We Craft the Soundscape of Tomorrow
SONIC COLLEGE SPONSOR CATALOG
2025 SPONSOR OPTIONS
INTRODUCTION
As the head of Sonic Days, I’m thrilled to invite you to join us in celebrating the transformative power of sound. Hosted by Sonic College, Sonic Days has quickly become a cornerstone event in the Nordic audio industry since its inception in 2022. Our conference unites an incredible range of participants, from newcomers to sound and seasoned experts, to technology developers and educators - all sharing insights and advancing the dynamic field of sound.
At Sonic Days, our commitment extends beyond knowledge sharing. We’re passionate about fostering new talent, building connections, and establishing an accessible, inclusive platform for all—regardless of experience level or background. This inclusivity lies at the heart of our mission to make Sonic Days a free event for attendees, ensuring everyone has an equal opportunity to participate and learn.
By supporting Sonic Days, you help us shape an international conference where contributions from all participants, whether Oscar-winning professionals or student assistants, are valued and fairly compensated. We believe this approach not only strengthens our industry but also inspires a positive, sustainable future for sound professionals everywhere.
This catalog is your entry point into our world. Inside, you’ll discover everything you need to know about becoming a sponsor, our plans for 2025, and the exciting opportunities to get involved. Join us in writing the next chapter of Sonic Days.
Lars Tirsbæk Sound Visionary-in-Chief at Sonic Days
ABOUT SONIC DAYS
HISTORY AND OVERVIEW
Sonic Days is more than an event - it’s a collaborative space where sound enthusiasts and professionals come together to innovate, experiment, and find inspiration in all things sound. Launched in 2022, Sonic Days has quickly grown into an annual highlight of the Nordic audio industry, eagerly anticipated by professionals, students, and innovators alike.
DATES AND VENUE FOR SONIC DAYS 2025
Join us for Sonic Days 2025, set for November 19-20th in Kolding, Denmark. For two days, this city becomes the focal point of the sound world, welcoming over 600 attendees, from seasoned experts to newcomers with fresh perspectives. Sonic Days is a dynamic blend of tradition and innovation, celebrating the sound industry’s past, present, and future.
With every event, Sonic Days grows in reach and impact, creating a unique opportunity for sponsors to shape the future of the sound industry. Join us in making Sonic Days 2025 a sensory experience where ideas come to life, connections are made, and the future of sound takes shape.
ABOUT SONIC COLLEGE
Sonic College, part of UC SYD, is a higher education institution for aspiring sound designers looking to turn their musical talents into a professional career in the media, sound, and music industries. The program nurtures students’ musical, creative, and technical skills, equipping them with the expertise needed to excel in diverse industry roles. Through a blend of hands-on coursework and guidance from guest lecturers and industry professionals, students gain insights and connections that open doors to a wide array of career paths in sound and music.
SPONSORSHIP OPPORTUNITIES
UNLOCK THE POTENTIAL OF SONIC DAYS
At Sonic Days 2025, we offer a range of sponsorship levels to suit your organization’s goals and aspirations. Each level provides unique benefits, ensuring that your brand receives the recognition it deserves.
PLATINUM GOLD SILVER BRONZE
Price: 10.000€
Visibility: Maximum pre- and post-event, with exclusive branding on materials and online.
Access: Private showcase room and studio for demos.
Presentations: Sole sponsor for four event presentations.
Price: 5.000€
Visibility: High pre- and postevent, on website and event materials.
Access: Sponsored conference Room
Presentations: Sole sponsor for two event presentations.
Options: Add a studio for demos.
CUSTOM OPTIONS
Price: 1.350€
Visibility: Recognized pre-event on website and event area.
Space: Booth or room on Sonic College floor for demos.
Price: 600€
Visibility: Logo on the event website.
Space: Booth in the event atrium.
For our sponsors, we offer customizable options to elevate your presence at Sonic Days 2025. Rent our state-of-the-art production studios for captivating demos or explore opportunities beyond our campus to create a unique experience for attendees.
DISCOVER THE PERFECT SPONSORSHIP FOR YOU
Choose the sponsorship level that aligns with your organization’s objectives and become an integral part of Sonic Days 2024. Contact us today to explore how we can tailor your sponsorship for maximum impact.
GETTING INVOLVED
HOW TO BECOME A SPONSER
DETAILS ON THE SPONSORSHIP LEVELS AND PACKAGES
PLATINUM
• Investment: 10.000€ – 75.000DKK
• High visibility pre-event on the conference website, film, and on-site brand recognition during the event.
• High visibility post-event on the conference website, aftermovie, and taped presentations.
• Showcase/demo room on the Sonic College floor.
• Access to one of our studios for demos.
• Exclusive sponsor of four presentations at the event.
• Early bird access for buying seminar rooms during the Sonic Days seminar day.
• Non-exclusive sponsor of the conference badge/keyhanger/coffeecup/water bottle.
• Platinum Branding GOLD
• Investment: 5.000€ – 38.000DKK
• Visibility pre-event on the conference website, film, and on-site brand recognition during the event.
• Visibility post-event on the conference website, aftermovie, and taped presentations.
• Sponsored conference room on the Sonic College floor.
• Exclusive sponsor of two presentations at the event.
• Option to have a studio as an extra demo room (buy in).
• Early bird access for buying seminar rooms during the Sonic Days seminar day.
• Non-exclusive sponsor of the conference badge/keyhanger/coffeecup/water bottle.
• Gold Branding
SILVER
• Investment: 1.350€ – 10.000DKK
• Visibility pre-event on the conference website, film, and on-site brand recognition during the event (LOGO only).
• Booth or small room (6m2) on the Sonic College floor.
• Silver Branding BRONZE
• Investment: 600€ – 4.500DKK
• Visibility pre-event on the conference website (LOGO only).
• Booth (4m2) on the ground level in the atrium.
• Bronze Branding
SPECIFIC REQUIREMENTS OR QUALIFICATIONS FOR POTENTIAL SPONSORS
Sonic Days is not a traditional trade show. It’s a platform dedicated to knowledge-sharing and networking. We encourage sponsors who share our commitment to advancing the field of sound design, rather than solely focusing on selling products. We appreciate sponsors who are enthusiastic about contributing to the community and fostering meaningful connections.
NEXT STEP FOR INTERESTED PARTIES
To become a sponsor, please reach out to the Sonic Days team at info@sonicdays.com. Let us know which sponsorship level interests you, and let’s start a conversation about how we can create the best possible experience for everyone involved.
Benefits and Perks for Sponsors: Sponsorship opportunities are limited and allocated on a first-come, firstserved basis. Similarly, the locations on the campus and studio usage are also available on a first-come, first-served basis.
THANK YOU TO OUR SONIC DAYS 2024 SPONSORS AND SUPPORTERS
“At Sonic College, Sonic Days represents our commitment to shaping the sounds of tomorrow. This event is a beacon of progress, made brighter by the collaboration with our sponsors and partners. Their invaluable support amplifies our ability to educate, inspire, and lead the audio industry forward. Their partnership is the foundation upon which we build the future of sound.”
Lars Tirsbæk Sound Visionary-in-Chief at Sonic Days
WHY SPONSOR SONIC DAYS?
BENEFITS OF SPONSORSHIP
Sponsoring Sonic Days offers a unique opportunity to engage with an active community of sound enthusiasts, professionals, and students, all while supporting knowledge sharing, research, and emerging talent in the industry. By joining as a sponsor, you gain a range of valuable benefits:
• Networking and Connections: Sonic Days is a key networking hub for sound professionals, students, and industry leaders, providing valuable opportunities to build lasting connections.
• Industry Recognition: Align your brand with one of Northern Europe’s premier sound events, reinforcing your reputation and visibility within the sound industry.
• Commitment to Knowledge Sharing: Your sponsorship directly supports the dissemination of knowledge, research, and innovation, fueling industry growth and progress.
• Investing in Emerging Talent: Sonic Days nurtures the next generation of sound design talent. Your support helps shape and inspire future industry leaders.
• Customized Sponsorship Options: Tailor your sponsorship package to align seamlessly with your specific goals, from promoting new technologies to elevating your brand’s influence and reach.
AUDIENCE AND ATTENDEE DEMOGRAPHICS
Sonic Days brings together a wide-ranging audience, making it a prime venue to showcase your products or services to the sound community. In 2023, we welcomed over 500 attendees, and in 2024, we anticipate over 600 participants. Our audience includes:
• Professionals: Sonic Days attracts a broad spectrum of industry experts—from sound designers and engineers to content creators and researchers—who are eager to explore the latest trends and technologies.
• Students: As one of Europe’s largest sound design programs, Sonic College gathers students with a passion for sound, giving sponsors direct access to the next generation of talent in the industry.
TESTIMONIAL: DOLBY INSTITUTE’S PERSPECTIVE ON SONIC DAYS:
“Sonic Days is truly unique among industry gatherings, covering not only post-production for film, TV, episodic content, and music, but also exploring forward-thinking topics in research and immersive audio. We’re discussing the future of the industry, from museum installations and live performances to emerging Dolby Atmos techniques and workflows.”
- JohnScanlon,DolbyInstitute
“The Sonic Days program aligns closely with the Dolby Institute’s mission to inspire and educate the next generation of content creators. It’s incredible to see so many talented students beginning their journey in the sonic arts and asking insightful, probing questions.”
- GlennKiser,DolbyInstitute
“Sonic Days offers students a rare chance to learn from industry leaders and gain exposure to high-quality sessions that would be a dream for most students. With Dolby Atmos, they get hands-on experience with the technology that’s shaping the future of sound.”
-DavidZiegler,DolbyInstitute
SONIC DAYS 2024 HIGHLIGHTS
EVENT HIGHLIGHTS STATISTICS AND ACHIEVEMENTS
The Art of Foley – Foley artist Shelley Roden from Skywalker Sound takes attendees behind the scenes of crafting sound for blockbuster films. Gain insight into how sound effects bring stories to life on the big screen.
A Linear Score in an Interactive Medium – Lasse Skak Ernst from Massive Entertainment showcases how the score for Avatar: Frontiers of Pandora was crafted to support both the narrative campaign and the open-world gameplay. A must-see for those interested in interactive music and gaming.
Inside the Game: Mastering Atmos for Live Sports Broadcasting – Prof. Felix Krückels demonstrates how Dolby Atmos brings the stadium experience to home viewers, delivering immersive sound experiences for the Bundesliga and other major sports events.
Crafting Immersive Audio Experiences for Audible and Beyond – Kurt Martinez, known for his work with Audible and the BBC, shares techniques in Dolby Atmos that transform sound into a powerful storytelling tool. Perfect for those looking to make sound a core part of narrative design.
The Sound of Immersion: Mixing Metallica’s 360-Degree World – Greg Price reveals his approach to mixing sound for Metallica’s M72 World Tour, where audio envelops the audience in a 360-degree stadium setup.
Why Immersive Audio? – Industry Leaders on the Future of Sound – A panel discussion with Marcela Rada, Michael Romanowski, and others on the future of immersive sound and its potential across industries, from entertainment to automotive.
Sonic Heroes: The Art of Sound in Deadpool & Wolverine – Craig Henighan and Lora Hirschberg discuss crafting the soundscapes for the upcoming Deadpool & Wolverine film. Moderated by Peter Albrechtsen, this session dives into the audio challenges of superhero movies.
Inclusion in the Recording Studio – Dr. Stacy L. Smith from USC Annenberg Inclusion Initiative presents her groundbreaking research on inclusion in the music industry and the importance of representation in the recording studio.
Heilung at Roskilde Festival: Crafting an Immersive Concert Experience – Robert Borg and Christopher Juul explore the use of Spacemap Go technology to create an immersive concert experience at Roskilde Festival 2024 with Heilung.
Debate: AI in Podcasting – Featuring experts like Tim Hinman and Johanne Hesseldahl Larsen, this debate delves into the role of AI in podcast production and the ethical considerations involved.
ATTENDEE FEEDBACK AND TESTIMONIALS
The event received overwhelmingly positive feedback from attendees:
“The most important audio conference in Northern Europe…”
“Fantastic arrangement…”
“Thanks for making this subject easy to understand…”
“Very interesting insight. I got what I expected…”
“Too much awesomeness for one stage…”
“The King of Cool….”
An incredibly experienced and knowledgeable expert….”
“Relevant, knowledgeable and very inspiring….”
These testimonials reflect the enthusiasm and appreciation of both professionals and students who attended Sonic Days 2023.
FAQ
APPENDIX
In this section, you will find additional information and resources related to Sonic Days 2025.
Q1: What is Sonic Days?
A1: Sonic Days is an annual conference hosted by Sonic College, focusing on sound design, technology, and innovation in the audio industry.
Q2: Who can attend Sonic Days?
A2: Sonic Days is open to everyone. Whether you’re a student, a professional, or simply have an interest in sound design, you’re welcome to join us.
Q3: When and where will Sonic Days 2025 take place?
A3: Sonic Days 2025 is scheduled for November 19th and 20th. The event will be held at Sonic Colleg in Kolding.
Q4: Are there any educational partnerships available?
A4: Yes, we are actively seeking educational partners. If you represent a sound program or institution, please contact us at info@sonicdays.com to explore partnership opportunities. We also invite other sound programs to inquire about joining as educational partners.
Q5: When is the submission deadline for sponsorship agreements?
A5: There is no formal deadline, but sponsorships are offered on a firstcome, first-served basis. Sponsors who join us early receive more preevent visibility and have additional opportunities to provide input into the conference program.
PREVIOUS SONIC DAYS SPONSORS
Here’s a list of some of the organizations and companies that have supported Sonic Days in previous years:
Dolby Institute
Neumann
Shure & L-Acoustics
Meyer Sound
Adamson
Audiokinetic
Motion Picture Sound Editors
Dynaudio
Danish Sound Cluster
DPA Microphones
Genelec
Solid State Logic
Nordic Pro Audio
Dansk Musiker Forbund
Audio Engineering Society
zactrack
Tonax
All Good Speakers ApS
Volvo
Democratic Sound
Yamaha Pro Audio
Stouenborug
Game
Audio Denmark
Alfa Audio
Gyraf Audio
Soundly
Godset Kolding
EA DICE
Massive
Torso Electronics
Componental
Freqport
If you have any inquiries or need to get in touch with us, feel free to reach out to the Sonic Days Team:
Email: info@sonicdays.com
Text & Layout: Lars Tirsbæk
Fotos: Lars Tirsbæk; Tim Harris, Martine Goto, Emma Pedersen, Martin
Schubert