When boiled down to its essentials, audiovisual technology is about communication. Whether we’re talking about telepresence systems in office settings, digital signage networks in healthcare environments or 4K videowalls in sports stadiums, the purpose of the technology
s to facilitate the transmission of information—or, in other words, to communicate. We, as sensory creatures, are often wowed by fine pixel pitches, audiophile-quality sound and so-sharp-they-look-real images, but those are just the icing on the cake; communication is the name of the game.