Sooshin's Portfolio

SOOSHIN CHOI DESIGN

DIRECTO R O F SCHOOL O F DESIGN ASSOCIAT E PRO FESSOR O F INDUSTRIAL DESIGN UNIVERSITY O F CINCINNATI

ABOUT ME Sooshin Choi Director, School of Design Associate Professor of Industrial Design University of Cincinnati Clifton Court, Cincinnati, Ohio 45221-0016 USA Address:

7680 Trailwind Dr. Cincinnati, OH 45242, USA

Phone:

+1 (513) 237-0850

Emails:

sooshin.choi@uc.edu sooshin.choi@gmail.com

Skype:

sooshin.choi

BRIEF EDUCATION

PROFESSIONAL

Seoul National University of Tech. `86

Automotive Design

BA, Industrial Design

Hong-Ik University

System Furniture

`91

MFA, Industrial Design

5 yrs

Fursys / Iloom Inc.

Royal College of Art, London `93 Post Experience Diploma, Vehicle Design

The Ohio State University `00 - `01 Industrial Design

18 yrs GM-Daewoo Motors, Kia Motors

Innovative Products 2.5 yrs DEKA R&D

Design Education University of Cincinnati

TEACHING & RESEARCH FOCI Universal Design / Inclusive Design Innovation by Design Designnovation Studio

9+ yrs

AUTOMOTIVE DESIGN

18 YEARS

It is fascinating to design things that move people (and others).

I was responsible as a designer and a senior designer for quite a few automotive design projects in several genres - sedans, trucks, SUV, buses, and minivan for two major Korean manufacturers - GM Daewoo and Kia Motors.

It is even more fascinating to see people enjoying those automobiles anywhere I traveled.

AUTOMOTIVE DESIGN • GM-DAEWOO MOTORS KOREA. AUTOMOTIVE DESIGNER,1978. 11-1986. 7

Daewoo LeMans Passenger car designs Minor and major design changes to meet the needs and regulations in Korean and overseas market.

Daewoo Royale Salon

AUTOMOTIVE DESIGN • GM-DAEWOO MOTORS KOREA. AUTOMOTIVE DESIGNER,1978. 11-1986. 7

Concept for small passenger car designs Design concept study for small to micro size passenger vehicles

AUTOMOTIVE DESIGN • GM-DAEWOO MOTORS KOREA. AUTOMOTIVE DESIGNER,1978. 11-1986. 7

Commercial vehicle designs Design of buses and light duty trucks.

AUTOMOTIVE DESIGN • KIA MOTORS KOREA. SENIOR AUTOMOTIVE DESIGNER,1986. 7-1995. 8 Passenger car designs: Kia Sephia Design of a sub-compact sedan for the markets in Korea, US, and Europe.

AUTOMOTIVE DESIGN • KIA MOTORS KOREA. SENIOR AUTOMOTIVE DESIGNER,1986. 7-1995. 8

Passenger car designs: Kia Sephia The program started 1988 and launched in 1992.

The design sought double purpose as a family sedan (in Korea) and a personal sedan (in Europe and the US).

Production Kia Sephia

AUTOMOTIVE DESIGN • KIA MOTORS KOREA. SENIOR AUTOMOTIVE DESIGNER,1986. 7-1995. 8

Kia Sportage The program was to create a new format of vehicle - SUV. The concept was a vehicle that suits urban lifestyle while featuring performance of 4-wheel drive vehicle.

Launched in Korea, Europe, and the USA.

AUTOMOTIVE DESIGN • KIA MOTORS KOREA. SENIOR AUTOMOTIVE DESIGNER,1986. 7-1995. 8

Production Kia Sportage

AUTOMOTIVE DESIGN • KIA MOTORS KOREA. SENIOR AUTOMOTIVE DESIGNER,1986. 7-1995. 8 Commercial vehicles Design of heavy duty trucks and minivans Rendering and image sketch for heavy-duty truck

Prototype: Electric van

Production Kia Carnival / Sedona

SYSTEM FURNITURE DESIGN

5 YEARS

Left automotive design to vision was to transplant my knowledge and experience from automotive design to furniture design.

Led a team of designers and engineers to develop system furniture and chairs for office and public spaces.

Most designs were acknowledged by receiving various design awards (including two awards from prestigious iF Hannover) as well as being successful in the market.

SYSTEM FURNITURE DESIGN • FURSYS INC. / ILOOM INC., KOREA. DIRECTOR OF DESIGN & DEVELOPMENT, 1995. 8 - 2000. 8

Office chair series: Xincro and Prego

SYSTEM FURNITURE DESIGN • FURSYS INC. / ILOOM INC., KOREA. DIRECTOR OF DESIGN & DEVELOPMENT, 1995. 8 - 2000. 8

Furniture and chairs for SOHO

INNOVATIVE PRODUCT DESIGN DEKA R&D, owned by Dean Kamen, an acknowledged inventor, is an innovative engineering firm with some 200 exceptional engineers working on various products ranging from portable insulin pump to stair-climbing, self-balancing power chair, and Segway, a new format of pedestrian mobility device.

Appointed as first director of industrial designer at DEKA, I was charged to set up an industrial design group working closely with engineers.

The primary project was to design next generation of iBOT, a stair-climbing and self-balancing power chair, which went to market on 2005.

2.5 YEARS

INNOVATIVE PRODUCT DESIGN • DEKA R&D, USA DIRECTOR OF INDUSTRIAL DESIGN, 2001. 6 - 2003. 8

iBOT mobility system Gen. 3 iBOT is an innovative power chair that overcomes obstacles and lets the user move independently.

It has 4 functions - standard (for normal use), 4-wheel (for curb, rough terrain, and sand), stair (climbing stairs alone), and balance (to reach high shelves).

INNOVATIVE PRODUCT DESIGN • DEKA R&D, USA DIRECTOR OF INDUSTRIAL DESIGN, 2001. 6 - 2003. 8 Stirling engine

VIREX blood process system

DESIGN EDUCATION / RESEARCH • UNIVERSITY OF CINCINNATI, OHIO, USA

DIRECTOR OF SCHOOL OF DESIGN / ASSOCIATE PROFESSOR OF INDUSTRIAL DESIGN (CURRENT)

Brought three things to design education in the University of Cincinnati.

- Rich professional experiences to class - Inclusive design and its application - Connections to collaboration opportunities Also pursued research and professional activities around successful application of inclusive design to various subjects.

DESIGN EDUCATION / RESEARCH Reputation - Top 10 Design Schools worldwide (2002. ID Magazine) - Ranked #1 (ID undergraduate) and #2 (Design graduate) in the US (2012. DesignIntelligence) - Top 30 Design Schools worldwide (2009. BusinessWeek) - Ranked #3 among the 25 best design schools in the world (2012. BusinessInsider) The competence comes from 1) Profound curriculum, 2) Intensive Co-operative education, and 3) Collaboration opportunities

DESIGN EDUCATION / RESEARCH PERSPECTIVE ON DESIGN EDUCATION & PROFESSION

YESTERDAY

• • •

Create Things

•

TODAY Create Experiences

Doing

• • •

Drawing and Making

•

Drawing, Making, and Researching

For Industry

• Beautiful & Useful

For Market Thinking, and Doing

• Usable and Enjoyable

TOMORROW

• • •

Create Values

•

Drawing, Making, Researching, and Connecting

For Better World Thinking, Doing, and Connecting

• Meaningful & Valuable

S. Choi, (2009). “Designnovation Studio – Open and Adaptable Design Education for Design Innovation”, ICSID Congress

DESIGN EDUCATION / RESEARCH SUBJECTS TAUGHT

THEORY OF ID

•

Definitions and philosophies

•

Design processes and methods

•

Design management

SEMINARS

• •

Capstone development Universal design / Inclusive design

STUDIOS

• • •

Innovation by design

•

Collaborative projects

Capstone projects Universal design / Inclusive design

DESIGN EDUCATION / RESEARCH Marketing Marketing

Planning Design

Planning

Design

People

as Connecting

Engineering Engineering

Manufacturing

Manufacturing

People

DESIGN

AS A

LINE FUNCTION

VS. CONNECTOR

S. Choi, (2009). “Designnovation Studio – Open and Adaptable Design Education for Design Innovation”, ICSID Congress

DESIGN EDUCATION / RESEARCH Soul

Concerned With Value

What It Means

Skeleton

Concerned With Function

How It Works

Skin How It Looks

LAYERS

Concerned With Beauty

COMPONENTS CURRICULUM DEVELOPMENT BASED ON PORTRAIT OF COMPETENT DESIGNER

DESIGN EDUCATION / RESEARCH Design studios: Innovation By Design

Studio Light System by Kristen Beck

Taught studio and seminar courses to inspire students to be aware of the role of design as value innovator.

Public Fire Extinguisher: Derek Rund

DESIGN EDUCATION / RESEARCH Design studios: Inclusive Design

Inclusive Fitness equipment by Ryan Eder.

Gold Award, Best-in-Show, and Peoples Choice in IDEA `07.

DESIGN EDUCATION / RESEARCH

Inclusive Fitness equipment by Ryan Eder.

Gold Award, Best-in-Show, and Peoples Choice in IDEA `07.

DESIGN EDUCATION / RESEARCH

Inclusive Fitness equipment by Ryan Eder.

Gold Award, Best-in-Show, and Peoples Choice in IDEA `07.

DESIGN EDUCATION / RESEARCH Designnovation Studio Innovative ENVIRONMENT: Inspiring, & Intriguing - Graduate and Undergraduate students and faculties from design and non-design.

Innovative PROCESS: Interwoven & Inciting - Different process for different projects.

Innovative RELATIONSHIP: Influential and institutional - Long-term sponsorship with resident corporate designer

DESIGN EDUCATION / RESEARCH Designnovation Studio

A-Team 5 industrial designers 2 digital designers

Ctrl-P 5 industrial designers 2 digital designers

Discover

Define

Design

Deliver

DESIGN EDUCATION / RESEARCH

SeaOrbiter Marine research vessel designed by French architect Jacques Rougerie.

Space for tele-medicine, fitness, and communication was designed in collaboration with College of Medicine, UC.

DESIGN EDUCATION / RESEARCH PUBLICATIONS / PRESENTATIONS / LECTURES / WORKSHOPS AT CONFERENCES, UNIVERSITIES, AND CORPORATIONS: - USA - Korea - Sweden - Canada - China - Australia - Mexico - Colombia - Germany

DESIGN EDUCATION / RESEARCH RESEARCH TOPICS: - Universal Design / Inclusive Design - Product Design Innovation - Emotional Design Approach for Universal Design - Design Innovation with Inclusive Design - Systematic Ideation Process

ACTIVITIES / SERVICES ACTIVE IN A NUMBER OF DESIGN COMMUNITIES: - IDSA (Industrial Designers Society of America) Vice President of Education - KAID (Korea Association of Industrial Designers) - KSDS (Korea Society of Design Science), USA Chapter Chair - KSES (Korea Society of Emotion and Sensibility) PROFESSIONAL DESIGN CONSULTATION: - Automotive Design - Medical Design - Furniture Design

SOOSHIN CHOI DESIGN

DIRECTOR O F SCHOOL O F DESIGN ASSOCIATE PROFESS OR O F INDUSTRIAL DESIGN UNIVERSITY O F CINCINNATI