PROPERTY APPRAISAL
32 SOLITUDE CRESCENT, KELVIN GROVE
Dear Andrew
Thank you for considering New Zealand Sotheby’s International Realty for the marketing and sale of your property. Since 1744 Sotheby’s Auction House has been renowned for the sale of some of the world’s most precious items. In 1976 Sotheby’s International Realty was founded with the same commitment to exceptional service. Today it is the world’s largest premium property business with over NZ$186 billion in sales each year.
New Zealand Sotheby’s International Realty, launched in 2005, has built its reputation through results and quality listings, resulting in a strong database of buyers for mid to high-end homes. We are locally relevant, while reaching an enormous network of out of region and international buyers.
The key points that most homeowners want to know when considering selling, are addressed within this proposal:
1. How much is my home worth?
2. How much will it cost me to sell it?
3. What marketing will be needed to reach potential buyers?
4. What method of sale will be used and what’s involved?
5. Why is the agent you choose important?
Kind regards,
Nicky Vallender
+64 21 033 5605 | nicky.vallender@nzsir.com
14 MONACO GROVE, FITZHERBERT
YOUR PROPERTY.
SOLD BY
195 PACIFIC DRIVE, FITZHERBERT
APPRAISAL AND MAXIMISING VALUE
• An appraisal is a legal requirement of real estate and provides you with market analysis – hard sales data. It is for your and our information only and will not be released or provided to any other party should we be successful in the opportunity to take your property to the market.
• Through our marketing and network we can ensure the broadest possible reach for your home and a cost-effective and strategic approach to our ultimate goal. Collectively we must balance cost versus opportunity, while we generally desire a sale in a short timeframe.
• You control the sale at all times, our role is to find and attract multiple buyers, and maximise what they are willing to pay. We know your property has a considerable number of features that will appeal to purchasers, and our aim is to pull people from as wide as possible buyer pool, create urgency and demand, and extract maximum value.
• Most of our clients don’t need to sell. We not only understand that, but respect it and bring a mind-set for a cost effective and strategic approach to our ultimate goal. Communication is key. We work for you providing advice and recommendations in order to achieve a sale in the timeframe you desire.
"I'M A MAN OF SIMPLE TASTES. I'M ALWAYS SATISFIED WITH THE BEST."
Oscar Wilde
25 WINSTON AVENUE, HOKOWHITU
UNIQUE ASPECTS OF YOUR PROPERTY
• 32 Solitude is a new build waiting for its new owners. It has been finished to a high level and features tile work and feature walls
• Three large bedrooms with an ensuite and a study feature on a generous 196 sq m floor area. The garage is lined and carpeted. A bright and neutral colour scheme throughout.
• Solitude crescent is a newer part of the Kelvin Grove Subdivision. It a short drive to the local supermarket, shops and schools.
• Kelvin Grove is a popular area of town for local families, retirees and out of town buyers. It is 'away from the city' and appeals for this reason. It is services well with its own shopping centre and is a short 10 minute drive to the city.
• 32 Solitude Crescent is tucked away in a newer area of Kelvin Grove. It has more privacy than most and is surrounded by other new builds of a high standard. Overall a very appealing package.
"SOMETIMES IT'S BREAKTHROUGH DESIGN AND ARCHITECTURAL DIFFERENCE. SOMETIMES IT'S A RICH AND STORIED HISTORY. SOMETIMES IT'S A SIMPLE STAND OF TREES THAT PERFECTLY SHADE THE GARDEN. NEARLY ALWAYS IT'S THE INTANGIBLE THAT GIVE A HOME ITS INHERENT WORTH."
27 WINSTON AVENUE, HOKOWHITU
TARGET MARKET FOR 32 SOLITUDE CRESCENT, KELVIN GROVE
Your property will have appeal to buyers, both local and national, many of whom we are working with right now, but without a doubt will also attract new buyers.
> WE BELIEVE THAT OUR TARGET MARKET IS:
• Local families in a stage of life where neighbourhoods are more important. Busy lives require low maintenance homes, in central locations in order to get around to activities. A desire to upgrade and assist to make life simpler for all.
• Local couples relocating to upgrade, upsize or for an improved lifestyle, possibly with a view to raising a family.
• Retirees moving to smaller, more manageable properties.
• Rural buyers, including farmers, retiring to ‘town’ wanting the features and comforts of a well-appointed home that may not have been available in rural locals.
Please note your home may well have appeal to a broader market than outlined, however with core marketing it is recommended to be more single minded.
41 CHURCHILL AVENUE, HOKOWHITU
THE VALUE OF YOUR PROPERTY.
42 LINCOLN TERRACE, HOKOWHITU
COMPARATIVE MARKET ANALYSIS
43 COLLEGE STREET, AWAPUNI
WHAT IS MY PROPERTY WORTH?
RECOMMENDED METHOD OF SALE
WE ESTIMATE THE MARKET VALUE OF YOUR PROPERTY IN THE PRICE RANGE OF: $940,000 TO $990,000
The ultimate sale price of your property will relate to a range of factors including:
• Current market conditions.
• The number of comparable properties for sale at the same time.
• Buyer pressure for a property like yours.
• Working with knowledgable and trusted sales professionals.
• Negotiation skillset.
• The presentation of your property.
• Your marketing plan.
Prepared
2 April 2025
Prepared
by
Nicky Vallender
Peer reviewed by
Kristen Lowndes
Comments
The primary difference between these homes and yours is in the presentation. Photography is of a high lever and they are all lived in or staged. I believe that with staging we can achieve a superior sale price for you as well. As you are well aware, Solitude Crescent is a fantastic location. This needs to come across in the marketing so make your home SHINE above the rest.
I HAVE NO DOUBT IN RECOMMENDING TAKING TO THE MARKET AT A FIXED PRICE.
i. Bring to market and work our existing database, qualified buyers circa and over $940,000
ii. Provide to the Sotheby’s International Realty network, New Zealand consultants / offices, and use the reach of SIR.com.
iii. Launch to active buyers who will see the property listed on New Zealand based websites nzsothebysrealty.com, realestate.co.nz and trademe.co.nz.
> LISTING PRICE
i. Properties are advertised with a price. This method of sale still allows the buyer to negotiate with you on the price.
ii. Buyers are clearly aware of a Vendor’s expectations.
iii. Recent market statistics and Sales Associate/Vendor consultation set the price ahead of the market.
iv. Purchasers love to see a fixed price. The further away a purchaser is from a property (think international) the more confidence they have to travel and view with a fixed price.
YOUR COMPETITION ON THE MARKET
MARKETING YOUR PROPERTY AND COSTS TO SELL.
ADVERTISING AND PROMOTION
Advertising can be tailored to suit you. Our only requirement is professional photography.
We will cover the cost of core marketing materials such as property cards and property information memorandums. We will also include your property in our national Property Style, and monthly local Digital Collection magazines at our cost.
Your property will feature on our exclusive national and international websites – a unique part of our offering.
Plus with our group buying power and generous discounts, the value of the marketing you recieve is far beyond your investment.
Don’t just get it on the market. Get it the attention it deserves. Nothing compares.
NZSOTHEBYSREALTY.COM
Discount, rebate and commissions: All costs associated with third party marketing products and services (including any discounts as detailed below) are passed directly to our clients. Where applicable, a small charge is added to each third party product to reflect the internal advertising, pagination, and processing of the various transactions and administration functions associated with administration costs incurred by NZSIR in coordinating and managing the booking with the marketing campaign NZSIR does not receive any rebates or commissions on any of the marketing products or services that they have arranged for you. If NZSIR has negotiated discounts on any products they will be passed on to our clients. Costs shown on these pages are approximates as at 1 Jul7 2021 and are subject to change depending on discounted rates which are available at the time. Each office is independently owned and operated. NZSIR Waikato Ltd, SRLD Ltd, STLD Ltd, SHB Ltd, NZSIR WAI Ltd (licensed under the REAA 2008) MREINZ.
Benchmark Marketing Package
MANAWATU | 2024 /2025
Digital Collection Magazine – 2x FullPages
Property Style Magazine – 1xQuarterPage(availability&eligibilitycriteriaapply) $195.00
Listing on nzsothebysrealty.com NZSIR Cost
Website listings on sothebysrealty.com and our global reach of online media partners including: Wall Street Journal, Juwai.com, Financial Times, Nikkei, James Edition, Luxury Estate and many more (eligible properties)
of $2,000.00
Property Information Memorandum, A3 Office Window Cards, A4 Property Cards and DL Cards $195.00
NZSIR INVESTMENT IN YOUR PROPERTY (AT NO COST TO YOU) $2,640.00
–GoldPackage
RealEstate.co.nz –SilverPackage(4weeks)
OneRoof – Package A – (equivalenttoSuperPackageBoost$516.35)
Sotheby’s Internet Marketing (SIM) Regional Gold – 7,14,21or28days /upto6areas/45k-50kadimpressions
SOLD BY
47 GENEVA TERRACE, KELVIN GROVE
OUR FEES
We represent you at all times. Collectively we only get a result if you are happy, and your property is sold.
In our experience not all properties are equal, and no situation is the same. Fees can be confirmed at time of engaging the agent.
An administration and disbursement fee of $650 plus GST covers the design and preparation of marketing materials, fees for our Agency Agreement and administration, LINZ fees for titles. REINZ fees for Sale and Purchase Agreements plus several nationally subscribed real estate information portals.
You don’t mind where your buyer comes from, as long as you achieve fair or better value for your home, and in a time frame you are comfortable with.
Our negotiation with the purchaser during the offer process will make a difference.
Through local expertise, a national footprint, and global reach we offer you a cost effective method in which to reach the widest possible buyer pool.
Marketing your property with New Zealand Sotheby’s International Realty instantly stands itself out from the mainstream, elevating it above the rest. Our brand and marketing simply reaches further afield, and we are known as sellers of premium property.
From day one we will accept conjunctional sales opportunities from other agencies.
EVERY ASPECT OF YOUR HOME SHOULD BE A REFLECTION OF WHO YOU ARE, WHERE YOU’VE BEEN, AND THE LIFE YOU ASPIRE TO LIVE.
483B RUAHINE STREET, HOKOWHITU
THE RIGHT CHOICE OF REAL ESTATE EXPERTS.
SOLD BY
65 COLLINGWOOD STREET, HOKOWHITU
NICKY VALLENDER
Nicky Vallender is committed to providing you with honesty, empathy, and professionalism, offering a high level of attention to detail as she helps you achieve your property goals.
Understanding that selling your home is an emotional process, Nicky recognises that a home is more than just a property – it’s where memories are made and lives are lived. She is dedicated to supporting you through the process and ensuring that your experience is both comfortable and positive.
Every real estate journey is unique, and Nicky is committed to tailoring her approach to meet your individual needs. She believes that a superior real estate experience is achievable, while having a little fun along the way!
A proud Manawatu local and mother of three boys, Nicky is often found supporting her children on the sidelines of their sports events. Balancing life’s demands, she remains focused on delivering exceptional service to her clients.
With a background in town planning with a local council and running a successful event management business, Nicky brings a wealth of skills to her real estate career, ensuring a professional and well-rounded approach.
For a confidential chat, reach out to Nicky today.
Nicky Vallender | Sales Associate +64 21 033 5605 | +64 6 358 7803
nicky.vallender@nzsir.com nzsothebysrealty.com
WHAT MY CLIENTS ARE SAYING
“Nicky was positive, engaging, and could see the potential in my property right from the outset. She went above and beyond to ensure that prospective buyers had the time they needed to view the property. Nicky was never pushy, but friendly, helpful, and professional. Nicky worked tirelessly to get the best offer over the line. I would highly recommend Nicky for any property transaction you’re contemplating.
ROB, VENDOR
Nicky was professionalism and integrity personified. Her calm demeanour and obvious experience was most reassuring throughout the selling process. Clear and timely communication at all times.
SHANE, VENDOR
“From start to finish, Nicky exceeded my expectations in every aspect. From the moment we listed the property, Nicky demonstrated exceptional market knowledge and a deep understanding, professionalism and efficiency. Nicky was always available to answer my questions, provided me with regular updates, and made what can be a stressful experience feel seamless. I couldn’t be happier with the outcome. I highly recommend Nicky to anyone looking to buy or sell a property.
UZZIA, VENDOR
Nicky was wonderful to work with. She went out of her way to ensure excellent communication and had a warm personality which made it easy to walk along the process as a first time buyer. Nicky had extensive house and market knowledge which was incredibly helpful.
JEREMY, BUYER
“
Nicky was such a delight to deal with . She was knowledgeable and informative. She was not pushy at all, and we had a genuine fondness for the house. Nicky is such a lovely agent and I would happily recommend her to anyone wanting to buy or sell a house.
SUE, BUYER
WHAT MY CLIENTS ARE SAYING
“Nicky communicates extremely well. She knows and understands her market and the prospective buyers in it. She listens to both sides to bring the deal together. Open homes were always undertaken and feed back provided whether positive or negative to ensure I was well informed of what buyers were saying.
BARRY, VENDOR
Nicky made the whole process of buying our next house enjoyable and stress-free. She had great market knowledge and was able to give us ideas to help with our vision. Nicky accommodated us with our tape measure and notebook helping to make it fun and exciting. I would not hesitate recommending Nicky to anyone thinking of selling or buying a property.
CHRIS, BUYER
I would highly recommend Nicky as an agent. Nicky was professional with outstanding communication skills. She updated us from every viewing she had through the home. I am so pleased to have worked with Nicky and we got a fantastic result.
CATH, VENDOR
“
Nicky was amazing throughout the entire process. Calm, professional and knowledgeable. She navigates us through the process and gave great insight into our options. We were really happy she was with us.
SAM, VENDOR “
“Who would have believed selling and buying a house could be stress free. I found Nicky’s friendly professionalism and knowledge refreshing. Nicky certainly knew her stuff as my property sold without going to market and sold above what I bought it for 2 years previously. I have been lucky enough to also purchase my new property through Nicky. I can’t speak highly enough about her professionalism and friendliness.
ODETTE, VENDORS
THE WORLD'S LEADING PREMIUM REAL ESTATE COMPANY.
WHY LIST WITH NEW ZEALAND SOTHEBY’S INTERNATIONAL REALTY?
The Sotheby’s International Realty brand adds value to any property via the quality perception it brings, regardless of what price bracket it is in.
WHAT MAKES US STAND OUT FROM THE CROWD
We have over 1,000 offices in more than 79 countries and territories, and more than 25,000 Sales Associates all interconnected via an unrivaled and integrated referral system. Within New Zealand we have 21 offices strategically located from the North Shore of Auckland to Queenstown in the South.
This means potential buyers will consider your property to be the best in its class, this is a fantastic place to start negotiating on the sale of your property.
WE ARE MARKETING INNOVATORS
From our Property Style Magazine, SIR Mobile App, Social Media campaigns, Apple TV, Office Touch Gallery Screens, through to having highly competitive rates in all New Zealand real estate marketing channels, we have it all covered.
Your property will be exposed to the widest possible audience no matter what marketing budget you choose.
OUR ASIA PACIFIC FOOTPRINT
We work closely with our Asia Pacific network of 50 offices including locations in Singapore and nationally across Australia. These markets remain unaffected by the changes in foreign buyer’s legislation and we are, again, far more likely to reach any potential qualifying international buyer than any other New Zealand based real estate company.
WE HAVE UNPARALLELED INTERNATIONAL REACH
Sotheby’s International Realty is the world’s largest and pre-eminent luxury residential real estate company. Our properties are listed on some of the most significant media and real estate websites in the world. Wall St Journal, New York Times, Financial Times, Luxury Estate and more.
SIR.com is the world’s number one ranked luxury real estate website with more than double the unique visitors of our nearest major competitor. And once a home is on sothebysrealty.com it will also ‘cascade’ onto more than 100 Sotheby’s International Realty affiliate websites around the world.
This allows us to maximise international exposure and reach highly-qualified global clients through exclusive channels at no additional cost. If there is an international prospect or expat looking to return home that is a suitable buyer for your property, we are far more likely to reach them than any other New Zealand based real estate company.
THE PEDIGREE OF OUR BRAND
Sotheby’s Auction House was founded in 1744 and is now the world’s largest art business.
Our association with the Auction House and their client database is totally
unique and adds highly qualified global purchaser referrals like no other company in New Zealand.
If your property is a luxury residential, waterfront or lifestyle property it may appeal to these unique buyers.
WE HAVE A STRONG LOCAL AND GLOBAL REFERRAL NETWORK
We have 21 offices strategically located in the most desirable towns and cities in New Zealand, an integrated CRM system and an unprecedented Global Referral Programme. This referral programme is a unique differentiator, allowing Sotheby’s International Realty Sales Associates to connect with the most prestigious buyers and sellers throughout the world. This means your property will be directly marketed to multiple qualified databases of local buyers nationwide and expats looking to return home.
WE CREATE SALES RECORDS HERE IN NEW ZEALAND
Our teams are continually creating record sales results in offices and regions throughout New Zealand. We will apply these same skills and dedication to maximising the sale price of your property.
SALES RECORDS
NEW ZEALAND
Highest Residential Sale 2020
NEW ZEALAND
Highest Lifestyle Property Sale 2019 AUCKLAND
Highest Residential Sale 2019
Residential Sale 2021
BAY
Residential Sale 2019
GLOBAL MARKETING PARTNER WEBSITES
PLUS OVER 100 SOTHEBY’S INTERNATIONAL REALTY AFFILIATE WEBSITES
>
YOUR DIGITAL GLOBAL CAMPAIGN STARTS HERE
SOTHEBYSREALTY.COM, THE WORLD’S MOST POWERFUL REAL ESTATE WEBSITE.
Our global website, sothebysrealty.com (SIR. com), attracts more consumers to search, view and enquire than any other luxury real estate website. It offers featured lifestyle and destination content in 18 languages and converts to over 50 world currencies, relevant to the viewer’s location.
When a listing is made live on SIR.com, it represents the starting point of a comprehensive online marketing strategy that expands the exposure of a home. Your listing will flow from SIR.com to the most significant media
companies and real estate focused websites in the world including the New York Times, Wall Street Journal, and Juwai.com to name a few. This results in Sotheby’s International Realty properties being viewed an astounding 140,000,000 times across SIR.com and our partner sites annually.
We are in the unique position to offer a truly seamless local to global marketing approach from strategy to execution. With an emphasis on brand exclusivity, a mobile first approach and video content integration, we are constantly at the forefront of digital innovation ensuring we are in sync with how our buyers consume information.
STATISTICS FOR THE LAST 12 MONTHS (AS AT Q4 2021)
47 MILLION website visits
57 MILLION property pages viewed > > >
178 MILLION page views
VIDEO & VIRTUAL TOURS
While not mandatory, we highly recommend video or a virtual tour be a part of your marketing plan. Not only does this allow buyers to fully appreciate the unique and special features of your home, it works! Research shows real estate listings that include a video receive 403% more inquiries than those without. Videos are shared 1200% more than just links and text combined.
We work with each region’s top videographers and utilise the industry’s pre-eminent system, Matterport, for virtual tours.
NZSOTHEBYSREALTY.COM
At a national level our global site, SIR.com is complemented by nzsothebysrealty.com. Our local iteration allows buyers and sellers to easily access properties and confidentially create their own account to keep informed on the latest listings around the country.
In addition to our own platforms, we make use of the most effective local real estate websites including Trademe, realestate.co.nz, oneroof and homes.co.nz. Our partnerships with these sites allow us to recommend a level of activity perfectly suited to maximise exposure of your property in a cost effective manner.
DIGITAL PACKAGES
Our comprehensive suite of digital products makes use of the Google Display Network, Facebook Display and social media advertising to market your property. By focussing on your target market we are able to drive a passive audience to your listing, increasing the pool of potential buyers. Our products cover all budgets and include:
• Bespoke digital campaigns
We can tailor a bespoke campaign for your property utilising combinations of local and global real estate portals in addition to digital display and social media advertising.
• One Million Impressions
A customised, global banner advertising program with guaranteed impressions and click throughs. Showcase your property across the top international news, lifestyle and real estate websites.
• Sotheby’s Internet Marketing (S.I.M.)
Utilising Facebook and Google targeting and re-targeting technology, our online SIM Campaign enables you to reach more of your target audience.
DISCERNING READERS ARE WITH US TOO
Within Sotheby’s International Realty is a stable of digital and print publications that provide extra opportunities for connecting with local and global markets.
PROPERTY STYLE MAGAZINE
Published five times per year, our national magazine features a mix of premium lifestyle and real estate related editorial along with a carefully curated selection of fine properties available for sale. This publication allows us to highlight the newest listings from across our network. It is distributed to some of the most desirable streets in New Zealand in addition to our nationwide network and offices.
DIGITAL COLLECTION
Published monthly, Collection features all of our current listings, released as a responsive on-line flipbook. Distributed to our exclusive databases in Waikato, Bay of Plenty, Rotorua, Taupo, Hawke’s Bay and Wairarapa, as well as shared and boosted across our social media channels.
E-BOOKS
Collection and Property Style e-books are distributed to our electronic databases and linked from our e-mail footers, and across our social media platforms.
SOTHEBY’S INTERNATIONAL REALTY PUBLICATIONS
With the ability to contribute to our international publications such as Reside and Sotheby’s Preferred, you have access to a global reach to some of the world’s highest net worth people.
OUR FINISHING TOUCH
A PICTURE PAINTS A THOUSAND WORDS. OUR AIM IS TO ENSURE YOUR PROPERTY IS PRESENTED AT ITS VERY BEST ACROSS ALL CHOSEN MEDIA.
PHOTOGRAPHY
We know the first glance is vital. That’s why we work with a select group of professional photographers who are accomplished at architectural photography. This ensures that quality images represent your property at its best.
PROPERTY CARDS
These provide a brief snapshot of your property to buyers who enquire at one of our showrooms, open homes, or directly with one of our Sales Associates worldwide.
MARKETING TEMPLATES
Retaining the standard set by the Sotheby’s International Realty network, we use a variety of templates for print media advertising, direct mail, on-line and e-marketing to target discerning buyers from our local, national and global databases.
SIGNAGE
Our distinctive blue signage not only direct quality buyers to your property, they act as quality mark that what awaits inside is something special.
METHODS OF SALE
AUCTION
• Definite time-frame on sale process.
• Promotes the property – ‘you can’t sell a secret’. With a strong marketing campaign, this can promote the property to attract the most attention.
• Creates competitive and urgent atmosphere, attracting a broad range of buyers.
• Bidders compete against each other – not with the Vendor.
• Provides comfort and transparency to purchasers.
• Promotes integrity – equal opportunity.
• Purchasers at Auction must be in a cash unconditional position to bid. If the hammer drops, the property is sold.
• Vendor has control, can dictate terms and conditions, sets a reserve price they are happy to sell at.
• Unconditional buyers only which for higher priced properties can reduce the number of parties bidding.
• Public process for the Vendor, not every property (or Vendor) suits Auction.
DEADLINE SALE
(EXPRESSIONS OF INTEREST)
• Requires parties to register their interest in the property and present an offer within the designated time frame.
• Unearths buyers who are interested in commencing negotiations for the purpose of the property.
• Invites the purchaser to submit expressions of interest on their terms, not Vendor terms.
• Allows the Vendor to look at a number of offers, allows the market to indicate the value of the property.
• Not widely known as a method of sale and a softer approach than Tender.
• Can limit enquiry and potentially indicate the Vendor is not highly motivated to sell.
TENDER
• Definite time-frame on sale process but as opposed to Auction, retains confidentiality between purchasers and allows the Vendor to deal with the preferred party, should they wish.
• Creates competition in the unknown, people are not limited by what others are prepared to offer, and pay what they are comfortable to secure the property.
• Offers may include conditions (e.g. subject to sale/ finance/builders report) or trades as part of the purchase price, but our aim is still to work purchasers into a cash unconditional position.
• Especially suits properties that require ‘in depth’ investigation and due diligence.
• Vendor has control, having the ability to work with the Tender of choice, or not at all.
• Attracts good enquiry and feedback of value that the market sees. If does not sell at Tender allows accurate pricing post.
• Offers submitted at close of Tender are live and valid for a period of five days. They cannot be withdrawn.
BY NEGOTIATION
• There is no defined sale date, which reduces the ability to generate urgency to bring parties to the negotiating table with serious intent.
• No price is ever required to be provided on the property when enquiry occurs. Willing buyer meets willing seller.
• Sales Associate should provide guides to purchasers which are statements of fact. This could be either the C.V., or offers turned down previously
• With the approval of Vendor can be used in conjunction with a ‘buyers from’ guide. A minimum budget qualifying someone to view the home, but not a number where an offer would be accepted.
• Used early in coming to the market, pre-Tender or Auction campaign or alternatively post campaign while offers or interest are being exhausted.
> >
LISTING PRICE
• Properties are advertised with a price. This method of sale still allows the buyer to negotiate with you on the price.
• Buyers are clearly aware of a Vendor’s expectations.
• Recent market statistics and Sales Associate/ Vendor consultation set the price ahead of the market.
• This may allow for a quick sale and targets buyers within a given price bracket.
• Purchasers love to see a fixed price. The further away a purchaser is from a property (think international) the more confidence they have to travel and view with a fixed price.
• Realistic pricing generally produces a reasonably quick sale.
• Can very easily create a price barrier and get no enquiry.
• If enquiry is slow, generally the main reason is price, the only way to go is down.
PRICE ON APPLICATION
• There is no defined sale date, which reduces the ability to generate urgency to bring parties to the negotiating table with serious intent.
• Generates enquiry from buyers, generally through e-mail to the Sales Associate, which then in turn allows dialogue to begin, and a database to be built of interested parties in the home.
• A price is required to be provided on the property when enquiry occurs, which the Vendor would sell at today.
• The database can then be contacted as circumstances change, which may be method of sale, price, Open Homes.