AfriActive Brand Identity Sonnet Lowe

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Primary Logo Secondary Logo Lockups Favicon AfriActive Logos AfriActive Welcoming Inviting Community Collaborative Empathetic
Colors Primary Colors White Space Pantone 000C HEX #ffffff, RGB(255,255,255), CMYK(0,0,0,0) Pantone Black 6C HEX #000000, RGB(0,0,0), CMYK(0,0,0,100) Pantone 549 HEX #3b9ca5, RGB(59,156,165), CMYK(64,5,0,35) Pantone 142 HEX #f4bd52, RGB(244,189,82), CMYK(0,23,66,4)
Typography Primary Font Secondary Font Berlin Sans Demi Bold AaBbCc123 AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 0123456789!?$& Eras Demi ITC AaBbCc123 AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 0123456789!?$& AfriActive AfriActive
How Not To Use DO NOT DISTORT DO NOT PLACE BEHIND DARK BACKGROUNDS DO NOT USE DIFFERENT COLORS DO NOT ROTATE LOGO DO NOT CROP LOGO DO NOT MODIFY OPACITY
Icons Icons placement is consistently centered, focal point of the placement area.

Signage

Clear, easy to identify signage used to guide the viewer to any AfriActive organized event within the area easily.

Business Card/Shirt/Tote Bag

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