Southern Crescent Women in Business Magazine Fall 2022 Edition

S O U T H E R N

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THE WEALTH and MONEY ISSUE

Entrepreneurs $20.00 US

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C R E S C E N T

B U S I N E S S

FALL 2022

CandaceHolyfield-Parker THE SIX FIGURE SPA CHICK HOW SHE IS CHANGING THE GAME FOR SPA BUSINESS OWNERS

Business Women Forging A Path

Candace Holyfield-Parker Spa Boss Tribe

Ariel Shaw. MBA

Southern Crescent Women in Business

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Ariel Shaw. MBA

Publisher & Founder COVER

Candace Holyfield-Parker

BEAUTY & MAKEUP

2022 MEDIA SPONSORS

2022 MEDIA SPONSORS

Hana Ali

STYLE CONTRIBUTIONS Candace Holyfield-Parker

PHOTOGRAPHY ADJ MEDIA

CONTRIBING WRITERS Sherry DeVouse-Dennard Chris Brumlow,WMS, MBA Sabina Gordon

CONNECT WITH US Southern Crescent Women Magazine southerncrescentwomenmagazine.com PO Box 1152 Stockbridge GA 30281

A MESSAGE FROM THE FOUNDER Those partners include Six Figure Spa Chick, ADP, The Jamaican Realtors of Atlanta, and Meeting Shields LLC. We are continuing to grow, while shedding some dead weight. We remain focused and committed to our female entrepreneurs and we are excited on what's to come.

We officially signed an agreement with the U.S. Small Business Administration to assist us in solidifying our support for womenowned businesses in South Atlanta. We are in the beginning stages of a new development that is involves real estate and therefore we are limited in what we can disclose, but it is something is beneficial to the organization.

It is always a pleasure to connect with you in this way. This is our fourth edition of our Southern Crescent Women In Business Magazine and we have grown so much. We have been fortunate enough to have some amazing business women apart of the Magazine, as sponsors, contributors, stylists, make up artists, and of course, cover models.

We continue to look for ways to elevate and expand our platform for women in business and we are so proud of our new partnership with Barnes and Nobles! We were blessed to have our Summer Edition of our Magazine as one of the first local, women-owned, minorityowned business magazine on its shelves.

We had a great group of sponsors this year who love to create content. Again, thank you to our 2022 Media Sponsors, which include Sylvia Wray of the Alzheimer’s Services Center, Tyronica Carter of Radiant Styles, Sharon Ponder of Xtreme Fun on Wheels, Sherry DeVouse-Dennard of State Farm, Kiya Page of Page Test Solutions and Kim Mays of State Farm. While these ladies are ensuring that they are intentional in promoting and marketing their brand, their commitment allows for us to include other female entrepreneurs.

In addition to these sponsors, we had some amazing entrepreneurs and corporate entities join us as Partners at our Institutional Level.

Our Funding Pitch is back in person and we are very excited to fund another womanowned business. We have funded four women owned businesses since we started this event in 2019. We are continually exploring ways to provide more access to capital for female entrepreneurs. As a reminder, we have our Women Owned Funding Directory available on our website at www.scwibga.org.

Our word for 2022 continues to be ACTION. It is not enough that we attend trainings, empowerment seminars, retreats, or other events without putting action behind our intent. If you are ready to step into a leadership role to see us strategically continue to grow, we are interested in having that conversation. It will take all of us.

Remember, lets support those who continue to support you. Be sure to stay with us on this journey.

Ariel Shaw, MBA, Founder & Publisher

CONNECT WITH ME ArielShawMBA iamarielshaw

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Sherry DeVouse-Dennard STATE FARM AGENCY

THE SHERRY DEVOUSE DENNARD STATE AGENCY Located at 422 Hwy 155 S McDonough, GA 30253

Sherry DeVouse Dennard is a State Farm Agent located in the industrious heart of McDonough, GA. She leads a team of 5 and is actively involved in the Henry County Community.

She is a member of the Henry County Rotary Club, Southern Crescent Women in Business, Henry County Chamber Ambassador, and BNI Ignite. She is also a collaborative author of Iron Sharpens Iron, her first book which published and released in 2020.

She received her Bachelor of Science degree in Business Management from Albany State University and Masters of Science in Leadership and Organizational Effectiveness from Troy University. She spent over 20 years of her professional career in various roles and positions within the Pharmaceutical industry. Her most recent role prior to becoming an Insurance Agent was at Boehringer Ingelheim as a Supply Chain Manager in Duluth, GA. The Sherry DeVouse Dennard State Farm Agency is here to serve you, your family, and business with all of your insurance needs! Find out more at sddinsurance.com or call 678-782-3005.

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Kim Mays

STATE FARM AGENCY

THE KIM MAYS STATE FARM AGENCY 102 Vincent Ave, Stockbridge, GA 30281

A native of Atlanta, Kim is local resident of Henry County where she lives with her husband of 20 years and two handsome sons. A little-known fact is that Kim’s mother and grandmother were raised in Henry County so the decision to open a State Farm Agency in the Henry County community was a perfect match.

Prior to State Farm, Kim graduated from North Carolina A&T State University and she has a Bachelor of Science degree in Architectural Engineering.

When she became a mother, her entrepreneurial spirit led her to become a Real Estate Broker in Georgia where she has over 15 years of experience. When presented with the opportunity to become a State Farm agency owner she knew right away it was a natural fit!

Kim’s main goal is to deliver excellent customer service and to help her customers protect what matters to them most. For your business, personal, and auto needs...even your pet, call Kim Mays.

Learn more at www.coveredbykim.com or call 770-282-6622.

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Tyronica Carter RADIANT STYLES

RADIANT STYLES Online Boutique Tyronica S. Carter, a native Mississippian, is a published author, trainer, and award-winning entrepreneur.

A prior educator of 15 years at the elementary school level. Tyronica taught elementary school, until in 2015 she entered the world of network marketing to supplement her income. In only 2 years she replaced her educator’s salary, reaching the 9th rank of the company, and was able to leave education to pursue entrepreneurship full time.

Tyronica went from being an introvert to a powerhouse in her company in less than 5 years. In 2020, becoming a 7 Figure Earner with the company. Her passion, drive, and inspiration come from her team “Team Radiant Styles” of over 122,000 consultants, whom she wants to ensure their rise to the top. Tyronica is at the top 1% of her company, holding the rank of the 12th of 13 ranks in the company, the Impressionista Level with Paparazzi Accessories. She ensures her team’s success where her slogan is “Outdream Yourself” by tirelessly encouraging, training, and providing the necessary tools to help them reach their full potential.

Tyronica was awarded the 2020 Southern Crescent Women In Business Sales Award. She has been awarded Paparazzi’s 6 Figure Earner Award for four years in a row. She is also a recipient of the 2016 Zi Collection Necklace “The Tyronica”. Tyronica has served as a panelist on the 2019 One Life Leadership Panel. She is a Crown Club 50 Member, and a Life of the Party recipient with Diamond Access. She is a graduate of Jackson State University in Jackson, MS. She is an active member of Alpha Kappa Alpha Sorority, Inc. and member of Southern Crescent Women In Business Inc. Tyronica currently resides in South Atlanta, with her husband Benjamin of 20 years, and 2 sons Benjamin and Brayden. Learn more at www.radiantstylesjewelry2.com

Kiya Page

PAGE TEST SOLUTIONS

PAGE TEST SOLUTIONS

Located at 600 Westridge Pkwy. STE 714 McDonough, GA 30253.

Kiya Page, owner of Page Testing Solutions, is a native of New Jersey and a mother of four adult children. Striving to be a pillar in the community, Kiya opened Page Testing Solutions over a year ago. She is a published author who also provides community service through mentorships and giving back to her community.

Kiya is a serial entrepreneur and has owned a successful clothing and shoe boutique, For My Ladies LLC and KCulture. With a focus on contributing to the next generation of women. Kiya is also a published author, and has written "Surviving The Sentence", a non-fiction account of her daughter's account with the U.S Penal System. Surviving The Sentence is available on Amazon and where all books are sold.

Through Page Testing Solutions, located at 600 Westridge Pkwy. STE 714, McDonough, GA 30253, Kiya offers COVID Testing, DOT Drug Testing, B-12 Vitamin Shots, Gender Revel Testing and is a CLIA Approved Lab. Kiya also offers classes to help other entrepreneurs start their own labs.

To learn more or to schedule an appointment visit www.pagetestsolutions.com or call (470) 5070040.

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Sylvia Wray

ALZHEIMER'S SERVICES CENTER

ALZHEIMER'S SERVICES CENTER Located at 7251 Mt Zion Cir, Morrow, GA 30260

Sylvia Wray is the Executive Director at the Alzheimer’s Services Center Clayton County. With a passion to assist the Alzheimer's community. Sylvia Dennis-Wray was born in Perry, GA but was raised in Linden, NJ. She started her career in Corporate America and worked for major companies.

She moved back to Georgia in 2005 to become an entrepreneur and start her own restaurant business along side of her husband, Orville “Scottie” Wray. During the planning stages, her mother Ruby Dennis suffered a ruptured brain aneurism and she became her caregiver. During this time, having first hand experience with dementia, Sylvia kicked off Henry County Walk To End Alzheimer’s in 2018. In 2018, Sylvia was also producer of the play “Memory Laine.” In 2019, God had more plans for Sylvia to get involved in Clayton County as well. She became the Marketing & Events Coordinator at the Alzheimer’s Services Center and started the Clayton County Alzheimer’s and Dementia Caregivers Support Group. In October 2019, she became the Executive Director at the Alzheimer’s Services Center Clayton County.

Sylvia holds a bachelor’s degree in Sales & Marketing and currently working on her Master’s in Public Administration. She is the CEO &owner of SDW Marketing Firm, Co-Founder of the McDonough Jerk Festival, Executive Director, Alzheimer’s Services Center, and the Chapter Leader of the Clayton/DeKalb Women in Business Chapter. She’s on two Board of Directors, Home of the Brave and Living Well Adult Day Care. SDW Marketing Firm has a partnership with Holy Connection TV. She is a loving wife, has 1 daughter, 3 sons and 6 grandchildren. Learn more about the ASC at www.ascga.org SOUTHERN CRESCENT WOMEN IN BUSINESS MAGAZINE

Sharon Ponder

XTREME FUN ON WHEELS BENNETT INTERNATIONAL

Sharon Ponder is the Vice President of Finance of Bennett International, a multi-billion dollar logistical and trucking company that is headquartered in Henry County, GA. A a graduate of Georgia Southern University, she began her accounting career at Marsh and McClennan . She is the past Chair of the Henry County Chamber of Commerce, with over 700 members and is the Co-Owner of A Luxury and Gaming Fleet, Xtreme Fun on Wheels.

Sharon's passion for education and her community, allows her to serve on several boards. Sharon serves on the Dean’s Advisory Board for the School of Business at Georgia Southern University, the Henry County Library Board, Southern Crescent Technical College Foundation Board, and more. Sharon was honored to have a classroom named after her at her Alma Mater, Georgia Southern University at the Parker College of Business. A Minority Female GSU Student majoring in accounting is awarded each semester because of the Sharon Ponder endowment.

About Xtreme Fun On Wheels Xtreme Fun on Wheels is an independently owned and operated business based in McDonough, Georgia . We are not a franchise and we can customize your party to meet your individual needs! Unlike other mobile gaming businesses in the area we also offer bouncers and laser tag rental. Our independent operation allows us to offer the most competitive pricing in the video game party business. We are a family managed business. As parents, we appreciate the need for fun, stress free activities in our servicing area. While most planned-parties in the area will cost you around the same rate, the difference is that we come to you rain or shine. Additionally, you are not limited to 8 or 10 guests. Our game truck and trailer will accommodate up to 28, our Laser Tag party supports 16 players, and you don’t have to worry about cleaning the house to host your guests or cleaning up after the party is over! We’ve even got Atlanta’s best Tailgate Party Trailer for sports events!

Learn more about Xtreme Fun On Wheels at www.extremefunonwheels.com

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www.thedazzlingdivacollection.com

By Chris Brumlow, WMS, MBA The BAB Group, LLC

Next look at expenses. Start with the expenses that you must pay every month. Housing, shelter, utilities, then the next one more discretionary food, clothing, medical and then understanding the other expenses that you may have entertainment, travel gifts, etc. and have that built so that you understand that a flexible budget.

Once you do a budget monitor it and keep up with it.

S

taying on top of your finances and planning for the long run requires a commitment to building a plan, sticking to that plan, and constantly monitoring and reviewing that plan.

Whether for your business or in your personal life, it starts by setting realistic goals for both the short term and long term. For your personal financial life, your shortterm goals revolve around your income and expenses and creating a surplus. From that surplus more dreams can be fed. Short term wants like vacations, or starting a business, buying a home are fueled by creating a surplus. Long term goals like retirement or investments are also fed by creating that surplus.

The basic building block to financial acumen and freedom is to create a budget. The budget is a plan for how you will provide for your short term and long-term goals.

Building a Budget First, estimate your income. What are all the sources of your income, and it is important to understand pre-tax and post-tax? So, if you calculate your income on your net pay, know that there are taxes that are there. If you calculate based on your gross pay, make sure you take out taxes.

Is your budget realistic? Is it workable?

Is it livable? Once established you your next goal is to build up your emergency funds. That is the liquidity you need at hand to address the unplanned. You first goal is to put away enough for expenses in the bank that can sustain your basic needs.

First put away enough to last 3 month, then get to six, then get to nine, then get 12. Once you have got that, then understand where else you need to be putting the money, as you accumulate it to maximize your rate of return based on your risk tolerance.

Monitoring a budget is easy thanks to the extensive tools online or spreadsheets but the first step is putting it together, then monitoring and adjusting it as your needs change.

Establishing a budget can be done in the following 8 steps.

1.

Determine your monthly expected income from all sources.

2.

Next you will want to list all your Fixed expenses, those that do not change month to month. You then will subtract your net income from the fixed expenses and that is how much you will have for variable expenses.

3.

Next identify the variable expenses you have that might change month to month, look at the categories and trends of these expenses.

"Finally, a budget is not static..."

4. Next you will total your variable expenses and find an average that accounts for this over time. Subtract this total from the total in #2 and that is what you have left to fund your short term and long-term goals. If this number is negative, you are living beyond your means and likely are funding that with high interest credit cards.

5. The next step is to look at your monthly expenses and organize them into categories. The purpose of this is to provide insight into spending habits and understand where the money goes and where there might be potential savings.

6. Once you have set up a budget, evaluate your spending, understand the percentage of your income you spend on each expense category/group.

7. Evaluate your goals, if you have a surplus where are you directing that money to provide for short term financial cushions and long-term saving goals. Do you need more surplus or are you in the hole? If so, you need to evaluate where you can generate more surplus. Are there cuts to the budget? Variable expenses are often the easiest way to do that. Fixed expenses are more difficult. Of course, there is only so far you can cut. You might need to increase income.

Changing jobs, second incomes or side gigs can all contribute to your financial success.

8. Finally, a budget is not static, keep up with it monthly, compare the budget to the actual expenses, understand what your numbers are telling you. The important thing is to create the surplus so you can fund your future and your goals.

What is next?

Once you have a working budget it is important to understand how that fits in to your financial security and plans.

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It might seem like a long time away but, the final thing is understanding the impact that debt has on your future and retirement planning. And to make sure that you minimize that along the way so that you have an interest working for you and not against you.

Why you need an emergency fund.

It is there to help you weather what if. What if you need home or auto repairs or the potential loss of a job?

How long can you survive without any income? And how much expenses can you absorb without having to use credit credits an important thing to have, but making sure that you are using it wisely? Ultimately, your emergency fund should be able to sustain you if you did not have any income for an extended period or if you had an emergency expense come up.

It is never too soon or too late to think about retirement and what to do in each phase pre and post retiring.

There are three distinct phases for retirement preparation, the first phase is the Accumulation phase, the next phase is the Preservation and Distribution Phase followed by the Legacy phase.

The Accumulation phase is where you need to initially focus as you prepare for retirement, That's the time when it is critical to put away and “accumulate” assets. Usually this is when you are working and are putting money away through savings and investing. During this stage it is all about achieving growth.

The earlier you start the more time is on your side.

The power of compounding means that your money can grow. You want to use the power of compounding interest, so that they grow uninterrupted over time. The government gives us some additional incentives with tax deferred accounts.

Those are vehicles like a 401k, or a Traditional IRA, where we do not pay taxes, when we earn the money.

Our investments in accounts such as these can grow, tax deferred and the taxes that would have been paid, stay in the account allowed to grow and compound. The taxes instead are due when we withdraw that money. There are other rules such as early withdrawal penalties on such accounts, if you take money out before age 59 ½ that you need to be aware of. These accounts are designed to be long term.

Another important concept when it comes to tax deferred accounts is what is known as RMDs or Required Minimum Distributions. RMD’s are the IRS’s way of assuring that the government gets it cut of those savings.

What do I need to do When?

Inside the accumulation phase, there are different focuses depending on your age, along the way we are trying to get the most growth as possible without risking the loss of our investments.

During 20s, 30s, and 40s, we are trying to get as much growth possible. We take advantage of things like dollar cost averaging through market downturns to achieve growth. For a lot of people their money will be exposed to the market to achieve that growth.

Early midlife 36 to 50.

During this stage, you are establishing a family and your career, it is important that you take advantage, understand, and save in deferred tax retirement plans like 401K, 403bs, IRAs etc. Here you need to maximize what you can contribute. Also take advantage of Roth plans. During this time, you might need to be thinking about college savings planning might be part of your overall picture. You might begin to think about what age that you might retire. You will begin to make plans about understanding and maximizing your Social Security credits. Understanding and maximizing the buckets that you must put money away for retirement in taxable, tax free and tax deferred.

Whether it is in taxable market accounts, tax deferred retirement accounts, or taxfree vehicles, like cash value life insurance.

Having money in multiple buckets provides more choices for you and your retirement.Making sure you have good insurance coverage is an important part of this phase, make sure you are adequately covered while rates are cheaper.

Later midlife age 50 to 65.

During these ages, you need to prepare for retirement. This is the Preservation phase.

Realizing that this is the final time of your accumulation period. During this period, your time horizon is important. You want to make sure you do not lose ground in your retirement. Make sure that you are paying down and off debts.

Back in 2001, I had worked for a fortune 50 company. I had just gotten back from a business trip from New York City that August and before 9/11, I had $150,000 in my 401k. When the markets reopened, that balance was $75,000. I was 30 something and I had time on my side. But what if that had happened when I was just getting ready to or just entered retirement.

How would that impact my retirement plans if I needed to distribute money as part of my retirement income. That loss of principle would further impact my retirement picture.

That illustrates the need to understand the time horizon risks that you start to face in later midlife.

Combine this with the understanding of what it takes to recover from a market loss given returns and time frames.

Conclusion Creating your budget and keeping to that budget is the foundation for your financial success in the short and long run. As you enter each age, know the different strategies you will need to employ, and the tactics used to achieve your goals. There are different tools that are used in different ways at the different states. It is NEVER too late to start, consider working with a professional to help you keep on track. What ever you do, just start! Build a budget, monitor your income and expenses, and make sure as you create a plan you are ensuring that you can achieve your goals by paying yourself first.

SIX FIGURE

SPA CHICK

To me wealth is living free, having peace and allowing my money to work for me instead of me working for money.

"My goal is to be like Bronner Brothers but in the spa industry" Tell us who is Candace Holyfied-Parker? How would you describe yourself? How did you become the Six Figure Spa Chick Brand?

Wow, that's an amazing question. Candace Holyfield is an advocate for entrepreneurs to truly understand business and win while pursuing your passion. I would describe myself as funny, loving and passionate. I became the six figure spa chick via earning over $300k from Groupon within my spa.

You are changing the game of the spa industry. Why do you have such a passion to assist fellow women entrepreneurs in this particular industry?

The number of spa owners has actually increased in the last 7 years. Esthetics and med spa plus body contouring is a really big deal right now. To take the industry to the next level we need more great leadership.

What do you hope to ultimately achieve with your Spa Boss Tribe brand?

My goal is to be like Bronner Brothers but in the spa industry. I only have 16 spa millionaires at this current moment but I know if I keep going I can help a lot more. I want spa owners to get paid what they deserve and be truly free as entrepreneurs.

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This is an over $45 billion dollar industry according to the statistics, are minority women well-represented in this space? What do you think needs to happen to increase even more minority women in the spa industry?

The number of spa owners has actually increased in the last 7 years. Esthetics and med spa plus body contouring is a really big deal right now. To take the industry to the next level we need more great leadership.

This industry is projected at a 12% increase or more yearly- why is this industry growing so rapidly? Is the public now focused more on self-care? What reasons do you attribute to reasons more people are seeking selfcare?

This industry is rapidly growing because of entrepreneurship.

Years ago it wasn’t as big but now it’s the new normal.

Cosmetic surgery, skin care, and self care is now very much promoted.

Let's switch a little-- it looks as if you are also in the trucking and logistics space, tell us about that.

My husband has driven trucks for over 10 years for other people. He finally decided to become an entrepreneur and the rest is history.

This is the wealth and money issue, what do those things mean to you?

Wealth and money are tools. To me wealth is living free, having peace and allowing my money to work for me instead of me working for money. I no longer work for money. I work for results.

I understand that you have a daughter, what do you want your daughter to learn from watching you as an entrepreneur and making impact?

Money is a this magic paper that makes the world go around.

It’s a great resource to have in your tool box.

What is next for your empire?

I have two daughters. My oldest is 21 and youngest only 9 years old. All three of my children are already entrepreneurs.

I try my best to instill in them core values such as being honest and having integrity. If they decide to attend college I will support 100% and if they decide to be 100% entrepreneurs I will support. I just want them to be good ethical human beings.

How do people connect with you?

Everyone can connect with me on any platform under Six Figure Spa Chick.

Transitioning From Service to Female Business Ownership

VETERAN Entrepreneurs

T H A N K

Y O U

From Boots to Heels

V E T E R A N S

VETERAN WOMEN ENTREPRENEURS Dr. Kearse of SASK Productions, a veteran of the United States Navy, is a Singer Song-writer and Composer of The Singing Sunflower’s many songs and skits that are absolutely magical for children.

This Educational Entertainer started more than 20 years ago when Dr. Kearse worked as a Child Specific Assistant and Mentor and many times a Teacher for special needs students at a local school district.

She learned that children learn exceptionally well when using music and movement, such as clapping their hands or stomping their feet.

Since the pandemic, she has created hygiene songs targeting the youth about washing their hands, wearing masks, and just plain staying safe!

KESHA KENNEDY LEGACY SOUTH REAL ESTATE Kesha served in the Army for 5 years, serving a tour in Bosnia and has had a fairly easy transition back into civilian life. Kesha states "my transition from military life was not challenging, as I actually went into the corporate world following my discharge...and I believe the military prepared me for entrepreneurship because it instilled a focus and discipline necessary to accomplish any goal that I set for myself."

Kesha Kennnedy is the Broker for Legacy South Real Estate Group and believes in only looking forward.

Kesha explains that work and life balance require work, stating that "I balance my work life by sticking to my schedule, taking days and time off, and being intentional about the time that I spend with my family and friends, and being present."

Kesha Kennedy wants "...readers to know... me and my business...are one in the same. I... have a deep desire to teach others how to create and generate generational wealth through the buying, selling and investing of real estate. For me, it is not just about buying and selling homes and reaping the financial benefits, but what you do with that money that will leave a legacy for future generations to come."

Kennedy's Brokerage will continue ongoing Homebuyer Seminars and investment classes, as well as offer Continuing Education classes for industry professionals.

Before leaving , Kesha shares that "The government can and should offer more financial literacy, business planning, and homeownership programs for Veterans, as well as provide access to different programs and incentives." Learn more at www.legacysouthreg.com.

Dr. Kearse has been afforded the awesome opportunity to meet women from all different walks of life and diverse businesses.

Being apart of Southern Crescent Women in Business has taught her that truly the sky is the Limit and it’s never too late to shine!

To book the Sunflower for www.TheSunflowerSings.org

your

school

REV. DR. SANDRA A KEARSE SASK PRODUCTIONS

go

to

VETERAN WOMEN ENTREPRENEURS Dr. Chi Chi of Jide Gear African Fashions, served in the U.S. Navy for 4 Years. She explains, "What I found most challenging in transitioning from Military life to entrepreneurial life is the constant support, friendship, and also knowing that you have a pay check coming in every month." Dr. Chi Chi attributes her ability to withstand the ups and downs of entrepreneurship to her developing grit in the military.

Like many entrepreneurial women, she explains her work-life balance, "I balance work, life and entrepreneur by being organized and having everything written on my calendar. Knowing when to say 'No' because I cannot fit that in my calendar."

Funding for women entrepreneurs is critical to their success and Dr. Chi Chi agrees with that.

CHERYL SHAW,MA, MS RETIRED, US ARMY My name is Cheryl R Shaw. I served honorably in the Army for 25 years.

My experience in the Military prepared me for many things in life as an entrepreneur and many other facets. I believe that the discipline taught endurance, focus, and how to “Pay attention to Details.” This in essence taught you how to be meticulous, punctual, thorough, and accurate. These are a few of the attributes you need to become a successful entrepreneur.

As a Military Member in the Army you would hear a repetitive genre called “Hurry Up and Wait”. I think of this as a reminder to always be prepared in whatever capacity be it work, life or Business Owner. As a team player there was mission that was much greater, that depended on your getting the job done. So as it is in the Business World. You are your product, however you accomplish the mission in your presentation speaks as to who you are. As a Business Owner you are creating your own culture as to your presentation, productivity, service, and market.

I believe the government can better assist veterans by implementing programs as part of the Out-processing transition for military members. They have done a great job in supporting Veterans once they have departed service. They have programs such as Boots on the Ground, SBA has programs strictly catered to Veterans. There are more programs to assist Veterans now than ever before.

I am an educator at heart, and my businesses consist of training, tutoring, coaching and Work Force Development. My tutoring business is Little Geniuses Inc. We are still in process, look for us. Shaw Recovery LLC which is logistical in nature, and Shaw Institute and Divine Partners Inc. which encompasses Workforce Development and Human Services. We’re excited and will be launching soon so look for us.

According to Dr. Chi Chi, " Jide Gear was founded in 2017 by a husband and wife team, Brian and ChiChi Ezeike, a filmmaker and health professional, who combined their passion for African fashion wear and accessories to bring handmade products from West Africa. As Culture Warriors we are proud of our African heritage and are fully committed to bringing quality handmade fashion wear and accessories made in West Africa. We aim to be a company that promotes the African brand; her clothing, her people, her culture." According to Dr. Chi Chi, "I believe that [the government] can do better to help plug us into the local VA centers or programs in our local chapter. " To learn more about Jide Gear African Fashions, please visit www.jidegear.com.

CHIBUZOR NWANKWO EZEIKE, MD, MPH JIDE GEAR AFRICAN FASHIONS

VETERAN WOMEN ENTREPRENEURS Renee Floyd, owner of American Oil Changers was in the Army for 21 years. Renee shares that the "most challenging [part] when transitioning from the military was the inability to get effective and applicable counseling to ensure that I had employment upon my final out processing. " However she agrees that "the military was the driving force behind my mental capacity to become a successful entrepreneur." Like many, Renee misses the camaraderie that she experienced in the military, including that "The bond created between military members are truly one of a kind."

MSG (RET) PATRICIA BAISDEN SOUTHERN CRESCENT VETERAN SERVICES INC. Master Sergeant (Ret) Baisden was born in Chattanooga, TN to the very proud parents of Private First Class CB Reeves a Korean War Veteran and Mrs. Lessie Reeves (RIP), but was raised in Decatur and Atlanta, Georgia.

Master Sergeant (Ret) Baisden signed up in her junior year of high school through the West Fulton High School JROTC Delayed Entry Program. Upon her graduation in June of 1986 she was shipped off to basic training to Fort McClellan, AL in July 1986 to start her military career.

Master Sergeant (Ret) Baisden has served with such commands as 81st ARCOM, 87th Training Division, 5th Army, FEMA HQ's IV, and the Pentagon. Master Sergeant (Ret) Baisden served God, and Country for thirty (30) years, six (6) months, and one (1) and retired 1 November 2016 out of Fort Gordon, Georgia through the Wounded Warrior's Transition Battalion Med Broad Process.

Now, Master Sergeant (Ret) Baisden is the current Vice President of Operations for Southern Crescent Veteran Services Inc a 501c3 Non-Profit organization here in Clayton County, providing FREE Services to Veterans and Youths in need of a Hand Up NOT a Hand Out. Master Sergeant (Ret) Baisden is the proud mother of two (2) handsome son's (DJ and Patrick Baisden) and extremely happy Grandmother of Gabriel Ethan Ndegwa Baisden (RIP) and Isabella Orroro Cassiel Baisden Learn more on how you can help Veterans through the Southern Crescent Veteran Services Inc, visit www.southerncrescentveteranservicesinc.org.

R e n e e s h a r e s "B a l a n c i n g w o r k a n d l i f e a s a n e n t r e p r e n e u r had to become a learned thing for me. As a believer of Jesus Christ, I knew early in my entrepreneur journey that it is impossible to serve two masters at one time, i.e work and family. ...[I] learned to purposefully create a schedule that will allow me to include time for my family when I am working." Floyd explains that... she strategically plans her company’s work hours to accommodate her family time. Renee believes, "The key item needed to be a successful female entrepreneur, in my opinion, is to have a strategic financial plan. " R e n e e h a s m o r e t o g i v e a n d s h a r e s t h a t "I h a v e m o r e commas coming in my life. I am a mother, I am a grandmother, I am a college graduate times 4, I am a published author, and I am looking forward to the day that I break ground in the development of my own subdivision."

Learn more about Renee's business at www.americanoilchangers.com

RENEE FLOYD AMERICAN OIL CHANGERS LLC

VETERAN WOMEN ENTREPRENEURS Renea Jones Hudson served in the United States Army for over 21 years. She notes that her "...biggest challenge I faced with my transition [from military] was not feeling prepared for entrepreneurship. I started my business with what I knew as a leader in the military and it got me a good ways but only so far before I recognized that there was so much more I needed to learn." She stills accredit the military with helping her become a successful entrepreneur with the skills she learned. Hudson states " I knew that I had a responsibility to learn what I didn’t know, maintain my certifications and licenses, keep up the facility and stay in operation so that I could provide the best service to my clients."

DEMETRIA WINTERS BLACK BUTTERFLY QUEENS LIFE COACHING Demetria Winters served in the Army on active duty for 3 years from 1985-1988 and 5 years with the Army reserves in which one year her unit, the 461st PSC was actively deployed for Desert Storm. According to Demetria "It’s challenging transitioning from the military to civilian life in general.

With entrepreneurship even greater challenges arise, because the military teaches to a certain degree adaptability.

However, unless you actively pursue leadership training you don’t always know the steps to take to independently pursue business ownership."Like many, Demetria misses the camaraderie, the discipline in the work space and structure the military provided.

Determined to succeed, Winters is "...balancing in increments. [admitting] at first it was difficult then after joining Southern Cresecent Women in Business and participating in classes and a cohort, things became clearer. Making checklists that include licenses. I adjusted my work hours for peace of mind and time to invest in my own dream. I am also learning to make room for personal self care time." She adds that "In order to be a successful entrepreneur you need to take that sense of discipline and great work effort that you have at someone else’s company and do it for your own business."

Demetria's coaching business "...has gone from being an emotional connection to help[ing] serve to a mission of change." Her journey to entrepreneurship started on Veteran's Day weekend in 2012 when she tried to commit suicide, but sought help and has since made a decision to become a mental health advocate and entrepreneur.

"My advocacy, professional experience as a Psychiatric Nurse and survivor will help me to create a much needed safe space and place for healing through Black Butterfly Queens Life Coaching, "says Winters. Learn more at www.bbqlifecoach.com.

Like many former soldiers, Renea missed the camaraderie, but is finding her new community "with people that are like-hearted and like-minded, and I am surround people that energize, inspire and stretch me."

As a fitness expert, Jones states "I absolutely love what I do, I love transforming people’s behaviors and opening them up to believing in their abilities, I love to celebrate their accomplishments. I am life and Health coach and a personal trainer. I believe in the holistic approach to fitness and I coach clients around their fears and limiting beliefs, their relationship to food and health so that they can develop lasting healthier habits."

To learn more about Body By Renea| FIT MOM CEO visit her website at www.reneajoneshudson.com

RENEA JONES-HUDSON FIT MOM CEO

By Sherry DeVouse- Dennard State Farm Insurance TYPES OF LIFE INSURANCE The two primary types of life insurance are term (temporary) and perm (permanent).

The first type, TERM or temporary, is like basic vanilla ice cream with no frills.

Nothing fancy, typically affordable, but still satisfying given the right conditions.

Specifically, term life insurance can be purchased in large amounts for a relatively small initial premium. It is well suited for short and intermediate goals such as life insurance coverage to pay off a loan or providing additional protection during child-rearing years.

Protect Your Legacy Arguably the most valued asset you own is...wait on it... YOU! Most will say it’s their home, savings, or car, which is only partially correct. Undoubtedly, your ability to provide for your family will rival the other priorities hands down! Now let’s analyze this supposition. In your timely or untimely demise, your home could possibly be lost to foreclosure or sold causing undue stress on your family. Savings are tapped out just to provide a proper burial. Once the dust settles, life may look and feel different.

Especially if the person left behind now takes on additional jobs to make ends meet, kids become latchkey, and hopes of higher education or retirement becomes grim or ladened in debt. Your loss will leave an indelible void in your familial makeup. As leaders in the household, it’s essential to devise a plan of action that will not only prepare us for the inevitable, but also set up “norms” that will sow seeds of wealth generation-over-generation ultimately reaping a financial harvest. This paradigm shift in mindset starts with gaining insight on how to effectuate change in the right direction for your legacy. First, educating ourselves is fundamental in ensuring we put together a customized plan suited specifically for your family’s unique needs.

Often in jest I’ll say, “life insurance is on sale while you’re young and healthy!”

Please know there’s truth in humor folks!

Thus, plan as if tomorrow is not promised to you...because well, it’s not. Let’s dive into this concept further to get your wealth planning juices flowing.

The second type is PERM or permanent. It has both living and death benefits associated with it as it accumulates cash value by way of dividends throughout the lifetime of the policy. It is important to note that dividends are never guaranteed.

Now follow me on this concept...putting a limited pay whole life on a child will set the pace for that child’s financial future. That’s because the policy will grow alongside the child and prove invaluable when that child matriculates throughout life’s various stages. When he/she reaches a responsible age and starts their own family, they could use this gift of life to further their mission of bestowing wealth into the next generation. In fact, you are essentially freezing that child’s insurability for their lifetime at the youngest possible age.

Remember, life insurance is “on sale” while you are young and healthy! Thus, if you start a policy at age 0, it’ll never be more affordable!

Without taking an even deeper dive into the topic, please note that permanent life insurance is only one tool in your wealth building portfolio. However, I’d liken it to a useful pair of pliers in the toolbox!

Some benefits are: Offers coverage as long as you live, provided your policy stays in force.

Builds cash value that grows tax deferred and allows access to your cash value when you need it.

Eligible for dividends, although the payment of a dividend or the amount of a dividend are not guaranteed.

State Farm has historically paid policy dividends every year since the first policy anniversary in 1930.

STATISTICS According to the National Funeral Directors Association, the average funeral cost in 2022 is over $11,000.

About 1 in 4 such Americans have no life insurance coverage at all. While 60 percent are enrolled in group life plans, this is often not enough for what would be needed to take the place of the loss of income due to death.

About 54% of people in America have life insurance. If you happen to be one of them, it's safe to assume that your loved ones will be provided for if something happens to you. Unfortunately, about 60 million households are currently underinsured when it comes to the life insurance protection their families need.

CHANGE COURSE! If while reading this article you realize this gap in coverage exist, contact me today to get a customized plan and free quote. This will provide the peace of mind knowing that you’ve laid a solid foundation for your family’s future!

You can reach us at 678-782- 3005, www.sddinsurance.com, and on all social media outlets. We’d also love to see you in person! Stop by our office today located at 422 Hwy 155 S, McDonough, GA 30253.

Alicia Williams

DAZZLING DIVA COLLECTION, LLC

Alicia Williams of The Dazzling Diva Collection, LLC. A published author and Style Influencer.

When asked if Alicia supports her fellow women in business, she's states, " Yes, I believe when women genuinely support and each collaborate with each other amazing things happen. We are powerful as one, but we are a force together. " Learn more at www.thedazzlingdivacollection.com.

Debraisha Hale DIVINE DESIGNS ACCESSORIES LLC

Debraisha Hale of Divine Designs Accessories, LLC When asked if Debraisha supports her fellow women, she stated "Yes! I always support women in business. We have to support each other and share one another’s product. This helps with our success and allows us to reach a variety of customers. " Follow them on all social media and learn more at www.divinedesigns4five.com

Tamecia Shaheed

HARVEST TIME TAX & FINANCIAL SERVICES

Harvest Time Tax is located at 165 Burke Street, Suite 101, Stockbridge, GA 30281. Harvest Time Tax offers a full range of tax products and services for individuals and small businesses.

Tamecia states in regard to supporting other women "Yes, I believe in learning and growing with like-minded individuals and woman in business can relate to similar experiences, obstacles and triumphs. " Learn more at harvesttimetax.com

Kimberly Corbin, CMP, CDS, COVID- CO, PCA is CoFounder, Owner & Managing Principal at Meeting Shields, LLC, Pandemic Compliance Advisor (PCA), Covid-19 Compliance Officer (COVID CO)

Kimberly Corbin MEETING SHIELDS LLC

Kimberly Corbin transitioned to the convention production side of the hospitality industry in 2007, with already over 14 years of senior level experience in the hospitality & meetings industry from the ground up to C-Suite Executive Mgmt.

Currently, Kimberly is the Co- Founder & Managing Partner for Meeting Shields, LLC, the largest 100% woman & minority owned full-service protection & emergency management preparedness firm globally.

The firm is home to the original, exclusive, protective supply equipment and services, customized & designed specifically for the entertainment, hospitality, and educational industries. Kimberly also serves as Owner & CEO for Inside Out Hospitality Production, LLC in coordination with ConferenceDirect, a full-service meeting planning firm Learn more at www.meetingshields.com

Kiara Orr Milner ORRGANIZED BOOKS, LLC

DKiara Orr Milner of ORRganized Books, LLC ORRganized Books, LLC is a virtual bookkeeping firm located in South Atlanta, Ga. ORRganized Books, LLC was created for the passionate entrepreneur in mind so that you as the owner can focus more on creating more revenue for your business. We offer a wide range of packages, for your business needs. Their motto is "Get peace of mind and make effective decisions, knowing your numbers are accurate" Kiara states she believes in supporting other women and "Women understand each other and our everyday pains. " Follow her at ORRganizedbooks on all social media platforms. Learn more or book her for services at www.orrganizedbooks.com.

Nekeisha Taylor SHALOM PERSONAL HOME CARE

Nekeisha Taylor of Shalom Personal Home Care Shalom Personal Home Care aims to deliver quality, compassionate, oneon-one, dependable and cost effective home care services. They want to ensure families have peace of mind by delivering unmatched reliable care.

Offering meal prep, rehabilitation care and 24-hr care. Proudly servicing Atlanta, Buckhead, Smyrna, Marietta, McDonough, Peachtree City, Conyers, Clayton County and all surrounding areas.

Nekeisha stated "Yes, I love seeing other like minded women reach their goals and any information or knowledge I know I can share with them to help them grow. It’s amazing to see other women in business and doing what they love."

Follow them on all social media platforms and learn more at www.shalomphc.com.

Danielle Phenix

SPARKLE AND GLAM MAKEUP ARTISTRY, LLC Danielle Phenix, CEO of Sparkle and Glam Makeup Artistry LLC, is located at 812 Pavilion Court , Suite B, McDonough, GA, 30253.

When asked if Danielle supports her fellow women, she stated "I do believe in supporting other business women as we can all help each other elevate. We all personally know the ups and downs of starting a business, being in business and the challenges of balancing our personal lives along with it."

Learn more about Danielle and www.sparkleandglam.com or call 404-957-3845.

Anja Mathews

AJB CONSTRUCTION GROUP

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Sherita Shelby

PERSPIRE SAUNA STUDIO OF MCDONOUGH

Anja Matthews of AJB Construction Group.

Located at 97 Keys Ferry Street, McDonough, GA, AJB offers Pre-Construction, General Contracting Services, and More!

Sherita Shelby of Perspire Sauna Studio of McDonough to Southern Crescent Women In Business Inc! Located at 1788 Jonesboro Rd, Ste B, McDonough GA 30253.

When asked if Anja supports her fellow women in business, she stated, "Yes, I have been a mentor to women in construction for awhile. When I started working in this male dominated field there were not many woman in the field that I could lean on or learn from. My goal is to help as many as I can, if I can so no one feels alone in this industry and in business in general. I can also learn from others as well."

Learn more about Anja and AJB Construction at www.ajbconstructiongroup.com.

Persire Sauna Studio includes the age-old wellness practices of sauna heat therapy, which assists individuals in healing their body’s ailments, warding off disease, burning calories, and cleansing their cells.

Sherita stated "Yes. There is often a stigma that women can't or don't support. However, my philosophy is that there is enough for all of us to succeed and we benefit." Sherita currently serves on the TAG BPM Society Board and is a former Business Systems and Supply Chain Expert with the Coca Cola Company. To learn more visit www.perspiresaunastudio.com.

Charlene Sibaja

GOBI PHOTOGRAPHY & VIDEO STUDIO

Charlene, a retired Veteran, co-owns this amazing photography and videography studio with her husband Roger. It is located at 23 Eastbrook Bend, Ste 205, Peachtree City, GA, 30269 Gobi Photography studio provided a large amount of our Chairwomen and Invited Guests headshots. They do amazing work!

When asked about supporting other women, Charlene stated “Yes, I believe that "A Rising Tide Lifts All Ships." Working and growing together can be the key to our success.’ — We love this!

Learn more at www.gobiphotography.com or call 678-667-4624.

Patricia Johnson ELIJAH T. JOHNSON COMMUNITY DEVELOPMENT CORP

Patricia Johnson is a Registered Nurse who has spent 44 years working in healthcare. Patricia, who is the eldest of 9 siblings, is a native Floridian who was born in Beautiful St. Augustine Florida, and then raised in Miami Florida from the age of 8 years old. She attended Miami Edison Senior High School.

Elijah T. Johnson Community Development Corporation, Inc. is a Georgia Domestic Non-Profit Corporation, created to provide resources to persons displaced by homelessness and Incarceration.

Sandra Morse PAINT AND POUR REMIX

Sandra Morse of Paint and Pour Remix Located out of Fayette County but serving all surrounding areas.

Paint and Pour Remix is a fun and trendy way to bring entertainment all year round. Pour paint and express yourself to create a beautiful abstract design. She supports her fellow women in business and states "Absolutely. Women are still behind the 8 ball as leaders and business owners. One way we will succeed is by supporting one another."

Learn more at www.paintandpourremix.com. Follow them on Facebook and Instagram at Paint and Pour Remix!

Shelia Brumlow BRUMLOW AND COMPANY PC

Shelia Brumlow of Brumlow and Company PC, CPAs. Our favorite CPAs, Shelia and her family own Brumlow and Company PC CPAs. Located at 121 Carnegie Place, Suite 102, Fayetteville, GA 30214.

When asked if Shelia supports her fellow women in business, she stated "Absolutely. I have always been the Referral Queen! I love connecting people, it's my super power! We must lift each other up!" Learn more at Brumlowandcompany.com or call 770-996-5440.

Kelli Bain

N7 KREAM LAB NITROGEN ICE CREAM LOUNGE

Kelli Bain of N7 Kream Lab Nitrogen Ice Cream Lounge Located at 111 Fairview Road, Ellenwood, GA 30294.

Infusing the sweet treat of ice cream with Science, N7 Kream Lab has been a hidden gem in Henry County. When asked if Kelli supports other women, she stated " Yes! I believe in supporting other women because we need each other to encourage, share and uplift whenever we can. " Kelli also serves as a Chemistry Professor at Clayton State University.

Lets welcome Kelli! Follow n7kreamlab and kellithechemist on all social media platforms

Shirley Solomon BLESSED HANDS HOME CARE, LLC

Shirley Solomon of Blessed Hands Home Care, LLC Blessed Hands Home Care offers kind, compassionate and competent assistance for aging individuals wishing to remain in their homes.

Located at 320 W. Lanier Ave Ste 200 Fayetteville, GA 30214.

Find out more at www.blessedhandshc.com.

Yvette D. Best BEST SERVICES UNLIMITED

Yvette D. Best has been in the accounting field since 1989, a four-time best-selling author, IRS Enrolled Agent with an MBA degree. Best Services Unlimited LLC is located at 897 Glynn St N, Fayetteville GA 30214.

She is currently serving business clients in 42 states and four countries. During her accounting career, she has built a reputation as a tax and business expert.

She loves taxes and providing tax saving strategies to small business owners.

Her firm Best Services Unlimited LLC is a boutique woman-led accounting firm keeping small businesses and individuals IRS and state-compliant while increasing their net profits. She turns employees into leaders and helps them develop a 7-figure lifestyle.

If you are looking for ways to minimize your taxes or need protection from the IRS; she can help you. Learn more at bestservicesunlimited.com or call 770-461-4829.

Connie Morrison ICONNIE LLC

Connie Morrison of ICONNIE LLC to Southern Crescent Women in Business Inc. Connie is a well-known four-time published children's book author under the name "Connie Schofield-Morrison" with books such as "I Got the Rhythm" which has been featured on First Lady Michelle Obama and Oprah's Top 10 List in Essence Magazine, as well as ABC's World News Tonight with David Muir.

Connie Morrison has developed a beauty makeup brand, ICON Beauty.

Follow Connie on Instagram at @i_c_o_n_n_i_e and learn more about her line at wwww.iconmorrison.com and her books are available at all major retailers.

Jacquetta Jackson ROYALTY INTERIOR DESIGNS

Jacquetta Jackson of Royalty Interior Designs When asked if Jacquetta supports her fellow women in business, she stated " Absolutely!!! This is major for me because it takes a village to make it being self employed. It’s very important and definitely means so much much when you show up for each other. I also know what it’s like to not have support so it’s very important to me that I change the narrative. " Recently launching a beautiful pillow line, Jacquetta is here to take interior design and home decor to a new level. Visit Royaltyinteriordesigns.com for more information.

By Sabina Gordon Kulani Spa & Wellness

Here are five tips to help tweak your skincare routine: Use a thicker moisturizer: Switch from a lotion-based moisturizer to a cream moisturizer. A heavier cream with ceramides. Ceramides are healthy fatty acids that occur naturally in the skin, they serve as a support system for your skin barrier but need to be replenished during the colder months.

When the skin lacks this ceramide, the barrier becomes compromised resulting in dryness and irritation. Adding an extra layer of hydration to your routine is a great way to prevent skin dryness and dehydration.

"You are not immune from potential UV damage during the winter " With fall in full swing, it’s time to talk skin. It's time to swap out lightweight summer staples for a few richer options.

As cooler/colder temperatures approach, dry air, cold winds, and constant exposure to indoor heat suck the moisture from your skin. With that said, it’s time to re-assess your go-to skincare routine. And, in general, it’s always good to approach skin care seasonally, just like you do your wardrobe. “As the seasons change, so should your skin care”.

Recommendation: Think about adding a hyaluronic acid-based serum to your skin care routine alongside a heavier moisturizer.

Don’t over use exfoliants: Gentle exfoliation helps remove dead skin cells accumulated from dry winter air, leaving your skin looking more glowy and helping your post-cleaning moisturizer absorb better.

With that being said, please don’t overdo it!. While exfoliating can help brighten the skin by removing dead cells, overdoing it can disrupt the outer skin layer, leading to dryness and irritation.

Recommendation: Exfoliate 1-2 times per week if you can tolerate it.

Reduce Shower time and Temperature: Resist the urge in this season to take long hot showers. Hot showers can strip the skin of its natural moisture, resulting in drier skin. Take a bath in lukewarm water and pat dry your skin and immediately while skin is still damp, apply rich moisturizer to lock in hydration. Apply enough to leave your skin feeling well hydrated. If your skin is flakier than usual, try dry brushing-this is a technique that involves using a bristle brush in a light circular motion on dry skin.

Recommendation: Apply a rich moisturizer before you go to bed.

Switch to moisturizing soap in colder months.

Continue Using Sunscreen: Don’t forget the SPF, which yes you still do need in the winter . While the effect of the sun may be stronger over the summer months, you are not immune from potential UV damage during the winter.

Recommendation: Stick to a daily SPF of at least 30.

Add a Humidifier: Along with your regular skincare routine, consider adding in a humidifier during the fall and winter to boost hydration at home.

Humidifiers add moisture to the air, and the more moisture that is in the air, the more moisture your skin receives.

In conclusion, changing your skin care routine is not just trendy, it’s necessary for maintaining happy, healthy skin year round.

Sabina Gordon APRN, MSN, FNP-C Kulani Spa, 1365 Rock Quarry Rd, Suite 304 Stockbridge, GA 30281 https://kulanispa.com

SOUTHERN CRESCENT HABITAT FOR HUMANITY Women Build Ambassador Ariel Shaw says "the ability to work with SC Habitat Humanity Women Build was certainly a bucket list for me and my ability to share it with my organization of powerful women- was icing on the cake. The teamwork with the sweat equity helps bring your team closer together, while doing something good for another person and their family. I am honored to serve as an ambassador for 2022 and as a 100 Women Who L.E.A.D. Member."

How often do you see pink t-shirts and hard hats on a construction site? The answer is very seldom because according to studies, only 12% of the construction industry is composed of women. This is one of the many reasons why Habitat for Humanity created Women Build back in 1991. Not only did it introduce women to new skills, but it gave them an opportunity to take proactive steps in serving their communities.

Since hosting their first official Women Build in 2014, Southern Crescent Habitat for Humanity has welcomed more than one thousand women to join them for this impactful initiative. Government officials, celebrities, and other professional women not only invested their time but financially contributed to addressing the vital issue of affordable housing and equity building.

Statistics show that women, especially those who serve as head of their families and women of color, disproportionately face obstacles that make accessing decent, affordable housing seem impossible.

“Women Build is our most popular initiative for a reason. It gives women the opportunity to see how powerful they really are while helping someone else realize the same thing about themselves. That kind of empowerment is contagious and breeds connection, hope, and success for the participants and our partner families,” exclaims Southern Crescent Habitat CEO Cynthia Jenkins.

Normally, SCHFH’s Women Build spans a course of three days in May. This year, due to the growing popularity and the help of this year’s Women Build Ambassadors, the 2022 Women Build was five days!

This year’s ambassadors included Southern Crescent Women in Business CEO Ariel Shaw, Clayton County Chamber of Commerce CEO Valencia Williamson, and SCBTV founder Michelle Amarra.

The Women Build experience not only provides a safe space for women to learn a skill, but it offers a chance to network while making a difference for families in Clayton, Henry, and Fayette counties. The families from this year’s Women Build are all single mothers who always dreamt of homeownership, but experienced various setbacks. In addition to a new home, one of the families will also receive a Master bedroom makeover from Southern Crescent Women in Business member and interior designer Kathryn Jordan of Savvy ID. Southern Crescent Habitat’s 2022 Women Build was their most successful one to date. Thanks to community sponsors and partners Piedmont Hospital Fayette, Piedmont Hospital Henry, SCBTV, Southern Crescent Women in Business, Cigna, Habitat for Humanity International, Amy & Co Realty, and several individuals, they raised over $30,000 in two months.

The goal for next year’s Women Build is to build a house using all women, from the contractors all the way down to the volunteers.

Founded in 1986, Southern Crescent Habitat for Humanity builds affordable homes and completes home repairs for income qualified families, who need a hand up, not a handout. Through education and financial literacy, families are prepared to be successful homeowners. By partnerships with volunteers and donors in Henry, Clayton and Fayette Counties, their mission of building homes, communities and hope is possible. They have built, renovated and repaired more than 425 homes in the past 36 years.

For more information, please visit us at www.schabitat.org.

Andrea Hogan

HHG FINANCIAL SERVICES, HHG CARES

Andrea runs HHG Financial Services, HHG Cares, and is a Realtor with Drake Realty Inc. When asked if she supports other women, she said, "Absolutely! Learn more at www.georgiamls.com/andreahogan or call 404-455-4558

Josette Hutton Evans

METAMORPHASIS POWERHOUSE COMPANY, INC

Josette Hutton Evans of Metamorphasis Powerhouse Company,Inc. Metamorphasis Powerhouse Company is is the award-winning nonprofit aimed at eliminating inequities in the local systems and catalyze transformation across all areas of education.

When asked if Josette believes in supporting fellow women in business, she stated "Yes I believe by supporting other women in business the world runs more efficiently- as women, we are the mothers, wives, friends, daughters, neighbors, extended family and community of all that make up humanity. When you help support a woman, you touch the world." Learn more at https://metincpowerco.org

Carolyn Daniels ZOLTAN CONSULTING

Zoltan Consulting Inc is a right of way and land acquisition firm. Located in Henry County. Carolyn has over 14 years’ experience in right-of-way acquisition and other land related services. She is responsible for new business development, daily operations, budgeting, and public relations for Zoltan Consulting Inc. Her areas of expertise include project management and business development. She has played an integral part in working with large municipalities in land development, roadway expansion, intersection improvements, bridge replacement, sidewalks, and multi-use trails projects in the Metro Atlanta area. She is a Qualifying Real Estate Broker and is an active member of the International Right-of-Way Association (IRWA), Atlanta, Georgia, Chapter 22.

When asked if Carolyn supports other women, she stated "I one-hundredpercent believe in supporting other women's businesses. It is paramount to the growth of communities and each other." Find out more at www.zoltanconsultinginc.com

Renea Jones-Hudson BODY BY RENEA: FIT MOM CEO

Renea Jones-Hudson of Body By Renea: FIT MOM CEO! As an Army Veteran, Renea specializes in all things under Health & Fitness.

When asked if she supports her fellow women, Renea states "I wholeheartedly believe in supporting other women in business.

I believe that we are a major force in our communities underrepresented and sometimes under estimated. We are a powerful force and we have the ability and the power to affect change in our communities."

Follow Renea at reneajoneshudson on all social media platforms!

Check out her platform at www.reneajoneshudson.com.

Apryl Beverly

BAAB WRITING & MARKETING

The Million Dollar Word Stylist, Apryl Beverly! Apryl is an award-winning copywriter who has helped solo entrepreneurs, small business owners, CEOs and marketing executives of big profitable brands generate millions in revenue.

Apryl is the founder and CEO of BAAB Writing and Marketing Services LLC and is guaranteed to make your clients "Smack The Buy Button" (Trademarked by Apryl)!

Follow Apryl on Instagram at @baabwriting and learn more at www.wordstylistz.com.

Sabina Gordon

KULANI OPULENCE AESTHETICS & WELLNESS Sabina Gordon, of Kulani Opulence Aesthetics & Wellness.

Kulani Opulence Aesthetics & Wellness is committed to delivering high-quality, safe care along with proactive management of focus toward your aesthetic and wellness goals; From Vampire Facials to micro-needling, there are an array of services.

When we asked Sabina if she supports her fellow women in business, she stated, "Absolutely! I think it is important to support women who are actively taking a lead position in business ownership. I am a big believer in the mantra “it takes a village” and I think this applies to women in business. If I can help or even encourage one women to stay strong when times are challenging then that would be great. Also, I want to set an example for my daughter so she will one day build her own business if she so chooses. " Learn more about Kulani Opulence Aesthetics & Wellness at www.kulaniopulence.com.

Laura Weston THE TRUCKER'S AUDITOR

Laura Weston of The Trucker's Auditor to Southern Crescent Women In Business! Located at 320 West Lanier Ave , Ste 200, Fayetteville GA! Specializing in FMCSA New Entrant Audit, DOT Compliance Audit Plans, and more. Laura states that "Yes, I believe in supporting other women in business. I believe our strength is greater together than individually."

Find out more at www.thetruckersauditor.com and follow her on all social media platforms.

Tangela Garrard NEW HOMES CHICK

Tangela Garrard of New Homes Chick.

Specializing in new construction and first time home buyers. Tangela is amongst the top 5% of New Home Construction realtors in the southeast region. In 2020 she closed 16.9 million in volume and is the number #1 New Home Sales Agent for the #1 Builder in America.

When asked if she supports her fellow women in business, she stated " Yes I do. It’s important to support other women and women owned businesses because it increases our economic stability for our families and community." Learn more by calling 770-648-1669.

Tanika Powell

ELITE IV HYDRATION AND WELLNESS Tanika Powell of Elite IV Hydration and Wellness Located at 821 Pavilion Ct, Ste D, McDonough, GA 30252. Offering services provided by a nurse practitioner certified in IV infusion administration and supervised by a Board-Certified Medical Director. Their treatment services are not intended to cure but are customized to enhance and improve our client’s overall health, wellness, and beauty. Their customized infusions to enhance immunity, boost energy, minimize the effects of aging and more!

Learn more at ww.eliteivhydrationandwellness.com

Tracy Thompson THE TRACY THOMPSON AGENCY

Tracy Thompson of The Tracy Thompson Agency located at 220 Willis Dr , Stockbridge GA 30281. Specializing in all things insurance for American Family Insurance! "...From boardrooms to bucks, women have long been at a disadvantage when it comes to climbing the corporate ladder. We need more visible role models to show the next generation of girls that they can achieve anything they set their minds to."

Follow Tracy at tracythompsonagency and tracythompson on all social media platforms! Learn more at www.tracythompsagency.com

Marsha Simon UPS STORE ELLENWOOD

Marsha Simon,Owner of the UPS Store in Ellenwood! 101 Fairview Road, Ellenwood, GA 30294 The store owner is Marsha Simon and a successful serial entrepreneur. “I am passionate about women empowerment and success,” says Ms. Simon. Her UPS Store is 100% women owned. She is also the current owner of A+ Academy, a Keystone STARS-rated childcare center located in Philadelphia, PA. Ms. Simon has been a proud owner of A+ Academy for five years.

The UPS Store provides convenience of services to the Ellenwood area, such as printing, shipping, notary, mailbox, and postal services.

Krissi Pannell KMW SOLUTIONS LLC

Krissi Pannell of KMW Solutions LLC As a Real Estate Agent and the Co-Owner of a Promotions Company, Krissi states "I look forward to being surrounded around business savvy women that want to grow. Being in business takes courage and having a village like SCW can be essential...."

Learn more about Krissi at www.YourAgentKrissi.com.

Chef Connie Baptiste MANNA FROM HEAVEN CATERING

Chef Connie Baptiste of Manna From Heaven Catering. Offering amazing and delectable catering services for your corporate and personal needs!

Connie also serves as board member for Women Veteran Social Justice Inc. that supports military and veteran women across the country.

Learn more about Chef Connie's Manna From Heaven at www.themannafromheaven.com.

FALL 2022

Yolanda Dowe

FRIZZY TRESSES STUDIO LLC

Yolanda Dowe of Frizzy Tresses Studio LLC to Southern Crescent Women in Business!

Yolanda is a Registered Sisterlocks® trainee providing the following services: -Consultations -Locking appointments for new establishments -Retightening appointments - Sisterlocks® products available for purchase.

Located at 831 Fairways Ct, Suite 27 Stockbridge, GA 30281. You may book her and find out more about her at www.frizzytressesstudio.com. Follow them on all social media outlets at frizzytresses.

Valerie Wright THE SELFIE XPERIENCE

Valerie Wright of The Selfie Xperience Located at 2081 Jonesboro Rd, McDonough GA 30253. The Selfie Xperience is the 1st interactive photo studio and a premier event center located in Henry County, just outside Atlanta. They've got everything you need to make your event a success. The venue is also available for weddings, birthday parties, baby showers, and graduation parties and more! With over 3700 square feet and 30 plus selfie wall installations, they are perfect for a great event.

Follow them on all social media platforms at theselfiex. Learn more or go get your selfies at www.theselfiex.com.

Rachel Fletcher AIM HIGH SOLUTIONS, CORP.

Rachel Fletcher of AIM High Solutions, Corp.

Aim High Solutions believes in holistic wellness and is an advocate for individuals who have experienced and is healing from childhood trauma and mental illness.

Follow them on all social media platforms at aimhighsolutions.

Learn more at weaimhigh.com.

Janice Alfred SOUTH ATLANTA FAMILY LAW

Attorney Janice Alfred of South Atlanta Family Law South Atlanta Family Law is dedicated to helping individuals and families through all matters related to the family, including divorce, child support, child custody, alimony/spousal support, property distribution, domestic violence and more.

Located at 103 Jonesboro Road, Suite B2, McDonough, GA 30253.

Learn more at www.southatlantafamilylaw.com.

When asked about supporting other women, Janice stated that "Absolutely! I believe there is plenty to go around and I also believe in sharing ideas and uplifting other women."

Melissa Ellis

LIFE BEYOND GLOBAL OUTREACH

Keisha Brown DOPE HEALING ATL

Melissa Ellis of Life Beyond Water Global Outreach Life Beyond Water and Global Outreach is no stranger to SCWIB and has partnered with member Alzheimer's Services Center in distributing over 50,000 boxes of food during this pandemic!

Their vision is to provide relief through education, aide and support to areas that are plagued by the lack of clean water and sanitation. Located at 255 Corporate Center Dr. Ste F, Stockbridge, GA 30281. When asked if Melissa supports fellow women in business, she stated "YES!!

It is imperative to support women in business because as one rises we all rise. Learn more at www.lifebeyondwater.org.

Keisha Brown of Dope Healing ATL Offering services such as IV Hydration, Vitamin Shots, Corporate Wellness Plans and more.

Located in 600 WestridgePkwy, Suite 716, McDonough, Ga 30253 but also able to serve via mobile lab. To learn more www.dopehealingatl.com

Katherine Jordan THE SAVVY ID HOME STAGING & INTERIOR DESIGN

Katherine Jordan of THE SAVVY ID Home Staging & Interior Design Located at 600 WESTRIDGE PKWY, SUITE 715, McDonough GA 30253.

Katherine specializes in all things interior design and staging for realtors, homeowners, builders, and investors.

Katherine believes in supporting other women and states, "Yes, I believe in supporting other women in business because we can be powerful allies for each other and together, we can go further faster!! When we support and celebrate one another's accomplishments, we can do more, be more, and positively elevate our businesses at every level. " Learn more at www.thesavvyid.com and follow her on Facebook and Instagram at TheSavvyID!

Yolonda Houston LEPETITE AND POSH

Yolonda Houston of LePetite and Posh Serving all of Atlanta and surrounding areas, Le Petite and Posh provides party planning and decor as well as providing an exquisite experience for your princess' parties!

Yolonda stated "I and a firm believer in the motto “I am my brother’s keeper”. In this case, “I am my sister’s keeper”. I believe that we all can achieve great heights when we support one another. " Follow LePetite and Posh on all social media platforms and check out her site at www.lepetiteandposh.com.

FALL 2022

Gabriela Torres BOBA LUBA TEA

Boba Luba Tea is a unique and the first of its kind in Henry County, located at 930 Eagles Landing Pkwy, Stockbridge GA 30281.

Gabriela is a proud Mexican American offering a twist on a traditional Japanese drink.

Find out more about this amazing menu at www.bobalubutea.com.

Attania Jean-Funny

Tereion Dawson

ATTANIA JEAN FUNNY INSURANCE AGENCY, INC.

LABELED BLU COLLECTION

Attania Jean Funny Insurance Agency, Inc. provides life and health insurance products that will fit the needs of our clients in all stages of life. We understand the importance of building generational wealth and protecting your family’s future. We provide life insurance options for ages beginning at 14 days and beyond.

Attania uses her skills obtained through 27 years in education to serve her eligible clients, as they navigate the complicated Medicare enrollment process.

Follow AJF IA on Facebook and @AJFLifeandHealth and learn www.ajflifeandhealth.com.

Instagram more

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Tereion Dawnson of Labeled Blu Collection Located at 99 Highway 88 West, Suite 110, McDonough GA 30253. Offering the latest in fashion for women of all sizes and personalized styling.

As a a member of Alpha Kappa Alpha, bonding and sisterhood and women empowerment is very important to Tereion.

Learn more at www.labeledblucollection.com/

Doresa Harris Fears PENWWHEELS MOBILE NOTARY & DOCUMENT SERVICE LLC

Doresa Harris Fears of Penwheels Mobile Notary & Document Service LLC Offering mobile notary services across the Southern Crescent Region and with specialized businesses.

Still serving in her Federal position, Doresa is excited to kick off this new venture. Doresa states "Yes, I believe in supporting other women businesses. We can do anything we set our minds to do but often times, women-owned business don't get the support they need."

Learn more at www.penwheelsmobilenotary.com

Alischia Hatcher

EXPRESS TAX &FINANCIAL SERVICES

Alischia M. Hatcher is the owner of Express Tax & Financial Services, LLC and has been in business for the last 10 years with over 20 years of experience in tax preparation. She holds a Liberal Arts Associate Degree-Health & Human Services, Accounting Tech Certificate,and Notary Public. After working for companies like H&R Block and Liberty as a preparer, manager and instructor, Alischia branched out on her own. She has spent more than 20 years coaching and providing resources to individuals & businesses.

Express Tax & Financial Services provides Tax Preparation, Accounting, Insurance, Business Solutions and Notary.

Learn more at www.expresstaxsrvcs.com.

A'Leah Burrell LEA BEE BOUTIQUE

A'Leah Burrell of Lea Bee Boutique Lea Bee Boutique exists to provide Everyday Effortless Styles that are simple in style, sassy by nature, and southern at heart! Located at 909 Senoia Road, Ste.A, Tyrone GA, 30290.

A'Leah stated "I believe in the importance of community over competition. The only way we, as women, continue to move upward to greater things is to rely on the women who came before us and to be that woman to the ones who are following. In order to continue chipping away at the glass ceiling above us, I am committed to being a step on the latter that another woman can use to get closer!"

Learn more at www.shopleabee.com and follow them on all social media pages at @ shopleabee.

Monique Francois MPOWER ENTERPRISES

Monique Francois of MPower Enterprises Offering event rentals and event planning for your personal and corporate needs!

When asked if Monique supports other women, she stated "Yes. We have to uplift each other and recognize a need for supporting. It gives me gratitude."

Follow her at MPowerEvents!

Teresia Matthew

Vonda Hendrickson

Teresia Matthew of Sum Foods Located at 115 Promenade Pkwy , Suite C, Fayetteville GA 30214. Specializing in providing innovative food products that make healthy living easier.

Vonda Hendrickson of Touchtones Massage

SUM FOODS

Teresia states "I support other women in business because I believe in community and the economic empowerment of women."

Follow Sum Food at sumsweetfoods on all social media platforms. Learn more at www.sumsweet.com.

TOUCHTONES MASSAGE

Located at 815 Pavilion Court, McDonough, GA 30253 and offering massage services, luxury beauty treatments and modern technology for body contouring. Vonda states that in regard to supporting other women "Absolutely, it is through supporting each other that we all grow." Learn more at www.touchtonesmassage.com. Follow Touchtones Massage at all social media outlets.

Constanza Maria Saavedra GO GETTER TEAM

Maria Saavedra Herrera of Constanza Saavedra Realtor:The GoGetter Real Estate Team Specializing in all things real estate, the Go Getter Team can sell your home in less than 30 days with a guaranteed offer.

From Brookhaven to McDonough, Maria can assist you.

Learn more at www.gogetterteam.com.

When asked if she supports women in business, she stated "Yes, women have historically been down played; but when we come together, we're stronger and better."

Tanisha Bowman WE SMILE & MAJOR BLING

Tanisha Bowman of Major Bling and We Smile 2020 With the acronym "SMILE" which means Seriously Make Intentionally Laughs Everyday- Tanisha motivates, inspires and encourages- while building a team and making women beautiful.

When asked if Tanisha supports her fellow women, she stated, "Yes I believe in supporting other women in business. Together we are powerful. " Follow Tanisha on all social media platforms and learn more at www.tanishalbowman.com.

Loretta Hicks MARY KAY COSMETICS

Loretta Hicks of Mary Kay. Specializing in all things beauty and self-care, Loretta Hicks of Retta's Mary Kay Royals provides impeccable service.

Learn more about her virtual party hosting, small in number and products at Marykay.com/rettah.

When asked if Loretta supports her fellow woman in business, she stated "Yes. We have to support each other in other to move to the next level." Follow Loretta on social media : marykaybyretta

Nickisha Hylton THE COLE REALTY GROUP​

Nickisha Hylton is a Realtor with The Cole Realty Group​.

Her office is located at 4500 Hugh Howell Rd Suite 790 Tucker GA 30084. Nickisha is also a founding member of the Jamaican Realtors of Atlanta. hyltonnickis.georgiamls.com

Charlene Thompson Nicole Bennett COLDWELL BANKER REALTY

Charlene Thompson of Coldwell Banker Realty is a Realtor and also a member of the dynamic Jamaican Realtors of Atlanta.

Serving all of Atlanta, her office is located at 200 Johnson Ferry Rd, Ste 210, Marietta, GA 30068.

Learn more at www.charlenethompsonrealtor.com.

NICOLE BENNETT LLC

Nicole Bennett of Nicole Bennett LLC to SouthernCrescent Women in Business!! Nicole is a Realtor with Coldwell Banker Realty and founder of the Diamond Real Estate Group.

Nicole stated that she supports her fellow women in business. You can learn more at www.nicolebennett.com and follow her on all social media outlets.

Nicole is also a member of the recently formed Jamaican Realtrs of Atlanta

Danielle Jeffrey-Elliott​ COLDWELL BANKER REALTY​

Danielle Jeffrey-Elliott​,a licensed Realtor with Coldwell Banker Realty​.

Headquartered at 192 Avalon Blvd, Alpharetta, GA 30009.

Danielle serves all of Georgia and parts of North Carolina. She is founding member of Jamaican Realtors of Atlanta.

Connect with Danielle at www.djelliott.georgiamls.com

Vanecia Thomas EXP REALTY

Nadion Burton

THE BURTON GROUP, REAL ESTATE SOLUTIONS, LLC

Vanecia Thomas, is a mutli state Realtor with eXp Reallty.

Nadion Burton is the Broker/Realtor and Founder of The Burton Group, Real Estate Solutions, LLC.

Affiliated with eXp Realty in the Triangle Region of North Carolina and in Georgia​, Vanecia is also a founding member of Jamaican Realtors of Atlanta.

Nadion Burton is headquartered at 520 Chandler Bluff Court, Grayson, GA 30017. Burton is a member of the Jamaican Realtors of Atlanta.

Learn more and connect with Vanecia at vaneciathompsonbrown.exprealty.com

Learn more and connect with Nadion and her team at www.findnortheastatlhomes.com

Mary Thigpen CONEXT1 FREIGHT AGENCY, LLC Mary Thigpen of Conext1 Freight Agency, LLC Located at 1115 Mt. Zion Rd Suite 19, McDonough GA 30253. Specializing in Freight and Logistics.

When asked if she supports her fellow women, she stated " Yes I believe in helping other women in business expand and grow their business."

Follow Mary and Connect 1 Freight. Learn more at www.conext1fa.net.

Dr. Darlene Screen TOUCHED BY DA SOUL & DJSA’MELS REMDISCIOUS PRODUCTS

Dr. Darlene Screen of TBDS and Djsa’Mels Remdiscious Products Located at 280 Griffin Street Ste B, McDonough GA 30253. Dr. Screen offers all things for your mental, physical, and spiritual being; including a uniquely designed candle line.

Dr. Screen stated when asked if she support women "Absolutely. I believe strongly in unity and building a village."

Learn more at www.touchedbydasoul.com Follow Darlene on all social media channels at touchedbydasoul.

Joanna Charlton BUDGET BLINDS OF STOCKBRIDGE & CONYERS

Joanna Charlton of Budget Blinds of Stockbridge and Conyers Serving Conyers, Stockbridge and everywhere in between. Budget Blinds has an expert design team, paired with an array of stunning blinds, shades, shutters, drapery, and more creates the ideal home interior that complements any room, or an entire home. From the latest styles and innovative fabrics, to a host of on-trend colors, they have fun and affordable products to upgrade your décor with the power of the #1 provider of custom window coverings in North America.

Joanna stated that in regard to supporting fellow women, "I am a firm believer in supporting women in business as we look to bridge the gender equality gap in our society." To learn more and to book services visit www. budgetblinds.com/conyers-ga or call (770) 415-3502.

Kimberly Raimi SERENE ORGANICS Kimberly Raimi of Serene Organics Located at 123 East Atlanta Road, Stockbridge GA, Serene Organics is a wellness day spa offering yoni steams, foot detox, skin detox, full body wraps and more!

Kimberly states " Yes, it's all about supporting one another or we have no business" Follow Serene Organics on all social media platforms and learn more at www.sereneorganics.com/home.html

Shannon Smith BEAUTY21 ACADEMY

Shannon Smith of Beauty21 Academy.

Beauty21 Academy is located at 113 Banks Station, Fayetteville, GA. Their brand new first-class facility will enable you to learn in an environment that emulates the real world of the beauty industry.

They pride ourselves on mixing the art of creativity and business.

Offering full cosmetology, nails and esthetician certification and training. Shannon states "I believe in supporting other people in business because I understand what you make happen for one God makes happen for you plus I love to see my sisters win like all I know to do is push people into purpose… " Follow them on all social media platforms at beauty21academy and learn more at www.beauty21academy.com.

Sandra Reed SHOW CLASS IT, LLC

Sandra Reed of Show Class It, LLC Show Class It, LLC is a specialty event management business, hosting many unique events and experiences. Sandra states "Yes. It is of essence to support all women owned business establishments. Women owned businesses have grown tremendously over decades through educational programs and opportunities, in which many of the business development opportunities were founded and established by women who support other women growth opportunities."

Follow her on all social media platforms at showclass and learn more at www.showclassmeevents.com.

Sylvester Ford, MBA Owner