Part 1: Engaging the Academic Advising Needs of Generations Y & Z: Who are Generations Y & Z?

Engaging the Academic Advising Needs of Generations Y & Z: Adapting the Seven Principles of Best Practices for Undergraduate Education Jarrod E. Patterson, Ed.D. Department of English & Foreign Languages College of Education, Humanities, & Behav ioral Sciences

Workshop Objectives

❑ Facilitate a discussion about Generations Y and Z ❑ Introduce Chickering & Gamson's Seven Principles for Good Practice in Undergraduate Education ❑ Present practical applications of the Seven Principles that can used to engage both Generation Y & Z advisees

Session #1 Objectives

 Background on the presentation topic  Present the theoretical framework for the discussion  Discuss the characteristics of Generations Y & Z

Background Institutions of higher education are at a crossroads Greater contributions to the national economic achievement College graduates as contributors to the economy Financial aid funding

Pedagogical shift in higher ed Greater emphasis on retention Growing number of Gen Zers

Purpose

 The purpose of this workshop is to present Chickering and Gamson’s Seven Principles for Good Practice in Undergraduate Education and demonstrate how the principles can be adapted to address the unique needs of both Generations Y & Z through the delivery of academic advising by academic advisors, primarily faculty advisors.

Theoretical Framework Framework: a basic structure underlying a system, concept, or text

Tinto's "Theory of College Student Departure" (1987)

 Rooted on Durkheim's "Theory of Suicide"  Colleges/universities are microcosms of society  Student departure is impacted by the level of interaction with other members inside of the academic community  Students who are engaged academically and socially are more likely to remain [in college].

Astin's "Theory of Involvement" (1970)

ď‚š Students learn by being involved.

What do both theories have in common?

An emphasis on ENGAGEMENT

Why the emphasis on engagement?

 Retention/persistence  Student success  College completion  Financial aid funding

How well do you know Generations Y & Z?

Generation Y

01

02

03

04

Also known as Millennials, Gen Y, or Gen Yers

Follow Generation X and precede Generation Z

Born after 1980 (1981-1996)

Term was coined in 1982 when the first group was in preschool

• Ages 22-37

Generation Z

01

02

03

04

05

Also known as Post-Millennials, Gen Z, or Gen Zers

Follow Generation Y

Born after 1994 (19952013)

Post 9/11 Generation

Most diverse and multicultural

• Ages 5-32

Generation Y vs. Generation Z 

Tech-savvy



Tech-innate



Slackers



Active volunteers



Tolerant of others



Accepting of others



Multicultural



Mixed race and gender



Communicate with text



Communicate with images (emojis/GIFs)



Share things



Create things



Now-focused



Future-focused



Optimists



Realists



Want to be discovered



Want to work for success



Team-oriented



Collective conscious



Dependent



Self-reliant, independent



Low self confidence



Judiciously transparent



Radically transparent

Generation Y&Z Similarities

Technologyinclined

Multi-taskers

Innovative

Educated

Generation Y & Z Lifestyles: Most Used Devices Generation Y

Generation Z

 Desktop computer-16.4

 Smartphone-15.4

 Smartphone-14.8

 TV-13.2

 TV-14.8

 Laptop-10.4

Generation Y & Z Lifestyles: Top Social Media Sites Used Daily Generation Y

Generation Z

 Facebook

 Instagram

 YouTube

 Twitter

 Instagram

 SnapChat

 SnapChat

 GroupMe

Generation Y Lifestyles: How they want to be reached

1 Email

2 Social Media

3 Regular mail

Generation Z Lifestyles: How they want to be reached

Social Media

Online ads

Ourdoor ads

Generation Y & Z: Hours of TV Viewing

Gen Y: 14.8 hours Vs. Gen Z: 13.2

Why does all this matter?

A TSUMANI IS COMING!!!

 2 BILLION Generation Zers  U.S. ranked third (behind India and China)

 Almost 400000 births a day  25% of U.S. Population are Generation Zers  Will be entering college in large numbers