Motor Marketing from Sound M

PRODUCT CATALOGUE

15 years working with the automotive industry has given us an insight into how best to market car dealerships.

Within this catalogue is a range of products and services specifically tailored to the modern motor franchise and garage.

The SOUND MARKETING GROUP is a customer focussed organisation delivering quality products and services.

Our mission is to exceed our customers’ expectations in each of our specialist divisions.

SIGNMARKETING Forecourt to Showroom: page 2-13 SOUNDNETWORKS Server Upgrades to Social Media: page 14-19 EMBROIDERYUK Showroom to Workshop: page 20-25 SOUNDMARKETING On Hold to Showroom Audio: page 26-32

SIGN MARKETING, our design and print specialists have selected a range of products specifically targeted at marketing motor dealerships and garages by focusing on three key areas the FORECOURT, the SHOWROOM and the PROMOTION of your business from afar.

In doing so, we have collated what we view are the ‘must have’ promotional tools for you to get your message across to your customers.

FORECOURT PROMOTION Freestanding Units

Sentinel - Silver frame, double-sided magnetic poster holders. Black water-fillable base.

Available in three sizes (display area):

754mm x 1008mm - £324 820mm x 1169mm - £384 995mm x 1503mm - £440 (Excluding VAT)

Cyclone 2 - Front-opening aluminium snapframes for quick and easy poster change. Steel cradle with hard-wearing pivots allows panel to move in the wind.

Robust water-fillable base for optimum stability & wheels for ease of movement.

984mm × 1492mm - £387 (Excluding VAT)

VEHICLE GRAPHICS

Sightmaster 2 Front-opening aluminium snapframes for quick and easy poster change. Rigid ‘kick proof’ back panel.

Water-fillable base with built-in wheels and carry handle. Heavy duty mounts ensure stability by allowing panel deflection in the wind.

Available in three sizes (display area):

576mm × 821mm - £153 744mm × 997mm - £206 823mm × 1173mm - £209 (Excluding VAT)

A great way to advertise offers, payment plans and other promotions.

Full colour printed graphics or plotted vinyl text, or both together, can produce effective eyecatching results that people can’t fail to notice!

Prices from £125 Excluding VAT

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PAVEMENT STANDS All display systems shown include high resolution vinyl printed graphics to your specification, and are laminated for protection from the elements.

(A design fee may apply for creation of new artwork. All prices exclude VAT & delivery.)

Flex Pavement Stand - 2 Sided Print Area 46.6cm x 78.3cm £98

A-Master - 2 Sided A1 (59.4cm x 84.1cm) - £128 A2 (42cm x 59.4cm) - £103

Swinger 2000 - 2 Sided Print Area 50cm x 70cm £109

A-Board - 2 Sided Print Area 50cm x 70cm £123

T: 01225 701600

Budget Booster - 2 Sided Print Area 50.8cm x 76.2cm - £142 A1 (59.4cm x 84.1cm) - £158

Informer - 2 Sided Print Area 50cm x 70cm £125

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BANNERS Sign Marketing design and produce high resolution full colour banners to any size.

The price chart gives prices for general sizes.

We supply two grades of banner material: Standard Banner Is a durable 0.38mm thick PVC material suitable for indoor or outdoor use.

Flame Retardent Banner Is a hard wearing 0.45mm thick PVC material suitable for indoor or outdoor use.

Metres

Standard

FRB

2X1 3x1 4x1 5x1

£48.00 £78.00 £108.00 £138.00

£63.00 £93.00 £123.00 £153.00

3 x 1.3 4 x 1.3 5 x 1.3

£86.00 £116.00 £146.00

£101.00 £131.00 £161.00

(width x height)

Any size above 1.3m high will need a join

3x2 4x2 5x2 6x2

All banners come with double strength edging and eyelets.

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£123.00 £153.00 £183.00 £213.00

£138.00 £168.00 £198.00 £228.00

All prices exclude VAT

BANNER STANDS & FLAGS Portable Horizontal Banner Frame - Gives you flexibility to position their message exactly where the audience will see it. All frames come with a bag, pegs, elastics and instructions.

Easy to assemble, transport and store.

Price including banner: 5ft x 3ft - £168 10ft x 3ft - £260 20ft x 3ft - £450 (Excluding VAT) Sentinel Banner - Steel frame with silver anodised finish as standard.

Water-fillable base (made using recycled materials). Black as standard to hide dirt and marks. Built-in wheels – easy to move with our purpose-designed trolley. Including printed banner.

To fit banner size: 742mm × 996mm - £243 996mm × 1504mm - £308 Feather Flag - Carbon fibre poles.

Lightweight, portable and easy to assemble. Black canvas bag supplied with each pole for storage. Single-sided print with show-through on the reverse.

Available in 3 sizes.

Price includes printed flag: 3m - £159, 4m - £187, 5m - £228 Ground Spike Base - £19.00 Flag Wheel Stand Wedge under car wheel or drive onto base for maximum security. £46.00 (Excluding VAT)

T: 01225 701600

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EXTERNAL SIGNS

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EXTERNAL SIGNS Sign Marketing can fulfill all of your sign requirements. From simple but effective ‘Safety’ signs to large exterior signs, there are a multitude of solutions and substrates to choose from.

Plotted vinyl lettering can be an attractive yet cost effective way of producing signs of all sizes. This can be applied directly to your existing fascia or we can supply new surfaces like PVC board or Correx for shorter term signs, or Aluminium for a more durable option.

High resolution digitally printed graphics can reproduce complex visuals accurately with exact colour representation to match your specific brand requirements. Used in conjunction with an exterior UV laminate, a long lasting eyecatching solution is ensured.

Surface mounted acrylic cut letters or built-up acrylic lettering can produce visually stunning three-dimensional signs as do light-boxes constructed using an aluminium frame with the graphics applied to an acrylic panel to allow the light through.

With such a large number of possibilites, contact our design team and let them guide you through the options and choose the best solution for you.

T: 01225 701600

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DISPLAY STANDS Roll Up Banners

For effective displays these self contained, free standing units come with a compact carry case.

Full colour printed pop up roller banners made from a lightweight aluminium with swing feet.

Price includes design, artwork and production

ÂŁ125.00

Excluding VAT

Curved Modular Display Stand The Modular Display Stand is a curved frame, cross braced, self locking structure.

High resolution PVC prints are attached to the unit using magnetic strips.

Stands 2492mm x 596mm x 2130mm Length x Width x Height

ÂŁ685.00

Excluding VAT Artwork and design charges on request

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DISPLAY / BROCHURE STANDS (Prices exclude VAT & delivery.)

Zig Zag Stand - 6 × A4 capacity with updateable convex header.

Eye-catching brochure display with small footprint 51 × 25mm flat oval aluminium legs and 10mm acrylic display shelves.

Shelf dimensions: 220mm (w) × 42mm (d) Over all dimensions: 300 × 1785 × 420mm

£235 Decorative Brochure Stand A4 brochure display plinth, available in portrait or landscape. Clear 3mm polycarbonate display shelf for optimum strength (depth: 100mm). Silver anodised aluminium leg (50 × 25mm oval). Over all dimension - 250 × 1000 × 330mm - £78 Deluxe Brochure Stand A simple and effective brochure stand ideal for reception, showrooms and exhibitions. The frame is powder coated in grey with silver shelves.The header panel can be personalised with your company logo or details on both sides.

Height - 1415mm Displays 4 x A4.

Header Panel: 140mm x 225mm wide. £76

Brochure Display Unit Simple and stylish design for between 16 and 32 A4 brochures. Silver anodised aluminium frames (50 × 25mm) with acrylic shelves. Shelf internal capacity: 40mm 16 - (4 × 2) × A4 - £226 (546 × 1760 × 450mm) (16 Version Shown) 24 - (4 × 3) × A4 - £298 (766 × 1760 × 450mm) 32 - (4 × 4) × A4 - £444 (986 × 1760 × 450mm)

T: 01225 701600

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PROMOTIONAL ITEMS (Prices are subject to setup, carriage and VAT)

400ml Capacity, Plastic Coated Travel Mug, With Foam Base.

Available in two colour options blue or brushed chrome.

Max 2 colour print. Dimensions 125 x 85mm. Print Area 175 x 35mm.

Minimum Quantity 100pcs - From £3.20 each

Tax Disc Holder - Shield Shape Shield shape self adhesive promotional tax disc holder in coloured vinyl with a clear vinyl membership card pocket.

Two print positions are available on the rim outfacing or the rim/disc infacing. Available in red, light blue, dark blue, cream, white, silver and black.

Print Area - Rim 78 x 52mm - Disc 75 x 72mm. Min Qty 250pcs Prices are subject to setup, carriage and VAT - From £1.66 each Tyre Tread Checker Keyring Make sure you are legal with this handy tyre tread checker novelty keyring. Suitable for a 4 colour print on both sides, giving your personalised logo double impact.

Print Area: Back 25 x 45 Front 25 x 15. Min Qty: 100pcs Prices are subject to setup, carriage and VAT £2.67 each (100 units), £1.44 each (250 units) Mini Ice Scraper This ice scraper has a decent size print area, but is small enough to use for promotional mail outs. Available in a choice of three colours: translucent red, blue and solid white. Dimensions 111 x 120 x 2mm. Min Qty 100pcs. Print Area 50 x 50mm Prices are subject to setup, carriage and VAT £1.50 each (100 units), £1.25 each 250 units) Ice Scraper With Handle Ice scraper with handle, the ultimate custom winter giveaway. Available in red, blue and white.

Dimensions 211 x 94 x 16mm. Min Qty 250pcs.

Print Area 70 x 34mm. Prices are subject to setup, carriage and VAT - £1.80 each (100 units), £1.53 each (250 units)

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PROMOTIONAL ITEMS Printed with one colour print on barrel of pen One off set up charge of £27.00 Product Code: PUR-COSB1818

250 - 499

£0.49 each

500 - 999

£0.35 each

1000 - 1999

£0.28 each

Product Code: PUR-SVEB0110

250 - 499

£0.49 each

500 - 999

£0.35 each

1000 - 1999

£0.28 each

clip print 25mm x 6mm

All prices exclude VAT

Golf Umbrellas 124cm dia. umbrellas are available in a variety of colours. Prices are dependant on the number of logos and colours printed.

From £12.00 each Excluding VAT (Minimum order of 50)

T: 01225 701600

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Give your motor dealership access to the world of SOCIAL MEDIA and DIGITAL MARKETING with these selected packages from SOUND NETWORKS.

SERVER UPGRADES & INSTALLATIONS Whether you are looking to install your first server on your network or need to upgrade an existing installation, Sound Networks are equipped to advise you and implement this process from beginning to end.

Shared data is important to your business, as is an effective and reliable way of accessing it. Don’t let an old and inefficient system stand in your way, help your business move forward by underpinning it with an effective IT backbone and gain total control of the way you handle your data.

SUPPORT CONTRACTS Sound Networks are able to offer Pro-Active support contracts. A simple unobtrusive piece of software installed onto your client PC’s and Servers allows us to monitor all the running services of these machines in real time. If you have a problem it will be flagged for our attention. In most cases we will know about an issue before you do and sometimes we can fix it without you even knowing it has happened! In addition to this, with all maintenance contracts we include free telephone, email and remote control technical support to help you through those annoying day to day niggles and let you get on with your work.

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SITE TO SITE CONNECTIVITY Does your business operate over more than one site? Would you like to work from home?

Sound Networks can advise you on a wide range of options to connect remote sites to your own site. For instance, you may have a branch office that needs access to files stored on your central server or perhaps somebody simply needs to access their own computer or email from home. The possibilities for this are many, we can help you choose the one that suits you and your budget best.

WEBSITE DESIGN Want more people to know about your business and what you do? One of the first things on your shopping list should be a website to allow you to communicate to people just what you do and how well you do it. Give yourself a platform to blow your own trumpet and gain new business at the same time.

From starter sites to full ecommerce we can help you move forward on the path to gaining or improving on an existing web presence.

T: 01225 701600

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EMAIL MARKETING CAMPAIGNS Emails deliver your message directly to the people you are trying to reach unlike a website or an advertisement where customers have to find it first. Email is an extremely scalable form of communication. You can turn a target of 100 recipients into 1,000 with very little effort or expense.

Good email campaigns tend to serve one of two purposes:

Promotion Emails

Retention Emails

Promotional emails are designed to encourage the recipient to take action.

You can use them to announce special offers, encourage customers to drop in, inform customers of current promotions, publicise special events and much more.

These usually take the form of regular emails known as newsletters.

A newsletter may carry promotional messages or advertisements, but will aim at developing a long-term relationship with the readers. It should contain information which informs, entertains or otherwise benefits the readers.

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SOCIAL MEDIA SET-UP Our Social Media Set-Up allows dealerships to confirm their position as experts in the automotive field. Using various social media platforms your dealerships can connect with individuals, local businesses and local communities building stronger relationships that span further and run deeper.

The Social Media Set-Up covers the creation, development and design of a bespoke facebook business page.

This includes a landing page, locked fan only content, multimedia content uploads, product and information pages. We can provide tutorials on starting group discussions, driving traffic, creating coherent multi platform campaigns and performing statistical analyses. The setup also includes Linked in profile pages for staff and the branch and your own twitter account.

T: 01225 701600

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The right workwear can do many things.

For employees it brings unity, pride and greater productivity.

To your customers staff look more approachable, and professional.

EMBROIDERY UK have selected a range of garments that will fulfil most criteria for both the showroom floor and in the workshop, but with such an extensive range available we can’t include everything in these pages.

Please contact the team if there is something you want that isn’t listed here.

Capitalise on a captive audience with MESSAGING ON HOLD. Use it to welcome and entertain customers, introduce new products and services and reinforce the brand values of your business.

SHOWROOM AUDIO will enhance the showroom experience for your customer with music to compliment your brand and reinforce the lifestyle you are selling.

HANDOVER AUDIO informs your customers of extra services available while giving practical information in the car.

WHAT CAN ON HOLD DO FOR ME? On Hold is what your callers could be listening to whilst they’re on hold or transfer.

Not only can you use this opportunity to market your products and services to a captive audience but audio used in this way can strengthen and communicate your brand. If someone is calling you for the first time, what do you want them to hear?

Silence? The radio? or a professional and relevant soundtrack introducing them to you and giving a great first impression?

AUDIO EXAMPLES

GOT A SMART PHONE? USE A QR READER APP TO HEAR EXAMPLES AND FOLLOW ALONG BELOW IF NOT GO TO www.soundm co uk/audio-samples.php

Here are some audio samples demonstrating just a few of the possible functions audio messages provide when placed in an on hold system.

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New Facilities This example demonstrates how a simple piece of information can be used to entice customers into your showroom.

Directing to Specialists Allows you and your customers to get the best out of a phone call by letting them know who is the best person to ask for.

Reduce Call Waiting Redirecting customers will reduce the call load, allowing you to focus on customers.

Product Offers An excellent time to talk about your services whether it's to revamp an old favourite or introduce something new.

Extra Services This is a great way of letting customers know of extra services and events bringing them to your dealership.

Complete Production Here is an example of a complete production.

sales@soundm.com

A FULLY MANAGED SERVICE “It is our job to make sure your messages are up to date, not yours.�

Sound Marketing have been the specialist provider of Telephone Marketing to the motor industry since 1997. During this time we have built strong relationships with the head offices of every major brand in the UK market and developed an account management services that researches and monitors the industry. This means there is no company better positioned to keep your audio marketing activities current, relevant and getting results.

Direct links with brand marketing departments Proactive updates 15 Years experience Dedicated Account Managers

RECORDING STUDIO We have our own in house recording studio and audio editing suite which provides us with full control at every stage of the production process. We can also offer faster turnaround times and a greater quality control as a result.

T: 01225 701600

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WHAT HAPPENS NOW? From the moment you sign up to Sound Marketing’s On Hold service we start developing the perfect audio production to complement your business brand.

First and foremost we deal with the hardware. We deliver it and then it’s up to you to install it or we will arrange an engineer on your behalf.

As this is happening you will be allocated and introduced to your dedicated Account Manager. Sound Marketing account managers have been working in the automotive industry for 15 years and have a wealth of knowledge and experience to draw upon.

This means that when you and your Account Manager begin working on the marketing messages in your script, they have already had a chance to think about how the principles of audio marketing will best support your business.

We tend to think of scripts as having two elements. One being what the messages say (their content, purpose and call to action.)The second is how the messages are said (the tone of voice, style of music and the flow of the production.)

With the key elements of your script decided upon it’s given to our in-house studio engineers who record the messages with the professional voiceover artists and music you’ve chosen using our state of the art studio equipment.

A copy of your production is then sent to you for download onto your digital announcer hardware.

You are now up and running but that’s by no means the end of it. Your dedicated account manager will keep in touch with you to make sure you get the most out of our service. They will suggest updates for messages to coincide with product promotions, calibration days and seasonal events to maximise the impact of your audio marketing efforts. We’re so proud of how versatile our marketing service is we even aim to turn around a production within 48 hrs.

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HANDOVER AUDIO “A simple and effective tool that increases repeat business, turning sales seamlessly into after sales.�

How much of the important information given at handover do your customers remember? By providing customers with MP3 or CD productions you effectively put a part of your sales force in the car with them. Handover audio is a fantastic way to inform customers of all the extra services you offer, enhancing the sales experience and ensuring their return custom for years.

T: 01225 701600

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SHOWROOM AUDIO When purchasing a vehicle your customers don’t just buy the seats, four wheels and an engine; they buy into the lifestyle, the way it makes them feel and the person that by owning it they might become. It’s important to give the customer a sense of this lifestyle from the moment they enter the showroom.

With the right music you can create an instant impression on which to build a showroom experience for your customers. Music brings back vivid memories, draws on associations and conjures certain feelings that can be attached to the products, services or ideas you’re trying to sell.

We work with you to choose a music playlist that compliments the brand or lifestyle you’re trying to present to your customers. What’s more our proactive messaging service means we can promote key elements of your business in between the songs as they play over your public address system, just as we do in your on-hold marketing production.

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Strattons House, Strattons Walk, Melksham, Wiltshire SN12 6JL. T: 01225 701600 F: 01225 701601 E: sales@soundm.com

THE SOUNDMARKETING GROUP BRINGS YOU

THE PERFECT PROMOTION

PACKAGE

FOR YOUR USED CAR

DAY 1 ‘FLEX’ PAVEMENT STAND 2 BANNERS 3M X 1M 1 ROLL UP BANNER

JUST £280

RRP £380

PRICE INCLUDES DESIGN, ARTWORK AND PRODUCTION. POSTAGE NOT INCLUDED. SUBJECT TO VAT.

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