HELLO #94
As we draw the curtain on 2018, we are
at peak Instagram. It rules advertising and communication and since Apple introduced their treacherous weekly ‘screen time’ update, we can now see it also monopolises the amount of time we spend looking at these horrid little screens too. As we continue our downward spiral into digitalisation and away from tangible goods, consumer-spending habits paint the same picture. Whereas Generation X kept up with the Joneses by buying cars and houses, today Millenials
and Gen Z are spending their money on experiences to populate their Instagram feed, “living their best life.”
It’s been a case of survival of the fittest
since the Global Financial Crash and only those boardsports outfits innovative enough to keep evolving have stayed ahead of the curve. Evolution comes in many forms, from acquisitions and mergers to hybrid distribution strategies and those retailers who can offer bespoke experiences in store are today’s innovators.
