south moon under SPRING 2010
a colorful outlook...
a colorful outlook...
south moon under SPRING 2010
Spring is upon us and with it comes a New, Optimistic, Fun and Colorful outlook. This season our buyer’s have assembled a collection that is bright, confident and full of adventure. In the following pages we have highlighted a few rising trends; a twist on Neutrals, bold Americana, colorful Petal Pushers and several others. In the spirit of renewal we have recently remodeled our Towson and Bethesda locations and are adding a store in Gaithersburg late this Spring. So come see our new look and let us help you with yours. Our friendly staff at our 13 locations is eager to help brighten up your day, your wardrobe and your outlook.
COVER: Free People Lace Rim Beaded Tank Top $98 | Yochi Filigree Earrings $45 | Yochi Quartz Chain Necklace $98 | Artizan Leather Chain Bracelets $55 - $72.50 | Free People Pull On Skinny Pants $68 | Treesje Studs Cross Body Bag $355 RIGHT: Obey Anorak Grey Jacket $114 | Patterson J Kincaid Henley Tank Waxed Tie Dye Top $79| Artizan Leather Woven Chain Necklace $88 | Danielle Stevens Crystal Charm Necklace $68 | Danielle Stevens Bracelet $88 | Sanctuary Peace Shorts with Belt $69 | Steve Madden Tuscaan Knotted Metallic Wood Wedge $89.75
888 660 6071 | southmoonunder.com
LEFT: Ark & Co. Beaded Ikat Kimono Top $69 | Turquoise Bib Necklace $49.95 | Southwestern Cuff $20 | Karma Kreations Bangle Set $28 | Divine Rights of Denim Faded Fray Jean Shorts $40 RIGHT: Metal Monk Vintage Flower Earring Posts $29.50 each
888 660 6071 | southmoonunder.com
petal pushers
color is in bloom
floral creations in jewelry, dresses, tops and more...
Sanctuary Motorcycle Denim Jacket $174 | Olga de Polga Multi Floral Tank Dress $90 | Marc by Marc Jacobs Q Natasha Across Body Bag $328 | Yochi Beaded Hoop Earrings $38 | Nakamol Citrine Y Necklace $110 | Amrita Singh Cocktail Ring $30
model off duty
Capote Ruffle Back Knit Tank $79 | Foxy Double Strand Enamel Necklace $50 | Chan Luu Turquoise Charm Leather Necklace $168 | Yochi Medallion Cuff $72.50 | Erik & Mike Beaded Cuff $24 | Yochi Antiqued Silver Bracelet $75 | Divine Rights of Denim Skinny Tie Dye Denim $68 | Mia Studio Birdcage Platform $69.75 | Big Buddha Tie Dye Bag $80
be yourself cool, casual and effortlessly chic
888 660 6071 | southmoonunder.com 888 660 6071
| southmoonunder.com
Patterson J. Kincaid Orange Pocket Dress with Braided Leather Belt $128 | Sanctuary Ikat Vest $98 | Marc by Marc Jacobs Flash Zipper Little Kelsey Bag $248 | Foxy Luna Hoops $32 | Yochi White Agate Necklace $110 | Amrita Singh Wood Bangle Set $38 | GS Lillian Beaded Cuff $78 | Karma Kreations Turquoise Bead Bangle Set $28 | Converse Grey Slip-Ons $50
La Mer Studded Leather Wrap Watch $98 | Yochi Starburst Pearl Bracelet $65 | House of Harlow RIGHT: Alternative Apparel Unisex Burnout Pocket Tee $24 | Yochi Multi-Strand Necklace With Charms $98 | Yochi 26” Small Key Pendant $38 | Yochi 30” Large Key Pendant $40 888 660 6071 | southmoonunder.com
Mercedes Salazar Mini Rosary Necklace $60 | Mercedes Salazar Peace Bottle Cap Necklace $36 | Mercedes Salazar Long Rosary $148 | Tribal Societe Barrel Bead Necklace $55 | Chan Luu Multi-Strand Seed Bead Necklace $69 | Chan Luu Bone Charm Leather Necklace $115
888 660 6071 | southmoonunder.com
americ
freedom of expression
a trend of bold shapes and bright colors inspired by the classic American spirit
ana
LEFT: Patterson J Kincaid Henley Alligator Tye Dye Tank $79 | Foxy Inca Post Earrings $30 | Chan Luu Multi-Strand Bead Neck $69 | Karma Kreations Turquoise Bead Bangle Set $28 | Nixon Watch $400 |Nila Anthony Zipper Washed Across Body Bag $54 ABOVE: Pleasure Doing Business Sweetheart Corset Top $134 | Aryn K White Pleated Skirt with Pockets $68 | Assorted Bangle Sets $24 each
RIGHT: Alternative Apparel Unisex Burnout Pocket Tee $24 | Yochi Multi-Strand Necklace With Charms $98 | Yochi 26” Small Key Pendant $38 | Yochi 30” Large Key Pendant $40 | Robert Rose Twisted Rope Chain $36 | A.V. Max Tri-Tone Chain Bracelet $55 | A.V. Max X-Large Chain Bracelet $40 | Robert Rose Twisted Rope Chain $36 | A.V. Max Tri-Tone Chain Bracelet $55 | A.V. Max X-Large Chain Bracelet $40 888 660 6071 | southmoonunder.com
LEFT: Patterson J Kincaid Woven Oversized Gingham Top $99 | Free People Geo Lace Tank Tee $68 | Yochi Medallion Pendant $60 | Chan Luu Multi-Strand Necklace $178 | Erik & Mike Chevron Bracelet $18 |J Brand Park Fray Cut Off Denim Shorts $159 | Belgo Lux 3 Section Braided Tan Thin Belt $28 RIGHT: Steve Madden Tuscaan Knotted Metallic Wood Wedge $89.75 | Mia Studio Birdcage Platform $69.75 | Lucky Leather Peep Toe Platform $109
neutral not passive
a palette of muted colors provides the perfect canvas to accessorize
888 660 6071 | southmoonunder.com
LEFT: Ark & Co Strapless Dress with Pleats $120 | Yochi Medallion Earrings $45 | Lucite Necklaces $38 - $40 | Liquid Metal Bracelet $88 RIGHT: Monrow French Terry Sweetheart Dress $198 | Street Level Mini Stud Across Body Bag $64 | Amrita Singh Three Strand Knot Necklace $48 |Yochi Medallion Pendant $60 | Liquid Metal Bracelet $110 | Pazzo “Lucky” Elastic Platform Pump $68
ABOVE: Nila Anthony Pyramid Stud Convertible Bag $54 | Treesje Studs Cross Body Bag $355 | Street Level Mini Stud Across Body Bag $68 | Marc by Marc Jacobs Flash Zipper Little Kelsey Bag $248 RIGHT: Ralph Lauren Small Ruffle Triangle Top $53 | Ralph Lauren Striped Tie Side Bottom $58 | Chan Luu Multi Strand Bead Necklace $69 | Amirta Singh Cocktail Ring $30 | TKEES Neutral Thong Flip Flop $44 888 660 6071 | southmoonunder.com
swimwear2010
LEFT: Vix Joplin Ombre Stud Bikini $154 | Ray Ban Outdoorsman Aviator Sunglasses $139 | Yochi Beaded Hoop Earrings $38 | Liquid Metal Bracelet $108 RIGHT: Roxy Evening Glass Bikini $86 | Yochi Lion Pendant Necklace $55 | Chevron Beaded Multi Chain Necklace $38 | Karma Kreations Studded Bangle Set $28 | DV by Dolce Vita “Owen” Gold Flat Strappy Sandal $48
888 660 6071 | southmoonunder.com
LEFT: Stussy Crown Mesh Trucker Hat $25 | Obey Jusvee Modern Denim Jacket $125 | Scotch & Soda Scarf $39 | Insight Garage Art Tee $29.50 | RVCA Romero Raw Blue Denim $79.50 | Nixon Re-Run Digital Watch $84 RIGHT: S/Double Fairway Jacket $175 | Penguin Gingham Shirt $79 | S/Double Bedford Cord Pants $125 | Mosley Tribes Lyndel Polarized Wayfarer Sunglasses $180
menswear
888 660 6071 | southmoonunder.com
ABOVE: Goorin Ari Twill Ivy Flat Cap $30 | JACS Vintage Plaid Shirt $79 | Alternative Apparel V-Neck Tee $18 WATCHES: Nixon Time Teller with Wood $94 | Nixon Re-Run Digital $84 | Nixon Fader $126 888 660 6071 | southmoonunder.com
Goorin Malibu Straw Fedora $40 | Insight Hawaiian Print Shirt $49.50 | RVCA Denim Slack Shorts $59 | Bill Adler Worn Leather Belt $50 | Nixon Time Teller With Wood Watch $94 | Mosley Tribes Freecity Wayfarer Sunglasses $180
south moon under
inspiring self expression through the art of fashion 619 Franklin Avenue. Berlin, Maryland 21811
Annapolis, MD 410.224.1140
Rehoboth Beach, DE 302.227.3806
Arlington, VA 703.807.4083
Reston, VA 703.435.0605
Baltimore, MD 410.685.7820
Short Pump, VA 804.364.9424
Bethesda, MD 301.564.0995
Towson, MD 410.337.7484
National Harbor, MD 301.567.0511
Wayne, PA 610.964.9064
Ocean City, MD 410.524.4567
OPENING SPRING 2010 Gaithersburg, MD The Washingtonian Center 15 Grand Corner Ave
Philadelphia, PA 215.563.2298
southmoonunder.com
20
% 0ff
any purchase over $150 One coupon per customer. Not valid with any other promotions. Coupon must be presented at time of sale. Expires April 1, 2010.
USE ONLINE CODE ‘SPRING20’ south moon under
1.888.660.6071