

COCONUT creative asset deployment for launch introducing
Asset Channel Deployment/Launch Date Teaser Email DTC/Drinkhint.com 07/06 Teaser Post Organic Social 07/06 Early Access for Subscribers DTC/Drinkhint.com 07/10 Public Launch/Launch Email DTC/Drinkhint.com 07/11 Last Chance Email DTC/Drinkhint.com 07/14 Organic Social Launch Assets Organic Social 07/11 and promoting through the month of July Paid Social/Affiliate Assets DTC 07/11 Brand Email DTC/Drinkhint.com 08/01 Coconut Remarketing DTC 08/08 Amazon Launch Amazon/DTC September 2022 Retail Launch Sales New SKU for 2023 Coconut Launch Deployment Dates by Channel
DTC New Flavor Launch - Coconut (Teaser Email, Launch Email, Brand Email)




Teaser Assets



0730 New Flavor Launch - Coconut (Early Access, Lau




0741 Brand Email- Meet Coconut Current Explore




0741 Brand Email- Meet Coconut Exploration
0759 Coconut Launch- Paid Social Statics



