DESIGN SPRINT
Figure 1
INTENTION / INTRODUCTION - LIV ROY N0999529
PROBLEM & SOLUTION - LIV ROY
CUSTOMER - SOPHIE COOPER N1218866
COST STRUCTURE - ELLIE RICE N1004706
REVENUE STREAMS - ELLIE RICE
UNIQUE VALUE PROPOSITION - HAZEL CARLING N1015708
CHANNELS - LIV MESSENGER N091611
KEY METRICS - SOPHIE COOPER
UNFAIR ADVANTAGE - LIV MESSENGER
Figure 2
STRUCTURE
PRIMARY RESEARCH
Figures 3-5
Our initial primary research, conducted before we chose WEEKDAY as the brand for this project, suggests that although the majority of our demographic has heard of WEEKDAY they do not shop with the brand. However, the graph on the far right suggests this would change if the demographic had access to a local store.
OUR INTENTION
Bridge the gap between trendy streetwear and affordable, accessible clothing for the population of Nottingham.
Weekday – part of the H&M group. Founded in 2002 the brand ships to 97 markets and has 16 stores, including four in London and one in Sheffield.
Offering a modern/youthful shopping experience with a curated collection of staple pieces for all genders and sizes.
Figure 6 Fi
PROBLEM SOLUTION
The Gen Z population of Nottingham currently has no destination for trendy and core pieces that are both affordable and accessible.
With around 30% of Nottingham’s population aged 18 to 29 and full-time university students comprising about 1 in 7 of the population (Nottingham Insight, 2021)
This large portion of the city’s population would benefit from a retailer that provides fashion in line with Gen Z’s shopping habits. McDonalds restaurant on the corner of Exchange
Walk and St Peter’s Gate closed after 34 years (Pitchess, 2023) leaving an 8,400 sq ft property empty in the heart of the city.
Measure of success - the success of the Sheffield store in it’s participation with the ‘Heart of Your City’ regeneration scheme suggests a similar response from the mirrored population of Nottingham.
Sheffield and Nottingham both have around 60,000 students living in the city (Nottingham Trent University, 2023)
The chosen building hosts two floors and floor to ceiling windows with 8,400 sq ft retail space similar to the Regent Street and Sheffield stores.
Close to brands with similar consumer base (H&M, New Look, Flannels) creating a customer journey throughout the south of Nottinghamcity centre.
LOCATION CONSIDERATIONS
FOOTFALL
Existing footfall in the area is steady with shoppers on their way to H&M, Flannels, M&S and New Look.
Commuters make up a large portion of the current footfall as this area is the most direct walking route to the train station and Broadmarsh bus station.
DWELL TIME
From our own observations we noticed this area is a busy cross section of people eating on benches, stopping at pop up food trucks and tourists admiring the architecture and sculptures in St Peter’s Square.
With WEEKDAY’s target consumer profile focussing on Gen Z (the Early Adopters), a central location for the store was necessary. Nottingham is home to 60,000 students aged between 18 and 25 (Nottingham Trent University, 2023) and when considering the existing store’s location in Sheffield we concluded that a similar loction for the Nottingham store was of paramount importance.
SIZE
CONSUMER
The new spaces created by the regeneration initiative are largely targeted at the young people of Nottingham.
REGENERATION
The Broadmarsh regeneration will create an open, vibrant, welcoming space in the city for anyone arriving by public transport with “tree-lined space, public art, and outdoor cafés, attractive spaces for people to enjoy” (Nottingham City Council, 2023).
Regent Street store - 7,000 sq ft Sheffield store - 8,379 sq ft Proposed Nottingham store - 8,400 sq ft
BEFORE
McDonalds, Exchange Walk
AFTER
store mockup WEEKDAY Nottingham
Figure 8
Figure 9
FLOOR PLAN
10
Figure
CUSTOMER PEN PORTRAIT
Age: 21 (Gen-z)
Occupation: University student
Income: Student budget, part time job, has a student loan.
Values: Socially aware, environmentally conscious and inclusive.
Shopping habits: Uses online resale sites and charity shops or looks for brands with more timeless pieces. Wants a capsule wardrobe.
Early Adopters:
They are trendsetters and open minded when bringing in creative and new fashion ventures. They adopt new emerging trends before they are mainstream and influence those around them.
Risk-taking
Cultural savviness
Influence
Brand loyalty
Figure 12 F i g u r e 1 1 Figure 13
PERCEPTUAL MAP
H&M, and Urban Outfitters are Weekday’s closest competitors in Nottingham.
Urban Outfitters offer 10% student discounts, Weekday offers 20%.
They have similar product pricing however Weekday’s quality is better.
All brands have a strong consumer allegiance. Figure 14
CUSTOMER
WEEKDAY customer traits:
Gen Z
Student Trendsetter
Active on social media
Diverse
Sustainably conscious
Social Individualistic
Urban dwellers
Modernism
Figure 15
Figure
16
COST STRUCTURE
17
Figure 18
(Statista 2023) (HMGroup 2023) FigureCOST STRUCTURE
RETURN ON CAPITAL EMPLOYED
Measures the profitability of a company and the efficiency with which it uses its capital (minimum level of return innovation would need to deliver).
2014-2019 average (pre covid) = 15.54%
2020 = -12.38%
2021 = 19.63%
FUNDING REQUIREMENT
£17.36 per sq foot annual average (Loopnet 2023)
Our Retail Space = 8,400 sq ft
Annual Rent Average = £145,824
Our Annual Rent = £170,000
Cost to renovate an average retail space in the UK = £90 per sq foot
(Checkatrade 2023)
Our Predicted Renovation = £756,000
F i g u r e 1 9
COST STRUCTURE
NON-CURRENT
LIABILITIES (CURRENT BORROWING)
All the debts owed by the business, not payable within the next financial year.
INTEREST COVER & GEARING RATIOS
(High ratio means a company is more poised to pay their debts)
2021 = 6.49% (>2)
2021 = £419,388,000
An indicator of financial risk associated with the company (high ratio shows a high proportion of debt to equity)
2021 = 575.56% 2014-2019 average = 122.16% F i g u r e 2 0
REVENUE STREAMS
CLICK & COLLECT LOCAL COLLABORATIONS
Customers have the option to shop online and pick up items from store - this allows them to browse the shop floor and creates further purchasing potential.
Collaborating with local businesses in Nottingham - sharing customer base, therefore attracts more people and gives numerous points of interest.
CUSTOMER GARMENT SELLING WORKSHOPS
Shoppers have the chance to earn commission by selling their own garments; this brings a new audience to the store who may not have considered buying Weekday items before.
Creates a different purchasing opportunity, where garments become personal - not offered by competitors creating another reason to visit the store.
Figure 21
UNIQUE VALUE PROPOSITION
Weekday has an online T-shirt customisation ‘Design Mode’ as well as their monthly unique ‘Zeitgeist’ T-shirt release both features would make the store unique in offering a personalised experience.
Collaborating with brands for pop ups that would interest the consumer & supports local businesses.
Beyond retro vintage clothing pop up, a brand that WEEKDAY has worked closely with in the past.
Refurbishment to the current design of weekday’s changing rooms will be made for a more immersive experience.
Perfect location in St peters square for footfall and dwell time giving the store a unique propsition in comparison to competitors.
Figure 22
HIGH VALUE CONCEPT
For the store’s launch night there will be live music, complementary Prosecco to customers over 18 as well as a tour around our new innovative and unique store, letting consumers shop and socialise.
CUSTOMISATION WORKSHOPS:
Seasonally, creating anticipation for the next session amongst customers - creates great opportunity for social media marketing & teasing for the next workshop dates & themes.
Creates a sense of community through shared craft, Encourages people to learn a new skill.
Stands out from all our other competitors.
Encourages all age ranges and consumer types to come into the store
Different types of customisations each season - eg: how to fray a denim jacket with staff members, Graphic t-shirt printing, bleaching clothes, Jewellery making.
We can make these customisation workshop days a big event with other incentives for customers to sign up for them like live music & Dj's - use Nottingham Dj's/
Figure 23
CHANNELS
Consumers follow what aligns with their values- diversity, and inclusivity (McKinsey, 2019). Wants more representational and inspirational content.
Weekday “empowers the diversity of the creative generation to stay true to (their) beliefs”. Diverse models, inclusive size ranges, and collabs with their communities for a more inclusive world (Weekday,2023).
Communicating through multi-channel methods- Instagram and TikTok.
Consumers engage most with short videos (TikToks, reels), influencer-generated content (outfit/ trend inspiration) and images (carousels) (Tagger Media,2023).
Can share content about new stores, launch events, Nottingham, local collabs, Weekday values, influencer content, styling.
24
25
Figure FigureKEY METRICS
Sales revenue - Measure total sales over the first 3 months to gauge the store’s financial performance.
Foot traffic - Assess the stores footfall in the first 3 months to track the popularity and effectiveness of the visual merchandising.
Customer satisfaction - Collect customer feedback to see how they feel about their experience in store.
Conversion rate - Calculate the percentage of consumers coming in store and purchasing an item. Indicating the effectiveness of footfall for creating sales.
Attendance rate - Calculate the amount of sold-out workshops to understand Nottingham’s consumer interests.
Figure 26
UNFAIR ADVANTAGE
are Fashion Management students with an in-depth knowledge of the ring levels of first-hand experience in industry. This level of commercial h effective research skills has enabled the team to develop an innovative ingham.
All team members live in Nottingham and have an understanding of the local culture, constituting a real passion for the opportunity to boost both the local community and economy. Team members are all part of Gen Z (WEEKDAY’s main demographic). We have a strong awareness of what content we as a generation find most engaging and what marketing strategies/channels work most effectively.
As consumers of competing brands in the area, we as a team are aware they do not offer the additional features that we have outlined for the Nottingham WEEKDAY store.
Strong team dynamic that we helped to establish using The Model of Small Group Development (Tuckman and Jensen, 1997) after a seminar, we were able to delegate roles and create an understanding and productive environment.
Figure 27
T H A N K Y O U ! T H A N K Y O U ! T H A N K Y O U ! T H A N K Y O U !
Figure 28
LIST OF FIGURES
Figure 1 - 2 WEEKDAY. Background Images , www.instagram.com/weekdayofficial/?hl=en. Accessed 7 Nov. 2023
Figure 3-5 Weekday Survey via Google Forms. Accessed 2 Nov. 2023.
Figure 6 WEEKDAY. Background Images , www.instagram.com/weekdayofficial/?hl=en. Accessed 7 Nov. 2023.
Figure 8 - 9 Authors own. Adobe Photoshop Rendered Mockup Of Weekday Nottingham Store . Accessed 8 Nov. 2023.
Figure 10 Weekday Nottingham Mockup Store Floorplan, containing images from Sheffield store (Author’s Own) . Accessed 7 Nov. 2023.
Figure 11 - Authors own. Weekday consumer Moodboard 1. Accessed 5 Nov. 2023.
Figure 12 - 13 WEEKDAY. Background Images , www.instagram.com/weekdayofficial/?hl=en. Accessed 7 Nov. 2023.
Figure 14 Authors own. Perceptual map for Weekday. Accessed 5 Nov. 2023.
Figure 15 Authors own. Weekday consumer Moodboard 2. Accessed 5 Nov. 2023.
Figure 17 - 18 (2023) Statista. Available at: https://www.statista.com/statistics/252190/gross-sales-of-the-h-und-m-group-worldwide/ Accessed: 02 November 2023.
Figure 19 - 23 WEEKDAY. Background Images , www.instagram.com/weekdayofficial. Accessed 7 Nov. 2023.
Figure 24 - 25 Authors own . Screenshots of Weekday Instagram and TikTok Posts. Accessed 4 Nov. 2023.
Figure 26 - 27 WEEKDAY. Background Images , www.instagram.com/weekdayofficial. Accessed 7 Nov. 2023.
Figure 28 Authors own. Primary Research Visiting Sheffield Weekday Store . Accessed 8 Nov. 2023.
REFERENCES
DeBarra, C. 2023, ‘City centre shop holds massive sale as it announces closure’, Nottingham World. Available at: https://www.nottinghamworld.com/news/city-centre-shop-holdsmassive-sale-as-it-announces-closure-4226743 (Accessed 2nd November)
Gouk, A. (2019) Nottingham has the second-highest proportion of student housing in the country, Nottinghamshire Live. Available at: https://www.nottinghampost.com/news/nottingham-news/nottingham-second-highest-proportion-student-3380791 (Accessed 3 November).
Hounslea. (2016) ‘H&M’s WEEKDAY opens a new store’, Drapers. Available at: https://www.drapersonline.com/news/hm-groups-weekday-to-open-london-store (Accessed 3 Nov).
Nottingham Insight. (2021) ‘Population’ Available at: https://www.nottinghaminsight.org.uk/population/ (Accessed 2 Nov).
NTU. (2023) ‘Top Ten Reasons To Love Nottingham’ Available at: https://www.ntu.ac.uk/life-at-ntu/nottingham/top-ten-reasons-to-love-nottingham (Accessed 3 Nov).
Pegden, T. (2023) ‘Leicester, Nottingham and Derby shop closures slowing’, Business Live. Available at: https://www.business-live.co.uk/retail-consumer/leicester-nottinghamderby-shop-closures (Accessed 2nd November)
Tagger Media. “Q1 2023 GLOBAL INDUSTRY REPORT: Fashion Index.” (Accessed 3 Nov).
“The Influence of Gen Z on Fashion | McKinsey.” Www.mckinsey.com, 12 Feb. 2019, www.mckinsey.com/industries/retail/our-insights/the-influence-of-woke-consumers-on-fashion (Accessed 1 Nov. 2023).
INCLUSION and DIVERSITY at WEEKDAY. www.weekday.com/en-dk/responsibility/inclusion-and-diversity/ (Accessed 3 Nov).
Syed, G. (2017) We visit the UK’s first weekday store: News, Dalziel & Pow. Available at: https://www.dalziel-pow.com/news/visit-uks-first-weekday-store (Accessed 3 November 2023).
Tuckman, Bruce W., and Mary Ann C. Jensen. “Stages of Small-Group Development Revisited.” Group & Organization Studies, vol. 2, no. 4, Dec. 1977, pp. 419–427. sagepub, journals.sagepub.com/doi, https://doi.org. Accessed 31 Oct. 2023.
INSTYLE (2019) Available at: https://www.instyle.de/fashion/weekday-eroeffnet-weitere-stores-deutschland (Accessed 2nd Nov).
Shops & retail space to rent in Nottingham, UK (2023) United Kingdom Commercial Property. Available at: https://www.loopnet.co.uk/search/retail-space/nottingham-ntt--unitedkingdom/for-rent (Accessed 4 Nov).
How much does a shop renovation cost in 2023? | Checkatrade (2023) Checkatrade. Available at: https://www.checkatrade.com/blog/cost-guides/shop-renovation-cost/ (Accessed 4 Nov).
BIBLIOGRAPHY
DeBarra, C. 2023, ‘City centre shop holds massive sale as it announces closure’, Nottingham World. Available at: https://www.nottinghamworld.com/news/city-centre-shop-holds-massive-sale-as-it-announces-closure-4226743 (Accessed 2nd November)
How much does a shop renovation cost in 2023? | Checkatrade (2023) Checkatrade. Available at: https://www.checkatrade.com/blog/cost-guides/shoprenovation-cost/ (Accessed: 04 November 2023).
Nottingham Insight. (2021) ‘Population’ Available at: https://www.nottinghaminsight.org.uk/population/ (Accessed 2 Nov).
NTU. (2023) ‘Top Ten Reasons To Love Nottingham’ Available at: https://www.ntu.ac.uk/life-at-ntu/nottingham/top-ten-reasons-to-love-nottingham (Accessed 3 Nov).
Pegden, T. (2023), ‘Leicester, Nottingham and Derby shop closures slowing’, Business Live. Available at: https://www.business-live.co.uk/retailconsumer/leicester-nottingham-derby-shop-closures (Accessed 2nd November)
Shops & retail space to rent in Nottingham, UK (2023) United Kingdom Commercial Property. Available at: https://www.loopnet.co.uk/search/retailspace/nottingham-ntt--united-kingdom/for-rent/?sk=3a399c3c4d6b1ab1f4de965b3ea693d3&bb=wz4rs8722Bu1926zwB (Accessed: 04 November 2023).
Tuckman, Bruce W., and Mary Ann C. Jensen. “Stages of Small-Group Development Revisited.” Group & Organization Studies, vol. 2, no. 4, Dec. 1977, pp. 419–427. sagepub, journals.sagepub.com/doi, https://doi.org. Accessed 31 Oct. 2023.
IMAGE REFERENCES
MIRROR IMAGES
“The Mirror Loves You” Neon Mirror. www.pinterest.co.uk/pin/1103170871200672338/. Accessed 4 Nov. 2023. Bubble Mirror. www.pinterest.co.uk/pin/29906785018997900/. Accessed 4 Nov. 2023. Neon Selfie Mirror. www.pinterest.co.uk/pin/815573814197912259/. Accessed 4 Nov. 2023.
“You Look Good” Mirror. www.pinterest.co.uk/pin/205054589276697589/. Accessed 4 Nov. 2023.
Large Mirror in Fitting Room. www.pinterest.co.uk/pin/330592428904810497/. Accessed 4 Nov. 2023.
COLOUR PALETTE IMAGES
Pantone Black C. www.pantone.com/connect/BLACK-C. Accessed 4 Nov. 2023.
Pantone Steel Gray. www.pantone.com/connect/18-4005-TCX. Accessed 4 Nov. 2023.
Pantone Silver . www.pantone.com/connect/Silver-10077-C. Accessed 4 Nov. 2023.
Pantone 3255 C. www.pantone.com/connect/3255-C. Accessed 4 Nov. 2023.
Pantone Safety Yellow. www.pantone.com/uk/en/connect/13-0630-TN. Accessed 4 Nov. 2023.
Pantone 806 C. www.pantone.com/connect/806-C. Accessed 4 Nov. 2023.
STOREFRONTS AND INTERIORS
Pinterest. (2023) Available at: https://fotoautomat.fr/nos-adresses/
Pinterest. (2023) Available at: https://pin.it/3vUBN35
Pinterest. (2023) Available at: https://pin.it/ijlF5GM Pinterest. (2023) Available at: https://pin.it/4mvOknG https://pin.it/4o7d0wQ
Tumblr. (2012) Available at: https://liveminimalistic.tumblr.com/
INSTYLE (2019) Available at: https://www.instyle.de/fashion/weekday-eroeffnetweitere-stores-deutschland
Hounslea. (2016) Available at: https://www.drapersonline.com/news/hm-groupsweekday-to-open-london-store
Regent Street Online. (2017) Available at: https://www.regentstreetonline.com/insider/weekday-has-landed-on-regent-street Hayes. (2021) Available at: https://www.sheffieldtribune.co.uk/p/why-did-weekday-come-to-sheffield Heart of Your City. (2019) Available at: https://heartofsheffield.co.uk/news/new-swedishfashion-brands-set-for-heart-of-the-city Formroom. (2023) Available at: https://formroom.com/services/interior-design/retail/pop-ups/ WEEKDAY. (2023) Available at: https://www.weekday.com/en-dk/curated-second-hand/
CHANGING ROOM PICTURE LINKS
Etsy (2023) Industrial wood shelves, www.etsy.com. Available at: https://www.etsy.com/uk/listing/494926808/high-5-industrial-bookshelves-reclaimed (Accessed: 5 November 2023).
Fashionunited (2019) Weekday London checkouts, fashionunited.uk. Available at: https://fashionunited.uk/news/retail/weekday-opens-new-shoreditch-londonstore/2019111846264 (Accessed: 5 November 2023).
Instagram (2023) Instagram of leather black chair, www.instagram.com. Available at: https://www.instagram.com/p/CzHHWrUNaoR/?img_index=1 (Accessed: 5 November 2023).
MorganCarr (2023) Weekday changing rooms, morgancarr.co.uk. Available at: https://www.morgancarr.co.uk/retail-leisure/weekday (Accessed: 5 November 2023).
Pinterest (2023a) Acrylic magazine holder, https://www.pinterest.ca/pin/347129083786975325/.
Available at: www.pinterest.ca (Accessed: 5 November 2023).
Pinterest (2023b) Black leather sofa, www.pinterest.co.uk. Available at: https://www.pinterest.co.uk/pin/10555380369782429/ (Accessed: 5 November 2023).
Pinterest (2023c) Black metal shelves, www.pinterest.co.uk. Available at: https://www.pinterest.co.uk/pin/457396905918309950/ (Accessed: 5 November 2023).
Pinterest (2023d) Metal industrial chair, br.pinterest.com. Available at: https://br.pinterest.com/pin/171207223304799131/ (Accessed: 5 November 2023).
Pinterest (2023e) Metallic silk material, www.pinterest.co.uk. Available at: https://www.pinterest.co.uk/pin/345088390210851013/ (Accessed: 5 November 2023).
CUSTOMER MOODBOARD PHOTO LINKS
Instagram (2023a) Green jumper and green car instagram post, www.instagram.com. Available at: https://www.instagram.com/p/CxLIdhcN1CX/ (Accessed: 05 November 2023).
Instagram (2023b) Neon bags in vintage store, www.instagram.com. Available at: https://www.instagram.com/p/Csyp6Y9NfgK/?img index=7 (Accessed: 5 November 2023).
Instagram (2023c) Nike NOCTA glides, www.instagram.com. Available at: https://www.instagram.com/p/CxQOkBWtqrJ/ (Accessed: 5 November 2023).
Instagram (2023d) steevzyy steve group instagram post, www.instagram.com. Available at: https://www.instagram.com/p/CxQOkBWtqrJ/?img index=3 (Accessed: 5 November 2023).
Instagram (2023e) Weekday denim biker jacket, www.instagram.com. Available at: https://www.instagram.com/p/CnchDgiLvVu/ (Accessed: 5 November 2023).
Instagram (2023f) Weekday hot girl summer bingo t-shirt, www.instagram.com. Available at: https://www.instagram.com/p/CuHcHXoInTQ/ (Accessed: 5 November 2023).
Instagram (2023g) Weekday instagram - oversized bag and jumper, www.instagram.com. Available at: https://www.instagram.com/p/CqVleuQIJJy/ (Accessed: 5 November 2023).
Instagram (2023h) Weekday instagram - Wool blend blue knit jumper, www.instagram.com. Available at: https://www.instagram.com/p/Cy3hgQLoK9F/ (Accessed: 5 November 2023).
Instagram (2023i) Weekday polaroid collection, www.instagram.com. Available at: https://www.instagram.com/p/CqpoELcouSa/ (Accessed: 5 November 2023).
Instagram (2023j) Weekday smock shirt, www.instagram.com. Available at: https://www.instagram.com/p/CsY H9xIbpR/ (Accessed: 5 November 2023).
Instagram (2023k) Weekday’s Stellactite sunglasses., www.instagram.com. Available at: https://www.instagram.com/p/CtwRyPUImht/ (Accessed: 5 November 2023).
Pinterest (2023a) Convex carpark mirror selfie, www.pinterest.co.uk. Available at: https://www.pinterest.co.uk/pin/740419995009063764/ (Accessed: 5 November 2023).
Pinterest (2023b) Digital camera, www.pinterest.co.uk. Available at: https://www.pinterest.co.uk/pin/90494273756007498/ (Accessed: 5 November 2023).
Pinterest (2023c) ‘Fuck fast fashion’ vintage shop poster, www.pinterest.co.uk. Available at: https://www.pinterest.co.uk/pin/844493672977522/ (Accessed: 5 November 2023).
FLOORING WALLS AND TILES LINKS
(2023) Fashion United. Available at: https://fashionunited.uk/news/retail/weekday-opens-newshoreditch-london-store (Accessed: 05 November 2023).
(2023) Nikkel Art. Available at: https://www.nikkel-art.co.uk/wall-murals-60-concrete-wallpaper176888071-rustic-scrtached-concrete-wall-texture-background.html (Accessed: 05 November 2023). (2023) Pexels. Available at: https://www.pexels.com/search/whitewall (Accessed: 05 November 2023). (2023) Morfreeov. Available at: https://morfreeov.xyz/product details (Accessed: 05 November 2023).
CUSTOMER IMAGES
(2023) Pinterest. Available at: https://www.pinterest.co.uk/pin/673991900507340863/ (Accessed: 05 November 2023).
(2023) Pinterest. Available at: https://www.pinterest.co.uk/pin/391672498854136218/ (Accessed: 05 November 2023).
(2023) Pinterest. Available at: https://www.pinterest.co.uk/pin/21814379438789318/ (Accessed: 05 November 2023).
(2023) Pinterest. Available at: https://www.pinterest.co.uk/pin/659636676698808276/ (Accessed: 05 November 2023).
(2023) Pinterest. Available at: https://www.pinterest.co.uk/pin/482800022568523541/ (Accessed: 05 November 2023).
(2023) Pinterest. Available at: https://www.pinterest.co.uk/pin/5277724556986245/ (Accessed: 05 November 2023).
(2023) Pinterest. Available at: https://www.pinterest.co.uk/pin/92534967353891452/ (Accessed: 05 November 2023).
(2023) Pinterest. Available at: https://www.pinterest.co.uk/pin/912823418204005732/ (Accessed: 05 November 2023).
(2023) Pinterest. Available at: https://www.pinterest.co.uk/pin/912823418204005732/ (Accessed: 05 November 2023).
(2023) Pinterest. Available at: https://www.pinterest.co.uk/pin/38139928085378142/ (Accessed: 05 November 2023).
(2023) Pinterest. Available at: https://www.pinterest.co.uk/pin/587508713917477158/ (Accessed: 05 November 2023).
(2023) Pinterest. Available at: https://www.pinterest.co.uk/pin/311522499241142154/ (Accessed: 05 November 2023).
Display images
DazedDigital (2023) Études pop-up shop, www.dazeddigital.com. Available at: https://www.dazeddigital.com/fashion/gallery/17840/1/etudes-pop-up-shop (Accessed: 07 November 2023).
Paleworks (2023) Tubular steel clothings rails, www.paleworks.com. Available at: https://www.paleworks.com/flow (Accessed: 07 November 2023).
Pinterest (2023) Boutique store displays, br.pinterest.com. Available at: https://br.pinterest.com/pin/716072409512437630/ (Accessed: 07 November 2023).