2023 Annual Report

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202 ANNUAL REPORT South Carolina Small Business Development Centers 3

Who We Are

South Carolina Small Business Development Centers by region

South Carolina Small Business Development Centers by Region

Winthrop Region

Clemson Region

Clemson

Greenville

Spartanburg

Greenwood

USC

SC State Region

Orangeburg

Walterboro*

Lexington*

The South Carolina Small Business Development Centers (SC SBDC) advances the state’s economic development by providing entrepreneurs no-fee consulting services, affordable training programs and access to an array of valuable resources. The SC SBDC operates as a cohesive network, offering clients at every stage of the business life cycle (from pre-venture and early-stage to established and mature) confidential access to the combined wisdom of more than 50 professionals located in 20 centers throughout the state’s 46 counties.This collaborative approach establishes the SC SBDC as the preeminent provider of essential consulting services including business and strategic plan development, cash flow management, access to capital, loan packaging, diversification strategies, marketing/promotion and succession planning, to name a few. Underpinning these core competencies, the SC SBDC operates specialty programs fostering exporting, technology commercialization, government contracting, manufacturing, veterans’ business assistance, cybersecurity and minority outreach.

Thank you to our host universities.

Myrtle Beach Rock Hill
Union*
Florence
Georgetown*
North Charleston
Head
Region Aiken Beaufort Charleston
Columbia Hilton
Newberry Sumter
Satellite Center Oconee Pickens Greenville Spartanburg Cherokee York Chester Union Anderson Laurens Lancaster Abbeville Greenwood McCormick Newberry Marlboro Dillon Horry Marion Darlington Kershaw Lee Saluda Lexington Richland Aiken Barnwell Calhoun Sumter Florence Clarendon Orangeburg Allendale Bamberg Berkeley Charleston Dorchester Colleton Hampton Jasper Beaufort Williamsburg Georgetown
*Part-time

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2

Michele Abraham

State Director, SC SBDC

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Harry M. Lightsey III

Secretary, SC Commerce

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Economic Impact & Advisory Board

News & Network Updates

8 SC SBDC Annual Awards & New Initiatives Client Success Stories

contents:

Message from SC SBDC State Director Michele Abraham

In the dynamic realm of South Carolina's small business community, 2023 was a chapter that exceeded expectations, embraced challenges, and celebrated triumphs. As we embark on our 45th year, I am mindful of a quote by author Robert Collier: "Success is the sum of small efforts, repeated day in and day out." Indeed, there is no shortcut to success; it necessitates us to act daily, persevere and be consistent in our efforts. The SC SBDC demonstrated this commitment throughout 2023 by empowering entrepreneurs, fostering community-based businesses, serving all clients equitably and enriching our state's economy.

In 2023, the SC SBDC network had the privilege of assisting 4,523 individuals, fostering the creation/retention of 2,355 jobs, nurturing the birth of 203 new businesses, securing $10.9 million in government contracts, facilitating our clients' access to $89.9 million in financing, and boosting client sales by $50.3 million. These figures vividly illustrate our unwavering fidelity to making a profound impact in the lives of those we serve and the pivotal role our consultants play in fueling the American dream.

Our 2023 Annual Report highlights some key initiatives we implemented this past year and showcases the determination, resilience and achievements of our clients.

As we look toward the future, I find inspiration in the words of writer/statesman Johann von Goethe: "The greatest thing in this world is not so much where we stand as in what direction we are moving." As the SC SBDC continues to evolve and adapt to the ever-changing landscape of small business, I am grateful and proud that every person in our network is inspired daily to work toward our vision by empowering the dreamers and doers who are resolutely striving to build a better tomorrow for their families, communities and every South Carolinian.

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Message from SC Dept. of Commerce Harry M. Lightsey III

When the South Carolina Department of Commerce ushered in its new “Launch to Legacy” brand and tagline this year, the agency set out to resonate with businesses of all sizes.

Whether a roster contains 10,000 employees or 10, company leadership wants to establish a generational legacy. S.C. Commerce intends to remain a trusted partner to businesses of all sizes, offering support throughout the entire life cycle.

Small businesses make up 99.4% of all South Carolina companies, employing 839,283 South Carolinians. They are proven leaders, driving innovation and embracing change to empower customers with the resources and tools needed to adapt to evolving markets.

South Carolina’s small businesses contribute to the state’s designation as a trade leader helping to feed the global supply chain. Export sales in 2023 totaled $37.3 billion, defying a 2.2% national decrease in U.S. exports over the same period. Moreover, South Carolina’s 2023 total export sales figures increased 18% from 2022.

By supporting small businesses, the SC SBDC network bolsters South Carolina’s legacy as a leading enterprise destination, prompting global and domestic recognition. The result is a more resilient and diverse economy with a reputation for encouraging entrepreneurship, promoting innovation and building sustainable revenue streams.

We applaud the SC SBDC for its efforts to foster a robust small business economy and look forward to many years of a successful partnership.

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2023 economic impact

ADVISORY BOARD

Gary Breit, Board Chair, Principal, Breit Ideas, LLC

JoLee Gudmundson, Vice-Chair, Owner, Gudmundson Consulting

R. Cal Bruner Jr., Realtor, Century 21 The Moore Group

Mike Forrester, VP, Economic Development, Spartanburg Community College

Courtney T.R. Furman, President, Furman Architects

Rachelle Jamerson-Holmes, Owner, Thee Matriarch Bed and Breakfast

Frank Knapp, President & CEO, SC Small Business Chamber

Douglas Lineberry, Partner, Burr & Forman, LLC

Neil Rashley, Senior Vice President & Counsel, SC Bankers Association

Ray Reich, Downtown Development Manager, City of Florence

Jim Rohrer, Vice President, TD Bank

April Simpkins, President, HRS&S Consulting LLC

Chantal Fryer, Director of Business Services, SC Department of Commerce

Gregg White, Honorary Member, SC District Director, Small Business Administration

Thank you to our Sponsors

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FOUR SC SBDC CLIENTS WIN STATE SBA AWARDS

Four SC SBDC clients were recognized in 2023 by the U.S. Small Business Administration-South Carolina District Office (SBA) for outstanding achievement in special categories significant to the small business community. The awards were presented by South Carolina SBA District Director Gregg White in a ceremony honoring National Small Business Week held May 5th in Columbia at the Medallion Conference Center.

The SBA named Tremaine Moore of Naturally Geechee the South Carolina Female Small Business Person of the Year, Marvin Ross of Peculiar Pig Farm South Carolina Minority Small Business Person of the Year and Michael O’Shaughnessy Williams of Calavera Tool Works South Carolina Rural Small Business Owner of the Year. Joseph Wilson Jr. of Toll Solutions was named the SBA’s National Exporter of the Year.

The Greenville Area SBDC led by Area Manager and Business Consultant Earl Gregorich was honored as the state’s SBDC Center of Excellence and Innovation.

Marie & Michael O’Shaughnessy Williams Calavera Tool Works

"The development and growth of small businesses in South Carolina are essential to the state's overall economy," said SC SBDC State Director Michele Abraham. "The SC SBDC is honored to be supporting companies like Naturally Geechee, Toll Solutions, Peculiar Pig Farm and Calavera Tool Works to help them succeed. These clients are living proof that innovativeness, dedication and perseverance are conduits to success. The SC SBDC couldn’t be prouder of these four clients and is honored to be a part of their stories.”

A MEETING OF GREAT MINDS

On March 1st, the SC SBDC network participated in half-day meetings with SC MEP and SC DOC–each showcasing its essential services, collaborating and exploring ways to leverage each organization's capabilities to pave the way for stronger inter-agency cooperation.

The teams answered questions, explored fresh ideas, and discussed strategies for achieving shared objectives. It was a day marked by constructive and friendly conversations, setting the stage for heightened cooperation and joint endeavors aimed at achieving common goals.

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Joseph Wilson, Toll Solutions (middle) Trevor King (left), Beth Smith (right)

2023

In June, SC SBDC staff from across the state convened in Columbia at the Cambria Hotel for the SC SBDC Annual Meeting. The two-day event featured training sessions, workshops and panels to educate and inspire attendees and, ultimately, enhance the delivery of SC SBDC services to clients.

The highlight of the meeting was the dinner and awards ceremony in which State Director, Michele Abraham recognized the achievements of select staff and thanked meeting attendees for contributing to a productive and successful year.

2023 SC SBDC AWARD WINNERS

John Gethers joined the SC SBDC as a business consultant at the height of the COVID-19 pandemic and hit the ground running. Despite being new to the network, Gethers applied his finance/banking experience to help clients obtain almost $5.5 million in federal, state and local funding they desperately needed. Due to his stellar performance, Gethers has risen rapidly within the SC SBDC. He was promoted to SC State Region Director in October 2022 and is now a vital member of the statewide leadership team, helping guide the SC SBDC’s strategic direction.

Each year, the ASBDC recognizes forty SBDC employees from SBDCs nationwide who have demonstrated innovation, leadership, and commitment to the organization’s mission. These talented young professionals have made significant contributions to both their state SBDC and the small business community. Eligible candidates must be under the age of 40 and nominated by their respective networks. The SC SBDC congratulates Brent Hoover and Sonya Belk for being added to this distinguished list.

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STATEWIDE MEETING
SC SBDC ANNUAL
2023 SC SBDC State Star John Gethers SC State Region Director ASBDC '40 Under 40' Winner Sonya Belk SC SBDC Financial Manager ASBDC '40 Under 40' Winner Brent Hoover Aiken Area Business Consultant
Rock
Columbia
John Blomberg Rising Star Award
Hill Area Manager Jim
Johnson
Outstanding Supporter Award
Area Business Consultant
USC
Kostas Ioannidis
Individual Achievement Award Greenville Area Business Consultant Paul
Featheringill
Leadership Award
Region Director

THE SC SBDC EARNS NATIONAL ACCREDITATION

In 2023, the SC SBDC received reaccreditation without conditions from the Association of America's SBDCs (ASBDC)—the highest standard awarded.

"Accreditation without conditions is a stellar result and testament to our entire team for their unwavering focus and commitment to continuous improvement and performance excellence," said SC SBDC State Director Michele Abraham. "Accreditation helps us ensure that the public investment we are entrusted with from our federal, state, and local partners continues to add value, create meaningful impact and generate strong returns for South Carolina's economy."

The accreditation process is based on the Malcolm Baldrige Quality Program developed by the National Institute of Standards and Technology (NIST) to ensure SBDCs operate efficiently and effectively.

America's SBDC Accreditation is mandated by the Small Business Act— the authorizing language for the national SBDC program. Each state SBDC program is required to achieve successful accreditation every five years to secure continued federal funding.

STATE SMALL BUSINESS CREDIT INITIATIVE (SSBCI)

The State Small Business Credit Initiative (SSBCI), administered by the U.S. Department of Treasury, aims to help eligible businesses develop key competencies that equip them to access capital, create jobs, grow, thrive and become sustainable. The SC SBDC, selected by the South Carolina Jobs-Economic Development Authority (JEDA), is the official SSBCI provider of business consulting and training services for eligible S.C. businesses to help them achieve these goals.

The SSBCI program has two components:

Funding Program: Provides capital to support small business loans.

Technical Assistance Program: The SC SBDC leads the delivery of financial, accounting, and legal advisory services, underscoring our commitment to serving all clients equitably.

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Basic Legal Assistance Bilingual Assistance

RESILIENCE & RESURGENCE TOUR

The SC SBDC, in partnership with the University of South Carolina Darla Moore School of Business, contracted with USC Economist Dr. Joey Von Nessen to conduct a Small Business Needs Assessment Survey of its clients and those of partner organizations to identify the current and emerging challenges faced by South Carolina businesses in the aftermath of the COVID-19 pandemic. Of the 853 survey responses received, most businesses expressed concerns about the long-term impact of shutdowns and loss of clients, supply chain disruptions, difficulties hiring and retaining employees, inflation and other factors hurting their revenues and ability to stay afloat.

“The survey results provided us with actionable data to

Dr. Joey Von Nessen (left), and U.S. Rep. Ralph Norman (right)

determine effective strategies for assisting small businesses throughout our state,” said SC SBDC State Director Michele Abraham.

To publicize the results of the study and provide small business owners a platform for giving feedback, the SC SBDC conducted its Resilience & Resurgence Tour: COVID’s 2nd Wave of Business Challenges, which kicked off at Winthrop University in Rock Hill on February 23rd with U.S. Congressman Ralph Norman, followed by four additional events held during March and April in Greenville, Florence, Charleston and Columbia. The inperson event included a small business panel, a presentation of the survey results from Dr. Joey Von Nessen and an audience Q&A session during which attendees could provide feedback on what assistance they needed to improve their resiliency and expedite their resurgence.

MARCO RIOS RECEIVES ‘MOST INFLUENTIAL PERSON’ AWARD

The Upstate's vibrant Latino community gathered on September 15, 2023, to honor outstanding individuals at the Latinos of the Upstate Awards Gala hosted by inSouth Magazine. SC SBDC Business Consultant Marco A. Ríos was one of the distinguished honorees, receiving the prestigious 'Most Influential Person' award.

team. It highlights our mutual dedication to bridging language and cultural

"This award is an immense honor that I proudly share with the SC SBDC gaps and empowering the Hispanic community in their entrepreneurial endeavors," Rios said.

Rios, born in Puebla, Mexico, moved to South Carolina in 2021 and, since early 2022, has been helping the SC SBDC expand its outreach to Hispanic entrepreneurs looking to start, grow or sustain a small business in South Carolina. As an entrepreneur, Rios knows firsthand that launching a business can be challenging, especially if English is your second language.

"The SC SBDC and the SC Hispanic Chamber of Commerce (SCHCC)

have partnered for over two years to expand bilingual outreach and services to Hispanic small businesses. Marco has been a key contributor

to our progress in this community, and his achievements underpin the SC SBDC's mission, vision and commitment to serving all clients equitably," said SC SBDC State Director Michele Abraham.

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Alphagraphics of beaufort

Team wilson: duplicating success

With 33 years of marriage under their belt, Barry and Rita Wilson were already a well-established, steadfast team. Then, in 2019, they decided to establish an Alphagraphics franchise in Beaufort County, thus becoming partners in business

and life. Fortunately, the owners of an existing commercial printing business in downtown Beaufort, Murr Printing, were ready to retire and sell, so Barry and Rita moved quickly to negotiate a purchase agreement.

“Working together is a new dynamic for us,” said Rita. The Wilsons were relieved to find their diverse educational and professional backgrounds complement each other nicely; Barry tackles finances, operations and strategy, whereas Rita handles sales, human resources, and community relations.

Results:

> New Business Started

> Financing Obtained: $1.5 million

> Annual Sales Increase: 17%

> Jobs Created: 5 full-time; 3 part-time

> Jobs Retained: 8 full-time; 3 part-time

However, to reach their full potential, team Wilson needed one more member: Beaufort Area Manager and Business Consultant Martin Goodman. “Martin helped us prepare an air-tight business plan, navigate the loan process, and ultimately secure a $645,000 SBA loan from Wells Fargo,” said Rita. With the needed funding secured, the Wilsons were elated when they sealed the deal to buy out the Murrs in April 2020—just as the pandemic began exacting its toll.

“The initial lockdowns halted business almost completely,” said Barry. “Within a month, sales were down 75%, and our working capital was wiped out.” To keep the lights on, the Wilsons applied for a PPP loan with a large national bank that denied the couple’s request for the necessary amount based on the SBA’s qualification criteria. Recognizing the need for expert guidance, the Wilsons again turned to Goodman. “Martin suggested that we may have better luck approaching a smaller, local bank,” Rita said, “and he was right.” Within two weeks, First Federal Bank awarded the Wilsons an $80,000 PPP loan. Thirteen months later, in a second round PPP loan, the Wilsons received an additional $84,000 from Palmetto State Bank.

The couple credits Goodman and the SC SBDC for helping them endure the economic and personal hardships inflicted by the pandemic and become more resilient. “It took us until 2022 to return to our pre-pandemic revenue figures,” said Barry, “but as of mid-2023, our Alphagraphics franchise is posting sales nearly 25 percent higher than anything reported by the previous owners. We could end 2023 up about 35% above the previous owner’s highest ever revenue year.”

Services Provided:

> Business Plan Development

> Loan Application Preparation

> Budgeting

> Disaster Recovery

To maintain their momentum, the Wilsons consult frequently with Goodman on issues such as budgeting, obtaining loans to purchase or upgrade equipment and hitting benchmarks set in their annual strategy planning with Goodman. In fact, at the 2023 national conference of Alphagraphics franchise owners, the Wilson’s received the Community Impact Award and were inducted into the Silver Circle for achieving benchmark annual sales. The Wilsons were also awarded the CIVITAS Award for Business Excellence by the Beaufort Regional Chamber of Commerce.

Martin helped us prepare an air-tight business plan, navigate the loan process and secure a $645,000 SBA loan from Wells Fargo.

Beaufort Area SBDC Client - alphagraphics.com 8

krj consulting

Columbia Area SBDC Client, Economically Disadvantaged Woman-Owned

Her Gps for government contracting

Karen R. Jenkins, a distinguished alumna of USC with an impressive background in banking, faced a defining moment when she was unexpectedly laid off from her vice president position at a mortgage company after 11 years of dedicated service. This predicament left her grappling with the ubiquitous question: “What do I do now?”

Motivated by an unwavering determination to regain control of her professional journey,

Jenkins embarked on the challenging path towards establishing her own mortgage company. Unfortunately, in 2008, when her business was gaining traction, the financial crisis hit, prompting her to reassess her direction. In the wake of this economic upheaval, Jenkins exhibited remarkable resilience by shifting her focus to becoming a service provider, offering consultation on complex mortgage issues and serving families facing foreclosure.

Results:

> Financing Obtained: $650,000

> 2023 Annual Sales Increase: 13%

> Total Contracts Awarded: 21

> Value of Contracts: > $10 million

> Jobs Created: 23 full-time; 1 part-time

However, the challenges of being a “solopreneur,” a term Jenkins uses to define herself, quickly surfaced. So, in 2012, based on a friend’s recommendation, Jenkins contacted the SC SBDC. “That’s when I met Procurement Specialist Scott Bellows, initiating an enduring business partnership,” said Jenkins.

In their first meeting, Jenkins and Bellows had a marathon brainstorming session that resulted in a plan for Jenkins to

leverage her vast banking experience to offer consulting and coaching services. Recognizing Jenkins’ potential to expand her client base exponentially through government contracting, Bellows was crucial in helping her navigate the rigorous application process and obtain the SBA 8(a) certification.

Jenkins acknowledges Bellows’ contribution to her business: “Scott has been an invaluable resource. He was my GPS for securing government contracts, guiding me from point A to point B.” Since obtaining the 8(a) certification,

KRJ Consulting has secured over $10 million in 21 contracts from agencies such as the U.S. Department of Transportation, the Federal Labor Relations Authority and the Departments of the Army and Air Force.

In 2023, Bellows was a catalyst in helping Jenkins secure a $650,000 Line of Credit, a crucial financial resource that will fuel the expansion and growth of her business. At present, Jenkins is cultivating a robust and skilled leadership team so that she can devote more time to community engagement and strategic business development.

Karen’s remarkable networking skills have propelled KRJ Consulting into areas often inaccessible to others,” said Bellows, reflecting on his client’s journey. Jenkins has a similar thought as she looks to the future: “I am certain the SC SBDC and my consultant, Scott Bellows, will always be in the picture.”

Services Provided:

> Business Plan Development

> Strategic Planning

> 8(a) Certification

> Financial Management

The SC SBDC is such a hidden gem and a great resource for small businesses. When I meet a small business owner in the community, I tell them, ‘You need to contact the SC SBDC.

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[krjconsulting.com]

scoops ‘n cups

A cup of ambition, a scoop of success

Filipino-born Eljielyn Kohler arrived in the United States as an exchange teacher in 2010. However, her deep-seated entrepreneurial spirit— inherited

from a family of business owners—with a desire to spend more time with her children eclipsed her teaching aspirations. Instead, she decided on a different path: pursuing her dream of owning a business.

Recognizing she needed a guide to accompany her on this journey, Kohler contacted the Greenwood Area SBDC in April 2021, where she met Business Consultant Ben Calhoun. Over the following year, Calhoun helped Kohler develop a business plan, analyze business valuation reports, prepare financial projections, and investigate opportunities ranging from opening an event venue to buying a UPS Store franchise.

Results:

> New Business Started

> Financing Obtained: $22,000

> 2023 Annual Sales: $85,000

> Jobs Created: 6 full-time

> Jobs Retained: 2 full-time

When those options didn’t materialize, Kohler took time to regroup. In Mid-2022, she returned to the Greenwood Area SBDC excited about a new prospect: opening a family-friendly café featuring a wide selection of premium ice cream dishes, other delicious novelties and a selection of Filipino-inspired fare. She would call her establishment Scoops ‘N Cups Café.

When Calhoun’s market analysis confirmed that Greenwood would be hospitable for Scoops ‘N Cups, Kohler found a budget-friendly

1,100-square-foot space offering an almost priceless advantage: high visibility. Perched in a central Greenwood outlet, the site would provide public exposure and a consistent flow of foot traffic. Calhoun walked his client through each step of the business startup process: conducting feasibility studies, completing lender assessments, refining her business plan and honing financial projections.

In May that year, Kohler received a $22,000 loan from Navitas Bank. One month later, she officially became a business owner, fulfilling her lifelong dream. With its distinctive menu of sweet and savory delights and its convivial atmosphere, Scoops ‘N Cups quickly gained popularity. Today, it serves up to 70 customers daily and is a preferred venue for group events.

Kohler is setting her sights on new horizons. With Matt Dean’s guidance, Calhoun’s trusted successor, she is planning to expand her line of homemade products. Her ambitions include seeing local grocery stores stock her privatelabel ice cream and exploring the feasibility of franchising the Scoops’ N Cups concept.

Kohler’s journey has been marked by continuous learning and collaboration. She participated in a Clemson Extension food handling program, certifying her to become a wholesaler of her homemade ice cream now offered in two

Services Provided:

> Business Startup Assistance

> Business Plan Preparation

> Feasibility Studies

> Financial Projections

> Marketing Assistance

local grocery stores. As a participant in the Business College Connection Program, a partnership between Greenwood SBDC and Lander’s business students, she leverages social media marketing to boost her business.

To increase her knowledge and build relationships for future business growth, Kohler is taking culinary classes at Greenville Technical College.

Ben Calhoun and Matt Dean are very, very helpful.They point me in the right direction because sometimes I don’t know. When I feel like I have reached my limitations, they push me past them. I can’t chug along without that support.

Greenwood Area SBDC Client, Minority & Woman-Owned - scoopsncups.com 10

stella’s homemade ice cream

Myrtle Beach Area SBDC Client, Woman-Owned Business - stellas-icecream.com

the sweet taste of success

Craving adventure, 22-year-old Haley King contacted the Myrtle Beach Area SBDC in December 2017 to see if her idea to purchase Royal Scoop Ice Cream, a beloved shop in Garden City, was feasible.

In her initial meeting with Business Consultant Bernita Platt, King wanted a

reality check: was it possible? If achievable, she’d take the next step: crafting a business plan

showcasing her relevant work experience and aptitude. “I knew how to operate an ice cream shop,” King explained, “but I lacked the knowledge to launch and manage one.”

Results:

> New Business Started

> Capital Investment: $454,200

> Annual Sales Increase: 30%

> Jobs Retained: 25 part-time

> Jobs Created: 3 full-time; 75 part-time

Platt diligently assisted King, suggesting resources and offering insight on making King’s plan more appealing to lenders, such as including a business valuation, financial statements, revenue projections and a market analysis. “Bernita’s insights were invaluable, filling my knowledge gaps and increasing my understanding,” said King. With Platt’s help, in March 2019 King secured the $260,000 she needed to acquire Royal Scoop and its coveted boardwalk location. King held the grand opening that same month, with the community rallying behind her and supporting the business.

The success of Royal Scoop emboldened King to pursue acquiring Stella’s Homemade Ice Cream, a beloved parlor situated on the bustling Myrtle Beach Grand Strand. Platt encouraged King to apply for CARES Act funding and helped her do so. The result: King received a $9,200 PPP loan providing her the means to close the deal—and retain 23 workers.

In 2022, King opened Stella’s, her first independently operated business. Amid chaotic construction, she used the opportunity to craft new ice cream flavors, introduce vegan and keto options, and develop a marketing plan for the

new store—all with Platt’s guidance. Owning two businesses is very demanding,” said King. “But I love inventing new flavors, working with family members, and interacting with customers. It makes it all worthwhile and is my daily inspiration.”

Within three months, customers craved Stella’s 140 flavors of homemade ice cream, freshly made funnel cones, and ice cream cakes. Despite its spacious 4,000 square foot facility, lines consistently stretch out the door, especially in the summer.

In 2023, King opened a second location of Stella’s in Conway. Guided again by

Services Provided:

> Business Expansion

> Loan Application Preparation

> Business Plan Development

> Financial Projections

> Market Research

Platt’s advice, King personally invested $185,000 into this expansion, hired 25 employees, and crystallized her longterm strategy. “I’m always thinking about ‘what’s next.’ So, my next endeavor is to franchise Stella’s by 2028,” said King. King’s aspirations were proved realistic with a remarkable 30% increase in sales in 2023. King’s relationship with Platt has been transformative. “Ms. Bernita made opening a business so much easier than it otherwise would have been,” King said. Platt’s expert guidance will continue to pave the way for the sweet success of Stella’s Homemade Ice Cream.

Ms. Bernita made opening a business so much simpler than it would have been. She made it super easy and was without a doubt one of our best resources for getting us where we are today.

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peculiar pig farm, llc

high on the hog

Marvin Ross is not your average entrepreneur; as indicated by the business name, Peculiar Pig Farm, he works in a unique industry, supplying butcher shops and restaurants with whole hogs.

Ross’s story unfolds against the backdrop of his grandfather’s farm, a place teeming with a menagerie of animals and a rich harvest of corn, soybeans, cotton, and vegetables.

Growing up amidst this bounty instilled in him a profound appreciation for agriculture. In 2017, continuing his family legacy, he established Peculiar Pig Farm, specializing in hog farming, but he also raises cows, ducks, chickens, and goats.

Results:

> New Business Started

> Capital Investment: $515,000

> 2023 Annual Sales Increase: 100%

> Annual Sales Increase Since 2020: 363%

> Jobs Created: 5 full-time; 3 part-time

In 2020, while other businesses struggled amid the pandemic, Ross’s enterprise flourished as direct-to-consumer demand surged. A year later, with people returning to grocery stores, Ross adapted by adding more butcher shops to his customer base. During this period, the catering arm of his business, Peculiar Pig Eats, also emerged. Guided by referrals, Ross contacted the SC SBDC in 2022 for assistance with securing a USDA Value-Added Producer Grant (VAPG). The arduous SAM registration process proved challenging, but with the support of SC SBDC consultants Brian Wheat and Jim Johnson, Ross gained actionable insights.

Guided by Wheat and Johnson, Ross secured $265,000 in grant money—$250,000 from the VAPG grant in October 2022 and an additional $15,000 in July 2023 through the SC Department of Agriculture’s ACRE grant competition. Empowered by this financial boost, Peculiar Pig Farm expanded its footprint beyond Charleston, venturing into Nashville, Charlotte, Greenville and St. Augustine. Ross envisions further growth, aiming to extend operations to Atlanta and secure shelf space in grocery stores.

Managing the care of 120 hogs requires many hands, so Ross is fortunate to have six family members assisting him with every aspect of the operation, including Peculiar Pig Eats, which has grown significantly in the past year by offering the “whole hog” experience for events ranging from 30 to 500 people. Ross hopes that with Johnson’s support, he can continue this growth spurt.

Services Provided: > Budgeting > Loan Application Processing > Business Expansion > Marketing Plan > Financial Projections

Looking ahead 2-4 years, Ross aims to steamline his operation by doing his own processing. Passionate about eco-friendly and sustainable farming, Ross hopes to one day incorporate solar power and biofuels into his practices. As his business expands, Ross plans to hire an additional 20-30 employees. “Marvin has a lot of great ideas,” said Johnson, “and my objective is to help him approach them systemically, increasing the chances of him achieving his goals.”

Ross’s collaboration with the SC SBDC has yielded more than grants; it has helped him pursue marketing opportunities, diversify his business, and lay the foundation for a lasting legacy. As a steadfast guide, Johnson, assists Ross in implementing inventive ideas and safeguarding the authenticity of Peculiar Pig Farm as a genuine farm-to-table entity that actively champions local farmers and communities.

I’ve been impressed by Jim and his commitment to my success. Any time I have a question, I just send an email. He always answers. I’m glad to have him in my corner.

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& Columbia Area SBDC Client, Minority-Owned Business
Orangeburg
[peculiarpigfarm.com]

Integrarte dance center

Spartanburg Area SBDC Client, Minority-Owned Business - integrarteusa.com

A business in motion

After years working with renowned companies mesmerizing international audiences and gracing the stage as featured performers with the Boston

Ballet, lifelong dancers and deep-rooted Boston residents Carlos Molina and Erica Cornejo wanted to expand their repertoire. In 2016, the curtain rose with them cast in

The studio swiftly became a cornerstone of the Boston dance community by offering classes for students at every skill level, including pre-professional ballet instruction. Unfortunately, in 2020, the pandemic took its toll:

Results:

> New Business Started

> Commercial Loan Obtained: $662,000

> Total Capital Infusion: $1.13 million

> Jobs Created: 2 full-time

business expenses and the cost of living soared, jeopardizing the future of their beloved studio in Boston.

“Erica and I agreed that moving to a more affordable city was the best option,” Molina recounted. “We started searching for places, and in the end, we essentially closed our eyes and pointed to a spot on the map.”

That serendipitous spot was Spartanburg, South Carolina. The couple was “pleased to learn that it is one of the fastest-growing cities in the country.” They look forward to “growing with the city and the community” and bringing their cherished studio and passion for dance to their new home. Realizing they would need financial assistance to replicate the success of their former business in a new location, Molina and Cornejo contacted the SBA in early 2022, which, in turn, referred them to the Spartanburg Area SBDC and business consultant Katrina Meeks.

“In our meeting with Katrina, we explained our desire to open a new studio,” said Cornejo. “To do this, we needed to purchase and renovate a building to create a beautiful and inspiring space for our dancers. We needed a way to find and finance the perfect location.” different roles: co-founders of Integrarte [pronounced:in-ti-grahr-tey] Dance Art Movement Studio, aptly described as “a place where people can enrich their lives through the Arts.”

Meeks became their choreographer, skillfully guiding Molina and Cornejo through the loan application steps. “Katrina went over our loan documents and helped us prepare detailed financial projections,” said Molina. Thanks to her artful direction and encouragement, Integrarte secured a commercial loan totaling $662,000. Now that they had the needed funding, Meeks then helped her clients find the perfect site for Spartanburg’s future dance and movement center.

Services Provided:

> Loan Application Preparation

> Financial Projections

> Market Research

> Facility Expansion

In July 2023, Cornejo and Molina unveiled their spacious facility, which features two studios, numerous amenities and, with the couple serving as principal instructors, virtual and onsite classes for students ranging in age from “13 to 100.” Continually seeking ways to be supportive, Meeks recently helped her clients obtain a $10,000 grant from Power Up Spartanburg, an initiative led by OneSpartanburg Inc. to grow local small businesses. She is also conducting market research to provide Cornejo and Molina with the information they need to raise awareness, find qualified instructors, tailor class offerings, and boost enrollment—essential components for Integrarte’s destiny as a vibrant dance haven.

Katrina was wonderful helping us with the financial projections for our business. We want to thank the SBDC for the support, assistance, and warm welcome.

13

the dripbar

a feel-good business

Johnny and Melissa Emmerson are fearless, enthusiastic adventurers. They boldly decided to immigrate from Canada to California several years ago. Then, in 2022, they embarked on another audacious journey, traveling cross country to South Carolina, which they now call home. Galvanized by their grit and pioneering spirit, the couple began their next gutsy venture: opening their own business.

The Emmersons knew they wanted to invest in a franchise. So, when they learned about The DRIPBaR, an IV Vitamin Therapy Clinic with almost 100 locations nationwide, they knew they had found a dynamic option consistent with their health-conscious lifestyles and passion for innovative approaches to wellness. With only one DRIPBaR location in South Carolina, the Emmersons were eager to establish a clinic in Greenville.

Results:

> New Business Started

> Financial Investment: $400,000

> 2023 Sales (Aug-Dec): $84,000

> Jobs Created: 2 full-time; 8 part-time

Johnny’s background in managing units of his family’s business provided him with the necessary expertise to run a franchise. However, he knew he needed assistance to launch it successfully. “I’ve always been into general management, but I was never responsible for building,” he said. Fortunately, while opening accounts at his local TD Bank, an employee referred him to the Clemson SBDC, where he met Business Consultant Ben Calhoun.

“Ben was fantastically helpful,” said Johnny. “I was planning on writing a 12-page business plan; he helped me write one that was much more thorough.” Calhoun guided the Emmersons through every phase of the startup process: crafting a robust business plan, preparing a loan request in the event of needing outside capital, devising strategies, and connecting with potential investors.

“Ben had some excellent tools and resources,” Johnny remarked, “he was able to simulate changes in our five-year plan—such as number of employees and labor costs—and show me the results live.” Calhoun’s most invaluable resource was his demographic research library, which enhanced Johnny’s knowledge and enabled him to fortify their business plan. “Ben created a spreadsheet that identified the best areas to establish our clinics,” Johnny said. Based on this research, Calhoun determined Greenville was ideal for the first DRIPBaR clinic.

Brimming with ambition, Johnny was keen to establish a network of The DRIPBaR clinics throughout the state. “Recognizing the wisdom in ‘slow and steady wins the race,’ Ben advised me to start with one store, prove the concept, and then scale up from there,” said Johnny. “I thought that was excellent advice.”

Since opening in August 2023, The DRIPBaR Greenville has been thriving. “As I get more data, I will update our five-year plan based on actuals,” said Johnny, who will continue collaborating with Calhoun and systematically working to achieve Johnny’s vision: a statewide network of The DRIPBaR clinics.

Services Provided:

> Business Plan Development

> Loan Application Preparation

> Market Research & Strategy

> Access to Resources

Ben Calhoun was able to access resources that supported my gut instinct and add to the credibility of my five-year business plan.

Clemson Area SBDC Client - thedripbar.com 14

LLe construction group

Columbia Area SBDC Client, Minority & Woman-Owned - lleconstructiongroup.com

her toolbox of success

In 2011, Lasenta Lewis-Ellis faced a pivotal challenge when she lost her near$100,000-per-year job as a construction manager, leaving her to help her spouse support a family of eight on her mere $270 weekly unemployment benefit. Despite her advanced education, her job search was unsuccessful.

After graduating from Midlands Technical College, then attending classes and working

at USC in the Design & Engineering department, Lasenta discovered a passion for building and renovating spaces. This newfound interest and her background in architectural engineering technology sparked her ambition to start a construction business. Unable to find employment, in 2011 she cashed out her 401K account and invested $1,500 to launch LLE Construction Group.

Results:

> New Business Started

> Financing Obtained: $355,000

> 2023 Annual Sales: $1.1 million

> Annual Increase: $500,000

> Jobs Retained: 4 full-time

As a woman and minority in the construction industry, Lasenta knew she needed support to break through the industry’s glass ceiling. She found two champions at the Columbia Area SBDC, where her longtime friends, Scott Bellows and Allen Brown, were consultants. Bellows and Brown staunchly advocated for Lasenta to realize her ambition to be “bigger, better, greater.” Their guidance helped her succeed in several areas, including financing/capitalization, government contracting, and effective business management.

The result: LLE Construction Group grossed $385,000 in 2011, over $700,000 in 2012 and an impressive $1.1 million in 2013. Moreover, the team wholly responsible for helping drive these results were family members, with Lasenta’s son and future successor, David, serving as lead project manager.

Encouraged by Lasenta’s success, other business owners contacted her for advice, guidance, and local resources. This sparked an idea, and wasting no time, Lasenta established LLE Consulting, a division of LLE Construction Group, to provide strategic business development, consulting, and training services to small, woman and minorityowned businesses.

In 2023, Lasenta returned to the SC SBDC. This time, USC Region Director Paul Featheringill assisted her. With his guidance, Lasenta developed a robust strategic plan and secured $355,000 from the South Carolina Community Loan Fund to underwrite a loan to renovate one of her commercial properties needing additional capital. This new endeavor laid the foundation for groundbreaking projects such as “The PAD,” a Business, Entrepreneurship, and Contractor (BEC) Support Center that will enable and empower small businesses through advocacy, outreach, and education.

Services Provided:

> Business Startup Assistance

> Loan Application Prep

> Pivot Plan

> Industry Analysis

> Procurement Guidance

Grateful for her good fortune, Lasenta is directing her boundless energy to develop affordable housing in one of the poorest counties in the state and the underserved community in Columbia, where she grew up. Inspired to share her success with others, Lasenta is a community steward, leading initiatives to uplift her neighborhood and transform it into a bustling, charming hub that attracts families and businesses. Currently, Lasenta is busy purchasing lots in the 29203 zip code neighborhoods and building new affordable housing...one house at a time.

Lasenta concluded, “I have a lot going on, but I’m loving every minute of it.”

From the very beginning, the SC SBDC has been an invaluable tool in my toolbox, eliminating stress and enhancing my ability to make informed decisions.

15

santhoshi’s kitchen

Rock Hill Area SBDC Client, Minority & Woman-Owned - santhoshi-kitchen.com

inspiring everyone to cook

Santhoshi Radhakrishnan’s culinary journey began during her childhood in India, where she watched her mother cook with a sense of wonder and magic. Her dream was to open an Indian restaurant, but at her parents’ urging, she pursued a degree in chemical engineering and moved to the U.S. with her husband in 2007. As a stay-at-home mom of two boys, her culinary pursuits took a back seat, though a small flame still burned in her heart.

Realizing that running a restaurant would demand more time than she could spare, Radhakrishnan decided to teach cooking classes instead. In 2015, she held her first home-based class for a modest group of two, igniting her life’s purpose. Seeking to turn her passion into a business, Radhakrishnan sought assistance from the Rock Hill Area SBDC, where consultants Eduardo Venegas and John Blomberg guided her through the startup process.

Results:

> New Business Started

> Financing Obtained: $435,000

> 2023 Sales (Sept-Dec): $16,000

> Jobs Created: 1 full-time

Since launching her business eight years ago, Radhakrishnan’s cooking classes have gained recognition. In addition to earning rave reviews from participants, Tripadvisor listed her classes as a top attraction in Fort Mill, the Charlotte Observer featured her in a story and local TV stations frequently invite her to headline cooking segments.

However, her home-based business had limitations, particularly parking constraints, forcing her to limit class sizes to two people. Determined to expand her reach and share the treasure of Indian cuisine, Radhakrishnan decided to find a commercial space.

Rock Hill Area Business Consultant Jim Funk helped Radhakrishnan update her business plan, revise financial statements, and provided her detailed market research. In May 2022, South State Bank approved her $435,000 loan request, providing the capital needed to purchase and renovate her cooking studio.

Upfitting the commercial space came with challenges, including installing an expensive, oversized commercial hood for the kitchen range. Funk’s persistence and negotiating skills helped his client work with the fire department and city reviewer, which resulted in a favorable solution: Radhakrishnan could install a smaller, more affordable residential hood. It took five months, but with Funk’s intervention, Radhakrishnan held the grand opening of her brick-and-mortar business in September 2023.

Santhoshi Radhakrishnan’s inspiring journey resonates with the wisdom from the movie ‘Nyad’ about Diana Nyad, who, after five attempts, realized her dream at age 64 of swimming from Cuba to Key West without a shark cage. As Nyad famously said, “Never ever give up! You are never too old to achieve your goal and follow your passion.” While it may appear to be a solitary endeavor, it takes a team to accomplish extraordinary feats; and that’s where the SC SBDC, along with family and friends, played a vital role in Radhakrishnan’s culinary adventure.

Services Provided:

> Business Startup Assistance

> Business Plan Development

> Financial Projections

> Loan Application Preparation

> Market Research

Today, Radhakrishnan invites all who love Indian cuisine or seek new culinary experiences to her Cooking Studio. “I believe Indian cuisine is a treasure of healthy and tasty food,” she said, “so I want to share my knowledge with everyone, showing them how to cook this amazing cuisine.”

Jim Funk has been very helpful. He always responded to me; I knew I could rely on him. Thank you, SC SBDC, for hiring such great people who are as passionate about small business as I am.

16

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