened with your career and personal status over this past year. Did you take any business classes or get in Taking Charge a habit of saving $25 or It is time for us to take charge more per week? How can of our own situations and you improve your status future careers. We could as an employee? Talk to whine and complain about your employer and ask for our tough lives, but I believe suggestions on ways to our women workforce can move up the ladder. Do you take a more responsible participate in any professional approach. Let’s learn from organizations? This can others. How can we avoid strengthen your network such catastrophes, and keep and grow you professionally. our professional futures Does your employer provide healthy? training? Make a point of showing an interest in this.

We need a focused, solid Take any new ideas to help plan to keep our careers and/ improve your efforts at work. or businesses on a proactive Demonstrate your willingness path. How are you and your to take reasonable risks that work performance doing? will benefit your employer.

Board of Advisors Develop your own “Board of Advisors” to include people in industries who are not competitors, but who can provide fresh perspectives and ideas. Exchange ideas or combine efforts to stir activity.

Listen to expert, professional speakers, who could enlighten and inform you in expanding your capabilities and experiences. Always set yourself some new professional goals and make a sincere effort to attain them, which will help you to grow.

With a reasonable list of goals in hand, you can move your business towards a healthy professional future.

Here’s wishing you a Happy and Prosperous New Year!

MORE Robyn Crigger, CEO of Compass Career Management Solutions/OI Partners.

704-849-2500 rcrigger@compasscareer.com www.compasscareer.com

January 2010 | The premier women’s business resource guide

Keeping Your Business Healthy in Tough Times If this current economic situation has taught us anything, it is to stay better informed and to keep our professional lives healthy. For so long we have depended on our employers to “take care of us,” but as we have seen, companies are struggling to take care of themselves! Instead, we need to be much more responsible for our future careers.

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January 2010 | The premier women’s business resource guide

By Kimberly K. Hughes

12

Better A Second Chance to Make

Life

soon as possible. For Mimi, it was an opportunity to do something more. She knew she never wanted to work for someone else ever again; she wanted to be her own boss. She also wanted to create something that she knew the Charlotte area community needed and something that she had an extreme passion for that was empowering, positive, and that she could believe in with her heart and soul.

After speaking with several

A Movement Begins The first year was a tough one for Women With Know How, as most businesses incur difficulties in their inaugural year. There were no statistics, guides, or examples to show potential clients what the finished product would look like or what the potential success could be. The initial team behind Women With Know did not share the same vision as Mimi’s, which led her to do most of the grunt work herself. These factors

In Women With Know How’s second year, the company continued to improve in both client base and exposure/awareness.

How what it has evolved into today. Throughout this issue you will learn more about the ideals, goals, and the motivation behind Women With Know How. We open our hearts to you and thank you for your acceptance, support, and your passion for Mimi’s vision!

The Beginnings of an Empire In 2006, Mimi Zelman lost her job with an advertising publication. To many people, it would have been devastating and would have forced them to find a job as

confidantes, she received the support and positive feedback that she needed to begin a movement that has proven it can change the way that Charlottean businesswomen do business.

You now know this dream as Women With Know How. Mimi credits MBPW (www. mbpw.org/”Metropolitan Business & Professional Woman) members for her initial idea to create Women With Know How, as its members were the catalyst for her to create a resource guide for women in business in the Charlotte area.

contributed to the Women With Know How Resource Guide coming out much later than expected. Mimi committed to herself and to her clients that she would not print something that she was not proud of or something that was under 50 pages. The quality of the resource guide has never and will never be compromised.

In Women With Know How’s second year, the company continued to improve in both client base and exposure/ awareness but the economy (or ‘e’ word as I have called

January 2010 | The premier women’s business resource guide

Two “Women With Know How” Combine Their Talents to Help Women Excel Women With Know How’s mission has always been clear - to connect women with other women in business to form relationships, while helping to brand and grow women’s businesses. It’s a simple vision with a personal touch, but what you may not know are the women behind the scenes who make Women With Know

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it in past issues) has proven to be a hurdle. Business professionals are scared and have cut back on marketing and advertising to reduce their bottom line. “Branding is always key,” states Mimi. “No matter what the economy is doing, you must advertise. Advertising and marketing should never be something that should be cut from the bottom line. If you

expertise and wisdom.

Readership has soared and the open rate of the email campaigns to promote the eMagazine can only be described as remarkable.

As 2010 arrives and the third year of Women With Know How is just around the corner, the goals for this year are clear - to make Women With Know How a household

January 2010 | The premier women’s business resource guide

Mimi and I have a strong balance between us and we are taking steps to do things the right way.

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don’t advertise, people will forget about you or think you have gone out of business.“ What has truly taken Women With Know How to the next level is the eMagazine. In the past year, a transformation has taken place before our eyes and the difference between the first issue and the issue you see before you today is nothing short of astounding. The eMagazine was introduced to give readers another means to brand, market, showcase, and advertise their business while giving readers material, tips, and information to grow personally, professionally, spiritually and emotionally, directly from client’s

name and make a strong entrance in smaller outlying cities of the Charlotte, North Carolina, area while continuing to grow clients businesses. States Mimi, “Women With Know How is not just about selling our clients and gaining a profit, only to speak with them upon renewal; it is truly the love, support, and care that we have for our clients. It is about growing each others businesses, as well as growing our inner selves.”

Over the past three years, Mimi has learned several lessons, the most important being, the kind of people she surrounds herself with.

According to Mimi, “The

most valuable lesson in starting a business for me has been placing people on my team that have the same goals and aspirations.

Otherwise, I would have failed.”

The Emergence of a New Star and a Guiding Light Three years ago, Lea Ann Meech and Mimi Zelman were introduced at a networking function and an immediate chemistry was felt between them in their business ideals and goals for wanting to help women succeed in business.

Their conversations over the years brought them closer, and eventually conversations turned into forming a networking group.

Both had experienced frustrations about the process of networking that was going on in the city, especially regarding price, local relationships and connections, giving back locally, and the need to be surrounded by women with the same ideals and motivation for success.

Women With Know How is proud to announce that Lea Ann Meech is the Vice President of Sales and Marketing, and together, Lea Ann and Mimi and their vision has become a true reality – Women With Know How Elite.

Elite’s mission is straightforward - to become the best, most distinguished and classic networking group of professional businesswomen who collectively and strategically dedicate themselves to personal and business development.

Besides networking, Elite will offer more than business connections. There will be a member forum on www. womenwithknowhow.com to

seek advice, group coaching, mentoring, the ability to connect with fellow women business professionals, and the opportunity to give and receive exclusive discounts on products and services.

The Road Travelled…

Together The future is never too far away to set goals or to dream, and Mimi and Lea Ann are ramping up to take Women With Know How further than Charlotte, but not before Charlotte has an intense base of followers. Charlotte will be its number one focus, followed by expanding and spreading to other sections of the country. This will include the development of Charleston, South Carolina, once a successful system is firmly in place. “We are not rushing,” says Lea Ann. “We are doing things with intention and purpose. Mimi and I have a strong balance between us and we are taking careful steps to do things the right way.”

Their character, will, and determination are strong, but Mimi and Lea Ann offer more – their compassion to help women develop to become what we all have inside of us. “I have had a second chance at life and I want people to learn how important every moment is,” says Lea Ann. “Life is only a vapor and we need to be

in the now. We need to be present in life!” Adds Mimi, “I couldn’t agree more! I want to create a legacy and I want to make an impact in Charlotte and beyond and I want to leave things better than when I found it.”

Mimi and Lea Ann are committed to breathing new life into Charlotte, beyond the business world. In a time where time is almost a hindrance, they are making the most of their time to give back and make everyone around them stronger.

Having had careers prior to Women With Know How, both Mimi and Lea Ann are creating a second chance for themselves to create something that is bigger than any one person. They are creating a movement of true love, acceptance, understanding and support for women.

An Attitude of Gratitude On behalf of everyone at Women With Know How, I want to thank everyone for their readership, their support for and trust in our organization. We do what we do for our clients and our community. No matter the trials and tribulations, it is you, our clients, partners, and friends who are our support system and who make each and every day a journey of passion and excitement!

January 2010 | The premier women’s business resource guide

Elite: The Difference in Business and Personal Growth Elite will be a monthly networking and membership organization that will meet on the third Tuesday of every month at Villa Antonio’s on South Blvd. The kickoff event will be on January 19th, 2010. Elite is different than other networking organizations because it will truly be about being each other’s billboards for our businesses, an extended sales force of professional women, if you will. After attending dozens of different networking groups, meetings and organizations, Mimi and Lea Ann are confident that they are bringing the best assets of all organizations into one group: education, personal growth, quality relationships, and making the organization “all about we” not “all about me”!

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A d v e r t o r i a l

January 2010 | The premier women’s business resource guide

Hair Products

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New Year

New Hair!

Alan Daniel Salon

A d v e r t o r i a l

contemplated changing your hairstyle, color, length? The beginning of the year is the perfect time to start.

Alan Daniels Salon’s stylists are creative, and prepared to design your custom look.

Stylists take great care in listening to your desire for change; provide comparable suggestions; offer visual similarities, customize colors, and consultations of satisfaction.

Pictures can be helpful in achieving your own look - feel free to bring them in. Features are different in pictures, and will have their own look, but with customizing your facial look a good close similarity can be the result.

Sometimes we think one color or style will suit us, but after careful discussion and in depth consultation, other options may be more

suitable. The premium and luxury products used at ADS provide ongoing care, deep conditioning and lasting color maintenance.

We recommend that the same products be used in between salon visits to give you the best look, continuously.

are not an ADS client, come in and experience customer service and satisfaction at all levels.

We are about to celebrate our 10-year anniversary.

The year 2010 marks a milestone for us and we want to thank the people who have made us successful. In the months to come, we will be detailing our plans for celebrating and hope you can join us in recognizing the progress we have, and will be making to serve you and the community.

Alan Daniels clients receive one-on-one service, are made to feel as the true ‘valuable person’ they are and receive complimentary cordial service during their visit. If you are already an ADS client, you have come to expect the best and will always receive the level of Call Alan Daniels Salon and service that is above and speak with a professional beyond for our clients. If you stylist today.

January 2010 | The premier women’s business resource guide

Have you

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Organization

Family Features

Easy Ways to

January 2010 | The premier women’s business resource guide

Organize Your Workspace

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Whether you have a home office or just a small corner that serves as the family work station, keeping it organized is key to getting things done.

These simple tips will help clear out the clutter and make the most of your space.

Wireless Charging Station. To tame the cords needed to charge up electronic devices, go wireless instead.

Powermat helps eliminate dead batteries, constant plugging/unplugging, loss of chargers and tangled wires. With real-time wireless charging for phones, games, music players and other popular electronic devices, Powermat allows users to charge multiple devices simultaneously, charging as fast as or faster than the

Cut Cord Clutter.

There’s nothing like a tangle of electrical cords to make an area seem even more cluttered.

device’s charger. It senses when the device is fully charged, and stops sending power so that it not only saves energy, but protects from overcharging.

- $39.99 for receivers. Visit www.powermat.com for more information.

Go Vertical. Why spread out if you can spread up? Look for ways to take The Powermat system pairs advantage of any vertical an ultra-thin mat with a space you may have. sleek receiver that attaches •E ven one wall shelf can to each device, enabling add some much needed users to simply drop and storage space. charge. Custom receivers • Put up a wall-mounted are available for the iPhone, message center, or create iPod, Nintendo DS and one with a small bulletin Blackberry devices. These board, a write-on board, and over one thousand other and a wall file. devices may be charged • Stack equipment, but don’t using the convenient cover up any venting. Use Powercube, a universal small chair-leg protectors receiver that comes standard as spacers in between to with every Powermat. let air circulate and prevent Available in Portable or overheating.

Home & Office versions, Powermat makes a great It doesn’t take much – and gift for any anyone looking it doesn’t have to cost much to de-clutter their home – to get your workspace or office. The Powermat’s organized. A few simple fixes suggested retail price is and you’re on your way to a $99.99 for mats and $29.99 more productive day.

January 2010 | The premier women’s business resource guide

Supplies and Demand.

From paper clips to reams of paper, everything needs a place to go. Dumping it all into one drawer doesn’t really help you find things when you need them.

• Prefab drawer organizers don’t always fit the drawer sizes you have, so make your own. Use small containers such as mini loaf pans, small plastic baskets or other small square or rectangle tins and boxes. They’ll hold paper clips, thumbtacks, stamps, sticky note pads and plenty of other small desk items.

• For desktop storage, use jars, small vases or decorated cans to hold pens and pencils. They’re small and can add an interesting visual element to your work space.

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Artist

By Cristina Cassidy Cristina Cassidy Productions

January 2010 | The premier women’s business resource guide

Finding Your

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Inner Artist You May Not Think You are Creative, But Guess Again!

With the New Year coming, we’re all thinking about new ways to fashion our lives so that we can be the best we can be, but sometimes we get so caught up in the mechanics of “how to be better” that we forget to nurture our creative sides. As women in business we definitely need to be balancing that checkbook and making sure we are increasing our client base, but we also need to nurture that inner artist who lives deep inside of us.

So what if you aren’t a Georgia O’Keefe or a Carol King or a Maya Angelou?

You can still appreciate the arts, and that appreciation can nurture and help your own creativity to flower.

Listed to the right are just a few ways to get those creative juices flowing.

So, if you start to feel that you haven’t got a single decent thought or idea left in your head, remember this: you really are an artist, because you are creating a unique and beautiful masterpiece that no one else can work on - You!

Five Helpful Tips Here are some tips on how to get in touch with your own creativity:

1.

Plan a trip to an art gallery. Charlotte is full of wonderful museums of art and small galleries

throughout the city. Take an afternoon off and check out what local artists in your area are up to. You may not believe this, but just going and looking at art helps you to look at your own life in a different way.

2.

Check out the local music scene.

Whatever kind of music you love, it’s here for the

listening. There are plenty of local restaurants and clubs that provide live music. In the summer, our parks are full of a wide variety of musical genres to choose from.

3.

Join a book club.You may not be a writer, but you can be a reader. It’s a wonderful way to enrich your world, broaden your perspectives and get to know other like-minded women outside of the business setting.

4.

Buy crayons and a sketch pad. You could buy finger paints, too, if you don’t mind getting messy!

When you’re feeling uninspired, pull out the pad and start doodling, just like you used to do when you were a child and were bored in class or were sending a note to a girlfriend. Just taking that break and working another area of your brain may help you unblock your thought processes and help you brainstorm more effectively.

5.

Go out for a night of Karaoke. You might want to get a group of girlfriends together and spend an

evening pretending to be your favorite rock star. If that’s a little too public for you, take singing lessons, or join a local choir. You don’t even have to be able to read music to sing with a group.

MORE Cristina Cassidy is a documentary filmmaker and owner of Cristina Cassidy Productions, LLC, located in Charlotte, NC. Phone: 704-930-8503 email: docudramaqueen@mac.com website: www.cristinacassidyproductions.com

January 2010 | The premier women’s business resource guide

I don’t know how many times I’ve heard someone say, “Oh, I’m not creative. I can’t sing a note, or draw a straight line, or write anything more than a grocery list.” So many people confuse creativity with being artistic, although I believe that we all have art and music and poetry in our fiber as human beings, if we only allow ourselves to develop those gifts.

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Personal Time

By Dawn Leitner of Coach U2 Lead

Making Your

New Year’s

Resolutions

January 2010 | The premier women’s business resource guide

Stick!

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The Five Essentials of Finding Your “Mind Time”

As a “woman with know how” and a caring heart, do you find yourself getting so involved with the minutiae of the day—work, family, friends and community projects—that you hardly set time aside for reviewing where you are heading?

When was the last time you took time to think about your true purpose in life, and whether your goals or resolutions are in line with what really matters to you?

Are you reaching for the stars, or settling for whatever comes your way? If you’re selling yourself short, you’re not alone. It takes clarity, commitment, effort, and

support to follow through with your dreams, along with a strong belief that you matter in this world and only you can create the life and business you want.

Find Your Mind Time Getting organized is the cornerstone in finding time to focus on what really matters to you, your business and your relationships. Here are a few tips to help you organize your time into mind time.

Give Yourself Permission. Like most women, putting time aside for ourselves is often combined with the guilt of using our time for “everything” else we need to do, usually for others. In order to find “mind time,” you need to give yourself permission that its critical for you, so you can truly make a difference. The goal is to change your mindset from martyr to self-preserver.

Schedule the Time.

An amazing tool that we

have and don’t use enough is scheduling. We’re really good at scheduling appointments with others and meeting deadlines that involve others, but how often do we schedule in time for ourselves as a commitment? Make it easy by telling yourself you are GOING to block out chunks of time (ex. 30 minutes) on your calendar to do some thinking and reflecting on what’s important to you, how you see your life in abundance, and how to start setting some fun goals.

Get Away from Your Comfort Space. It’s way too easy to procrastinate about what you want to do but are afraid of tackling when you are surrounded by the space that creates work and challenges for you to focus on others. A great method is to plan to spend your thinking time away from your home or office. Go someplace where the only thing you focus on is what’s in your head. A library, coffee shop or someone else’s

January 2010 | The premier women’s business resource guide

Can you imagine watching a sports game with no end in sight? What does this have to do with New Year’s resolutions? Everything! It’s called having a goal you are trying to reach and a clearly outlined set of objectives in order to reach that goal. If athletes went into a game without any idea of where they were going, how would they ever win?

23

office are easy choices, once you commit to going.

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January 2010 | The premier women’s business resource guide

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Be Prepared. To get the most out of your “mind time” you need to be clued in on what you want to accomplish in that block of time. Have some questions you want to start answering, along with paper and pen to use as your tools for documenting your thoughts and next steps. If you need to do research, have a list of what you want to research. The more prepared you are with the physical elements, the easier it will be to get your mental game into action.

you now and in the future, and they can keep you on task to meet those goals .

You can also work with a professional coach to help you identify what’s important to you and your long term success and define the steps to get you there with follow-ups.

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Your Challenge Make 2010 your year to think BIG and create goals that really matter to you.

Also, read the article on how to set SMART goals (www. leadingwithcharisma.com/ articles/smart_goals.php) to reach success.

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January 2010 | The premier women’s business resource guide

Get Support & Accountability. Some folks think easier on their own in order to be creative and allow information, new thoughts or ideas to flourish so that they can follow through with tasks. Others don’t know where to begin or fall prey to constant procrastination and end up dropping their goals or resolutions due lack of accountability. If you find yourself in that spot, let go of your excuses and find support. A trusted friend can help you by asking important questions to get you started on what goals are relevant to

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Let’s Talk

By Marcie Williams-Browning Owner Chrysalis Hypnosis Center

Your

Personal Forecast

January 2010 | The premier women’s business resource guide

January is the time to be Visionary

26

Over the coming year I will share with you areas of focus for each month. As you create your plan for success and work that plan, these suggestions will give you a clear focus for the month. Write down your goals, dreams and aspirations and look at them often. Writing them down brings them into the physical world and makes them tangible and real. As you consider areas on which to focus your attention this month, be sure to look at each area from your mental and emotional state, your physical well-being, your spiritual needs as well as your financial ones.

The color for the month of January is green and the theme is “Becoming the Visionary.” It is the time to look to the future with positive thoughts and with objective eyes. Some of the areas to consider are listed below. The best day in January to write down your desires and wishes is the 15th. This is the day of the new moon which is considered the magical day for wishes to be expressed.

Future Security When we think about future needs we need to look at

Handling Responsibility This includes self-discipline, acting like an adult, keeping commitments, feeling and being competent and your public image. Are there areas of your life in which you are more or less disciplined? Do you behave like the adult that you are? Do you honor your commitments? Do you feel competent in all areas of your life? Do you feel your public image reflects how you think and feel about yourself?

Reaching Goals This includes ambitions, defining goals, using opportunities, your profession and hard work. What are your ambitions? How do you define your goals? Are you noticing and using each opportunity presented to you to its fullest extent? Do you love your job?

How hard are you working toward your goals?

Success and Recognition This includes accomplishments, recognition, social status, and achieving goals. What have you accomplished in the past and what are your desires for the future? What type of recognition do you desire for your efforts? Are you comfortable with recognition?

What social status changes would you like to make?

How did you do on achieving your goals last year and what would you change this year?

Management Skills This includes following protocol, delegating responsibility, being in charge, and earning and receiving respect. Do you follow protocol, and if so, are there situations when you don’t? How are you at delegating responsibility? Are you comfortable with being in charge or do you wish to be? Do you respect others and expect respect in return?

Have you earned the respect of those around you?

Authority Figures This includes bosses and other authority figures, fathers, tradition, and reputation. How is your relationship with your boss, your father, others? How do you feel about tradition?

What is your reputation in the workplace, your place of worship, your home?

Releasing Controlling Tendencies This includes a lack of joy, sternness, fear of new approaches, pessimism, inflexibility, and selfjustification. When was the last time you felt joy? Are you too stern or not stern enough?

Do you fear changing your approach to an old or new challenge? Do you consider yourself a pessimist or inflexible? Do you find yourself justifying your actions?

As you create and work your plan this month take a look at yourself with objective eyes and include those areas where you need some work and celebrate the areas where you have done well.

Life is a journey and one we are meant to learn and teach from. Every single experience we have, we are learning through and teaching from.

Learn well and live in joy!

January affirmation: I am the visionary for my greatest and highest good and I see that I have learned and taught through each challenge and each success.

MORE Marcie Williams-Browning, CH Chrysalis Hypnosis Center 1208 The Plaza Charlotte NC 28205 803.493.0332 www.MindBodySpiritBiz.com

January 2010 | The premier women’s business resource guide

time management, making sensible decisions today, personal evolution, retirement and security. Are you managing your time in the best possible way to achieve your desires? Are you making sensible decisions today for your short and long term goals? While you are working on your business and personal success, are you also working on your own evolution? Are you thinking about and working toward your retirement and security in your golden years?

27

Print Buying

by Karen L. Dortschy Partner Sanbox Solutions

Saves You Money Smart Print Buying

January 2010 | The premier women’s business resource guide

How many of you dread this time of year, knowing that you are overdue in getting that new company brochure produced or direct mail campaign started? Or maybe you’re running out of business cards and letterhead. And cash flow is slow after the holidays, so you really have to keep your costs down.

28

Our company’s business focus is about using the right tools in your sandbox to conduct smart business, so here is a minitoolkit of tips and ideas about how to reduce costs and improve efficiency in how you purchase your printed materials.

folder of samples of printed materials that you like for any reason, whether it’s because of the paper, ink colors, design, size or whatever.

When you’re ready to create and have printed your own items, you and the graphic artist and printer can refer to these to help you choose what’s right for your new print job.

2. Ask fellow business

owners or people you trust if they have had a good experience with a local printer, and then get their contact info. Then, email two or three printers and ask them to stop by and show you printed samples of work that is relevant to what you are planning to print.

3. When meeting with

printers, take notes about what you liked about the person, the company, their capabilities, the samples they show you, so you can remember your thoughts and perceptions.

4. When meeting with

printers, make sure that the person who comes to that information meeting will be the person who you would be working with at the printer. You don’t want to meet with that hotshot sales rep and then the day-to-day work is really done by some junior person.

specialize in different types of printing. Some are better at longer-run offset printing (typically 3,000 quantity and up). Some are excellent at small-run digital work (anywhere from 25 – several thousand). Others focus on large format like signs and banners. Remember that there’s no such thing as a “one stop shop” with printers, no matter how they market themselves to you. Make sure you are working with the right

printer supplier for the right job.

6. With today’s digital

printing capabilities, it doesn’t make sense to print large quantities of anything that may end up sitting around and then get outdated. A good rule of thumb is that if data or information contained in the print piece will need to get updated within 3-6 months, make sure you print the job digitally and then only print the small quantity you need.

Debbie Winchester Designs earth e le me nts j ewe lr y

www.dwinchesterdesigns.com dwinchester@carolina.rr.com

704-607-0678

January 2010 | The premier women’s business resource guide

1. Keep an ongoing file 5. Different printers

29

7. Digital printing is

fast, relatively inexpensive due to minimal set-up fees, and 95% of the time, is the

best choice. Ask Sandbox Solutions which printing method is the smart choice for your next project.

8. Decide on a general

price range of what you can afford for your print project before you start designing it.

A good professional graphic designer can help you attain the look and style you want within your budget.

January 2010 | The premier women’s business resource guide

9. Paper is a major

30

component of the printing costs, but can dramatically affect the look, feel and style of your finished piece.

A bright white, super glossy stock can create a contemporary, high-tech image while a textured, uncoated linen paper can soften the images and message. Get paper stock suggestions from the graphic designer and the printer you select.

10. Remember that

photos “pop” on the coated gloss stocks more than any other stocks. If your design will include a lot of photos, choose a medium-quality gloss stock (called #3 or #4 in the industry) to keep costs down while still showing off your photography.

11. Get some free

“extras” when you get your materials printed. Did you know that when a printer prints something, there’s typically blank paper waste along the sides of the “parent sheet”. Use that blank paper to print

notepads, bookmarks, or other great marketing giveaways. Cool!

12. Reduce your

printing costs by designing marketing brochures in increments of four pages; 1 page, 4 pages, 8 pages, 12 or 16 pages, to get the most bang for your buck. Another way is to reduce the finished size slightly to 8.25 x 10.75 instead of the standard 8.5 x 11 format (no one will notice, we promise!)

based in Charlotte. She has more than 25 years professional experience in print buying, project management and marketing communications.

Along with partner Mara F. Campolungo, they “plug

and play” in the sandboxes of their small and medium sized business clients by using a variety of business tools to help them achieve measurable goals. Visit their website at InYourSandbox. com or call 704.201.3354.

printing costs by “ganging” your work so that your flyers, cards and other items all run at the same time on the press. Smart business isn’t child’s play, and smart print buying is the result of increasing your knowledge and understanding about printing. By using this mini-toolkit of ideas, and choosing the right supplier partners, you can reduce your printing costs…and take the “arrggh” out of the process. And that’s not child’s play!

About the Author: Karen L. Dortschy is a partner with Sandbox Solutions, a business and marketing communications analysis, project management and strategic planning company

January 2010 | The premier women’s business resource guide

13. Reduce your

31

January 2010 | The premier women’s business resource guide

Food

Family Features

Simple Swaps for a Healthier

You

Whether you’re looking to shed a few pounds, lose a significant amount of weight, or just maintain a healthy weight, there are some changes that have to be made. But those changes don’t have to be overwhelming.

Cheryl Forberg, R.D., is the nutritionist for the TV show The Biggest Loser, and coauthor of “The Biggest Loser Simple Swaps.” Forberg says that “A lot of people Continued on page 34

32

Spaghetti Squash with Avocado Pesto

Makes 6 servings

1 medium spaghetti squash

(1 1/2 to 2 pounds) washed, halved lengthwise and seeded 1/2 ripe Avocado from Mexico (4 ounces), pitted and diced 1/4 cup fresh basil leaves or Italian parsley 1 tablespoon chopped chives 2 tablespoons grated Parmesan cheese 1 teaspoon minced garlic 1/2 teaspoon salt 1/4 teaspoon ground black pepper 1/3 cup hot water 2 tablespoons chopped fresh basil or parsley (optional)

Preheat oven to 375°F. Lightly coat a baking sheet with olive oil cooking spray.

Pierce outside of each half of squash a few times with a fork. Place squash cut side down on baking sheet and bake for about 45 minutes, or until very tender when tested with a fork.

Cool slightly.

Meanwhile, place avocado, basil or parsley, chives, Parmesan, garlic, salt, black

Avocado and Apple Chicken Salad Serves 8 (about 6 cups)

2 cups cooked skinless chicken or turkey

In large bowl, combine chicken, apple, celery, pecans, parsley, onion, mint, jalapeño, salt, lemon juice and olive oil; toss gently. Add avocado; toss gently until all ingredients are combined,

pepper and hot water in blender and process until smooth, turning blender off and on occasionally and adding a tablespoon or two of additional hot water if needed. There will be between 1/2 and 3/4 cup of pesto.

When squash has cooled, use fork to rake the spaghetti-like threads of squash into a serving bowl. Discard skin. Drizzle pesto over squash and garnish with fresh basil or parsley if desired.

Credit: Cheryl Forberg, R.D. “The Biggest Loser: Simple Swaps” (Rodale, 2009)

leaving some diced avocado visible while mashing some. Serve over mixed greens garnished with more avocado, parsley and grapes, if desired.

Credit: www.theamazingavocado.com January 2010 | The premier women’s business resource guide

cut in 1-inch pieces (about 12 ounces) 1 cup diced sweet red apple 1/2 cup thinly sliced celery 1/4 cup lightly toasted pecans, coarsely chopped 1/2 cup roughly chopped flat leaf (Italian) parsley 1/4 cup chopped red onion 1-1/2 tablespoons chopped mint (about 10 leaves) 1-1/2 tablespoons chopped jalapeño pepper 1/2 teaspoon salt 2 tablespoons fresh lemon juice 1 teaspoon olive oil 1 fully ripened Avocado from Mexico, halved, pitted, peeled and diced 4 cups mixed baby salad greens

33

Continued from page 32

January 2010 | The premier women’s business resource guide

are afraid that creating a healthier lifestyle will be too hard or too expensive, or that it will require too much time and effort.” But swapping one unhealthy food or habit for a better one is where it can all begin.

34

Small Steps “You don’t have to change everything at once — it begins with small, manageable steps,” says Forberg. You might swap a daily glass of fruit juice for a piece of whole fruit, she adds, or swap sandwich spreads for avocados.

“Avocados have many nutrients,” says Forberg.

One fifth of an avocado, about three slices (a typical serving), has only 50 calories and contributes nearly 20 vitamins, minerals and beneficial plant compounds to your diet. With their good fats that support health, avocados serve as a great substitute for foods high in saturated fat.

These mouthwatering recipes are a great way to make one simple swap — and get one step closer — to a healthier you.

For more information and recipes, visit www. theamazingavocado.com.

Sliced Avocado and Oranges with Tahini Yogurt Sauce Seves 4

1 medium (8 ounces) Avocado

from Mexico, peeled and sliced 2 medium (7 ounces) seedless navel oranges, peeled and segmented 4 tablespoons Tahini Yogurt Sauce 1 tablespoon chopped parsley or fresh cilantro for garnish 1 teaspoon lightly toasted sesame seeds, for garnish

Arrange avocado slices alternately with orange segments on four salad plates.

Drizzle 1 tablespoon Tahini Yogurt Sauce over each salad. Garnish with parsley or cilantro and sesame seeds and serve immediately.

Tahini Yogurt Sauce Makes 1 cup

3/4 cup fat-free plain yogurt (preferably Greek-style) 1/4 cup tahini (sesame paste) 1/4 cup Dijon mustard 2 tablespoons water 2 tablespoons chopped fresh cilantro 1 teaspoon lemon juice 1/2 teaspoon ground cumin

Combine all ingredients in food processor or blender.

Process or blend until

smooth. Sauce should be the consistency of thick cream.

Note: If the sauce is too thick to drizzle, you may need to add a teaspoon or two of water. For a heftier appetite, top with a few grilled prawns.

Credit: Cheryl Forberg, R.D. “Positively Ageless” (Rodale, 2008)

5 Top Swaps Taken from the book, “The Biggest Loser Simple Swaps,” these 5 swaps are easy changes that will help you start living a healthier lifestyle.

1. Swap white pasta for spaghetti squash: A cup of cooked spaghetti squash has 40 calories and 2 grams of fiber.

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2. Swap sandwich

3.

Swap traditional fatfree yogurt for fat-free Greek-style yogurt: It has the same number of calories as regular yogurt, but has twice the protein and half the carbs.

4. Swap pizza crust for

portobello mushrooms: With a hearty texture and rich flavor, the average portobello (3 ounces) has only 27 calories.

5. Swap traditional

dressings for flavorful oils: Premade dressings have trans fats. Get more flavor and nutrition with a splash of sesame oil, extra virgin olive oil or walnut oil.

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January 2010 | The premier women’s business resource guide

spread for avocado: A few thin slices of avocado add rich flavor and creamy texture along with good fats and fewer calories.

35

self-publishing

custom publishing

effective marketing design

your idea

our expertise

it’s your time to self-publish

Currents PRIDE May-June 2009

Sheri Lynch

Bob & Sheri co-host and best-selling author of “Hello, My Name is Mommy” Stacey Simms is the award-winning

with Al Gardner and Stacey Simms and Health Headlines: The Show, both heard on NewsTalk 1110 WBT. Stacey started

anchor and reporter, first in upstate New York, then in Charlotte at CBS affiliate WBTV. She’s a graduate of Syracuse University’s Newhouse School of Public Communications. Stacey lives in Davidson, NC with her family. She tries not to set off the smoke detectors too often.

About the Author

Kroghie Andresen has enjoyed hunting “Having worked with her on the anchor desk, I always knew Stacey could deliver the and the outdoors since his early teens in news.

Now she’s delivered a wonderful book of recipes. This book will not only make eastern North Carolina.

His waterfowl yourexperiences stomachbegan happy; it’ll he help hunting when shotyour heart, since all the profits go to help the millions of two lesser scaupjuvenile from a stake blind in the kids with diabetes.” mouth of Bath Creek at the age of fifteen. sinceJeff thenGlor his passion for hunting has The Show National Correspondent, CBS News grown andEarly flourished.

I Can’t

Cook,

a collection of essays, recipes and culinary tips.

It’s a tell-all collaboration between twenty-five

poured down the drain. Her stories are as honest

Daniel Stowe in Full Bloom

as they are humorous. But Stacey isn’t ready to hang up her oven mitts just yet.

2010 PRODUCT CATALOG

in town to share their favorite recipes for this book.

Many of the featured chefs have generously

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Recipes range from Albóndigas, Bruschetta,

Great Winter Parties

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This book also has another purpose—to raise awareness and funds to help in the fight against type 1 (juvenile) diabetes. Stacey’s son has type 1, and by purchasing this book you are helping Research Foundation of Charlotte.

Border Concepts, Inc.

Good food, good stories, good cause.

Manufacturer Importer Distributor

to support the work of the Juvenile Diabetes

Bon Appétit!

For founder of real estate firm, priorities are about more than finances

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offered practical advice, along with their recipes, to help both serious foodies and hopeless home

Bread Pudding, Yam Soufflé, and New Zealand

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Reading, writing and diversity at Trinity Episcopal School

frozen holiday turkey, the emergency visit from the local fire department, and the just-cooked soup

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Self-taught topiary artist’s yard is a cut above

George Winston Welcomes Spring in Davidson

Entertainment Tips from Area Event Planning Professionals

Man on a

VOL. 2 NUMBER

MARCH 2009

mission

Richard ‘Stick’ Williams, who’ll be the YMCA’s first black chairperson in 2010, makes community involvement his business

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of Charlotte’s greatest chefs and one of our city’s worst cooks.

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Kroghie worked as a banker for First union National Bank, now Wachovia, for thirty“This threeis years before retiring inI’ve 2004. the first cookbook seen in all my years of reading them like novels (and Though his work had no connection with writing a few myself) that is for everybody, Stacey delivers a delightful, entertaining, hunting, he continued to pursue his hobby and useful recipes during spare timerepertoire away from of work.

Whilein the same wonderful manner she gives us ‘news livingwe in can raleigh ineach 1979, morning.” his wife ross, use’ bought him his first decoy to decorate Barbara McKay their new den. This started a collection Media Personality that has grown into over 1,100 North Carolina decoys. An early decision to limit his collection to Back Bay, Virginia, “Stacey has been a long and North Carolina decoys led to time a veryadvocate for the Juvenile Diabetes Research Foundation. specialized Kroghie tried Whencollection. her two year old always son was diagnosed, she immediately went from advocate to fully to document the history and provenance of committed volunteer. She is not willing to accept that her son and millions of others may his decoys. The lack of information on many have to live the rest of their lives with diabetes. Thank you, Stacey for all that you do to North Carolina decoys led him to research manyhelp previously carvers asthe welllives of so many.” find aunidentified cure and improve as those that are well known. This research Patrick and thirty yearsMcFeeley of collecting decoys have JDRF International Board Member culminated with this book.

Kroghie received a B.s. degree in Civil Engineering from The Citadel in 1966 and an MBA from East Carolina university in 1971. He and his wife currently reside in Charlotte, N.C. They have two grown children, Clark and Hailey.

Charlotte, NC Winter 2009-10

2010 PRODUCT CATALOG

her broadcasting career as a TV news

But I Know Someone Who Can

Featuring The Collection of Kroghie Andresen

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I Can’t Cook,

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A Maggie, fun, helpful, yummy read!

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