K-Skincare: What You Want to Know
It’s safe to say that Korean skincare has swept the world. Affectionately dubbed K-beauty, it’s rooted in innovation and promises of healthy, porcelain skin. At Soon, we’re named after our co-founder Lisa’s grandmother Soon who believed in nurturing her skin. In Korean, Soon means “smooth” and “pure,” a fitting reflection of Korean skincare and our brand. What exactly is Korean skincare, you ask? Here’s the scoop. It’s inspired by nature. Ingredients you’ll often find in Korean skincare products, especially those used at Soon, are natural ingredients that pack a punch in your skincare routine. Ingredients like aloe, marine collagen, vitamin C, raspberry and grapefruit that are rich in restorative, nourishing and beautifying properties. A regimen is what you want it to be. K-beauty has a reputation. Often associated with having a lengthy, multi-step daily routine, Korean skincare regimens can be as short and sweet, or long and detailed as you want. Healthy