Seller Presentation Guide by southerndreaming

Southern Dreaming

YOUR PARTNERS IN NAVIGATING REAL ESTATE WITH CONFIDENCE

THE SOUTHERN DREAMING DIFFERENCE

We are committed to making the process of selling your home seamless, simple, and successful. Combining years of experience, passion for real estate, innovative marketing tactics, and unparalleled work ethics, we are well-equipped to help you sell your home.

Our full-service, detail-oriented listing approach not only gives you more time to focus on the most important parts of your move but also helps your home sell faster and for a higher amount.

$30M+

IN TOTAL SALES VOLUME

2.4x

OUR LISTINGS SELL 2.4 TIMES FASTER THAN AVERAGE

30+ YEARS OF COMBINED REAL ESTATE EXPERIENCE

We are a mother-daughter team and are beyond grateful for the opportunity to work alongside one another in serving our clients. Through our combined strengths, experiences, and perspectives, we deliver an eﬀective and well-rounded approach. With our team, you get not only the beneﬁt of broader skills, but also the time devotion of two highly motivated people.

JESSICA LEE

Jessica has always been highly motivated to strive for success. She graduated with a double major in Marketing and Entrepreneurship and loves being able to serve clients through real estate. She is also a professional photographer, loves to be outside, and is always ﬁnding new things to learn.

MONIKA LEE

Monika has over 25 years of expertise in various aspects of real estate. She stands out when working with buyers and sellers, investments and 1031 exchanges, and managing rental homes. She's renowned for surpassing client expectations. Monika enjoys spending time with family, hiking, and traveling.

OUR APPROACH

IN-HOME CONSULTATION

COMPLIMENTARY HOME DESIGN APPT.

STRATEGIC REPAIRS TO MAXIMIZE PRICE

CONTRACTOR/REPAIR FACILITATION

PROFESSIONAL STAGING

PROFESSIONAL PHOTOGRAPHY

DIGITAL AND PRINT MARKETING

EXPERT NEGOTIATING

GUIDANCE FROM CONTRACT TO CLOSE

YOU HAVE ENOUGH ON YOUR PLATE . . .

Leave the details to us

MAXIMIZING YOUR SALES PRICE WITH COST-EFFECTIVE IMPROVEMENTS

Our goal is to help you sell your house for the highest price possible and as quickly as possible.

This begins with our in-home consultation where we walk through your house together and discuss ideas on getting your home ready to list. Then, if needed, our designer comes for a complimentary appointment to provide addtional suggestions for updating your home.

We then create a prioritzed list of suggested repairs/updates, which may include: declu ering, painting, updating light ﬁxtures, replacing outdated door and cabinet hardware, and adding curb appeal . These cost-eﬀective investments will boost buyer perceptions and ultimately your sales price.

Once you've decided on your preferred scope of work, we will connect you with our preferred contractors, help schedule work, and supervise to ensure everything goes smoothly. We handle coordinating all the little details, so you can focus on your move.

BEFORE AFTER

PROFESSIONAL STAGING

MAKING BUYERS FALL IN LOVE WITH YOUR HOME

Beautiful furnishings and decor help put your home in it's best possible light while also giving it the "wow factor" buyers are looking for.

Staging helps buyers envision what it's like living in the space and seeing themselves doing so. Whether your home just needs some decluttering, minor accessories, or a more thorough stage, we believe staging is so crucial that we include it to you, at no additional cost .

WITH STAGED HOMES . . .

80% OF BUYERS BETTER ENVISION THEMSELVES LIVING IN THE HOME THEY SPEND 33-50% LESS TIME ON THE MARKET

OFFERS ARE 1-5% HIGHER THAN IF UNSTAGED - FORBES

PROFESSIONAL PHOTOGRAPHY

CUSTOM PRINT MATERIAL

BOOSTING YOUR EXPOSURE

A well-thought out pricing strategy is crucial when selling your home. Pricing your home improperly can lead to the diﬀerence of thousands of dollars left on the table at closing.

We will provide a comparative market analysis to see what similar homes near yours have recently sold for. This gives us a range of your home's current market value.

All of the work we've mentioned in previous pages—repairs, updates, staging, professional photography, and strategic marketing—play an important role in how you can price your home. The more you do to bring your home to it's highest potential, the higher you can push your price.

However, it's also important to be aware of the risks of overpricing. Houses listed above what the market suggests typically have few showings, no oﬀers (or low-ball oﬀers), remain stagnant on the market for a long time, leading to eventual price drops, loss of buyer urgency and ultimately a lower sales amount. With proper pricing from the start, your home will not only sell faster, but you will end up with more money in your pocket.

YOUR HOME IS YOUR LARGEST ASSET

DETERMINING YOUR LIST PRICE IS ONE OF THE IMPORTANT DECISIONS YOU WILL MAKE IN THIS PROCESS.

WHAT TO EXPECT POST-LISTING

SHOWINGS

Once we oﬃcially list your house as available, showings can begin! Realtors will book showings for their buyers to view your house. You'll need to leave the house and have it clean and tidy before you go.

OFFERS

NEGOTIATION

IN CONTRACT

When a buyer decides they want your house, their realtor will work with them to fill out a purchase contract for your specific house. We will present you any and all offers as them come.

It's very common to negotiate terms of the contract, such as price, inspection period, or closing timeline, then submit a counter-offer back to the buyer. We will help you to find terms that you feel confident and comfortable with.

Once both you and a buyer have accepted the purchase agreement, you are now oﬃcially under contract! This is a time in which buyers are doing their due dilligence and you should be preparing to move.

INSPECTION

Buyers have an inspection window to complete their inspections. The buyers are looking to make sure they are comfortable with the condition of your house. This may open another round of negotiations.

APPRAISAL

WALKTHROUGH

CLOSING

Buyers obtaining ﬁnancing will need a property appraisal. A professional appraiser will determine what it's worth. If the number comes in below what you're under contract for, the buyer can cancel the purchase or try to renegotiate.

Within 1-2 days prior to closing, you need to be moved out. Leave what's stated to remain per the contract. The buyers will do a ﬁnal walkthrough to ensure the home is in the same or better condition prior to closing.

You've made it to closing day! Today is the day you'll sign all the paperwork with the title company. The buyers will do the same with their title company. Once both parties have signed, your house is sold! Congrats!

OUR COMMITTMENT TO SERVICE is your advtange

Selling your home, packing, and moving are stressful and time consuming. Our full service approach gives you the time and mental space to focus on the critical parts of making your move.

We are here to support you through the whole process and take some of the work and stress oﬀ your plate. Our goal is to make selling your home as seamless as possible.

By hiring us, you are taking a step to ensure your home not only sells for as much as possible and as quickly as possible, but you are also equipping yourself with two action-oriented realtors who are highly committed to providing you top-notch service through every part of the journey.

WHAT OUR CLIENTS SAY

Monika is such a kind, caring and knowledgeable professional. She brought our family through a very challenging process of getting back to a speciﬁc neighborhood that we needed to be in - NOT an easy task in this market. Her recommendations for staging and how to maximize our opening weekend on the market brought us multiple above-asking oﬀers. I was always able to reach Monika when I needed her, and she gives above and beyond what is required to get the best result possible. A true treasure!

Beth Miller

Monika was wonderful in making our home sale as smooth and professional as possible especially under the circumstances we were under in having to sell out home. She was very understanding and was always in communication with us during the process from start to ﬁnish. I would absolutely recommend her to anyone I knew that wanted to buy or sell a home.

Kimberly Maheu

Monika Lee was an excellent partner in the selling process! My home had 3 offers the first week! She kept the closing process moving in an efficient manner. When hiccups happened, she found solutions agreeable to both parties. Very happy with my experience!

Lori Walker

I have been fortunate enough to have found Monika Lee to be our real estate agent. She has represented us in a residential sale and has also as we have purchased a primary residence and several rental properties over the last year. Monika has been consistent and works with a sense of urgency from the beginning to the end of the process whether it be a purchase or a resale. She makes you feel like you are the most important customer to her, knowing that she has many other clients that she is also working with. She is professional, very knowledgeable and is a very sharp negotiator always considering what is best for her client. If you or someone you know is ever in need of a true real estate professional, I would urge you to reach out to Monika Lee! She is the best.

Andy Slay

She is very hard working and full of great ideas to show a home at its very best. I have never seen a Realtor that works harder or that is more passionate and exuberant about marketing a home. Any Realtor can can list a home but few can market it the way that she does. She has contacts that can landscape, renovate, and stage the home for its maximum appeal. She has just started marketing a home so it's too early to know about her negotiating skills.

Ben Shields

We recently had the pleasure of working with Monika to move across the country. Her wealth of information about the Nashville area was invaluable to us. She has a vast amount of knowledge, not only about the diﬀerent areas, but a keen understanding of neighborhood nuances. She is a long time real estate investor, a savvy real estate negotiator, a very good listener and an agent who will always look out for clients best interest. On top of that, she is a genuinely nice person who is trustworthy and honest. She loves what she does and it shows. We would not hesitate for a second to recommend Monika Lee to any seller or buyer. You will be in excellent hands from start to ﬁnish.

Thomas Koeppe

We set records and break market trends.

9171

We go beyond what other realtors do. We connected our sellers with buyers in our network for an oﬀ-market deal. Our sellers achieved the highest price per square foot the neighborhood had ever seen. We negotiated terms with closing, repairs, and occupancy that made our sellers transition seamless and simple.

9215 PRESTMOOR PL, BRENTWOOD TRANSFORMATION & MULTIPLE OFFERS

We coordinated extensive updates in this house, managing contractors and ensuring everything got done in time. We fully transformed the space with fresh paint, new lighting, professional staging and photography. This house was not only the ﬁrst in the neighborhood to sell above $1 million, but it also received multiple oﬀers and went 26% above the record-high list price.

RADRICK RIDGE, BRENTWOOD OFF-MARKET, RECORD DEAL

981 DAVIDSON DR, NASHVILLE TWO OTHER REALTORS FAILED

This home had spend 214 days on the market after being listed with two diﬀerent realtors. The price had been reduced 16 times over the 7+ months it was listed with other agents. When we took over the listing, it sold in less than 1/3 of that amount of time it had been listed. With new staging, photography, and marketing we were able to get this house sold quickly after two other realtors couldn't.

1301 PARKER PL, BRENTWOOD CLOSED IN 1 DAY VS. 19

We listed this home during a time when the market was experiencing some major changes. The average days on market was 19 days, but we got our clients under contract the day after listing. We knew how crucial it was to make sure our seller's home stood out in the volatile market. Attention to detail, staging, professional marketing, and a well-thought pricing strategy helped ensure our sellers didn't experience the same challenges as others.

YOU DESERVE A REALTOR WHO . . .

IS EXPERIENCED, KNOWLEDGEABLE, AND QUALIFIED IS DEDICATED, ATTENTIVE, AND DETAIL-ORIENTED CAN NEGOTIATE, COLLABORATE, AND SUCCEED

CHOSING THE REALTOR TO SELL YOUR HOME IS A BIG DECISION.

By hiring us, you not only get one realtor who meets all your needs, but two. We are both committed to providing exceptional service to get your home sold quickly, get you the most money possible, and take some of the work and stress oﬀ of your plate.