local faces
JULY 2022
Gifting for good ― By Holly O’Mahony
Dulwich-based Micaela Lindsay on her business That Counts
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hen lockdown struck, Dulwich-based wedding photographer Micaela Lindsay found herself facing months without work. She was keen to send something special to her clients who had been forced to postpone their big day, but struggled to find an affordable gift box that wasn’t filled with unoriginal, mass-produced items. So she set up That Counts, an ‘impactful gifting company’ that sells gift boxes filled with items from independent brands striving to make a difference. Holly O’Mahony: Tell us a bit about your business, That Counts. What do you do, what inspired you to set it up and what gap in the market does it fill? Micaela Lindsay: During lockdown, I was looking for gifts to send to my friends and clients whose weddings I’d been due to photograph. I couldn’t find any gift boxes that were design-led and selling products by independent suppliers, while also being affordable and supporting a good cause. So I decided to set up my own version of that. HOM: In your opinion, what makes a great gift? ML: A good gift box should delight the person when they open it, and should consist of something tasty, something useful, something just for fun and something that feels like a treat. In my opinion, there should be bonus points if it incorporates some colour coordination. HOM: What's the best gift you've ever received? ML: I received a film camera on my 16th birthday. Considering the fact that I’m a wedding photographer, it’s got to be pretty high up on the list! HOM: You specialise in gift boxes. Tell us about the items you've chosen to fill them with. What makes these items popular with your customers? ML: Gift-giving is as much about the giver as it is the receiver, so we like to offer gifts that we know will be universally liked, used and appreciated. It means that you don’t have to stress and worry about
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