Te Rūnanga o Ngāti Awa Annual Report 2019

Page 40

Ngāti Awatanga

Our language and culture

Te Mānuka Tūtahi Marae and Mataatua Wharenui

Te Mānuka Tūtahi Marae - and Mataatua Wharenui - enjoyed an unprecedented and extraordinary revenue increase in 2018/19, while strengthening it’s status as a cultural icon of both Ngāti Awa and the Eastern Bay of Plenty.

TE RŪNANGA O NGĀTI AWA | ANNUAL REPORT 2019

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around 300%, clearly illustrating the benefit of a structured and strategic marketing programme developed and delivered by local marketing firm Mauriora Marketing and PR Ltd. Future investment is being planned under Ngāti Awa Pōhiri Rau.

O P ER A T

A more strategic approach to Mataatua marketing activity implemented over the last three years continues to pay dividends, with operating sales doubling from $51,000 in 2018 to $112,000 in 2019. The latest growth result boosts combined total growth since 2016 to

INCREA S 0%

Operating Sales Double In 2018/19

S AL E S G 30 IN 6 1 20

2017

2019 2018

E

Performance highlights for 2018/19 include:


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