A YEAR OF CHANGE
2016 presented a fork in the road. A year of change - hellos and goodbyes. We’ve said goodbye to musical legends - R.I.P. Bowie, Cohen and Prince, while disenfranchised electorates from two of the world’s leading nations have voted to welcome in a change. Heightened consumer awareness and demand means boardsports brands are starting to
say goodbye to the unethical sourcing and manufacturing of goods, while we’ve seen the Olympics say hello to surfing and skating.
As I write this on the eve of Black Friday,
one can already anticipate the madness that will ensue; retail stores will be bombarded, websites will crash. Logistics companies are becoming worth their weight in gold while internet sales continue to grow exponentially year on year. But with the growing expense of free returns, a lack of customer service and the consumer’s I-want-it-now attitude, purely internet businesses and D2C aren’t looking quite as rosy as they once were.
And just what will the future hold f
