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I s s :506 22ndJanuar y2024

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New CEOf or125year ol d Br i t i shbr and DuckhamsOi l s Duckhams , t heor i gi nalBr i t i s hmot oroi ls i nce1 899, i s pl eas edt owel comeMi keBews eyasi t snew CEO. Wi t h manyyear sofexper i encemanagi ngmul t i nat i onall ubr i cantbr ands , Mi kehasbeenappoi nt edt ol eadt hecompanyt hr oughi t snexts t ageofgl obaloper at i ons .

AsDuckhamsent er si t s1 25t hyear , Mi kewi l ldi r ectt he i coni cengi neoi lbr anddur i ngapi vot alper i odi ni t sdevel opment . " Duckhamsi sagr eatbr andwi t har i chher i t age, wel l l ovedbymechani csandmot or i s t s , "Mi kes ai d. " Si nce i t ss ucces s f ulr el aunchi n201 8, Duckhamshasr ecei ved s t r ongs uppor tf r om di s t r i but or sandpar t ner sacr os st he UK, Eur ope, t heMi ddl eEas tandAs i a.

Thebr andi snow avai l abl ei nt went ys evencount r i es , havi ngdoubl edi t s gl obalnet wor kovert hepas tt wel vemont hs .

The1 25t hanni ver s ar yi sani ncr edi bl emi l es t one, gi vi ngusaf ant as t i c pl at f or mt ocel ebr at eever yt hi ngDuckhamshasachi eved i n1 25year sofwi nni ngwi t hdr i ver s , wor ks hopsanddi s t r i but or s .

I ti sanex ci t i ngt i met obej oi ni ngt heDuckhams f ami l y. " Mi kebeganhi saut omot i vecar eeratUni par tbef or ebecomi ngSal es&Mar ket i ngDi r ect oratCommaOi landBus i nes sUni tDi r ect oratMooveEur ope.

Keent os uppor tt he br oaderl ubr i cant si ndus t r y, Mi kes er vedasChai r manof t heUKl ubr i cant sor gani s at i on, t heVer i ficat i onofLubr i cant Speci ficat i ons( VLS) , f r om 2021t o2023.

Hei scur r ent l y Pr es i dentoft heUni t edKi ngdom Lubr i cant sAs s oci at i on ( UKLA) , l eadi ngt hei rwor kt or epr es entt hel ubr i cant si ndus t r yi nt heUKandabr oad, act i vel yengagi ngwi t hot her t r adeas s oci at i onsandt heUKandEur opeanGover nment s onmat t er si mpact i ngt hel ubr i cant si ndus t r y.

Mi ke' sappoi nt mentcomesaf t erRaj atMoi t r aj oi nedt he bus i nes sasGl obalChi efMar ket i ngOfficer , andChr i sCl ar ks onbecameGl obal Techni calandPr ocur ementOfficerat t heendof2023.

Thes es eni or l evelengagement shavecr eat edanew l eader s hi pt eam wi t hdecadesofexper i ence l eadi ngmul t i nat i onall ubr i cant sbr ands .

Wi t hamot or s por t sl egacys panni ngoverfif t yyear s , Duckhamshass pons or edwi nner si nmot or cycl er aci ng, For mul a 1 , For mul a3, For mul aFor dandt hePor s cheCar r er aCup. Duckhams s pons or edJ acki eI ckxwont heF1Raceof Champi onsatBr andsHat chi n1 97 4, andi n1 975, J ames Huntwont heDut chGr andPr i xi naSur t ees .

I n1 981 , Ar i Vat anenbecamet heWor l dRal l yChampi on.

Duckhams ' i nvol vementwi t ht hePor s cheCar r er aGBCupbegani n2021 wi t hafir s tvi ct or ybyDuckhamsdr i verDanCammi s h, f ol l owedbyAdam Smal l ey' svi ct or yi n2023.

Duckhamsar e al s oORBRI CSuper bi ke2023champi onsi nThai l and, s ol i di f yi ngt hei rmot or s por t sl egacy.

Duckhamshasal onghi s t or ydat i ngbackt o1 899whenAl exanderDuckham fir s tes t abl i s hedhi sownoi lcompany.

Hi sent r epr eneur i al , pi oneer i ngs pi r i thasbeenatt hecompany' shear ts i ncet hen.

Duckhamswasr es pons i bl ef ort he devel opmentofr evol ut i onar ynew pr oces soi l st hatcont r ol l edt hebui l dupofcar bondepos i t si nt he1 920sand l aunchedt hefir s ts ynchr omes hgearoi li nt he1 930s .

I n 1 951 , Duckhamsi nt r oducedEur ope' sfir s tmul t i gr adeoi l , ani nnovat i onwhi cht r ans f or medl ubr i cat i ont echnol ogy f or ever .

Duckhamsdel i ver shi ghper f or manceengi neoi l sf or mul at edt okeepengi nesofal lagesmovi ng.

Thei rpas s engerand commer ci al vehi cl el ubr i cant sar eavai l abl ei nt went ys even count r i esacr os sEur ope, t heMi ddl eEas tandAs i a.

Tofindoutmor e, vi s i twww. duckhams . com.

Rel eas ef r om 4CMar ket i ng( 4CMar ket i ng)