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Summer 2010

escape the ordinary...

south moon under


. . . y r a n i d eh or

t e p esca

Summer 2010 south moon under

It’s summer time again, and here at South Moon Under we can’t help but to let our laid-back surf roots shine through. Summer brings the promise of fun, adventure, and escape from daily routine. Our experienced buyers have put together a unique collection of outfits that embrace the true spirit of summer, which we value whole-heartedly. Just in time to kick off the summer season, we are proud to have our newest store in Gaithersburg, Maryland open for business. South Moon Under continues to thrive while keeping you as our number one priority. Visit any of our 13 store locations or online at southmoonunder.com and let our friendly staff guide you to your summer fashion escape…

888 660 6071 | southmoonunder.com


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Make A Bold Statement highlight this summer’s adventure with color

888 660 6071 | southmoonunder.com


LEFT: Corey Lynn Calter Stripe Ruffle Halter Top $88 | Joe’s Jeans Let Out Hem Shorts $98 | Yochi Turquoise & Coral Starfish Pendant $60 | Twisted Textured Bangle Set $28 | Cocobelle Wide Istana Bead Bracelet $28| Kenneth Jay Lane Turquoise & Lapis Large Ring $169 | Kenneth Jay Lane Gold & Turquoise Starfish Ring $168 RIGHT: RJ Graziano SP Multi Pendant with Hanging Beads $98


LEFT: Michael Stars Cap Sleeve Back Seam Top $49 | Central Park West Chiffon Rouched Skirt $98 | Raj Multi Print Lightweight Scarf $29.75 | House of Harlow Abalone Sunburst Pendant Necklace $80 | Cocobelle Turquoise All Stretch Bracelet $29.75 | Melie Bianco Woven Fringe Bag $96 RIGHT: Blue Life Tie Dye Assymetrical Slouch Tee $79 In Stores June 2010 | J Brand Skinny Legging Jean $165 | AJ Morgan Margie Plastic Oversize Sunglasses $20 | Love Heals 16” Leaf Green Amethyst Tree Necklace $128 | House of Harlow Leather Sunburst Pendant Necklace $63 | House of Harlow 38” Horseshoe Pentant Necklace $65 | Silver And Gold Braid and Ball Bangle Set $28

888 660 6071 | southmoonunder.com


A Step In The Right Direction never looked so good Since their beginning in May 2006, TOMS has given over 600,000 pairs of shoes to children in need, through the purchases of caring customers.

LEFT: TOMS Shoes Assorted Colors $49.75 - $59.75 RIGHT: Patterson J. Kincaid Chalk Ditsy Pintuck Tunic $69 In Stores June 2010 | Bobi Cropped Black Legging $38 | Chan Luu Sterling Silver Leather Wrap Bracelet Worn as Head Wrap $195 | Yochi Ivory Center Starfish Pendant $40 | Yochi Rope Medallion Cuff $72.50 | Michael Stars Dual Handle Olive Canvas Tote $56


888 660 6071 | southmoonunder.com


MENS: Howe Blessed Life V-Neck $48 | Converse by John Varvatos Chuckin Chino Pant $125 | Ray Ban Original Wayfarer $139 | GShock The 6900 $115 WOMENS: Patterson J. Kincaid Knit Tee With Lace Back $88 In Stores July 2010 | Kasil + Taylor Jacobson Trouser Roll Pant Camo Twill $119 | Love Heals 36� Pearl Charm Clear Quartz Necklace $225 | Karma Kreations Double Thin & Wide Hammer Brass Bangle Set $28 | Karma Kreations Resin Cross & Two Thin Studded Bangle Set $24 888 660 6071 | southmoonunder.com


Broaden YourtryHorizons something new

888 660 6071 | southmoonunder.com


LEFT: Miss Me Cropped Jumpsuit $108 | Knitted Dove Vintage Embroidered Blouse $78 In Stores June 2010 | AJ Morgan 1984 Retro Sunglasses $20 | Metal Monk Assorted Flower Post Earrings $29.50 | Six Resin Stud Bamboo Brass Bangle Set $28 ABOVE: Love Heals Opaline Bead Y Necklace $265 NEXT PAGE: Carrera Cool Plastic & Metal Aviator $120 | Carrera Hot Plastic & Metal Aviator $120 | Carrera Gipsy Metal Aviator $140 | Roxy Straw Fedora with Orange Band $28 | Michael Stars Straw Fedora with Piping $36 | Sun N Sand Woven Print Fedora $26 | Hatstuff Fedora with Black Ribbon $28 | Urban Expressions Across Body Pebble with Zips Bag $60


888 660 6071 | southmoonunder.com


Hurley Yoke Tank with Embroidery And Stones $78 | Sanctuary Poplin Roll Shorts $69 In Stores June 2010 | Fada Knotted Belt $38.50 | Blee Inara Cord with Horn & Elephant Charm Necklace $40 | Yochi Teardrop Hoop with Bead Earrings $38 | Cocobelle Wide Leather Snap Bracelet $78 | Nakamol Turquoise Center Multi Color Bead Leather Adjustable Ring $30 | Jeffrey Campbell Zip Back Gladiator Pump $99.95


LEFT: Line & Dot Embroidered Tank Dress $88 In Stores June 2010 | Izumi 2� Linear Leaf Earrings $28 | Kenneth Jay Lane Two Jaguar Bangle $88 | Nakamol Wax Linen with Faceted Nugget Necklace $55 RIGHT: Billabong Bohemian Beauty Bikini $84 | AJ Morgan Nantucket Tear Aviator $20 | Vita Double Wrap Bracelet $60 | 50 Piece Bangle Set $24 | TKEES Thong Flip Flops $44

888 660 6071 | southmoonunder.com


Suit Yourself Swimwear 2010


888 660 6071 | southmoonunder.com

LEFT: Vix Ana Stripe Bikini $138 | Nakamol Lapis Bead Leather Cuff $65 | Ray Ban OG Wayfarer with Flower Contrast $159 RIGHT: So De Mel Zoe Maroon Bikini $184 | Yochi Teardrop Hoop with Beads Earrings $38 | Hat Stuff Fedora with Black Ribbon $28 | Kenneth Jay Lane Snake Head Bracelet $148 | Ralph Lauren Painted Striped Bandini $104 | Vix Santorini Bia Halter Bikini $158 | Letarte Ruffle Hem Tie Front Cover-Up $198


LEFT: Penguin Ombre Shirt $69.50 | RVCA Retna Tee $35 | RVCA Defcon Camo Shorts $69.50 RIGHT: Freedom Artist Lighting Palms Tee $29.50 | Howe Salt N Sea Denim $145 | Bill Adler Leather Belt $50 | Goorin Depp Fedora $29.50 | Ray Ban Original Wayfarer $139 | Nixon 51-30 Antique Silver Watch $425

Work Hard, Play Harder Menswear


888 660 6071 | southmoonunder.com


888 660 6071 | southmoonunder.com


LEFT: RVCA Country Plaid Shirt $65 | Howe Blessed Life V-Neck $48 | Howe Times Up Shorts $58 | Swank Heat Crease & Antique Nickel Belt $40 | Mosley Tribes Dunn Aviator $180 RIGHT: RVCA Danny Fuller Trunks $59 | G-Shock The 6900 $115 | Havaianas Slaps $22

escape the ordinary...


Reston, VA 703.435.0605

Short Pump, VA 804.364.9424

Towson, MD 410.337.7484

Wayne, PA 610.964.9064

Gaithersburg, MD - NOW OPEN! The Washingtonian Center 301.948.0971

Arlington, VA 703.807.4083

Baltimore, MD 410.685.7820

Bethesda, MD 301.564.0995

National Harbor, MD 301.567.0511

Ocean City, MD 410.524.4567

south moon under

One coupon per customer. Not valid with any other promotions. Coupon must be presented at time of sale. Expires June 13, 2010. USE MARKETING CODE ‘D’ . Online code ‘SUMMER20’.

20%OFF any purchase over $150

southmoonunder.com

Philadelphia, PA 1215.563.2298

Rehoboth Beach, DE 302.227.3806

1.888.660.6071

Annapolis, MD 410.224.1140

Store Locations

619 Franklin Avenue. Berlin, Maryland 21811

inspiring self expression through the art of fashion

south moon under PRESORT STANDARD U. S. POSTAGE PAID PITTSBURGH, PA PERMIT NO. 1715


South Moon Under Summer 2010 Look Book  

The South Moon Under Summer 2010 Look Book features all the latest trends in women's and men's fashion this season.

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