Audio experience marketing for hotels

HOSPITALITY SPECIALIST

The SOUND MARKETING GROUP is a customer focussed organisation delivering quality products and services.

Our mission is to exceed our customers’ expectations in each of our specialist divisions.

soundm.co.uk/hotel In our 15 years of working with hotels we have adapted our range of products and services to ensure we give our customers the best opportunity to deliver the highest standards for their guests.

SOUND MARKETING Telephone and Reception Audio

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AN OPPORTUNITY TO SET THE BRAND STANDARD It’s likely that one of the first points of contact a new customer has with a venue is on the telephone. At Sound Marketing our priority is the customer experience.

AUTO ATTENDANTS These are the pre-recorded messages guests hear when they call a venue.

ON HOLD MESSAGES This is what is heard when a caller is placed on hold or transferred on the telephone.

RECEPTION AUDIO From helping to establish The Front Of House experience to setting the mood for a dining area, getting the background music correct is essential.

WHAT LEVEL OF SERVICE TO EXPECT

We have been working with Sound Marketing for several years and are constantly impressed with their professionalism and efficiency. They are always prepared to go the extra mile when needed, and always meet our very tight timelines. They are a friendly and dependable team, and really great people to work with.

Stephanie Dillon The Celtic Manor Resort

WHAT IS THE FIRST THING YOU HEAR WHEN CALLING YOUR VENUE? Often the first voice a caller will hear is a recording, this can be either a negative experience or a chance to establish the brand and reassure your potential guests.

At Sound Marketing we ensure that first interaction with the venue is a positive one. “Press 1 for Reservations, 2 to speak to our Events Coordinator...� This can be the very first chance to make an impression on a guest.

However , too often these recordings are voiced by whoever happened to be on reception the day the telephone system was installed.

We ensure that you have a consistent voice on the telephone, helping to create an audio brand.

WHY IS THE TELPHONE EXPERIENCE IMPORTANT? When a call is placed on hold or transferred the caller can be left listening to silence, bleeps, some awful telephone music or they can be engaged with information that will be of benefit to them and to the venue.

This is one of the first opportunities to establish the brand. The messages can focus on the key industry drivers The customer experience begins with the first call or booking Maximise the venue by promoting all the services of the hotel Occupancy, advertise out of season offers to customers in high season Promote offers, take full advantage of the of your marketing to promote key offers

HOW EASY IS ON-HOLD TO SET UP? VERY! Sound Marketing has a range of hardware and software that work with all modern telephone systems from standard PBX systems to hosted VOIP solutions.

ONE CONACT At Sound Marketing we have Dedicated Account Managers who make it their job to ensure the telephone experience at your venue is as good as it can be.

Account Managers Your Account Manager keeps in touch, making special notice of time sensitive messages to ensure your productions not only sound professional but are also up to date.

Take responsibility for the caller experience Coordinate Installation of the hardware and productions onto the telephone system Scripting, all they need is pointing in the right direction

We follow our Premier Package customers on social media, so if there is something happening at the hotel we think should be on you on hold production, we’ll make sure we tell you..

BACKGROUND MUSIC

RECEPTION AUDIO Setting the mood for the public areas of the venue with the correct music requires an expert hand.

We use a combination of music profiling and discreet messaging to help create the correct atmosphere; with multiple music profiles across a venue which change throughout the day.

T : 01225 701600 E: sales@soundm.com Strattons House Strattons Walk Melksham Wiltshire SN12 6JL

www.soundm.co.uk/hotel