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Serving the communities in Stephenson County

VOL. 77 • NO. 48

YOUR FREE HOMETOWN NEWSPAPER

Breakfast with Santa

Where: Lena Fire Station, 405 W. Railroad St. When: December 12th from 8 a.m. - 10:30 a.m. Cost: 3 and under FREE, 4-7 yrs $2.50; 8-adult $5.00

ALL YOU CAN EAT BREAKFAST!

Games • Prizes • Fun for All!

orget Don’tCFamera r u yo

Can’t make it in time for breakfast??? Join Santa and Mrs. Claus for a picture from 10:30 - 11:30 a.m. at the Station.

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Shopper’s Guide

Santa & Mrs. Claus for

WEDNESDAY, DECEMBER 2, 2015

Area shoppers embrace Small Business Saturday shopping By Tony Carton Editor

STATELINE — For years, Black Friday fights and unbridled materialism on the day after Thanksgiving have gained notoriety as a twisted American celebration. However, for several years, the attraction of rock-bottom pricing and limited supplies of sought after products has died as more and more people reject ill famed Black Friday door buster antics and instead do their shopping online or on other days. According to a survey by the National Retail Federation, Black Friday 2015 attendance was down over 3%, from 58.7% last year to 55.1% this year. “A strengthening economy that changes consumers’ reliance on deep discounts, a highly competitive environment, early promotions, and the ability to shop 24/7 online all contributed to the shift witnessed this weekend,” National Retail Federation president and CEO Matthew Shay said in a statement. People have begun to change how they feel about Black Friday, with some deciding to support local businesses instead of large corporations, and others deciding to take the day off. Among the most notable of the “Shop till you drop” alternatives is Small Business Saturday and the folks in Stephenson and Jo Daviess counties seized the SBS moment and went shopping. “Small local businesses are the heart of our community,” said Freeport Area Chamber of Commerce Director of Program Development, Promotion & Operations,. Tiffany King. “Our friends and our families are running these businesses and when we shop local and

Tracy Siegner photo

Yellow Creek Quilt Design co-owner Vicki Olsen shows off a puzzle that is just one of the many gift ideas available at the Pearl City store.

shop small a lot more of that money stays in our community. We need to do everything we can to support them.” She said shopping small supports area businesses that create jobs, boost the economy and preserve neighborhoods. Small Business Saturday started quietly five years ago by simply encouraging folks across the country to support their small local businesses. By 2011 from Washington D.C. to Washington State, governors, mayors, senators, and even President Obama, all voiced

their support for Small Business Saturday. The day continued to grow, with more individuals and local organizations pledging to support the day as Neighborhood Champions. And, by 2013, nearly 1500 Neighborhood Champions had signed up to rally their communities in support of small

businesses. Shoppers supported their neighborhood businesses like never before, continuing to embrace the day as a holiday shopping tradition. Those shoppers proudly spent in excess of 14.3 billion dollars at small independent businesses in recognition of Small Busi-

ness Saturday. King said since Small Business Saturday falls between the traditional Black Friday and Cyber Monday during the weekend following Thanksgiving, Small Business Saturday can be a fun part of any holiday

See SHOPPERS, Page 3

Lena’s Only Insurance Company

Holiday Drawing Bring this ad to our office at 240 W. Main St., Suite A, Lena to win a $25 gift certificate to use for Lena Money.

Name _______________________ Phone_______________________

Merry Christmas from: Jim Raders, Colleen Raders, Tyler Lobdell, Nick Raab, Annie Kurth & Kris Wagner

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Holiday Drawing

Bring this ad to our office at 240 W. Main St., Suite A, Lena to win a $25 gift certificate to use for Lena Money

Name _______________________ Phone_______________________

PR SRT STD US POSTAGE PAID ROCK VALLEY PUBLISHINGLLC

Postal Customer **ecrwss


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