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Pr i c eo fme d i c a ld e v i c e sma t t e r s mo r et ob u y e r st h a nl o n g t e r m ee c t i v e n e s s Pr i cei smor ei mpor t antt hanl ongt er m effect i venes swhenpur chas i ngmedi cal devi ces , findsr es ear chf r om Aal t oUni ver s i t y SchoolofBus i nes s , Er as musUni ver s i t y Rot t er dam andBat hUni ver s i t ySchoolof Management .

“ Whi l enotever ypur chas i ngdeci s i oni sa mat t erofl i f eanddeat h, l ooki ngatpr i cei n pr ocur ementdeci s i onshasahumancos tand i ndi r ecteconomi ceffect s , ”s aysKat i eKenny, anot hercoaut horandadoct or alr es ear cher atAal t oUni ver s i t y.

Ther es ear cher spr es ent edover1 , 300 pur chas i ngmanager s , medi calpr of es s i onal s , andgener almanager si nt heUKwi t ha hypot het i calchoi cebet weent wopacemaker s t obul kbuy: acheaperbas i cmodelanda mor eexpens i vemodel wi t h i nf ect i onr educi ngqual i t i es .

Ther es ear cher sal s ofindr i s ks har i ng agr eement si nfluencepur chas i ngdeci s i ons .

I nanot herhypot het i cals cenar i o, pur chas er s wer eoffer edt heoppor t uni t yt os har e pos t oper at i ont r eat mentcos t swi t ht he manuf act ur eroft hemor eexpens i ve pacemaker si fi nf ect i onss t i l loccur r ed.

Thi s mademedi calpr of es s i onal smor el i kel yt o choos et hemor eeffect i vedevi ce, but pur chas i ngmanager s ’ choi ceswer e unaffect ed.

I nt heexper i ment , par t i ci pant swer egi vena s cenar i oi nwhi cht heygai nedaper s onal bonusoncos ts avi ngsi ft hecheaperdevi ce waschos en.

I nt hi shypot het i cals i t uat i on, t he r es ear cher sfindpur chas i ngmanager schoos e t hecheaperopt i onwi t houtt hei ncr eas ed effect i venes s , whi l emedi calpr of es s i onal sdo not .

Ther es ear cher sar econcer nedbyt hi sfindi ng, asheal t hcar epr ocur ementi nEur opei s i ncr eas i ngl yt her es pons i bi l i t yofpur chas i ng manager s . “ Ther es ul t ss how i ti si mpor t antt oal i gn i nt er nali ncent i vesf orpur chas i ngmanager s andmedi calpr of es s i onal swi t ht hei ncent i ves ofs uppl i er si nawayt hatmakesever yone s t r i vet owar dsheal t hcar eeffect i venes s , ”s ays Kat r i Kauppi , Pr of es s oratAal t oUni ver s i t y SchoolofBus i nes sandacoaut horoft he s t udy.

“ Heal t hbenefit s , i ncl udi ngt hei reconomi c i mpor t ancei nt er msofl abouri nput sandt ax r evenues , s houl dbebet t erval ueds ot hey canbet akeni nt oaccounti npr ocur ement al ongs i des hor t t er m pr i ces avi ngs , ”s aysJ ur i Mat i nhei kki , acoaut hor , vi s i t i ngs chol arat Aal t oUni ver s i t y, andChi efSpeci al i s tt ot he Mi ni s t r yofFi nancei nFi nl and.

Thi sr es ear chwaspubl i s hedi nt he I nt er nat i onal J our nalofOper at i ons& Pr oduct i onManagement .

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