FROM THE EXPERTS MARKETING with JB Wu
Facebook advertising Save money, increase response
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A client is in a children’s clothing business. She has been using her Facebook page actively to promote the business, placing Facebook adverts regularly. During a conversation she complained that the response from Facebook ads has not met expectations. Knowing her business is positioned as high-end and boutique kids fashion wear I said, “You have to narrow down to a very specific audience set.” She was surprised to learn that apart from setting location, gender and age group, she can also include target criteria such as parents with a specific age group of children (e.g. 2–12 years old), with a specific income range or net wealth, and people showing interest in fashion/clothing who have a pattern of shopping online in specific categories. This knowledge opened up a whole new range of possibilities for the client to really zoom in on people that are likely to be her clients, and promote
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her products specifically to various occasions and subgroups of clientele. Targeting a tightly selected group of audience has made her consider seriously what message to send to her potential clients, which in turn gives her better returns for spending less to reach a similar amount of people.
A process that works We have a process that can translate your client profile to a specific set of target audience and create the right Facebook ad for you to attract new or repeat customers. If you need some help with your Facebook advertising, please give JB a call today on 0488 382 388.
Brijova Consultants Shop 6, 3-15 Dennis Road, Springwood 4127 P 0488 382 388
HEADACHES & MIGRAINES with Bertrand Doeuk
Award-winning headache & migraine results Congratulations Team! This month I wish to congratulate and thank my team at the Brisbane Headache and Migraine Clinic™ for supporting me and my vision, which culminated in being awarded the 2016 Lord Mayor Multicultural Young Business Person of the Year Award. The award was offered in recognition of our success and outstanding services in the treatment and management of headaches and migraines and was presented by Brisbane’s Lord Mayor Graham Quirk. I truly felt honoured when accepting the award. It’s an absolute privilege to be recognised for the hard work that has been accomplished in helping the community of Brisbane with those who suffer from chronic headaches and migraines. My team and I have successfully treated and managed simple to complex migraine cases. Cases
such as those with a 40-year history of migraines, who are on numerous amounts of migraine medications, have tried all other possible treatment from conservative to surgical intervention, have responded well to the treatment at the Brisbane Headache and Migraine Clinic™. The success of our treatment is due to the latest research and findings of migraine causes and treatment efficacy. The best part of the treatment is that it is drug-free, surgical-free, completely safe and non-invasive. With an expected 3 million migraine sufferers in Australia, my vision and our clinic’s goal is to help treat and solve one migraine sufferer at a time. For further information on an award-winning clinic with proven results contact the team at the Brisbane Headache and Migraine Clinic™.
The Brisbane Headache & Migraine Clinic • 47 Pinelands Road, Sunnybank Hills • Suite 4, 485 Boundary Street, Spring Hill P 1800HEADACHE (1800 43 23 22 43) www.1800headache.com.au
Retirement living with Chiou See Anderson
Five good friends
Elements Retirement Village will turn six years old in early September. Over this period of time, almost 100 residents have made the decision to call Elements home. For almost all of our residents, this move signifies both an exciting and a daunting part of their lives as they embrace a warm and friendly community whilst leaving behind neighbours they may have known for upwards of 50 years.
ne of the most fascinating privileges of owning and running a retirement village is the opportunity to witness the transformation of a client to that of a resident. Some people make the decision to move into a community swiftly whilst others consult their families and friends extensively before finally arriving at a decision. From experience, clients over the age of 75 years tend to seek more advice and support from their family network and future care needs often form a big part of the equation. I have further observed that a person’s social wellbeing, present and future, is often ignored. We all know how good friends can halve your problems and double your joy. According to an anthropologist from Oxford University, Dr Robin
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Dunbar, the size of our brain is a predictor of the number of friends we have in our social sphere. Dr Dunbar goes on to say that humans are capable of up to 150 friends, made up of five very close friends, 10 close friends, 35 closer acquaintances and 100 acquaintances. In further exploring the theory of having five very close friends, we should first identify what attributes make a good friend. Being caring, nonjudgmental, supportive, trustworthy and loyal are must-have characteristics whilst the ability to smile, laugh and cry with, and providing hugs, are important physical qualities. Lastly, probably the most important ingredient of all is to actually be there. To make time for your mates and be present. At Elements, I have seen so many new friendships made and as time goes on, they have
developed and bloomed into the nicest showcases of human kindness. Our residents enjoy many social activities and some even go on cruises or travel interstate and overseas in groups. I have also seen them support one another with meals and company when ailments besiege their friends. Recently, a group of lady residents started a daily afternoon walk in the adjoining Daisy Hill Forest and this group is getting larger and rowdier by the day. The flush on their cheeks and the wide smiles on their faces when they return to the village tell me that this activity has become more an exercise of the soul than of the body. Conversely, the men at Elements have taken to doing street laps as they observe
Elements Retirement Living @ Springwood • Phone (07) 3299 3775 • 224 Dennis Road, Springwood, Q 4127 • www.elementsliving.com.au • Facebook/ElementsRetirementLiving www.southcitybulletin.com.au | September 2016
and comment on the many interesting construction activities taking place in the village. Friends and friendships tend to wax and wane as we progress through different stages of our lives. When careers and parenthood take priority, it is not surprising to have only a couple of very close friends and more family members around you. In our third age, financial and career freedom allows us to indulge in the pleasure of simply “hanging out” and “being there”. Living in a village is living amongst friends, and this can only make you live longer, healthier and happier. Phone
07 3299 3775 • Next to Nature • Close to Brisbane CBD • Large Brand New Homes • Single storey, No stairs, No steps • Fibre Optics Network