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Serving the communities in Stephenson County

Shopper’s Guide

VOL. 79 • NO. 05

YOUR FREE HOMETOWN NEWSPAPER

ARPI

MPCI

This institution is an equal opportunity provider & employer

Revenue Protection Deadline is March 15, 2017

Serviced by Rain & Hail Insurance

Nick Raab 240 W. Main St., Suite A Lena, IL • 815-369-4225 www.radersinsuranceagency.com 269670

WEDNESDAY, FEBRUARY 1, 2017

New fitness club brings conditioning solutions to downtown Lena EDITOR

Eric Korte has partnered with four extended family members to open and operate the new Lena Fitness Club, a clean and fun place to work out. “We decided to bring our family into the business to make it more fun for ourselves and our clientele,” said Korte. “We will be adding classes and other fitness related activities soon, so we can provide a nice service for those in our community that want a clean, fresh work-out facility without the pressure and exclusivity sometimes found in fitness spaces.” Among the classes the new club is considering is yoga, a 5,000+ year old body of knowledge. Yoga is all about harmonizing the body with the mind and breath through the means of various breathing exercises, yoga poses and even meditation. All too often, we see a person doing the headstand against some picturesque backdrop and say “Yoga is not for me,” but by introducing ourselves to the practice with a qualified instructor and then finding a routine that builds our confidence we can gain the benefits offered by the science. Lena Fitness Club will soon be providing exactly those services. Krote said the family opened their fitness facility in early January and are already seeing increased interest from the greater Lena community. “We purchased the equipment from an earlier fitness facility here and rather than just continue their programs, we decided to start our own business and our own gym,” Korte said. “We have our own ideas about what works with fitness and what doesn’t, so we decided to go our own way.” Four of the five fitness club operating partners live in Lena and represent a long legacy of Lena business ownership. “We owned and operated the ag construction company, Lena Sales for about 30 years,” he said. “We are well versed with the community and the prospects of owning a business in a rural community.”

The Korte family sees building those fitness programs that attract new membership and then providing motivation for participation as the challenges they are facing as they move to the future. “We see this project as a fun and exciting undertaking,” said Korte. “We are making changes here in the club in response to comments and suggestions we are receiving from our members. We have the facility staffed on a reliably regular basis, so when folks come in they always get a smiling face and a friendly hello as well as the fitness services and help they need to comfortably accomplish the goals they’ve set for themselves.” Hours at the Lena Fitness Club are comfortably set at Monday through Thursday 5:30 a.m. to 8 p.m., 5:30 a.m. to 7 p.m. on Friday and Saturday hours are 7 a.m. to noon. “We do offer extended hours to those folks that hold annual memberships,” Korte said. “We know our clients have other activities underway during our regular hours and for one reason or another might not be able to get in on a day they’ve set into their routine, so we are able to offer 4 a.m. to 11 p.m. seven days a week to help our clients achieve their goals. Sometimes an extra few hours on say, a Saturday afternoon or even on Sundays will make the difference for someone with scheduling conflicts.” The Korte family decided early on to not re-invent the wheel with their fitness club. They are just going forward, offering solid services and reliable, qualified help to all their clients. “We’ve already begun some renovations,” said Korte. “We’ve repainted and done extensive cleaning. We are installing new flat screens to pick things up a bit and make the time spent here more enjoyable. Our main priority is a happy gym member that sees positive results from their time at the club. We have extra equipment available, so folks won’t be waiting in line for something and so their workouts will flow smoother. We want folks to come in, get their

PR SRT STD US POSTAGE PAID ROCK VALLEY PUBLISHINGLLC

By Tony Carton

TONY CARTON PHOTO Shopper’s Guide

Five members of the extended Korte family have partnered to open the new Lena Fitness Club in downtown Lena.

workout completed and get back to their daily routine feeling good about reaching their fitness goals.”

Learn more about the services available through Lena Fitness Club by stopping in the gym at 208 West

Main Street, Lena or call (815) 3692587 or visit them on Facebook by searching Lena Fitness Club.

EXPECT MORE FROM YOUR BODY SHOP aMore Experience aMore Service aMore Quality

301 Dodds Drive, Lena, IL

815-369-4148

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