After a successful pitch, my creative partner and I produced a digital marketing campaign and organised an in-store event with the aim to attract a younger customer to the Jarrold department store. We were involved in every aspect of planning and executing the campaign from collecting and analysing research, devising a marketing strategy, planning and directing the photoshoot, designing the promotional material to creating a social media roll out plan.
On this project, I honed my digital marketing skills, worked to a limited budget, successfully organised and directed a look book and fashion film shoot, and collaborated with industry influencers. The most notable achievements of the digital campaign were an increase of 150% overall engagement on Instagram, a 22% engagement rate on each post and a reach of 28.5k users.
