As we head into the back half of 2025, the need for a strong social media presence has never been more vital for businesses striving to stay ahead. Southern Social offers an innovative, results-driven approach to social media management that provides exceptional value while driving return on investment (ROI) and business growth
why NOW is the time to invest
In today’s ever-evolving digital world, now is the time to invest in a social media marketing strategy that works for you. Social media is no longer just about posting; it’s a key player in building connections with customers and reaching new audiences
2025 offers exciting opportunities for businesses to elevate their online presence and foster meaningful relationships with customers. By partnering with an expert-driven agency like Southern Social, you can leverage new strategies, trends, and tools designed to maximize brand visibility, engagement, and conversions what
makes southern social unique?
At Southern Social, we provide personalized, handson management of your social media channels Here’s what sets us apart:
1. TAILORED STRATEGIES FOR YOUR BRAND
No two businesses are the same, and neither are our strategies We take the time to understand your brand’s voice and audience, crafting a custom approach that fits your unique needs and goals
2. FULL-SERVICE SOCIAL MEDIA TEAM
Our skilled professionals range from content creators to graphic designers, photographers, and videographers We offer comprehensive services from social media strategy and content creation to paid ads and analytics reporting
NOW:
The Time to Invest in Social Media Management with a
3rd Party Agency
3. ENGAGEMENT OVER LIKES
We focus on creating interactive content and building lasting connections Engagement is at the core of what we do turning followers into customers
4. PROVEN ROI
With over 10 years of experience, we have helped businesses boost brand awareness, increase sales, and build long-lasting customer loyalty through actionable strategies that deliver measurable results
5. TRANSPARENT COMMUNICATION
With monthly strategy calls and data-driven reporting, we ensure you’re always in the loop on how your investment is performing.
consider us your extended CMO team
Don’t have a dedicated Chief Marketing Officer (CMO)? With Southern Social, consider us your extended CMO team. We provide high-level strategy and execution, from brand development to media buying, becoming the CMO extension your business deserves
ROI opportunities with just $3,500/month
An investment of $3,500/month in social media management unlocks numerous ROI opportunities:
BOOST BRAND AWARENESS:
With strategic, consistent content and paid social media ads, we help your brand stand out and stay top of mind with your audience
ENHANCE CUSTOMER ENGAGEMENT AND LOYALTY
By fostering meaningful interactions, we help create lasting relationships that increase customer retention
INCREASE LEADS AND SALES
Through targeted campaigns and conversion-driven strategies, we drive high-quality traffic that leads to sales
COMPELLING CONTENT CREATION
Our team creates visually stunning content that not only looks great but drives conversions with every post
STRATEGIC MEDIA BUYING
Our media buying experts maximize your reach, with a portion of the budget allocated to ads for optimal results on platforms like Facebook and Instagram.
DATA-DRIVEN INSIGHTS
Receive in-depth reporting that highlights your ROI, from engagement to conversions, helping you refine and optimize your strategy.
custom proposals for every business
At Southern Social, we understand that each business is unique While $3,500 is our base rate for a partnership, we tailor our services to fit your needs and goals Depending on the scope of work and level of support required, prices can range from $3,500 to $10k+ per month.
ready for growth?
Investing in social media management with Southern Social is more than an expense; it’s an investment in your business’s future. Let us help you maximize the full potential of social media marketing and see real results.
Ready to make 2025 your best year yet? Get in touch with us today and let Southern Social transform your social media strategy and deliver measurable growth to your business
Disclaimer: All proposals are customized based on your business’s needs Prices range from $3,500 to $10k+ per month, depending on the level of service required
featured work
STARTING FRESH IN LOVE AND LEADERSHIP
On a personal level, 2024 was a year of new beginnings I found love again my person. It’s been a beautiful reminder that after the storms, the sun truly does shine. Starting fresh has given me a renewed sense of gratitude and a deeper understanding of what matters most
This sense of renewal also shaped how I approached Southern Social After facing some challenging years, I decided it was time to rebuild in a way that honors our roots while embracing a clearer vision for the future Our focus now is on quality quality clients, quality work, and quality relationships
And through it all, I’m learning to give myself grace Grace as a business owner navigating the ups and downs. Grace as a leader striving to inspire my team. Grace as a mom juggling the beautiful mess that is family life And grace as a human being who is constantly learning, evolving, and trying to find joy in every moment
RESPECTING THE HUSTLE, EMBRACING THE NOW
Social media is both my career and my creative outlet, but it’s also something I’m learning to respect and manage While I love the work I do, I’m setting boundaries stepping away from the endless scrolling and prioritizing what really matters.
My goal for 2025 is simple: spend more time with my family, travel more, and be present I want to focus on life’s little moments the kind you can’t capture in a reel or a post Social media will always be a part of my life, but I’m learning to let it be a part, not the whole.
LOOKING AHEAD
As we head into the new year, I’m filled with hope and excitement for what’s next Southern Social is ready to take on new challenges, create incredible campaigns, and continue building meaningful relationships.
To our clients, thank you for trusting us with your stories To my team, thank you for your creativity and commitment And to everyone who’s been a part of this journey, thank you for believing in the dream that is Southern Social Here’s to a year of growth, grace, and being fully present in the moment
karee hays x southern social
PHOTOGRAPHY
$5,000 + PER MONTH
For those who want it all premium content, extensive strategy, and fullservice social media management our Premium Package is a one-stopshop for social media domination
Content Creation: 25+ posts per month, including high-quality video shoots, professional photos, and all the bells and whistles
Monthly Content Creation: X hours of video/photo content creation (TBD based on client needs and brand)
Media Buying: Separate media buying services, billed separately
Influencer Marketing: Outreach and partnerships with influencers and bloggers
Weekly Analytics and Reporting: Advanced reports with insights that drive your next move
Assigned Account Manager: Your dedicated partner in success
Marketing Emails and Strategy Calls: We’ll meet with you weekly to discuss performance and opportunities
This package is ideal for businesses with big goals and big visions, looking for a tailored, all-in-one approach to social media that includes content, strategy, and influencer collaborations.
We get it sometimes you need a little extra! Here’s a list of additional services we offer to elevate your brand:
Media Buying: Separate pricing for media buying, including the agency fee plus your ad spend Influencer Marketing: Reach outs, collaborations, and management of blogger/influencer relationships
Additional Photoshoot Hours: If you need more shoot time than what’s included in your monthly retainer
Email Marketing: Content creation, campaign setup, and ongoing management to nurture your email list and keep your audience engaged
Website Design & Maintenance: Custom website design or ongoing maintenance to ensure your site is optimized, functional, and looking fresh
What to Expect When Outsourcing to Southern Social
TIMESAVING
We handle the content creation, scheduling, engagement, and strategy, so you can focus on what you do best
Ready to Elevate Your Brand?
From professionally produced videos to creative graphics, we’ve got your brand covered CREATIVE CONTENT
TAILORED STRATEGY
We align our efforts with your business goals to deliver content that resonates with your target audience
HANDS-ON SUPPORT
Each client gets an assigned Account Manager, ensuring you always have the guidance and support you need to succeed
Weekly calls and marketing emails to keep you updated and in the loop about your social media performance CONSISTENT COMMUNICATION
If you’re ready to transform your social media and take your brand to new heights in 2025, Southern Social is here to help! Let’s collaborate on a strategy that brings your brand’s vision to life.
1the concept & strategy phase:
Every video starts with a clear strategy At Southern Social, we begin by collaborating with the client to understand their goals and audience This phase involves the Social Media Manager (SMM), who will work closely with the client to ensure the content aligns with their branding, marketing objectives, and campaign direction Research into trending formats, hashtags, and styles also happens here, ensuring the content stands out and reaches its target audience
pre-production planning
Once the concept is agreed upon, the pre-production phase takes place This includes selecting locations, props, and talent (if applicable) for the shoot This step i critical in ensuring that the vision for the reel is executed flawlessly
The videographer, along with the SMM, will assist with this planning, which often involves coordination with models, securing locations, and sometimes even managing permits if shooting in specific locations
post-production: editing
After the footage is captured, the editor steps in This is a crucial stage where the video is carefully pieced together, music or voiceovers are added, and graphics are designed to match the brand’s aesthetic At Southern Social, the editor ensures that the video is optimized for Instagram’s specifications and delivers the highest quality possible This includes color correction, sound design, transitions, and adjustments to pacing all aimed at creating a video that holds viewers' attention and drives engagement. 4
final review & delivery
Once editing is completed, the video undergoes a review process The SMM, client, and editor often collaborate to make final tweaks After receiving approval, the video is then uploaded to Instagram, optimized with captions, hashtags, and engagement strategies in mind 5
compasses the combined efforts of multiple skilled ing, but the hours dedicated to conceptualizing, coordinating, every video is a result of the work put in by:
sures the co age, often w olished, sha ribute time
When you break it down, it becomes clear that the costs are not just for a few minutes of video but for hours of professional labor, high-end equipment, and thoughtful strategy This work is essential for businesses to stand out in a crowded social media landscape, and agencies like Southern Social charge based on the time, skill, and resources involved
At the end of the day, time is money, and each piece of content requires a blend of creative direction, technical expertise, and meticulous attention to detail. So next time you see a well-crafted Instagram reel, remember that behind it is an entire team working to ensure it drives results and that is the value you are paying for
5 Common Questions Clients Ask an Agency
How do you measure success for my social media campaigns?
How much involvement is required from me?
SOUTHERN SOCIAL ANSWER:
Success is measured by engagement rates, reach, impressions, follower growth, and audience interaction. For advanced campaigns, we track lead generation, website clicks, and conversions
A Q
How long does it take to see results?
SOUTHERN SOCIAL ANSWER:
Minimal involvement is required! We’ll handle strategy, creation, and posting. You’re welcome to review and approve content, share updates, or join content planning sessions as needed
SOUTHERN SOCIAL ANSWER:
Organic social media efforts often take 3–6 months to build traction, but you’ll notice improvements in brand awareness and engagement almost immediately Paid strategies may deliver quicker results depending on goals and budgets
Can you guarantee follower growth or sales?
SOUTHERN SOCIAL ANSWER:
While we can’t guarantee specific numbers, our strategies focus on cultivating an engaged and loyal audience that leads to meaningful growth and sales over time.
Will I own the content created for my brand?
F
SOUTHERN SOCIAL ANSWER:
Yes, all content created as part of your retainer is yours to use across your organic social platforms. If you decide to use this content for media buying or paid advertisements outside of Southern Social, a fee per piece of content will apply. Southern Social also retains the right to use the content for collaboration and promotional purposes on our own social channels
