Norfolk Island Council of Elders

Design

Guidelines The brand guidelines for NORFOLK ISLAND COUNCIL OF ELDERS

Brand guidelines for NORFOLK ISLAND COUNCIL OF ELDERS

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Designed by Sue Pearson supported by Sons of Serif

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Brand guidelines for NORFOLK ISLAND COUNCIL OF ELDERS

Symbolism of icon motifs STAR FORMAT – the overall shape of the icon is based on a navigational

TROPIC BIRD – these birds grace our rugged coastlines and symbolize

star standing for the pro-active, mindful, and directional leadership that

both the settlement of our island home and progressive flight into our

is the responsibility of the Council of Elders for our people as we navigate

future.

our way into the future.

TAPA SHAPES – the ring of small pendant type shapes are derived from

NORFOLK PINE – Iconic native tree of Norfolk Island – represents our

the design printed onto tapa by our foremothers on Pitcairn. These come

island and our people. The mature symbolic tree is central in the icon

from perhaps the first visual expression of our distinct cultural identity and

WAVE AND SAIL – As Norfolk Islanders we are a Pacific people, children of Moana Nui a Kiva. Through both Polynesian and British sides of our

symbolize our bloodlines connecting us to the great family of Polynesia.

Also, a call to reclaim and revitalize customary practices.

heritage we descend from great ocean sailors. Our home is an island in the

BOUNTY RING – this ring was used in the marriages of the first

greatest ocean and our genealogies tie us to thousands of years of Pacific

generations of our ancestors on Pitcairn. It symbolises acknowledgement

voyaging and settlement as well as our special significant vessels,nthe

and the joining of British and Polynesian origins of our forebears.

Bounty and the Morayshire.

HERITAGE PLAIT – treasured Norfolk weaving design which has been

NORFOLK PINE SEEDLING – (below the mature pine) represents

passed down through the generations – importance of keeping traditions

the younger generation of Norfolk Islanders to be protected, nurtured,

alive and passing on knowledge.

supported, and mentored by the Elders as they are the next generation of custodians of our home and leaders of our people.

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PINE SEEDS – The outer ring – the width, breadth and life of future Norfolk Islanders.

Designed by Sue Pearson supported by Sons of Serif

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Brand guidelines for NORFOLK ISLAND COUNCIL OF ELDERS

About this brand This brand guideline is a tool designed to project the image, values, and aspirations of the Norfolk Island Council of Elders.

It is the cornerstone of all communication efforts and must be followed carefully to ensure a consistent style and quality of

NOR F OLK ISLAND Council of Elders INASMUCH

presentation. Every participating institution is responsible for representing or coordinating the use of the brand along with an individual institution’s brand.

You never get a second chance to make a first impression.

- Andrew Grant -

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Designed by Sue Pearson supported by Sons of Serif

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Brand guidelines for NORFOLK ISLAND COUNCIL OF ELDERS

The logo design

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Designed by Sue Pearson supported by Sons of Serif

01 Our logo is the touchstone and one of the most valuable assets.

We must ensure its proper usage.

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Brand guidelines for NORFOLK ISLAND COUNCIL OF ELDERS

The primary logo

The logo and usage

The corporate logo is presented through the use

The icon

of colours, shapes and typography.

The word mark

NO R F O L K I S LA N D Council of Elders

The tagline

INASMUCH

The colours are a fresh aqua marine and black.

The NORFOLK ISLAND COUNCIL OF ELDERS logo combines three elements: the NORFOLK ISLAND COUNCIL OF ELDERS logotype, the tagline and the icon as a graphical element. These elements should never be changed. Position, size, and colour, along with the spatial and proportional relationships of the NORFOLK ISLAND COUNCIL OF ELDERS logo elements, are predetermined and should not be altered.

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DARK VERSION

LIGHT VERSION

NOR F OL K ISLA N D Council of Elders

NO R F O L K I S LA N D Council of Elders

INASMUCH

INASMUCH

A variant of use when the background is

A variant of use when the background is

light coloured.

dark coloured.

Designed by Sue Pearson supported by Sons of Serif

NO R F OLK ISLAND Council of Elders INASMUCH

100% black

Black, white & aqua marine Sometimes, often due to production, only one colour is available and so the Logo must be reproduced using only one colour. In this scenario, the logo, logotype, or symbol must be used following the convention of using a light colour type on a

NOR F OLK ISLAND Council of Elders INASMUCH

100% aqua marine

dark background or in a dark colour type on a light background.

The logotype and the symbol must be clearly distinguishable from the background colour.

You must honor the NORFOLK ISLAND COUNCIL OF ELDERS Logo palette when possible.

NOR F OLK ISLAND Council of Elders INASMUCH

black and aqua marine

NOR F OLK ISLA ND Council of Elders INASMUCH

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Brand guidelines for NORFOLK ISLAND COUNCIL OF ELDERS

The secondary logo

The Banner logo

NO R F O L K I SLAN D

COU NC IL OF ELDER S INASMUCH

Sometimes, where space is horizontal it may be best to use the banner style logo. This logo must only be used when the vertical primary logo CANNOT be used.

The logotype and the symbol must be clearly

NO R F O L K I SLAN D

COU NC IL OF ELDER S

distinguishable from the background colour.

INASMUCH

Follow all guidelines from the vertical logo.

NO R F O L K I SLAN D

COU NC IL OF ELDER S INASMUCH

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Designed by Sue Pearson supported by Sons of Serif

NO R F OL K IS LA ND

CO U NCI L O F E L DE R S INASMUCH

NOR F OL K IS LA ND

CO U NCI L O F E L DE R S INASMUCH

NOR F OLK IS LA ND

CO U NCI L O F E L DE R S INASMUCH

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Brand guidelines for NORFOLK ISLAND COUNCIL OF ELDERS

FULL LOGO AND LOGO ICON

Logo construction + clear space

NO R F O LK ISLA ND Council of Elders INASMUCH

The NORFOLK ISLAND COUNCIL OF ELDERS logo requires separation from the other elements around it. The space required on all sides is roughly equivalent to the cap height of the logo type. It never should be less than that. The logo must always fit into the clear space area and can not be intervened by other graphical elements which could hinder legibility

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility.

of the brand.

Please note that text or pictorial figures which have strong impact or impression should not be placed near the logos even though you keep the isolation area blank.

If you use the logo icon as a single object, it also needs clear space all around.

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Designed by Sue Pearson supported by Sons of Serif

MINIMUM LOGO SIZES

THE LOGO

ICON

There are no predetermined sizes for the NORFOLK ISLAND COUNCIL OF ELDERS logo. Scale and proportion should be determined by the available space, function and visibility. In print the minimum size is 34 mm width, for the symbol it is 10 mm width.

NO R F O LK ISLA ND Council of Elders

10 mm

INASMUCH

34 mm

LOGO: INCORRECT USE

NOR F OLK IS LAND Council of Elders

Please note: The logo cannot be changed!

Although creativity is appreciated please do not alter the logo in anyway!

INASMUCH

LA K IS s F O L f Elder N O RCouncil oM U C H AS

ND

IN

DON’T rotate the logo

NO R F O L K IS LA ND Council of Elders

NOR F OLK ISLAN D Council of Elders

INASMUCH

DON’T add a drop shadow

INASMUCH

DON’T rearrange elements

NO R F O L K IS LA ND Council of Elders

NO R F O L K IS LA ND Council of Elders

NOR F OLK ISLAN D Council of Elders

INASMUCH

INASMUCH

INASMUCH

Don’t use different colours

DON’T outline the logo

DON’T add gradients

DON’T stretch the logo

NOR F OLK IS LAN D Council of Elders INASMUCH

DON’T change the proportions or placement

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Brand guidelines for NORFOLK ISLAND COUNCIL OF ELDERS

The typography

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Designed by Sue Pearson supported by Sons of Serif

02 Typography is 95% of design – it’s a driving force in all forms of communication art

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Brand guidelines for NORFOLK ISLAND COUNCIL OF ELDERS

Display font Bondoni These fonts should be used in all NORFOLK ISLAND COUNCIL OF ELDERS communications to project a consistent visual identity. This includes promotional materials, advertising, digital assets, and printed materials.

Bodoni URW REGULAR LIGHT OBLIQUE BOLD BOLD OBLIQUE EXTRA BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!Ӥ$%&/()=?;,.:-_

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Designed by Sue Pearson supported by Sons of Serif

CocoGothicPro LIGHT REGULAR ITALIC BOLD BOLD ITALIC HEAVY

Everyday font CocoGothicPro

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!Ӥ$%&/()=?;,.:-_

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Brand guidelines for NORFOLK ISLAND COUNCIL OF ELDERS

The colour system

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Designed by Sue Pearson supported by Sons of Serif

03 We are all influenced by colours and visual appearance, make sure you pick the correct colours.

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Brand guidelines for NORFOLK ISLAND COUNCIL OF ELDERS

100%

80%

The colour palette

COLOUR CODES CMKY

BLACK 60%

0 / 0 / 0 / 100

RGB

0 / 0/ 0

HEX

#000000

Pantone BLACK6 C 40%

20%

100%

USE OF COLOUR FOR THE PRINTED & DIGITAL LOGO. The following palette has been selected for use in NORFOLK

ISLAND COUNCIL OF ELDERS communications. Lighter tints of these colours are also allowed.

80%

AQUA MARINE 60%

40%

COLOUR CODES CMKY

68 / 0 / 40 / 0

RGB

69 / 184/ 171

HEX

#45b8ab

Pantone 7465 C

20%

100%

80%

GREY

CMKY 60%

40%

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COLOUR CODES

20%

15 / 0 / 0 / 90

RGB

52 / 58 / 63

HEX

#343a3f

Pantone 433 C