Southern Oregon Business Journal - July 2022 by Southern Oregon Business Journal

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BLACK ROCK COFFEE BAR REACHES ITS 33RD STORE OPENING IN OREGON PAGE 16

July 2022

DUTCH BROS RAISES MORE THAN $2.3M IN ONE DAY TO HELP END ALS PAGE 39

With Gas Prices Soaring Are Businesses Starting to think about Electric Vehicles And Charging Stations?

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A Few Words from Jim July 2022 Talent is open for business The city of Talent has an awesome Mayor. Mayor Darby stepped up on the night of the Almeda Fire in 2020 and hasn’t stepped back since. I’m a huge fan of her compassion and tenacity. I didn’t really know her before but I have enjoyed working with her since. Talent lost 65% of its businesses in the re. Mayor Darby has been spearheading efforts that she calls Boost & Amplify to help the surviving businesses thrive again while they rebuild the business community. A community is not complete without local businesses and she is working hard to make sure the businesses that are there can stay in business and that construction can start to provide space for new businesses. Check out the Talent Business Alliance website at https:// www.talentbusinessalliance.org/ and see what you can do to help. If you are a Talent based business you can apply for a Boost and Amplify grant online. I’ve made a commitment to visit Talent more often and at least buy lunch at different locations when I’m there for meetings. Gas Prices and Electric Cars A friend posted on social the other day that you have to pay for electricity to recharge your electric vehicle in an attempt to make sure everyone understands that gas is better. It’s true, it does cost money to recharge your batteries. Someone has to pay. Even though the city provides free charging in Ashland and so does Southern Oregon University, they pay for me to recharge my car at no cost. When it’s home in the garage, I plug it in and it charges slowly and yes I pay for that power. The only way to not pay for power, would be to prepay for solar panels and a storage system like Tesla’s Powerwall and other than the cost of the hardware, all my power would be free. I used online tools to calculate how much it would be to charge a Ford Lightning Truck. The prices in Oregon vary from $10 to $40. That is a lot cheaper than the $180 my wife, Dena, just paid to re ll her truck and she does this at least twice a week to go ride her horse.

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We also have a Chevy Volt hybrid. Dena uses it to drive to the of ce and back on days she is not driving her truck. If she just does that, plus occasional in town errands, she never uses gas and she never has to buy gas. If she goes on a long trip the gas engine takes over automatically and she can ll up at any gas station. As a small business owner with a eet of vehicles, I’m seriously considering electric or hybrid for my next cars and trucks. I’m not doing it to be green. I’m not worried about running out of power. I’m more worried about making the car payment. I’m also considering the FUV by Arcimoto for my in town vehicle. They have a version with a atbed and a version for deliveries and they start at $18,000. https://www.arcimoto.com/ What do you think about electric cars or hybrids for business use? Send me your thoughts at Jim@ProjectA.com. Thanks for reading.

Founder Greg Henderson ghenderson703@gmail.com Greg started the Southern Oregon Business Journal in 2015 and retired in 2020.

Looking forward, Jim Jim@SouthernOregonBusiness.com

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Cover photo showing EVCS charging stations around the state. evcs.com

5350 HWY 66, Ashland, Oregon 97520

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A JOURNAL FOR THE ECONOMICALLY CURIOUS, PROFESSIONALLY INSPIRED AND ACUTELY MOTIVATED

JULY 2022 - TABLE OF CONTENTS

Agriculture - Hazelnut Growers of Oregon Awarded SQF Level 3 Fourth Year in a Row at Its State-of-the-art Processing Facility - 5 SBDC - The Squeeze is On! - 6 EVCS Raises $68.8 Million to Accelerate Expansion of West Coast EV Fast Charging Network - 8 Umpqua Bank's 2022 Business Barometer: In Rapidly Changing Economy, Business Leaders Pivot as In ation, Workforce Transformation Test Resiliency - 10 Tiny Homes Market to Reach USD 3.57 Billion Globally by 2026 at 4.45% CAGR | Technavio - 14 Black Rock Coffee Bar Reaches its 33rd Store Opening in Oregon - 16 WAVE Bringing Wireless Depot Charging to Oregon with Expanded Order from Josephine Community Transit - 18 aha! Announces Wine Flies Free* Program to Celebrate Santa Rosa Flight Launch - 20 Cambria Hotels Drives Coast-to-Coast Expansion with 10 New Franchise Agreements and Four Groundbreakings including Medford- 22 Global Electric Two & Three-Wheeler Market is projected to reach US$ 153.62 Bn by 2030 - 24 Link Oregon joins EDUROAM Support Organization - 26 Agriculture - Tillamook County Creamery Association Announces Expanded Partnership With Dot Foods - 28 Oregon Innovators Receive Matching Grants from Business Oregon - 30 New SOU program offers degree in Sustainable Tourism Management - 36 A File Line - 38 Dutch Bros raises more than $2.3M in one day to help end ALS - 43

AGRICULTURE By press release https://www.prnewswire.com/news/hazelnut-growers-of-oregon/

Hazelnut Growers of Oregon Awarded SQF Level 3 Fourth Year in a Row at Its State-of-the-art Processing Facility said. "They are very knowledgeable about the modern quality control protocols and processes required for operating a food manufacturing operation such as this. We are changing the dynamics of the Hazelnut Industry with our focus on quality and competing in our US national market as a supplier of Specialty Retail, Foodservice, and Ingredient products."

New HGO President Gerry Watts said the hazelnut cooperative is poised for continued growth and innovation. Continued SQF3 recerti cation is a beacon of quality assurance in a current climate of food safety uncertainty. Hazelnut Growers of Oregon (HGO), a business unit of farmer-owned cooperative Wilco Hazelnut LLC, has received a SQF (Safe Quality Food) Level 3 (SQF3) certi cation for the fourth year in a row! HGO has earned the topranking food safety award every year since it opened its 120,000-square-foot hazelnut processing facility, and the speci c score it received this year was its highest ever. This is great news for HGO's more than 200 growers who

collectively own more than 20,000 acres of prime hazelnut orchards. SQF Level 3, with criteria in uenced by the Food Safety Modernization Act and the recent increase in global food contamination events, is the highest rating of Food Safety a Food Manufacturer can receive. The increased stringency of the SQF has made achieving a Level 3 rating extremely dif cult according to Mark Clute, plant Technical Services Manager. The HGO team makes a commitment every day to protect the Oregon Orchard brand as well as all of the customers' brands and this commitment is evidenced through the continued achievement of SQF3 certi cation. HGO President Gerry Watts noted he was impressed with how, year after year, the HGO team continues to meet the SQF3 standards. "This accomplishment of meeting SQF3 for four years running speaks volumes about our team," he

Following strict SQF3 guidelines, the processing plant segregates pasteurized and unpasteurized products; uses color codes to clearly identify each station; ensures rules are followed depending on where and who you are in the warehouse, down to the color of smock worn by visitors; features a clean-room design and marked walk paths; and uses dry cleaning and positive air pressure systems in order to offer the highest level of sanitation. About Hazelnut Growers of Oregon Founded in 1984, Hazelnut Growers of Oregon, a business unit of farmerowned cooperative Wilco, has more than 180 growers who collectively own more than 20,000 acres of prime hazelnut orchards. Oregon's Willamette Valley has the ideal climate for growing the world's highest quality hazelnuts. In 2016, Hazelnut Growers of Oregon merged with Wilco and by 2018 completed its 120,000 square-foot state-of-the-art hazelnut process facility in Aurora, Oregon. HGO processes a variety of hazelnut products, including inshell, kernels, oils, butters, and baking ingredients for food service supply companies, confectionaries, snack food makers, and bakers around the globe. The new processing plant also has 30,000 square feet of storage space. The Oregon hazelnut industry is expected to double in the next ve years. For more information visit https:// www.wilco.coop/hazelnuts/.

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By Marshall Doak, SOU SBDC Director

I probably should not use baseball or stock market analogies when describing current economic conditions for businesses, however they seem to t right now. Once again, we are at the cusp of fundamental changes in the economic landscape with most pundits believing there is more opportunity to the downside than the upside. We are about to nd out if this is so. Risk and Pro tability The baseball analogy ts for seasonality and describes taking a chance with downside potential (being called out at rst) with the intention of scoring a run when your teammate is on third base and needing assistance to get home. Taking a chance or chances are integral parts of being in business, but can be better de ned as taking calculated risks than just leaving something to chance. Taking calculated risks can be a way to radically reinvent, rapidly improve, add new ventures or just innovate to create stability and wealth for

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SMALL BUSINESS DEVELOPMENT CENTER

The Squeeze is On!

your business. Calculated risk taking is a fundamental opportunity for businesspeople to take, and one of the primary areas that can create satisfaction for owners. After all, ownership should be fun, right? In the investment world, a short squeeze denotes an action that increases the value of a stock, forcing many people who are shorting the stock to exit their positions. The ‘squeeze event’ happens and the price of the stock makes rapid gains as a result. Perhaps this analogy is more appropriate to current times as this describes rough economic conditions that develop, but with a happy ending for those who believe in the positive long-term growth and pro tability of the economy. I hope that this will be the result of the upcoming recession, should it occur, for all our Southern Oregon businesses. Your Survival Strategies The issue really boils down to: How are you going to survive a squeeze or downturn in the

economy? When the economy expands, it typically enables growth to occur broadly across most all business sectors. Money ows more easily, and people feel a ‘wealth effect’. In a downturn, we are experienced now to know it can be uneven across economic business sectors, with resulting disruptions and business closures concentrated in pockets. Each downturn or recession has unique characteristics, but in general, the negative effects of recessions are felt most severely in local economies, most often in the small businesses that provide most of the services and goods we enjoy as consumers. From a macro perspective, replacing lost businesses can be lengthy and costly to achieve and is an inef cient use of scarce capital. From a micro perspective, how a downturn will affect your business is only partially known at this time, as the unique characteristics of this potential recession unfold.

What is the solution? There is not one known solution to what we are going to go through. The best idea is to take every moment you have right now and develop your response strategy. At the central core of this should be a reliance on lean principles.

Some Lean Principles to Consider Adopting Cash is King; keep as much around as you are able to protect. It is depreciating daily, but will outlast unsold inventory that is lost to spoilage, theft, breakage and obsolescence. Lean out your inventory. Discontinue low margin or low volume items, unless they are the foundation of your business. (Why would low margin items be the foundation, btw?). As the duration of an anticipated downturn is not known, being conservative with your daily management practices is key to your survival. Watch your labor costs and margins. Maintain your margins. They illustrate the

health of your business as compared to past performance at a glance.

what was projected in midJune, making this advice all the more necessary.

Understand where in your business pro ts are made and where they are lowered or lost. Make the needed adjustments in your business to weed out losses.

It is easy to read articles and agree or disagree with the conclusions, or decide there is adequate time to adjust should a person realizes there may be something to the advice given. It is really dif cult to make a determination not only to accept that it is possible that conditions are worsening, but to motivate and be proactive in developing the strategies that will help you survive should it continue getting worse. This is exactly what should be done right now, to take a proactive approach to risk management and audit your business for resiliency in the face of deteriorating economic conditions, including supplychain issues that are likely to continue for the foreseeable future. Don’t wait until you can measure the damage done to your business as the turnaround time will be lengthy as a result.

Do not let your receivables collections lengthen out! Remember you are a service or goods provider, not a banker. Now is a great time to outsource your banking activities to the bankers. Rest up for the next couple months as you are able. Store up energy for the long haul if we have an “L” shaped recession in our future. To quote an old saying: “A recession is when your friends lose their businesses or jobs; a depression is when you do.” Let’s not let the current uncertainty turn into a depression. This article was originally written 6/15/2022 just before the FED raised rates by .75%. Conditions in early July are considerably different than

—Marshall Doak is the Director of the Southern Oregon University Small Business Development Center and a huge supporter of innovation and the community that forms around innovation in the economy. In private practice, he works with businesses that plan to transition to new ownership within the next ve years, assisting them to build value that can be converted to retirement income when the business sells. He can be reached through: mdoak06@gmail.com or 541-646-4126.

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EV By Press Release

Funds raised will be used to support consumer EV adoption and state transportation decarbonization goals EVCS, one of the largest electric vehicle (EV) fastcharging network operators on the West Coast, today announced the completion of

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EVCS Raises $68.8 Million to Accelerate Expansion of West Coast EV Fast Charging Network

a $68.8 million funding raise, comprised of a $50 million debt facility from Spring Lane Capital, and a Series A equity investment of $18.8 million co-led by Abdo Partners, Spring Lane Capital and the Copulos Group, an Australian Private Global Investor. Jett Capital Advisors

also provided investment banking advisory services in support of the equity capital raise. The capital raised will support EVCS' rapid expansion into 35+ new cities across California and Washingt on as well as increase charger density in its existing communities. EVCS plans to

Aligned with the federal Bipartisan Infrastructure Law of 2021 providing $7.5 billion in funding towards the development of a national EV charging network, EVCS is committed to addressing the urgent need for public EV charging infrastructure in support of mass consumer EV adoption. EVCS will deploy the debt and equity raise to bolster the construction and installation of new charging locations, hire additional staff, improve digital product experiences and increase awareness of its industryleading subscription EV charging plan. "With over 600 chargers in California, Oregon and Was hington, we've grown to become one of the largest EV fast-charging networks in the U.S.," said Gustavo Occhiuzzo, CEO and Co-Founder of EVCS. "With this new round of funding, we're thrilled to increase EV driver access to our unlimited charging subscription product by more than doubling our charger footprint over the next 18 months." "EVCS has been an innovator in the EV charging sector, simplifying complex electricity pricing and saving the typical EV driver thousands of dollars

annually with our unlimited charging subscription plan," said Ian Vishnevsky, COO/CFO and Co-Founder of EVCS. "With today's announcement, we enter a new phase of growth enabling EVCS to offer EV drivers improved access to affordable, DC fast charging up and down the West Coast." "Investment in EV charging networks has reached a new in ection point with a wave of EV deals. This sends a strong signal to infrastructure investors and the capital markets, more broadly, that the EV marketplace is prime for expansion," said Nikhil Garg, Partner and Co-Founder of Spring Lane Capital. "High gas prices, the introduction of compelling new vehicle models, and concern for the environment have spurred a massive upswing in EV adoption, with charger utilization increasing at such a breakneck pace that EVCS' expansion couldn't come at a more opportune time. As a pioneer in the EV fast charging market, EVCS has created a unique framework that bridges federal, state and local funds with additional forms of nancing to facilitate the rapid expansion

of their network. We are excited to continue working with Gustavo and the EVCS team to close the disparity between public EV infrastructure and EV adoption." "Per the Alternative Fuels Data Center, we ended 2021 with over 2,300,000 EVs on U.S. roads and only 108,000 public charging ports available, so we're in a race to close the public EV infrastructure gap," said Ashley Abdo of Abdo Partners. "We're excited to partner with EVCS as they work towards an electri ed future in transportation." EVCS is committed to sustainability in its mission to decarbonize vehicle transportation. The company uses 100% renewable energy to power its network and increasingly faster-charging technology that gets you back on the road faster. For more information about EVCS, please visit https:// evcs.com/.

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more than double its network footprint to nearly 1,500 chargers by 2023.

By Press Release https://www.prnewswire.com/news-releases/umpqua-banks-2022business-barometer-in-rapidly-changing-economy-business-leaders-pivotas-in ation-workforce-transformation-test-resiliency-301570639.html

Umpqua Bank's 2022 Business Barometer: In Rapidly Changing Economy, Business Leaders Pivot as In ation, Workforce Transformation Test Resiliency pandemic-era strategies as they face mounting pressures that now include rising in ation and interest rates, in addition to accelerating challenges associated with supply chain disruption and workforce transformation.

Small Businesses Act with Sense of Urgency, Ready for Signi cant Changes 73% rank in ation as a top concern 90% impacted by soaring costs of goods Middle Market Companies Zero-in on Impacts of Labor Shortage, Cybersecurity 72% having dif culty nding talent

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BUSINESS BAROMETER

45% have been target of cyber-fraud last 12 months Umpqua Bank, a subsidiary of Umpqua Holdings Corporation (NASDAQ: UMPQ), today released its annual 2022 Business Barometer, an indepth study into the mood, mindset, and strategic priorities of leaders at small and middle market companies across the United States. This year's report nds small and middle market businesses pivoting from recent

Introduced in 2019, Umpqua Bank's Business Barometer report provides insight into how business leaders have navigated an unprecedented period that includes the preCOVID economy, the pandemic's onset and initial recovery, and the current environment of rising in ation and interest rates. Within that context, Umpqua Bank's 2022 Business Barometer reveals important differences from previous years. This year nds more small companies are ready than ever before to make signi cant changes to their business in response to in ation's growing impact. Meanwhile, after two years of making larger-scale business changes in response to the pandemic, middle market companies are now tackling the compounding impacts and higher costs of workforce transformation and cybersecurity threats.

Key ndings and highlights from Umpqua Bank's 2022 report include: After Two Years of Successful Pivots, Middle Market Zeros-In on Workforce Transformation Middle market companies represent just 3% of all U.S. businesses but account for $6 trillion in GDP and 44 million jobs. After major strategic changes over the past two years, leaders of these businesses anticipate less need to address previous areas of focus, including: pricing models (-15 percentage points), products and services (-16), acquiring (-16) or merging (-12), nancing expansion (-12), and digitizing for ef ciency (-5).

Instead, middle market companies are shifting focus to address workplace transformation and its accompanying labor shortage, which continue to accelerate. Nearly three-quarters (72%) report dif culty nding quali ed employees, a 17 percentage-point increase over last year, with an emerging impact on growth for 33% of businesses (+16 percentage points). More than 30% are also having dif culty retaining employees, up 18 points. In response, leaders plan to be even more aggressive than last year in terms of offering more exibility with remote options (+16), giving bonuses or other incentives (+15), supporting working parents (+14), increasing pay or bene ts (+11), and nding ways to automate repetitive manual tasks (+8). "Middle market companies have done a tremendous job of pivoting their businesses to adapt to supply chain and other challenges to become even more ef cient and competitive over the past couple years," said Richard Cabrera, Umpqua's Head of Middle Market Banking. "They're now looking to apply that same strategic focus and creative energy to the challenging workforce environment, which has the most immediate impact to their

bottom line and is affecting growth." Small Businesses Poised for Most Signi cant Changes to Business Since Pandemic Smaller companies often have fewer levers to pull in response to disruption than larger companies, and past Business Barometer reports have indicated more hesitation to embrace major changes. This year, that trend has reversed. For the rst time, small enterprises are looking to make more signi cant changes to their business, especially compared with a year ago. Changes small businesses anticipate include: pricing models (+18 percentage points), products and services (+12), nancing expansion (+7), digitizing for ef ciency (+5), and acquiring (+4) or merging (+3). In the face of continued workforce and supply chain disruption, more small businesses than last year report planning aggressive action to hire for new skills to build capabilities (+13),) increase worker pay and bene ts (+12), allow remote work options (+2), nd new suppliers (+12), and identify other partners to manage supply chain impacts (+4). "Increasingly, small businesses now feel a sense of urgency to make changes to their strategy

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"The past few years represent a remarkable period of disruption and resilience for U.S. businesses," said Umpqua Bank President Tory Nixon. "The pre-pandemic economic environment of low-in ation, low-cost capital, and high growth has shifted, and we nd ourselves in a period of rising costs for goods, talent and capital. As this new reality sets in, small and middle market companies alike are applying lessons learned over the past couple years and adjusting their strategic focus to ensure they emerge on the other side stronger and more competitive."

economy will improve (31%) or stay the same (50%), which is very similar to their prepandemic outlook. This expectation gap may explain a greater urgency on the part of small businesses this year to embrace signi cant changes. It's important to note that although leaders report more cautious views of the overall economy, that doesn't equate to a lack of con dence in their ability to adapt and continue to grow their businesses. When asked about revenue growth and pro tability, businesses expect levels of increase similar to previous years. and operations, especially in response to rising in ation, which has a more immediate impact the smaller the enterprise," said Ashley Hayslip, Umpqua's Head of Community & Business Banking, "That sense of urgency can be turned into a competitive advantage for those businesses that pivot quickly and strategically." Economic Optimism Diminishes, but Expectations for Business Growth Remain Steady Last year's economic optimism surged beyond pre-pandemic levels as businesses anticipated the recovery. In 2022, that optimism has diminished as concerns increase that rising in ation,

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which ranks as a top concern for both small (73%) and middle market (37%) businesses, and the evolving impacts of supply chain disruption and labor shortage, are here to stay. When it comes to economic conditions, businesses are split. Leaders surveyed this year are as likely to say current conditions are poor as they are excellent or good (34%). Leaders' economic outlooks vary signi cantly based on business size and complexity. Nearly 46% of small businesses believe the economy will decline further, an almost 20percentage-point increase over 2020 and 2021. However, more than eight in 10 middle market businesses believe the

Cybersecurity Ranks as a Major Concern for Middle Market Companies A noteworthy 45% of middle market companies report being a target of cybersecurityrelated fraud in the past 12 months. Of all possible answers, cybersecurity ranks as the top area middle market businesses are most likely to invest in this year, and as the second most important area they need to address in the year ahead next to addressing workforce challenges. Middle market leaders also clearly see the need to protect working capital and nancial assets. More than six in 10 are planning to invest in nancial tools and infrastructure that

companies with $500,000 to $500 million in annual revenue. The survey has a 2.8% margin of error and was elded from April 13 to April 26, 2022.

Supply Chain Impacts Intensify for Small Businesses, Moderate for Middle Market This year's report shows the dramatic advances middle market companies have made in aggressively dealing with supply chain disruption. Over the past year, 60% are implementing new inventory management techniques (+24 percentage points), 54% are diversifying with new products (+14), and 51% have found new suppliers (+9). As a result, related impacts have improved, compared with 2021. Nearly 80% have been able to purchase essential goods as needed (+8), and, despite in ationary pressures, associated costs have risen less dramatically than a year ago. In contrast, supply-chain impacts are intensifying for smaller businesses compared to last year, particularly in the cost of purchased goods, with 90% reporting price spikes, 75% experiencing longer delays (+16), and 61% needing to source materials differently (+15). In ation ranks as a top concern for nearly threequarters of small businesses,

which are less able to absorb the rising costs of goods. To read and download the survey in full, visit www.umpquabank.com/ business-barometer. Survey Methodology The Umpqua Bank 2022 Business Barometer, conducted annually, surveyed 1,210 owners, executives, and nancial decision-makers from U.S. small and middle-market companies. The online survey was conducted in partnership with DHM Research, a public policy and business research rm, and targeted leaders at

About Umpqua Bank Umpqua Bank, headquartered in Roseburg, Ore., is a subsidiary of Umpqua Holdings Corporation and operates in Arizona, California, Colorado , Idaho, Nevada, Oregon, and Washington. Umpqua Bank has been recognized for its innovative customer experience and banking strategy by national publications including The Wall Street Journal, The New York Times, BusinessWeek, Fast Company and CNBC. The company has been recognized for eight years in a row on FORTUNE magazine's list of the country's "100 Best Companies to Work For," and was recently named by The Portland Business Journal the Most Admired Financial Services Company in Oregon for the 17th consecutive year. In addition to its retail banking presence, Umpqua Bank also owns Financial Paci c Leasing, Inc., a nationally recognized commercial nance company that provides equipment leases to businesses. SOURCE Umpqua Holdings Corporation

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safeguard and strengthen their payments systems.

HOUSING By Press Release https://www.prnewswire.com/news/technavio/

The "Tiny Homes Market by Product (Mobile tiny homes and Stationary tiny homes) and Geography (North America, Europe, APAC, South America, and the Middle East and Africa) - Forecast and Analysis 2022-2026" report has been added to Technavio's offering. With ISO 9001:2015 certi cation, Technavio is proudly partnering with more than 100 Fortune 500 companies for over 16 years. The tiny homes market share is expected to increase by USD 3.57 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.45%. Technavio categorizes the tiny homes market as a part of the homebuilding market

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Tiny Homes Market to Reach USD 3.57 Billion Globally by 2026 at 4.45% CAGR | Technavio

within the overall global household durables industry. Our research report has extensively covered external factors in uencing the parent market growth potential in the coming years, which will determine the levels of growth of the tiny homes market during the forecast period. Tiny Homes Market: Segmentation Analysis The tiny homes market report is segmented by Product (Mobile tiny homes and Stationary tiny homes) and Geography (North America, Europe, APAC, South

America, and the Middle East and Africa). Revenue Generating Segment: The tiny homes market share growth in the mobile tiny homes segment will be signi cant for revenue generation. Regional Analysis: 59% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for tiny homes in North America For additional insights into the contribution of all the segments Grab a sample now!

Tiny Homes Market: Key Market Dynamics Market Driver - The key factor driving growth in the tiny homes market is its affordability by the mass section of the population. Tiny homes are recognized as the most affordable housing system, preferred especially by millennials. Tiny homes are just a fraction of the price of traditional homes and can be designed based on customers' requirements. These homes can be purchased at a comparatively lower price than conventional site-built homes. The average price of a tiny home ranges from $10,000 to $30,000. Any price variation can be attributed to factors such as design and structure. The high cost of constructing a conventional home exerts nancial strains on the buyer. Market Challenges - The limited demand from developing economies will be a major challenge for the tiny homes market during the forecast period. Tiny homes have a high demand in developed economies such as the US, while the adoption and purchase of such homes are limited in developing economies. People in developing countries have limited knowledge and awareness about the availability of such homes and prefer to buy conventional homes. The lack of presence of major vendors, coupled with the low preference of consumers to purchase such homes, acts as a major challenge for the market. Vendors nd it dif cult to penetrate the developing markets of APAC and Eastern Europe due to their limited knowledge about product offerings and technologies.

To learn about additional key drivers, trends, and challenges - Request a Sample Report right now! Tiny Homes Market: Vendor Analysis The tiny homes market is fragmented and the vendors are deploying growth strategies such as pricing and marketing strategies to retain their existing market shares and seize new market opportunities to compete in the market.

which includes frequently asked questions such as What are historical revenue gures and estimated revenue gures as well as CAGR during the forecast timeframe? What is the current trend taking place in the market space? Which are business tactics that will in uence competitive scenarios along with de ning the growth potential of the market? What are market drivers, restraints, and challenges impacting demand & growth of the market?

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American Tiny House

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Aussie Tiny Houses

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BAAHOUSE and BAASTUDIO PTY LTD.

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Berkshire Hathaway Inc.

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Cavco Industries Inc.

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Designer ECO Tiny Homes

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Handcrafted Movement

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Heirloom Inc.

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HONOMOBO

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Humble Hand Craft

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ICON Technology Inc.

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La Tiny House

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Meka Inc.

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Mini Mansions Tiny Home Builders LLC

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Molecule Tiny Homes

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Mustard Seed Tiny Homes LLC

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New Frontier Tiny Homes

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Oregon Cottage Co.

The competitive scenario provided in the Tiny Homes Market report analyzes, evaluates, and positions companies based on various performance indicators. Some of the factors considered for this analysis include the nancial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, growth in market share, etc. Don't wait, Make a strategic approach & boost your business goals with our Tiny Homes Market Forecast Report - Buy Now!

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Skyline Champion Corp.

Related Reports:

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Tiny Eco Homes UK Ltd.

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Tiny Home Builders

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Tiny SMART House Inc.

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Tumbleweed Tiny House Co.

To gain access to more vendor pro les with their key offerings available with Technavio, Click Here Get ready to achieve excellent business outcomes from this exclusive Tiny Homes Market report by Technavio. The report will include highlights of the overall market

Which regions & segments will garner massive revenue and emerge as market leaders in upcoming years?

The predicted growth for the kitchen sinks market share from 2021 to 2026 is USD 533.96 million at a progressing CAGR of 3.37%. The smart home speaker market share in US is expected to increase to USD 3.93 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 18.45%

Southern Oregon Business Journal July 2022 | 15

GROWING COMPANIES By Press Release https://www.prnewswire.com/news/black-rock-coffee-bar/

Black Rock Coffee Bar, known for its premium roasted coffees, teas, smoothies and avorful Fuel® energy drinks, is opening a new drive-thruonly store in the state where the boutique coffee chain was founded - Oregon. Targeted to open on Friday, July 8th in Troutdale, Black Rock Coffee Bar now has 33

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Black Rock Coffee Bar Reaches its 33rd Store Opening in Oregon

stores in Oregon and more than 100 locations across seven states in the United States.

The new Black Rock Coffee Bar store is located approximately 16 miles east of Portland and Gresham at 1420 NW Frontage Road. This location marks the

second store to open in Troutdale. "To add another store in Oregon is meaningful because this is where it all began for us," said Josh Pike, CEO of Black Rock Coffee Bar. "It also is where we established our values and our culture, which is anchored in Community,

Connection and Coffee. We look forward to serving the Troutdale community and seeing everyone at our grand opening on July 8th." To celebrate its grand opening, Black Rock will offer all customers free 16 oz. drinks all day on July 8th at this location, and other specials throughout the following week. Founded in 2008 in Portland, Oregon, an area of the Paci c Northwest known for its coffee excellence, Black Rock Coffee Bar continues its rapid expansion through the west and into the sunbelt,

including Arizona, California , Colorado, Idaho, Oregon, T exas and Washington. The boutique coffee chain recently was named the Fastest Growing Private Company in Oregon and SW Washington in 2021 by the Portland Business Journal. The Black Rock culture prides itself on providing opportunities for young people to learn how to lead, run a business, and develop people skills. About Black Rock Coffee Bar

shop that is known for its premium roasted coffees, teas, smoothies and avorful Fuel® energy drinks. Founded as a family owned and operated business in Oregon in 2008, Black Rock Coffee Bar has grown to more than 100 retail locations in seven states. The Black Rock culture prides itself on not only being a positive force for the communities it serves, but also the team members that fuel their locations day in and day out. An important aspect of their team mission is to recognize those that go above and beyond by displaying the 4G's of Black Rock – grit, growth, gratitude and grace. For more information, visit https://br.coffee/

Black Rock Coffee Bar is a national boutique coffee

Southern Oregon Business Journal July 2022 | 17

TRANSPORTATION By Press Release https://www.prnewswire.com/news-releases/wave-bringing-wireless-depotcharging-to-oregon-with-expanded-order-from-josephine-communitytransit-301572609.html

Oregon transit agency looks to WAVE for simpler, space-saving wireless depot charging.

18 | Southern Oregon Business Journal July 2022

WAVE Bringing Wireless Depot Charging to Oregon with Expanded Order from Josephine Community

The four 125kW wireless systems will replace the need for any plug-in chargers in Josephine Community Transit's depot.

WAVE, a wholly-owned subsidiary of Ideanomics (NASDAQ: IDEX) and developer of high-power, wireless inductive charging solutions for medium- and heavyduty commercial vehicles, today announced Josephine Community Transit (JCT)

"Having run our electric buses with plug-in chargers for a few years now, we've experienced rst-hand the challenges of managing cables," said Scott Chancey, Transit Manager of Josephine Community Transit. "Replacing plugs-ins with WAVE will allow us to expand our eet within our existing space while bringing park-and-charge simplicity to our depot operations." Transit agency space and labor constraints become more pronounced as they scale from small trial stages to operating an entire electric eet. Plug-in charging infrastructure relies on extensive manual labor and occupies precious space in tight parking areas. "Going electric within their existing depot space is one of the major challenges transit agencies face right now," said WAVE CEO Aaron Gillmore. "Flush to the ground and automated, our depot solution eliminates real estate and safety concerns that come with pedestals and cables. Josephine represents another step towards a much-needed simpli cation of charging infrastructure."

Expected to be operational by mid-2023, the four WAVE systems will power four Complete Coach Works (CCW) zero-emission propulsion system (ZEPS) buses, replacing the need for any plugin chargers in the depot. "The 125kW depot system is based on the proven 250kW opportunity charging systems installed at transit agencies across the U.S," said Mike Masquelier, WAVE's Chief Technology Of cer. "Bus operators just park over the charging pad, and the system takes care of the rest. When the batteries reach the targeted charge level, the system powers down, and the bus is ready to go. This translates into operational ef ciencies that simply aren't possible with plug-in systems." Josephine Community Transit operates xed and commuter routes in the city of Grants Pass, Oregon and across Rogue Valley. In 2019, JCT began its zeroemission journey by purchasing two remanufactured ZEPS buses from Complete Coach Works. WAVE has long-standing operations with transit agencies like Antelope Valley Transit Authority (AVTA), Contra Costa County Transit Authority (CCCTA) in California, and Twin Transit in Washington. WAVE's wireless on-route charging helped AVTA become the rst all-electric transit agency in North America, with 12 wireless charging systems installed over 100 square miles and delivering well over 4GWh to date, the largest deployment of its kind in the U.S. More recently,

WAVE implemented a new wireless charging installation at Universal Studios Hollywood, powering the new electric trams for the world-famous Studio Tours. About WAVE, Inc. With a global-leading number of high-power, rigorously proven inductive charging systems deployed, WAVE enables commercial eet operators with a faster, easier way to extend the range of medium- and heavyduty electric vehicles. Founded in 2011, with systems ranging from 125kW to 500kW, WAVE makes tomorrow's EV charging technology available today. Learn more at www.waveipt.com. About Ideanomics Ideanomics (NASDAQ: IDEX) is a global group with a simple mission: to accelerate the commercial adoption of electric vehicles. By bringing together vehicles and charging technology with design, implementation, and nancial services, we provide solutions for the commercial world to commit to an EV future. To keep up with Ideanomics, please follow the company on social @ideanomicshq or visit: https:// ideanomics.com.

Southern Oregon Business Journal July 2022 | 19 fi

expanded its original order from a single charger to four 125kW depot chargers in Grants Pass, Oregon. In addition to installing WAVE's wireless charging system, Ideanomics Energy will manage all construction related to deploying the depot charging systems.

TRAVEL By Press Release https://www.prnewswire.com/news-releases/aha-announces-wine- ies-freeprogram-to-celebrate-santa-rosa- ight-launch-301567785.html

20 | Southern Oregon Business Journal July 2022

aha! Announces Wine Flies Free* Program to Celebrate Santa Rosa Flight Launch

booking or by declaring their wine item during their check-in at the airport. See yaha.com/ wine iesfree for complete details and restrictions.

"Your vacation doesn't have to stop when you land at home," said Tim Sieber, head of ExpressJet's aha! business unit. "Many of aha!'s destinations are in incredible wine regions throughout the Northwest. And now, we're making it easy for you to bring your favorite wines home to enjoy from the

For more information or to book a ight, visit www. yaha.com or call the aha! contact center at 775-439-0888.

comforts of your home." The program begins today, one month ahead of aha!'s launch of ights between Reno-Tahoe and the Charles M. Schulz Sonoma County Airport in Santa Rosa – connecting wine-lovers with the famous California wine AVAs in just under an hour. Santa Rosa joins aha! wine country destinations in Oregon, Washington, and Idaho. For a limited time, until November 30, 2022, aha! will accept one dedicated wine bottle case as a free checked bag. Customers can opt-in by selecting the "wine ies free" option during

aha! Wine Flies Free* Each participant must be 21 or over, and is allowed one container with up to one case

aha! is a leisure brand of ExpressJet Airlines. aha! seeks to provide travelers in smaller communities, many who have seen air service reduced over the past decade through airline mergers, with convenient, short, nonstop ights to high-quality destinations like the Reno-Lake Tahoe region. In addition to offering value-priced, nonstop ights, aha! will soon partner with resorts, casinos and attractions to

"bundle" value-priced

(12 standard bottles) of wine, weighing up to 50 lbs. Wine must be unopened and professionally packaged in a shipper box with protective padding, inserts and labels. Passengers must comply with all governmental and TSA regulations when traveling with alcohol. Bags or containers with wine mixed with other items will be ineligible for the program and incur normal bag charges. aha! reserves the right to make changes or discontinue this program at any time without notice. Customers can read more at www. yaha.com/ wine iesfree.

vacation packages. www. yaha.com

About aha!

SOURCE aha!

About ExpressJet Airlines ExpressJet Airlines operates Embraer ERJ145 regional jet aircraft and has more than 40 years of regional airline experience. ExpressJet, including its leisure brand aha!, is focused on providing travelers in smaller communities with convenient, short, nonstop ights to highquality destinations. The company's services also include specialty charter ights and additional future routes. ExpressJet is owned by KAir Enterprises and its af liates. www.expressjet.com

Southern Oregon Business Journal July 2022 | 21 fi

Get your wine glasses ready. aha!, powered by ExpressJet Airlines, is waiving baggage fees for wine from its popular wine destinations.

TRAVEL By Press Release https://www.prnewswire.com/news-releases/cambria-hotels-drives-coast-tocoast-expansion-with-10-new-franchise-agreements-and-fourgroundbreakings-301565416.html

Building on its strategy to continually grow its footprint in markets sought-after by guests and developers alike, Cambria Hotels, an upscale brand franchised by Choice Hotels International, Inc. (NYSE: CHH), has awarded 10 franchise agreements to develop the new Cambria prototype. Launched in late 2021, the new prototype is uniquely designed to build the right sized Cambria for the right 22 | Southern Oregon Business Journal July 2022

Cambria Hotels Drives Coast-to-Coast Expansion with 10 New Franchise Agreements and Four Groundbreakings including Medford

market, helping to lower the total cost of owning a Cambria hotel while continuing to deliver on the core hallmarks upscale guests prefer. The new Cambria prototype option will continue to deliver the brand hallmarks and signature amenities that appeal to modern travelers. These new franchise agreements help accelerate the brand's presence in sought after secondary

markets and leisure destinations, including: Buckeye, Arizona: Tracy, California: Sacramento, California: Palmdale, California: Seekonk, Massachusetts: West Yarmouth, Massachusetts: Southaven, Mississippi:

Portsmouth, New Hampshire: Medford, Oregon: Hailed as a quintessential Paci c Northwest destination, this city is ideally located in southern Oregon, providing easy access to breathtaking natural scenery, top wineries and local dining. Sevierville, Tennessee: "Key to our continued success is working with the right developers in the right markets, which is why we are proud to provide yet another development option for new and existing owners alike to grow their portfolio with the Cambria brand," said Mark Shalala, senior vice president of development, upscale brands, Choice Hotels. "From the start, Cambria has been revered among guests for delivering an upscale product that's both approachable and thoughtfully curated just for them. These same tenets have always been central components of the brand's value proposition, and are similarly re ected in the latest prototype, which is intended to deliver cost-ef cient designs and operational ef ciency in a sophisticated package, so more owners can tap into the growing upscale market." As the brand grows both its design forward, hybrid prototype and custom

designed hotels, it celebrates four back-to-back groundbreakings in less than ten days. This expansion continues, despite the rise in interest rates and cost of materials, which is a testament to the brand and prototype. In the rst quarter of 2022 the number of domestic franchise agreements awarded for the brand has more than doubled, compared to the same period of 2021. Successfully breaking ground on four new, custom development projects in less than ten days—including the Cambria Hotel Rehoboth Beach last week—these groundbreakings further underscore Cambria's rapid coast-to-coast expansion: Cambria Hotel Spokane, Washington: Cambria Hotel Burbank, California: Cambria Hotel North Conway, New Hampshire: "Cambria Hotels has arrived. After successfully doubling the size of our portfolio in the last ve years, the brand is now located in nearly 75% of the top U.S. markets, where its design-forward, locallytailored, upscale experience continues to resonate strongly with modern travelers," said Janis Cannon, senior vice president, upscale brands, Choice Hotels. "Growth-

minded developers have taken notice as well, and the popular Cambria prototype offers this group a new opportunity to access the bene ts of our segmentde ning brand, while streamlining costs and maximizing operational ef ciencies. These latest development milestones af rm our expansion strategy is working and together, with our growing development community, we look forward to propelling the Cambria brand to new heights and new markets – from scenic Cape Cod to downtown Albuquerque and beyond." There are currently more than 130 Cambria hotels open or under development across the U.S. in popular cities such as Chicago, Los Angeles, Nashville, New Orleans, Phoenix and Washing ton, D.C. For more information on Cambria Hotels development opportunities, visit choicehotelsdevelopment .com/cambriahotels.

Southern Oregon Business Journal July 2022 | 23

TRANSPORTATION By Press Release https://www.prnewswire.com/news-releases/global-electric-two--three-wheeler-market-isprojected-to-reach-us-153-62-bn-by-2030--cagr-14-2-astute-analytica-301544842.html

According to the study published by Astute Analytica, the Global Electric Two & Three-Wheeler Market is projected to witness a rise in its revenue from US$ 46.61 Bn in 2021 to US$ 153.62 Bn by 2030. The market is registering a growth at a CAGR of 14.2% over the forecast period 2022-2030. In terms of volume, the market is registering a CAGR of 14.2% during the forecast period. The market is majorly driven by factors such as growing demand for energyef cient commuting and government support through subsidies and tax rebates.

24 | Southern Oregon Business Journal July 2022

Global Electric Two & Three-Wheeler Market is projected to reach US$ 153.62 Bn by 2030

Electric vehicles lead to less air pollution, less noise pollution, higher ef ciency, low maintenance cost, and low fuel and operating costs when compared to other conventional vehicles. Moreover, clean and renewable energy sources like solar and wind power are being increasingly integrated into the utility grids used to charge electric vehicles, which further reduces the use of hydrocarbon-based energy sources. Request Sample Copy of Research Report at https:// www.astuteanalytica.com/

request-sample/electric-twothree-wheeler-market The production of gaspowered vehicles is expected to decrease prominently over the next decade as gas is not a renewable source of energy and doesn't promote sustainable development. However, electric vehicles are fuel-ef cient and low emission vehicles as compared to gaspowered vehicles. Furthermore, countries like the U.S., France, Germany, and China have implemented stringent government laws and regulations regarding vehicular emission, under which it is mandatory for the

automobile manufacturers to use advanced technologies that help to combat highemission levels emitted by vehicles. Governments have promoted growth in this segment by offering incentives, imposing tax rebates, and preferential policies, among others. For instance, in India, state of Maharashtra declared its EV policy in 2021. This policy provides incentives of US$ 65.50 per kilowatt-hour of battery capacity to all types of electric vehicles buyers. However, the lack of EV charging infrastructure and poor design & performance standard of electric vehicles poses a big challenge to the market growth. Segmentation Analysis Two-wheelers leads the Global Electric Two & ThreeWheeler Market Based on vehicle type, the market is segmented into ebikes, electric kick scooters, two-wheelers, and threewheelers. The e-bikes segment has the highest share in the Global Electric Two & ThreeWheeler Market in 2021 and is further estimated to continue its dominance over the projection period. Sales of electric e-bikes more than doubled in 2021 led by a sharp uptick in demand for high-speed e-bikes which are supported by state and central

subsidies. The three-wheelers segment has the highest CAGR over the forecast period due to the rising focus on electrifying public transport system in major regions like Europe, China, U.S, India and UK. Personal usage has the highest share in the Global Electric Two & ThreeWheeler Market in 2021 In terms of usage, the electric two & three-wheeler market is divided into personal and commercial segments. Among these, the personal segment holds the highest market share in 2021. Further, the personal segment also records the highest CAGR over the forecast period 2022-2030. Electric Two & Three-Wheeler are predominantly used in the personal or private sector. They are being heavily used for transportation of commuting from one place to another, as they have become the most fuel-ef cient transport system for long distances. Individuals are the major end users of the electric two & three-wheelers in 2021 Based on end users, the market is divided into individuals and businesses segment. Individuals (B2C) are the highest end users of the Global Electric Two & ThreeWheeler Market in 2021 and

has the highest CAGR over the projection period. This is due to the increased use of electric two & three-wheelers by consumers as they are cost ef cient and environmentally friendly. Asia Paci c has the lion's share in the Global Electric Two & Three-Wheeler Market Asia Paci c Electric Two & Three-Wheeler Market dominates the global marketplace in 2021 and will continue its dominance over the forecast period. China, being the world's top EV producer and user, has a stranglehold on the region's EV market. Furthermore, Japan and South Korea have both seen rapid growth in their electric vehicle market as their governments have aided the increase of EV demand by providing EV charging stations, establishing pollution standards, and establishing deadlines for switching from ICE vehicles to full or hybrid EVs, among other things.

Arcimoto is an Eugene based electric vehicle company that produces innovative, ultra-high efficiency vehicles aimed at transforming daily mobility across multiple verticals - Find out more at https://www.arcimoto.com/

Southern Oregon Business Journal July 2022 | 25

BROADBAND By Press Release https://www.prnewswire.com/news-releases/and-then-there-were-5internet2-announces-new-eduroam-supportorganizations-301560013.html

Connecticut Education Network (CEN) and Link Oregon join the program to help bridge the digital divide for K-12 schools, libraries, museums, and more with eduroam global Wi-Fi Internet2 announced today the latest state research and education (R&E) networks to join the eduroam Support Organizations

26 | Southern Oregon Business Journal July 2022

Link Oregon joins EDUROAM Support Organization

program: Connecticut Education Network (CEN) and Link Oregon. The program expands access to the eduroam global Wi-Fi roaming service across community anchor institutions – K-12 schools, libraries, and museums – with a reach that now includes ve states spanning coast to coast in the U.S.

eduroam is the secure, worldwide roaming wireless service developed by and for the international R&E community and is available in more than 100 countries. Internet2 is the operator of eduroam in the U.S., with more than 1,000 eduroamsubscribing organizations supporting millions of students, faculty, researchers, and staff across the country.

With input from the research and education community, Internet2 transitioned eduroam's U.S. infrastructure to a cloud-forward architecture in 2021, boosting resiliency and scalability to better support the growth driven by the Support Organizations. "The eduroam Support Organizations program is cultivating a cohort of leading organizations in the research and education network community that have the capabilities, capacity, and collaborative spirit needed to contribute to the expansion of eduroam access throughout the U.S.," said Kevin Morooney, vice president of trust and identity & NET+ cloud services at Internet2. "The unique promise of eduroam lies in its everincreasing ubiquity. We're over the moon about the momentum the Support Organizations are creating to bring access to all students in their states. The power of a community coming together to solve shared problems is on full display with these efforts." The more participants in eduroam, the more powerful the network, and the bigger the bene ts for all. In April 2022, CEN and Link Oregon put forth proposals to extend the reach of eduroam throughout their states by joining the Support

Organizations program. Over the next year, they will participate in an on-ramp process, giving them the opportunity to deploy the eduroam service to a small number of locations in preparation to scale more broadly next year. Program participants learn from each other, work together to solve shared challenges, and leverage their existing relationships with K-12 schools, libraries, and museums to address scaling challenges and better serve these communities through eduroam access. "Our entire team at Link Oregon is very excited to be recognized by Internet2 as the eduroam Support Organization for Oregon and to have this opportunity to extend the multiple bene ts of seamless Wi-Fi roaming to our partners in the K-12, public library, and museum sectors," said Steve Corbató, executive director of Link Oregon. "This work will leverage a successful demonstration project led by our founding member Oregon State University, together with the Linn-Benton-Lincoln Education Service District and the Albany and Corvallis School Districts." Link Oregon — a consortium of Oregon's four largest research universities (Oregon

Health & Science University, Oregon State University, Portland State University, and the University of Oregon) and the State of Oregon's Enterprise Information Services (EIS) unit — provides high-speed, beroptic broadband connectivity and shared network services to Oregon's public and nonpro t sectors including K-12 and higher education institutions, libraries, Tribes, public healthcare facilities, remote state of ces, and other public and non-pro t organizations. Link Oregon's high-capacity network will eventually serve more than 600+ organizations across the state, making it easier for these entities to collaborate, share information, and deliver services to Oregon residents and visitors. About Internet2 Internet2® is a non-pro t, member-driven advanced technology community founded by the nation's leading higher education institutions in 1996. Internet2 serves 323 U.S. universities, 59 government agencies, 46 regional and state education networks. For more information, visit https://internet2.edu or follow @Internet2 on Twitter.

Southern Oregon Business Journal July 2022 | 27

AGRICULTURE By Press Release https://www.prnewswire.com/news-releases/tillamook-county-creameryassociation-announces-expanded-partnership-with-dotfoods-301558021.html

Extra creamy, premium Tillamook® Ice Cream is now available for ice cream lovers to enjoy at restaurants and scoop shops from coast to coast. The exclusive partnership with Dot

28 | Southern Oregon Business Journal July 2022

Tillamook County Creamery Association Announces Expanded Partnership With Dot Foods

Foods unlocks the potential for Tillamook Ice Cream to be accessible via Dot's network of customers, including more than 5,200 distributors in all 50 states.

Packaged in plastic threegallon tubs, the newly distributed Tillamook Ice Cream for foodservice currently has eight, tastetempting avors stocked, including Butter Pecan,

Chocolate, Chocolate Chip Cookie Dough, Cookies & Cream, Mint Chocolate Chip, Oregon Strawberry, Rocky Road, and Vanilla Bean, with another 20 avors available for special order. Made with no shortcuts and with extra cream, all Tillamook Ice Cream is made with rBST-free milk and no arti cial avors or preservatives.1 "We are thrilled with this new opportunity to provide Tillamook Ice Cream to foodservice operators and their customers throughout the country," said Preston Simon, Director of Foodservice, Tillamook County Creamery Association (TCCA). "Our premium Tillamook Ice Cream has tremendous loyalty now in retail, and this new distribution is poised to grow that fan base even more when they are away from home – one delicious scoop at a time." TCCA has been making ice cream with more cream than industry standards require since 1947. As a long-time redistribution partner for Tillamook Cheese, the expanded ice cream partnership with Dot Foods will help build on TCCA's rapidly growing presence as a national dairy brand. In 2021, Tillamook Ice Cream grew to become the fastest-growing family-size ice cream brand in the United States.2

Since 2018, TCCA has expanded its household reach by 45%, adding 9 million new brand buyers in just three years. Today, nearly 1 in 4 U.S. households are currently buying Tillamook products3. In 2021 alone, 2 million households were added – up 7% over the prior year– achieving a total U.S. household penetration of 23.3%. "Based on the success that Tillamook Cheese has had within the foodservice sector, organically growing to be the most menu mentioned cheese in the U.S., we anticipate excellent enthusiasm and demand for our ice cream as well," said Simon. "We look forward to all that Dot Foods partnership will deliver for our Tillamook Ice Cream." About Tillamook County Creamery Association Founded in 1909 as a farmerowned cooperative, Tillamook County Creamery Association (TCCA) recently achieved the distinction as a Certi ed B Corporation® (B Corp™) and prides itself on its commitment to bringing to market the most consistent, best tasting, highest quality dairy products made in the most natural way possible. Guided by the belief that everyone deserves real food that makes them feel good every

day, Tillamook® produces internationally recognized, award-winning cheese as well as exceptional ice cream, butter, cream cheese spreads, yogurt and sour cream, made with unwavering values that never sacri ce or compromise quality for pro t. TCCA is owned by almost 80 farming families, primarily based in Tillamook County, Oregon. TCCA operates production facilities in Tillamook and Boardman, Oregon and employs more than 900 people throughout the state. The Tillamook Creamery is the largest tourist attraction on the coast of Oregon and one of the most popular in the state, attracting more than one million visitors each year. For more information on TCCA and Tillamook, visit Tillamook.com. 1 All farmers who supply milk for Tillamook products pledge to not use arti cial growth hormones. The FDA has stated that no signi cant difference has been shown between milk derived from rBST treated and non-rBST treated cows.

2 In terms of absolute dollar sales; 52 weeks ending 12/26/21.

3 23.3% HH pen; 52 weeks ending 12/26/21.

Southern Oregon Business Journal July 2022 | 29

BUSINESS OREGON By Press Release

30 | Southern Oregon Business Journal July 2022

Oregon Innovators Receive Matching Grants from Business Oregon

The U.S. Small Business Administration (SBA) administers the SBIR and STTR programs, which are often referred to as "America's largest seed fund." In 2020, Oregon companies were awarded nearly $45 million in SBIR/STTR awards. SBIR/STTR provides funding that doesn’t dilute ownership, preserving control and exibility for entrepreneurs. However, the SBIR funding alone leaves gaps in areas critical to getting early-stage companies to the point of producing revenue and becoming viable businesses. The federal funding helps develop the product but can’t

be used for many critical elements to create and scale a business. To address these gaps and increase the business’s chances of success, Business Oregon offe rs a matching grant program that complements the federal program, to help Oregon companies that received these federal grants. Business Oregon’s funds also help position the companies for future fundraising and growth after the federal grants are completed. The state funds can be applied to expenses that help a company stay and grow in Oregon, such as business plan development, facilities, testing equipment, production equipment, intellectual property protection, product marketing, business consulting , and more. These funds are awarded in several phases to support the changing needs of companies as they take steps forward in building their businesses and products. Business Oregon’s Phase I matching grants provide up to $50,000 to help very earlystage companies do feasibility studies on new technologies. Phase II grants build on Phase I work to help companies develop commercially ready prototypes to test with customers. The Phase II matching grants provide up to $100,000.

A list of the businesses awarded SBIR/STTR matching grants in this round of funding from Business Oregon is below. Phase I Grant Awardees: AirOmatix specializes in improving methods of oxygen concentration, storage, and delivery for use in healthcare, athletics, and food transportation and storage. The grant award will be used to complete research and development, new market exploration, and IP protection. Ampere Scienti c is dedicated to the continuous improvement of specialty alloy production and processing, offering the most advanced Vacuum Arc Remelting process monitoring and control systems in the industry. The grant award will be used to purchase and install equipment to allow for critical sampling and analysis of the company’s proprietary ingot manufacturing process. Canopii incentivizes farming through the creation of turnkey urban farms that utilize novel end-to-end labor automation and energy management to reduce costs. The grant award will be used to conduct target market analysis for the company’s fully automated vertical greenhouse system. Southern Oregon Business Journal July 2022 | 31

Business Oregon and the Oregon Innovation Council (Oregon InC) are thrilled to announce the twelve recipients of state grants that will help these innovative small businesses leverage their federal Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grant awards. The SBIR and STTR grant programs are federal programs designed to stimulate technological innovation and provide opportunities for small businesses to conduct research and development with commercialization potential.

Community Energy Labs offers modern building control solutions that make smart energy management and decarbonization both accessible and affordable for community building owners. The grant award will be used for IP protection, usability improvements, and cost modeling for municipal and school building energy control/ef ciency system. Inherent Targeting is focused on improving surgical guidance and treatment outcomes using nervetargeted imaging agents. The grant award will be used to complete further analysis of a lead compound and to prepare for FDA approval of the uorescent compound that prevents nerve damage during surgeries. mAbDx is committed to developing effective diagnostics for diseases of signi cant clinical urgency and for which diagnostic tests and key research reagents are lacking. The grant award will be used to install new test production equipment, optimize processes for largescale production, and work on diagnostic creation for the early detection of Dengue virus. NeuvaRx is a biotechnology start-up focused on the development of therapeutics for neurovascular diseases,

32 | Southern Oregon Business Journal July 2022

including ischemic and hemorrhagic stroke and agingrelated vascular dementia. The grant award will be used for product testing and IP protection for promising compounds aimed at improving the treatment of hemorrhagic stroke. Nzumbe develops technologies to identify and target disease-causing epigenetic events that lead to cancer, neurological disorders, and other diseases. The grant award will be used for IP protection and to purchase test equipment. OmnEcoil has developed a novel device that utilizes the bene ts of MRI for prostate cancer detection and tissue sampling in one integrated procedure for a more ef cient and accurate diagnosis. The grant award will be used for vital regulatory support services for prostate cancer diagnosis technology. Overwatch Imaging designs and manufactures imaging systems with custom onboard AI software for both piloted and unmanned aircraft. By helping organizations of all kinds move to autonomous aerial detection, Overwatch Imaging assists in improving ef ciencies, reducing costs, and enhancing safety. The grant award will be used to design, build, and test upgraded search and rescue

technology for maritime environments. PathHouse is a modular mass timber housing system capable of producing thousands of volumetric, waterproof units per year. It combines the bene ts of mass timber with the ef ciency of factory-based construction to speed up the delivery of permanent housing at attainable prices. The grant award will be used to design an automated equipment plan for a manufacturing facility to produce the company's modular mass timber housing system. RUTE Foundation Systems produces and delivers the most ef cient, sustainable structural foundation systems for the wind and solar industries. The grant award will be used to build out and test the design of innovative cablestayed solar photovoltaic tracker technology to support solar installations on agricultural land. Phase II Grant Awardees: Ampere Scienti c is dedicated to the continuous improvement of specialty alloy production and processing, offering the most advanced Vacuum Arc Remelting process monitoring and control systems in the industry. The grant award will be used for the development

Continuous Solutions works to solve complex problems in the power, energy, and electric motor industries. The company is focused on revolutionizing electric motors through ultra-ef cient, costeffective technologies. The grant award will be used for the production, distribution, and testing of high-quality prototypes of novel inductor technology and in the development of strategic partnerships. e-MSion works to advance mass spectrometry-based life sciences research by offering accessible electron capture dissociation (ECD) fragmentation. The new and complementary data the ExD Cell enables unlocks new avenues of protein characterization that is useful to drug manufacturers and researchers. The grant award will be used to increase capacity for programming, technical writing, software engineering, and customer training to enable testing and sales of biotherapeutic characterization technology. Health Technology Innovation Inc. (HTI) provides a machine

learning platform to accelerate structure-based drug discovery with Cryo-EM services and software. The grant award will help HTI commercialize and accelerate its CryoDiscovery™ product launch.

modular housing at the point of initial construction.

LeapFrog Technology Inc. blends the best of entrepreneurship, startup thinking, and world-class engineering to help clients imagine and build software that people love to use. The grant award will be used to hire additional staff to support the commercialization and production of the costeffective greywater rainwater and wastewater recycling system.

Media Contact: Amber Nabors, amber.nabors@biz.or egon.gov

PDX Pharma is focused on improving human health and medicine through innovative therapies for various forms of cancer. The grant award will be used for IP protection, to assist with nancing a new facility, and generating fundraising support. Phase3 Photovoltaics is dedicated to helping clients successfully design, assemble, transport, and install their own manufactured solar homes. The grant award will be used for prototype development, destructive testing, and test specimens to allow industry certi cation of a solar energy system that is pre-installed in

More information on the SBIR/ STTR grant programs can be found on Business Oregon’s SBIR/ STTR Program webpage.

Business Oregon, the state's economic development agency, invests in Oregon businesses, communities, and people to promote a globally competitive, diverse, and inclusive economy. The agency's services span rural community development and infrastructure nancing; business retention, expansion and recruitment; export promotion and international trade; investments in industry research and development and entrepreneurship; small business assistance; and support for arts and cultural organizations. Learn more at biz.oregon.gov.

Southern Oregon Business Journal July 2022 | 33 fi

of marketing materials, customer engagement, and the development of a portable, small-scale version of the ingot sensor system for demonstrations and further product development.

34 | Southern Oregon Business Journal May 2022

Southern Oregon Business Journal October 2021 | 35

HIGHER EDUCATION By Press Release https://news.sou.edu/2022/07/new-sou-program-offers-degree-in-sustainable-tourism-management/

Southern Oregon University’s newest academic program will provide students the tools they need to recognize and address the role of sustainability in the tourism industry, and to become leaders of tourismrelated organizations – from regional to global – that commit to sustainable business practices. SOU’s unique Sustainable Tourism Management bachelor’s degree program will get underway this fall term with a core curriculum of classes from the university’s Business, Social Science and Environmental Science and Policy departments. It is offered through the SOU School of Business. Those who major in Sustainable Tourism Management will learn about the importance of environmental and conservation practices in the operational, strategic and nancial objectives of tourism-related organizations and destinations. They will come to understand the social

36 | Southern Oregon Business Journal July 2022

New SOU program o ers degree in Sustainable Tourism

responsibilities of those organizations to protect and preserve the resources and cultures that make their areas attractive to visitors, and to contribute to the long-term success of destination communities and environments. “Learners in the Sustainable Tourism Management program will become experts in integrating sustainable planning, practices and policies in the growing tourism industry of southern Oregon and beyond,” said a document proposing the new program. The program aligns with SOU’s vision statement, to be “an inclusive, sustainable university for the future that guides all learners to develop the knowledge, capacities and audacity to innovate boldly and create lives of purpose.” “SOU collaborates across academic divisions, facilities, student life, housing and landscaping to forward

our deep commitment to sustainability,” said Vincent Smith, director of the Division of Business, Communication and the Environment. “This new program will build on our existing collaborations between the Business program and Environmental Science and Policy program to serve our region’s growing sustainable tourism industry.” Students in the program must complete 36 credit hours of required lower division coursework in business, environmental science and tourism, and 52 credit hours of required upper division coursework – including two courses in applied research and an internship. Required courses include “Sustainable Tourism,” “Tourism Policy and Planning,” “Tourism Economics,” “Case Studies in Corporate Sustainability,” “Environmental Sociology” and “Ecological Economics and Sustainable Development.”

“Between the biology program and our Army ROTC program, SOU helped prepare me for my doctorate program at Texas A&M and leading my infantry platoon in the Texas Army National Guard.” HALE I G H WAG M AN ‘20 FIRST FEMALE I N FA N T RY O FFI C E R PRODUCED BY AN ROTC PROGRAM IN OREGON

sou.edu • 855-470-3377

Southern Oregon Business Journal June 2022 | 37

by Greg Henderson

38 | Southern Oregon Business Journal June 2022

A Difference

Photo by Per Lööv on Unsplash

Optimism in America continues to impress. Knowing that a million of those new businesses will fail in the rst year doesn’t matter to the entrepreneur, especially in this country. Failure is a great teacher. We have the Wright Brothers and Thomas Edison as examples of people who failed many times until they became phenomenally successful. Why not us, you and me? We’ll just do more of what works and less of what doesn’t. Chalk it up to experience. We live in a country where can’t is an irresistible dare. Let’s stop dreaming and start doing. “If you’re not trying, you’re never going to have a chance. Risk greatly, fail big, fall forward. Do not have a fallback position, have a fall forward position. Do not work in a vacuum. Tell your story, your thoughts, and dreams to as many people as you can and do it with a con dent heart knowing it is more than just a dream, it’s a dream with a plan. It’s doable. Others do it every day, why not me?” Indeed. The excitement of success can be unraveling, too. As in “too good to be true” where an unexpected thrill shadows the

reality that in a blink the accomplishment can vanish like a mirage in the desert. Both failure and success have reasons for anxiety. A purpose driven business has an advantage over those without an identi ed purpose. Know the “Why” of going into business. Once that is known the path ahead will be much easier to blaze and follow. Research into the predictable sustainability of a business can offer the amount of risk to be considered in choosing employment needs of various industries. According to EAB, the Education Advisory Board, these are forecasted employment needs that will be declining, “According to the report, here are the top 10 declining roles for 2022:

Starting a new business that has been historically concentrated in these activities may be more dif cult in the future than it has been in the past. Considering the sustainability of your business idea could be an important aspect of your choice of industry to enter. “More favorable employment needs are projected for these job opportunities: According the report, here are the top 10 emerging jobs for 2022: •

Data Analysts and Scientists

•

AI and Machine Learning Specialists

•

General and Operations Managers

•

Software and Applications Developers and Analysts

•

Sales and Marketing Professionals

•

Data Entry Clerk

•

Big Data Specialists

•

Accounting, Bookkeeping, and Payroll Clerks

•

Administrative and Executive Secretaries

Digital Transformation Specialists

•

New Technology Specialists

•

Assembly and Factory Workers

•

Organizational Development Specialists

•

Client Information and Customer Service Workers

•

Information Technology Services

•

Business Services and Administration Managers

•

Accountants and Auditors

•

Material-Recording and StockKeeping Clerks

•

General and Operations Managers

•

Postal Service Clerks

Be aware of the choices you are making in the process of starting your new business. There are reasons to be anxious but also many reasons for excitement in the new adventure. Greg Henderson is the retired founder of the Southern Oregon Business Journal. A University of Oregon graduate and a six year U.S. Air Force veteran. Contact him at ghenderson703@gmail.com

Southern Oregon Business Journal July 2022 | 39 fi

Over 5 million new businesses were started in 2021.

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ADS Please check out our advertisers. We appreciate them for supporting the Southern Oregon Business Journal. Oregon requires retailers to have a license to sell tobacco and nicotine products.

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Send your ad copy to: Jim@SouthernOregonBusiness.com Jim Teece - Publisher WE STILL MAKE OUR CLASSIC DISHES. BUT OUR NEW FAVORITE RECIPE MIGHT BE ONE FOR SAVING ENERGY. Running a kitchen takes creativity and innovation, which means using what you have in ways that might not be obvious. And that’s the approach that Energy Trust of Oregon brought to reducing our energy costs. Whatever your tastes, savings are always delicious. Find out more at EnergyTrust.org/for-business.

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With our ten Oregon branches and beyond banking hours eBanking services,

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GIVING BACK By Press Release https://www.prnewswire.com/news-releases/dutch-bros-raises-more-than-2-3min-one-day-to-help-end-als-301557027.html

On Friday, May 20, Dutch Bros and its customers raised a record breaking $2.3 million during its 16th annual Drink One for Dane day. The funds will be donated to the Muscular Dystrophy Association (MDA), the leading nonpro t organization in ALS research, care, advocacy, educational and professional programming. "We are so grateful to the incredible Dutch Bros community for raising much needed funds for ALS research over the past 16 years in partnership with MDA. Their leadership, broistas, and customers are an extension of our legacy roots in ALS and of our MDA family. These funds are critical to our investment in ALS research and allow us to continue to strategically support our effort to nd treatments and cures. Today, we have a robust pipeline of ALS drugs in testing or queued up for testing because of this funding. Thanks to Dutch Bros we are getting closer to bringing new drugs over the nish line and into the clinics for our families. MDA's legacy roots in ALS began with Lou Gehrig and his family, and continues with Dutch Bros, to honor co-founder Dane's life. They truly part of our MDA family and together we are changing the landscape of ALS," said Sharon Hesterlee, PhD, Chief Research Of cer, MDA. Every May, Dutch Bros locations rally for its annual Drink One for Dane day. Drink One for Dane began after Dutch Bros cofounder, Dane Boersma, was diagnosed with Amyotrophic Lateral Sclerosis (ALS).

Dutch Bros raises more than $2.3M in one day to help end ALS

The Boersma family and Dutch Bros started Drink One for Dane as a way to increase awareness of the disease, raise support for those affected, and to support research to nd treatments and cures for ALS. "The support communities show for Drink One for Dane continually blows me away," said Travis Boersma, executive chairman and co-founder of Dutch Bros. "Every person that rolled through a shop that day is truly making a massive difference in the lives of so many." To date, Dutch Bros has raised more than $12.6 million to support MDA and their mission to end ALS. *Total funds raised include contributions from a portion of the proceeds of franchisee and company-operated shops as well as additional donations from customers, community members, and vendors during the Drink One for Dane campaign. About Dutch Bros Dutch Bros Coffee is a drive-thru coffee company dedicated to making a massive difference one cup at a time. Headquartered in Grants Pass, Oregon, where it was founded in 1992 by Dane and Travis Boersma, it's now sharing the "Dutch Luv" with more than 570 locations in 13 states. Dutch Bros serves specialty coffee, smoothies, freezes, teas, an exclusive Dutch Bros Blue Rebel energy drink and nitrogen-infused cold

brew coffee. Its rich, proprietary coffee blend is handcrafted from start to nish. In addition to its mission of speed, quality and service, Dutch Bros is committed to giving back to the communities it serves. Through its Dutch Bros Foundation and local franchisees, the company donates several million dollars to causes across the country each year. To learn more about Dutch Bros, visit www.dutchbros.com, follow Dutch Bros Coffee on Instagram, Facebook, Twitter, & TikTok, and download the Dutch Bros app to earn points and score rewards! About Muscular Dystrophy Association Muscular Dystrophy Association (MDA) is the #1 voluntary health organization in the United States for people living with muscular dystrophy, ALS, and related neuromuscular diseases. For over 70 years, MDA has led the way in accelerating research, advancing care, and advocating for the support of our families. MDA's mission is to empower the people we serve to live longer, more independent lives. To learn more visit mda.org and follow MDA on Instagram, Facebook, Twitter, TikTok, and LinkedIn. SOURCE Dutch Bros Coffee

Southern Oregon Business Journal July 2022 | 43

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WE STILL MAKE OUR CLASSIC DISHES. BUT OUR NEW FAVORITE RECIPE MIGHT BE ONE FOR SAVING ENERGY. Running a kitchen takes creativity and innovation, which means using what you have in ways that might not be obvious. And that’s the approach that Energy Trust of Oregon brought to reducing our energy costs. Whatever your tastes, savings are always delicious. Find out more at EnergyTrust.org/for-business.

Serving customers of Portland General Electric, Pacific Power, NW Natural, Cascade Natural Gas and Avista.