Project
Inspiring interiors to form an emotional connection and maximise the value of a sale, using good design and beautiful furniture.
We believe harmonious living spaces have the power to transform living, everyday.
This belief drives us to create designs that form beautiful spaces across New Zealand.
Partnering with us opens access to over 45 years of experience in furniture, with a talented team who share their expertise to realise the potential of your space.
With you, for you.
Our Story
We are a family business, established over 45 years ago, carrying on a legacy of builders, makers and creators reaching back our forebears who first set sail from Denmark in the 1800’s. Our current chapter started in 1976 when Sorenmobler Group was formed.
Now under third generation management, we continue to be passionate about delivering quality furniture and creating beautiful living spaces through our brands, Sorenmobler and Soren Liv.
We have evolved from a traditional carpentry workshop into multiple elements of production, furnishing and design - including, in-house design, a global procurement network and an ever-improving modern manufacturing facility.
This transformation has underpinned our expansion from solely manufacturing residential furniture, into servicing many areas of the market including fulfilling complex commercial projects.
Our commitment to quality design and furniture, and enhancing living spaces, remains core to everything we do. We are proud to work with suppliers and customers who share this belief.
Our Business
Soren Liv is a supplier of choice to the interior design industry, architects, homestagers, hotels, hospitality, lifestyle retirement, property developers and group home builders.
Through our product team, procurement network and manufacturing capacity, we create and source a diverse range of furniture for both residential and commercial projects nationwide. This means we can offer absolute design diversity with an ever expanding range of over 2,500 pieces.
However, what we do is bigger than just furniture.
Our team of specialists excel in all aspects of interior projects and are dedicated to bringing your vision to life. We tailor the experience to your needs, from product and interior design, manufacture and procurement through to delivery, installation and staging.
What We Do
We make it our mission to truly listen to our customers and support them creating their vision, delivering a personal experience suited to their need.
From manufacturing and modification through to delivery and assembly, we can build a package that works for you.
We work with you, for you.
Import and Warehousing
Delivery, Install and Styling
Spatial and Product Design Consultation
Core Furniture Ranges
Furniture Manufacturing
Timber and Veneer Components and Panelling
Product Customization and Original Development
Design Diversity
Over 2,500 SKUs to choose from, allowing us to meet nearly any brief with our existing products. When our standard offerings don’t quite fit, we can provide custom-made pieces tailored to your specific space.
Our Difference
Product Development and Manufacturing
When your project calls for original designs, we can develop and manufacture them - whether it is a refined concept or an original idea.
Specialist Knowledge
We can meet you where you need us and support you through to the end. From procurement to design specialists through to personalised account management we are here to support you each step of the way.
Global Sourcing
Through our partnerships with top furniture brands, we are can draw from a global network of suppliers, including New Zealand made pieces.
How We Work
We are great listeners and dedicated to working with you to bring your vision to life, with efficient processes and logistics that simplify project management and ensure a smooth fit out experience.
Consultation
We take time to understand your vision, enivronment and parameters to make sure we understand what you need from us.
Proposal
Our specialist teams will take the agreed proposal and curate tailored options to bring your project to life. We will colloborate with you to refine and optimise the plan to your needs until we reach a final solution.
Order
Refined project management and quality control systems ensure the final products arrive on time and in perfect condition.
Delivery
Seamless delivery service across New Zealand. Organised by us so it will at the right place, at the right time.
Installation
Specialist installation of your complete package so that you can arrive with your space looking beautiful, ready for occupancy and/or trading.
Care
We offer ongoing support for after-care or any questions.
Who We Work With
We have extensive experience servicing a range of industry sectors throughout New Zealand. With design, functionality and commercial sense as a focus, we are proud to have delivered beautiful spaces nationwide.
Take a look at some of the spaces we have helped bring to life across the below sectors -
We look forward to working with you to deliver the best solution for your project.
Multi -Residential Developments
Sell and let apartments, enticing discerning downsizers and investors with luxury interiors.
Match the lifestyle promise of unique multi-residential developments with carefully curated display suites and striking common areas.
Partner with Soren Liv and we can offer customisable furniture packages, from 1 to 100+ apartments, to entice potential buyers into a purchase.
What we offer
• Spatial Design
• Furniture Packages
- I nvestor
- Individual
- Premium
• Delivery, Assemble and Install
• Styling
THE CAB - CIVIC BUILDING BY LOVE & CO, AUCKLAND CENTRAL
Interior Design: Josephine Love
Furniture Specification and Styling: Soren Liv
OMANA NORTH APARTMENTS
BY NZRPG MILFORD, AUCKLAND
Furniture Specification and Styling: Soren Liv
F-A-B-R-I-C AND OMC APARTMENTS
BY LAMONT & CO
ONEHUNGA, AUCKLAND
Architecture: Ashton Mitchell
Design: Clem Devine and Mimi Seagar from Jasmax
Interior Design, Furniture Specification and Styling: Soren Liv
Multi -Residential Developments
Accommodation & Hospitality
Elevate the guest experience with captivating interiors design to inspire extended stays.
Whether it is luxury resorts, boutique stays or student residences, we specialise in crafting bespoke furniture solutions tailored to your distinct style, layout and budget.
Partner with Soren Liv to access one of the widest ranges of designer furniture to bring your hotel spaces to life.
What we offer
• Product Specification and Application Advisory
• Custom Design and Development
• Specialist Manufacture
• Delivery, Assemble and Install
• Maintenance Programme
Furniture
VILLAS & BUNKER BAR - TE ARAI LINKS BY CEMAC
TE ARAI, MANGAWHAI
Architecture: Studio John Irving Architects
Interior Design: Jenni Kayne
Development, Manufacturing and
Installation: Soren Liv
BY SKY CITY Architecture:
Moller Architects and Warren and Mahoney
Interior Design: Furnz Group Furniture Development snd Manufacturing: Soren Liv
HORIZON
Accommodation & Hospitality
WAKEFIELD UNILOGDE FOR CEDAR PACIFIC / DASL AUCKLAND CENTRAL Furniture Sourcing, Manufacturing and Installation: Soren Liv
Retirement Living
Create inviting home-like environments complete with creature comforts.
From independent living spaces to communal areas, our substantial range has your clients’ comfort covered.
With spaces as functional as they are beautiful, guests will relish in life’s everyday simple pleasures.
Partner with Soren Liv to create furniture packages for unitsor communal areas for ultimate ease.
What we offer
• Spatial Design
• Furniture Packages
- I nvestor
- Individual
- Premium
• Product Specification and Application Advisory
• Custom Design and Development
• Specialist Manufacture
• Delivery, Assemble and Install
• Maintenance Programme
• Styling
BY OCEANIA HEALTH CARE
Architecture and Interior Design: Peddlethorp
Furniture Specification and Styling: Soren Liv
THE HELIER
ST HELIERS, AUCKLAND
Workplace
Improve business productivity, ensuring employees love where they work. Enhance visitor experiences to make lasting impressions.
From boardrooms to serviced offices and co-working spaces, foyers and waiting rooms, specify stylish furniture that turns offices into enviable interiors.
Partner with Soren Liv to create custom boardroom tables, timber veneer panels or select from our standard range of furniture to fit your brief.
What we offer
• Breakout, Meeting and Shared Spaces Furniture
• Boardroom and Meeting Tables
• Custom Design and Development
• Product Specification
• Application Advisory
• Specialist Timber and Top Panel Components
TAX TRADERS WORKPLACE NEWMARKET, AUCKLAND
Interior Design and Specificaion: Material Creative Furniture Install: Soren Liv
COMVITA WORKPLACE
PAENGAROA, BAY OF PLENTY
Interior Design: Naomi Rushmer / Blur the lines Furniture Procurement: Soren Liv
COMMERCIAL BAY, AUKCLAND CBD
Interior Design: Warren and Mahoney Architects
Product Design, Manufacturing, Furniture Specification and Installation: Soren Liv
ALVARIUM OFFICES BY DASL
Workplace
Interior Design: Studio Pritchard
Furniture Manufacturing and Installation: Soren Liv
Show Homes
Turn a house into a home and reveal the full potential of your show home to buyers and give them a glimpse of the lifestyle they can attain with your build.
Partner with Soren Liv for customised furniture package unique to your property.
What we offer
• Spatial Design
• Product Specification
• Full Furniture and Furnishing Packages
• Individual Furniture Pieces
• Finance Packages
• Delivery, Assemble and Install
• Styling
GREENHILL, WAIKATO
Interior Design: Allure Interiors
Specification: Soren Liv
GENERATION HOMES
URBO HOMES CAMBRIDGE, WAIKATO Furniture Specification and Styling: Soren Liv
SIGNATURE HOMES THE MEADOWS, WAIKATO
Interior Design and Styling: Libby Phillips Furniture Procurement: Soren Liv
Show Homes
SIGNATURE HOMES
KAMO, NORTHLAND
Spatial Design and Furniture Specification: Soren Liv
Work With Us
Product Diversity
Our holistic product offering simplifies the fit-out process. Let us assist you furnish any style of space from our 2,500+ SKU’s across 95 unique collections.
Project Pricing
Volume pricing is negotiable for large scale orders.
Stock Holding
We warehouse a significant stock-holding at our distribution centre, allowing us to successfully meet short-lead project briefs.
Customisation Capabilities
Product design, development or modification are possible for high volume orders should our range not meet your project’s unique requirements.
Streamlined Processes
Streamlined operational processes will ensure your project runs efficiently to budget and all milestones and deadlines are met.
Best Practice Logistics
Our logistics network includes the country’s best freight forwarders and furniture transportation companies allowing us to offer efficient and reliable, white-glove delivery and installation services.
Personalised Service
Our service-oriented account ,anagers are dedicated to supporting your project from brief to successful completion.
Product Development and Manufacuring
Our talented in-house design team will work on your brief, ensuring design exceeds expectation and durability matches intended usage
Global Sourcing Network
Take advantage of our long-established relationships with our vast and diverse international network of manufacturers.
Extensive Experience
Reliable and reputable, we have comprehensive experience administering medium and large-scale project fit-outs for leading clients across diverse industry sectors.
We value collaboration and are committed to succeeding together with passion and trust. Contact us to request a site visit, meeting, or call back.
JIM SORENSEN
jim@smgroup.co.nz - T 021 812 267 Accommodation & Hospitality
DANIEL SORENSEN
daniel@smgroup.co.nz - T 021 195 8072 Workplace
CARL SORENSEN
carl@smgroup.co.nz - T 027 220 8173 Retirement Living
MARCUS SORENSEN
marcus@smgroup.co.nz - T 021 192 7787 Multi-Residential & Show Homes
We’d love to help you.
Visit Our Showroom
Visit us to view and experience the largest selection of Soren Liv products. Clients are welcome so please use it as an extension of your workspace.
373 New North Rd Kingsland Auckland 1021 T 0800 001 690
To enable the highest level of service, please book an appointment with one of our account managers.
We look forward to meeting with you.
Customer Testimonials
‘Maria and the Soren Liv team did an outstanding furnishing project of our apartment, not only were the team so friendly to deal with, but their service, experience, and product knowledge was exceptional, with the project on time and within budget!
I would highly recommend the Soren Liv team for any furnishing project, large or small, our overall experience was above our expectations.’
Julian Brown, Managing Director, New Zealand Sotheby's International Realty
‘We commissioned Soren Liv to furnish an apartment located in a high end brand new European-style apartment building set in the heart of the Auckland CBD. The three-bedroom penthouse apartment has been beautifully furnished with high quality pieces selected by the team at Soren Liv.
We were very impressed with their time and care and selection of quality products sourced from all over the world. Soren Liv were very easy to work with, understood our needs and delivered their services in a highly professional manner. We would not hesitate to recommend them to others.’
Kim McGregor, Director, Eaglestone Rutland Limited
‘Urbo Homes engaged Soren Liv to consult and supply the furniture and soft furnishings for our Cambridge Showhome. An on-site walk through with Soren Liv Consultant Maria Diaz Valentin provided us with the comfort that we were being listened to at the same time she guided us on room layout and décor details. With a set budget Soren Liv presented us with an overall furniture concept which showed that our vision had been interpreted perfectly, minimal adjustment was required.
Maria, as well as the Soren Liv team were extremely helpful, quick to respond to the many questions and a pleasure to deal with. We would recommend Soren Liv’s services to future clients.’
Shelley Rose General Manager, Urbo Homes
‘For the furnishing of our new show home we worked with Maria and the Soren Liv team to achieve the “wow” look we were after. Maria understood our brief and worked with us providing various product options to achieve our desired look within our stipulated budget.
The whole process was super easy from suggested layouts, furnishing options and product selection through to delivery and installation. Brahm and the installation team were amazing, very helpful and had great communication. All furniture was effortlessly installed and packaging removed from the site.
We would highly recommend the Soren Liv for furnishing your new home.’
Debbie Van Leeuwen, Franchise Owner, GJ Gardner Manukau
‘I had a great experience purchasing our showhome furniture. The team at Soren Liv were incredibly helpful. From the initial inquiry all the way to delivery everything was smooth.
I highly recommend this company. Great quality and very professional. We are so happy with the end result.’
Libby Phillips Colour Consultant, Signature Homes
‘Show home is amazing and bringing in the visitors which is awesome. The whole process was very easy with a vast range or products to choose from that suited our show home style.
We would definitely recommend using Soren Liv to others. ‘
Sam Perrin Managing Partner, Design Builders
